A

ASSIGNMENT OF MARKETING MANAGEMENT ON

"SPECTACLES"

SUBMITTED BY :
SORATHIYA PRATIK (122)
SUSARA KENIL (123)
TALAVIYA DIVYANG (124)
THAKAR DEVANG (125)

UNDER THE GUIDANCE OF:

MR. SHAILESH LIMBAD

BACHELOR OF BUSINESS ADMINISTRATION

TO
SHREE J.D GABANI COMMERCE COLLEGE &
SHREE ATMANAD SARASWATI COLLEGE OF
MANAGMENT,
VNSGU,SURAT

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 SPECTACLES MARKET AVAILABILITY IN INDIA
India Eyewear Market Trends:

 The growth in the India eyewear market can be attributed to the increasing geriatric
population, which is more prone to chronic eye-related diseases.
 Elderly individuals are highly susceptible to developing macular degeneration,
glaucoma, blepharitis and diabetes that can weaken and damage the eyes, thereby leading
to poor vision.
 Additionally, the increasing prevalence of other eyesight-related disorders, such as dry
eyes, chronic eye irritation and computer vision syndrome (CVS) due to the rising exposure
to digital devices that emit harmful lights is positively impacting the market growth.
 Various technological advancements, such as the advent of three-dimensional (3D)
printed eyewear, are favoring the market growth.
 These products provide enhanced customizability and can aid in creating trendy looks
for the wearers.
 Other factors, including the launch of affordable and aesthetically appealing eyewear, along
with the implementation of various awareness programs by both government and non-
government institutions regarding eye care, are creating a positive outlook for the market.

Key Market Segmentation:

 IMARC Group provides an analysis of the key trends in each sub-

segment of the India eyewear market report, along with forecasts at
the country and regional level from 2023-2028. Our report has
categorized the market based on product, gender and distribution
channel.

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 Breakup by Product: Breakup by Gender: Breakup by Breakup by Region:
Distribution Channel:
 Spectacles  Men  North India
 Sunglasses  Women  Optical Stores  West and Central
 Contact Lenses  Unisex  Independent India
Brand  South India
Showrooms  East India
 Online Stores
 Retail Stores

Eyewear Market Scope:

India Eyewear Market

Report Coverage Details

Base Year: 2021 Forecast Period: 2022-2027

Historical Data: 2017 to 2021 Market Size in 2021: US $ 4.94 Bn.

Forecast Period 2022 to 2027 CAGR: 11.90% Market Size in 2027: US $ 9.69 Bn.

by Product Type • Prescription Glasses • Contact Lenses • Sunglasses

Segments Covered: by Distribution Channel • Offline • Online

by End User • Men • Women

TOP 10 SPECTACLES BRAND IN INDIA:-

1. RAY-BAN
2. OAKLEY
3. LENSKART
4. TITAN EYE PLUS
5. BURRBERY
6. CARRERA
7. PRADA
8. GKB OPTICALS
9. CALVIN KLEIN
10. EYEMYEYE

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 1. RAY-BAN
1.) HISTORY:-
 Ray-Ban is a brand of sunglasses and
spectacles founded in 1937by the
American company Bausch & Lomb.
 The brand is best known for
their Wayfarer and Aviator lines of
sunglasses.
 In 1999, Bausch & Lomb sold the brand to
the Italian eyewear conglomerate Luxottica
Group, for a reported US$640 million.
 Headquartered in Arkansas, the
company has over 55,000 employees.

 In 1929, US Army Air

Corps Colonel John A.
Macready worked with Bausch &
Lomb, a Rochester, New York-based
medical equipment manufacturer, to
create aviation sunglasses that would
reduce the distraction for pilots caused
by the intense blue and white hues of
the sky.
 Specifically, MacCready was
concerned about how pilots’ goggles
would fog up, greatly reducing
visibility at high altitude.
 The prototype, created in 1936
and known as ‘Anti-Glare’, had plastic frames
and green lenses that could cut out the glare
without obscuring vision.
 They also added impact-resistant lenses in 1938.

 The sunglasses were redesigned with a metal

frame the following year and patented as the
Ray-Ban Aviator.
 The glasses used “Kalichrome lenses designed
to sharpen details and minimise haze by filtering
out blue light, making them ideal for misty
conditions.”

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  In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica
Group for a reported $640 million.

2.) LOGO:-

Everything in the design promises that the products adorned with this symbol bring happy
emotions to consumers.

The Ray-Ban logo also includes the wordmark “Genuine since 1937” in black. It is below, in
all caps.

3.) TAG-LINE:-

“Your
chance
to Never
Hide!”

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 4.) CEO & BRAND-AMBASSADOR:-

FRANCESCO MILLERI Harbhajan Singh

(CEO) (Brand-Ambassador)(Indian cricketer)

5.) MARKET STRATEGY:-

 Brand positioning: Ray-Ban is positioned as a premium eyewear brand that is associated with
fashion, style, and luxury. The company's products are priced higher than many of its
competitors, but this is justified by the brand's reputation and the high quality of its products.
 Target market: Ray-Ban targets a wide range of consumers, but its primary target market
is young adults and millennials. The company's products are often seen as a status symbol
among this demographic group.
 Product differentiation: Ray-Ban differentiates its products from those
of its competitors through its unique designs, high-quality materials,
and innovative technologies. The company is also known for its
limited-edition collections, which appeal to fashion-conscious
consumers.
 Marketing and advertising: Ray-Ban invests heavily in marketing and advertising to promote its
products. The company uses a variety of channels, including print, television, and digital media,
to reach its target market. Ray-Ban's marketing campaigns are often creative and eye-catching,
and they help to reinforce the brand's image as a stylish and iconic eyewear brand.
 Distribution: Ray-Ban products are available through a variety of channels, including
retail stores, online retailers, and authorized dealers. The company also has its own online
store, which allows consumers to purchase Ray-Ban products directly from the source.

Ray-Ban's market strategy has been successful in making the company one of the leading
eyewear brands in the world. The company's products are sold in over 200 countries, and it has a
strong brand reputation among consumers. Ray-Ban continues to invest in its marketing and
product development, and it is well-positioned to continue to grow in the future.

Page | 6
 Here are some specific examples of Ray-Ban's marketing strategies:

 The company has partnered with celebrities and influencers to promote its products. For
example, Ray-Ban has worked with celebrities such as Gigi Hadid, Justin Bieber, and
Kendall Jenner.
 Ray-Ban has also launched a number of successful marketing campaigns, such as the
"Never Hide" campaign and the "The State of Cool" campaign. These campaigns have
helped to reinforce Ray-Ban's image as a stylish and iconic eyewear brand.
 Ray-Ban also uses social media to connect with its target market. The company has a strong
presence on Facebook, Instagram, and Twitter, and it uses these platforms to share news
about new products, promotions, and events.

6.) MARKETING MIX :-

PRODUCT PRICE
1) Ray Ban continuously keep changing its 1) Ray Ban maintains its product quality
products with the fashion and also been so it charges a little higher than its
able to fit its products according to competitors.
different culture all over the world.
2) It uses its brand image to figure out the
2) Ray Ban follows the customer need price of its products along with the
approach in designing of the sunglasses customer demands and needs.
which makes it way more attractive.
3) Some discount schemes are used
3) Manufacturing is mainly done in the 6 according to cultural festivals or in the
manufacturing plants situated in Italy, winter season otherwise generally Ray
China, Brazil, India and United states. Ban follows the same price strategy
everywhere.

PLACE PROMOTION

1) Ray Ban is a worldwide product which 1) Ray Ban showcases its ads through print
can be found out in most countries of the media and hoardings.
world and also opened exclusive stores in
prime cities. 2) Ray Ban also follows digital marketing
where it launches various videos,
2) It follows the simple distributive advertisement on the social media sites.
approach in which there are distributors
and retailers. 3) This help them to a large extend as
their target customers are mostly of
3) Ray Ban also sell its sunglasses through young age who aggressively uses
high end online retailers like internet and social media sites.
Nordstrom.com, eyewear distributor sites
like rayban.com, e-bay, amazon, Flipkart 4) Also through sponsorship method being
etc. a part of movies.
 7.) USES OF SEGMENTATION:-
 Geographic segmentation: Ray-Ban segments its market by region, country, or even city.
This allows the company to tailor its products and marketing to the specific needs of
each market. For example, Ray-Ban might offer different styles of sunglasses in different
countries, depending on the climate and fashion trends.

 Demographics segmentation: Ray-Ban segments its market by age, gender, income,

education, and other demographic factors. This allows the company to target its products and
marketing to specific groups of consumers. For example, Ray-Ban might focus on marketing
its sunglasses to young professionals or affluent consumers.

 Psychographic segmentation: Ray-Ban segments its market by personality, lifestyle, and

values. This allows the company to target its products and marketing to consumers who share
certain beliefs or interests. For example, Ray-Ban might focus on marketing its sunglasses to
consumers who are concerned about fashion or sustainability.

 Behavioral segmentation: Ray-Ban segments its market by purchase behavior, such as the
types of products they buy, their frequency of purchase, and their loyalty to the brand. This
allows the company to target its products and marketing to consumers who are most likely
to buy its products. For example, Ray-Ban might focus on marketing its sunglasses to
consumers who have previously purchased Ray-Ban products.

8.) SWOT ANALYSIS:-

Strengths: Weaknesses:
 Strong brand reputation and  High prices
recognition  Some products may be seen as too
 High-quality products and fashion-forward
craftsmanship  Reliance on a few key markets
 Extensive distribution network  Competition from other luxury eyewear
 Global presence brands
 Strong marketing and advertising
campaigns
 Dedicated and experienced workforce

Opportunities: Threats:
 Growing demand for luxury eyewear  Economic downturn
 Expansion into new markets  Changes in fashion trends
 Development of new products and  Increased competition from counterfeit
technologies products
 Increased focus on sustainability  Political instability in certain markets
 Partnerships with other brands  Environmental regulations
9.) POINT OF DIFFERENCE:-
 Ray-Ban sunglasses do not neglect the factor of protection and safety.
 All lenses and frames are designed to resist scratches and breakage.
 They are flexible, with sturdy durable frames and lenses that give a clear vision.
 One of the most important features that combine different types of Ray-Ban sunglasses is
the lightness in weight and the high quality, which allows wearing the glasses all day
long without feeling uncomfortable.
 Ray-Ban have to be unique,with styles to suit all tastes & keep pace with the latest trends.

10.) MISSION & VISION:-

Mission :- To protect the eyes and enhance the faces of men and women worldwide by
manufacturing and selling quality, stylish sun and prescription eyewear.

Vision :- Timeless style, authenticity and freedom of expression

Reference
https://india.ray-ban.com/

1.) HISTORY:- https://en.wikipedia.org/wiki/Ray-Ban

2.) LOGO:- https://w7.pngwing.com/pngs/500/94/png-transparent-logo-brand-ray-

ban-wayfarer-clubmaster-ray-ban-love-text-trademark.png

3.) TAG-LINE:- https://g.co/bard/share/56ebdd6eb582

4.) CEO/BRAND AMBASSADOR:- https://g.co/bard/share/0f5cb5726c33

5.) MARKETING STRATEGY:- https://g.co/bard/share/9d493fc66e25

6.) MARKETING MIX:- https://www.mbaskool.com/marketing-mix/products/17320-

ray-ban.html

7.) USES OF SEGMENTATION:- https://g.co/bard/share/3c7325bb5bd0

8.) SWOT ANALYSIS:- https://g.co/bard/share/cbc93926e6a8

9.) POINT OF DIFFERENCE:- https://www.thearcadiaonline.com/what-makes-rayban-

sunglasses-such-a-distinguished-competitive-
brand/#:~:text=Ray%2DBan%20sunglasses%20do%20not,that%20give%20a%20clear%20vi
sion.

10.) MISSION & VISION:- https://g.co/bard/share/f65d5b5624d1

Advertisement:-
1.)https://youtu.be/qISv4FUjE84?si=P_crqKDgKSoABU_H
2.)https://youtu.be/m4IcFNZhATw?si=hDPXX0Vmvjpj4o9a
3.)https://youtu.be/heZlL73Jzv8?si=K_lSxbZRgvjGxhG6
 2. OAKLEY
1.) HISTORY:-
Key Dates:
1975: Jim Jannard founds Oakley when he begins selling handgrips for motocross motorcycles.
1984: Company enters the sunglass market.
1986: Cyclist Greg Le Mond sports Oakley sunglasses while winning the Tour de France.
1995: Oakley goes public through an IPO that raises $230 million.
1998: Company introduces its first athletic shoe.
2001: Company acquires Iacon, Inc., operator of mall-based sunglass specialty stores
Sunglass Designs, Sporting Eyes, and Occhiali da Sole.

Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is

an autonomous subsidiary of EssilorLuxottica.
 The company designs, develops and manufactures sports performance equipment and lifestyle
pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles,
watches, apparel, backpacks, shoes, optical frames, and other accessories.
 Most items are designed in house at their head office, but some countries hold exclusive
designs relevant to their market.
 Oakley currently holds more than 600 patents for eyewear, materials, and performance gear.
 Oakley was started by James Jannard in 1975 out of his garage with an initial investment of
$300. The name “Oakley” came from Jim’s English Setter, “Oakley Anne.” Jannard began
by selling what he called ‘The Oakley Grip’ out of the back of his car at motocross events.
 In 1980, Jannard released a pair of goggles called the O-Frame. With the ‘Oakley’ logo
present on the strap, the brand garnered increasing recognition and prominence
throughout the sports industry. In 1983 Oakley began selling ski goggles.
 The first Oakley sunglasses; Factory Pilot Eyeshades, were sport-oriented, resembling
goggles and were released in 1984. These were followed in 1985 by the Oakley Frogskin, a
casual sunglass style that was made in Japan.
 The company went public in 1995, raising $230 million.

2.) LOGO:-
1975 — 1993
The original Oakley logo, introduced in 1975,
boasted a custom extra-bold logotype, executed
in a smooth yet solid and masculine sans-serif
typeface with almost all the letters connected.
The only two letters standing separately are the
“K” and the “L”, and the triangle they form in
the negative space looks like another element
of the visual identity, pointing to the brand’s
progressiveness and individuality.

1993 — 1997
The redesign of 1993 completely changed the
Oakley emblem, though still had a link to the
previous version in it.
Above the custom lettering, there was an
enlarged and bold letter of, also extended
horizontally. It stood for the first letter of the
brand’s name and resembles its main focus
— sunglasses.
 1997 — 2000
In 1997 the brand redesigns its logo again,
replacing the connected letters with the
inscription in a bold and straight sans-serif
typeface, where each of the capital letters of
the logotype was massive, confident, and
clean.
The contours of the emblems were also
refined, but it kept its shape and color.

2000s — Today

In the middle of the 2000s, the logo was

redrawn again, making the wordmark’s
letters pattern diagonally striped, in
monochrome. The emblem was also
modified, and now it is not a horizontally
stretched oval, but a rectangle with
softened corners and slightly arched
horizontal bars.

“Oakley is the brand, which is best known for its sunglasses, and
its current logo perfectly represents the purpose and style of the
company, making its “O” emblem similar to a glasses’ lens.”

3.) TAG-LINE:-
 Purpose beyond reason.
 Making history. Again.
 Physics elevated to an art form.
 There are many!
4.) FOUNDER/CEO/CMO :-

FOUNDER

 James Jannard
 American designer
 founder of Oakley, Inc.

CHIEF EXECUTIVE OFFICER

 Luca Tait
 CEO / President of Oakley

CHIEF MARKETING OFFICER

 David Adamson
 Chief Marketing Officer of Oakley

-
 5.) MARKETING STRATEGY:-
 Celebrity endorsements: Oakley has partnered
with many celebrities over the years,
including Tiger Woods, Michael Jordan, and
Shaun White. These partnerships help to
associate Oakley with sports and
performance, which are important values for
the brand's target market.

Tiger Woods wearing Oakley sunglasses

 Sports sponsorships: Oakley sponsors many sporting events and teams, such as the NBA,
NFL, and UFC. This helps to expose the brand to a
large audience of potential customers.

Oakley logo on NBA basketball

 Advertising: Oakley runs advertising

campaigns in a variety of media, including
television, print, and online. These campaigns
highlight the brand's products and their
performance benefits.
 Direct marketing: Oakley sends catalogs and email marketing campaigns to its customers.
These campaigns promote new products and sales events.

 Social media: Oakley is active on social media platforms such as Facebook, Twitter, and
Instagram. The brand uses these platforms to connect with customers, share news and updates,
and promote its products.

Oakley's marketing strategy is effective in reaching its target market and building
brand awareness. The brand's association with sports and performance, as well as its
celebrity endorsements, help to position Oakley as a premium eyewear brand.

6.) MARKETING MIX:-

PRICE

The Oakley brand glasses are made for a higher spender in the art of sunglasses. The average
price for a pair of these sun glasses are 150, 200. The higher price glasses can go up to 500.
When you purchase a pair of these glasses you will get a hard glasses case and a soft case. Also
you can purchase goggles which can range from 100-400.
 PRODUCT/PLACE

Oakley's place for their marketing mix is online and in retail stores across the country. Oakley's
are available in any store that generally sells any glasses, and they have there own website to sell
all their products. Oakley sportswear is also available in sporting stores like Dick's and Kelly's.
Oakley's products range from sports goggles to shirts and casual watches. Oakley is not just a
sports brand for eye wear, but it is a lifestyle brand that makes clothes to be worn in any
situation.

PROMOTION

Oakley has many promotions that they do. The first one is TV advertising. They have many
commercials including ones that have appeared during the super bowl. Also Oakley has Internet
advertisements, which are on many types of websites.

7.) USES OF SEGMENTATION:-

 Demographic segmentation: Oakley segments its market by demographics, such as age,
gender, income, and location. This allows the brand to target its products and marketing
messages to specific groups of consumers. For example, Oakley might target its sunglasses to
young, active consumers, while it might target its prescription eyewear to older consumers.

Oakley sunglasses for young, active consumers

 Psychographic segmentation: Oakley segments its market by psychographics, such as

lifestyle, personality, and values. This allows the brand to target its products and marketing
messages to consumers with similar interests and values. For example, Oakley might target its
eyewear to consumers who are active and outdoorsy, while it might target its prescription
eyewear to consumers who are more health-conscious.

Oakley eyewear for active and outdoorsy consumers

 Behavioral segmentation: Oakley segments its market by behavior, such as purchase history,
usage rate, and loyalty status. This allows the brand to target its products and marketing
messages to consumers who are more likely to buy its products. For example, Oakley might
target its sunglasses to consumers who have recently purchased other Oakley products, while
it might target its prescription eyewear to consumers who have a high prescription.

Oakley sunglasses for consumers who have recently purchased other Oakley products.
8.) SWOT ANALYSIS:-
Strengths Weaknesses
 Strong brand recognition: The brand has  High prices: Oakley products are relatively
been around for over 40 years and has a expensive compared to other brands. This
strong following among sports enthusiasts could make them less affordable for some
and active people. consumers.
 High-quality products: The brand uses  Competition: Oakley faces competition
innovative technologies and materials to from other well-known eyewear brands,
create products that comfortable to wear. such as Ray-Ban and Gucci.
 Wide range of products: Oakley offers a  Limited availability: Oakley products are
wide range of products, sunglasses, not always available in all stores. This
prescription eyewear, and apparel. could make it difficult for some consumers
to find the products they want.
 Strong marketing campaigns: Oakley runs
effective marketing campaigns that reach  Quality control issues: There have been
its target market. some reports of quality control issues with
Oakley products. This could damage the
 Global presence: Oakley has a global brand's reputation.
presence with stores and distributors in
over 100 countries. This allows the brand
to reach a large audience.
Opportunities Threats
 Growing demand for eyewear: The demand  Changing consumer trends: Consumer
for eyewear is growing, due to factors such trends in eyewear are changing. Oakley
as the aging population and the increasing needs to be able to adapt its marketing
prevalence of eye diseases. strategies to keep up with these trends.
 Expansion into new markets: Oakley could  Economic downturn: A recession or
expand into new markets, such as Asia and economic downturn could lead to a decline
Latin America. This would allow the brand in demand for eyewear.
to reach a wider range of consumers.
 New technologies: New technologies, such
 Development of new products: Oakley as augmented reality and virtual reality,
could develop new products, such as could disrupt the eyewear industry. Oakley
sunglasses with built-in technology or needs to be prepared for these changes and
prescription eyewear with anti-glare lenses. to develop products that take advantage of
new technologies.
 Partnerships with other brands: Oakley
could partner with other brands, such as  Competition from online retailers: Online
fashion designers or celebrities, to create retailers are increasingly selling eyewear at
limited-edition collections. competitive prices. This could make it
difficult for Oakley to compete
9.) POINT OF DIFFERENCE:-
 Technology: Oakley is constantly innovating and developing new technologies for its
eyewear. For example, the company's Prizm lenses are designed to enhance contrast and
color perception, which can be helpful for athletes in a variety of sports.

 Performance: Oakley eyewear is designed to perform at the highest level. The company's
products are tested and developed by professional athletes to ensure that they meet the
needs of the most demanding users.

 Style: Oakley eyewear is also stylish and fashionable. The company offers a wide variety
of designs to suit different tastes and needs.

 Durability: Oakley eyewear is built to last. The company uses high-quality materials and
construction techniques to ensure that its products can withstand the rigors of everyday use.

 Brand reputation: Oakley is a well-respected brand with a long history of innovation

and performance. The company's products are trusted by athletes of all levels, from
weekend warriors to professional athletes.

10.) BRAND-AMBASSADOR:-

 Rohit Sharma
 Indian cricketer
 current captain of India
men’s cricket team in
all formats.

11.) MISSION & VISION:-

Mission :- Provide products that are superior in quality, safety and affordability in a
sustainable manner.

Vision :- Future Vision: Be a leader in the race toward sustainability in the eyewear industry.
Reference
https://www.oakley.com/en-us

1.) HISTORY:- https://en.wikipedia.org/wiki/Oakley,_Inc.

2.) LOGO:- https://1000logos.net/oakley-logo/

3.) TAGLINE:- https://www.answers.com/other-arts/What_is_a_slogan_for_Oakley

4.) FOUNDER/CEO/CMO

a. FOUNDER:-
https://imageio.forbes.com/specials-images/imageserve/31538b6d5294610d0ab110c04daf
09a2/0x0.jpg?format=jpg&crop=74 4,744,x0,y21,safe&height=416&width=416&fit=bounds
b. CEO:- https://media.licdn.com/dms/image/C4E03AQEZ1IrxQBn5QQ/profile-
displayphoto-shrink_800_800/0/1549986533916?
e=2147483647&v=beta&t=aDlI4j0jq9n37b7-24Qm3rzfgyfcV_2Joq-MvUui3Ws
c. CMO:- https://d1hbpr09pwz0sk.cloudfront.net/profile_pic/david-adamson-6e913ec1

5.) MARKETING STRATEGY:- https://g.co/bard/share/f8eb12da9bb9

6.) MARKETING MIX:- https://oakleyclz.weebly.com/maketing-mix.html

7.) USES OF SEGMENTATION:- https://g.co/bard/share/ddc4b33cb519

8.) SWOT ANALYSIS:- https://g.co/bard/share/27f569b4232d

9.) POINT OF DIFFERENCE:- https://g.co/bard/share/e1e163e7737c

10.) BRAND AMBASSEDOR:-

https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/1eff/
dc85/54f6/c7c6/494f/c45a/941e/a244/841 b/355c/355c.jpeg

11.) MISSION & VISION:- https://www.comparably.com/companies/oakley/mission

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 3. LENSKART
1.) HISTORY:-
O Lenskart is an Indian multinational optical prescription eyewear retail chain, based in Gurugram.
O As of March 2023, Lenskart has more than 2,000 retail stores, three-fourths of which are in India.
O Its manufacturing facility in New Delhi manufactures 3 lakh glasses a month.
O Lenskart is building an automated factory in Bhiwadi, Rajasthan, with an annual
production capacity of 5 crore glasses.

O Peyush Bansal, a former Microsoft employee, founded Lenskart.com in 2010 along with
Amit Chaudhary and Sumeet Kapahi.
O In 2011, IDG Ventures India directed the company to also sell wristwatches, bags and jewellery
online to replicate Titan Company's business.
O In 2011, the company launched Watchkart.com and Bagskart.com, and the following year, it
started Jewelskart.com.
O By the end of 2014, only Lenskart.com remained operative as the company shut down its other three
websites to focus on the eyewear segment.
2.) LOGO:-

O The company edited

the three most widely
recognized frame shapes – a
square, a circle, and a
triangle – to create slightly
more abstract forms, and this
is how the Lenskart current
logo was created.

3.) TAG-LINE:-

“Log
on, Play
on”

4.) FOUNDERS:-
Peyush
Bansal
Amit Chaudhari

Sumeet Kapahi
 5.) MARKETING STRATEGY:-

 Technology-driven approach: Lenskart uses technology to improve the customer experience at every
touchpoint. They have a robotic lens edging machine that delivers glasses that are accurate to 3 decimal
places. They also have a virtual try-on tool that allows customers to try on different frames online.
 Hybrid business
model: Lenskart has a hybrid
business model that combines
online and offline channels.
This allows them to reach a
wider audience and provide
a more convenient shopping
experience for customers.
 Wide range of
products: Lenskart offers a
wide range of eyewear
products, including prescription
glasses, sunglasses, and contact
lenses. They also have a
number of
private label brands that offer high-quality products at affordable prices.
 Affordable pricing: Lenskart is committed to providing high-quality eyewear at affordable prices. They
offer a variety of financing options to make it easier for customers to afford their eyewear needs.
 Excellent customer service: Lenskart has a reputation for providing excellent customer service. They have
a team of trained professionals who are available to answer customer questions and help them find the right
eyewear.

Here are some of the key successes of Lenskart's marketing strategy:

 They have been able to reach a wide audience with their online and offline marketing campaigns.
 They have been able to build a strong brand image as a provider of high-quality, affordable eyewear.
 They have been able to provide a great customer experience, which has helped them to retain customers
and generate positive word-of-mouth.
 They have been able to grow their business rapidly and become one of the leading eyewear companies
in India.
Lenskart's marketing strategy is a good example of how a company can use technology, innovation, and
a strong focus on the customer to achieve success.
 6.) MARKETING MIX:-
Product: Lenskart offers a wide range of eyewear products, including
prescription glasses, sunglasses, and contact lenses. They also have a number
of private label brands that offer high-quality products at affordable prices.

Price: Lenskart is committed to providing high-quality eyewear at affordable

prices. They offer a variety of financing options to make it easier for
customers to afford their eyewear needs.

Place: Lenskart has a hybrid business model that combines online and
offline channels. This allows them to reach a wider audience and provide a
more convenient shopping experience for customers. They have over 600+
stores across India and an online presence on their website and mobile app.

Promotion: Lenskart uses a variety of marketing channels to reach its

target audience. These channels include:

 Online advertising: Lenskart runs online ads on a variety of platforms,

including Google, Facebook, and Instagram. These ads target potential
customers based on their interests and demographics.
 Social media marketing: Lenskart has a strong social media presence on platforms like Facebook,
Instagram, and Twitter. They use social media to connect with customers, promote their products, and run
contests and giveaways.
 Influencer marketing: Lenskart partners with influencers to promote their products. This helps them reach
a wider audience and build brand awareness.
 PR and public relations: Lenskart works with PR agencies to generate positive media coverage for the brand.
This helps them build credibility and trust with potential customers.

7.) USES OF SEGMENTATION:-

 Geographic segmentation: Lenskart segments its market by geography, such as by city, state, or country. This
allows the company to target its marketing messages to people in specific areas. For example, Lenskart might
run a campaign in a particular city to promote a new product or service that is relevant to that area.

 Demographic segmentation: Lenskart segments its market by demographics, such as age, gender, income,
and education level. This allows the company to target its marketing messages to people with specific
characteristics. For example, Lenskart might target a campaign to young professionals who are looking for
stylish and affordable eyewear.

 Psychographic segmentation: Lenskart segments its market by psychographics, such as personality, lifestyle,
and values. This allows the company to target its marketing messages to people with specific attitudes and
beliefs. For example, Lenskart might target a campaign to people who are concerned about their health and
well-being.

 Behavioral segmentation: Lenskart segments its market by behavior, such as purchase history, website
browsing behavior, and social media activity. This allows the company to target its marketing messages to
people who have already shown an interest in its products or services. For example, Lenskart might target
a campaign to people who have recently visited its website to learn more about a particular product.
8.) SWOT ANALYSIS:-
Strengths Weaknesses

 Strong brand image: Lenskart has a strong brand  Reliance on online channels: Lenskart relies
image that is associated with quality, affordability, heavily on online channels to reach its
and convenience. customers. This could be a weakness if there
 Technology-driven approach: Lenskart uses is a disruption in the internet or online
technology to improve the customer experience at platforms.
every touchpoint.  Competition: The eyewear market is a
 Hybrid business model: Lenskart has a hybrid competitive market. Lenskart faces
business model that combines online and offline competition from other online and offline
channels. eyewear retailers.
 Wide range of products: Lenskart offers a wide range  New entrants: The eyewear market is also
of eyewear products, prescription glasses, sunglasses, seeing new entrants, such as Amazon and
and contact lenses. Flipkart. These companies have the
 Affordable pricing: They offer a variety of financing resources to compete with Lenskart.
options to make it easier for customers to afford their  Regulatory challenges: The eyewear
eyewear needs. industry is regulated by the government.
 Excellent customer service: Lenskart have a team of This can create challenges for Lenskart, such
trained professionals who are available help them as complying with regulations and obtaining
find the right eyewear. licenses.

Opportunities Threats

 Expanding into new markets: Lenskart has the  Changing customer preferences: Customer
opportunity to expand into new markets, such as preferences can change over time. Lenskart
international markets. needs to be aware of these changes and
 Developing new products and services: Lenskart can adapt its products and services accordingly.
develop new products and services, such as contact  Economic downturn: An economic
lenses or eyewear accessories. downturn can affect the demand for
 Partnering with other businesses: Lenskart can eyewear. Lenskart needs to be prepared for
partner with other businesses, such as insurance this possibility and take steps to mitigate the
companies or healthcare providers. This can help impact.
them to reach a wider audience and offer their  Technological changes: Technological
customers more comprehensive services. changes can disrupt the eyewear industry.
 Investing in research and development: Lenskart can Lenskart needs to be aware of these changes
invest in research and development to develop new and adapt its business accordingly.
technologies and products. This can help them to stay  Entry of new competitors: New entrants can
ahead of the competition. pose a threat to Lenskart's market share.
Lenskart needs to be prepared to compete
with these new entrants.
 SUPPLY CHAIN:-

FRESH OUT
OF THE OVEN
No middleman simply means no middle
ground. Product come straight from the
manufacturer, hence getting rid of all extra
costs and burden. All our designer gasses are
like freshly baked bread served at attractive
prices.

9.) POINT OF DIFFERENCE :-

 Technology-driven approach: Lenskart is one of the first eyewear companies in India to adopt technology
to improve the customer experience. They use a robotic lens edging machine that delivers glasses that are
accurate to 3 decimal places. They also have a virtual try-on tool that allows customers to try on different
frames online.
 Hybrid business model: Lenskart has a hybrid business model that combines online and offline channels.
This allows them to reach a wider audience and provide a more convenient shopping experience for
customers.
 Wide range of products: Lenskart offers a wide range of eyewear products, including prescription glasses,
sunglasses, and contact lenses. They also have a number of private label brands that offer high-quality
products at affordable prices.
 Affordable pricing: Lenskart is committed to providing high-quality eyewear at affordable prices. They offer
a variety of financing options to make it easier for customers to afford their eyewear needs.
 Excellent customer service: Lenskart has a reputation for providing excellent customer service. They have
a team of trained professionals who are available to answer customer questions and help them find the right
eyewear.

Here are some other factors that contribute to Lenskart's success:

 Strong brand image: Lenskart has a strong brand image that is associated with quality, affordability,
and convenience.
 Effective marketing campaigns: Lenskart has launched a number of effective marketing campaigns that
have helped to raise awareness of the brand and drive sales.
 Strong social media presence: Lenskart has a strong social media presence that they use to connect with
customers and promote their products.
 Strategic partnerships: Lenskart has partnered with a number of other companies, such as Flipkart
and Amazon, to reach a wider audience.
10.) BRAND-AMBASSADOR:-

KATRINA KAIF BHUVAN BAM

(Bollywood Actress) (Youtuber)

11.) MISSION & VISION:-

The mission of Lenskart is to "give India a vision". They believe that everyone deserves to have access to
high-quality eyewear, regardless of their financial situation. To achieve this mission, they have adopted a
number of innovative approaches, such as their technology-driven business model and their wide range
of affordable products.

Lenskart's vision is to be "the world's most loved eyewear brand". They want to be the go-to place for
eyewear in India and around the world. They believe that they can achieve this by continuing to innovate
and provide excellent customer service.
Reference
https://www.lenskart.com/

1.) HISTORY:- https://images.app.goo.gl/yjfA7DMAg6ow9Dq66

2.) LOGO:- https://encrypted-

tbn0.gstatic.com/images?q=tbn:ANd9GcRcwgJ2FRnRM67WFCHo9YXMnrxKoOILi8kzwnugslyj&s

3.) TAG-LINE:- https://g.co/bard/share/af0ed0fc69ac

4.) FOUNDER/CEO:- https://g.co/bard/share/d2eef22bc7b1

5.) MARKETING STRATEGY:- https://g.co/bard/share/199bb0b8481b

6.) MARKETING MIX:- https://g.co/bard/share/914d8b3f710f

7.) USES OF SEGMENTATION:- https://g.co/bard/share/a8ce530375e5

8.) SWOT ANALYSIS:- https://g.co/bard/share/62f8d54017d3

9.) POINT OF DIFFERENCE:- https://g.co/bard/share/ec102642ead0

10.) BRAND-AMBASSADOR:- https://images.app.goo.gl/SgkU3X823aBQHTD5A

11.) MISSION & VISION:- https://g.co/bard/share/e80e0e8533a7

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 4. TITAN EYE PLUS
1.) HISTORY:-
POINTS INFORMATION

Company Name Titan Eye+

Date of March 2007

Establishment
Establishment India
Place
Founder Joint Venture between the Tata Group and the Tamil Nadu Industrial
Development Corporation
Registered Address Mahaveer Colony, Jajpur Road,
Odisha 755019, India
Email [email protected]

Website Titan Eye+

 Titan Eyeplus, the eyewear business from Titan Company, was launched in
March 2007.
 The move was an initiative to redefine the industry and straddle the marketplace with
exacting quality standards, unparalleled in India’s prescription eyewear industry.
 Benchmarked against the best in the world, Titan Eyeplus heralds standardization in
the eyewear industry.
 Following Tata‘s principles of quality and trust, the brand offers international quality
standards enhanced by practices such as transparency in pricing, contemporary design
and styling in the highly fragmented and undifferentiated Indian optical retail
segment.
 Titan Eyeplus has over 550 exclusive stores operating in over 229 cities and offers a
wide range of stylish and contemporary eyewear.

2.) LOGO:-
 3.) TAG-LINE:-
“Buri nazar
wale chashma
lagale”
Problem: Most people take their
eyesight for granted and even tend to
postpone their visit to the optometrist.
These people while driving on the road
cause a huge risk both for others and
for themselves.
The Solution: Most trucks in India
have a slogan painted on their
rear.“Buri nazar wale tera mooh kala.”
Which loosely translates as You with
the evil eye, may your face turn black.’
These words are usually accompanied
by a colourful, scary-looking face of a
demon. The word for evil eye in Hindi
is ‘Buri Nazar’ which also translates as
bad eyesight. This piece borrows this
pun and the colorful art that’s
commonly seen behind Indian trucks to
interestingly promote Titan Eye Plus
eye wear.

4.) CEO & BRAND-AMBASSADOR :-

Saumen Bhaumik Ayushmann Khurrana

(CEO) (Actor)
 5.) MARKETING STRATEGY:-
 Focus on brand awareness: Titan Eye Plus is a well-known brand in India, but it can still do
more to raise awareness of its products and services. The company can invest in marketing
and advertising campaigns that reach a wider audience, both online and offline.
 Target specific demographics: Titan Eye Plus can target its marketing efforts to specific
demographics, such as young adults, professionals, or seniors. This can help the company to
reach its target customers more effectively.
 Use social media: Social media is a great way to connect with potential customers and build
brand awareness. Titan Eye Plus can create social media pages for its products and services,
and use these pages to share news, promotions, and other content.
 Partner with influencers: Partnering with influencers is a great way to reach a wider
audience. Titan Eye Plus can partner with fashion bloggers, celebrities, or other influencers
who have a large following on social media.
 Offer discounts and promotions: Discounts and promotions are a great way to attract new
customers and encourage existing customers to buy more. Titan Eye Plus can offer discounts
on its products, or run promotions such as buy one get one free.
Provide excellent customer service: Excellent customer service is essential for any
business, but it is especially important for businesses that sell eyewear. Titan Eye Plus can
provide excellent customer service by being responsive to customer inquiries, resolving
problems quickly and efficiently, and offering a satisfaction guarantee.

6.) MARKETING MIX:-

7.) USES OF SEGMENTATION:-

8.) SWOT ANALYSIS:-

9.) POINT OF DIFFERENCE:-
 Wide range of products: Titan Eye Plus offers a wide range of eyewear
products, including sunglasses, prescription glasses, and contact lenses. This
allows the company to meet the needs of a variety of customers.

 Competitive pricing: Titan Eye Plus offers competitive prices on its products. This
makes it an affordable option for many customers.

 Extensive distribution network: Titan Eye Plus has an extensive distribution

network across India. This makes it easy for customers to find Titan Eyewear
products, both online and offline.

 Strong brand reputation: Titan Eye Plus is a well-known and respected brand in
India. This gives the company a competitive advantage over its rivals.

 Excellent customer service: Titan Eye Plus offers excellent customer service. This is
important for businesses that sell eyewear, as customers need to be confident that they
will receive the right prescription and that their glasses will be comfortable to wear .

10.) MISSION & VISION:-

 Mission: We will do this through a pioneering spirit and a caring, value-driven
culture that fosters innovation, drives performance and ensures the highest
global standards in everything we do.
 Vision: We create elevating experiences for the people we touch and
significantly impact the world we work in.

Reference
https://www.titaneyeplus.com/

1.) HISTORY:- https://www.titaneyeplus.com/about

2.) LOGO:- https://g.co/bard/share/028e6e6b74df

3.) TAGLINE:- https://campaignsoftheworld.com/print/buri-nazar-wale-chashma-lagale/

4.) CEO/Brand-Ambassador:-

a. CEO:- https://etimg.etb2bimg.com/photo/92203670.cms
b. Brand-Ambassador:- https://mediasamosa.com/wp-content/uploads/2019/10/Titan.jpg
5.) MARKETING STRATEGY:- https://g.co/bard/share/deeb208d4f6a

6.) MARKETING MIX:- https://www.scribd.com/presentation/461106790/Titan-eye-plus- PPT

7.) USES OF SEGMENTATION:-

https://image.slidesharecdn.com/brandextensiontitaneyeplus-150703161332-lva1-
app6891/75/brand-extension-titan-eye-plus-13-2048.jpg?cb=1666042780

8.) SWOT ANALYSIS:- https://www.scribd.com/presentation/461106790/Titan-eye-plus- PPT

9.) POINT OF DIFFERENCE:- https://g.co/bard/share/94ad47126896

10.) MISSION & VISION:- https://g.co/bard/share/35412ce75376

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 5. BURRBERY

1.) HISTORY:-

The history of Burberry Eyewear can be traced back to 1879, when Thomas Burberry
invented gabardine, a water-resistant fabric that
revolutionized rainwear. Gabardine was soon
used in Burberry's trench coats, which became
iconic symbols of British style and durability.
In the early 20th century, Burberry began to
produce eyewear, using its signature
gabardine fabric to create frames that were
both stylish and functional.

In 1999, Burberry Eyewear was licensed to

Luxottica, the world's largest eyewear
company. Luxottica has since invested heavily
in the brand, expanding its product range and
distribution network. Today, Burberry Eyewear is available in over 200 countries and
territories, and is one of the most popular luxury eyewear brands in the world.

The Burberry Eyewear collection features a wide variety of styles, from classic aviators and
wayfarers to more avant-garde designs. The frames are made from high-quality materials,
including acetate, metal, and carbon fiber. Many of the frames are also decorated with the
Burberry check, the brand's iconic tartan
pattern.

Burberry Eyewear is a popular choice for

celebrities and fashion icons. Some of the
famous people who have been seen wearing
Burberry Eyewear include Kate Moss,
David Beckham, and Rihanna. The brand is
also a favorite among actors and actresses,
appearing in films and television shows
such as "Bridgerton" and "The Crown."

Burberry Eyewear is a symbol of British

style and luxury. The brand's products are
handcrafted with the highest quality materials and craftsmanship. Burberry Eyewear is a
popular choice for people who want to make a statement with their eyewear.

Page | 1
 Here are some of the key moments in the history of Burberry Eyewear:

 1879: Thomas Burberry invents gabardine fabric.

 1891: Burberry opens a store in London.

 1914-1918: The trench coat is invented during World War I.

 1920s: Burberry's check pattern becomes popular.

 1999: Burberry Eyewear is licensed to Luxottica.

 2000s: The brand expands its product range and distribution network.

 2010s: Burberry Eyewear becomes a popular choice for celebrities and fashion icons.

 2020s: The brand continues to innovate and expand its product range.

2.) LOGO:-.

Page | 2
 3.) TAG-LINE:-
 "Timeless style." This phrase reflects the brand's commitment to creating eyewear that is
both stylish and timeless.
 "British heritage." This phrase refers to the brand's British roots and its commitment to
quality and craftsmanship.
 "Modern luxury." This phrase emphasizes the brand's commitment to creating eyewear that is
both stylish and luxurious.
 "The ultimate accessory." This phrase suggests that Burberry eyewear can be the perfect
finishing touch to any outfit.

4.) FOUNDER/CEO/CMO:-

 Founder
 Thomas Burberry
 British fashion designer and entrepreneur

 CEO
 Marco Gobbetti
 With the company since 2017

 CMO
 Rod Manley
 With the company since 2018

Page | 3
 5.) MARKETING STRETAGY:-
 Product positioning: Burberry eyewear positions its products as stylish and sophisticated
eyewear that is perfect for fashion-forward individuals. The brand's products are made
from high-quality materials and are designed to be both stylish and functional.
 Target audience: Burberry eyewear targets a high-end audience of fashion-forward
individuals who are looking for stylish and sophisticated eyewear. The brand's
marketing campaigns are often seen in fashion magazines and lifestyle magazines, as
well as during popular television programs.
 Branding: Burberry eyewear has a strong brand identity that is characterized by its
British heritage and its commitment to quality and craftsmanship. The brand's logo is
simple and elegant, and it is used consistently across all marketing materials.
 Celebrity endorsements: Burberry eyewear has partnered with celebrities, such as Kate Moss
and David Beckham, to endorse its products. These endorsements help to create a sense of
exclusivity and desirability around the brand.
 Social media marketing: Burberry eyewear has a strong presence on social media
platforms, such as Instagram, Facebook, and Twitter. The brand uses social media to share
photos and videos of its eyewear products, as well as to connect with potential customers.
 Limited-edition collections: Burberry eyewear partners with fashion designers and other
brands to create limited-edition collections. These collections are designed to appeal to
a fashion-forward audience and help to keep the brand fresh and exciting.

6.) MARKETING MIX:-

Product: Burberry eyewear offers a wide range of eyewear products, including sunglasses,
prescription eyewear, and optical frames. The brand's eyewear is made from high-quality
materials, such as acetate and metal, and is designed to be both stylish and functional.

Price: Burberry eyewear is a premium brand, and its eyewear products are priced
accordingly. However, the brand also offers a variety of discounts and promotions to make
its products more affordable.

Place: Burberry eyewear is available in a variety of retail stores, including department stores,
specialty eyewear stores, and online retailers. The brand also has its own retail stores in
some major cities.

Promotion: Burberry eyewear uses a variety of promotional strategies to market its products,
including print advertising, television advertising, social media marketing, and celebrity
endorsements. The brand also partners with fashion designers and other brands to create
limited-edition collections.

Page | 4
 7.) USES OF SEGMENTATION:-
 Demographic segmentation: Burberry eyewear segments its market by demographics,
such as age, gender, income, and location. This allows the brand to target its products and
marketing messages to specific groups of consumers. For example, the brand might
target its sunglasses to young, fashion-conscious consumers, while it might target its
prescription eyewear to older consumers.

 Psychographic segmentation: Burberry eyewear segments its market by psychographics,

such as lifestyle, personality, and values. This allows the brand to target its products and
marketing messages to consumers with similar interests and values. For example, the
brand might target its eyewear to consumers who are active and outdoorsy, while it
might target its prescription eyewear to consumers who are more health-conscious.

 Behavioral segmentation: Burberry eyewear segments its market by behavior, such as

purchase history, usage rate, and loyalty status. This allows the brand to target its
products and marketing messages to consumers who are more likely to buy its
products. For example, the brand might target its sunglasses to consumers who have
recently purchased other Burberry products, while it might target its prescription
eyewear to consumers who have a high prescription.

8.) SWOT ANALYSIS:-

Strengths:

 Strong brand image: Burberry is a well-known and respected brand with a strong reputation for
quality and style. This gives the brand a competitive advantage over its rivals.
 High-quality products: Burberry eyewear is made from high-quality materials and
craftsmanship. This ensures that the brand's eyewear is durable and long-lasting.
 Innovative designs: Burberry eyewear is known for its innovative designs that are inspired by
the latest fashion trends. This helps the brand to stay ahead of the competition.
 Strong marketing campaigns: Burberry eyewear invests heavily in marketing campaigns
that promote its products to a wide range of consumers. This helps the brand to reach its
target market and to increase sales.
 Global reach: Burberry eyewear is available in a wide range of countries around the world.
This gives the brand a global presence and allows it to reach a large number of consumers.

Weaknesses:

 High prices: Burberry eyewear is a premium brand, and its products are priced
accordingly. This can make the brand inaccessible to some consumers.

Page | 5
 Competition: The eyewear industry is a competitive industry, with many brands vying for
the attention of consumers. This can make it difficult for Burberry eyewear to stand out from
the competition.
 Supply chain disruptions: The global supply chain has been disrupted in recent years due
to factors such as the COVID-19 pandemic and the war in Ukraine. This has caused delays
in the production and delivery of Burberry eyewear, which has affected the brand's ability
to meet demand.
 Counterfeit products: There is a significant market for counterfeit Burberry eyewear. This can
damage the brand's reputation and reduce sales.

Opportunities:

 Growing demand for eyewear: The global demand for eyewear is growing, due to factors
such as the aging population and the increasing prevalence of eye diseases. This presents an
opportunity for Burberry eyewear to grow its market share.
 Expansion into new markets: Burberry eyewear has the opportunity to expand into new
markets, such as Asia and Latin America. This would allow the brand to reach a wider
range of consumers and to increase sales.
 Development of new products: Burberry eyewear can develop new products, such as
sunglasses with built-in technology or prescription eyewear with anti-glare lenses. This
would allow the brand to stay ahead of the competition and to meet the needs of its target
market.
 Partnerships with other brands: Burberry eyewear can partner with other brands, such as
fashion designers or celebrities, to create limited-edition collections. This would help the
brand to reach a wider range of consumers and to increase sales.

Threats:

 Changing consumer trends: Consumer trends in eyewear are constantly changing. Burberry
eyewear needs to be able to adapt its products and marketing strategies to keep up with
these trends.
 Economic downturn: A recession or economic downturn could lead to a decline in demand
for luxury goods, such as eyewear. This would have a negative impact on Burberry
eyewear's sales.
 New technologies: New technologies, such as augmented reality and virtual reality, could
disrupt the eyewear industry. Burberry eyewear needs to be prepared for these changes and
to develop products that take advantage of new technologies.
 Environmental concerns: Consumers are increasingly concerned about the environmental
impact of products. Burberry eyewear needs to be mindful of these concerns and to
develop sustainable products.

Page | 6
 9.) POINT OF DIFFERENCE:-
 Brand image: Burberry is a well-known and respected brand with a strong reputation for
quality and style. This gives the brand a point of difference over other eyewear brands
that are not as well-known.
 Design: Burberry eyewear is designed with a classic and timeless aesthetic. This makes
the brand's eyewear stand out from the crowd and appeals to a wide range of people.
 Quality: Burberry eyewear is made from high-quality materials, such as acetate and metal.
This ensures that the brand's eyewear is durable and long-lasting.
 Functionality: Burberry eyewear is designed to be both stylish and functional. The
brand's eyewear is available in a variety of styles, including sunglasses, prescription
eyewear, and optical frames.
 Brand awareness: Burberry is a well-known brand with a strong presence in the fashion
industry. This gives the brand a point of difference over other eyewear brands that are not
as well-known.
 Price: Burberry eyewear is a premium brand, and its products are priced accordingly.
However, the brand also offers a variety of discounts and promotions to make its
products more affordable.
 Distribution: Burberry eyewear is available in a variety of retail stores, including department
stores, specialty eyewear stores, and online retailers. This gives the brand a wider reach than
some of its competitors.
 Partnerships: Burberry eyewear partners with fashion designers and other brands to
create limited-edition collections. These collections are designed to appeal to a fashion-
forward audience and help to keep the brand fresh and exciting.
 Social media: Burberry eyewear has a strong presence on social media platforms, such as
Instagram, Facebook, and Twitter. The brand uses social media to share photos and videos
of its eyewear products, as well as to connect with potential customers.

10.) BRAND AMBASSADOR:-

 Son Heung-min

 Korean Footballer

Page | 7
11.) MISSION & VISION :-
Burberry eyewear's mission is to create stylish and sophisticated eyewear that reflects
the brand's British heritage and commitment to quality and craftsmanship.

The brand's vision is to be a leading global eyewear brand that is known for its innovative
designs and its commitment to sustainability.

REFERENCE
1.) HISTORY:- https://g.co/bard/share/dbfbd9008456

2.) LOGO:- https://1000logos.net/wp-content/uploads/2016/10/Burberry-Logo-history.png

3.) TAGLINE:- https://g.co/bard/share/3e3a9e06ad35

4.) FOUNDER/CEO/CMO:- https://g.co/bard/share/042b242e206d

5.) MARKETING STRATEGY:- https://g.co/bard/share/64f8d780475a

6.) MARKETING MIX:- https://g.co/bard/share/85de215c3170

7.) USES OF SEGMENTATION:- https://g.co/bard/share/2e85bfbd8a14

8.) SWOT ANALYSIS:- https://g.co/bard/share/7101d6943e40

9.) POINT OF DIFFERENCE:- https://g.co/bard/share/825c370afbfa

10.) BRAND AMBASSEDOR:- https://in.burberry.com/c/collaborations/son-heung-min/

11.) MISSION & VISION:- https://g.co/bard/share/4c983d6f7909

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 6. CARRERA
1.) HISTORY:-
Carrera Eyewear: The Story Of The Legendary Brand

 The history of the CARRERA brand

in the field of eyewear, ski helmets
and masks began as far back as
1956, a story of success driven by
passion for design, continuous
innovation, eye-catching flare and
uncompromising style.

 Carrera is currently one of the world’s

best and most popular brands of
eyewear.
 Carrera was inspired by Wilhelm
Anger, an Austrian sports eyewear
company; Wilhelm worked very hard in the 1960s to improve the material.
 Later, the company teamed up with Ferdinand Alexander, a vehicle designer, to
develop a special collection of sunglasses called CARRERA Porsche Design.
 The company began sponsoring various sporting events in the 1980s,
including Formula One racing and the Olympics.
 Wilhelm patented Optyl®, a new form of resin which was hypoallergenic, extremely
durable, and 20% lighter than all other plastics used in the sunglasses industry.
 This resin provided permanent elasticity and dimensional stability, meaning it would
adapt to the wearer’s face with a “memory effect”.
 The impact this material had on the industry is felt to this day, with 90% of all high-
end sunglasses manufactured with the Optyl material.

 The Safilo Group bought CARRERA

in the 1990s and moved the company’s
headquarters to Padova, Italy. Since this
move, Carrera has grown in popularity
among athletes and celebrities. Carrera
eyewear is made of high-quality materials
and comes in a variety of styles. Known for
their multi-layered lenses with gradient
colors, they have a retro look that is very
popular today.

 Some of the notable wearers of

Carrera brand sunglasses are Madonna and
Paris Hilton. Although Carrera eyewear has not become popular in the music
industry, it has taken over Hollywood.
  Actors such as Brad Pitt, Gwen Stefani, and Britney Spears have been seen
wearing Carrera sunglasses.
 The brand, however, has sponsored a few music albums and videos for
Rihanna, Usher, Lady Gaga, to name a few.
 Carrera sunglasses are known
worldwide and are easily
recognizable, and thus have
been “copied” by other
sunglass manufacturers. No
one has been able to imitate the
quality of Carreras. Buyers can
distinguish the real sunglasses
from the knock-offs because
Carrera always adds their logo
to the side of the frames.
 Only Carrera can offer their customers
such a thrilling experience.

Carrera’s customers are mostly young men and women who are successful, seek out
experiences in life, and are always up for an adventure. The brand embodies
adventure, excitement, spontaneity, and pleasure.

Carrera Product stories creates different ways for you to be bold, choose the perfect
eyewear for you and change the way you show yourself to the world forever.

2.) LOGO:-

3.) TAG-LINE:-
"Live Fast, Feel Free".
"Carrera. The Legend Continues"
"Carrera. Driven by Design"
"Carrera. The Power of Style"
 4.) FOUNDER/OWNER:-

 Wilhelm Anger  Safilo Group S.p.A.

 (1956-1986)  (1986-present)
 founder of Carrera  The current owner and CEO of
eyewear company Carrera eyewear.

5.) MARKETING STRATEGY:-

Carrera eyewear company's marketing strategy is based on the following key principles:

 Brand association: Carrera sunglasses are associated with speed, performance, and style. The
company's marketing campaigns and partnerships aim to reinforce this association and
attract consumers who are looking for sunglasses that reflect their active and stylish lifestyle.
 Innovation: Carrera is known for its innovative designs and use of cutting-edge materials.
The company's marketing campaigns highlight these innovations and emphasize the fact that
Carrera sunglasses are more than just a fashion accessory. They are also a symbol of the
wearer's passion for life and their desire to live it to the fullest.
 Celebrity endorsements: Carrera has used celebrity endorsements to promote its brand for
many years. The company has partnered with some of the world's most famous athletes,
actors, and musicians, who help to convey the Carrera brand's message of style, performance,
and excitement.
 Digital marketing: Carrera eyewear company is heavily invested in digital marketing. The
company uses social media, search engine marketing, and other digital channels to reach
its target audience and promote its products.

Carrera eyewear company's marketing strategy has been successful in making the brand one
of the most popular and respected eyewear brands in the world. The company's products are
sold in over 100 countries, and they are worn by celebrities, athletes, and fashion icons
around the globe.
 Here are some specific examples of Carrera's marketing campaigns:

 In 2018, the company launched a campaign called "Live Fast, Feel Free". The campaign
featured a series of short films that told the stories of people who live life to the fullest. The
films were a hit with consumers, and they helped to reinforce Carrera's brand association with
speed, performance, and freedom.

Carrera Live Fast, Feel Free marketing campaign

 In 2020, the company partnered with Ducati, an Italian motorcycle manufacturer. The
partnership resulted in a limited-edition collection of sunglasses that were designed to reflect
the shared passion of Carrera and Ducati for speed and performance. The collection was a
success, and it helped to boost Carrera's brand awareness among motorcycle enthusiasts.

Carrera x Ducati sunglasses

 In 2022, the company launched a social media campaign called "Carrera Eyewear Squad".
The campaign featured a group of influencers who shared their personal style and
experiences with Carrera sunglasses. The campaign was a hit with consumers, and it
helped to promote Carrera's brand as a symbol of style and self-expression.

Carrera Eyewear Squad social media campaign

These are just a few examples of Carrera's marketing strategy. The company is constantly
evolving its approach to marketing, and it is always looking for new ways to reach its target
audience and promote its brand.

6.) MARKETING MIX:-

The marketing mix of Carrera eyewear company is the combination of factors that the
company uses to market its products. These factors include:

 Product: Carrera sunglasses are known for their stylish designs, use of high-quality materials,
and innovative features. The company offers a wide range of sunglasses to meet the needs of
different consumers, including aviators, wayfarers, and wraparounds.
 Price: Carrera sunglasses are priced at a premium, but the company believes that the quality
and design of its products justify the price. The company also offers discounts and
promotions to attract new customers and encourage repeat purchases.
 Place: Carrera sunglasses are sold through a variety of channels, including eyewear
retailers, department stores, and online retailers. The company also has its own website and
retail stores.
 Promotion: Carrera uses a variety of promotional activities to market its products, including
advertising, public relations, and social media marketing. The company also partners with
celebrities and athletes to promote its brand.

Carrera eyewear company's marketing mix is designed to reach its target audience and
promote its products. The company's marketing strategy is based on the principles of brand
association, innovation, celebrity endorsements, and digital marketing. The company is
 constantly evolving its marketing mix to meet the changing needs of its customers and the
competitive landscape.

Here are some of the strengths of Carrera eyewear company's marketing mix:

 Strong brand association: Carrera sunglasses are associated with speed, performance,
and style. This association is reinforced through the company's marketing campaigns and
partnerships.
 Innovative designs: Carrera is known for its innovative designs and use of cutting-edge
materials. This helps to differentiate the company's products from its competitors.
 Celebrity endorsements: Carrera has used celebrity endorsements to promote its brand for
many years. This helps to convey the Carrera brand's message of style, performance, and
excitement.
 Digital marketing: Carrera eyewear company is heavily invested in digital marketing. This
helps the company to reach its target audience and promote its products in a cost-effective
way.

Here are some of the weaknesses of Carrera eyewear company's marketing mix:

 Premium pricing: Carrera sunglasses are priced at a premium. This may deter
some consumers from purchasing the products.
 Limited distribution: Carrera sunglasses are not available in all retail channels. This may
make it difficult for some consumers to find the products.
 Strong competition: Carrera faces strong competition from other eyewear brands, such as
Ray-Ban and Oakley. This makes it difficult for the company to differentiate its products
and gain market share.

Overall, Carrera eyewear company's marketing mix is effective in reaching its target audience
and promoting its products. However, the company faces some challenges, such as premium
pricing and strong competition. The company will need to continue to innovate and invest in
marketing to maintain its market share.

7.) USES OF SEGMENTATION:-

 Demographic segmentation: Carrera eyewear segments its market by demographics, such as
age, gender, income, and location. This allows the brand to target its products and marketing
messages to specific groups of consumers. For example, the brand might target its sunglasses
to young, fashion-conscious consumers, while it might target its prescription eyewear to
older consumers.

 Psychographic segmentation: Carrera eyewear segments its market by psychographics, such

as lifestyle, personality, and values. This allows the brand to target its products and marketing
messages to consumers with similar interests and values. For example, the brand might target
its eyewear to consumers who are active and outdoorsy, while it might target its prescription
eyewear to consumers who are more health-conscious.
 Behavioral segmentation: Carrera eyewear segments its market by behavior, such as purchase
history, usage rate, and loyalty status. This allows the brand to target its products and
 marketing messages to consumers who are more likely to buy its products. For example, the
brand might target its sunglasses to consumers who have recently purchased other Carrera
products, while it might target its prescription eyewear to consumers who have a high
prescription.

 Geographic segmentation: Carrera eyewear segments its market by geography, such as

country, region, and city. This allows the brand to target its products and marketing messages
to consumers in specific locations. For example, the brand might target its sunglasses to
consumers in sunny climates, while it might target its prescription eyewear to consumers in
colder climates.

8.) SWOT ANALYSIS:-

Strengths: Weaknesses:

 Strong brand reputation and  High prices

recognition  Some products may be seen as too
 High-quality products and fashion-forward
craftsmanship  Reliance on a few key markets
 Extensive distribution network  Competition from other luxury eyewear
 Global presence brands
 Strong marketing and advertising
campaigns
 Dedicated and experienced workforce

Opportunities: Threats:

 Growing demand for luxury eyewear  Economic downturn

 Expansion into new markets  Changes in fashion trends
 Development of new products and  Increased competition from counterfeit
technologies products
 Increased focus on sustainability  Political instability in certain markets
 Partnerships with other brands  Environmental regulations

9.) POINT OF DIFFERENCE:-

 Brand association: Carrera sunglasses are associated with speed, performance, and style.
This association is reinforced through the company's marketing campaigns and partnerships.
 Innovative designs: Carrera is known for its innovative designs and use of cutting-edge
materials. This helps to differentiate the company's products from its competitors.
 Celebrity endorsements: Carrera has used celebrity endorsements to promote its brand for
many years. This helps to convey the Carrera brand's message of style, performance, and
excitement.
 Wide range of products: Carrera offers a wide range of sunglasses to meet the needs of
different consumers. This helps the company to appeal to a wider audience.
 High-quality materials: Carrera sunglasses are made from high-quality materials, such as
titanium and carbon fiber. This ensures that the products are durable and long-lasting.
 Excellent customer service: Carrera is committed to providing excellent customer service.
The company has a team of experienced customer service representatives who are available
to answer questions and resolve issues.

10.) BRAND-AMBASEDOR:-

 Ranveer Singh
 Bollywood actor
 Carrera, the lifestyle and sports eyewear
brand is enthusiastic to announce leading
Bollywood actor Ranveer Singh as the
brand ambassador for India.

11.) MISSION & VISION :-

Carrera eyewear company's mission is to create stylish and innovative eyewear that
enhances the lives of people all over the world.

The company's vision is to be the leading eyewear brand in the world, known for its
commitment to quality, innovation, and style.

Reference
https://www.carreraworld.com/

1.) HISTORY:- https://hvoptics.com/blogs/news/carrera-eyewear-success-story-collection

2.) LOGO:- https://encrypted-
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3.) TAGLINE:- https://g.co/bard/share/2a48389bf5f7

4.) FOUNDER/OWNER:- https://g.co/bard/share/de810951b8ea

5.) MARKETING STRATEGY:- https://g.co/bard/share/0bb146daa819

6.) MARKETING MIX:- https://g.co/bard/share/73b67fdf8f1a

7.) USES OF SEGMENTATION:- https://g.co/bard/share/178a4e8f537e

8.) SWOT ANALYSIS:- https://g.co/bard/share/1b51e3b74294

9.) POINT OF DIFFERENCE:- https://g.co/bard/share/c7190592aba3

10.) BRAND AMBASSEDOR:- https://g.co/bard/share/a8d2b53e94fc

11.) MISSION & VISION:- https://g.co/bard/share/789b8efa277d

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 7. PRADA
1.) HISTORY:-
 Prada Eyewear was founded in
1980 by Miuccia Prada, the
granddaughter of Mario Prada.
Miuccia Prada was inspired to
create a line of eyewear after
seeing the lack of quality and
style in the luxury eyewear
market at the time.
 Prada teamed together with the
De Rigo Group in 1999 to
develop the first Prada Eyewear
collection, which was eventually
taken over by the renowned
Italian manufacturer, Luxottica,
out of a desire to grow the brand.
 The Prada sunglasses line remains an iconic accessory among the fashion-conscious elite
today, with the Prada brand immortalized on celluloid and print in “The Devil Wears
Prada” and extensively featured in television series such as “Sex and the City.”
 The Prada sunglasses collection is of the same exceptional quality and craftsmanship that
you would expect from such a prominent brand, with a strong identity and undeniable
elegance.
 Prada manufactures attractive,
high-quality fashion sunglasses as
well as leisure variants.
 Prada fashion sunglasses are
the pinnacle of subtle elegance,
perfect for cosmopolitan, in-vogue
men and women looking for excellent
quality and design.
 The Prada sunglasses collection
evolves with the seasons, but there are a few essential styles that are eternal, and several
that are influenced by the 1950s.
 In line with their apparel designs, Prada has chosen a neutral color palette for its
sunglass collection, which will complement any wardrobe.
 The collection featured a variety of styles, from classic frames to more avant-garde
designs. Prada Eyewear quickly became a favorite among celebrities and fashion
icons, and the brand's popularity has only grown in the years since.
2.) LOGO:-

The Prada Eyewear logo is a simple yet elegant design that consists of the Prada name in a
sans serif font. The letters are stacked vertically, with the "P" in front of the "RADA". The
logo is often accompanied by a small triangle, which is a symbol of the Prada brand.

3.) TAG-LINE:-

 Fashion is instant language.

 See the world in a new light.

 Express your individuality.

 Make a statement.

 Be yourself.

 Live your dream.

4.) FOUNDER/CEO:-

 Mario Prada  Andrea Guerra

 FOUNDER  CEO
 founded Prada in 1913 as a  Former Luxottica CEO
leather goods shop in Guerra to join Prada to
Milan, Italy. The company ease succession
expanded into eyewear in
1980.
5.) MARKETING STRATEGY:-
 Prada Eyewear's marketing strategy is focused on creating a sense of exclusivity and
luxury.
 The brand's advertising campaigns are often mysterious and enigmatic, and they
feature images of beautiful people wearing Prada Eyewear.
 Prada Eyewear also partners with celebrities and fashion icons to help promote the brand.
 The company's marketing strategy has been very successful, and Prada Eyewear is
now one of the most popular luxury eyewear brands in the world.
 The brand's products are sold in high-end department stores and boutiques around the
world.
 In addition to its traditional marketing channels, Prada Eyewear has also been active
in social media.
 The brand has a strong presence on Instagram, where it shares images of its products
and campaigns.
 Prada Eyewear also uses social media to interact with its customers and promote its
brand.
6.) MARKETING MIX:-
PRODUCT PRICE
1) Prada Eyewear offers a wide range of 1) Prada Eyewear is a luxury brand, and its
eyewear products, including sunglasses, products are priced accordingly.
prescription glasses, and contact lenses. 2) The average price of a pair of Prada
2) The products are designed with high- Eyewear sunglasses is around $300, and
quality materials and construction the average price of a pair of prescription
techniques, and they feature innovative glasses is around $500.
and stylish designs. 3) However, the prices can vary depending
3) Prada Eyewear also offers a variety of on the materials, design, and features of
limited-edition collections that are the product..
designed by celebrities and fashion icons.

PLACE PROMOTION

1) Prada Eyewear products are sold in high- 1) Advertising: Prada Eyewear runs
end department stores and boutiques advertising campaigns in magazines,
around the world. The company also has newspapers, and online.
its own online store. 2) Public relations: Prada Eyewear works
with public relations agencies to generate
positive media coverage for the brand.
3) Events: Prada Eyewear hosts events, such
as fashion shows and runway
presentations, to promote its products.
4) Social media: Prada Eyewear has a strong
presence on social media.

The marketing mix of Prada Eyewear is designed to create a sense of exclusivity and luxury
around the brand. The high prices, limited distribution, and exclusive advertising
campaigns all contribute to this image. Prada Eyewear is a status symbol for many people,
and the company's marketing strategy is aimed at reinforcing this image.

7.) USES OF SEGMENTATION:-

 Geographic segmentation: Prada Eyewear segments its market by region, country, or even
city. This allows the company to tailor its products and marketing to the specific needs of
each market. For example, Prada Eyewear might offer different styles of sunglasses in
different countries, depending on the climate and fashion trends.

 Demographics segmentation: Prada Eyewear segments its market by age, gender, income,
education, and other demographic factors. This allows the company to target its products
 and marketing to specific groups of consumers. For example, Prada Eyewear might
focus on marketing its sunglasses to young professionals or affluent consumers.

 Psychographic segmentation: Prada Eyewear segments its market by personality,

lifestyle, and values. This allows the company to target its products and marketing
to consumers who share certain beliefs or interests. For example, Prada Eyewear
might focus on marketing its sunglasses to consumers who are concerned about
fashion or sustainability.

 Behavioral segmentation: Prada Eyewear segments its market by purchase behavior,

such as the types of products they buy, their frequency of purchase, and their loyalty to
the brand. This allows the company to target its products and marketing to consumers
who are most likely to buy its products. For example, Prada Eyewear might focus on
marketing its sunglasses to consumers who have previously purchased Prada products.

8.) SWOT ANALYSIS:-

Strengths: Weaknesses:
 Strong brand reputation and recognition  High prices
 High-quality products and  Some products may be seen as too fashion-
craftsmanship forward
 Extensive distribution network  Reliance on a few key markets
 Global presence  Competition from other luxury eyewear
 Strong marketing and advertising brands
campaigns
 Dedicated and experienced workforce

Opportunities: Threats:
 Growing demand for luxury eyewear  Economic downturn
 Expansion into new markets  Changes in fashion trends
 Development of new products and  Increased competition from counterfeit
technologies products
 Increased focus on sustainability  Political instability in certain markets
 Partnerships with other brands  Environmental regulations

9.) POINT OF DIFFERENCE:-

Prada Eyewear is unique from its competitors in a few key ways:

 High-quality craftsmanship: Prada Eyewear is known for its high-quality

craftsmanship. The company uses only the finest materials and construction
techniques in the production of its eyewear. This ensures that Prada Eyewear
products are durable and will last for many years.
  Innovative designs: Prada Eyewear is constantly pushing the boundaries of design.
The company's eyewear collections feature a variety of innovative and stylish designs
that are sure to turn heads.

 Timeless style: Prada Eyewear designs are timeless. They are not trend-driven, so
you can be sure that your Prada Eyewear will still look stylish years from now.

 Exclusivity: Prada Eyewear is a luxury brand, and its products are priced
accordingly. This exclusivity adds to the appeal of Prada Eyewear and makes it a
status symbol for many people.

 Sustainability: Prada Eyewear is committed to sustainability. The company uses

recycled materials in the production of its eyewear, and it is working to reduce
its environmental impact.

These factors make Prada Eyewear a unique and desirable brand of eyewear. If you are
looking for a pair of high-quality, stylish, and sustainable eyewear, Prada Eyewear is a great
option.

Here are some of the specific features that make Prada Eyewear unique from its competitors:

 The use of high-quality materials, such as titanium, acetate, and crystal.

 The use of innovative manufacturing techniques, such as 3D printing.

 The use of intricate detailing, such as engraving and etching.

 The use of bold colors and patterns.

 The collaboration with celebrities and fashion icons to design limited-edition

collections.

Prada Eyewear is a confident brand that is not afraid to take risks. The company's eyewear
designs are often experimental and avant-garde, but they always remain stylish and
sophisticated. Prada Eyewear is a brand for those who want to make a statement with their
eyewear.

10.) BRAND-AMBASSADOR:-
 The main brand ambassador of Prada Eyewear is the South Korean boy band ENHYPEN.
 They were announced as the new global brand ambassadors in February 2023.
 ENHYPEN is a seven-member boy band formed by BELIFT LAB in 2020 through the
survival show I-LAND.
 The group consists of Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki.
 They have quickly become one of the most popular K-pop groups in the world, with
their debut album Border: Day One selling over 1.5 million copies.
 Prada Eyewear chose ENHYPEN as their main brand ambassadors because they are a
global group with a strong following among young people.
 The group is also known for their fashion sense, which is a good fit for the brand.

11.) MISSION & VISION:-

Here are some specific goals that Prada Eyewear may pursue in the future:

 Expand its global reach and increase its market share.

 Develop new and innovative eyewear designs that are in line with the latest
fashion trends.

 Collaborate with more celebrities and fashion icons to design limited-

edition collections.

 Use recycled materials in the production of its eyewear and reduce its
environmental impact.

 Improve its customer service and make it easier for customers to purchase its
products.

Prada Eyewear is a well-established brand with a strong reputation for quality and style. The
company is well-positioned to achieve its future vision and mission, and it is likely to
remain a leader in the luxury eyewear market for many years to come.
Reference
https://www.prada.com/ww/en.html

1.) HISTORY:- https://mengotticouture.com/the-history-of-prada-eyewear/

2.) LOGO:- https://g.co/bard/share/1ff92a027a5e

3.) TAGLINE:- https://g.co/bard/share/578d2766e20a

4.) FOUNDER/CEO

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b. CEO:- https://wwd.com/wp-content/uploads/2018/12/guerra-andrea.jpg?w=683

5.) MARKETING STRATEGY:- https://g.co/bard/share/1ff92a027a5e

6.) MARKETING MIX:- https://g.co/bard/share/c14162962e1a

7.) USES OF SEGMENTATION:- https://g.co/bard/share/5aa013c31086

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9.) POINT OF DIFFERENCE:- https://g.co/bard/share/63821009d004

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 8. GKB OPTICALS
1.) HISTORY:-
 GKB “Gopal Krishna Brothers” Opticals.

 GKB Opticals is an Indian eyewear company that

was founded in 1959 by four brothers, Brijendra
Kumar Gupta, Mahendra Kumar Gupta, Suresh
Kumar Gupta, and Om Prakash Gupta.

 The company started out as a small lens

manufacturing unit in Agra, India.

 In 1968, they opened their first retail store in

Gariahat, Kolkata.

 Over the years, GKB Opticals has grown to become

one of the leading eyewear retailers in India.

 They have over 70 stores across the country and

offer a wide range of eyewear products, including
glasses, sunglasses, and contact lenses.

 They also have their own in-house lens

manufacturing unit, which allows them to
provide high-quality lenses at competitive prices.

 GKB Opticals is committed to providing its customers

with the best possible eyewear experience.

 They offer free eye exams and consultations, and

they have a team of experienced opticians who can
help you choose the right eyewear for your needs.

 They also offer a variety of payment options and

a satisfaction guarantee.

In 2013 and 2014, GKB Opticals was awarded the

"Most Admired Retailer's Award" by Retailers
Association of India (RAI). In 2015, they were awarded
the title of "India's Most Trusted Brand" by Trust
Research Advisory.

GKB Opticals is a company that is committed to

providing its customers with the best possible eyewear
 experience. They offer a wide range of products,
competitive prices, and excellent customer service.

Here are some of the key milestones in the history of

GKB Opticals:

 1959: The company is founded in Agra, India.

 1968: The first retail store is opened in

Gariahat, Kolkata.

 1986: The company launches its own in-house lens

manufacturing unit.

 2004: The company opens its 50th store.

 2005: The company launches its online store.

 2013: The company is awarded the "Most Admired

Retailer's Award" by RAI.

 2014: The company is awarded the "Most

Admired Retailer's Award" by RAI.

 2015: The company is awarded the title of "India's Most

Trusted Brand" by Trust Research Advisory.

GKB Opticals is a company with a long and successful

history. They are committed to providing their
customers with the best possible eyewear experience,
and they have a track record of innovation and growth.

2.) LOGO:-

The logo of GKB Opticals has evolved over the years, but it has always retained its basic
elements: the company name and a pair of glasses. The glasses represent the company's
expertise in eyewear, and the blue color represents trust and reliability. The current logo is a
simple and modern design that reflects the company's commitment to providing high-quality
eyewear to its customers.
 3.) FOUNDER/CEO:-

GKB Opticals is an Indian eyewear company that was founded in 1959 by four brothers,
Brijendra Kumar Gupta, Mahendra Kumar Gupta, Suresh Kumar Gupta, and Om Prakash
Gupta.

 Brijendra
Kumar Gupta
 One of the Founder

 Vivek Gupta
 CEO

4.) MARKETING STRATEGY:-

GKB Opticals' marketing strategy is effective in reaching its target market and driving sales.
The company is well-positioned to continue to grow in the future by focusing on its strengths
and improving its weaknesses.

Here are some of the specific marketing strategies that GKB Opticals uses:

 Advertising: GKB Opticals advertises in print and online media, including newspapers,
magazines, websites, and social media. They also use billboards and television commercials
to reach a wider audience.
 Public relations: GKB Opticals generates positive publicity for the company by issuing press
releases, hosting events, and sponsoring charitable causes. This helps to build trust and
credibility with potential customers.
 Social media marketing: GKB Opticals has a strong social media presence on Facebook,
Twitter, and Instagram. They use these platforms to connect with customers, promote their
products, and answer questions.
 Loyalty program: GKB Opticals offers a loyalty program for its customers. This program
rewards customers for their purchases with discounts, free gifts, and other benefits. This
helps to encourage repeat business and build customer loyalty.

GKB Opticals' marketing strategy is constantly evolving to meet the needs of its
customers and the changing market landscape. The company is committed to using
innovative marketing strategies to reach its target market and drive sales.

5.) MARKETING MIX:-

 Product: GKB Opticals offers a wide variety of eyewear products, including glasses,
sunglasses, and contact lenses. They also offer a variety of lens options, including
single vision, bifocal, and progressive lenses.

 Price: GKB Opticals offers a variety of price points to meet the needs of
different customers. They also offer discounts and promotions on a regular basis.

 Place: GKB Opticals has over 70 stores across India. They also have an online store.

 Promotion: GKB Opticals uses a variety of promotional methods, including

advertising, public relations, and social media marketing. They also offer a loyalty
program for their customers.

6.) USES OF SEGMENTATION:-

 Demographic segmentation: GKB Opticals eyewear segments its market by
demographics, such as age, gender, income, and location. This allows the brand to
target its products and marketing messages to specific groups of consumers. For
example, the brand might target its sunglasses to young, fashion-conscious
consumers, while it might target its prescription eyewear to older consumers.

 Psychographic segmentation: GKB Opticals eyewear segments its market by

psychographics, such as lifestyle, personality, and values. This allows the brand to
target its products and marketing messages to consumers with similar interests and
values. For example, the brand might target its eyewear to consumers who are
active and outdoorsy, while it might target its prescription eyewear to consumers
who are more health-conscious.
  Behavioral segmentation: GKB Opticals eyewear segments its market by behavior,
such as purchase history, usage rate, and loyalty status. This allows the brand to
target its products and marketing messages to consumers who are more likely to buy
its products. For example, the brand might target its sunglasses to consumers who
have recently purchased other GKB Opticals products, while it might target its
prescription eyewear to consumers who have a high prescription.

 Geographic segmentation: GKB Opticals eyewear segments its market by geography,

such as country, region, and city. This allows the brand to target its products and
marketing messages to consumers in specific locations. For example, the brand might
target its sunglasses to consumers in sunny climates, while it might target its
prescription eyewear to consumers in colder climates.

7.) SWOT ANALYSIS:-

Strengths Weaknesses
 Affordable prices: GKB Opticals eyewear  New brand: IT is relatively new brand, so it
makes a good option for consumers who doesn’t have the same level of brand
are looking for stylish eyewear without recognition as of its competitors.
breaking the bank.
 Limited offline presence: The brand only
 Wide range of styles: GKB Opticals offers has a few stores, so its sales are online.
a wide range of styles, including
 Competition: This can make it difficult for
sunglasses, prescription eyewear.
GKB Opticals to stand out from the
 Online presence: The brand sells its competition.
products through its own website and
 Quality control: There have been some
through a variety of online retailers.
reports of quality control issues with GKB
 Good customer service:The brand is known Opticals eyewear. This could damage the
for being responsive to customer inquiries brand's reputation and reduce sales.
and for providing excellent support.
Opportunities Threats
 Growing demand for eyewear: The demand  Changing consumer trends:GKB Opticals
for eyewear is growing, due to factors such needs to be able to adapt its marketing
as the population. strategies to keep up with these trends.
 Expansion into new markets:They has the  Economic downturn: A recession or
opportunity to expand into new markets, economic downturn could lead to a decline
such as Asia and Latin America. in demand for eyewear.
 Development of new products:such as  New technologies: New technologies, such
sunglasses with built-in technology or as augmented reality and virtual reality,
prescription eyewear with anti-glare lenses. could disrupt the eyewear industry.
 Partnerships with other brands:They can  Competition from online retailers: Online
partner with other, such celebrities, to retailers are increasingly offering eyewear at
create limited-edition collections. competitive prices.
 8.) POINT OF DIFFERENCE:-
GKB Opticals eyewear company has a number of points of difference that set it apart from its
competitors. These include:

 Wide range of products: GKB Opticals offers a wide range of eyewear products, including
glasses, sunglasses, and contact lenses. They also offer a variety of lens options, including
single vision, bifocal, and progressive lenses. This allows them to meet the needs of a
wide range of customers.

 Competitive prices: GKB Opticals offers competitive prices on its products. They also offer
discounts and promotions on a regular basis. This makes their products more affordable
and accessible to a wider range of people.

 Excellent customer service: GKB Opticals provides excellent customer service. They have
a team of experienced opticians who can help customers choose the right eyewear for their
needs. They also offer a satisfaction guarantee on all of their products.

 Commitment to social responsibility: GKB Opticals is committed to social responsibility.

They support a number of eye care initiatives in India to help improve the vision of people in
need.

 Innovative and trendsetting designs: GKB Opticals is constantly innovating and

developing new products to meet the needs of its customers. They also offer a variety of
trendsetting designs to help customers look their best.

These are just some of the points of difference that GKB Opticals eyewear company has.
The company is committed to providing its customers with the best possible eyewear
experience, and these points of difference help them to achieve this goal.

Here are some other points of difference that GKB Opticals has over its competitors:

 They have a strong brand reputation.

 They have a wide network of stores across India.

 They offer a variety of payment options.

 They have a 24/7 customer support line.

 They offer a satisfaction guarantee on all of their products.

Overall, GKB Opticals eyewear company is a well-established company with a strong

reputation for providing high-quality eyewear at affordable prices. They have a number of
points of difference that set them apart from their competitors, and they are committed
to providing their customers with the best possible eyewear experience.

9.) MISSION & VISION:-

Vision: To be the most preferred eyewear brand in India.

Mission: To provide high-quality eyewear at affordable prices, and to ensure that every
individual can see clearly and live better.

Reference
https://www.gkboptical.com/
1.) HISTORY:- https://g.co/bard/share/3f81092c89d8

2.) LOGO:-
https://www.gkboptical.com/pub/static/frontend/Gkb/Gkboptical/en_US/images/logo.png

3.) FOUNDER/CEO:- https://g.co/bard/share/c63125104454

4.) MARKETING STRATEGY:- https://g.co/bard/share/0ccb99bfa2eb

5.) MARKETING MIX:- https://g.co/bard/share/12985c3140d0

6.) USES OF SEGMENTATION:- https://g.co/bard/share/4f63934b5224

7.) SWOT ANALYSIS:- https://g.co/bard/share/70fd854ef901

8.) POINT OF DIFFERENCE:- https://g.co/bard/share/d54d941fa04d

9.) MISSION & VISION:- https://g.co/bard/share/313c728f6045

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 9. Calvin Klein
1.) HISTORY:-
 1992: Calvin Klein and Marchon Eyewear, Inc., a leading eyewear manufacturer, enter into
a licensing agreement to produce and distribute Calvin Klein eyewear.
 1993: The first Calvin Klein eyewear collection is launched, featuring a variety of styles for
men and women.
 1995: Calvin Klein eyewear becomes a top-selling brand in the United States.
 2000: Calvin Klein eyewear is launched in Europe and Asia.
 2005: Calvin Klein eyewear introduces its first line of sunglasses.
 2010: Calvin Klein eyewear launches its first line of prescription eyewear.
 2020: Calvin Klein eyewear celebrates its 30th anniversary.

Calvin Klein eyewear is known for its minimalist and modern designs. The brand's eyewear
is made from high-quality materials, including acetate, metal, and carbon fiber. Calvin Klein
eyewear is popular among celebrities and fashion
icons.

Some of the famous people who have been seen

wearing Calvin Klein eyewear include Kate
Moss, David Beckham, and Rihanna. The brand is
also a favorite among actors and actresses,
appearing in films and television shows such as
"Bridgerton" and "The Crown."

Calvin Klein eyewear is a symbol of modern

style and sophistication. The brand's products are
handcrafted with the highest quality materials and
craftsmanship. Calvin Klein eyewear is a popular
choice for people who want to make a statement
with their eyewear.

Marchon Eyewear, Inc., is the manufacturer of Calvin Klein eyewear. Marchon is one of
the world's largest manufacturers and distributors of eyewear. The company is
headquartered in New York City and has operations in over 100 countries.

Calvin Klein eyewear is available in select optical retailers, department, and specialty stores
and online at www.calvinklein.com.
2.) LOGO:-

1968 – 1975: The Brand’s 1975 – 1992: An Update To

First Logo The Logo
The first logo ever created for Calvin Klein Seven years later and the logo received its
was in 1968 and was what set the base for the first update, making changes to the logotype.
brand itself. This logo started the brand off in The font became a little bolder but remained
a positive way, with elegant and thin letters as stylish as it had been in the first version.
that stood out against a white background. The This second version made the letters a little
logo was everything that the brand needed, thicker than they had been before and a little
both elegant and having personality. By bolder. Although still elegant, the letters now
choosing an elegant font and opting to use the made more of a statement and seemed
black letters the brand made sure they were off stronger. The letters appeared practical and
to a strong start with their logo. were professional in their own way.

1992 – 2017: Another Change 2017 – 2020: Bold Letters

The previous logo update stayed with the 2017 came and the brand thought it was time
company for even longer than the first before for another update to be made to the logo,

it was time for another change. This time the this time using bolder letters than they had in

letters were still in bold but they were a little any of their previous designs. Now the letters

thinner, yet still not as thin as the first version were capitalized and they used a font from

was. The style may have changed, but the font one of their previous logos. These letters
remained consistent with how it had appeared were fairly close to each other in comparison
before. Another change made to the logo was to how they appeared in the logos before.
This logo stayed consistent with the previous
that now the ‘i’s in the logo were dotted
instead of the rectangles that had been used in designs and the changes were subtle enough
that, although making a difference in the
the previous design. The letters were
pronounced and the design overall was overall appearance, didn’t steer away from
aesthetically appealing and creative. the main concept of the wordmark and black
 letters.

2020 – Present: The Logo Today 2020

The most recent logo and the one that you’re probably the most familiar with is today’s logo.
This logo is the one that the brand uses to this day and the one that’s currently displayed on
the marketing material for the brand. This logo didn’t differ too much from the previous
logos and was very similar to the logo that had been used directly before it. The same font
was used for the logo, the only main change being that the letters are both upper and
lowercase. This logo is clean, simple, and stays consistent with the same logo that the brand
has had since the beginning when they were first founded.

3.) TAG-LINE:-
 "Modern style and sophistication." This phrase reflects the brand's commitment to creating
eyewear that is both stylish and timeless.
 "Minimalist and iconic." This phrase describes the brand's signature design aesthetic, which
is characterized by clean lines and simple shapes.
 "A perfect blend of fashion and function." This phrase emphasizes the brand's commitment to
creating eyewear that is both stylish and functional.
 "The ultimate expression of your personality." This phrase suggests that Calvin Klein
eyewear can be used to express one's personal style and individuality.

4.) FOUNDER/CEO:-

FOUNDER

Barry K. Schwartz

CEO

Eva Serrano
5.) MARKETING STRETAGY:-
 Product positioning: Calvin Klein eyewear positions its products as stylish and
sophisticated eyewear that is perfect for fashion-forward individuals. The brand's
products are made from high-quality materials and are designed to be both stylish
and functional.

 Target audience: Calvin Klein eyewear targets a high-end audience of fashion-forward

individuals who are looking for stylish and sophisticated eyewear. The brand's
marketing campaigns are often seen in fashion magazines and lifestyle magazines, as
well as during popular television programs.

 Branding: Calvin Klein eyewear has a strong brand identity that is characterized by its
minimalist and modern design aesthetic. The brand's logo is simple and elegant, and it is
used consistently across all marketing materials.

 Celebrity endorsements:
Calvin Klein eyewear has
partnered with celebrities,
such as Kate Moss and
David Beckham, to endorse
its products. These
endorsements help to create
a sense of exclusivity and
desirability around the
brand.

 Social media
marketing: Calvin Klein
eyewear has a strong
presence on social
media platforms, such as
Instagram, Facebook, and Twitter. The brand uses social media to share photos
and videos of its eyewear products, as well as to connect with potential customers.

 Limited-edition collections: Calvin Klein eyewear partners with fashion designers and
other brands to create limited-edition collections. These collections are designed to
appeal to a fashion-forward audience and help to keep the brand fresh and exciting..

6.) MARKETING MIX:-

Product: Calvin Klein eyewear offers a wide range of eyewear products, including
sunglasses, prescription eyewear, and optical frames. The brand's eyewear is made from high-
quality materials and is designed to be both stylish and functional.
Price: Calvin Klein eyewear is a premium brand, and its eyewear products are
priced accordingly. However, the brand also offers a variety
of discounts and promotions to make its
products more affordable.

Place: Calvin Klein eyewear is available in a variety

of retail stores, including department stores, specialty
eyewear stores, and online retailers. The brand also
has its own retail stores in some major cities.

Promotion: Calvin Klein eyewear uses a variety of

promotional strategies to market its products, including print advertising, television
advertising, social media marketing, and celebrity endorsements. The brand also
partners with fashion designers and other brands to create limited-edition collections.

7.) USES OF SEGMENTATION:-

 Demographic segmentation: Calvin Klein eyewear segments its market by demographics,
such as age, gender, income, and location. This allows the brand to target its products and
marketing messages to specific groups of consumers. For example, the brand might
target its sunglasses to young, fashion-conscious consumers, while it might target its
prescription eyewear to older consumers.

 Psychographic segmentation: Calvin Klein eyewear segments its market by

psychographics, such as lifestyle, personality, and values. This allows the brand to target
its products and marketing messages to consumers with similar interests and values. For
example, the brand might target its eyewear to consumers who are active and outdoorsy,
while it might target its prescription eyewear to consumers who are more health-
conscious.

 Behavioral segmentation: Calvin Klein eyewear segments its market by behavior, such as
purchase history, usage rate, and loyalty status. This allows the brand to target its
products and marketing messages to consumers who are more likely to buy its products.
For example, the brand might target its sunglasses to consumers who have recently
purchased other Calvin Klein products, while it might target its prescription eyewear to
consumers who have a high prescription.

 Geographic segmentation: Calvin Klein eyewear segments its market by geography, such
as country, region, and city. This allows the brand to target its products and marketing
messages to consumers in specific locations. For example, the brand might target its
sunglasses to consumers in sunny climates, while it might target its prescription eyewear
to consumers in colder climates.
 8.) SWOT ANALYSIS:-
Strengths: Weaknesses:

 Strong brand reputation and  High prices

recognition  Some products may be seen as too
 High-quality products and fashion-forward
craftsmanship  Reliance on a few key markets
 Extensive distribution network  Competition from other luxury eyewear
 Global presence brands
 Strong marketing and advertising
campaigns
 Dedicated and experienced workforce

Opportunities: Threats:

 Growing demand for luxury eyewear  Economic downturn

 Expansion into new markets  Changes in fashion trends
 Development of new products and  Increased competition from counterfeit
technologies products
 Increased focus on sustainability  Political instability in certain markets
 Partnerships with other brands  Environmental regulations

9.) POINT OF DIFFERENCE:-

 Brand image: Calvin Klein is a well-known and respected brand with a strong reputation for
quality and style. This gives the brand a point of difference over other eyewear brands that
are not as well-known.

 Design: Calvin Klein eyewear is designed with a minimalist and modern aesthetic. This
makes the brand's eyewear stand out from the crowd and appeals to a fashion-forward
audience.
 Quality: Calvin Klein eyewear is made from high-quality materials, such as acetate
and metal. This ensures that the brand's eyewear is durable and long-lasting.

 Functionality: Calvin Klein eyewear is designed to be both stylish and functional. The brand's
eyewear is available in a variety of styles, including sunglasses, prescription eyewear, and
optical frames.

 Brand awareness: Calvin Klein is a well-known brand with a strong presence in the fashion
industry. This gives the brand a point of difference over other eyewear brands that are not
as well-known.
 Price: Calvin Klein eyewear is a premium brand, and its products are priced accordingly.
However, the brand also offers a variety of discounts and promotions to make its
products more affordable.

 Distribution: Calvin Klein eyewear is available in a variety of retail stores, including

department stores, specialty eyewear stores, and online retailers. This gives the brand a wider
reach than some of its competitors.

 Partnerships: Calvin Klein eyewear partners with fashion designers and other brands to create
limited-edition collections. These collections are designed to appeal to a fashion-forward
audience and help to keep the brand fresh and exciting.

 Social media: Calvin Klein eyewear has a strong presence on social media platforms, such as
Instagram, Facebook, and Twitter. The brand uses social media to share photos and videos
of its eyewear products, as well as to connect with potential customers.

10.) BRAND AMBASSADOR:-

 Disha Patani
 Indian actress
 Appointed as the brand
ambassador . . in 2022

11.) MISSION & VISION:-

Mission: Calvin Klein eyewear's mission is to create stylish and sophisticated eyewear that
reflects the brand's modern and minimalist aesthetic. The brand aims to offer a range of
eyewear that is both functional and fashionable, and that appeals to a wide range of
consumers.

Vision: Calvin Klein eyewear's vision is to be a leading global eyewear brand that is
known for its innovative designs and its commitment to quality and craftsmanship. The
brand aims to be a trendsetter in the eyewear industry, and to offer products that are both
stylish and timeless.
Reference
1.) HISTORY:- https://g.co/bard/share/67a4185ed364

2.) LOGO:- https://www.hatchwise.com/resources/the-history-of-the-calvin-klein-logo

3.) TAGLINE:- https://g.co/bard/share/a648f473575f

4.) FOUNDER/CEO:- https://g.co/bard/share/a3fcce7f954b

5.) MARKETING STRATEGY:- https://g.co/bard/share/cd09d7c45b37

6.) MARKETING MIX:- https://g.co/bard/share/3b23fa8072e0

7.) USES OF SEGMENTATION:- https://g.co/bard/share/2c22f9dcbb24

8.) SWOT ANALYSIS:- https://g.co/bard/share/2f12368cb907

9.) POINT OF DIFFERENCE:- https://g.co/bard/share/11db7b52d1d7

10.) BRAND AMBASSEDOR:-

https://www.mid-day.com/entertainment/bollywood-news/article/disha-patani-flaunts-her-
washboard-abs-in-latest-ad-film-for-calvin-klein-23302130#:~:text=Calvin%20Klein
%20appointed%20Disha%20as,from%20photoshoots%2 0on%20her%20Instagram.

11.)MISSION & VISION:- https://g.co/bard/share/702adf3ae221

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 10. EYEMYEYE

1.) HISTORY:-
 EyeMyEye is an online eyewear brand that was founded in 2021 by Ganesh
Iyer, Vinay Kumar, Nikhlesh Madan, and Deepak Arora.
 The company is headquartered in Gurugram, India.

 EyeMyEye offers a wide range

of eyewear products, including
eyeglasses, sunglasses, contact lenses,
and reading glasses.

 The company also offers a variety

of services, such as eye exams, prescription
consultations, and home delivery.

 The EyeMyEye logo is a stylized

eye with the word "EyeMyEye" written in a
curved font. The logo is meant to represent the company's commitment to providing
customers with clear vision and a stylish look.

Here are some of the key milestones in the company's history:

 2021: EyeMyEye is founded by

Ganesh Iyer, Vinay Kumar,
Nikhlesh Madan, and Deepak Arora.
 2022: EyeMyEye raises $1 million in
seed funding from investors such as
Accel Partners and Sequoia Capital
India.
 2022: EyeMyEye expands its product
range to include contact lenses and
reading glasses.
 2023: EyeMyEye launches its own in-
house eyewear brand, Vistazo.
 2023: EyeMyEye expands its operations
to other countries, including the United
States, the United Kingdom, and the
Middle East.

EyeMyEye is one of the fastest-growing eyewear brands in India. The company is committed to
providing customers with high-quality eyewear products and services at affordable prices.
2.) LOGO:-

2021-2022 : The first logo of

EyeMyEye was a simple, black and
white logo with the word
"EyeMyEye" written in a sans serif
font. The eye in the logo was a
stylized version of the letter "E".

 2023: The current logo of

EyeMyEye is a more minimalist
design that retains the essential
elements of the previous logos. The
eye in the logo is now black and
white, and the word "EyeMyEye" is
written in a simple sans serif font.

3.) TAG-LINE:-

"See the world in style."

4.) FOUNDER/CEO/CMO:-
CEO & FOUNDER:-

 Ganesh Iyer
 The founder and CEO of EyeMyEye
 10 years of experience in the e-
commerce industry

CO-FOUNDER:-

Vinay Kumar Nikhl esh Madan Deepak Arora

Head of Human Resource Head of Supply and Logistics Head of Engineering

MARKETING OFFICER:-

 Sohail Khan
 marketing officer of EyeMyEye
 5 years of experience in the marketing
industry
 responsible for developing and executing the
company's marketing campaigns.
5.) MARKETING STRETAGY:-
 Building a strong online presence: EyeMyEye has a well-designed website and
mobile app that makes it easy for customers to shop for eyewear. The company also
uses social media platforms such as Instagram and Facebook to reach a wider
audience.
 Offering competitive prices: EyeMyEye offers
its products at competitive prices, making it an
affordable option for customers. The company also
offers discounts and promotions on a regular basis.
 Promoting its brand: EyeMyEye uses a variety
of marketing channels to promote its brand, including
advertising, public relations, and influencer
marketing. The company also sponsors events and
donates to charities to raise awareness of its brand.
 Delivering excellent customer
service: EyeMyEye has a team of dedicated customer
service representatives who are available to answer
questions and help customers with their orders. The company also offers a 30-day
money-back guarantee on all purchases.

These are just some of the key elements of EyeMyEye's marketing strategy. The company is
constantly innovating and finding new ways to reach its target audience. As a result,
EyeMyEye is well-positioned to continue its growth and success in the years to come.
Here are some specific marketing tactics that EyeMyEye could use to improve its marketing
strategy:

 Run more targeted advertising campaigns: EyeMyEye could use data analytics to
target its advertising campaigns to specific demographics and interests. This would
help the company reach more potential customers who are likely to be interested in
its products.
 Create more engaging content: EyeMyEye could create more engaging content for its
social media channels, such as videos, infographics, and blog posts. This would help the
company to attract more attention and build relationships with its target audience.
 Partner with influencers: EyeMyEye could partner with influencers to promote its
products to their followers. This would be a great way to reach a wider audience and
build trust with potential customers.
 Attend industry events: EyeMyEye could attend industry events to network with
other businesses and learn about new marketing trends. This would help the company
to stay ahead of the competition and improve its marketing strategy.

By implementing these marketing tactics, EyeMyEye could improve its brand

awareness, reach more potential customers, and increase sales.
 6.) MARKETING MIX:-
 Product: EyeMyEye offers a wide range of eyewear products, including eyeglasses,
sunglasses, contact lenses, and reading glasses. The company also offers a variety of
services, such as eye exams, prescription consultations, and home delivery.
 Price: EyeMyEye offers its products at affordable prices. The company believes
that everyone should have access to quality eyewear, regardless of their budget.
 Place: EyeMyEye sells its products online and through its mobile app. The company also has
a few physical stores in India.
 Promotion: EyeMyEye uses a variety of marketing channels to promote its products,
including advertising, public relations, and influencer marketing. The company also
sponsors events and donates to charities to raise awareness of its brand.

7.) USES OF SEGMENTATION:-

 Demographic segmentation: EYEMYEYE eyewear segments its market by
demographics, such as age, gender, income, and location. This allows the brand to
target its products and marketing messages to specific groups of consumers. For
example, the brand might target its sunglasses to young, fashion-conscious
consumers, while it might target its prescription eyewear to older consumers.

 Psychographic segmentation: EYEMYEYE eyewear segments its market by

psychographics, such as lifestyle, personality, and values. This allows the brand to
target its products and marketing messages to consumers with similar interests and
values. For example, the brand might target its eyewear to consumers who are
active and outdoorsy, while it might target its prescription eyewear to consumers
who are more health-conscious.

 Behavioral segmentation: EYEMYEYE eyewear segments its market by behavior,

such as purchase history, usage rate, and loyalty status. This allows the brand to
target its products and marketing messages to consumers who are more likely to buy
its products. For example, the brand might target its sunglasses to consumers who
have recently purchased other EYEMYEYE products, while it might target its
prescription eyewear to consumers who have a high prescription.

 Geographic segmentation: EYEMYEYE eyewear segments its market by geography,

such as country, region, and city. This allows the brand to target its products and
marketing messages to consumers in specific locations. For example, the brand might
target its sunglasses to consumers in sunny climates, while it might target its
prescription eyewear to consumers in colder climates.
8.) SWOT ANALYSIS:-
Strengths Weaknesses
 Strong brand image: EYEMYEYE is a  New brand:They does not have the same
relatively new brand, but it has quickly level of brand recognition as some of its
gained a strong brand image. competitors.
 Wide range of products: EYEMYEYE  Limited offline presence:The brand only
offers a wide range of eyewear, including has a few retail stores, so most of its sales
sunglasses, prescription eyewear. are made online.
 Online presence: The brand sells its  Competition: The eyewear industry is a
products through its own website and competitive industry.
through a variety of online retailers.
 Quality control: There have been some
 Affordable prices:This makes it a good reports of quality control issues with
option for consumers who are looking for EYEMYEYE eyewear. This could
stylish eyewear. damage the brand's reputation and reduce
sales.
 Good customer service:The brand is
known for being responsive to customer
inquiries and for providing support.
Opportunities Threats

 Growing demand for eyewear: The  Changing consumer trends:EYEMYEYE

demand for eyewear is growing, due to needs to be able to adapt its products and
factors such as the aging population. marketing strategies to keep up with these
trends.
 Expansion into new
markets: EYEMYEYE has the  Economic downturn: A recession or
opportunity to expand into new markets, economic downturn could lead to a
such as Asia and Latin America. This decline in demand for eyewear.
would allow the brand to reach a wider
 New technologies: New technologies,
range of consumers and to increase sales.
such as augmented reality and virtual
 Development of new reality, could disrupt the eyewear
products: EYEMYEYE can develop new industry. EYEMYEYE needs to be
products, such as sunglasses with built-in prepared for these changes and to develop
technology or prescription eyewear with products that take advantage of new
anti-glare lenses. This would allow the technologies.
brand to stay ahead of the competition
 Competition from online retailers: Online
and to meet the needs of its target market.
retailers are increasingly offering eyewear
 Partnerships with other at competitive prices.
brands: EYEMYEYE can partner with
other brands, such as fashion designers or
celebrities, to create limited-edition
collections.
 9.) POINT OF DIFFERENCE:-
EyeMyEye is an online eyewear brand that is different from other eyewear brands in a
few key ways:

 Wide range of products: EyeMyEye offers a wide range of eyewear products, including
eyeglasses, sunglasses, contact lenses, and reading glasses. The company also offers a
variety of services, such as eye exams, prescription consultations, and home delivery.
 Affordable prices: EyeMyEye offers its products at affordable prices. The company believes
that everyone should have access to quality eyewear, regardless of their budget.
 Convenient shopping experience: EyeMyEye offers a convenient shopping experience.
Customers can shop online or through the company's mobile app. The company also
offers free shipping on all orders.
 Excellent customer service: EyeMyEye has a team of dedicated customer service
representatives who are available to answer questions and help customers with their
orders. The company also offers a 30-day money-back guarantee on all purchases.
 Innovative technology: EyeMyEye uses innovative technology to provide a better shopping
experience for customers. The company uses artificial intelligence (AI) and machine
learning to personalize recommendations, improve customer service, and detect fraud.
 Strong brand identity: EyeMyEye has a strong brand identity that is built on the pillars of
fashion, functionality, and affordability. The company's branding is reflected in its
products, marketing campaigns, and customer service.

These are just some of the ways that EyeMyEye is different from other eyewear brands. The
company is committed to providing customers with a stylish, affordable, and convenient
way to buy eyewear.

Here are some of the specific points of difference that make EyeMyEye unique:

 Wide range of in-house brands: EyeMyEye has its own in-house brands, such as Vistazo and
NerdLane. This allows the company to offer a wider variety of styles and designs at more
affordable prices.
 Free home try-on: EyeMyEye offers a free home try-on service for all of its products. This
allows customers to try on the eyewear before they buy it, so they can be sure that they are
getting the right fit and style.
 Fast and reliable shipping: EyeMyEye offers fast and reliable shipping for all of its
products. Customers can expect to receive their order within 2-3 business days.
 Money-back guarantee: EyeMyEye offers a 30-day money-back guarantee on all of its
products. This gives customers peace of mind knowing that they can return their purchase
if they are not satisfied.
10.) MISSION & VISION:-
The mission of EyeMyEye eyewear company is to "provide customers with stylish
and affordable eyewear that helps them see the world in a new way."

The company's vision is to be "the leading online eyewear brand in India."

To achieve its mission, EyeMyEye offers a wide range of eyewear products, including
eyeglasses, sunglasses, contact lenses, and reading glasses. The company also offers a
variety of services, such as eye exams, prescription consultations, and home delivery.
EyeMyEye's products are stylish and affordable, and the company strives to provide
customers with a great shopping experience.

To achieve its vision, EyeMyEye is committed to continuous innovation and improvement.

The company is constantly developing new products and services to meet the needs of its
customers. EyeMyEye is also expanding its reach into new markets, such as the United States
and the United Kingdom

Reference
https://www.eyemyeye.com/

1.) HISTORY:- https://g.co/bard/share/794a26efaa82

2.) LOGO:- https://g.co/bard/share/0ef36432c986

3.) TAGLINE:- ---

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7.) USES OF SEGMENTATION:- https://g.co/bard/share/796a855153df

8.) SWOT ANALYSIS:- https://g.co/bard/share/cf1b50c5faab

9.) POINT OF DIFFERENCE:- https://g.co/bard/share/f08e67d903cc

10.) MISSION & VISION:- https://g.co/bard/share/9206882c4793

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