Diary

Features: “Dear diary”, chronological entries, personal reflections, informal language, 1st
person writing.
Tone: Reflective, introspective, candid.
Register: Semi-formal.
Purpose: Record personal thoughts, experiences, and feelings.
Target Audience: The writer themselves.

News report
Features: Objective presentation of factual information, quotes from sources, neutral stand.
Tone: Neutral, informative, concise.
Register: Formal.
Purpose: Inform readers about current events and issues.
Target Audience: General public.

Blog
Features: Personal opinions and perspectives, multimedia content, comments section, title,
date and time of publication.
Tone: Conversational, informal, opinionated.
Register: Semi-formal.
Purpose: Share personal ideas, experiences, and perspectives on a particular topic.
Target Audience: Specific interest groups or individuals.

Personal letter
Features: Addressed to a specific individual, personal anecdotes and reflections, informal
language, greeting and salutation (formal or informal, depending on the receiver), city and
date in the beginning.
Tone: Intimate, conversational, empathetic.
Register: Formal or semi-formal.
Purpose: Communicate personal news, feelings, and experiences.
Target Audience: One specific person.

Proposal
Features: Persuasive argument, detailed plan, formal language.
Tone: Convincing, logical, professional.
Register: Formal.
Purpose: Convince the reader to adopt a course of action.
Target Audience: Business partners, government officials, funding organizations.

E-mail
Features: Objective messages, often sent electronically, “from” and “to” lines, subject line,
greeting and salutation (formal or informal, depending on the receiver).
Tone: Brief, casual, conversational.
Register: Formal or semi-formal.
Purpose: Communicate information, ask questions, make requests.
Target Audience: Specific individuals or groups.
Pamphlet
Features: Objective, informative text, designed to be distributed in large quantities, often
illustrated, bullet points, catchy titles.
Tone: Informative, persuasive, clear.
Register: Formal or semi-formal.
Purpose: Provide information on a particular topic or issue.
Target Audience: General public.

Brochure
Features: Attractive design, persuasive language, often includes images, bullet points,
catchy title.
Tone: Persuasive, informative, visually appealing.
Register: Formal or semi-formal.
Purpose: Promote a product, service, or destination.
Target Audience: Potential customers, tourists, or visitors.

Report
Features: Formal structure, detailed information, often includes data and analysis.
Tone: Objective, factual, analytical.
Register: Formal.
Purpose: Present research findings, evaluate performance, or propose recommendations.
Target Audience: Business partners, government officials, researchers.

Travel guide
Features: Descriptions of destinations and attractions, recommendations for
accommodations and activities, maps and photographs, divisions in sections (“Where to
eat”, “Where to stay” etc.).
Tone: Informative, descriptive, enthusiastic.
Register: Formal.
Purpose: Assist travelers in planning their trips and making informed decisions.
Target Audience: Tourists and travelers.

Speech
Features: Prepared remarks delivered orally, often to an audience, may include visual aids,
catchy beginning, strong ending.
Tone: Persuasive, inspirational, emotive.
Register: Formal.
Purpose: Convey a message, persuade, motivate, or inspire action.
Target Audience: Specific audience, such as a conference, ceremony, or public gathering,
generally a focused group of people.

Opinion column
Features: Personal opinions and perspectives, often published in newspapers or magazines.
Tone: Opinionated, passionate, persuasive.
Register: Formal.
Purpose: Express a personal opinion, persuade or challenge readers' views on a particular
topic.
Target Audience: General public, readers of the publication.
Letter to the editor
Features: Personal opinions and perspectives, usually responding to a previously published
article or editorial.
Tone: Opinionated, passionate, persuasive.
Register: Formal.
Purpose: Express a personal opinion, provide feedback or criticism, or suggest solutions to a
particular issue.
Target Audience: Editor and readers of the publication.

Interview
Features: Questions and answers, conversation between interviewer and interviewee, often
recorded or transcribed, introduced by contextualization on the situation and subject of the
interview.
Tone: Informative, conversational, professional.
Register: Formal or informal, depending on the context.
Purpose: Gather information, provide insights into a particular topic, or explore a particular
individual's experiences or perspectives.
Target Audience: General public, readers of the publication, or listeners of the program.

Set of guidelines
Features: Clear and concise instructions, often presented in bullet points or numbered lists.
Tone: Instructive, informative, formal.
Register: Formal.
Purpose: Provide instructions or recommendations for a particular activity or process.
Target Audience: Professionals, organizations, or individuals who need to follow the
guidelines.

Survey
Features: Questions designed to gather information or opinions from a group of people.
Provides readers with contextualization for the questions and about the results.
Tone: Neutral, informative, concise.
Register: Formal.
Purpose: Gather data or insights on a particular topic, issue or product.
Target Audience: A specific group of people, such as customers, employees, or members of
an organization.