Snowflake &
Salesforce
Bi-Directional Data Sharing Integration
June 2023
© 2022 Snowflake Inc. All Rights Reserved 1
Snowflake
Architecture
CLOUD AGNOSTIC:
same software on any cloud
SECURITY &
OPTIMIZATION MANAGEMENT TRANSACTIONS METADATA
GOVERNANCE
ONE COPY OF YOUR DATA: INTELLIGENT INFRASTRUCTURE
fully elastic, any format, secure,
highly available
MULTI-CLUSTER, SHARED-DATA ELASTIC PERFORMANCE ENGINE
isolated workloads, transactionally
consistent
FULLY MANAGED:
consumption based, delivered as a OPTIMIZED STORAGE
service
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Collaboration & Data Sharing in the Snowflake Data Cloud
Traditional Methods Snowflake
FTP | APIs | ETL | Cloud buckets Privacy-Preserving Collaboration
PROVIDER CONSUMER
Share View, Query, Join
Unsecure, once data is moved Collaborate across clouds and regions
Costly to maintain custom pipelines with no ETL or copies
Delayed access to data Discover and access more than just data
Unable to preserve privacy Preserve privacy with robust
data governance
Limited to a single cloud or region
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Salesforce Partnership
© 2023 Snowflake Inc. All Rights Reserved
Snowflake’s Data Cloud + Salesforce Data Cloud
Create a single view of the customer with easy, secure zero-ETL data sharing
Break down data silos and share seamlessly
between platforms with zero ETL
Easily join your customer data with any data
from Snowflake to drive deeper insights
Enrich customer profiles with data from external
sources or the Snowflake Marketplace for
deeper personalization
Data-Out Salesforce to Snowflake Private Preview | Now
Data-In Snowflake to Salesforce Private Preview | Fall ‘23
© 2023 Snowflake Inc. All Rights Reserved
Data Sharing Enables a Unified Data Architecture
1P & 3P Data Sources*: Data Destinations*:
*Non-exhaustive
Unified Data Architecture
Logistics
HR ERP
Ad Platforms SaaS Apps
Snowflake’s Data Cloud
IoT POS Web Geo
Social Telemetry BI/ AI / ML
Mobile
Visualization Platforms
Secure Zero-ETL Sharing
Prebuilt C360 Activations
Prebuilt C360 Integrations
Sales Service Mktg Commerce
Sales Service Mktg Commerce Cloud Cloud Cloud Cloud
Cloud Cloud Cloud Cloud
Salesforce Data Cloud
Integrate Visualize Automate
Integrate Visualize Automate
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Querying Salesforce from Snowflake (“Data Out”)
Phase 1 (GA August 31) : Natively query Salesforce data from within Snowflake
Customer Experience & Data Flow
1 Customer chooses objects from
Salesforce to share with Snowflake & End Customer End Customer
Salesforce
auths with their Snowflake credentials Salesforce Account Snowflake Account
2 Salesforce mounts shared data as an Salesforce Data Salesforce-Managed
Iceberg Unmanaged Table in Platform Snowflake Account Snowflake
Salesforce-managed Snowflake
Query
“custodian account” Compute
3 Salesforce creates a secure view &
shares with the customer account using
Snowflake’s secure data sharing Salesforce
Iceberg
Salesforce
Other
Unmanaged Data Share Customer
Objects Shared Data
Table(s) Data
1 2 3 4
4 Shared data shows up in the customer’s “Custodian Account"
Snowflake account as if a native table
© 2022 Snowflake Inc. All Rights Reserved
Querying Snowflake from Salesforce (“Data In”)
Phase 2 (Est GA January 2024): Natively query Snowflake data from within
Salesforce
Customer Experience & Data Flow
1 Customer specifies user, role,
permissions, warehouse and authorized
Salesforce Snowflake
tables/views in their Snowflake account
Salesforce Data Customer Snowflake
2 Customer runs configuration in Account(s)
Platform
Salesforce to federate queries from
Salesforce to Snowflake account and
create Salesforce objects from
Snowflake data Query
Compute
3
When a customer runs a query, it is 2 1 Customer
3 Snowflake
Snowflake
Proxy Objects
pushed to their Snowflake account to Data
run
Pilot architecture subject to change based on pilot results
© 2022 Snowflake Inc. All Rights Reserved
Use Cases Benefit Users Across Functions
Unified Analytics Powerful Modeling Easy Engagement
Propensity to buy Intelligent real-time Enriched segmentation that
combining SFDC & SNOW forecasting with unified incorporates product
Marketplace data Salesforce data combined telemetry data and applied
with historical sales data in data science algorithms
Unified dashboards Snowflake
combining historical sales Campaign performance by
data, contact data, and web Consolidated sales channel that merges click
analytics performance across multiple data with finance
Salesforce instances and 3rd
Understanding active party Snowflake Marketplace Real-time targeting based
customers based on data on inventory and
combination of web analytics transactional data
and sales orders Next best offer to Service
Agents from ERP data
Account health based on
product usage & finance data
combined with SFDC
transactions
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Stay Tuned for More!
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