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SEO Training Presentation

The document outlines best practices for Search Engine Optimization (SEO) aimed at enhancing website visibility in search engine results. Key areas include keyword research, high-quality content creation, on-page and technical SEO optimization, and building backlinks. It emphasizes the importance of a strategic approach to SEO operations and content development for effective marketing.

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nikhilferreira68
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46 views11 pages

SEO Training Presentation

The document outlines best practices for Search Engine Optimization (SEO) aimed at enhancing website visibility in search engine results. Key areas include keyword research, high-quality content creation, on-page and technical SEO optimization, and building backlinks. It emphasizes the importance of a strategic approach to SEO operations and content development for effective marketing.

Uploaded by

nikhilferreira68
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Search

Marketing
Overview

• SEO (Search Engine Optimization) best practices focus on improving a website's visibility in search engine
results pages (SERPs) by optimizing content, website structure, and technical elements. Some important areas of
focus are:

• Keyword research: Identify relevant keywords that target audiences use when searching for information related
to your website's content.

• High-quality content creation: Content is King. Create high-quality, informative, and engaging content that
provides value to users.

• On-page and technical SEO: Optimize elements within your website's pages, such as title tags, meta
descriptions, headings, and image alt text, to improve search engine understanding and rankings.

• Building backlinks: Build quality backlinks from other reputable websites to signal to search engines that your
site is trustworthy and authoritative.
SEO Strategy
Key Word Strategy
Key Word Intent Mapping
SEO Operations
SEO Activities best practice
Content Development
Phase 2: Speed to market
SEM + Retargeting
Content Development
Search
Marketing

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