Business Name:

Beneficia Printing Services

Objective:

To help management determine the future direction of the organization.

Business Overview:

Printing Beneficia Services is a famous manufacturing/service industry for the

students in Biliran Province State University. Establish outstanding

competitive advantage with hardware, improve support and other

organizational infrastructure, and achieve solid growth in new domains

(signage, textiles, labels). It helps the students to fulfill their needs, wants and

demand of each individual’s necessity. In order to improve the company’s

growth, marketers use various tools and technique to appeal to a target

audience and determine the interest of potential customers. The company’s

mission is to provide customers with the highest-quality products and services

possible in a timely fashion and at a competitive price, well serve customers,

with honest, expert advice and quick friendly customer service.

Scope:

The scope of our business is for the population of P.I. Garcia, Naval, Biliran

especially the students of Biliran Province State University (BIPSU).

Category Description

Opportunities  Growth of digital printing market

( signage, textiles, labels). due to

a shift from analog systems in

commercial and industrial

printing.

Strengths  Improved inkjet technology to

enable commercial and industrial

digital printing.

 Built a vertically integrated

business model.

 The current main strengths in

area:

1. Brand power in photo and

graphics printing.

2. Expertise and insights in textile

printing.

3. Highly competitive products in the

label printing.

Issues  We were unable to provide the

value sought by customers due to

a weak lineup and lack of

knowledge in growth markets.

- Insufficient product competitiveness in

- Slow to expand sales territory in

textiles.

Target Markets

To understand the target market for printing services below are the list of

potential customers:

Staffs and Secondary College Ordinary Primary

Faculties Students Students People Students

PESTEL ANALYSIS

1. Technological Factors:
 Monitor advancements in digital printing technology, such as high-speed

printers, 3D printing, and large-format printing.

 Keep an eye on developments in printing software and automation tools that

can enhance efficiency and reduce costs.

 Stay updated on trends in printing materials, such as eco-friendly inks and

sustainable paper options.

2. Economic Factors:

 Analyze economic indicators and consumer spending patterns to identify

potential changes in demand for printing services.

 Assess the impact of economic downturns or upturns on the printing industry

and adjust business strategies accordingly.

 Monitor pricing trends and competitive pricing strategies to ensure

competitiveness in the market.

3. Social Factors:

 Identify emerging consumer preferences regarding print media, such as

personalized printing or eco-friendly printing options.

 Monitor shifts in advertising and marketing trends to understand how they

impact the demand for printed materials.

 Stay informed about changes in customer expectations regarding quality,

speed, and customization options.

4. Political and Legal Factors:

 Stay updated on regulations related to printing industry standards,

environmental compliance, and data protection (if offering printing services

involving personal or sensitive information).

impact the printing industry.

 Understand the implications of trade policies and tariffs on the cost and

availability of printing materials and equipment.

5. Competitive Factors:

 Conduct competitive analysis to understand the strengths, weaknesses, and

market share of competitors in the printing industry.

 Monitor pricing strategies, product offerings, and customer feedback of

competitors to identify opportunities for differentiation and improvement.

 Keep an eye on emerging printing startups or disruptive technologies that

may pose a competitive threat.

6. Environmental Factors:

 Consider sustainability initiatives and eco-friendly practices in the printing

business, such as using recycled paper, reducing waste, or adopting energy-

efficient printing technologies.

 Stay informed about regulations related to environmental impact, waste

disposal, and emissions in the printing industry.

 Identify opportunities to offer environmentally conscious printing solutions to

cater to the growing demand for sustainable practices.

7. Industry Trends:

 Monitor industry publications, attend trade shows, and engage with industry

associations to stay informed about the latest trends and innovations in the

printing business.
 Stay updated on emerging printing techniques, such as UV printing or

variable data printing, that can offer new opportunities for business growth.

 Keep an eye on shifts in customer preferences regarding print media and

explore opportunities to offer value-added services, such as design or print-

on-demand options.

By conducting environmental scanning in the printing business, companies

can gain insights into market dynamics, customer needs, and emerging

trends. This information can help them identify strategic opportunities, adapt

their offerings, and stay ahead in a competitive industry.

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