elow is a detailed action plan for Month 3 (July 2025), organized into Objectives and Key

Activities. All goals follow SMART principles and draw on best practices for sales blitzes,
project closure, marketing, client acquisition, and recruitment—no external links are included.

Summary of Key Findings

In Month 3, Inner Energy will focus on peak execution: closing a ₦30 million project for a ₦1.5
million fee, delivering four high-impact corporate trainings (₦1.2 million), enrolling 107
excursion students (₦802,500), securing eight consulting engagements (₦400,000), and placing
two hires (₦360,000). This push combines an end-of-quarter sales blitz, rigorous project-closure
routines, targeted marketing for excursions and consulting, an “always-be-closing” recruitment
drive, and weekly KPI reviews for rapid adjustments (How To Write an Action Plan (With
Template and Example) - Indeed) (Create an Effective Action Plan in 6 Steps [2025] - Asana).

Objectives (SMART Goals)

1. Secure Large Project – Win a ₦30 million project and invoice a ₦1.5 million project-
management fee by July 31 (How To Write an Action Plan (With Template and
Example) - Indeed).
2. Deliver Corporate Training – Facilitate four workshops with 20 participants each,
generating ₦1.2 million in training revenue (Create an Effective Action Plan in 6 Steps
[2025] - Asana).
3. Maximize Excursion Enrollments – Enroll at least 107 students at ₦7,500 each
(₦802,500) through targeted school outreach (How To Write an Action Plan (With
Template and Example) - Indeed).
4. Close Consulting Deals – Convert eight qualified leads into educational-consulting
contracts at ₦50,000 apiece (₦400,000) (Create an Effective Action Plan in 6 Steps
[2025] - Asana).
5. Place HR Candidates – Finalize two recruitment placements to earn ₦360,000 in fees
(How To Write an Action Plan (With Template and Example) - Indeed).

Key Activities
1. Peak Project Delivery & Closure

 Execute Closure Phase: Follow PMI’s closure best practices—finalize deliverables,

conduct stakeholder sign-off meetings, and document lessons learned—to ensure timely
handover and client satisfaction (Project closing - Project Management Institute).
  Apply Final-Phase Routines: Use the Fifth Phase of project management (closure)
methodology: verify scope completion, transition to operations, and archive project
artifacts (5 Phases of Project Management – A Complete Breakdown - Kissflow).
 Upsell Opportunities: During hand-off, propose retainer-based support or post-
implementation audits to maintain revenue momentum (Create an Effective Action Plan
in 6 Steps [2025] - Asana).

2. End-of-Quarter Sales Blitz

 Set Clear Blitz Goals: Define daily call targets, revenue milestones, and priority
accounts for the final month—aligned with expert tips on “getting your goals straight.”
(Mastering The Sales Blitz: 12 Expert Tips and Ideas)
 Tailor Messaging: Craft customized value propositions for each segment (corporates,
schools, SMEs) and equip sales reps with blitz-specific kits (one-pagers, slide decks)
(Mastering The Sales Blitz: 12 Expert Tips and Ideas).
 Incentivize the Team: Offer SPIFFs (short-term incentives) for each closed deal above
target, boosting motivation and urgency (Mastering The Sales Blitz: 12 Expert Tips and
Ideas).
 Cross-Functional Alignment: Hold daily huddles with marketing to share hot leads,
adjust messaging, and deploy flash promotions as needed (Mastering The Sales Blitz: 12
Expert Tips and Ideas).

3. School Excursions Enrollment Push

 Targeted Email Workflows: Deploy segmented email campaigns to school

administrators, highlighting new safety protocols and bespoke itineraries—using proven
K-12 marketing tactics (8 Smart Marketing Strategies For Schools | Finalsite Blog).
 Partner Outreach: Leverage partnerships with travel providers to offer bundled
discounts and priority booking, amplifying appeal to budget-conscious schools
(Marketing Trips, Tours, and Travel to Schools - Sprint Education).
 Social-Media Countdown: Run a “July Adventure” countdown on Instagram and
Facebook with daily spotlight posts on itinerary highlights and student testimonials (8
Smart Marketing Strategies For Schools | Finalsite Blog).

4. Educational Consulting Client Acquisition

 Define & Promote Niche: Refine positioning around study-abroad strategy and visa
guidance, then broadcast through blog posts and LinkedIn articles to build credibility
(Attract Clients with Educational Consulting Expertise - LinkedIn).
 Optimize SEO & Content Offers: Publish gated whitepapers (e.g., “Top 5 Visa
Pitfalls”) and nurture leads via an email drip—drawing on EdTech acquisition strategies
(Customer Acquisition Strategy for EdTech - First Page Sage).
 Webinar Series: Host two live webinars on “Navigating Global Admissions” to capture
prospects and fast-track contract sign-ups (Customer Acquisition Strategy for EdTech -
First Page Sage).
5. Recruitment & HR Solutions Closeout

 Always-Be-Closing: Train recruiters to focus every interaction on advancing to offer

stage—per SHRM’s closing-deal recommendations (Recruiting 101: 5 Tips for Closing
the Deal - SHRM).
 Transparent Communication: Update candidates on status promptly to mitigate drop-
offs and reinforce trust (Recruiting 101: 5 Tips for Closing the Deal - SHRM).
 Relationship-Building: Allocate 20% of recruiter time to high-value clients for check-
ins and candidate introductions, strengthening loyalty for repeat business (How Your
Staffing Agency Can Thrive And Close More Deals).

6. Performance Review & Continuous Improvement

Summary of Key Findings

To effectively launch Inner Energy Consult Limited, three critical staff roles are required: a
Business Development Manager to drive client acquisition and revenue growth, a Service
Delivery & Project Management Lead to oversee project execution and training programs, and
an Operations & Finance Manager to ensure efficient back-office processes and financial
Week 3: Sales Outreach & Conversion

 Cold Calls:
o Project Management Prospects: 50 calls, aiming for a 2.3 % success rate
(meetings)
o School Administrators: 100 calls with a 30 % booking conversion goal (
o SMEs/Start-ups: 30 calls to pitch consulting at ₦50 000/package.
 Follow-Up Sequences: Automated reminders and personalized LinkedIn messages to all
webinar registrants and email openers.

Week 4: Partnership Development & Logistics

 Travel Agency Tie-Ups: Negotiate commissions and co-marketing terms with 2

agencies to secure discounted rates and referral flow
 HR Tech Alliances: Sign referral agreements with at least one HR software vendor for
RPO referrals.
 Curriculum & Itinerary Finalization:
o Finalize training materials and AI-coaching integration.
o Confirm transportation, venues, guides, and safety protocols for excursions.

3. Supporting Activities
3.1 Service Packaging & Productization
  Benchmark Pricing: Use Nigerian training data (₦70 000–₦650 000) to justify ₦300
000/session corporate training fees
 Value Messaging: Emphasize AI-driven coaching and hands-on excursion safety in all
materials.

3.2 Marketing & Lead Generation

 Email Metrics: Aim for 42 % open rate, 5 % CTR per industry benchmarks
 Social Content: Leverage user-generated mini-stories from past clients to boost
engagement (

3.3 Sales Outreach & Conversion

 Cold-Call Cadence: Adopt a 4-touch sequence (call, voicemail, email, LinkedIn)

targeting a 2 %–2.3 % meeting rate
 Booking Follow-Up: Implement automated booking links post-call to capitalize on warm
leads.

6. 3.4