TUMKUR UNIVERSITY

DEPARTMENT OF STUDIES AND RESEARCH IN BUSINESS ADMINISTRATION (MBA)

Revised Syllabus Effective from 2021-2022

Under Choice Based Credit System (CBCS) and Outcome Based

Education (OBE) Pattern as per UGC, AICTE and NEP 2020 Guidelines

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 TUMKUR UNIVERSITY
Department of Studies and Research in Business Administration
(MBA) Revised Syllabus 2021-2022
Choice Based Credit System (CBCS) and Outcome Based Education

Pattern as per UGC, AICTE and NEP 2020 Guidelines

1. Preamble: The revised MBA Curriculum 2021-2022 builds on the implementation of the
Outcome Based Education along with the Choice Based Credit System (CBCS) and Grading System
as per AICTEGuidelines.
The revised syllabus of MBA programme of Tumkur University broadly meets the Model
Curriculum norms for MBA, prescribed by the AICTE in January 2018, UGC Model Curriculum and
NEP 2020. The revised syllabus aims to meet the objectives of Business Environment and Domain
knowledge (BEDK), Critical Thinking Business Analysis (CTBA), Problem Solving and Innovations
(PSI), Global exposure and cross,cultural understanding (GECCU), Social Responsiveness and
Ethics (SRE), Effective Communication (EC) and Leadership and Team work (LT). Syllabus
contents have been finalized after several rounds of peer review meetings held at the
departmental level, suggestions and opinion of the advisory committee and industry professionals
was sought before finalization of the syllabus.

2. MBA Programme Focus:

2.1 Programme Educational Objectives (PEOs):

 To successfully integrate core, cross, functional and interdisciplinary aspects of

Management theories, models and frameworks with the real-world practices and provide
solutions to real world business, policy and social issues.
 To develop communication and managerial skills to excel in cross, functional,
multidisciplinary, multicultural teams, to manage continuity, change, risk, ambiguity and
complexity.
 To make students behold the significance of Indian ethos and values in managerial
decision making and exhibit value centered leadership.
 To engage in successful career pursuits covering a broad spectrum of areas in corporate,
nonprofit organizations, public policies, entrepreneurial ventures and engage in life, long
learning.

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 To make students excel in their chosen fields for their managerial competence, creativity and innovation,
integrity and sensitivity to local and global issues of social relevance and earn the trust and respect of
others as inspiring, effective and ethical leaders, managers, entrepreneurs, intrapreneurs and change
agents.
2.2 Programme Outcomes (POs):

At the end of the MBA programme the learner will possess the,

 Generic and Domain Knowledge, Ability to articulate, illustrate, analyze, synthesize and apply the
knowledge of principles and frameworks of Management and allied domains to real world complex
businessissues.
 Problem Solving and Innovation, Ability to Identify formulate and provide innovative solution
frameworks to real world complex business and social problems by systematically applying modern
quantitative and qualitative problem-solving tools and techniques.

 Critical Thinking, Ability to conduct investigation of multidimensional business problems using

research- based knowledge and research methods to arrive at data driven decisions.

 Effective Communication, Ability to effectively communicate in cross-cultural settings in technology

mediated environments, especially in the business context and with society at large.

 Leadership and Team Work, Ability to collaborate in an organizational context and across
organizational boundaries and lead themselves and others in the achievement of organizational goals
and optimize outcomesfor all stakeholders.

 Global Orientation and Cross-Cultural Appreciation, Ability to approach any relevant business
issues from a global perspective and exhibit an appreciation of Cross-Cultural aspects of business and
Management.

 Entrepreneurship, Ability to identify entrepreneurial Oporto Module i.e. and leverage managerial
and leadership skills for founding, leading and managing startups as well as professionalizing and growing
family businesses.

 Environment and Sustainability, Ability to demonstrate knowledge of and need for sustainable
development and assess the impact of managerial decisions and business priorities on the societal,
economic and environmental aspects.
 Social Responsiveness and Ethics, Ability to exhibit a broad appreciation of the ethical and value
underpinnings of managerial Social Responsiveness and Ethics, choices in a political, cross-cultural,
globalized, digitized, socioeconomic environment and distinguish between ethical and unethical
behaviors and act with integrity.
 Life Long Learning – Ability to operate independently in new environment acquires new knowledge
and skills and assimilates them into the internalized knowledge and skills.

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2.3 Programme Specific Outcomes (PSOs):
It is expected that Institutes define the PSOs for each specialization. PSOs shall also vary based upon the
customized combination of Generic Core, Generic Elective, Subject Core, Subject Elective, Foundation, and
Enrichment and Alternative Study Credit Courses that they offer. Graduate Attributes (GAs), at the end of the
MBA programme the learner shall exhibit:

GA1. Managerial competence

GA2. Knowledge of Business, Management and Emerging Technologies
GA3. Global orientation
GA4. Proficiency in Communication, Collaboration, Teamwork and Leadership
GA5. Competence in Creativity and Innovation
GA6. Research and Business Intelligence
GA7. Inter-cultural competence/ communication
GA8. Problem solving and decision making
GA9. Entrepreneurship and Intrapreneurship
GA10. Cross-functional and Interdisciplinary Orientation
GA12, Results Orientation
GA11. Professionalism, Ethical, Values Oriented and Socially responsible behavior

Course Types

Core courses, Core courses are the compulsory courses for all the students. Core courses are of two types,
Generic Core andSubject Core/ Discipline Specific Course.

Generic Core: This is the course which should compulsorily be studied by a candidate as a course requirement to
complete the requirement of a degree in a said discipline of study. Therefore, Generic Core courses are mandatory and
fundamental in nature. Thesecourses cannot be substituted by any other courses.

Discipline Elective Core: A Core course may be a Subject Core if there is a choice or an option for the
candidate tochoose from a broad category (grouping) of subjects (specializations / electives).

Generic Elective Course: A elective course which is common across disciplines/ subjects. Generic Elective‖
courses develop generic proficiencies amongst the students. These elective courses are supportive to the
discipline of study and focus on the knowledge aspect of competence building.

Subject Elective: A Discipline (specialization) centric elective is called Subject Elective. Subject Elective courses
in the Semester III and IV are focused on a specialization.

Elective Course: Elective course is a course which can be chosen from a list of courses electives are
classified to SkillEnhancement Courses and Ability Enhancement Courses.

Massive Open Online Courses (MOOCs): Massive Open Online Courses (MOOCs) are such online courses which
are developed as per the pedagogy stated in the AICTE regulation (2018) or equivalent, following the four
quadrant approach andmade available on the SWAYAM platform of Government of India.

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 3.1 Specializations offered the following specializations shall be offered:

 Financial Management (FIN)

 Human Resources Management (HRM)
 Marketing Management (MKT)
 Business Analytics (BA)
 Supply Chain and Logistics Management (SCLM)
Note:
* The University may offer ONLY SELECT specializations based on Industry needs, Faculty strength and
Competencies, Student demands, Employability potential, etc.
• The University MAY NOT offer a specialization if a minimum of 20% of students are not registered
for thatspecialization.
3.2 Summer Internship Project/ Research Paper Analysis and paper Publication:

At the end of Second Semester each student shall undertake a Summer Internship Project (SIP) for a minimum
of 6 weeks. SIP shall have 4 credits. It is mandatory for the student to seek advance written approval from the
faculty guide and the chairperson/ coordinator/ principal before commencing the SIP. The student may take up
a SIP in his/her intended area of specialization or in any other functional area of Management. Each student
shall maintain a SIP Progress Diary detailing the work carried out and the progress achieved on a daily basis.
The student shall submit a written structured SIP report based on work done during this period. The student
shall submit the SIP Progress Diary along with the SIP Report to the Department. Students shall also seek a
formal evaluation of their SIP from the company guide. The formal evaluation by the company guide shall
comment on the nature and quantum of work undertaken by the student, the effectiveness and overall
professionalism. The SIP shall be evaluated for 100 marks i.e 80 marks for SIP report evaluation and 20 marks
for viva voce examination by external examiner. The viva voce shall be conducted after the theory exam of third
Semester. The learning outcomes of the SIP and utility of the SIP to the host organization must be specifically
highlighted in the formal evaluation by the company guide. The SIP evaluation sheet duly signed and stamped
by the industry guide shall be included in the final SIP report.
The SIP report must reflect 6 weeks of work and justify the same. The SIP report should be well documented
and supported by

 Institute’s Certificate
 Certificate by the Company
 Formal feedback from the company guide
 Executive Summary
 Organization profile
 Outline of the problem/task undertaken
 Research methodology and data analysis (in case of research projects only)
 Relevant activity charts, tables, graphs, diagrams,
 Learning of the student through the project
 Contribution to the host organization

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  References in appropriate referencing styles. (APA, MLA, Chicago Style etc.)
The completion of the SIP shall be certified by the respective Faculty Guide and approved by the
Chairperson/ Coordinator / Director of the Institute. The students shall submit two hard copies and
one soft copy (CD) of the SIP report to the department.
If the student is not interested to take SIP he /she can select 4 research paper published in high indexed / high
impact journalson the area of intended specialization or on the developments in the business world, and make
an analysis and publish a paper in international journal with high impact factor / Scopus journal. Each student
shall maintain an analysis Diary detailing the study or work carried out and the progress achieved on a daily
basis. The student shall submit a written structured analysis report based on work done /study made during
this period to the concerned guide, and the guide should certify on the learning of the student and the
knowledge gained. The student shall submit details of the paper published / acceptance of the paper in high
impact journal. The same shall be evaluated for 100 marks 80 marks for paper analysis and publication and 20
marks for in-depth viva voce examination by the internal committee set up by the Chairman of the
Department and submit both internal marks and marks awarded for paper analysis and acceptance letter to
the examinationsection.
3.3 Dissertation/ Project Work:
Student in the fourth semester must take a discipline specific research project to understand the concepts of
subject opted in specialization, and need to understand emerging trends in the market, practical exposure and
finding solutions to the business problem through proper research process. After successful completion of the
project a student must submit the report to the department and have to undergo a Viva Voce before the panel
of subject experts to acquire the degree in Management. The project shall be evaluated for 100 marks i.e., 80
marks for project report evaluation by internal and external examinersand 20 marks for viva voce
examination assessed by external examiners. There shall be an external Viva voce for the project for20 marks.
The external viva voce shall be conducted after the theory exam of fourth Semester.

Note, In the interest of the environmental consideration students are encouraged to print their SIP
and dissertation on both faces of the paper.
4. Teaching pedagogy:

Students will be taught through the combination of lecture, readings, case study, group discussions, role
playing, Management games, audio video lectures, with a view to encourage them to develop their own
leadership strengths and developing a path for success by improving the identified strengths and overcoming
the limitations.

 Practical /Field Work / Assignment are part of contact hours for the faculty andmust be considered in the
workload.
 Each course content shall have a indicative case studies which can be dealt in the classby the course instructor.
 One industrial visit every year i.e between two semester or end of semester is mandatory.
 The Department shall insist on report submission by each student and shall maintain this as a documentary proof.
The formatof the report shall be prescribed by the department.
 Students and course instructor/s to involve either individually or in groups to interact togetherto enhance the
learning andapplication skills.

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 Medium of Instruction:
The medium of Instruction and Evaluation shall be English only.

4.1 Workshops and special lecture:

The Department shall organize special lectures, workshops, Seminars, Academia Lecture series by inviting
domain experts and Industry Leaders. The Department shall also organize workshops on Resume writing,
Mock Interviews and career development/ motivational lectures/ classes, to improvethe personality of
students to improve their competitiveness and confidence level of students to face employment interviews.
4.3. Credits:
Every ONE hour session per week of Lecture amounts to 1 credit per semester
A minimum of TWO hours per week of T amounts to 1 credit per semester. A minimum of TWO hours per week
of Practical/Project work guidance amounts to 1 credit per Semester

4.4 Comprehensive Internal Evaluation (CIE):

 The course teacher shall prepare the scheme of Comprehensive Internal Evaluation before commencement
of the term.
 The chairperson of the department shall approve the scheme of Internal Evaluation with or without
modifications.
 For a 4 Credit Course there shall be a MINIMUM of TWO internal evaluations. The final scores
shall be converted to 20using an average of two formulas.
 For 2 Credit Course there shall be a MINIMUM of ONE CIE items. The final scores shall be converted to 10
marks
 CIE shall be spread through the duration of course and shall be conceptualized, executed, assessed
and documented by thecourse teacher.

Comprehensive Internal Evaluation Methods: Course teachers shall opt for a Combination of one of more
CIE methods listed below;
 Class Test
 In-depth Viva Voce
 Case Study
 Situation Analysis
 Presentations
 Field Visit / Study tour and report of the same
 Small Group Project and Internal Viva Voce
 Model Development
 Role Play
 Book Review
 Drafting a Policy Brief
 Drafting an Executive Summary
 Literature Review
 Publishing a Research Paper

4.4.1 End Semester Evaluation (ESE):

 The End Semester Evaluation (Summative Evaluation) for the Generic Core Course (GCC), Subject Core
Course/ DisciplineSpecific Course (SEC)/ (DEC) and the Generic Elective (GEC) course shall be conducted by
Tumkur University, Tumkur.
 The end semester Evaluation for Skill Enhancement course (SEC) and Ability Enhancement course (AEC) shall
be conductedby Tumkur University, Tumkur.
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4.4 Credit Transfer for MOOCs:
Learners are encouraged to opt for MOOCs (Massive Online Open Courses) through SWAYAM and NPTEL. Not
more than 20% of the total credits (22 Credits) shall be earned through the MOOCs. Not more than 20% of the
credits per semester (8 credits) per semester shall be earned through the MOOCs. Since MOOC is a guided self,
study course 40, 48 hours of work shall be equivalent to one

Extramural activities:
Extra mural activity is an extension activity where the Students have to take up one extra Mural activity
individually / forming a group 3 or more number of students and conduct a societal problems study/
awareness programmes/ educational programmes etc and submit a detailed report with the details of the
activity under taken the report should be supported with photographs, documents etc. at the end of each
semester to the chairman/ coordinator of the department. Students shall be awarded grades (A/B), and these
grades are mandatory and shall be incorporated in the marks card.

Structure of MBA programme

Sl. No Course No of Credit per course

papers Total
Theory Practical Internshipfield credits
work
1. Generic Core Course (GCC) 17 04 0 0 68

2. Discipline Elective Course (DEC) 06 04 0 0 24

3. Generic Elective Course (GEC) 02 04 0 0 08

4. Skill Enhancement Course (SEC) 02 02 02 0 04

5. Ability Enhancement Course 02 02 02 0 04

(AEC 1.9 and 2.9) I and IISemester

6. Open Elective Course (OEC) 01 04 0 0 04

7. Internship/project(AEC 3.9 and 4.9) 02 08

IIand IV Semester
Total 30 20 04 02 120

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 Proposed Choice Based Credit System
Semester Generi Generi Skill Ability Disciplin Open Credit
c core c enhanceme enhanceme e electiv
course electiv ntcourse ntcourse specifi e
e c
course course
I 6*4=24 1*4=04 1*2=02 1*2=02 ,,,,,,, ,,,,,, 32

II 6*4=24 1*4=04 1*2=02 1*2=02 ,,,,,,, ,,,,,, 32

III 2*4=08 ,,,,,,, 1*4=04 ,,,,,,, 3*4=12 1*4=04 28

SIP/
researc
hpaper
analysis &
publication
IV 3*4=12 ,,,,,,, 1*4=04 ,,,,,, 3*4=12 28
,,,,,
PROJECT

Total 68 08 12 04 24 04 120

Each domain (Area / branch) will offer Seventeen Core papers (68credits), Six Discipline Elective papers (24
credits) Two Skill Enhancement papers (Theory plus lab 02 credits in First and Second Semester (04 Credits)
Two Skill Enhancement paper i.e Summer Internship project/ Research paper Analysis/ academic project 4
credits +Project 4 credits,(Total 08 credits), Two Ability Enhancement paper of 2 credits (First and Second
Semester 04 credits), Two Generic Elective paper (8 credits), One Open Elective Paper (4 credits), Making up
a total of 120 credits.

References
 AICTE Model Curriculum 2018
 UGC Model Curriculum
 Indian Universities syllabus
 National Education Policy (NEP 2020)
 Business News papers
 Business Magazines
 Employability reports and surveys
 Mc Kinsey, BCG ,
 At Kearney, Reports
**********************************

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Course Structure

Scheme of Teaching and Examination

MASTEROF BUSINESS ADMINISTRATION
Choice Based Credit System (CBCS) and Outcome Based Education(OBE)
I Semester
Sl.no Cours Teachin Examination
e Course Title gHours
Code The ory Prac CIE ESE Total Credits
tical Mar ks Mar ks Ma rks

1. GCC 1.1 Management concepts and 04 0 20 80 100 4

Organizational Behaviour
2. GCC 1.2 Economics for Business Decisions 04 0 20 80 100 4
3. GCC 1.3 Statistics for Business 04 0 20 80 100 4
4. GCC 1.4 Legal and Business 04 0 20 80 100 4
Environment
5. GCC 1.5 Financial Reporting and Analysis 04 0 20 80 100 4
6. GCC 1.6 Management Information System 04 0 20 80 100 4
7. GEC 1.7 Generic Elective Course 04 0 20 80 100 4
8. SEC 1.8 Skill Enhancement Course 02 02 10 40 48 2
9. AEC 1.9 Organization Analysis 02 02 10 40 48 2
Total 32 04 160 640 800 32
Note : The Course instructor has to compulsorily discuss minimum two casestudies under GCC and
GECpapers

Sl.No Generic Elective course (GEC) Skill Enhancement course (SEC)

1. Corporate Communication Computer Application
2. Digital Business Written and Verbal Communication
3. Personal Financial Planning Life Skills

Skill Enhancement Course (SEC) , is a compulsory course where a candidate has to select one paper
from the list of SEC course. A SEC is a 2credit course (Theory 1 hour and 02 Hours of practical/ theory
2 hours depending on the course opted by the students). A student shall be evaluated for 48 marks out
of which 10 marks shall be awarded for internal assessment, and a written examination shall be
conducted for 40 Marks with duration of 90 minutes.
Internal evaluation for Skill Enhancement Course – for the internal evaluation for SEC the course
instructorshall evaluate the students through practical lab, who have opted for computer application,
for life skill paper internal evaluation shall be situational analysis/ case analysis focusing on problem
solving and decision making and for written and verbal communication internal evaluation shall be role
playing, theme speech/ presentations.

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 Ability Enhancement course (AEC), are compulsory 2 credit course where a student shall be
evaluated for 48 Marks (10 marks for In,depth viva and 40 marks for organization analysis report). A
candidate hasto select an organization and make an in,depth analysis of the organization and prepare a
detailed report and submit to the Chairperson/ Coordinator/Director/principal before the
commencement of semester examination and the report shall be forwarded to the University for
Evaluation. The report shall be evaluated for 40 marks by internal and external examiner and in, depth
viva for 10 marks shall be conducted to assess the work done by the candidate and the knowledge
he/she has gained on the organizational study.

II Semester

Teaching Hrs Examination

SL.no Cour Course Title /week
se Th Prac CIE ESE Total Credit
Code eor tical
y
1. GCC 2.1 Financial Management 04 0 20 80 100 4
2. GCC 2.2 Human Resource Management 04 0 20 80 100 4
3. GCC 2.3 Marketing Management 04 0 20 80 100 4
4. GCC 2.4 Production and 04 0 20 80 100 4
Operations
Management
5. GCC 2.5 Business Research Methods 04 0 20 80 100 4
6. GCC 2.6 Management Science 04 0 20 80 100 4
7. GEC 2.7 Generic Elective Course 04 0 20 80 100 4
8. SEC 2.8 Skill Enhancement course 02 02 10 40 48 2
9. AEC 2.9 Organization Analysis 02 02 10 40 48 2
Total 32 04 160 640 800 32
Note, the Course instructor has to compulsorily discuss minimum two case studiesunder GCC and GEC papers.
Sl.No Generic Elective course Skill Enhancement course
1. Digital Entrepreneurship Entrepreneurship Lab
2. Industry 4.0 Employability Skills
3. Managing Innovations Excel and SPSS

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 III Semester

Teaching Hrs Examination

SL.no CourseCode Course Title /week
The Practical CIE ESE Total Credit
ory Marks marks Marks
1. GCC 3.1 Strategic Management 04 0 20 80 100 4
2. GCC 3.2 Sustainable Development and 04 0 20 80 100 4
CSR
3. DEC 3.3 Electives, three courses under 12 0 60 240 300 12
each elective 3*4=12
Finance
4. DEC 3.4 Human Resource Management
5. DEC 3.5 Marketing Management
6. DEC 3.6 Business Analytics
7. DEC 3.7 Supply chain and
LogisticsManagement
8. OEP 3.8 Open Elective course 04 0 20 80 100 4
9. AEC 3.9 Summer internship project/ 0 0 20 80 100 4
Academic Project
Total 24 0 140 560 700 28

Specialization –Third Semester Discipline Specific Course (DEC)

Finance Human Resource Marketing Business Analytics Supply Chain and

Management Management Logistics Management

Advanced Financial Competency Based Consumer Behaviour Introduction to Supply chain and Logistics
Management HRM and CRM Business Analytics Management

Financial Industrial Relations Integrated Marketing Cloud Computing for Warehouse and
Institutions and and Labour Communication Business Distribution Management
Services Laws
Behavioural Leadership and Digital and Social Data Analytics for Operations and Green
Finance and Change Management Media Marketing Business Supply Chain Management
modeling

Open Elective –Third Semester

1. E- Business
2. Managerial skills and Leadership
3. Startup Management
4. Corporate Governance and Social Responsibility
5. Emotional Intelligence and Personality Development.
6. Business Etiquettes
Note, the Course instructor has to compulsorily discuss minimum two case studiesunder GCC , DEC
andOEC papers.

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 IV Semester
Teachin Examination
gHrs
SL.no Cours Course Title /week
eCode
Theory Pra CIE ESE Total Credit
ctic al Mark s mar ks Mark s

1. GCC 4.1 Artificial Intelligence for 04 0 20 80 100 4

Business
2. GCC 4.2 Design Thinking 04 0 20 80 100 4
andinnovation
Management
3. GCC 4.3 Startup and New 04 0 20 80 100 4
VentureManagement
Electives
4. DEC 4.4 Electives, three courses under each 12 0 60 240 300 12
elective 3*4=12
5. DEC 4.5 Finance
6. DEC4.6 Human Resource Management
7. DEC 4.7 Marketing Management
8. DEC.4.8 Business Analytics

9. AEC 4.9 Logistics and Supply

chainManagement
Project Report 0 20 80 100 4
Total 24 0 140 560 700 28
Note, the Course instructor has to compulsorily discuss minimum two case studies under GCC & OEC papers.
Specialization –Fourth Semester

Finance Human Resource Marketing Business Analytics Supply Chain and

Management Managementt Logistics
Management
Security Analysis and Talent Management Marketing 4.0 Applications of Risk Management in
Portfolio Management and Retention Analytics in Supply
Business Chain and Logistics

Derivatives andRisk HR Analytics Marketing Analytics Data modeling Supply Chain Analytics
Management

Mergers, Acquisitions and HR 4.0 Logistics and Supply Business Strategic supply chain
Corporate Restructuring Chain Management Intelligence System Management

GCC Generic Core Course,

SEP Skill Enhancement Course,
GEC Generic Elective Course,
AEC Ability Enhancement Course,
DEC Discipline Elective Course,
OEC Open Elective Course.

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Course details First and Second Semester

Sl.No Course Semester Credit Marks

FIRST SEMESTER
GCC 1.1 Management concepts and I 4 100
organizational Behaviour
GCC 1.2 Economics for Business Decisions I 4 100
GCC 1.3 Statistics for Business I 4 100
GCC 1.4 Business and Legal Environment I 4 100
GCC 1.5 Financial Reporting and Analysis I 4 100
GCC 1.6 Management Information Systems I 4 100
SECOND SEMESTER
GCC 2.1 Financial Management II 4 100
GCC 2.2 Human Resource Management II 4 100
GCC 2.3 Marketing Management II 4 100
GCC 2.4 Production and Operations Management II 4 100
GCC 2.5 Business Research Methods II 4 100
GCC 2.6 Management Science II 4 100

GENERIC ELECTIVE CHOOSE ONE COURSE

GEC 1.7 FIRST SEMESTER
GEC 1.7.1 Corporate communication I 4 100
GEC.1.7.2 Digital Business I 4 100
GEC 1.7.3 Personal Financial Planning I 4 100
GEC 2.7 SECOND SEMESTER
GEC 2.7.1 Digital Entrepreneurship II 4 100
GEC.2.7.2 Industry 4.0 II 4 100
GEC.2.7.3 Managing Innovations II 4 100

SKILL ENHANCEMENT COURSECHOOSE ONE COURSE

SEC 1.8 FIRST SEMESTER
SEC 1.8.1 Computer Application I 2 48
SEC 1.8.2 Life Skills I 2 48
SEC 1.8.3 Written and Verbal Communication I 2 48
SEC 2.8 SECOND SEMESTER
SEC 2.8.1 Entrepreneurship Lab II 2 48
SEC 2.8.2 Employability Skills II 2 48
SEC 2.8.3 Excel and SPSS II 2 48

ABILITY ENHANCEMENT COURSE

AEC1.8/2.8 FIRST SEMESTER & SECOND SEMESTER

AEC 1.8 Organization Analysis I 2 48

AEC 2.8 Industry Analysis II 2 48

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 Course details Third and Fourth
Semester

Sl.No Course Semester Credit Marks

THIRD SEMESTER
GCC 3.1 Strategic Management III 4 100
GCC 3.2 Sustainable Development and CSR III 4 100
SSE 3.3 SUBJECT SPECIFIC ELECTIVES III 4 100
DSE 3.4 Finance III 4 100
DSE 3.5 Human Resource Management III 4 100
DSE 3.6 Marketing Management III 4 100
DSE 3.8 Business Analytics III 4 100
DSE 3.9 Supply chain and Logistics III 4 100
Management
OEP CHOOSE ONE COURSE
SEC Summer Internship project
/ Research paper Analysis III 4 100
andPublication
FOURTH SEMESTER
GCC 4.1 Artificial Intelligence for Business. IV 4 100

GCC 4.2 Design Thinking and innovation IV 4 100

Management
GCC 4.3 Startup and New Venture Management IV 4 100
SUBJECT SPECIFIC ELECTIVES
SEC 4.4 Finance IV 4 100
DSE 4.5 Human Resource Management IV 4 100
DSE 4.6 Marketing Management IV 4 100
DSE 4.7 Business Analytics IV 4 100
DSE.4.8 Supply chain and Logistics IV 4 100
Management
Project IV 4 100

Open Elective –Third Semester

1. E-Business
2. Managerial skills and Leadership
3. Startup Management
4. Corporate Governance and Social Responsibility
5. Emotional Intelligence and Personality Development
6. Business Etiquettes

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FIRST SEMESTER

Scheme of Teaching and Examination

MASTER OF BUSINESS ADMINISTRATION
Choice Based Credit System (CBCS) and Outcome Based Education (OBE)

I Semester

Sl. no Course Code Course Title

1. GCC 1.1 Management concepts and Organizational Behaviour

2. GCC 1.2 Economics for Business Decisions

3. GCC 1.3 Statistics for Business

4. GCC 1.4 Business and Legal Environment

5. GCC 1.5 Financial Reporting and Analysis

6. GCC 1.6 Management Information System

7. GEC 1.7 Generic Elective Course

8. SEC 1.8 Skill Enhancement Course

9. AEC 1.9 Organization Analysis

Note: The Course instructor has to compulsorily discuss minimum two case studies under GCC and GEC
papers

Sl.No Generic Elective Course Skill Enhancement Course Ability Enhancement

(GEC 1.7) (SEC 1.8) Course (AEC 1.9)
1.
Corporate Communication Computer Application
Organization Analysis

2. Digital Business Life Skills

3. Personal Financial Planning Written and Verbal communication

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 COURSE WISE DETAILED SYLLABUS

SEMESTER I
Course Code Course Title Semester

GCC 1.1 MANAGEMENT CONCEPTS AND RGANIZATIONALBEHAVIOUR I

Scheme of Instruction Scheme of Examination

Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0 Internal Evaluation 20
+0
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs

LTP 3+1+0 Compulsory Generic Core Course

Course Outcomes: On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course
Outcomes
CO1 REMEMBERING DESCRIBE the basic concepts of management.
CO2 UNDERSTANDING EXPLAIN in detail, all the theoretical concepts taught through the syllabus.

CO3 APPLYING MAKE USE OF the Theories, Models, Principles and Frameworks of
management.

CO4 ANALYSING CONSTRUCT the role of individual, groups, managers and leaders in the
organizations.

CO5 EVALUATING FORMULATE approaches to managerial effectiveness

toachieve organizational goals.

CO6 CREATING ELABORATE UPON the challenges in shaping organizational behavior,

organizational culture and organizational change.

Module Course Content Instruction

Hours
Introduction to Management: Definition of Management, Functions of Management
Difference between Management and Administration, Evolution of Management 10
Module I Thought approaches of Management.
Planning & Decision Making : Nature and Purpose of Planning, Planning process
Types of Planning, Steps of Planning, Decision making Types,steps of Decision
making.
Organizing: Nature and Purpose, Formal and Informal Organization, Organization 10
structure,Type of organization.
Module II Directing: Motivation, theories of Motivation, Maslow, Herzberg, Mc Gregor, Mc
Cleland Vroom, Leadership, Types, theories, Communication and process of
Communication, Barrierin Communication, Effective communication.
Controlling: Elements of Managerial Control Systems, Control Techniques, Types of
Control, Coordination: Concept, Importance principles and techniques of coordination

19
 Fundamentals of OB: Definition, scope and importance of OB, Relationship between OB 10
andthe individual, Evolution of OB, Models ofOB (Autocratic, Custodial, Supportive, And
Collegial Limitations of OB.
Module III Emotional Intelligence: Fundamentals of Emotional Intelligence, Benefits of
Emotional Intelligence, difference between EQ and IQ.
Personality: Definition, determinants of personality, personality Assessment
Attitudes: Importance of attitude in an organization, Components of attitude,.
Perception: Meaning and concept of perception, Factors influencing perception,
Perceptual process.
Group and Team Dynamics: The Meaning of Group & Group behavior & Group Dynamics,
Types of Groups, Th Five, Stage Model of Group Development. Organizational Culture:
Module IV Meaning and Nature of Organization Culture, Origin and Functions of Organization
Culture, Types of Culture, Creating and Maintaining Organization Culture, Managing 10
Cultural Diversity.
Conflict management: Definition and Meaning, Sources of Conflict, Types of Conflict,
Conflict Management Approaches. Conflict Resolution Strategies.

Suggested Text Books

1. Stoner, Freeman and Gilbert, Jr. Management, 6/e, Pearson Education, New Delhi, 2006.
2. Heinz Weihrich, Harold Koontz: Management A Global Perspective, 10/e, TataMcGraw Hill,2007.

3. Prem Vrat, K K Ahuja, P K Jain, Case Studies in Management, Vikas PublishingHouse Pvt.Ltd., 2006.

4. Robbins: Management7/e Pearson Education, 2006.

20
 Course Code Course Title Semester
GCC 1.2 ECONOMICS FOR BUSINESS DECESIONS I

Scheme of Instruction Scheme of Examination

Total Duration 48 Hrs Maximum Marks 100

Periods / Week 4+0+ Internal Evaluation 20

0
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course

Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentationby students, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Course Outcomes
Abilities
CO1 REMEMBERING DEFINE the key terms in micro economics.
UNDERSTANDING EXPLAIN the key terms in micro economics, from a
CO2 Managerialperspective.

APPLYING IDENTIFY the various issues in an economics context and demonstrate

CO3 theirsignificance from the Perspective of business decision making.

ANALYSING EXAMINE the interrelationships between various facets of micro

CO4 economics from the perspective of a consumer, firm, industry, market,
competition andbusiness cycles.
EVALUATING DEVELOP critical thinking based on principles of micro Economics for
CO5 informed business decision making.
CREATING ANTICIPATE how other firms in an industry and consumers will
CO6 respond to economic decisions made by a business, and how to
incorporate these responses into
their own decisions.

Module Course Instructio

Content nHours

Introduction to Managerial Economics, Nature and Scope Fundamental 10

Concept Incremental reasoning, Time Perspective Discounting Principle,
Module I Oporto Module yCost Principle, Equi,Marginal Principle , Concept and
Measurement of NationIncome, Inflation, Philips Curve, stagflation, Theory of
employment
Demand Analysis and Forecasting, Concepts of Demand, Supply, Determinants 12
Module II oDemand and Supply, Law of Demand, Elasticity of Demand (case study of
Zomato, AMAZON Flip kart etc) and Supply, Methods of demand
forecasting for established and new products. Business cycles, Policies to
counter Business Cycles.

21
 Cost and Production Analysis, Cost, Concept and types, Cost Output
Relationships, Cost Estimation, Reduction and Control Economies and 14
Module III
Diseconomies of Scale, Law of Variable Proportions , Isoquants, Cobb, Douglas
and CES Production function , Returns to Scale.
Theory of Pricing, Theory of Firm, Price determination under Perfect
Module IV CompetitionMonopoly, Oligopoly and Monopolistic Competitions, Methods of 12
Pricing.

Suggested Text Books

1. Joel Dean, Managerial Economics, Prentice Hall .
2. Mote Paul, Gupta (1977) Managerial Economics, TMH.
3. H.Craig Peterson, W.Cris Lewis, (1994 )Managerial Economics, PHI
4. Gupta G.S. (1988) Managerial Economics, TMH
5. P.L. Mehta (, 2001), Managerial Economics, PHI

22
 Course Code Course Title Semester
GCC 1.3 STATISTICS FOR BUSINESS I

Scheme of Instruction Scheme of Examination

Total Duration 48 Hrs Maximum Marks 100

Periods / Week 4+0+0 Internal Evaluation 20

Credits 4 End Semester 80

Instruction Mode Lecture Exam Duration 3 Hrs

LTP 3+1+0 Compulsory Generic Core Course

Course Outcomes, On successful completion of the course the learner will be able to,
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation
by students, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING MEMORIZE and REPRODUCE all basic formulae
Covered in the syllabus.

CO2 UNDERSTANDING EXPRESS numbers in various forms such as

fractions,Percentages, equivalent simplest
fractions.
CO3 APPLYING CALCULATE Percentages, Profit and Loss, Simple and
Compound Interest, frequency, cumulative frequency ,basic areas and
basicvolumes.
CO4 ANALYSING ILLUSTRATE relationships using direct and inverse
Proportion, simple graphs, linear and quadratic
equations.
CO5 EVALUATING INTERPRET basic statistical data, graphs, and
VennDiagrams.

CO6 CREATING CREATING and SOLVING simple simultaneous

Equations.

Module Course Content Instruction

n Hours

Introduction to Statistics: Meaning, Scope, types, functions and limitations o

statistics, Measures of Central tendency – Mean Median, Mode, Quartiles,
Measure of Dispersion – Range, Inter quartile range, Mean deviation, Standard 10
Module I
deviation Variance Coefficient of Variation, Skewness and Kurtosis
Index Numbers:, Meaning , Types of index numbers, uses of indexnumbers.

Probability and Probability Distribution, Concepts of Probability, Additive

an Multiplicative Laws, Decision Rule Probability Distributions, Binomial,
Module II Poissonand Normal 12
Distribution. Theorem’s of Probability , ANOVA, Chi,Square.

23
 Correlation Analysis, Positive and Negative Correlation, Karl Pearson’ 12
Coefficient of Correlation, Spearman’s Rank Correlation.
Module III Regression Analysis, Concept, Least Square fit of a Linear Regression, Two
lineof Regression, and properties of Regression Coefficients

Time Series Analysis, Components, Models of Time Series– Additiv 14

Module IV Multiplicative and Mixed models, Trend analysis Free hand curve, Sem
averages Moving averages, Least Square method.
Decision theory, Decision under certaintyConstruction of Decision tree.

Suggested Text Books

1 U Dinesh Kumar ( 2017), Business Analytics, A Science of Data Driven Decision
. Making , Wiley India Pvt. Ltd
2 Levin R.I., Rubin S. David (2000) Statistics for Management, 7th Ed, Pearson
3 Gupta S.P, Statistical Methods (1996), Sultan Chand and Sons.
4 Keller (2009), G, Statistics for Management, 1st Ed, Cengage Learning
5 J. K Sharma, (2010) Business Statistics, 2nd Ed. Pearson.

24
 Course Title Semester
course Code
GCC 1.4 LEGAL AND BUSINESS ENVIRONMENT I
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitiv Course Outcomes
e
Abilities
CO1 REMEMBERING DESCRIBE the key terms involved in each Act. Recollect the important
provisionsof Various Act
CO2 UNDERSTANDING EXAMINE the Environmental issues and hazards and the role of
government and regulations in environmental Management.
ILLUSTRATE the economic impact of Monetary policy and Fiscal Policy,
CO3 APPLYING Economic Reforms, Demographic Transition in India, Changing profile
of GDP, Growth and Inequality and
Trade Policy in the Indian context.

CO4 ANALYSING OUTLINE the various facets of basic case laws of each Act from a legal
andmanagerial perspective.
CO5 EVALUATING DETERMINE the key priority areas, across various dimensions, for the
IndianEconomy in the context of current economic environment.

CO6 CREATING DEVELOP critical thinking by making judgments related to use of various
provisions of the Acts in business situations
Module Course Content Instructio
nHours

Business Environment ,Significance and Nature of business

Environment, factors affecting Business Environment, Types of environment,
Module I Interactionbetween Internal and External environments, Nature and Structure of 10
Economy, Technique for Environment Analysis, Approaches and Significance of
Environment ForecastingTechnical and Social Environment of Business,
Technological Environment, Features, Itsimpact on Business, Restraints on
Technological Growth., Impact of Technology, Technology and Society; Trends in
Technology Management, Industrial Revolution 4.0,
Managing Environmental issues and Sustainable Development,
Natural Environment Environmental aspects in business, Demographic factors
Geographical and Ecological Environment hazards, Government role and
Module II 12
intervention Environmental Management as a competitive advantage, The greening
of Management Role of Government. in environmental regulations, Industrialization,
urban development and environment, Global environmental issues, Sustainable
development‐ Concepts
relevance in modern Business, World Business Council for Sustainable Development
(WBCSD) Report.

25
 Financial Environment of Business, Monetary Policy, Fiscal Policy, Capital
Module III MarketMoney Market, Stock Exchange – An overview, Modes of Money inflow in an
economy. Business Regulations and Environment Laws, Consumer Protection 14
Act 1986, Competition Act 2002, Intellectual Property Rights, Environmental Law,
Water, Air Pollution, Green Tribunal in Protecting Environment.
Legal Environment of Business, Indian Company Law 2010, Competition policy and
law Patents and Trademarks, Industrial Policy, An overview, Labor Laws and Social
Module IV SecurityBusiness Ethics, Environmental Law, IT ACT 2000. 12
Salient Provision of Negotiable Instruments Act 1881,, Salient provisions of
Indian Copyright Act 1956 (as amended in 2010). Salient features of Cyber Law in
India – Information Technology Act – 2000
Suggested Text Books
1. Business Environment, Text and Cases – Justin Paul, TMH 3.
2. Essentials of Business Environment, K. Aswathappa, HPH
3. Business Environment in a Global Context, Andrew Harison, Oxford
4. MC Kuchhal, Vivek Kuchhal, Business Legislation for Management, Vikas, PublishingHouse,
5. Ravinder Kumar, Legal Aspects of Business, engage Learning, 4e, 2016.
6. Akhileshwar `, Legal Aspects of Business, Tata Mc Graw Hill, 7e, 2019

26
 Course Code Course Title
Semester

GCC 1.5 FINANCIAL REPORTING AND ANALYSIS I

Scheme of Instruction Scheme of Examination

Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DESCRIBE the basic concepts related to Accounting, Financial statement’s,

CO2 UNDERSTANDING EXPLAIN in detail, all the theoretical concepts such as Accounting
Standards,IFRS and GAAP
CO3 APPLYING PERFORM all the necessary calculations through the relevant
numericalproblems.
CO4 ANALYSING ANALYSE the situation and decide the key financial as well as
nonfinancialelements involved in the situation.
CO5 EVALUATING EVALUATE the financial impact of the decision.
CO6 CREATING Develop thinking for analyzing financial statements.
Module Course Content Instructio
nHours
Introduction to Financial Reporting, Conceptual Framework of financial 10
Module I reporting, Purpose of financial reporting, Users of Financial reports,
Conceptual Framework of financial reporting , features of financial reporting
Accounting Standards in India and IFRS ,Overview of IFRS, Introduction of
Module II Indian Accounting Standards, Concept, Objectives, Advantages, Disadvantages 10
of accounting standards, Accounting standard board in India Applicability of
Indian Accounting standards, Difference between GAAP and IFRS, Emerging
issues in Accounting, Human resource Accounting, Forensic Accounting,
Window dressing, Sustainability Accounting.
Module III Understanding Financial Statements ,Structure of financial statements, 12
Introduction, Statements of Financial Position (Balance Sheet), Statement of
Earnings (Profit and Loss Statement), Depreciation ,Cash Flow and Funds
Flow Statement
Analysis and Interpretation of Financial Statements, Ratio Analysis,
Module IV 14
Analysis of Financial Statements, Comparative and
Common Size Analysis, (Vertical and Horizontal Analysis),

27
Suggested Text Books
1. Bhattacharya, K Ashish. Corporate Financial Reporting and analysis. PHI learning,Delhi.

2. Gupta, Ambrish, Financial Accounting for Management, Analytical

Perspective, Pearson Education, Delhi.
3. Lal, Jawahar and Sucheta, Gauba, Financial Reporting and Analysis. Himalaya Publishing
House, Mumbai.
4. Charles H. Gibson, Financial Reporting andAnalysis (Using Financial
AccountingInformation),Cengage Learning.

28
 Course Code Course Title Semester
GCC 1.6 MANAGEMENT INFORMATION SYSTEMS I
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Practical Exam Duration 3 Hr
LTP 3+1+0 Compulsory Generic Core
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
REMEMBERING RECOGNIZE the uses of technology and its importance in Management
CO1 ofBusiness

CO2 UNDERSTANDING UNDERSTAND the role of Management Information Systems

in achieving competitive business advantage
throughinformed decision, making.
CO3 APPLYING APPLY and Gain consciousness about the ethical
responsibilities while dealing with information
ANALYSING ANALYSE how information technology impacts a firm in terms of
CO4 value creation and bring about strategic advantage for a firm
CO5 EVALUATING DEVELOP the ability to make meaningful decisions aimed at
acquisition, development, deployment and Management of information
systems
CREATING CREATE and DELIVER effective business plans,
CO6
Using appropriate technology tools, for business situations.
Module Course Content Instruction Hours

Management Information Systems: meaning, need scope and characteristics of

MIS, Structure of MIS, types of MIS, Role of MIS in global Business, Challenges of
Managing MIS, Changing role of MIS, Strategic Information System, strategies 10
Module I for competitive advantage using Porter’s Five Forces Model and Value Chain
Model.
Types of Information systems,I functions and applications of Transaction
Module II Process sin Systems, Simon’s Model of decision making, decision support 12
system technique Decision making and role of MIS, Decision Support Systems,
Business Intelligence Knowledge Management system, Executive Support /
Information Systems, Digit Dashboards, Artificial Intelligence and Machine
Learning , Expert Systems.
Types of Information systems, II, applications of MIS to functional system
Financial, Human Resource, Marketing, Production and Operations , 12
Module III Enterprise Systems, Business Process integration, ERP, Supply chain
Management system CRM, E, Commerce, E, Business, and E ,Governance

29
 Ethical Issues pertaining to Information System: Ethical responsibilities of
business professionals, Computer crime – hacking and cracking, cyber theft
Module IV unauthorized use at work, software piracy, theft of intellectual property, 14
viruses and worms, adware and spyware Information Security, First line of
defense – People employees, Second line of defense – Technology for
authorization, prevention detection and response Contemporary emerging
technologies, Cloud and mobile computing, E, Commerce, M , Commerce,
Internet of Things
Suggested Text Books
1. Kenneth Laudon, Jane Laudon Essentials of Management Information Systems PHI10th

2. Kenneth Laudon, Jane Laudon Information Systems: Managing the Digital Firm Management Pearson
Latest
3 Stephen Haag, Amy Philips Business Driven Technology McGraw Hill Latest
4. W.S. Jawadekar Management Information systems TMH Latest
5. Efraim Turban, Jay E. Aronson and Ting,Peng Liang Decision Support Systems and Intelligent Systems
Management Pearson Latest

30
 Course Code Course Title Semester
GEC1.7.1 CORPORATE COMMUNICATION I
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Practical Exam Duration 3 Hrs
LTP 3+1+0 Generic Elective Core
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays,
discussion and
presentation by students for experiential learning.
CO# Cognitive Abilities Course Outcomes

CO1 REMEMBERING RECOGNIZE the various elements of communication,

Channels of communication and barriers to effective
Communication.
UNDERSTANDING EXPRESS themselves effectively in routine and
CO2
specialReal world business interactions.
CO3 APPLYING DEMONSTRATE appropriate use of body language.
CO4 ANALYSING TAKE PART IN professional meetings, group
Discussions, telephonic calls, elementary interviews and public
speakingactivities.
EVALUATING APPRAISE the pros and cons of sample recorded
CO5
verbalCommunications in a business context.
CREATING CREATE and DELIVER effective business presentations, Using
CO6 appropriatetechnology tools, for common Business
situations.
Instruction
Module Course Content Hours

Communication, Importance and types of communication, , Channels 10

Communication Oral Communication inter personal communication,
Module, I interview Group discussions conversational skill, public speaking, nature,
structure and styles o speeches, public meeting, board meeting, business
presentations. Video Conferencing role of IT and computers in oral
presentations, Cyber Security and Cyber Information
Written communication, Formats for business letters and memos, routine type,
sales promotion, bill collection, disciplinary action; persuasive messages;
Module II negative messages; job applications. Preparing a professional resume and cover
letter, follow up messages and letters .Internal communication through memos,
minutes, notices circulars. Writing effective Business Reports; Digital 12
Communication, PowerPoin preparation.

31
 Recruitment and Employment Correspondence; Drafting the
Employment Notice, Job Analysis, Job Application Letter; Curriculum
Module III Vitae/ Resumes, 12
Interview: An offer of employment; Job Description, Letter of
Acceptance Letter of Resignation and Promotion, Testimonials and
References.
Business and Social Etiquette; Body language, gesture and posture,
eye contact, handling hand movements, gait, Voice and tone, Meeting
Module IV and Boardroom Protocol Professional conduct in a business setting,
workplace hierarchy, the proper way to make introductions; Use of 14
courteous phrases and language in the workplace. Professional Image,
appropriate business attire, cell phone etiquette, Telephone Etiquette,
Table etiquette, time Management, effective business presentation,
Planning, Structure and Delivery, Slide design and Transition.
Suggested Text Books
1. Business Communication Today, Bovee C L et. al., Pearson Education
2. Business Communication, P.D. Chaturvedi, Pearson Education
3. Business Communication, T N Chhabra, Bhanu Ranjan, Sun India
4. Verbal and Non, Verbal Reasoning, Prakash, P, Macmillan India Ltd., New Delhi
5. Objective English, Thorpe, E, and Thorpe, S, Pearson Education, New Delhi

32
 Course Code Course Title Semester
GEC 1.7.2 DIGITAL BUSINESS I
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Practical Exam Duration 3 Hr
LTP 3+1+0 Generic Elective Core
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion and
presentation by students, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes

REMEMBERING DESCRIBE the conceptual framework of e commerce, mobile commerce and

CO1 social commerce.

UNDERSTANDING SUMMARIZE the impact of information, mobile, social, digital, IOT and related
CO2 technologies on society, markets and
commerce.
APPLYING ILLUSTRATE value creation and competitive advantage in a digital Business
CO3 environment.

ANALYSING EXAMINE the changing role of intermediaries, changing nature of supply

CO4 chain and payment systems in the online and offline world.

EVALUATING ELABORATE upon the various types of digital business models and OUTLINE
CO5 their benefits and limitations

CREATING DISCUSS the various applications of Digital Business in the present day world.
CO6

Module Course Instructio

Content nHours
Digital Revolution and Society: Digital and Social Worlds, Digital Economy,
Digital Enterprise, Defining Electronic Commerce, Emerging E,-Commerce 10
Module I Platforms, Applications and benefits of M-Commerce, Social Media for Social
Networking,
Introduction to Digital Business, Background and current status, E, market
places structures ,mechanisms, economics and impacts Difference between
Module II physical economy and digital economy, Drivers of digital business, Big Data and 14
Analytics, Mobile, Cloud Computing, Social media, BYOD, and Internet of Things,
(digitally intelligent machines/services) Opportunities and Challenges in Digital
Business
Digital Business Applications- Electronic Retailing,B2C Electronic Retailing
Characteristics, Advantages, Limitations, E, Tailing Business Models, Fintech, E
Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, E
Module,III Learning, E, Training, and E ,Books, Online Travel and Tourism Services, E, 12

33
 Employment, Online Job Market, Social Networks Based Job Markets, Social
Recruiting, Virtual Job Fairs and Recruiting, E, Health, Entertainment, Media and
Gaming,

Module IV
Managing Digital Business: Managing Knowledge, Management skills for E, 12
business,Managing Risks in e ,business Security Threats to e business,
Security, Overview,Electronic Commerce threats, Cryptography, Public Key and
Private
Key Cryptography, Digital Signatures, Digital Certificates, Security Protocols over
Public Networks, HTTP, SSL, Firewall as Security Control, Public Key
Infrastructure (PKI) for Security, Prominent Cryptographic Applications
Suggested Text Books
1. Digital Business and E commerce Management, 6th Ed, Dave Chaffey, Pearson,August 2014

2. Introduction to E, Business, Management and Strategy, Colin Combe, ELSVIER,2006

3. Digital Business Concepts and Strategy, Eloise Coupey, 2nd Edition, Pearson latest
4. Trend and Challenges in Digital Business Innovation, Vinocenzo Morabito,Springer

5. Digital Business Discourse Erika Darics, April 2010, Palgrave Macmillan

6. A textbook on E,-Commerce, E R Arunrajan Mishra, Dr WK Sarwade,NehaPublishers and
Distributors, 2010

34
 Course Code Course Semester
Title
GEC 1.7.3 PERSONAL FINANCIAL PLANNING I
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100

Periods / Week 4 Internal Evaluation 20

Credit 4 End Semester 80
Instruction Mode Practical Exam Duration 3 Hr
LTP 3+1+0 Generic Elective Core
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, discussion and presentation
bystudents.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DESCRIBE. Demonstrate an understanding of the theories
andconcepts of the financial planning
CO2 UNDERSTANDING SUMMARIZE Create a personal financial plan
CO3 APPLYING ILLUSTRATE Analyse the risk, return characteristics of different asset
classesavailable to individuals for investing
CO4 ANALYSING EXAMINE. Create portfolio based on their risk tolerance, constraints and
unique lifecircumstances
CO5 EVALUATING ELABORATE Evaluate tax implications of a particular plan
CO6 CREATING DISCUSS the I T deductions under different sections.
Module Course Instructio
Content nHours

Introduction to Financial Planning, Need for Financial Planning, Assessing Personal

and Financial Goals, Needs and Priorities, Attitudes and Expectations and Risk
Module I Tolerance Level, Personal Financial Planning Process, Preparation of Personal Budget, 10
Personal Financial Statements, Responsibilities of a Financial Planner, Time Value of
Money, KYC, PAN and AADHAR.
. Investment Planning- Introduction to Investment Planning, Investment Criteria,
Liquidity, Safety and Profitability, Investment Vehicles (Gold ,Bonds, Equity, FD,
Insurance, MFs, ETFs, Post Office Savings, Real Estate etc.), Risk and Return Associated
Module II with these Investments, Return Comparison Over a Period of Time from Different 14
Asset Classes Investment Strategies, Mutual Funds as Investment Vehicle, Special
Focus on SIP, STP, and SWP, NFOs, Trading in Commodities, Derivatives and Fandoms,
Crypto Currency, Creating an Investment Portfolio, Awareness of selling in Investment
Products. Risk Analysis, Insurance Planning and Debt, Risk analysis, Concept of Long
Term Risk
Tax Planning _What is Tax Deduction? Tax Deductions under the Section and
Module III RespectiveSubsections of , 80C, 80D, 80E, 80G, 80 I, Sections 80 JJA,80QQB, 80RRB,
80TTA, 80U and other Relevant Sections, Direct Tax Code (DTC), Taxation Impact on 12
DifferentInvestment Options, Personal Tax Planning, Filing IT Returns.

35
Module IV Retirement Planning and, Wealth management: Retirement Planning foran
Individual, Pension Plans, Provident Fund, Gratuity, Life Insurance Plans., General
Insurance Plans Reverse Mortgage Plans, Senior Citizen Schemes, Transferring Assets 12
During Life Time Power of Attorney, Transferring Assets Post Death – e.g.,
Nominations, Will, and Creating Trusts.
Suggested Text Books
1. From the Rat Race to Financial Freedom by Manoj Arora
2. Wealth Management by Ashiya Manish
3. Introduction to Financial Planning by Indian Institute of Banking and Finance
4. Personal Finance by Kapoor Jack R., Dlabay L.R., Hughes R.J.

36
 Course Code Course Title Semester
SEC 1.8.1 COMPUTER APPLICATIONS I
Scheme of Instruction Scheme of Examination
Total Duration 24 Hrs Maximum Marks 48
Periods / Week 2 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Practical Exam Duration 2Hr

T+P 1+2 Skill Enhancement Course

Course Outcomes, On successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
REMEMBERING RECOGNIZE To apply various terminologies used in the
CO1
operation of computer systems in a business environment.

UNDERSTANDING EXPRESS To apply various terminologies used in the operation of computer

CO2 systems in a business environment.

APPLYING DEMONSTRATE To apply various terminologies used in the operationof

CO3 computer systems in a business environment.
CO4 ANALYSING ANALYSE the application of computers in business
CO5 EVALUATING APPRAISE the pros and cons DBMS and data information

CO6 CREATING CREATE and DELIVER effective spread sheets, graphs

Course Content Instructio

Module
nHours
Concepts of Computers, Brief History of Computers, Generation and its Evolution,
Characteristics of Computers (Hardware, Software), Criteria
for using the Computers, Organizations and Functions of Computers ,Advantages
Module I and Disadvantages of Computers, Main Areas of Computers and their 6
Applications. Primary and secondary memory, RAM and ROM, Hard Disk,
Magnetic Tape Optical devices, Flash memories ,Computer software,
Classification and Types, Generations of computer languages

Operating System Functions, types , Multiprogramming, Multiprocessing

Module II Timesharing, Real time, Online and Batch Systems, Booting process, Windows 6
environment basics,, Desktop, Common Start menu options.
Data Communication, Operating Systems Concepts, Fundamentals of Data
Communication; Network Concepts and Classification; Introduction to the 6
Module III internet a ndIts applications. MS Windows, MS Office (MS Word, PowerPoint,
Excel, Access, and Outlook)

37
 Managerial Applications of computers, Computer and Management functions,
Module IV Word Processing Software, Creating document – File Management, Editing,
formatting, Using tools, Tables, Working within tables, Spreadsheet software,
Introduction, Creation of spreadsheet application; range, formula, functions 6
database functionsin spreadsheet, Graphics on spreadsheet
Suggested Text Books
1. Computer Fundamentals by Pradeep K. Sinha and Priti Sinha
2. Summer M. – Computer Concepts and Uses (PHI)
3. Long, L. – Computers (PHI)

4. David. Van Over – Foundation of Business systems (Dryden)

5. Understanding Computers, Today and Tomorrow by Morley and Parker, Cengage

6. Introduction to Computer science, ITL education solutions, Pearson.

38
 Course Code Course Title Semester
SEC 1.8.2 Written and Verbal Communication I
Scheme of Instruction Scheme of Examination
Total Duration 24 Hrs Maximum Marks 48
Periods / Week 2 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Practical Exam Duration 2 Hr
TP 1+2 Skill Enhancement Paper
Course Outcomes, On successful completion of the course the learner will be able to

CO# Cognitive Abilities Course Outcomes

REMEMBERING RECOGNIZE the various elements of communication,

CO1 channels of communication and barriers to effective
communication.
UNDERSTANDING EXPRESS themselves effectively in routine and special real world business
CO2 interactions.

CO3 APPLYING DEMONSTRATE appropriate use of body language.

ANALYSING TAKE PART IN professional meetings, group discussions, telephonic calls,
CO4 elementary interviews and public speaking activities.

EVALUATING COMPOSE variety of letters, notices, memos and circulars.

CO5
CREATING CREATE and DELIVER effective business presentations,
CO6 using appropriate technology tools, for common businesssituations..

Module Course Content Instructio

nHours
Basics of Communication, Communication elements and process, Need of
Communication, Channels, forms and dimensions of communication, Verbal
Module I and non,verbal communication. Soft skills, How communication skills and 6
soft skills are inter,related ,Body language, posture, eye, contact, handling
hand movements, gait , Voice and tone, Meeting and Boardroom Protocol ,
Guidelines for planning a meeting
.Module II Speaking skills , Characteristics of effective speech, voice quality, rate of
speaking, clear articulation, eye contact, use of expressions, and gestures and 6
posture; Types of managerial skills, speeches, speech of introduction, speech
of vote of thanks, occasional speech, theme speech, formal speeches during
meetings
Module III Etiquette, Cell phone etiquette, Telephone etiquette guidelines, Mastering the
telephone courtesy, Active listening, Putting callers on hold, Transferring a cal
Screening calls, Taking a message, Voice Mail, Closing the call, When Making calls 6
Closing the call, Handling rude or impatient clients, Cross, cultural
communication, cultural sensitivity, Cross, cultural issues which affect
Communication across different Cultures, Culture and

39
 Nonverbal communication, Effective intercultural communication,
Business and social etiquette.
Module IV Presentation skills, Principles of Effective Presentations, Planning, Structure
andDelivery, Principles governing the use of audiovisual media, Time
ManagementSlide design and transition, representation of textual 6
information into visuals foreffectiveness of communication , Style and
persuasiveness of the message Adherence to the number of slides, Dynamics
of group presentation and individual presentation
Suggested Text Books
1. Business Communication Today, Bovee C L et. al., Pearson Education
2. Business Communication, P.D. Chaturvedi, Pearson Education
3. Business Communication, T N Chhabra, Bhanu Ranjan, Sun India
4. Verbal and Non,Verbal Reasoning, Prakash, P, Macmillan India Ltd., New Delhi

40
 Course Code Course Title Semester
SEC 1.8.3 LIFE SKILLS I
Scheme of Instruction Scheme of Examination
Total Duration 24 Hrs Maximum Marks 48
Periods / Week 2 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Practical Exam Duration 2Hr
T+ P 1+2 Skill Enhancement paper
Course Outcomes, On successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING RECALL the mandatory skills for successful life
CO2 UNDERSTANDING UNDERSTAND the concepts of various life skills
CO3 APPLYING PRACTICE the soft skills.
CO4 ANALYSING ANALYZE the linkages of these skills in real life
CO5 EVALUATING EXPLAIN the impact of the life skills in real life.
CO6 CREATING DEVELOP necessary competencies for enhancing lifeskills

Course Content Instructio

Module
nHours
Introduction, Definition of life Skills – Need and
Importance of Life Skills. Decision Making and Problem Solving, 6
Module I ProblemAnalysis – Techniques – Steps – Cognitive and Personal biases;
Problem solving, Characteristics of Complex problems – Problem
Solving Strategies – Problem Solving Methods – Barriers to problem
solving.
Lateral Thinking and Creative Thinking, Methods– Problem
Module II Solving; Critical Thinking; Logic and Rationality – Functions – Procedures. 6

Effective Communication and Interpersonal Relationship, Verbal and

Module III 6
Non Verbal Communication, Business Communication – Types –
Importance – Stages.
Self ,Awareness and Empathy, Self Awarenes
Module IV Techniques; Empathy, Definitions, Development, Individual 6
Differences – Empathetic Anger and Distress.
Suggested Text Books
1. Adair, J. Decision Making and Problem Solving. UK, Kogan Page Publishers.2010
2. Harper, Nancy Life Skills, Essential for Personal Growth on the Ever Changing Road of Life.
Bloomington, IN, Author House. (2010).

3. Adair, J. and Allen, M. Time Management and Personal Development. London,

Hawksmere.(1999).
4. Hattie, John Self, concept. New York, Psychology Press. (2014)
5. Mallet, Michael Think Smarter, Critical Thinking to Improve p r o b l e m ,solving and Decision
Making Skills. New Jersey, John Wiley and Sons. (2014)

41
 Course Code Course Semester
Title
AEC 1.9 ORGANIZATION ANALYSIS 1

Scheme of Instruction Scheme of Examination

Total Duration 24 Hrs Maximum Marks 48
Periods / Week 2 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Practical Exam Duration ,,,,,,,,,
T+P 1+2 Ability Enhancement Course
Course Outcomes, On successful completion of the course the learner will be able to,
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases for experiential learning.
CO# Cognitive Abilities Course Outcomes
DESCRIBE the key historical, organizational, market related, financial,
CO1 REMEMBERING governanceleadership and social responsibility dimensions of a real world
business organization

SUMMARIZE the regional, national and global footprint of a

CO2 UNDERSTANDING realworldbusinessorganization.

CO3 APPLYING . DEMONSTRATE the use of secondary – offline and onlineresources to profile
areal world business organization

CO4 ANALYSING ANALYSE, using tables and charts, the trends in market standing and
financial performance of a real world business organization over thelast 5
years.
COMPOSE a succinct summary of future plans of a real world business
CO5 EVALUATING organization the company website, shareholders reports and other information
available in the public domain.
IMAGINE the key challenges and opport Module ies for a real
CO6 CREATING world business s organization in the immediate future (1 to 3 years).
Course Content Instructio
Module
nHours
Enterprise History and Background, Establishment, Original and Current
Promoters, Business Group or Business Family to which it belongs, Vision,
Mission, Philosophy – Values, Quality Policy, Brief profiles of the Chairman, 6
Module I CEO, MD, Members of Board of Directors along with their career highlights CSR
Initiatives, Technical and other collaborations if any, Recent Mergers and
Acquisitions, if any.
Organization , Organization Structure, Geographical (domestic and global) foot
print , Manufacturing /Service locations Indian and major worldwide,
. Certifications if any , ISO / EMS / FDA / CMMI , etc. Online presence. 6
Module II Initiatives towards gender diversity, Initiatives towards social inclusion,
Initiatives towards environment conservation. Current Talent needs. Key
highlights of the company’swebsite

42
 Markets, Major Customers, customer segments, Products Product lines, Major Brands,
Market Share – nationally, region wise, product wise, Advertising Agency, Advertising
Punch Line/Slogan, Logo, Key Alliances in the past 5 years and impact. Mergers and 6
Module III Acquisitions, if any. Technological developments Disruptive innovations affecting the
organization. Labour unrest if any – reasons thereof and impact. Emerging potential
competition through first generation entrepreneursor Global / local players.
Financials, Data to be studied, tabulated, graphically depicted ,analyzed and
presented for last 5 years for the Revenues, Profitability ,Market Capitalization,
Segmented Revenues, Auditors. Listing status and Scrip Codes – BSE and NSE, Global
Listings on International Stock Markets, Share Price Face Value, Current Market 6
Module IV Value, Annual High Low Figures, P/E Ratio, and Shareholding Pattern. Governance,
Philosophy, Action taken by SEBI if any, Involvement in Scams, Insider Trading
Issues, Standard and Poor’s Corporate Governance Scores, CRISIL Rating. Major
Awards and Achievements of the Organization in the last 5 years. Forward looking
statements of the top
Management.

Note,
 Students should work in groups of 3 to 5 each under the guidance of a faculty.
 Students shall carry out an in-depth study of any THREE Organizations of their choice.
 Organizations selected should demonstrate a variety across sectors, ownerships, size,andother key
Dimensions.
 Students shall submit a structured detailed report.
 No text books are prescribed.
 The course has to be taught using the company annual reports and other publicationslikecompany
website, social media feeds business newspapers and business data bases.

*********************************

43
 SECOND SMESTER

Scheme of Teaching and Examination

MASTER OFBUSINESS ADMINISTRATION
Choice Based Credit System (CBCS) and Outcome Based Education(OBE)

II Semester

Sl.no Course Code Course Title

1. GCC 2.1 Financial Management

2. GCC 2.2 Human Resource Management

3. GCC 2.3 Marketing Management

4. GCC 2.4 Production and Operations Management

5. GCC 2.5 Business Research Methods

6. GCC 2.6 Management Science

7. GEC 2.7 Generic Elective Course

8. SEC 2.8 Skill Enhancement course

9. AEC 2.9 Industry Analysis

Note: The Course instructor has to compulsorily discuss minimum two case studies GCC andGEC papers.

Sl.No Generic Elective Skill Enhancement Ability

Course(GEC 2.7) Course(SEC 2.8) Enhancement
Course (AEC 2.9)
1. Digital Entrepreneurship Entrepreneurship Lab Industry Analysis

2. Industry 4.0 Employability Skills

3. Managing Innovations Excel and SPSS

46
 Course Code Course Title Semester
GCC 2.1 FINANCIAL MANAGEMENT II
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, discussion and presentation
bystudents,analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes

CO1 REMEMBERING DESCRIBE the basic concepts related to Financial Management

CO2 UNDERSTANDING EXPLAIN in detail all theoretical concepts throughout the syllabus
CO3 APPLYING PERFORM the required calculations through relevant numerical
problems.
CO4 ANALYSING ANALYZE various financial situations
CO5 REMEMBERING EVALUATE impact of business decisions on Financial
Statements,Working Capital, Capital Structure and Capital
Budgeting of the firm
Module Course Content Instruction
Hours
Financial Management, Meaning, Concept , Scope , Functions of Finance
Manager, Finance Functions, Profit Maximization Vs Wealth Maximization,
Module I Agency Relationship and Cost , Concept of Time Value of Money , Future Value 10
and Present Value.
Investment and Dividend Decision, Investment Decision Process ,Capital
Module II Budgeting Decisions ,Traditional Vs Discounted Cash Flow – Pay Back 10
Period, Average Rat of Return, Net Present Value, Dividend, Meaning,
Major forms of Dividends Factors affecting Dividend Policy, Dividends
Relevance and Irrelevance Models , Walter and Gordon’s models
Financing Decision, Concept of Capital Structure,
Capital Structure Determinants, Sources of Financing, EBIT,
Module III EPS Analysis Cost of Capital Meaning, Importance, and Classification of 10
Cost of Capital Concept –Determinant of Cost of Capital–Weighted
Average Cost of Capital, Leverage, and Concept – Types of Leverage,
Implications.
Working Capital Decision, Working Capital , Concept, Components of
Module IV WorkingCapital, Determinants of Working Capital, Working Capital Cycle, 10
Estimation o Working Capital Requirement (problems), Inventory
Management, Receivables Management, Cash Management(Theory Only)

Suggested Text Books

1. S.N.Maheshwari, Fundamentals of Financial Management, Sultan ChandPublications.

2. Financial Management, Rajiv Srivastava and Anil Mishra, Oxford University Press
3. John J Hampton, Financial Decision Making, PHI
4. Van Horne, James C., Financial Management and Policy, Prentice Hall of India.

45
 Course Code Course Title Semester
GCC 2.2 HUMAN RESOURCE MANAGEMENT II

Scheme of Instruction Scheme of Examination

Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+ Internal Evaluation 20
0
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion andpresentation by
students, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DEFINE the key terms related to performance
Management and competency development at various
levels and across variety of organizations.

CO2 UNDERSTANDING EXPLAIN various models of competency development.

CO3 APPLYING PRACTICE competency mapping.
CO4 ANALYSING ANALYSE competencies required for present and
potential futurejob roles
CO5 EVALUATING DESIGN and MAP their own competency and plan
better andappropriate career for themselves.

CO6 CREATING DEVELOP a customized competency model in

accordance withthe corporate requirements.

Module Course Content Instruction

Hours

Human Resource Management, Introduction, Concept and Challenges, Objectives, Scope

– Role and Importance of HRM, HR Policies, Functions of HRM, Challenges of HRM.
Module I Emerging Trends in HRM, HRIS, Need and Uses of HRIS. HR Accounting, Concepts, 10
Objective, Advantages. HR Audit, Objective, Process. HR Shared Services, Concept –
Objective – Benefits.
HR Acquisition and Employee Retention, Human Resource Planning, Definition, Need and
Objective, HRP Process, Job Analysis Process – Job Description and Job Specification
Factors affecting Job design, Job enrichment Vs job enlargement. Recruitment Introduction
Module II and Sources of Recruitment, Difference between recruitment and Selection, Recruitment 10
Selection Process, Induction and Orientation. Career Planning, Process of career planning
and development Succession Planning, Transfer and Promotion. Retention of Employees
Importance of retention, strategies of Retention. Employee engagement Employee
Branding.

46
 Managing Employee Performance and Training, Performance Appraisal and
Performance Management– Definition, Objective, Importance, Appraisal Process and
Appraisal Methods, Potential Appraisal, Competency Mapping, procedures, steps,
Module III and competency Assessment, Training and Development, Definition – Scope –Role of 14
Training in Organizations, Objectives, Training Need Assessment, Types of Training,
E, Learning. Benefits of Training, Evaluation of Training Effectiveness, and
Kirkpatrick model, kaufman, CIRO‘s and Phiip Model.
Compensation Management, Concept, Objectives, Importance of Compensation
Management, Current Trends in Compensation. Factors in compensation plan. Wage
Module V Salary differentials, Components of salary. Incentives and Benefits – Financial and 14
Nonfinancial Incentive, Fringe Benefits Employees Separation, Retirement,
Termination, VRS, Golden Handshake, Suspension, Concepts and Methods,
Grievance Procedure in Indian Industry.

Suggested Text Books

1. Decenzo and Robbins, Personnel/Human Resource Management, PHI, 2010.
2. C.B.Memoria, Personnel Management, Himalaya Publishers, 2002.
3. P.Subba Rao, Personnel/Human Resource, Managements, Himalaya Publishers.
4. S.S.Khanna, Human Resource Management. Tata McGraw ,Hill.
5. Patnayak Biswajeet, Human Resource Management, 2Ed, PHI, New Delhi,2004.

47
 Course Code Course Title Semester
GCC 2.3 MARKETING MANAGEMENT II
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes

RECALL and REPRODUCE the various concepts,

CO1 REMEMBERING
Principles, frameworks and terms related to the function and role of
marketing.
DEMONSTRATE the relevance of marketing Management concepts and
CO2 UNDERSTANDING frameworks to a new or existing business across wide variety of sectors
andILLUSTRATE the role that marketing plays in the „tool kit‟ of every
Organizational leader and manager.
APPLY marketing principles and theories to the demands of marketing
CO3 APPLYING functionand practice in contemporary real world scenarios.
EXAMINE and LIST marketing issues pertaining to segmentation, targeting
andpositioning, marketing environmental forces, consumer buying behavior
CO4 marketing mix and Product Life Cycle in the context of real world
ANALYSING marketing offering (commodities, goods, services Products/ Eservices).

EXPLAIN the interrelationships between segmentation,

CO5 EVALUATING targeting and positioning, marketing e environment, Consumer buying
behavior, marketing mix andProduct Life Cycle with real world
examples.
DISCUSS alternative approaches to segmentation, targeting and positioning,
themarketing environment, consumer buying behavior, marketing mix and
CO6 CREATING Product Life Cycle in the context of real world marketing offering
(Commodities, goods and services, E,products, E,service.).

48
 Module Course Content Instructi
onHours

Introduction to Marketing, Definition and Functions of Marketing Scope of

Marketing, Core concepts of marketing – Need, Want, Demand Customer Value,
Module I Exchange, Customer Satisfaction, Customer Delight Customer loyalty, problem, 10
Linkage of Marketing function with all functions in the organization. Selling versus
marketing. Concept of Marketing Myopia, Marketing Process Consumer buying
Behavior
Marketing Environment, Concept of Environment, Macro Environment and Micr
Environment, Components and characteristics, Needs and trends, Major forces
Module II impacting the Macro Environment and Micro Environment, Need for analyzing the 10
MarketingEnvironment. Analyzing the Political, Economic, Socio,
Cultural, Technical and Legal Environment. Demographics.
Segmentation, Target Marketing and Positioning, Segmentation, Concept, Need
andBenefits. Bases for segmentation for Consumer and business markets. Levels o
segmentation, Criteria for effective segmentation. Market Potential and Market Share.
Module III Target Market, Concept of Target Markets and criteria for selection. Segment 10
Marketing, Niche andLocal Marketing, Mass marketing, Long Tail
Marketing. Positioning, Concept of differentiation and positioning, Value,
Propositionand Unique Selling Proposition.

Marketing Mix, Origin and Concept of Marketing Mix, 7P‟s , Product Life Cycle, New
product Development, Branding, types of Branding, Strategies of branding, promotion
Module IV concept, kind of promotion, channels of distributions. 10
Recent Trend in marketing –Experiential marketing, Inbound marketing, Voice search
marketing, content Marketing, Digital marketing, Social media Marketing, Guerilla
Marketing.
Suggested Text Books
1. Etzel, M. J., Bruce, J. W., Stanton, (2010). Marketing (14thed.). New Delhi, Tata
McGraw,Hill.

2. Kotler, P. and Armstrong, G. (2017). Principles of Marketing (17th ed.).Pearson.

3. Kotler, P., Keller, K., Koshy, L., and Jha, M. (2010). Marketing Management, A
South AsianPerspective(14thed.). New Delhi, Pearson
4. Perrault. W.D (Jr.), Cannon, J.P., and McCarthy, E.J. (2010). Basic Marketing.New Delhi,
Tata McGraw,Hill.

49
 Course Code Course Title Semester
GCC 2.4 PRODUCTION AND OPERATION MANAGEMENT II
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING RECALL and REPRODUCE the various concepts, Principles, frameworks and
terms related to the function and role of marketing.
DEMONSTRATE the relevance of marketing Management concepts and
CO2 UNDERSTANDING frameworks to a new or existing business across wide variety of sectors and
ILLUSTRATE the role that marketing plays in the „tool kit‟ of every Organizational
leader and manager.
CO3 APPLY marketing principles and theories to the demands of marketing Function
APPLYING and practice in contemporary real world scenarios.
EXAMINE and LIST marketing issues pertaining to segmentation, targeting and
positioning, marketing environmental forces, consumer buying behavior marketing
CO4 ANALYSING mix and Product Life Cycle in the context of real world marketing offering
(commodities, goods, services Products/Eservices).
EXPLAIN the interrelationships between segmentation, targeting and
CO5 EVALUATING positioning, marketing environment, Consumer buying behavior, marketing mix
and Product Life Cycle with real world examples.
DISCUSS alternative approaches to segmentation, targeting and positioning, the
marketing environment, consumer buying behavior, marketing mix and Product
CO6 CREATING Life Cycle in the context of real world marketing offering (Commodities, goods and
services, E,products ,E,service.).
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning

Instructi
Module Course Content onHours
Introduction, meaning, nature and scope of production and operations management
Difference between production and operations management. Productivity, factors
Module I affecting productivity and productivity measurement. Work study— Method study 10
and work measurement. Production Technology – Types of manufacturing processes.
Plant location and types of plant layout.

Types of production planning, process of production planning and control(PPC) –

Module II routing scheduling and loading. Master production schedule, aggregate production
planning. Types of inventories, inventory control techniques, EOQ, ABC, VED, FSN, HML 10
and SDE (Simple numerical problems on Inventory control techniques). Just,in,time
(JIT) and KANBAN.

50
 Overview of supply chain management, conceptual model of SCM, supply chain
drivers,measuring supply chain performance. Sequencing, Processing
Module III ‗n‘ jobs through 2 machines, Processing ‗n‘ jobs through ‗m‘ machines, Replacement
models, Failure machine of items, types of Replacement problems. 10

TQM, Deming’s 14 principles, Juran’s quality triology, PDCA cycle, KAIZEN, quality
Module IV circles, 7QC tools and its 7 new management tools, ISO 9000,2000 clauses, six sigma,
TotaProductive Maintenance (TPM 10

Suggested Text Books

1. William J Stevenson, Operations Management, Irwin McGraw,Hill
2. K N Krishnaswamy and M Mathirajan, Cases in Operations Management, PHI
3. Haizer and Render, Operations Management, Person India Education services
PvtLtd.
4. Chase, R.B., Shankar, R. & Jacobs, F.R. Operations & Supply Chain Management(Tata McGrawHill,
14th Edition)

51
 Course Code Course Title Semester
GCC 2.5 BUSINESS RESEARCH METHODS II
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs

LTP 3+1+0 Compulsory Generic Core Course

Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DEFINE various concepts and terms associated with scientific business
research.
CO2 UNDERSTANDING EXPLAIN the terms and concepts used in all aspects of scientific business
research.
CO3 APPLYING MAKE USE OF scientific principles of research to SOLVE
contemporary business research problems.
CO4 ANALYSING EXAMINE the various facets of a research problem and ILLUSTRATE
therelevantaspects of the research process from adata driven decision
perspective.
CO5 EVALUATING JUDGE the suitability of alternative research designs, sampling designs,data
collection instruments and data analysis options in the context of a given
real lifebusiness research problem from a data driven decision Perspective.

CO6 CREATING FORMULATE alternative research designs, sampling designs,data

collection instruments, testable hypotheses, data analysis strategies
andresearch reports toaddress real life business research problems.

Module Course Content Instructio

nHours

Introduction to Business Research, Meaning, Scope, Role of Business

Module I Research ,types of Research, stages of Research process, Business Research in 10
21stcentury, Ethical issues in Business Research.
Research Design Business Research, Meaning, Types of Business Research,
Problem Statement, review of literature, Hypothesis and Testing of Hypothesis,
Module II Research Design, features of good research design, Data collection Methods, 10
Primary data, Secondary data,. Sample design, Sampling Methods, Sample Size
determination,

52
 Measurement and Sca ling, Concept of Measurement and Scaling Types of
Scales Nominal, Ordinal, Interval and Ratio scales – Attitude measuring scales
Module III Reliability and Validity of Scales. Questionnaire Design, Types of Questions, Open,10
ended, close ended Procedure for developing a Questionnaire, Editing, Coding,
Tabulation, and Presentation of Tabular Data.
Data Analysis using SPSS and Research Report, Introduction to SPSS,
Analysis o Data using SPSS, Measures for Central tendency Parametric and Non
Module IV 10
Parametric Statistics, Correlation, Factor Analysis, Interpretation of results, Report
Format, Form of Report, Oral and written report, Qualities of Good Research
report.

Suggested Text Books

1. Krishnaswamy, K. N., Sivakumar, Appa Iyer, Mathirajan, Management Research
Methodology:Integration of Principles, Methods and Techniques. Pearson Education.
2. Sekaran, UMA. Business research methods – A skill building approach (latest edition).John Wiley.

3. Zikmund W.G. Business Research Methods. (latest Edition). Dryden Press.

4. R. Paneerselvam , Research Methodology, Prentice Hall India Pvt Ltd.
5. Research Methodology, concept and Cases, Dr. Deepak Chawala, Dr.
NeenaSondhi, Vikas Publishing House Pvt Ltd. New Delhi

53
 Course Code Course Title Semester
GCC 2.6 MANAGEMENT SCIENCE II
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+ Internal Evaluation 20
0
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
RECALL the Operations Management concepts by introducing
CO1 REMEMBERING various optimization techniques with managerial perspective, to
facilitate the use of Operations Research techniques in managerial
decisions.

DEMONSTRATE the usage of game theory and Simulation for Solving

CO2 UNDERSTANDING Business problems.
APPLY quantitative skills that are required to make business Decisions.
CO3 APPLYING

APPLICATION of mathematical models in business

CO4 ANALYSING decision making scenarios.
FORMULATING strategies for optimal use of various
CO5 EVALUATING
resourceswithin the organizations..
CO6 CREATING APPLICATION of optimization tools for decision making

Module Course Content Instructi on

Hours
Operation Research and Linear Programming: Introduction to Operations
Research Origin, Nature, Definitions, Managerial Applications and Limitations of
Operation Research, Mathematical modeling of real life problems.
Module I Linear Programming: Formulation of Linear Programming Problems General 10
statemen and assumptions underlying Linear Programming Graphical Solutions
Simplex Method Duality (emphasis on formulation &
economic interpretation.

54
 Transportation Problems(TP) Introduction to transportation problems, North‐
West corner rule, Least cost method, Vogel‟s approximation method for obtaining initial
Module II feasible solutions, Stepping stone and MODI method to get optimal solution, 10
Transshipment problem.
Assignment problem: Mathematical model, Balanced and unbalanced problems,
Hungarian Method for the assignment problem, Degeneracy, Optimality conditions,
Methods to find starting solution and optimal solution.

Application of OR : Queuing Theory, Concepts of Queue/Waiting Line, General Structure 10

of a Queuing System , Operating characteristics of Queue, deterministic Queuing
Module III Models, Probabilistic Queuing Model.
Decision under Conflict: Game Theory, Two person zero, sum games, Maximum
Minimax PrincipleGames without Saddle point, Mixed strategy, Dominance Rule.
Simulation: Concept, process of simulation, types of simulation Monte Carlo
Simulation,

Network Fundamentals, Scheduling the Activities, Fulkerson‟s Rule Construction

of the Networkdiagram, Critical Path Analysis, float and slack analysis (Total float,
Module IV free float, independent float).Probability consideration in PERT, Time, Cost
optimization in Project.

Suggested Text Books

1. David R. Anderson, Dennis.J. Sweeney, Thomas A. Williams, Introduction to
Management Science, Quantitative approach to Decision Making, 14th Edition Cengagelearning.

2. Wayne L Winston. Operations Research: Applications and Algorithms (Latest Edition). Duxbury
Press.An Imprint of Wadsworth Publishing Company, Belmont, California, USA
3. Budnick F.S., “Principles of Operations Research for Management”, Richard D Irwin,Latest Edition

4. J.K. Sharma, “Operations Research Theory and Applications 2009, 4th Ed. Macmillan
5. Ravindra A., Philips D.T., and Solberg J.J.. Operations Research – Principles and Practice(Latest
Ed.),John Wiley and Sons.

6. N. D Vohra, Quantitative Techniques in Management,Tata Mcgraw Hill, Latest Edition

55
 Course Code Course Title Semester

GEC 2.7.1 DIGITAL ENTREPRENEURSHIP 2

Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Generic Elective Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion and
presentation by students, analysis of cases and articles, and project work for experiential learning.
CO# Cognitiv Course Outcomes
e
Abilities
REMEMBERING RECALL and REPRODUCE the various concepts, Principles, frameworks
CO1 andterms related to Digital
Entrepreneurship.
UNDERSTANDING DEMONSTRATE the relevance of creativity and innovation. LLUSTRATE
CO2 therole the digital entrepreneurship plays Developing business.

APPLYING APPLY the idea for developing business plan and conduct feasibility
CO3 study

ANALYSING ANALYSE and Articulate the nature of digital value creation and R&D.
CO4

EVALUATING EXAMINE the strategies for maintaining team relationships that

CO5 facilitateflexibility, collaboration and quick decision making.
CREATING DEVELOP the entrepreneurial talent in the
CO6 successful,commercialapplication ofinnovations and explore
entrepreneurial leadership and Management style.

Module Course Content Instruction

Hours

Entrepreneurship, Entrepreneurship in the twenty first century, Innovation and

entrepreneurship, Developing creativity, business idea and evaluation, developing
Module I the business plan and launching the business, financing the business, growing the 10
business, Exit, Failure and success The Digital landscape for Digital Startups,
Accelerators and Incubators in the21st century.
Creativity and Entrepreneurial Plan, The business plan as an entrepreneurial tool,
Contents of a business plan, Idea Generation, Screening and Project Identification,
Module II Creative Performance, Feasibility Analysis, Economic, Marketing, Financial and 10
Technical; Project Planning, Evaluation, Monitoring and Control segmentation.
Creative

56
 Problem Solving, Heuristics, Brainstorming, Synectics, Value Analysis, Innovation.
Project Feasibility and Project Appraisal.

Digital Entrepreneurship, Meaning, Definition of Digital Entrepreneurship and

Digital Entrepreneurs. New Oporto Module ies and Challenges. Reasons for
Module III entrepreneurs to turn into Digital Entrepreneurs. Entrepreneurship and Digital 10
entrepreneurship –Difference and pillars of Digital Entrepreneurship. Reducing
Barriers to Entrepreneurship in the digital era and the New
entrepreneurial challenges in the digital era..
Digital Business Design and Value Proposition, Definition of Digital Business Design
type of Digital Business and the importance of Digital Business Design for Digital
Module IV Entrepreneurs. Preparing for the Digital Revolution. Value Proposition, Describing 10
the purpose of Digital Business and Competitive advantage versus alternatives. The
ABC‟s of Digital Business Design (The Acquisition, Behavior Conversion Process)

Suggested Text Books

1. Entrepreneurship –Successfully launching new ventures –third edition – Bruce
R. Bar
ringer, R. Duane Ireland – Pearson
2. Entrepreneurship and Small Business, Start –Up, Growth and Maturity, , ThirdEdition, Paul
Burns – Palgrave Macmillan

3. Product Management– Donald R.Lehaman, Russel.s. Winer, Tata McGrawhilledition

4. David holt Entrepreneurship , New Venture Creation , Prentice Hall India,

5. . Peter F. Drucker , Innovation and Entrepreneurship
6. S.S. Khanka , Entrepreneurial Development S.Chand and Company Ltd. NewDelhi

57
 Course Title Semester
Course Code
GEC 2.7.2 MANAGING INNOVATIONS 2
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Generic Elective Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitiv Course Outcomes
e
Abilities
REMEMBERING DESCRIBE the key ideas relevant to innovation, intellectual property,
CO1
business models
UNDERSTANDING INTERPRET the various theories of innovation and EXPLAIN with
CO2 examples the types of innovation.
APPLYING EXPERIMENT WITH innovation as a systematic
CO3
process and generate innovative ideas for new products and services.

ANALYSING DISSECT contemporary startup businesses for their business models,

CO4 extentof innovation, success and failure.
EVALUATING CREATE an inventory of product and process innovations for daily use
CO5 consumer products and routine business processes in a typical
organization.

CREATING CREATE a potential list of innovation needs for India in the local, regional
CO6 andnational context and ASSESS the likelihood of constructing a business
model around these needs in the current local, regional and national
context.

Course Content Instructio

Module nHours

Creativity, Meaning of Creativity, Individual and Group Creativity, Convergent

Module I Thinking, Divergent Thinking and Generation of 10
Creative Ideas, factors affecting creativity, creativity process, stages of creativity ,

Basics of Innovation, Concept of Innovation. Invention and Creativity , Role and

relationship with innovation, Product innovation and process innovation, Radical
Module II and incremental innovation, Technological innovation, commercial or 10
organizationa Innovation, Characteristics of innovation in different sectors ,
Innovation in Indian context, Innovation and Creativity, Jugad and innovation,
Innovation in Current Environment, local, regional and national context.

58
 instruments for Innovation, Challenges of Innovation, innovation as a systematic
Module III practice, Steps of Innovation Management, Learning Cycle, The roles of the
innovator, Functional Sources of Innovation –internal Value Chain, Spillovers
from Competitor Suppliers, Customers and Complimentary Innovators, The 10
generation of idea brainstorming, Creativity, Divergent V/s Convergent Thinking,
Design, Thinking, Blue Ocean Strategy, Experimentation in innovation
Management Technology Innovation Process, Idea Championship
Participation for Innovation, Co creation for
Innovation, Screening the innovative ideas, Proto typing to incubation.

Management and Marketing of Innovation, Innovation Management Planning

Technology Forecasting, Innovation Sustainable Conditions, Management of
Module IV innovation Concept of IPR. Creation of IPR, Types of IPR, Patents and Copyrights,
Patents in India Business Models, The evolution of the business model, The 10
Business Model Canvas Business Models and value proposition, Business Model
Failure Reasons and Remedies incubators, Business Vs Technology, Future
markets and innovation needs for India.

Suggested Text Books

1. Innovation Management, Allan Afuah, Oxford Indian Edition.
Innovation Management, Shlomo Maital and D V R Seshadri, Response Books,
2.
Sage
Publications, New Delhi.
3. Innovation, the attacker's advantage, Foster, Richard N., London, Macmillan.
4. Adair on Creativity and Innovation, Edited by Neil Thomas, Viva Books
Innovating at the Edge – How organizations Evolve and Embed Innovation
5.
Capability, Tim
Jones, Butterworth, Hienemann, South Asian Edition.
6. Managing Creativity and innovation, Harvard Business Essentials,
HarvardBusiness School
Press

59
 Course Title Semester
Course Code
GEC 2.7.3 INDUSTRY 4.0 2
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Generic Elective Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion and
presentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Course Outcomes
Abilities
REMEMBERING DESCRIBE the drivers, enablers and compelling forces for Industry
CO1
4.0’s advancement.
UNDERSTANDING UNDERSTAND the power of Cloud Computing in a
CO2 networked economy
APPLYING IDENTIFY the opportunities, challenges brought about
CO3
byIndustry 4.0
ANALYSING OUTLINE the various systems used in a manufacturing plant and their
CO4 role inan Industry 4.0 paradigm
EVALUATING APPRAISE the smartness in Smart Factories, Smart
CO5 cities,smart products and smart services.
CREATING PREDICT how organizations and individuals should prepare to reap the
CO6 benefits

Instructio
Module Course Content nHours
Introduction to Industry 4.0: Overview of the Various Industrial
Module I Revolutions,Digitization and the Networked Economy, Industry 10
4.0 Paradigm, Industry 4.0 characteristics – Interoperability, Virtualization,
Decentralization, Real-time capability, Service orientation , Modularity,
Convergence, Cost reduction and efficiency, Mass customization. Drivers, Enablers,
Compelling Forces and Challenges for Industry 4.0 , Evolution in USA, Europe,
China and other countries, Comparison of Industry 4.0 Factory and Today's
Factory, Trends of Industrial Big Data and Predictive Analytics for Smart Business
Transformation
Key Building Blocks: Internet of Things (IoT), Industrial Internet of Things (IIoT),
Internet of Services, Smart Manufacturing, Smart Devices and Products, Smart
Module II Logistics, Smart Cities, Predictive Analytics. (4+1) 3. Technological Ecosystem: 10
Technologies for enabling Industry 4.0, Cyber physical Systems, Robotic
Automation and Collaborative Robots, Support System for Industry 4.0, Mobile
Computing, Related Disciplines, Issues of Cyber Security.

Data as a resource: Role of data, information, knowledge and collaboration in

Module III future organizations, Resource based view of a firm, Data as a new resource for
organizations, Harnessing and sharing knowledge in organizations, Cloud
ComputingBasics, Cloud Computing and Industry 4.0 10

60
 Applications and the way ahead: Automotive, Agriculture, Retail, Healthcare
Module IV Fintech, Manufacturing, Applications and Case Studies: Industry 4.0 laboratories
, IIoT case studies, Business issues in Industry 4.0 , Opportunities and
Challenges, Future of Works and Skills for Workers in the Industry 4.0 Era, 10
Strategies for competing in an Industry 4.0 world
Suggested Text Books
1. Industry 4.0: Managing The Digital Transformation, Ustundag, Alp, Cevikcan,Emre, Springer

Hands,On Industrial Internet of Things: Create a powerful Industrial IoTinfrastructure

2. usingIndustry 4.0 , Giacomo Veneri.
3. Internet of Things: A Hands,On Approach , Arsheep Bahga.
4. Industry 4.0: The Industrial Internet of Things Paperback, Alasdair Gilchrist.

61
 Course Title Semester
Course Code
SEC 2.8.1 ENTREPRENEURSHIP LAB II
Scheme of Instruction Scheme of Examination
Total Duration 24 Hrs Maximum Marks 48
Periods / Week 2 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Lecture Exam Duration 2 Hrs
LTP 1+2 Generic Elective Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays,
discussion and presentation by students, analysis of cases and articles, and projectwork for experiential
learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING IDENTIFY a basket of potential business opportunities in the local,
regional or national context,
CO2 UNDERSTANDING COMPARE and CONTRAST the shortlisted business
opportunities to SELECT the most suitable / promising
opportunity.
CO3 APPLYING DEVELOP a business model around the shortlisted business opportunity.

CO4 ANALYSING FORMULATE the organization structure for the proposed start up
EVALUATING EVALUATE the market potential and estimate the financing
CO5 requirements for the initial 1 to 3 years after launch.
CO6 CREATING CREATE a proposal for funding the start up
Module Course Content Instructio
nHours

This course provides a hands on experience to the students to convert and apply theoretical and conceptual
knowledgeabout entrepreneurship into practical entrepreneurship. During
the course, students shall identify and evaluate a new business opportunity (which may be supplied by an
entrepreneuror innovator in the nearby region.)
Students shall work in a group, of not more than 5 students, on a real-life business case Scope of the work
expected:
1. Business Model Designing
2. Business Plan Designing
3. Financial Planning
4. Prototype Making
5. Test Marketing
6. Planning Commercial Launch

62
 Course Code Course Title Semester
SEC 2.8.2 EMPLOYABILITY SKILLS 2
Scheme of Instruction Scheme of Examination
Total Duration 24 Hrs Maximum Marks 48
Periods / Week 1+1 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Theory Practical Exam Duration 2 Hrs
LTP 0+1+2 Skill Enhancement Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like, role plays, discussion and presentation by students for
experiential learning.
CO# Cognitive Abilities Course Outcomes

CO1 REMEMBERING DESCRIBE the effectiveness of public speaking.

CO2 UNDERSTANDING UNDERSTAND the importance of listening.
CO3 APPLYING APPLY the knowledge for writing resume and application for recruitment.

CO4 ANALYSING DEVELOP and learn the internet and email etiquettes
CO5 EVALUATING COMPOSE variety of job application and covering letters. .
CO6 CREATING DESIGNING resume for different jobs Learn the etiquettes for improved
behavior
Course Content Instructio
Module
nHours
Introduction to Public Speaking, Business Conversation Effective Public
Module I Speaking Art of Persuasion, Planning the persuasive message common types 6
of persuasive requests, principles of persuasive communication.

Listening, process, importance and types of listening Effective Listening,

Module II Principles and Barriers. Recruitment and employment correspondence, 6
Application letter, curriculum vitae, interview, references.

Resume Writing, Technique of resume writing, Covering Letters Interview

Module III Follow Up Letters. Interview, Types of Interview Styles of Interview Facing 6
Interviews, Fundamentals and Practice Session Conducting Interviews,
Fundamentals and Practice Session Mock interview sessions.

Etiquettes, Introduction, meaning, importance and types of etiquettes,

Module IV clothing etiquettes/ Dressing up Exchanging Business card Shaking hands, 6
interview etiquettes, Dining etiquette, Mobile phone etiquettes, internet
and email etiquettes.

63
Suggested Text Books
1. Jermy Comfort, Speaking Effectively, et.al, Cambridge.
2. Krishnaswamy, N, Creative English for Communication, Macmillan

Note 1. The entire course should be delivered in a workshop and application oriented manner. It is expected
that not more than 10% of the time should be devoted to the theoretical aspect. 2. Workbooks should be prepared
comprehensively that cover major situations of managerial communication and should be handed over to the
students right at the beginning of the course.

64
 Course Code Course Semester
Title
SEC 2.8.3 EXCEL AND SPSS 2
Scheme of Instruction Scheme of Examination
Total Duration 24 Hrs Maximum Marks 48
Periods / Week 1+1 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Theory+Practical Exam Duration 2 Hrs
LTP 0+1+2 Skill Enhancement Course
Course Outcomes, On successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes

CO1 REMEMBERING SELECT appropriate menus and functions of MS Excel to Create,

Format,Import, Merge, Save, Print Spreadsheets & Charts using
business data.
CO2 UNDERSTANDING SHOW how to do basic trouble.
APPLYING USE various functions of MS Excel, Execute pivot table analysis, common
CO3 (and powerful functions), and different types of lookups (vlookup, hlook
up, and index/match).
CO4 ANALYSING ANALYSE data using various statistical tests of SPSS
CO5 EVALUATING INTERPRET and EXPLAIN the outputs from SPSS
CREATING DESIGN, DEVELOP and TEST advanced multivariate models using SPSS.
CO6

Course Content Instructio

Module
nHours
Introduction to Spreadsheets , Understanding Microsoft Excel, Excel
Module I Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening 6
and Closing Workbooks, Understanding Workbook File Formats, Creating
New Workbooks Selecting Cells, Auto Sum and Auto Fill Function, Cell
Referencing and Request Formatting Cells, Formatting Numbers, Placing Cell
Alignment, Cell, Rows and Columns, Understanding Worksheets, Editing,
Copying and Moving Cells, Page Layouts in Excel, Proofing Workbooks, Basic
Options, Ribbons and Toolbar Sorting Data, Using Excel Tables, Filtering Data
in Excel, Understand Charts, Chart Design Options and Tools, Chart Format
Tools, Combo Charts, Functions within Excel, Understanding Date Function,
Information Functions, Logical Functions,

Using Text to Columns, The Paste Special Function, Data Validation, Subtotals
Module II and Grouping, Consolidating Data, Scenario Analysis, Data Tables in Scenario 6
Analysis, What,if Analysis, Mats and Trig Functions, Text Functions in Excel,
Using Lookup Functions, Vlookups, HLookups, Match, Using Statistical
Functions, Database Functions, Financial Functions, Formula Auditing and
Error Tracing, Hyperlinks in Excel, Linking Data,

65
 Understanding Pivot Tables, Using Pivot Charts, Workbook Properties,
Protecting and Sharing Worksheets, Data Encrypting and Finalizing
Workbooks Understanding Macros, Custom Number Formats in Excel, Using
Custom Lists Working with Templates, Tracking Changes in Excel, Merging
and Compare Excel Workbooks, Sales reports using Excel, Supervising Sales
With Excel, Preparing Invoices, Assessing Account Aging, Analyzing
Demographics, Creating Scheduling And Marketing Calendars, Creating
Standard Excel Templates for routine business data management and analysis
activities
Overview: SPSS Environment, Introduction to various menus, Data file, Output
fileFrequently –used dialog boxes, Editing output, Printing results. Creating and 6
Module III editing a data file – Variable and data view, Value Labels. 2. Managing Data:
Listing cases replacing missing values, computing new variables, recording
variables, exploring data, selecting cases, sorting cases, merging files, splitting
files, Visual Binning Frequencies: Frequencies, bar charts, histograms,
percentiles. Descriptive Statistics Measures of central tendency, variability,
deviation from normality, size and stability. Cross Tabulation and chi, square
analyses, The means Procedure. Graphs Creating and editing graphs and
charts

Bivariate Correlation: Bivariate Correlation, Partial Correlations and the

Module IV correlationmatrix. The T,test Procedure: Independent – samples, paired 6
samples, and onesample tests. Non Parametric Tests: ChiSquareTest, 1
sample test, 2 independen samples test, k independent samples, 2 related
samples test, k related samples.
4. One Way ANOVA Procedure: One way analysis of variance, General Linea
model: Two –way analysis of variance, General Linear model: three –way
analysi of variance and the influence of covariates 5. Advanced Tools: Simple
Linea Regression , Multiple regression analysis. Multidimensional scaling,
Reliability Analysis, Factor analysis, Cluster analysis

Suggested Books
1. Excel 2016 Bible, John Walkenbach, John Wiley & Sons
2. Excel: Formulas & Functions, Robert Dinwiddie
3. Excel 2007 for Dummies by Greg Harvey
4. New Perspectives on Microsoft Office Excel 2007
5. Microsoft Excel 2016 Step by Step, Curtis Frye
6. Discovering Statistics Using SPSS, by Andy Field A, SAGE
7. How to Use SPSS: A Step,By,Step Guide to Analysis and Interpretation by Brian C.Cronk

66
 Course Code CourseTitle Semester

AEC 2.9 INDUSTRY ANALYSIS 2

Scheme of Instruction Scheme of Examination
Total Duration 24 Hrs Maximum Marks 48
Periods / Week 1+1 Internal Evaluation 10
Credits 2 End Semester 40
Instruction Mode Lecture Exam Duration 2 Hrs
LTP 0+1+2 Skill Enhancement Course
Course Outcomes, On successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentationby students, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DESCRIBE the key characteristics of the players in an industry.

CO2 UNDERSTANDING SUMMARIZE the Management ethos and philosophy of the players in
theindustry.
CO3 APPLYING DEMONSTRATE an understanding of the regulatory forces acting on
the industry

CO4 ANALYSING COMPARE and CONTRAST, using tables and charts, the market and
financialperformance of the players in an
industry.
CO5 EVALUATING ASSESS the impact of recent developments on the industry
andits key players.

CO6 CREATING PREDICT the future trajectory of the evolution of the industry in the
immediatefuture (1 to 3 years).
Course Content Instructi
Module on Hours
Industry Analysis – the Basics, Nature of the Industry, Players in the industry,
Nature o competition, Market shares of top 5 and bottom 5 players, Possible
Classification o players into Leaders, Challengers, Followers, Niches, Positioning 6
Module I and Differentiation strategies of key players. Branding strategies, Pricing Policies,
Cartelization if any and comments thereon, Capacity analysis – total capacity of the
industry and break up capacity amongst key players, Current Capacity Utilization
rates, Planned future capacity additions Geographical spread of plants/facilities/
capacities (Domestics as well as Global), Demand Supply balance in the industry –
at global, national andregional level, Key factors affecting demand, Key supply
side constraints, Professiona Trade bodies of the Industry, Business Functions
carried out Online by the key players Online presence of the players, Incremental
Innovations in the industry, Disruptive Innovations in the industry

67
 Promoters and Management Ethos, Background of promoter groups of top 5 and
bottom 5 players in the industry, Management ethos and philosophy, Brief
Module II profiles of CMDs CEOs, and key top Management personnel with their career 6
highlights, Detailed profile of one distinguished top Management personnel each
from any two players in th Industry, CSR policy, Corporate Governance Initiatives,
Initiatives towards social inclusion, Initiatives towards
Environment conservation.

External Environment, Controlling ministry and / or regulator if any for the

Industry Regulatory Policies at the state, national and global level and their impact
on the industry as a whole with analysis of impact on top 5 players and bottom 5 6
Module III players, Key National and Global issues affecting the industry, Key initiatives by
the Government to promote the industry, Environmental issues, CSR initiatives,
Regulatory actions against the players for e.g. Action by SEBI, Competition
Commission of India, MTRP CommissionFDA,
etc. against irregularities , legal violations if any.

Profitability, Revenues, Margins of top 5 and bottom 5 players over the last 5
years and trends/changes therein, Sick players if any and their turnaround 6
Module IV strategies, if any, Key factors contributing to costs, Ratio analysis of financial
data for last 5 years for to 5 and bottom 5 companies in the industry

Note:
1. Students should work in groups of 3 to 5 each under the guidance of a faculty.
2. Students shall carry out an in depth study of any THREE industries of their choice.
3. Students are expected to make a comparative study.
3. Industries selected should be distinct from each other.
4. Students shall submit a structured detailed report.

Suggested Text Books:

1. No text books are prescribed.
2. The course has to be taught using the company annual reports and other
publications, company website, social media feeds, business newspapersand
business data.

68
Third Semester

Scheme of Teaching and Examination

MASTER OF BUSINESS DMINISTRATION
Choice Based Credit System (CBCS) and Outcome Based Education
(OBE)
III Semester

Sl. no Course Code Course Title

1. GCC 3.1 Strategic Management

2. GCC 3.2 Sustainable Development and CSR

3. SSE / DEC 3.3 SUBJECT SPECIFIC ELECTIVES

4. DSE 3.4 Finance

5. DSE 3.5 Human Resource Management

6. DSE 3.6 Marketing Management

7. DSE 3.8 Business Analytics

8. DSE 3.9 Supply chain and Logistics

Management
OEP Choose one course

69
 Course Code Course Title Semester
GCC 3.1 STRATEGIC MANAGEMENT 3
Scheme of Instruction Scheme of Examination
Total Duration 48Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bstudents, analysis of cases and articles, and project work for experiential learning
CO# Cognitive Abilities Course Outcomes

CO1 REMEMBERING To understand the significance and role of strategic leaders in facilitating
teamwork for effective strategy implementation
CO2 UNDERSTANDING Understand the importance of organizational dynamics in strategic
decisionmaking
APPLYING Develop critical analytical skills using the tools of strategic management.
CO3
CO4 ANALYSING Develop skills to analyze the internal and external environment of a
business, forthe purpose of strategizing
CO5 EVALUATING Devise strategic approaches to managing businesses in a globally dynamic
context
CREATING Making strategies which are comprehensive and covers not only
CO6 financialperspective but also covers benefits to society as a whole
Course Instructio
Module Content nHours

Strategic Management- Introduction, Vision, Mission and Purpose; Strategic

Module I Intent, Emergent Strategy, Business Model and Strategy Environmental 12
Analysis, External and Industry Environmental Analysis using PEST and
Porter’s Five-Force Model, Understanding concepts such as Key Success
Factors; Driving Forces.
Internal Analysis: Concept of Value Chain, SWOT Analysis –Resource Based
Module II View – Value Chain Analysis , Strategic Analysis, Capabilities and 12
Competencies; Dynamic Capabilities, Core Competence of Organizations,
Competitive Advantage and Sustainable Competitive Advantage. Strategy
Formulation, Strategy formulation at Business levels, Diversification
Module III Strategy Formulation at Corporate Level, Strategic Alliance and Joint 10
Ventures, Cooperative Strategies, Acquisitions and Restructuring, Global
Strategy, International Corporate, level and Business, level Strategies. BCG
Matrix, GE Matrix, McKinsey 7s

Module IV Recent developments in strategic management- Triple Bottom Line, Strategic 14

Leadership, Balanced Scorecard, Integrating Social & Environmental
Sustainability, issues in Strategic Management Strategic and Corporate
Entrepreneurship, Blue Ocean Strategy, Red Ocean strategy, Innovation,
Grassroots, Juggad.

70
Suggested Text Books
1. Michael Hitt, Robert E. Hoskisson, R. Duane Ireland, S. Manikutty Strategic Management:
ASouth,Asian Perspective Cengage Learning 2016 / 9th
2. Arthur A. Thompson, A. J. Strickland, John E. Gamble and Arun K. Jain Crafting and Executing
Strategy:The Quest for Competitive Advantage: Concept and Cases McGraw Hill 2014 / 19th
3. Robert Grant Contemporary Strategic Analysis: Text and Cases Wiley India Pvt. Ltd. 2015 /
8th 4
Michael Porter Competitive Advantage: Creating and Sustaining Superior Performance Free Press
LatestEdition.
4. Sukul Lomesh, P.K.P.K. Mishra, Business policy and Strategic Management, Tata Mc Graw Hill,
NewDelhi.
5. Azhar Kazmi, Strategic Management– Tata McGraw Hill
6. Srinivasan R – Strategic Management: The Indian Context, Prentice Hall of India
7. W. Chan Kim and Renee Mauborgne Blue Ocean Shift: Beyond Competing , Proven Steps to
InspireConfidence and Seize New Growth Macmillan 2017

71
 Course Code Course Title Semester
GCC 3.2 SUSTAINABLE DEVELOPMENT AND CSR III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs

LTP 3+1+0 Compulsory Generic Core Course

Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNERSTAND the concepts of sustainability and Corporate Social
Responsibility
CO2 UNDERSTANDING EXPLAIN the concepts of MDG and SDG, Environment and Sustainability.

CO3 APPLYING DEVELOP knowledge to apply the concept of sustainability and environment
on
economic development.
CO4 ANALYSING ANALYZE the impact of global warming and climate change, importance
ofsustainability on environment.
CO5 EVALUATING EVALUATE the CSR and UNEP initiatives, analyze the role of sustainability
and CSR on gaining competitive advantage.
CO6 CREATING ANTICIPATE how firms will respond to SDG and devise strategies for
sustainable development. analyze how firms discharge their corporate Social
responsibility of firms
Module Course Content Instructio
nHours

Introduction to Sustainable Development, Evolution of sustainable development

Module I Economic growth and progress Environmental threats and sustainability, 10
Environment and sustainability. Green Management in India; Sustainable
Millennium Goals (SMG), MDGs to the SDGs: Agenda 2030.

Indicators of sustainability; Ecosystem services and their sustainable use;

Biodiversity; Indian perspective. Environmental Reporting, ISO 14064; Green
Module II financing; financial initiative by UNEP; Green energy Management; Green product 12
Management, concept and meaning of climate change, impact of Global warming,
Module III Introduction, Globalization, Corporate Governance and Social Responsibility, 12
Competitive Advantage and Corporate Social Responsibility; Origin and Evolution
of Corporate Social Responsibility; Corporate Social Responsibility as
Philanthropy; CSR through triple bottom line and Sustainable Business; relation
between CSR and Corporate governance; environmental aspect of CSR; drivers of
CSR; major codes on CSR; Initiatives in India

72
 Module IV Identifying key stakeholders of CSR & their roles. Role of Public Sector in 14
Corporate, Role of Nonprofit & Local Self Governance in implementing CSR;
Contemporary issues in CSR & MDGs. current trends and opportunities in CSR.
CSR as a Strategic Business tool for Sustainable development. Review of
successful corporate initiatives & challenges of CSR. Provisions in the
Companies Act 2013.

Suggested text Books

1. Corporate Social Responsibility: An Ethical Approach , Mark S. Schwartz
2. The World Guide to CSR , Wayne Visser and Nick Tolhurst
3. Innovative CSR by Lelouche, Idowu and Filho
4. Corporate Social Responsibility in India , Sanjay K Agarwal
5. Handbook on Corporate Social Responsibility in India, CII.
6. Green Management and Green Technologies: Exploring the Causal Relationship by Jazmin
SeijasNogarida , ZEW Publications.
7. Green Marketing and Management: A Global Perspective by John F. Whaik, Qbase Technologies.
8. The Green Energy Management Book by Leo A. Meyer, LAMA book

73
 Course Code Course Title Semester
3.3 Specialization – FINANCE
DEC 3.3.1 ADVANCED FINANCIAL MANAGEMENT III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 2+1+1 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concept capital structure and capital structure theories.

CO2 UNDERSTANDING REMEMBER the concept of the management of working capital and its
financing
CO3 APPLYING ASSESS the dividend policy of the firm

CO4 ANALYSING ANALYSE the techniques of cash, inventory and receivables management

CO5 EVALUATING UNDERSTAND the techniques of managing different components of working

capital
CO6 CREATING DEVELOP the analytical skills for analyzing the inventory and
receivablesmanagement

Module Course Content Instructio

nHours

Capital Structure decisions, Capital structure & market value of a firm. Theories of
Module I capital structure – NI approach, NOI approach, Modigliani Miller approach, 10
Traditional approach. Planning the capital structure: EBIT and EPS analysis. ROI &
ROE analysis.(Theory and Problems).

Dividend policy – Theories of dividend policy: relevance and irrelevance dividend

decision. Walter’s & Gordon’s model, Modigliani & Miller approach. Dividend
Module II policies– stable dividend, stable payout and growth. Bonus shares and stock split 12
corporatedividend behavior. (Theory and Problems).
Module III Working capital management – Determination of level of current assets. Sources 12
forfinancing working capital. Bank finance for working capital. (No problems on
estimation of working capital). Working capital financing: Short term financing
of working capital, long term financing of working capital. Working capital
leverage. (Theory).

74
 Module IV Inventory and Receivables Management – Inventory Management: Determinations 14
of inventory control levels: ordering, reordering, danger level. EOQ model. Pricing
of raw material. Monitoring and control of inventories, ABC Analysis Credit
management through credit policy variables, marginal analysis, Credit evaluation:
Numerical credit scoring and Discriminate analysis. Control of accounts
receivables, Problems on credit granting decision. (Theory and Problems)

Suggested Text books

1. Financial Management M.Y.Khan & P.K.Jain TMH 6/e, 2011

2. Financial Management Prasanna Chandra TMH 8/e, 2011

3. Corporate Finance,Text and Cases Vishwanath S.R. Sage Publishing 3/e, 2019

4. Financial Management & Policy Vanhorne Pearson 12/e,

5. Financial Planning: Theory and Practice Sid Mittra, Shailendra Kumar Rai, Anandi P Sahu &Harry
Starn, Jr. Sage Publishing 1/e, 2015.
6. Financial Management,A Contemporary Approach Rajesh Kothari Sage Publishing 2/e, 201

75
 Course Code Course Title Semester
3.3 Specialization – FINANCE
DEC 3.3.2 FINANCIAL INSTITUTIONS AND SERVICES III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concept capital structure and capital structure theories.

CO2 UNDERSTANDING REMEMBER the concept of the management of working capital and its
financing
CO3 APPLYING ASSESS the dividend policy of the firm
CO4 ANALYSING ANALYSE the techniques of cash, inventory and receivables management

CO5 EVALUATING UNDERSTAND the techniques of managing different components of working

capital
CO6 CREATING DEVELOP the analytical skills for analyzing the inventory and
receivablesmanagement

Module Course Content Instructio

nHours

Introduction to Indian Financial system, Structure of Financial System, Elements of

Module I Financial System and Economic Development, Regulatory and Promotional 10
Institutions, Function and Role of RBI, Monetary Policy and Techniques of RBI.
Banking and Non-Banking Institutions The Public and the Private Sectors –
Structure and Comparative Performance, Bank Capital and Banking Innovations,
Module II Commercial and Co-operative Banks. Non- Banking Financial Institutions, Mutual 12
Funds, Growth of Indian Mutual Funds and its Regulation. The Role of AMFI,
Insurance Companies, Role of IRDA.

Module III Financial and Securities Markets, Primary and Secondary Markets, Structure and 12
Functions of Money Market, –Call Money Market, Government Securities Market –
T- bills Market, Commercial Bills Market

76
Module IV Fund Based Services -Lease and hire Purchase Consumer Credit and Factoring, 14
Definition, Functions, Advantages, Evaluation, Venture Capital Financing, Housing
Finance. Fee-Based Services, Stock Broking, Credit Rating, Merchant Banking,
Portfolio Services. Underwriting, Depository Services, Challenges Faced by
Investment Bankers, crypto currency digital currency and recent trends in financial
markets.

Suggested text books

1. Financial Services, M.Y Khan, TATA McGraw Hill, 7th Edition

2. Financial Services & Systems, S Gurusamy, TATA McGraw Hill, Latest Edition
3. Financial Services, Tripathy and Nalini Prava, PHI, Latest Edition
4. Financial Services in India, V.A Avdhani, Himalaya, Latest Edition
5. Financial services, Dr. R Shanmugham, Wiley, Latest Edition
6. Management of Banking and Financial Services, Justin Paul and Padmalatha Suresh,
7. Pearson, Latest Edition
8. Financial Markets and Financial Services, Vasant Desai, Himalaya, Latest Edition
9. Financial Services and System, K Sasidharan & Alex K Mathews, TATA McGraw Hill,Latest edition

77
 Course Code Course Title Semester
3.3 Specialization – FINANCE
DEC 3.3.3 BEHAVIOURAL FINANCE AND MODELLING III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs

LTP 3+1+0 Compulsory Generic Core Course

Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concept capital structure and capital structure theories.

CO2 UNDERSTANDING REMEMBER the concept of the management of working capital and its
financing
CO3 APPLYING ASSESS the dividend policy of the firm

CO4 ANALYSING ANALYSE the techniques of cash, inventory and receivables management

CO5 EVALUATING UNDERSTAND the techniques of managing different components of working

capital
CO6 CREATING DEVELOP the analytical skills for analyzing the inventory and
receivablesmanagement

Module Course Content Instructio

nHours

Behavioural Finance, Introduction, meaning, nature, Assumptions of Behavioural

Module I finance, meaning of heuristics and bias, Building blocks of Behavioural finance, 10
Prospect theory and mental accounting, Important contributors, Daniel Kahneman
and Amos Tversky, Richard Thaler, Robert J. Shiller, Michael Pompian and Parag
Parikh

Theories of Behavioural Finance, Asymmetric information, Ego centricity, Human

Module II Behavioral Theories, Behavioural aspects of Investing: Behavioural Portfolio
theory, and Psychographic models. 12
Module III Securities and Exchange Board of India (SEBI), OTCEI, OTC NSE, stock exchanges. 12
Stock market indices, BSE, NSE and NASDAQ .Market Bubbles: Introduction and
brief history of stock market bubbles , Identification and classification of a stock
market bubble, Explaining bubbles through behavioural finance, Investor behavior
during bubbles., Causes of bubbles

78
 Module IV Neuro finance: , Neural processes during financial decision making , Future of 14
Neuro finance, Adaptive Market Hypothesis, Forensic Accounting, Origin and
growth of forensic accounting , Fraud theories, Motivators of fraud, Triangle of
fraud action, Fraud Scale and Fraud Diamond, MICE , Tools in Forensic Accounting,
Ratio analysis, Data mining, Benford’s Law (specific to forensic accounting) ,
Forensic Accounting in India Behavioural Corporate Finance: , Approaches to
Behavioural corporate finance, Market timing and catering approach , Issues
related to valuation, dividend policy, mergers and acquisitions.

Suggested text books

1. Prasanna Chandra Behavioural Finance McGraw Hill 2016 / 1st

2. M. M. Sulphey Behavioural Finance PHI 2014 / 1st
3. Richard M. Thaler Advances in Behavioural Finance: Volume II Princeton University Press 2005
WilliamsForbes Behavioural Finance Wiley 2009 / 1st
4. Parag Parikh Value Investing and Behavioural Finance McGraw Hill 2009
5. Herbert A. Simon, Massimo Egidi, Riccardo Viale, Fondazione Rosselli, Robin Marris.
Economics,Bounded Rationality and the Cognitive Revolution Edward Elgar Publishing 2008
6. Mohnish Pabrai The Dhandho Investor Wiley 2016
7. James Montier The Little Book of Behavioral Investing: How Not to be Your Own Worst Enemy
Wiley2015
8. Shuchita Singh, Shilpa Bahi Behavioural Finance Vikas 2018 / 1st
9. Sujata Kapoor, Jaya Mamta Prosad Behavioural Finance Sage 2019

79
 Course Code Course Title Semester
3.4. Specialization
Human ResourceManagement
DEC 3.4.1 COMPETENCY BASED HRM III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DEFINE the key terms related to performance management and competency
development.
CO2 UNDERSTANDING EXPLAIN various models of competency development.
CO3 APPLYING PRACTICE competency mapping.
CO4 ANALYSING ANALYSE competencies required for present and potential future job
roles atvarious levels and across variety of organizations.
CO5 EVALUATING DESIGN and MAP their own competency and plan better and appropriate
career
for themselves
CO6 CREATING DEVELOP a customized competency model in accordance with the
corporaterequirements.
Course Content Instructi
Module
onHours
Introduction to Competency: Definition and History of Competency, Basic
Module I Components of Competency (Knowledge(K), Skill(S), Attitude(A)), Performance Vs 10
Competency, Difference between Competence and Competency, Type of
Competency, Generic Vs Key Competency, Functional and Technical Competency,
Leadership and managerial Competency, Need for Competency Framework,
Limitation and Learning from Competency Framework, Myth about Competency
Competency Development & its Models: Need and Importance of Competency
Development, Stages in developing Competency Model, Types of Competency
Module II Model – Core/Generic, Job Specific, Managerial/Leadership, Custom, Development 12
of Personnel Competency Framework – Lancaster Model of Competency
Module III Competency Mapping: Procedures/Steps ,Determining objectives and Scope, 12
clarifying implementation goals and standards, create an action plan, define
competency based performance effectiveness (Key Result Area (KRA) & Key
Performance Indicators(KPI)), tools for data collection, data analysis, validating
competency model, mapping future jobs and single incumbent jobs, using
competency profile in HR decisions, Mapping Competency for Recruitment and
Selection, Training and Development, Performance and Compensation

80
Module –IV Competency Driven Career and Culture: Role of Competency in Career Progression, 14
Transactional Competency, Tradition Competency and Transformational
Competency,Evaluation of Career through KSA (Knowledge, Skill and Attitude)
Competency basedSuccession and Career planning, Corporate Competency driven
culture
Suggested Text Books:

1. Competency based HRM, Ganesh Shermon, Tata Mc Graw Hill Publishing

2. The handbook of Competency Mapping: Understanding, Designing and Implementing Competency
Modelsin Organizations, Seema Sanghi, Sage Publication Inc
3. Human Capital Measurement: An Introduction, K Sangeetha ICFAI University
4. Competency Mapping, R K Sahu
5. Competency Study: Mapping the Future, Paul R Bernthal, ASTD Press
6. Human Resource Management, L M Prasad
7. Human Resource Management, Gary Dessler

81
 Course Code Course Title Semester
3.4. Specialization
Human ResourceManagement
DEC 3.4.2 INDUSTRIAL RELATIONS AND LABOUR LAWS III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DESCRIBE and Identify the application of Labour Laws regulating
IndustrialRelations in Organization
CO2 UNDERSTANDING EXPLAIN, the relevance and importance of Labour Laws and Industrial
Relationsin Organization
CO3 APPLYING APPLY and solve the workplace problems through Labour Law
CO4 ANALYSING CLASSIFY and categories different Laws and Codes
CO5 EVALUATING CREATE and reconstruct Industrial Relations System to be adopted in the
Organization
CO6 CREATING APPRAISE and judge the practical applicability of Labour Laws
regulatingIndustrial Relations in Organization
Course Content Instructi
Module
onHours
Introduction, Nature of Industrial Relations, Approaches to Industrial Relations,
Module I Evolution of Labour Legislation in India, History of Labour Legislation in India, 10
Objectives of Labour Legislation, Types of Labour Legislations in India,
Constitutional Provisions for the Protection of Labour Workforce in India, Rights of
Woman Workers, The Present Labour Laws and Codes
Indian Factories Act 1948, The Employees’ Compensation Act, 1923, The
Module II Employees’ State Insurance Act, 1948 12
Module III Industrial Dispute Act ,1948, The Industrial Employment (Standing Orders) Act, 12
1946, The Trade Unions Act, 1926

Module IV The Payment of Wages Act, 1936, The Minimum Wages Act, 1948, Payment of 14
Bonus Act, 1965, and The Payment of Gratuity Act, 1972.

82
Suggested text Books

1. Industrial Relations and Labour Laws for Managers Parul Gupta Sage Publication India Pvt. Ltd
2019
2. The SAGE Handbook of Industrial Relations Paul Blyton, Edmund Heery, Nicolas Bacon, Jack
FioritoSAGE Publications 2008
3. Labour and Industrial Laws P. K. PADHI Prentice Hall India Pvt., Limited 2017
4. Bare Acts, Ministry of Labour GOI GOI 2019
5. The Idea of Labour Law Guy Davidov, Brian Langille The Oxford University Press 2011
6. Labour and Industrial Laws PADHI, P. K PHI Learning Pvt. Ltd 2019

83
 Course Code Course Title Semester
3.4. Specialization
Human ResourceManagement
DEC 3.4.3 LEADERSHIP AND CHANGE MANAGEMENT III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, On successful completion of the course the learner will be able to On successful completion
of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DESCRIBE role and styles of leadership

CO2 UNDERSTANDING EXPLAIN, the relevance and importance of leadership behavior and
attitudes of leader
CO3 APPLYING UNDERSTAND the nature of organizational change and its impact on
organization.
CO4 ANALYSING ANALYSE the organization structure and cultural dimensions in organization
CO5 EVALUATING EVALUATE and Understand the role of diagnostic models
CO6 CREATING APPRAISE and Understand environmental pressures propelling
organizationstowards change.
Module Course Content Instructio
nHours
Introduction to Leadership – Leadership, role and functions of a Leader,
Module I Leadership motives, Characteristics of an Effective Leader, Leadership as a 10
process, the complexities of leadership, Effective leadership behaviors and
attitudes, Leadership and power, coercion, Management, Trait approach,
Leadership Behaviour and styles, Lewins Leadership styles, Ohio state Leadership
study, The University of Michigan Study, Blake and Mouton Managerial Grid.
Module -II Organizational Change, Change, Nature of organizational change, Sources of 12
change, Environmental triggers of Change, Organizational responses to change,
Impact of change on organizations, Resistance to change. Types of change,
changing faces of change, Predictable Change, Diagnosing change situation.
Perspectives on change, Contingency Perspective, Resource dependence
Perspective, Population ecology Perspective – Institutional perspective.
Module III Organizations for Change: Organizational Structure meaning, Models of Structure, 12
Influences on structure, Organizational structure and change. Organizational
Culture, dimensions of organizational culture, sources of organizational culture,
Organizational culture and change, Organizational politics, The link between
politics, power and conflict, Power and conflict in times of change, Management
and leadership, Leadership in times of change. Cultural factors influencing
leadership practice.

84
 Module IV HR and Technological change: Introduction special features of new technology; 14
organizational implications of technological change; Emerging profile HR;
EmployeeEmpowerment, Emotional Intelligence and employee productivity;
Managing work stress.

Suggested text books

1. Gary Yulk, Nihanth Uppal, Leadership in organizations, Pearson,3e, 2019.

2. Ranjana Mittal, Leadership Personal Effectiveness and Team building, Vikas Publictaions,2015
3. Peter G. Northhouse, Leadership Theory and Practice, Sage Publications, 2011.
4. Barbara Senior, Jocelyne Fleming, Organizational Change, 3e, Pearson publications,2010
5. Mark Hughes, Managing Change, Universities Press,2011.
6. Nic Beech and Robert Maclntosh, Managing Change, Cambridge University Press, 2012.
7. Alfranch Nahavandi, The Art and science of Leadership, Pearson,7e, 2018

85
 Course Code Course Title Semester
3.5. Specialization –Marketing Management
DEC 3.5.1 CONSUMER BEHAVIOUR AND CRM III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING ENUMERATE social and psychological factors and their influence his/her
behavioras a consumer.
CO2 UNDERSTANDING EXPLAIN fundamental concepts associated with consumer and
organizationalbuying behavior.
CO3 APPLYING APPLY consumer behavior concepts to real world strategic marketing
managementdecision making.
CO4 ANALYSING ANALYSE the dynamics of human behavior and the basic factors that influence
the
consumer’s decision process.
CO5 EVALUATING EXPLAIN the consumer and organizational buying behavior process for a
variety
of products (goods/services).
CO6 CREATING DISCUSS the use of the Internet, E-,commerce & information technology with
respect to the changing consumer marketplace and ELABORATE on the
various aspects of the changing Indian Consumer
Module Course Content Instructio
nHours

Module -I Consumer Behaviour and Marketing Action, An overview, Consumer involvement, 10

Decision making processes, Purchase Behaviour and Marketing Implications,
ConsumerBehaviour Models, Factors influencing consumer behavior
Consumer buying behavior-Marketing implications, Consumer perceptions –
Module II Learning and attitudes, Motivation and personality – Psychographics, Values and 16
Lifestyles, Click –O-graphic. The Global Consumer Behaviour and Online buying
behaviour, Consumer buying habits and perceptions of emerging non-store
choices, Research and applications of consumer responses to direct marketing
approaches, Issues of privacyand ethics.
Module -III CRM concepts, Acquiring customers, , Customer loyalty and optimizing customer 12
relationships , CRM defined success factors, three levels of Service/ Sales
Profiling , Service Level Agreements (SLAs), creating and managing effective
SLAs. CRM Implementation, defining success factors, Preparing a business plan
requirements,justification and processes. Choosing CRM tools.
Module IV Analytical CRM, Managing and sharing customer data, Customer information 10
database,Ethics and legalities of data use, Data Warehousing and Data Mining
concepts, Data analysis, Market Basket Analysis (MBA), Clickstream Analysis,
Personalization andCollaborative Filtering.

86
Suggested text books

1. Bennet And Kassarjian, Consumer Behaviour, Prentice Hall Of India, New Delhi
2. Michael R. Solomon, Consumer Behaviour, Phi Learning Private Limited, New Delhi, 2011
RamanujMajumdar, Consumer Behaviour, Prentice Hall Of India, New Delhi, 2011
3. Loudon And Della Bitta, Consumer Behaviour: Concepts And Applications, Tata Mcgraw Hill.
NewDelhi,2007
4. Berkman & Gilson, Consumer Behaviour:Concepts And Strategies, Kent Publishing Company.
EfraimTurban, Jae Lce, David King, & I,I.Michael Chung: Electronic Commcrce: Managerial
Perspective,
Pearson Education Inc., 2000.
5. Alok Kumar Rai, Customer Relationship Management Concept & Cases, Prentice Hall Of India
PrivateLimted, New Delhi. 2011
6. S. Shanmugasundaram, Customer Relationship Management, Prentice Hall Of India Private Limted,
NewDelhi, 2008
7. Kaushik Mukherjee, Customer Relationship Management, Prentice Hall Of India Private Limted,
NewDelhi, 2008
8. Jagdish Seth, Et Al, Customer Relationship Management V. Kumar & Werner J., Customer Rela
TionshipManagement, Willey India, 2008

87
 ourse Code Course Title Semester
3.5. Specialization -
MarketingManagement
DEC 3.5.2 INTEGRETED MARKETING COMMUNICATION III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, , On successful completion of the course the learner will be able to On successful
completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concepts of Integrated marketing Communication and
Advertising.
CO2 UNDERSTANDING EXPLAIN the objectives and approaches in setting advertising objectives
andModels of advertising Budgeting..
CO3 APPLYING UNDERSTAND the media strategies and devise creative advertising
CO4 ANALYSING ANALYSE the dynamics of human behavior and the basic factors that influence
theconsumer’s decision process.
CO5 EVALUATING EXPLAIN the role of media planning
CO6 CREATING DISCUSS the effectiveness of IMC programmes and ethical aspects of
Advertising.
Module Course Content Instructio
nHours

Introduction to IMC- The growth of advertising and promotion, Evolution of IMC,

Module I History of Indian Advertising Industry, the role of IMC in Marketing Process and 10
brandbuilding, The tools of IMC, IMC Planning Process, Organizing for Advertising
and Promotion: Clients, Advertising agency and other marketing communication
organizations, agency setup and compensation, Understanding consumer for
effective communication
Establishing Objectives and Budgeting for IMC, the values of objectives,
Module II Approaches insetting advertising objectives, Sales vs Communication objectives, 16
DAGMAR approaches in setting advertising objectives, Problems in setting
objectives, Establishingand allocating IMC Budgeting, Models of advertising
budgeting
Module III Developing the IMC Program Creative Strategy: Planning and Development, 10
Communication appeals and execution: creative tactics and Media channels,
Creative Strategy: Implementation and Evaluation, Recognizing the Creativity in
advertising, Media Planning and Creative Strategy: Evaluation of Broadcast Media,
Evaluation of
Print Media, Support Media, the Internet and Interactive Media, Direct Marketing,
SalesPromotion, PR, Publicity and Corporate communications
Module IV Measuring the Effectiveness of IMC Program, Social, Ethical and Economic aspects 14
of Advertising and promotion, Regulation of Advertising and promotion, Self-
RegulatoryBodies and Industry Associations of Indian Advertising Industry.

88
Suggested Readings (latest editions)

1. Belch, G. and Belch, M: Advertising and Promotion: An Integrated Marketing

Communicationsperspective 7/1 .Mc Graw Hill.

2. S. A. Chunawalla and K. S. Sethia, Foundations of Advertising: Theory and Practice, 7/e HPH
3. Cialdini, Robert B: Influence: The Psychology of Persuasion,.
4. Ogilvy, David: Confessions of an Advertising Man, Atheneum: New York,.
5. David A Aaker& John Myers: Advertising Management, PHI,.
6. John Wright: Advertising, Kogan Page
7. Gilligan &Crowther, Advertising Management, PHI 8. C.H. Sandage & Vernon
Fryburger,Advertising Theory and Practice, McGraw Hill

89
 Course Code Course Title Semester
3.5. Specialization
Marketing Management
DEC 3.5.3 DIGITAL AND SOCIAL MEDIA MARKETING III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concepts and importance of digital marketing
CO2 UNDERSTANDING EXPLAIN the online communication and social media platforms
CO3 APPLYING UNDERSTAND the digital innovation trends and digital revolution.
CO4 ANALYSING ANALYSE the. Search Engine Optimization and google Ad works.,
CO5 EVALUATING EXPLAIN the significance of social media marketing
CO6 CREATING DISCUSS and create the social media platforms.

Module Course Content Instructio

nHours

Introduction to Digital Marketing, traditional marketing vs digital marketing,

Module I Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, digital 10
consumer and communities, marketing strategies for digital world, Acquiring and
engaging users through Digital channels, Search Engine marketing, Mobile
Marketing, Video marketing and social media marketing, Marketing Gamification.
Integrating Online Communication into IMC Process - Online Advertising, Email
Module II Marketing, Affiliate Marketing, Participatory Communication Networks, Social 16
Media Communities, Consumer Engagement, Co-Created Content Management,
Interactive Digital Networks – Customer led Marketing Campaigns, Legal and
Ethical issues inDigital Marketing
Module -III Digital Innovation trends, contemporary digital revolution, digital transformation 12
frame work security and privatization, Search Engine Marketing (SEM) Paid
versus natural Search, SEM landscape Email campaign creation and Management,
Google Ad words, search and display on search engines, Search Engine
Optimization, (SEO) methodology, long tail in SEO, Key word analysis, process
and optimization, Landing pages and their importance in conversion analysis,
Google vs. Bing vs Yahoo
Fundamentals of Social Media Marketing & its significance, Necessity of Social 10
media Marketing, Building a Successful strategy: Goal Setting, Implementation.
Module IV Social Media Platforms, Facebook Marketing, Facebook audience & types,
Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live,
Hashtags, LinkedIn Marketing: Importance of LinkedIn presence, LinkedIn
analysis, Targeting, Ad Campaign, Twitter Marketing: Basics, Building a content
strategy, Twitter usage, Twitter Ads, Twitter ad
campaigns, Instagram & Snapchat basics.
90
Suggested text Books

1. Understanding Digital Marketing : Marketing Strategies for Engaging the Digital

2. Generation by Damian Ryan, Calvin Jone. Kogan Page.
3. Digital Marketing –Kamat and Kamat,Himalaya
4. Marketing Strategies for Engaging the Digital Generation, D. Ryan,
5. Digital Marketing, V. Ahuja, Oxford University Press
6. Digital Marketing, S.Gupta, McGraw,Hill
7. Quick win Digital Marketing, H. Annmarie , A. Joanna, Paperback edition

91
 Course Code Course Title Semester
3.6 Specialization – Business Analytics
DEC 3.6.1 INTRODUCTION TO BUSINESS ANALYTICS III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concepts of Business Analytics and its challenges

CO2 UNDERSTANDING RECOGNIZE, understand and apply the language, theory and models of the field
ofbusiness analytics
CO3 APPLYING APPLY descriptive, predictive, and prescriptive analytics to business
problems forinput into management decision making processes.
CO4 ANALYSING UTILIZE spread sheet software to enhance efficiency in decision making.
CO5 EVALUATING EXPLAIN the paradigm shift from data to Business Analytics
CO6 CREATING CRITICALLY analyse, synthesize and solve complex unstructured
businessproblem
Module Course Content Instructio
nHours

Meaning of Business Analytics, evolution of Business Analytics, skills of a Business

Module I Analyst, Is Business Analyst Born or Made, roles of Business Analyst, Application of 10
Business Analytics, challenges of Business Analytics , internal and external
challenges, The Paradigm Shift from Data to Insight and from Business Intelligence
to Business Analytics,
Applications of Analytics in various functional areas – Finance, Marketing, Human
Module II Resources and Operations, Supply Chain Analytics, Web Analytics. 12
Module -III Introduction to Big Data: Structuring of Big Data, Elements of Big Data, Business 10
Applications of Big Data, Handling Big Data Technologies and tools, Data Mining
and Text Mining
Module IV Predictive Analytics: Predictive Modeling and Analysis, Regression Analysis, 16
Forecasting Techniques, Simulation and Risk Analysis, Introduction to Data Mining.
Prescriptive Analytics: Linear Optimization, Applications of Linear Optimization,
Integer Optimization, Nonlinear and Non-Smooth Optimization, Optimization
Models with Uncertainty

92
Suggested text books

1. Elmasri, Navathe : Fundamentals of Database System, Pearson Education.

2. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill International.
3. Hopper, Prescott, Mc fadden : Modern Database Management, Pearson Education.
4. Molina, Ullman, Widom : Database System , Pearson Education
5. U Dinesh Kumar. (2017). Business Analytics: The Science of Data: Driven Decision
Making,Wiley Publications.
6. Wayne Winston (2017). Microsoft Excel 2016 Data Analysis and Business Modelling,
5thEdition

93
 Course Code Course Title Semester
3.6 Specialization – Business Analytics
DEC 3.6.2 CLOUD COMPUTING FOR BUSINESS III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING DESCRIBE the main concepts, key technologies, strengths and limitations of
cloud computing
CO2 UNDERSTANDING LEARN the enabling technologies that help in the development of cloud

CO3 APPLYING DEVELOP the ability to understand and use the architecture cloud, service
and delivery models
CO4 ANALYSING EXPLAIN the core issues of cloud computing like cloud virtualization
CO5 EVALUATING EVALUATE to appreciate the emergence of cloud as the next generation
computing paradigm
CO6 CREATING CREATING a cloud computing model for business

Module Course Content Instructio

nHours

Introduction to Cloud Computing – Definition of Cloud – Evolution of Cloud

Module I Computing, Cloud Models – Cloud Characteristics, Cloud Computing 10
Characteristics, Essentials, Benefits, Business and IT perspective, – Cloud Types
and Services, Cloud Services Requirements – Cloud and Dynamic Infrastructure,
Cloud Adoption Measured Service, Public versus Private Clouds – Hybrid Cloud –
Community Cloud, Cloud Infrastructure Self Service.

Cloud Architecture, Layered, NIST Cloud Computing Reference Architecture,

Module II Service Oriented Architecture, Infrastructure as a Service (laaS), Platform as a 12
service (PaaS), Software as a service (or SaaS), Architectural Design Challenges
Module -III Cloud Storage and Offerings, Cloud Storage – Storage Services – Advantages of 10
Cloud Storage – Cloud Storage Providers – S3 in AWS, Google App Engine,
Microsoft Azure Cloud Offering, Information Storage, Retrieval, Archive and
Protection – Cloud Analytics, Testing under Cloud, Information Security, Software
as a Service Security, Security Governance and Security Standards
Module III Cloud Virtualization Technology Cloud and Virtualization, Basics of 16
Virtualization, Types of Virtualizations, Virtualization Benefits, Server
Virtualization Hypervisor Management Software, Storage virtualization,
Virtual Machine Security and IAM

94
 Suggested Readings

Rittinghouse, John W., and James F. Ransome, ―Cloud Computing: Implementation, Managementand
1.
Security, CRC Press
Rajkumar Buyya, Christian Vecchiola, S. ThamaraiSelvi, ―Mastering Cloud Computing, Tata
2.
Mcgraw, Hill
Toby Velte, Anthony Velte, Robert Elsenpeter, “Cloud Computing – A Practical Approach, Tata
3.
Mcgraw Hill,
Kumar Saurabh, “Cloud Computing: Insights into new era Infrastructure”, Wiley India,
4.

95
 3.6 Specialization – Business Analytics
DEC 3.6.3 DATA ANALYTICS FOR BUSINESS III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Understand the basics of business analysis and data science

CO2 UNDERSTANDING Understand data management and handling and Data Science Project Life
Cycle
CO3 APPLYING Understand the data mining concept and its techniques
CO4 ANALYSING Understand and Analyzing machine learning concept
CO5 EVALUATING Understand the application of business analysis in different domain
CO6 CREATING Create chart and tables using R

Module Course Content Instructio

nHours

Data Analytics: What is data science, Why Data Science, Applications of data
Module I science,Data Scientists Roles and Responsibility 08
Data Analysis: Data Collection, Data Classification, Data Management, Big Data
Module II Management, Organization/sources of data, Importance of data quality, dealing 10
with
noisy data, dealing with missing or incomplete data, Outlier Analysis, Methods to
dealwith outlier, Data Visualization
Module III Data Science Project Life Cycle: Business Requirement, Data Acquisition, Data 14
Preparation, Hypothesis and Modeling, Evaluation and Interpretation,
Deployment,Operations, Optimization
Module IV Introduction to R and Visualization of Data: R graphical user interfaces, data import 16
andexport, attribute and data types, descriptive statistics, exploratory data
analysis, visualization before analysis, and analytics for unstructured data.
Visualization of Categorical Data in R: Bar Chart Simple Bar Chart with Multiple
Response Questions,
Column Chart with two line labeling, Column chart with 448 labeling , Profile Plot,
DotChart for 3 variables, Pie Chart and Radial Diagram, Chart Tables.

Suggested Text Books

1. Essentials of Business Analytics: An Introduction to the methodology and its
application,Bhimasankaram Pochiraju, SridharSeshadri, Springer
2. 2. Business Analytics : Albright & Winston, Cengage
3. 3. Business Analytics, Tanushri Banerjee & Arindam Banerjee, SAGE Publishing
4. 4. Introduction to Data Science, Laura Igual Santi Seguí, Springer
96
 3.7 Specialization-
Supply chain and logistics Management
DEC 3.7.1 SUPPLY CHAIN AND LOGISTICS MANAGEMENT III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Understand the framework and fundamentals of Supply Chain Management as
the foundation for building and sustaining high performance and effectiveness
in the organization.
CO2 UNDERSTANDING Develop an understanding of the significance of Supply Chain
Management toachieve cost effective supply and distribution of goods and
services to meet varying
customer demand.
CO3 APPLYING Analyze the forecasting and inventory management techniques
CO4 ANALYSING Demonstrate the ability to analyze and apply critical thinking and learning
skillsrelated to "real life" problems and situations.
CO5 EVALUATING Evaluate the Logistics Model of a Business
CO6 CREATING Critically evaluate the supply chain integration and role of IT in SCM

Module Course Content Instructio

nHours

Concept of Supply Chain Management, Objectives of a Supply Chain, Stages of

Module I Supply chain, Supply Chain Process, Key issues in SCM, logistics & Supply Chain 08
Drivers and obstacles, Supply chain strategies, strategic fit, Best practices in SCM,
Obstacles of streamlined SCM Drivers of SCM, Macro Process of SCM, Forecasting in
Supply Chain, Methods of Forecasting, Planning Supply and Demand in a Supply
Chain
Logistics Management: Evolution, Objectives, Components and Functions of
Module II Logistics Management, Distribution related Issues and Challenges; Gaining 10
competitive advantage through Logistics Management, Transportation, Functions,
Costs, and Mode; Network and Decision, Containerization, Cross docking Role of
logistics in SCM,Difference between SCM and Logistics, Logistics Costs, Logistics
Models, Role of Transportation in SCM, Transportation Decisions, Push vs Pull
System, Cross Docking
Module III Warehousing: Concept and types, Warehousing strategy, Warehouse facility 14
location & network design, Reverse logistics, Outsourcing, Nature and concept,
Strategic decision to Outsourcing, Third party logistics(3PL), Fourth party
logistics(4PL)
Module IV Supply Chain and CRM, Linkage, IT infrastructure used for Supply Chain and 16
CRM,Functional components for CRM, Green supply chain management, Supply
Chain sustainability.

Suggested Text Books

1. Sunil Chopra and Peter Meindl; Supply Chain Management: Strategy, Planning and Operation;

97
 Thirdedition, Pearson Education, 2009

2. Rajasekhar and Acharyulu; Logistics and Supply Chain Management; Excel, 2009.
3. Donald J. Bowersox and David J. Closs; Logistical Management: The Integrated Supply Chain
Process;Tata McGraw Hills, 2006
4. Sridhara Bhat; Logistics and Supply Chain Management; Himalaya Publishing House, 2011.
5. John T Mentzer; Supply Chain Management; Sage Publications, 2008.
6. Joel D Wisner; Keong Leong, Keah Choon Tan; Principles of Supply Chain Management – A

98
 3.7. Specialization –
Supply chain and Logistics Management
DEC 3.7.2 WAREHOUSE AND DISTRIBUTION MANAGEMENT III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion and
presentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Understand the concepts and ware house management process

CO2 UNDERSTANDING Analytical Understanding of Warehouses and its Applications with Real
WorldProblems
CO3 APPLYING Ability to Implement Processes for Effective Warehouse Management and
Aligningit with SCM Strategy
CO4 ANALYSING Ability to Evaluate the Cost and Performance Factors in Warehouse
Management.
CO5 EVALUATING Understanding of Distribution Management Channels for Effective SCM
andLogistics
CO6 CREATING Analytical Understanding of Various Modes of Transportations

Module Course Content Instructio

nHours

Warehouse Management- Importance of Warehousing and Warehousing

Module I Functions, Types of Warehouses, Specialized Warehouse Services, Developing 12
Warehouse Strategies, Establishing Warehouse Standards, Receiving and Stocking,
Order Picking and Shipping. Sizing the Warehouse, Warehouse Layout, Stocking
Inventory in Warehouse Locations. Warehouse Automation, Warehouse
Management and Environmental Sustainability.
Warehouse Management Process- Receiving and Put Away, Picking Strategies and
Module II Equipment, Order Pick Method, Replenishment, Stock Counting, Cycle Counting, 10
Return Processing and Dispatch, Documentation , Warehouse Costs, Types of Costs
in Warehousing, Return on Investment, Traditional vs Activity Based Costing,
Logistics Charging Methods, Health and Safety issues in Warehousing.

Module -III Distribution Management Environment- Defining the Distribution Function, Basic 10
Supply Chain Distribution Formats, Alternative Distribution Channel Formats, Role
of Distribution Channels, Service Outputs and Functions of Distribution Channels,
Distribution Channel Transaction Flows, Distribution Channel Inventory Flows,
Substituting Information for Inventory. Reverse Logistics, Sustainability in
Distribution

99
 Module IV Modes of Transportation - Importance of Various Modes of Transport, Rail, Road, 16
Water, Air and Pipeline with their Characteristics and Cost Structure, The Carrier
Selection Decision, Determinants of Carrier Selection, Legal Classification of
Carriersand Role of Couriers as Carriers. Transportation Costs, Fixed, Variable,
Joint and Common Costs, Product Related & Market-Related Factors Influencing
TransportationCost

Suggested text books

1. Gwynne Richards, Warehouse Management: A Complete Guide to Improving Efficiency and
MinimizingCosts in the Modern Warehouse (Kogan Press)
2. David Frederick Ross, Distribution Planning and Control Managing in the Era of Supply
3. Chain Management (Springer)
4. David J. Bloomberg, Stephen LeMay & : Logistics, Prentice,Hall of India Pvt Ltd., Joe B. Hanna New
Delhi,
5. Donald J. Bowersox & David J. Closs : Logistical Management, McGraw Hill Publishing Co. Ltd, New
Delhi
6. Satish C. Ailawadi & Rakesh Singh : Logistics Management, Prentice,Hall of India Pvt Ltd., New Delhi
7. Donald Waters : Logistics. Palgrave Macmillan, New York,
8. Sarika Kulkarni : Supply Chain Management, McGraw Hill Publishing Co Ltd., New Delhi,

100
 3.7. Specialization –
Supply chain and Logistics Management
DEC 3.7.3 OPERATIONS AND GREEN SUPPLY CHAIN MANAGEMENT III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Understand the concept of production and operations in overall Business
Strategy ofthe firm.
CO2 UNDERSTANDING Understand the application of operations management policies and techniques
to theservice sector as well as manufacturing firms.
CO3 APPLYING Apply the knowledge and plan for the PPC and Inventory control techniques
CO4 ANALYSING Analyze the importance of Green Logistics and Supply Chain management
CO5 EVALUATING Evaluate the Green Supply Chain and Environmental Concern of supply chain
CO6 CREATING Critically evaluate the drivers of green logistics and transportation.
Course Content Instructi
Module
onHours
Production & Operations Concepts: Introduction, meaning, nature scope of
Module I production and operations management. Difference between production and 12
operations management. Productivity, factors affecting productivity and
productivity measurement.Operations Concepts: Services scenario in India,
difference between product and service, characteristics of services, classification of
services, product and service design,factors affecting service design, service
designing process, service blueprinting, service capacity planning. Dimensions of
quality in services, understanding service quality gap, measuring service quality
using SERVQUAL model
Material and Inventory Management: Types of production planning, process
Module II of Production Planning and Control (PPC) – Routing, scheduling and loading. 10
Master production schedule, Aggregate production planning. Types of
inventories, inventorycontrol techniques, EOQ, ABC, VED, FSN, HML and SDE
(Simple numerical
problems on Inventory control techniques). Just-in-time (JIT) and KANBAN.
Module III Green Supply Chain Management: Introduction, Traditional Supply Chain and 10
GreenSupply Chain, Environmental Concern and Supply Chain, Closed loop Supply
Chain, Corporate Environmental Management – Green Supply Chain Management
(GSCM): Definition, Basic Concepts – GSCM Practices.
Module -IV Green Logistics and Transportation – Definitions of Green Logistics – Critical 16
drivers of Green Logistics – Green transportation and logistics practices –
Environmental impactsof transportation and logistics – Closing the Loop: Reverse
Logistics.

Suggested text Books

101
1. Joseph Sarkis, Yijie Dou. Green Supply Chain Management: A Concise Introduction,
Routledge,2017.
2. Charisios Achillas, Dionysis D. Bochtis, Dimitrios Aidonis, Dimitris Folinas. Green Supply
Chain
Management, Routledge, 2018.
3. Charantimath, P.M. – Total Quality Management (Pearson Education, 3rd Edition)
4. Bedi, Kanishka – Production & Operations Management (Oxford University Press, 3rd Edition)
5. Gopalakrishnan, P. & Sundaresan, M. Materials Management (Prentice Hall of India
6. Chase, R.B., Shankar, R. & Jacobs, F.R. -Operations & Supply Chain Management (Tata
McGrawHill, 14th Edition)

102
 3.8. OPEN ELECTIVE PAPERS
OEC 3.8.1 E- BUSINESS III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Define E- Business and E, Business Models .
CO2 UNDERSTANDING Understand the types of Electronic Markets and E-payment
CO3 APPLYING Understand the Digital markets and E technologies on marketing
CO4 ANALYSING Analyze the electronic Catalogs, Shopping carts, and search Engines.
CO5 EVALUATING Evaluate the advantages of portals and electronic markets.
CO6 CREATING Critically evaluate the role of digital payment system.
Module Course Content Instructio
nHours

Introduction to E-Business and E-Commerce, meaning, importance of E-Business

Module I Models. Internet Marketing and E-Tailing. Elements of E-Business Models. 08
Electronic Business, Functions of Electronic Commerce (EC), Advantages of E-
Commerce, E- Commerce and E-Business Internet Services Online Shopping,
Commerce Opportunities for Industries.
Technologies in E-Business Introduction, hardware, E-Business software
Module II applications, internet and World Wide Web; Database management system; E- 10
Business security; Online payment technology.
Business applications, E-Procurement and E-Payment Systems, Integration and E-
Business suits. ERP, E-SCM, E-CRM, E-Payment. E-Procurement definition,
processes, methods and benefits. Smart cards, Electronic Payment Systems: Digital
Payment Requirements, Designing E-Payment System, Electronic Fund Transfer
(EFT), Electronic Data Interchange (EDT), Credit Cards, Debit Cards, E-Cash, E-
Cheques, Smart Cards, Net Banking, Digital Signature, Electronic signature.
Module III Electronic Markets and Business Models: E-Shops, Malls, E-Groceries, Portals, 14
Vertical Portals, Horizontal Portals, Advantages of Portals, Business Models,
Business to Business(B2B), Business to Customers(B2C), Business to
Government(B2G), Auctions, B2B Portals in India
Digital Marketing Concept, Effects of E- Business technologies on marketing
strategy, customer retention and E-CRM; Measuring the extent of digital marketing
activity; Market analysis; Digital marketing tools; Viral marketing. Launching
Online Business and E- Commerce Projects.
Module IV Online Marketing- Retailing in E-Business. Internet Marketing Internet 16
Advertisementproduct displays on Internet. Online Market Research–Data mining
and Marketing Research,
Security aspects in E-Commerce: Security risks in E-Commerce, types of
threats,sources or threats, security tools& risk management approaches

103
Suggested Text Books

1. KamaleshK Bajaj, DebjaniNa, “E,Commerce”, 2ndEdition Tata McGrawHills 2005

2. Dave Chaffey –“E,Commerce E,Management”, 2ndEdition, Pearson, 2012.
3. Henry Chan,“E,Commerce Fundamentals and Application”, Raymond Lee,Tharm Wiley
India2007.
4. S. Jaiswall“E,Commerce”, Galgotia Publication Pvt Ltd 2003.

104
 3.8. OPEN ELECTIVE PAPERS
OEC 3.8.2 MANAGERIAL SKILLS AND LEADERSHIP III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Understanding the difference between manager and a leader skills and
qualities.
CO2 UNDERSTANDING Understanding the styles of successful leaders and the goal setting strategies.
CO3 APPLYING Applying the concept of managerial skills for empowering employees
CO4 ANALYSING Analyzing the importance of etiquette and communication in organizations
CO5 EVALUATING Evaluating the role of technology in business communication.
CO6 CREATING Ability to enhance the skills required to manage an organization effectively.

Module Course Content Instructio

nHours

Manager Vs Leader –Managerial roles – Skills, qualities of a manager,

Module I Communication skills, interpersonal communication, Soft skills and Hard skills, 08
Decision making Skills, Problem solving, creative thinking, lateral thinking and
Critical thinking, Conflict Management skills, Negotiation skills, developing Self-
awareness Emotional Intelligence,
Leadership, functions, developing leadership skills, leadership styles, Goal Setting
Module II SMART goals, Time Management and Effective planning, Empowering and 10
delegating, developing Empowerment, inhibitors of Empowerment, delegating
works.
Module III English Conversation, Pronunciation, Voice Modulation, Facial Expressions, Body 14
language, Office Wear, Meetings/Interviews, Business Etiquettes Office Etiquettes,
Phone Etiquette, Meetings, types of Meetings, Planning Meetings Documentation:
Notice, Agenda, Resolution & Minutes, Teleconferencing and Video conferencing,
Press release, Press conference, Media interviews
Module IV Impact of Technological advancement on Business communication, Technology- 16
enabled communication, Mobile Optimization, Chat Features Video Calling.
Wearable Devices, Hosted Services, Home and Business Automation, Cloud
Technology, Complete Integration. Communication trends, Internet of Things, 5G
Mobile Internet, Cloud services. Visible Light Communication., 4K Image Format,
Augmented and Virtual Reality, web browsers with Real-Time Communications
WebRTC

105
Suggested text books

1. Corporate Soft skill: Sarvesh Gulati

2. The ACE of Soft Skills: Attitude, Communication and Etiquette for Success: Gopalaswamy
Ramesh,Mahadevan Ramesh
3. Advanced Business communication , Penrose, Rasberry, Myers,Thomson Learning.
4. Excellence in Business Communication , Bovee, Thill – Pearson Education.
5. Avison & Fitzgerald Information Systems Development,Methodologies, Techniques and Tools,
Mac graw Hill
6. Avison and Wood,Harper Multi View,An Exploration In Information Systems Development,

106
 3.8. OPEN ELECTIVE PAPERS
OEC 3.8.3 STARTUP MANAGEMENT III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Develop a start-up Enterprise with Big Idea Generation.
CO2 UNDERSTANDING Analyse start-up capital requirement by analysing legal factors.
CO3 APPLYING Interpret feasibility Analysis towards funding issues.
CO4 ANALYSING Access growth stages in new venture and reasons for scaling ventures.
CO5 EVALUATING Evaluate financial stability and decide on expansion possibilities
CO6 CREATING Evaluate the feasibility study for setting up new venture
Module Course Content Instructio
nHours

Start-up opportunities: The New Industrial Revolution – The Big Idea, Generate
Module I Ideas with Brainstorming, Business Start-up, Ideation, Venture Choices, The Rise of
the start- up Economy, The Six Forces of Change, The Start-up Equation, the 08
Entrepreneurial Ecosystem, Entrepreneurship in India. Government Initiatives.
Start-up Capital Requirements and Legal Environment: Identifying Start-up
Module II capital Resource requirements, Estimating Start-up Cash requirements,
developing financial assumptions Constructing a Process Map, Positioning the
venture in the value chain, Launch strategy to reduce risks, Start-up financing 10
metrics, The Legal Environment,
Approval for New Ventures and Taxes or duties payable for new ventures
Module III Starting up Financial Issues: Feasibility Analysis, the cost and process of raising
capital – Unique funding issues of high-tech ventures, Funding with Equity –
14
Financing withDebt, Funding start-ups with bootstrapping, crowdfunding, strategic
alliances
Module IV Start-up Survival and Growth: Stages of growth in a new venture, growing with the
market, growing within the industry, Venture life patterns, Reasons for new
venture failures Scaling Ventures preparing for change, Leadership succession.
Support for the growth and sustainability of the venture. Planning for Harvest and 16
Exit: Dealing with Failure: Bankruptcy, Exit Strategies Selling the business, Going
Public (IPO) –
Liquidation.

107
Suggested text books
1. Kathleen R Allen, Launching New Ventures, An Entrepreneurial Approach, Cengage
Learning,2016.
2. Anjan Raichaudhuri, Managing New Ventures Concepts and Cases, Prentice Hall,
International,2010.
3. S. R. Bhowmik & M. Bhowmik, Entrepreneurship, New Age International, 2007.
4. Steven Fisher, Janae’ Duane, The Startup Equation ,A Visual Guidebook for Building
5. Your Startup, Indian Edition, Mc Graw Hill Education India Pvt. Ltd, 2016.
6. Donald F Kuratko, Jeffrey S. Hornsby, New Venture Management: The Entrepreneur’s Road
Map,2e, Routledge, 2017.

108
 3.8. OPEN ELECTIVE PAPERS
OEC 3.8.4 CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Understanding the concept of Corporate governance and Shareholders rights

CO2 UNDERSTANDING Understand the roles and responsibilities of Board of Directors, and SEBI
norms
CO3 APPLYING Applying the concept of CSR and Models of CSR in societal development
CO4 ANALYSING Analysing the CSR discharged by various organizations.
CO5 EVALUATING Evaluating the role of Government NGO’s and public sectors in CSR
Module Course Content Instructio
nHours

Introduction, need, scope and issues in corporate governance, Evolution of

Module I Corporate governance, Genesis of Corporate Governance, Key features of Corporate 08
Governance in the Companies Act 2013, Indian model of governance, obligation to
stakeholders. Shareholder rights.
Roles and Responsibilities of Board of Directors, Committee, Auditors, Banks,
Module II Public Policy, SEBI, Stakeholder Protection Committee, Compliance and Risk 10
Management Committee, Investor Protection and Corporate Governance,
Government Regulatory Framework of Corporate Governance in India, SEBI Norms
based on KM Birla Committee, Clause 49 of Listing Agreement, and Corporate
Governance in Public Sector Undertakings.
Module III Corporate Social Responsibility, Meaning & Definition of CSR, History & evolution 14
of CSR. Concept of Charity, Corporate philanthropy, Corporate Citizenship, The
evolving role of stakeholders, Moral and economic arguments for CSR, CSR policy
and Governance, Stakeholder engagement, Environmental assessments, Theories &
Models of CSR
Module IV International framework for corporate social Responsibility, Millennium 16
Development goals, Sustainable development goals, Relationship between CSR and
MDGs. United Nations (UN) Identifying key stakeholders of CSR & their roles. Role
of the Public Sector in Corporate, government programs that encourage voluntary
responsible action of corporations. Role of Nonprofit & Self Governance in
implementing CSR; Contemporary issues in CSR & MDGs.

109
Suggested text books

1. Fernando. A.C. Corporate Governance , Principles, Policies and Practices, Pearson Education,
NewDelhi, 2006.
2. Prakash Pandya & R. Balakrishnan, Compliance Guide to Corporate Governance, Taxmann’s
Allied
Services Ltd, 2010
3. Joshi Vasudha, Corporate Governance, The Indian Scenario, Foundation Books, 2004.
4. Solomon Hill, Corporate Governance and Accountability, Lexis Nexis, UK. 2003
5. Baxi.C.V. Corporate Social Responsibility, Concept & Cases, The Indian Experience. Prasad
ExcelBooks
6. Werther. B.W. & Chandler D. Jr. (2009). Strategic Corporate Social Responsibility, Stake holder’s
aglobal Environment, Sage Publication.
7. Modi. P.K, (2009). Corporate Social Capital Liability, Arise Publishers & Distributors. First Editions.
.

110
 3.8. OPEN ELECTIVE PAPER
OEC 3.8.5 EMOTIONAL INTELLIGENCE AND PERSONALITY DEVELOPMENT III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Acquaint with the knowledge of emotional intelligence and its
importance topersonal and professional success.
CO2 UNDERSTANDING Understand the concept of personality development develop
communication andproblem solving skills
CO3 APPLYING Recognize four domains of Emotional Intelligence
CO4 ANALYSING Assess individual personality and conduct SWOT analysis and thereby
increase thelevel of emotional intelligence
CO5 EVALUATING Evaluate individual skills and leadership qualities
Module Course Content Instructio
nHours

Emotion, Meaning, characteristics of emotion, components of emotion, cognitive

Module I component, physiological component, Behavioural component. Types of emotions, 08
exposing the myths about emotion, physiological or bodily changes accompanying
emotions, how emotions affect our thinking and actions?
Emotional Intelligence: Concept of Emotional Intelligence, Understanding the
history and origin of Emotional Intelligence, Contributors to Emotional
Intelligence, Science of Emotional Intelligence, EQ and IQ, Scope of Emotional
Intelligence.
Models of Emotional Intelligence: The Ability based Model, The Trait Model of
Module II Emotional Intelligence, Genos Model of Emotional Intelligence Mixed Models of 10
Emotional Intelligence. Emotional Competencies, Self-awareness, Self-regulation,
Self- motivation, Social Awareness, Social Skills, Recognition and Understanding of
Emotions in Oneself and Others, management of Emotions., Self-Control and
Assertiveness, Self-Regard and Self Actualization
Module III The concept of personality Dimensions of personality, Significance of personality 14
development. The concept of success and failure: What is success? Hurdles in
achieving success, overcoming hurdles, Factors responsible for success, what is
failure? Causes of failure. SWOT analysis. Attitude and motivation, Ways to develop
a positive attitude and importance of self-motivation.
Module IV Aspects of personality development: Body language, Problem-solving, Conflict and 16
Stress Management, Decision making skills, Leadership and qualities of a successful
leader, Character building, Team work, Time management, Work ethics, good
manners and etiquette.
Employability Quotient Resume building, the art of participating in Group
Discussion – Facing the Personal (HR & Technical) Interview, Frequently Asked
Questions, Psychometric Analysis, Mock Interview Sessions

111
Suggested text Books

1. Andrews, Sudhir. How to Succeed at Interviews. 21st (rep.) New Delhi.Tata McGraw,Hill
1988.
2. Heller, Robert.Effective leadership. Essential Manager series. Dk Publishing, 2002
3. Hindle, Tim. Reducing Stress. Essential Manager series. Dk Publishing, 2003
4. Lucas, Stephen. Art of Public Speaking. New Delhi. Tata , Mc,Graw Hill. 2001
5. Mile, D.J Power of positive thinking. Delhi. Rohan Book Company, (2004).
6. Pravesh Kumar. All about Self, Motivation. New Delhi. Goodwill Publishing House. 2005.
7. Smith, B . Body Language. Delhi: Rohan Book Company. 2004
8. Hurlock, E.B (2006). Personality Development, 28th Reprint. New Delhi: Tata McGraw
Hill.

112
 3.8. OPEN ELECTIVE PAPERS
OEC 3.8.6 BUSINESS ETIQUITTES III
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3+1+0 Compulsory Generic Core Course
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
andpresentation bystudents, analysis of cases and articles, and project work for experiential learning.
Course Outcomes, Course Outcomes, On successful completion of the course the learner will be able to On
successful completion of the course the learner will be able to
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Understand the significance of Business etiquettes and dressing in corporate.

CO2 UNDERSTANDING Understanding the basic etiquettes of Email, telephone and voice mails.
CO3 APPLYING Analysing and preparing the meeting agenda and drafting the minutes
of themeeting.
CO4 ANALYSING Assess individual ability to make corporate presentations and public speaking.
CO5 EVALUATING Critically evaluate the etiquettes to be developed to be a successful corporate
leader.
Module Course Content Instructio
nHours

Business Etiquettes: An Overview, Significance of Business Etiquettes in 21st

Module I Century and Professional Advantage, Need and Importance of Professionalism, 08
Leveraging the Use of technology in social media, Workplace Etiquette, Personal
Appearance, Formal Dressing, Casual Dressing, Accessories for Men & Women,
Footwear, General Appearance, What To Wear for Different Occasions. Using the
Right Tone of Voice,Etiquette for Personal Contact, Introductions, Getting the
names right, Handshakes, Facial Expressions, Eye Contact, Hand gestures & Posture
E-Mail and Telephone Etiquettes- Basic Email Etiquettes, Significance of Etiquettes,
Module II Enforcement of email etiquettes in the organization, E-mail: Way of professional 10
communication, Telephone Etiquette, Techniques, Placing Telephone calls,
Answering Calls, Transferring Calls, Putting Calls on Hold, Taking Messages,
Handling Rude Callers, Tactful Responses, Leaving Professional Messages,
Developing Cell Phone Etiquettes, Voicemail Etiquette, Telephonic
Courtesies.Basics of Dining Etiquettes, Basic essentials of dining table etiquettes,
how to use Cutlery, Posture & Behaviour, Do's and Don’ts.
Module III Meeting Etiquette- Managing a Meeting, Meeting agenda, Meeting logistics, Minute 14
taking, protocols during the meeting; Duties of the chairperson, Ground rules for
conducting meeting, Effective Meeting Strategies, preparing for the meeting,
Conducting the meeting, Evaluating the meeting, Business Card Etiquette, carrying
business cards, exchanging business cards, Receiving and storing business cards.
Presentation Etiquette, how to design great presentations – Colour scheme, font
size,content, spellings, animation, how to make effective presentations – Body
language, confidence, Eye contact, Common mistakes during presentations

113
 Module IV Interview Etiquette: What employers are looking for, Types of interviews, Top 16
interview tips, preparing for an interview Recommended interview attire,
Interview checklist, Preparing for a telephonic interview, Frequently Asked
Questions (FAQs) during interview, Common reasons for applicant rejection.
Public Speaking Etiquette: Speak hands, free, inject humor, Encourage Q and A’s,
Understand the power in a pause, stay mindful of the sound of your own voice and
Understand your audience.

Suggested text books

1. Raghu Palat Indian Business Etiquette Jaico Books Latest

2. Barbara Pachter Marjorie Brody Complete Business Etiquette Handbook Prentice Hall Latest
3. Nancy Mitchell Etiquette Rules : A Field Guide to Modern Manners Wellfleet Press Latest
4. Dorothea Johnson and Liv Tyler Modern Manners: Tools to take up to the top Potter Style Latest

114
Fourth Semester
Scheme of Teaching and Examination
MASTER OF BUSINESS ADMINISTRATION
Choice Based Credit System (CBCS) and Outcome Based Education (OBE)

IV Semester

Sl. no Course Code Course Title

1. GCC 4.1 Artificial Intelligence for Business.

2. GCC 4.2 Design Thinking and innovation Management

3. GCC 4.3 Startup and New Venture Management

4. SUBJECT SPECIFIC ELECTIVES

6. SEC 4.4 Finance

7. DSE 4.5 Human Resource Management

8. DSE 4.6 Marketing Management

9. DSE 4.7 Business Analytics

10 DSE 4.8 Supply Chain and Logistics Management

115
 Course Title Semester
Course Code
GCC 4.1 ARTIFICIAL INTELLIGENCE FOR BUSINESS IV
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 4+0+0 Internal Evaluation 20
Credits 4 End Semester 80
Instruction Mode Lecture Exam Duration 3Hrs
LTP 3+1+0 Compulsory Generic Core Course
Course Outcomes, on successful completion of the course the learner will be able to
Pedagogy: This course uses multiple pedagogies like interactive lecture, role plays, discussion
and presentation by students, analysis of cases and articles, and project work for experientiallearning.

CO# Cognitive Abilities Course Outcomes

CO1 REMEMBERING IDENTIFY KNOWLEDGE associated and represent it by logical sequence

and plan a strategy to solve given problem
CO2 UNDERSTANDING UNDERSTAND AI’s fundamental concepts and methods.
APPLY various machine learning algorithms on structureddata to develop
CO3 APPLYING machine learning models.
CO4 ANALYSING ACQUIRE advanced Data analysis skills through algorithmand search
processes.
CO5 EVALUATING SELECT logical and functional process to develop the model
CO6 CREATING DEVELOP the Networks of Machine learning and Deeplearning

Module Course Content Instruction

Hours

Introduction: Meaning, Definition, Functions, Importance and Approaches of AI, Brief

History of AI, AI Revolution and its impact on Business, Essential of Data, Role of AI in 16
Module I Business Transformation, Application of AI in Business- Customer Service, Sales and
Marketing, Finance and Accounting, Human
Resource, Supply Chain and Logistics, Operations and Manufacturing.
Module II Opportunities for Business – Cost Savings, Efficiency Improvements, Enhanced 10
Customer Experience, Better Decision Making, New Revenue Streams, Key Challenges
and Considerations – Data Privacy and Security, Bias
and Fairness in AI Algorithms, Skill Gap and Talent Acquisition, Ethical and Social
Implications, Regulatory Compliance.
Module-III AI Implementation Strategies – Defining Goals and Objectives, Assessing and 12
preparing Data, Choosing the right AI Technology, building a Cross Functional Team,
creating a Scalable and Flexible infrastructure, Measuring and
Evaluating performance.
Module IV Future outlook of AI in Business – Emerging trends and technologies, Potential impact 10
on industries and jobs, Ethical and Societal Implications, Opportunities for Innovation
and Collaboration

116
Suggested Text Books:

Sl.No Artificial Intelligence for Business – K.Sunanda

1. Artificial Intelligence in Business- Real world Case Studies and Applications: Moustafa Elgezery
2. Artificial Intelligence for Beginners: Chris Neil
3. Artificial Intelligence in Business: Mansoor Muallim
4. Introduction to Artificial Intelligence by Wolfgang Ertel, Springer, Translated by NathanaelBlack
Artificial Intelligence by Elaine Rich, Kevin Knight and Nair, TMH
5. A First Course in Artificial Intelligence by Deepak Khemani, McGraw Hill Education (India)
6. Artificial Intelligence: A Modern Approach by Stuart Russell and Peter Norvig, Pearson
7. Artificial Intelligence by Saroj Kausik, Cengage Learning
8. Artificial Intelligence by Dan W Patterson, Prentice Hall of India

117
Course Code Course Title Semester
GCC 4.2 DESIGN THINKING AND INNOVATION MANAGEMENT 1V
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO# Cognitive Abilities Course Outcomes

CO1 REMEMBERING UNDERSTAND The concept integrating design thinking into innovation
management
CO2 UNDERSTANDI NG REMEMBER The concept being more innovative and customer- focused

CO3 APPLYING ASSESS using design thinking and innovation Management

methodologies, and technics
CO4 ANALYSING ANALYSE Process of managing innovation within an organization to
create value and improve performance.
CO5 EVALUATING UNDERSTAND The concept to new and innovative solutions to complex
problems.

CO6 CREATING DEVELOP The concept to implementation of design thinking and

innovation
Module Course Content Instruction
Hours

Innovation Management- Innovation; invention and creativity: - Drivers and 10

Module I process of innovation– Firm & technology level- Classification of innovation
Management. Types of Creativity & Innovation- Barrier to Creativity & Innovation-
stages of creativity, principles & approaches to creativity.
Models of Innovation, Managing Innovation, Innovation diffusion theory, Condition 8
for Idea Generation and Innovation. Research & Development (R&D) for
Module II Management and firm capability, Applications of Creativity and
Innovation in business
Design Thinking – Introduction, Meaning, Definition of Design and Design Thinking, 16
Human Centered Design, , Relevance of design thinking in present era,
Prerequisites, Processes, Interdisciplinary, Iterative, Flexible, Phases-Immersion,
Module III Comprehension, Observe, Recording, Analysis-Sorting, Categorize, Defining the
needs, Ideation, Methods of Brainstorming, Convergence, Building prototypes,
Abstract Prototypes, Concrete Prototypes. Testing – Test Groups, Digital Testing,
Finding and Understanding Errors, Visualization with Storyboards. Implementing
the process in driving innovation Design Thinking in Various Sectors (Health
sector, Finance, Education, Infrastructure).
Introduction to IPR, Origin, Nature Significance of IPR in present world, Types of 14
IPR: Patent, Types, Inventions which are not patentable, Registration Procedure,
Module IV Copyright, Types of Copy Right, Registration procedure, Assignment & license,
Terms of Copy Right, Trademarks,

118
 Types, Registration of Trade Marks, Design Registrations, Cancellation of
design Registration, Process of filing an IPR, Compliance Cost.

Suggested Readings
1 Innovation Managementby C S G Krishnamacharyulu & Lalitha R, Himalaya Publishing House
.
2 Design Thinking for Beginners – Innovation as a factor for Entrepreneurial Success: KillianLangenfeld

3 James A Christiansen, “Competitive Innovation Management”, published by Macmillan

Business, 2000.
4 Paul Trott, “Innovation Management& New Product Development”, published by Pitman, 2000.
5 Kelley, Tom, Jonathn Littmant, and Tom Peters. The Art of Innovation: Lessons in Creativityfrom IDEO,
America’s Leading Design Firm. New York: Doubleday, 2001.
6 Martin, R. L. (2009). The design of business: Why design thinking is the next competitive
advantage. Harvard Business Press.
7 Stickdorn, M., Schneider, J., Andrews, K., & Lawrence, A. (2011). This is service designthinking: Basics,
tools, cases(Vol. 1). Hoboken, NJ: Wiley

119
Course Code Course Title Semester
GCC4.3 STARTUP AND NEW VENTURE MANGEMENT 1V
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Abilities Course Outcomes
CO#
CO1 REMEMBERING Develop a start-up Enterprise with Big Idea Generation.
CO2 UNDERSTANDING Understand feasibility Analysis towards funding issues.
CO3 APPLYING Prepare a business plan and business model canvas for your idea.
CO4 ANALYSING Analyze start-up capital requirement by analyzing legal factors
CO5 EVALUATING Evaluate growth stages in new venture and reasons for scaling
ventures
CO6 CREATING Critically examine financial stability and decide on expansion
possibilities
Module Course Content Instruction
Hours

Entrepreneur: Introduction, Meaning, Definition. Entrepreneurial Types, 10

Module-I Qualities, Functions and Significance, Entrepreneur, profile analysis,
Entrepreneurial Behavior and Motivations, Innovation and Entrepreneur, Lean
Start-up, Entrepreneurial Eco system, Sustainability of Entrepreneurship.
Mechanics of setting New Enterprise, size and location, Search for Business 12
Ideas- Scanning of Business Environment, Sources of ideas, Idea Processing,
Module-II Business Plan - components and preparation, Search and Identification, Market
Intelligence, Market Analysis, Market Research, Customer validation, Developing
Business model, value preposition, Product Development, long tail
Markets, Product Launch.
Financial Road Map- planning/ Budgeting, Developing a Financial Road Map, Boot 16
strapping and Sources of Funding. Role of government schemes - Prime Minister
Employment Generation Programme (PMEGP) ,Credit Guarantee Fund Trust for
Module III Micro and Small Enterprises (CGTMSE) ,Market Promotion & Development
Scheme (MPDA), Scheme of Fund for Regeneration of Traditional
Industries(SFURTI). Role of Ministry of Skill Development and Entrepreneurship
(MSDE)schemes by MSDE- Pradhan Mantri Kaushal Vikas Yojana (PMKVY), Skill
Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP),
Standard Training Assessment and Reward Scheme (STAR), Crowd Funding,
Venture Capital, Private Equity.

Models of Entrepreneurship (B2B, B2C, Franchising, Aggregators, Retailers and 10

Distributors), Business Incubators and Startups, Role of Business Planning in
Module IV startups, startups-Key to unemployment or reasons for future unemployed
youths, startup India programmes, successful startups in India, Current Trends.

Suggested Readings

120
1. Barringer, Bruce R. (2015) Preparing Effective Business Plans : An Entrepreneurial
Approach. Second edition, Pearson Education

2. Barringer, Bruce R., and Ireland,R. Duane ( 2008) Entrepreneurship : Successfully Launching New
Ventures, Second Edition, Pearson Education.
3. Blank, Steven G., and Dorf, Bob (2012). The Startup Owner’s Manual: The Step-by-StepGuide
for Building a Great Company.KetS Ranch, Inc
4. Drucker, Peter Ferdinand (2007). Innovation and Entrepreneurship: Practice and Principles.
Harper & Row
5. . Kuratko, Donald F., and Welsch, Harold P. (2004) Strategic Entrepreneurial Growth.Second
edition, Thomson/South-Western.
6. Kawasaki, G. (2004). The art of the start: The time-tested, battle-hardened guide for anyone
starting anything. Penguin
7. Christensen, C. M., &Christensen, C. M. (2003). The Innovator's Dilemma, HarperBusiness
Essentials.
8. . Baron, R. A. (2014). Essentials of Entrepreneurship: Evidence and Practice. Edward Elgar
Publishing.
9. Kuratko, D. F. (2016). Entrepreneurship: Theory, Process, and Practice. Cengage Learning.
10. Blank, S., & Dorf, B. (2012). The Startup Owner's Manual: The step-by-step guide for
building a great company; Book Baby

121
 Course Code Course Title Semester

DEC 4.4.1 SPECIALIZATION –FINANCE 1V

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concept capital structure and capital
structure theories.
CO2 UNDERSTANDING REMEMBER the concept of the Management of workingcapital and its
financing
CO3 APPLYING ASSESS the dividend policy of the firm
CO4 ANALYSING ANALYSE the techniques of cash, inventory and receivables
management
CO5 EVALUATING UNDERSTAND the techniques of managing differentcomponents
of working capital
CO6 CREATING DEVELOP the analytical skills for analyzing the inventory andreceivables
management

Module Course Content Instruction

Hours

Introduction & Concepts: Investment: Meaning, Nature & Objectives, Investments 10

Vs. Speculation & Gambling, Investment Process, Investment Environment,
Investment Avenues: Marketable & Non marketable Financial Assets. Portfolio
Module I Management: Meaning, Attributes, Significance and process
of Portfolio Management, Role of Portfolio manager.
Risk & Return Analysis: Elements of Risk & Return, Measurements of Risk & Return, 14
Relationship between Risk and Return. Fundamental Analysis, Technical Analysis,
Module II Technical Analysis vs. Fundamental Analysis.
Valuation of Bonds and Shares – Bond Valuation: Types, Bond Prices, Bond
Return, Risks in Bonds. Equity Valuation: Concept of Present Value, Share Valuation
Models (Problems).
Portfolio Analysis & Selection: Types of Portfolio Risks, Diversification of Risks, 14
Selection of Optimal Portfolio. Markowitz Portfolio Selection Model: Efficient set of
portfolios, Optimal Portfolio selection, Limitations of the Model (Problems).
Module III Capital Asset Pricing Model (CAPM): Assumptions & Limitations of CAPM. Sharpe-
The Single Index Model: Measuring Security Risk & Return, Measuring Portfolio
Risk & Return. Factor Models and Arbitrage Pricing Theory and its principles,
Comparison of Arbitrage Pricing Theory with the
Capital Asset Pricing Model (Problems).

122
 Portfolio Revision & Evaluation: Need of Portfolio Revision, Constraints in
Portfolio Revision, Revision Strategies, Portfolio Evaluation: Need of Portfolio 10
Module IV Evaluation, Evaluation Perspectives, Measuring Portfolio Returns & Risk
Adjusted Returns.

Suggested Reading
1. Investment analysis and Portfolio ManagementChandra, Prasanna (Tata McGraw Hill Publishing Co.
Ltd.)

2. Securities Analysis & Portfolio Mgmt., V A Avadhani ,Himalaya Publications

3. Security Analysis and Portfolio Management, S. Kevin, PHI Learning Pvt. Ltd.
4. Investment Analysis & Portfolio Management, Ranganathan&Madhumathi ,PearsonEducation Pvt.
Ltd.
5. Security Analysis and Portfolio Management, Fischer DE & Jordan R J, PrenticeHall.

6. Portfolio Management, Barua, S. K.; Raghunathan V; Varma, J R ,Tata McGraw HillPublishing Co. Ltd.

7. Investment Analysis and Portfolio Management, Frank K. Reilly and Keith C. Brown
,Thomson Learning
8. Modern Investments and Security Analysis, Fuller R J; Farrel JL ,McGraw Hill

123
Course Code Course Title Semester

DEC 4.4.2 Specilization –Finance 1V

DERAVITIVES AND RISK MANAGEMENT
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concept of Derivatives Market
CO2 UNDERSTANDING ACQUIRE Knowledge of Derivatives Transaction in the
Economy
CO3 APPLYING LEARN valuation, analysis and application for hedging,
speculation and arbitrage for Financial Derivatives
CO4 ANALYSING ANALYSING the valuation and trading strategies ofderivative market;

CO5 EVALUATING UNDERSTAND the risk Management with forwards and

future.
CO6 CREATING DEVELOP their own trading strategies in the volatile
market
Module Course Content Instruction
Hours

Introduction: Definition, Types of Derivatives, Uses of Derivatives, Origin of 10

Derivatives in India. Exchange-traded vs. OTC Derivatives, Concepts of Early
Delivery, Extension & Cancellation of Forward
Module I Contracts, Derivatives in India, Regulation for Derivatives Trading and SEBI
guidelines related to Derivatives Trade.
Introduction to Forwards and Futures: Basic Hedging practices, Forward 14
Contracts, Limitations of forward markets, Introduction to futures, Stock Index
Module II futures, Commodity Futures and Currency Futures, Distinction between Futures
and Forwards Contracts, pay-offs, Cash settlement Vs Physical settlement, Pricing
Principles, Factors affecting Option Prices. Put & call parity theorem. Trading
strategies involving options: payoffs call & Put Spreads combinations, Options on
Stock Indices and currency
(Problems).
Management of Derivatives Exposure: Introduction, Nature of DerivativesTrading, 10
Module -III Setting of Risk-vision, Reasons for Managing Derivatives Risk
and Types of Risk in Derivative Trading. Futures and options tradingsystem,
Basis of trading.
Risk Management with Derivatives: Hedging with Futures (Strategies of hedging, 14
speculation and arbitrage): Index Options and futures, Risk Management structure
Module IV and policies in India.
Swaps: Overview, Interest Rate Swaps, Currency Swaps, Credit Risk, Mechanics of
swaps (Problems).

124
Suggested Readings
1. John C. Hull. Options, Futures and Other Derivatives (Eighth ed.). Pearson
Education.
2 Jurgen Franke, Wolfgang Hardle and Christian Hafner. Introduction to Statistics of Financial Markets.
3 Redhead, K. Financial Derivatives- An introduction to futures, forwards, options,swaps. Prentice Hall of
India
4 R. Madhumathi, M. Ranganatham. Derivatives and risk Management(1st ed.)

5 McDonald, Derivatives Markets, (latest ed.), Pearson.

6 Robert Reitano, 2010, Introduction to Quantitative Finance, MIT Press.
7 Gupta, S.L, Financial Derivatives: Theory, Concepts and Problems (latest ed.), PHILearning Publications

8 Futures and Option Markets, John C. Hull, Pearson Education

9 . Risk Management & Derivative, Rene M. Stulz, Cengage

125
Course Code Course Title Semester
DEC 4.4.3 Specialization –Finance 1V
MERGERS ACQUISATION AND CORPORATE
RESTRUCTURING
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDERSTAND the concept capital structure and capital
structure theories.
CO2 UNDERSTANDING REMEMBER the concept of the Management of working capital
and its financing
CO3 APPLYING ASSESS the dividend policy of the firm
CO4 ANALYSING ANALYSE the techniques of cash, inventory and receivables
management
CO5 EVALUATING UNDERSTAND the techniques of managing different
components of working capital
CO6 CREATING DEVELOP the analytical skills for analyzing the inventory and
receivables management
Module Course Content Instructi
on Hours
Introduction of Merger & Acquisition: Types of Mergers, Merger Motives, 12
Theories of Mergers, Mergers and Industry Life Cycle, Reasons for Failures of M
& A. Synergy, Types of Synergy, Value Creation in M&A, SWOT Analysis. Merger
Module I Process: Procedure for M & A, Five-Stage Model, Due Diligence-Types, Process
and Challenges of Due Diligence, HR Aspects of M & A, Tips for Successful
Mergers, Merger Integration - Process of Merger Integration.

Financial Evaluation of M & A: Merger as a Capital Budgeting, Business 10

Valuation Approaches, Asset Based, Market Based and Income Based
Module II Approaches, Exchange Ratio (Swap Ratio), Methods of determining
Exchange Rate. (Problem)
Accounting Aspects of Amalgamation: Types of Amalgamations (Amalgamation 14
in the Nature of Merger and Amalgamation in the Nature of Purchase), Methods
of Accounting- Pooling of Interest Method and Purchase Method, Calculation of
Module III Purchase Consideration (Problems)
Acquisitions/Takeover: Types of Acquisition/Takeover (Friendly and Hostile
Takeover)-Anti Takeover Strategies-Anti Takeover Amendments-Legal Aspects
of M & A-Combination and Competition Act 2002, The SEBI Substantial
Acquisition of Shares and Takeover (Takeover code-2011).

Corporate Restructuring: Significance and Forms of Restructuring-Sell-off, Spin- 12

off, Divestitures, Demerger, Equity Carve Out (ECO), Leveraged Buy Outs (LBO),
Module IV Management Buy Out (MBO), Master Limited Partnership (MLP), Limited
Liability Partnership (LLP) and Joint Ventures. (Theory).
Corporate valuation (problems)

126
Suggested Readings
1. Mergers, Restructuring and Corporate Control, Fred Weston, Kwang S Chung, Susan E Hoag, 4/e,
Pearson Education.

2 Mergers and Acquisitions and corporate Restructuring by Dr. James Thomas, Dr. Saroj Kumar,
Thakur publication.
3 Corporate Finance-Theory And Practice – Aswath Damodaran – John Wiley & Sons.
4 Takeovers, Restructuring And Corporate Governance, Weston, Mitchell And Mulherin -4/e, Pearson
Education, 2003.
5 Mergers, Ramanujam et al, TMH, 2003
6 Mergers and Acquisitions, Rajinder S. Aurora, Kavita Shetty and Sharad R. Kale, OxfordUniversity
Press, 2011.
7 Value Creation from Mergers And Acquisitions, SudiSudarsanam – 1/e, Pearson
Education, 2003.
8 Merger Acquisitions & Corporate Restructuring – Chandrashekar Krishna Murthy
&Vishwanath. S.R – Sage Publication.
9 Mergers, acquisitions and Corporate Restructuring, NishikantJha, Himalaya Publishing
House, 2011.
10 Corporate Restructuring, Bhagaban Das, DebdasRaskhit and Sathya Swaroop Debasish,Himalaya
Publishing, 2009.
11 Mergers, Restructuring And Corporate Control, Fred Weston, Kwang S Chung, Susan E
Hoag, 4/e, Pearson Education.

127
Course Code Course Title Semester
DEC 4.5.1 SPECILIZATION –HUMAN RESOURCE MANAGEMENT 1V
TALENT MANAGEMENT AND RETENTION
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Abilities Course Outcomes
CO#
CO1 REMEMBERING To identify what drives the need for talent Management inorganizations
today
CO2 UNDERSTANDING To strategically manage the talent and performance in organizations.
CO3 APPLYING To implement proven strategies, tools, and processes to help managetalent
and performance.
CO4 ANALYSING To discover ways of how to focus on people and their performance
more effectively by examining each phase of the performance
Management process.
CO5 EVALUATING
CO6 CREATING To design strategies in fulfilling the needs of higher level management.
Module Course Content Instruction
Hours

Talent Management- Meaning and significance of Talent Management, Scope 12

of Talent Management, Relationship between Performance Management and
Talent Management. Key Drivers of Talent Management. Talent Management
Module I process, Talent Management as a Competitive Advantage.

Competency Modeling, Workforce Planning Process, Forecasting the Firm’s 12

Talent Demand and Supply, Qualitative and Quantitative Forecasting
Module II Methods & Techniques - Resolving the gaps between Firm’s Talent supply and
demand, Talent Acquisition.
Developing Applicant Attraction Strategies – Measurement, Describing and 12
Module III Interpreting Data, Using Data Strategically –Talent Planning- succession
planning and mobility programmes- Employer branding, Identification,
Developing and Retaining Talent.
Retention Management: Cost of Turn over, Retention Programmes- career 12
Development and Executive Coaching, Motivation, Orientation and
Module IV Onboarding, Recognition and Rewards. Retention Tools and Sources –
Employee Survey, Exit Interview, Consultant.

Suggested Readings
1. Lance Berger, Dorothy Berger, Talent Management Handbook, McGraw Hill
Professional, 2003
2 Lyle M. Spencer, Phd Signe M. Spencer, Competence At Work Models For Superior
Performance, John Wiley & Sons, 2008, I
3 Sanghi, Seema, The Handbook of Competency Mapping, SAGE (Response Books), New Delhi,
2004,

128
4 Allan Schweyer (2004). Talent Management Systems: Best practices in TechnologySolutions
for Recruitment- Retention and Workforce Planning. Wiley
5 Lance A Berger and Dorothy R. Berger (2008). The Talent Management Handbook.McGraw
Hill- New York- NY.
6 Capelli Peter (2008). Talent on Demand: Managing Talent in Age of Uncertainty.
Harvard Business Press.

129
Course Code Course Title Semester
DEC 4.5.2 Specialization –Human Resource Management 1V
HR ANALYTICS
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Abilities Course Outcomes
CO#
CO1 REMEMBERING Understand the importance of HR Analytics and utilize HR analytics for
business advantage.
CO2 UNDERSTANDING Apply the HR Analytics and measure HR functions using softwares suchas MS
Excel/ IBM-SPSS
CO3 APPLYING Assess the effectiveness of HR functions by applying data analysis
techniques
CO4 ANALYSING Build predictive models to forecast HR trends in organizations.
CO5 EVALUATING Compare and contrast different approaches of HR Analytics in the
Organization

CO6 CREATING Create visualization tools for effective presentation of HR analytics.

Module Course Content Instruction

Hours

Module I Introduction: Meaning of HR Analytics, Evolution of HR analytics, Role of 10

Analytics in Business, Analytical life cycle, Advantages of HRA, Value of
HRA, Future of HR Analytics, Levels of Analytics. HR
Analytics Framework LAMP, HCM 21 and HR Scorecard.
Typical data sources, Typical questions faced (survey), Typical data issues, 14
Connecting HR Analytics to business benefit (case studies), Techniques for
Module II establishing questions, Building support and interest, Obtaining data,
Cleaning data (exercise), Supplementing data. Turing Data into Business
Intelligence: HR Metrics, Types of HR Metrics, Applications of HR Metrics
and Creating HR Dashboards Staffing Metrics, Training and Development
Metrics, Dashboards, Application of Excel Functions in Creating HR
Dashboards
Assessing HR Program, HR Effectiveness and Organizational Performance, 12
Module -III Performance Analysis – Predicting Employee performance, Optimizing
Selection, Promotion Decision, Measuring Training Effectiveness. Training
and Development, Performance Appraisal, Rewards and Compensation
Management, Employee RelationSystem.

130
 Predictive Analytics: Steps involved in Predictive Analytics: Determine Key 12
Performance Indicator, analyze and report data, interpreting the results
Module IV and predicting the future. Metrics and Regression analysis and Causation.

Suggested readings
1. Ramesh Soundararajan, Kuldeep Singh, winning on HR Analytics: Leveraging Datafor Competitive
Advantage, Sage Publications India, New Delhi, 2017

2 Dr Martin R. Edwards, Kirsten Edwards, Predictive HR Analytics: Mastering the HRMetric, Kogan
Page Publishers, 2016.
3 Jac Fitz-enz, John Mattox, II, Predictive Analytics for Human Resources, JohnWiley & Sons,
2014.
4 Bernard Marr, Data-Driven HR: How to Use Analytics and Metrics to DrivePerformance,
Kogan Page Publishers, 2018.
5 The HR Value proposition, Ulrich.D. & Brockbank.W.Harvard Business School Press

131
Course Code Course Title Semester
DEC 4.5.3 Specialization Human Resource Management 1V
HR 4.0
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO # Cognitive Abilities Course Outcomes
CO1 REMEMBERING UNDRSTAND the concept of HR 4.0 and Role of technology
CO2 UNDERSTANDING UNDERSTAND the Challenges of Employee
CO3 APPLYING APPLYING the knowledge of HR 4.0 to HR.4.0
CO4 ANALYSING ANALYSING the impact of technology in managing HR
CO5 EVALUATING UNDERSTAND the future of HR
CO6 CREATING CREATING a tool for managing HR in future
Module Course Content Instruction
Hours

Industry 4.0 and HR -Introduction, Role of Technology in HRM, Innovations 14

Module I and challenges in HRM, Impact of Industry 4.0 on HRM, Digital
Transformation of HRM, Smart Working, Digital Work Control and
Surveillance, Challenges to HR 4.0 in Global Scenario.
Social Media Strategies for Employee Communication, Employee 16
Module II Competencies in Industry 4.0, Employee Strategies in the Fourth Industrial
Revolution, Strategic e- HRM, Human Computer Interaction on HRIS,
Gamification in e- HRM, Implication of e- HRM on Employees, Virtual HRM,
Virtual & Hybrid Organizations, HR 4.0 Revolution with Digital HR Tools,
Role of HR 4.0 on Employee Management, HR 4.0 reshaping the future of HR.

Applications of Augmented reality, virtual reality, Artificial intelligence, 10

Module III Block chain technology, Internet of things, Big data, cloud computing inHR
Industry.
Future of HR: Data Driven HR, Data and AI, Gig Employees, People 8
Module IV analytics, AI in HR, Big Data and E-HRM.
Suggested Readings
1. The future of HR Embracing Technology and Human Connection, John Maxwealth,
ESG LA Press
2 Artificial Intelligence in HRM, Alexander A, America street thinkers LLC 2023
3 Human Resource 4.0: A Short Introduction, Dr Samuel Sundar
4 Find your Truth: Human Resource Management 4.0, Binita Sheth
5 HRM 4.0 for Human Centered Organizations , Rita Bissona and Barbara Imperatori,emerlad
Publishing

132
Course Code Course Title Semester
DEC 4.6.1 SPECILIZATION –MARKETING MANAGEMENT 1V
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Course Outcomes
CO# Abilities
CO1 REMEMBERI understand the elements and scope of logistics in supply chain
NG management
CO2 UNDERSTA understand the basic concepts, processes and key elements of a supply
NDING chain
CO3 APPLYING Demonstrate knowledge of the functions of logistics and supply chainmanagement

CO4 ANALYSING comprehend the role of warehouse Management

CO5 EVALUATIN Evaluate cases for effective supply chain Management and its
G implementation.,
CO6 CREATING Highlight the role of technology in logistics and supply chain
Management
Module Course Content Instruction
Hours

Introduction to Supply Chain: Significance and Key Challenges. Scope of SCM, 14

Objectives of SCM, Historical perspective, Essential Features, Decision phases –
process view, Supply Chain Framework, key issues in SCM. Steps in SCM, Supply
Module I chain models, Evaluation and future of SCM,
Recent Issues in SCM: Role of computer/ IT in supply chain management
Inventory Management: Concept, Types of Inventories, Inventory management 14
process and challenges, Distribution management, Distribution v/s Logistics, Goals,
Module II Need, Impact of Inventory Management on Business Performance, Components of
Inventory Decisions, Inventory cost management, Business Response to stock out,
Replenishment of Inventory, Material Requirements Planning.

Logistics Management: Logistics as part of SCM, Logistics Costs, Logistics sub- 10

systems, Inbound and Outbound Logistics, Bullwhip effects in Logistics, Distribution
and Warehousing Management. Demand Management and Customer Service, CPFRP,
Module III expected cost of stock outs. CRM Vs SCM.
Warehousing, Handling, and Picking Systems, Storage Facilities, Static Storage 10
Systems, Dynamic Storage Systems, Conveyors- Discontinuous Conveyors and
Module IV Continuous Conveyors. Sorters, Packages, Loading Units, and Load Carriers, Picking
and Handling, Warehouse Organization, Inventory, Stock and Provisioning
Management, Recent trends in SCM & Logistics.

133
Suggested Readings

1. A Logistic approach to Supply Chain Management, Coyle, Bardi, Longle, CengageLearning, New
Edition.

2 Integrated Supply Chain and Logistics ManagementRajat K. Baisya Sage 2020

3 Supply Chain Management- Text and Cases Janat Shah Pearson Latest edition
4 Logistics and Supply Chain ManagementMartin Christopher FT Publishing 5 th Editon
5 Supply chain Logistics ManagementDonald J Bowersox, David J Closs, M. BixbyCooper, John ?c
Bowersox Mc Graw Hill Educagion 4 th Edition

134
Course Code Course Title Semester
DEC 4.6.2 Specilization – Marketing Management 1V
MARKETING ANALYTICS
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Abilities Course Outcomes
CO#
CO1 REMEMBERING Understand the importance of Customer data in making data drivenMarketing
decisions.
CO2 UNDERSTANDING Understanding how a Data Driven Marketing decision brings value tothe
enterprise.
CO3 APPLYING Apply analytical tools to identify and assess Customers value inproduct and
willing to pay for it.
CO4 ANALYSING Illustrate the use of various tools and frameworks to solve strategicMarketing
problems using marketing data.

CO5 EVALUATING Evaluate the broader trends in the area of Marketing analytics
CO6 CREATING Design a study that incorporates the key tools of Marketing Analytics.
Module Course Content Instruction
Hours
Marketing analytics: Meaning, Components, Types, Importance, Elements, 14
Uses,Role of Marketing Analyst, how companies use Marketing Analytics,
Segmentation Analytics: Target Marketing, Market Basket Analyses, Data
Module-I Collection in Segmentation, Customer Segmentation Process, Data Analysis for
Customer Segmentation, Cluster Analysis, Application of Cluster Analysis.
Product Analytics – Marketing Mix Models and Advertising Models, Analyzing 14
Digital and Non-Digital Products, Utility and Choice, Application of Choice
Module-II Models, Product Attributes and Levels, Market Forecasting, Positioning,
Perceptual Mapping,New Product Adoption, Applying the Diffusion Models in
marketing.
Pricing Analytics: Demand Forecasting and Pricing, Bundling, Types of 12
Module-III Bundling, Analyzing, Bundles as promotion, Skimming, Analytics with price
skimming, Revenue Management, Promotions, Measuring Promotions Lifts,
Types of Promotions, Discounting.
Module-IV Customer Analytics: Survival Analysis, Analyzing Customer Life Time Value, 8
Predicting Customer Retention and Profit.

Suggested Readings

1 Lillien G.L., Rangaswamy A and Bryun A. (2012) Principles of Marketing Engineering, Trafford
. Publishers

2 Nargundkar , R., (2002) .Marketing research : text and cases

3 Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L Winston, Wiley India Pvt.
. Ltd.

135
4 Marketing Analytics: Strategic Models and Metrics by Stephan Sorger, Create Space Publishing
.
5. Marketing Engineering and Analytics by Gary Lilen, Arvind Rangaswamy,and Arnaud DeBruyn, Decision
Pro, Inc.
6. Marketing Metrics by Dugar Anurag, SAGE Publishing India\

136
Course Code Course Title Semester
DEC Specilization –Marketing Management 1V
4.6.3 MARKETING 4.0
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Course Outcomes
CO# Abilities
CO1 REMEMBERING DESCRIBE the various concepts associated with Marketing 4.0
CO2 UNDERSTANDI EXPLAIN the importance of various concepts in Marketing 4.0. likeprompted
NG Advocacy ,5A’s, Four Major Industry Archetypes, and
content marketing leading to Brand Affinity.
CO3 APPLYING APPLY the concepts of digital marketing by Using Digital Anthropology to connected
customers, which will drive up the productivity , by Integrating the Best of Online and
Offline Channels in
the digital world.
CO4 ANALYSING ANALYSE the online and offline interactions between the companiesand customers
to be the effective marketers.

CO5 EVALUATING EVALUATE how Technology & connectivity has changed human lifeand business in
the context of real-world commodities, products &
services.
CO6 CREATING CREATING WOW! Moments with customer engagement by usingMarketing 4.0.

Module Course Content Instruction

Hours

Marketing 4.0- Meaning, Definition, Difference between Marketing 3.0 and 4.0, 12
Characteristics of Marketing 4.0, Shift from Exclusive to Inclusive, Transition from
Individual to Social Approach, Online go-to market option-factor (friends, families,
Module I Facebook, Fans, twitter followers),
Creating Inclusivity and Sustainability for Society.
Trends shaping Marketing- Rise of Omni channel Marketing, step-by-Step Omni 10
Channel Marketing, Content marketing, Lowering Entry Barriers,
Module II Disruption, Collaboration, Co-creation, Informed customers vs Distracted customers,
Brand Conversion.
Marketing 4.0 in the Digital Economy, Moving from Traditional to Digital Marketing, 12
Integrating Traditional and Digital Marketing, combining online and offline
Interaction, blending style with substance, understanding how People Buy: From
Module III Four A’s to Five A’s, Driving from Awareness to Advocacy: The O Zone (O3) Moving
from physical to DigitalChannels.

137
 Marketing Productivity Metrics, Introducing PAR (Purchase Action Rate) and BAR
Module IV (Brand Advocacy Ratio), Decomposing PAR and BAR, Engagement Marketing for 14
Brand Affinity, Enhancing Digital Experiences with Mobile Apps, Providing Solutions
with Social CRM, Gamification, Augmented Marketing, Epilogue: Getting to WOW!
What
Is a “WOW”? Enjoy, Experience, Engage.

Suggested Readings
1. Marketing 4.0: Moving from Traditional to Digital, Philip Kotler, HermawanKartajaya, Iwan Setiawan

2 Engagement Marketing: -How small business wins in a socially connected world, ByGail Goodman,
Wiley Publishers
3 4. Marketing Metrics: -The Manger’s Guide to Measuring Marketing Performance -Neil T Bendle,
Paul Farris and Philip Pfeifer, Pearson FT Press. Third edition
4 The Art of Digital Marketing: The definitive guide to creating strategic, Targeted and
Measurable online campaigns-Ian Dodson
5 Marketing 5.0 Technology for Humanity, Philip Kotler, Hermawan Kartjaya, andIwan Setiawan
John Wiley & Sons, Inc. Hoboken, New Jersey

138
Course Code Course Title Semester

DEC 4.7.1 SPECILIZATION –BUSINESS ANALYTICS 1V

APPLICATION OF ANALYTICS IN BUSINESS
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Abilities Course Outcomes
CO#
CO1 REMEMBERING Understand the concept of business analytics and data science

CO2 UNDERSTANDING Understand the basics of business analysis and Data Science
CO3 APPLYING Understand the application of business analysis in different domain
CO4 ANALYSING Understand data Management and handling and Data Science ProjectLife Cycle

CO5 EVALUATING Understand data Management and handling and Data Science ProjectLife Cycle

CO6 CREATING Creating charts and visualizing data

Module Course Content Instruction
Hours

Introduction: What are Business Analytics? Historical Overview of Data Analysis, 10

Data Scientist vs. Data Engineer vs. Business Analyst, Career in Business Analytics,
what is data science, Why Data Science, Applications for Data Science, Data
Module I Scientists, Roles and Responsibility.

Data Analysis: Data Collection, Data Classification, Data Management, Big Data 12
Management, Organization/sources of Data, Importance of Data Quality, dealing
Module II with noisy data, Dealing with Missing or Incomplete Data,
Outlier Analysis, Methods to deal outlier, Data Visualization.
Introduction to R and Visualization of Data: R graphical user interfaces, data import 14
and export, attribute and data types, descriptive statistics, exploratory data analysis,
visualization before analysis, analytics for unstructured data. Visualization of
Module III Categorical Data in R: Bar Chart Simple, Bar Chart with Multiple Response Questions,
Column Chart with two-line labeling, Column chart with 45o labeling, Profile Plot,
Dot Chart for 3 variables, Pie
Chart and Radial Diagram, Chart Tables.
Application of Business Analytics: Retail Analytics, Marketing Analytics,Financial 12
Module IV Analytics, Healthcare Analytics, Supply Chain Analytics.

Suggested Readings
1. Essentials of Business Analytics: An Introduction to the methodology and itsapplication,
Bhimasankaram Pochiraju, SridharSeshadri, Springer

2 Business Analytics : Albright & Winston, Cengage

3 Business Analytics, Tanushri Banerjee & Arindam Banerjee, SAGE Publishing
4 Introduction to Data Science, Laura Igual Santi Seguí, Spring

139
Course Code Course Title Semester

DEC 4.7.2 Specilization –Business Analytics 1V

DATA MODELLING
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO# Cognitive Course Outcomes
Abilities
CO1 REMEMBERING Understand the significance of analytics in Business.
CO2 UNDERSTANDING Understanding the business at different levels.
CO3 APPLYING Analyzing and preparing the models to solve the business problems
CO4 ANALYSING Become adept in business analysis
CO5 EVALUATING Critically evaluating Analytical Thinking, Data Interpretation, Data
Sufficiency, Listening, Comprehension and Writing Skills to
accurately assess the knowledge.
CO6 CREATING Models of data modeling

Module Course Content Instruction

Hours

Data Modeling Concepts, Introduction to Data Modeling, Data-Centric Design, Anatomy 12

Module I of a Data Model, Layers of Data Abstraction, Types of Data Models, Importance of Data
Modeling, Documentation of Business
Rules, Visualization, Illustration of Alternative.
Measures of a Good Data Model, Enforcement of Business Rules, Flexible and Adaptable, 10
Module II Easily Understood, Balanced Perspective, Promotion of Data Reusability, Data
Integration, How Data Models Fit into Application
Develop.
Process-Oriented Methodologies, Data-Oriented Methodologies, Hybrid 12
Module III Methodologies, Object-Oriented Methodologies, Prototyping
Methodologies, Agile Methodologies.
Data Modelling Participants, refining a Conceptual Model, Relational Model Components, 14
Conceptual and Logical Model Components, Entities, Attributes, Relationships, Business
Module IV Rules, Physical Model Components, Tables, Columns and Data Types, Constraints,
Conceptual Model Modification, Data and Process Modeling, Data Model Diagramming
Alternatives, ERD Formats, Representing Super types and Subtypes, Guidelines for
Drawing ERDs.

Suggested Readings
1. Data Modelling for Everyone by Sharon Lee Allen, WROX Press Ltd
2 Data Modeling for the Business 2009 Edition by Steve Hoberman, Donna Burbank,
Christopher Bradley , Technics Publications LLC
3 Data Analysis And Business Modelling Using Microsoft Excel by Hansa Lysander
Manohar , PHI Learning
4 Data Modeling By: Andy Oppel
5 Data Modelling for Everyone by Sharon Lee Allen, WROX Press Ltd

140
Course Code Course Title Semester

DEC 4.7.3 Specilization –Business Analytics 1V

BUSINESS INTELLIGENCE SYSTEM
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Abilities Course Outcomes
CO#
CO1 REMEMBERING Understand the significance of Business Intelligence.
CO2 UNDERSTANDING applications to help analyze and represent data
CO3 APPLYING Business Intelligence tools collect and study unstructured sets of data
CO4 ANALYSING Analyzing data in an organization to make informed business decisions.
CO5 EVALUATING used to evaluate how a business is performing
CO6 CREATING Creating a data vault modeling

Module Course Content Instruction

Hours

Module I Introduction to Business Intelligence, Mobile Business Intelligence, Real-time 8

Business Intelligence.
Analytics: A Comprehensive Study, Business Analytics, Analytics, Software 14
Analytics, Embedded Analytics, Learning Analytics, Predictive Analytics,
Module II Prescriptive Analytics, Social Media Analytics, Behavioral Analytics.
Data Mining: An Overview, Data Mining, Anomaly Detection, Association 12
Module III Rule Learning, Cluster Analysis, Statistical Classification, RegressionAnalysis,
Automatic Summarization, Examples of Data Mining.
Understanding Data Warehousing, Data Warehouse, Data Mart, Master Data 14
Module IV Management, Dimension (Data Warehouse), Slowly Changing Dimension, Data
Vault Modeling, Extract, Transform, Load, Star Schema.
Suggested Readings
1. Business Intelligence and Analytics: Systems for Decision Support, by RameshSharda
(Author), Dursun Delen (Author), Efraim Turban.

2 Business Intelligence and Analytics Edited by Drew Bentley

3 Business Intelligence: Insight and Innovation beyond Analytics and Big Data Kindle Edition
by Barry Devlin
4 Business Intelligence and Analytics: Systems For Decision Support Global Edition 10Th Edition by
Efraim Turban and Ramesh Sharda and Dursun Delen, Pearson

141
Course Code Course Title Semester

DEC 4.8.1 specilization –supply chain and logisticsmanagement 1V

RISK MANAGEMENT IN SUPPLY CHAIN AND LOGISTICS MANAGEMENT

Scheme of Instruction Scheme of Examination

Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic CoreCourse

Course Outcomes: On successful completion of the course the learner will be able to:
Cognitive Abilities Course Outcomes
CO#
CO1 REMEMBERING Understand the framework and fundamentals of Risks in SupplyChain Management.

CO2 UNDERSTANDING Develop an understanding of the significance of Supply Chain

Management to achieve cost effective supply and distribution ofgoods and
services to meet varying customer demand.
CO3 APPLYING Identification, measurement, monitoring analysis and mitigation ofrisks to supply
chains arising from natural and man-made causes
CO4 ANALYSING Demonstrate the ability to analyze and apply critical thinking andlearning skills
related to "real life" problems and situations.
CO5 EVALUATING Analyse Business Models, Business Strategies and, corresponding Risk
management
CO6 CREATING Critically evaluate skills and knowledge for managing supply-chainrisk, from
strategy to implementation.

Module Course Content Instruction

Hours
Risk and Management- Risk in the Supply Chain, Features of Risk, Decisions 12
Module I &Risk, Structure of Decisions, Decisions with uncertainty, Risk,
ignorance, Managing Risk Structure of a Supply Chain, Increasing Risk,Trends in
Supply Chain Management.
Integration of supply Chains, Cost Reduction, Agile logistics, E – Business, 12
Module II Globalization, Outsourcing, Changing practices in Logistics. Approaches to
Risk Management.
Identifying Risks – Types of Risks, Tools for analyzing past events, Operations, 12
Module III Problems with Risk Identification, Measuring Risk, Consequences of Risk,
Responding to Risk – Alternative responses, Defining Options, Choosing the best
response, Implementation & Activation, A Network view of Risk – Shared Risks,
Achieving an Integrated approach, Analyzing & responding to risks.

Risk Model and Tools - Supply Chain Risk Matrix, Example Application of Risk 12
Module IV Matrix, Supply Chain Selection Decisions, Source Selection,
Optimization Model, Balanced Scorecard in SCM and Balanced ScorecardAnalysis.

142
Suggested readings
1. Supply Chain Risk Management: An Emerging Discipline (Resource Management)Hardcover – Import, 3
Nov 2014.

2 Supply Chain Risk Management, Published by the Chartered Institute of Logistics& Transport, U.K,
Modelling the Supply Chain, Duxbury
3 Logistics Operations, Supply Chain Management and Sustainability: PaulinaGolinska

4 Achieving Class A Business Excellence: An Executive's Perspective by Dennis Groves, Kevin Herbert
and Jim Correll, Wiley Publications 3
5 Operations Management by Terry Hill, Palgrave

143
Course Code Course Title Semester
DEC 4.8.2 specilization –supply chain and logistics management 1V
SUPPLY CHAIN ANALYTICS

Scheme of Instruction Scheme of Examination

Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO# Cognitive Course Outcomes
Abilities
CO1 REMEMBERING Understand the definition and various applications of supply chain
analytics.
CO2 UNDERSTANDIN Understand how supply chain optimization brings value to the
G enterprise
CO3 APPLYING Apply analytical tools to solve supply chain design and planning
problems
CO4 ANALYSING Analyze the impact of supply chain analytics on enterprise efficiency
CO5 EVALUATING Evaluate the broader trends in the area of supply chain analytics
CO6 CREATING Create the strategies for data capturing
Module Course Content Instruction
Hours
Meaning, definition, importance of SA, Role of analytics in supply chains - 12
Module I Fundamental analytical terminology and approaches, Understanding the
challenges and opportunities, Modules of big data and identifying important
characteristics of supply chain KPIs.
Capturing data strategies - Mining data from suppliers, inventories, 12
Module II transportation and customers, assessing data quality through quantified
metrics and cleansing and normalizing data, as demonstrated in a detailed
exercise
Processing data strategies - Overview of analytics maturity models, 10
Module III techniques, and software, Interpreting data accurately to avoid common
pitfalls and Analyzing key criteria to prioritize products and customers.
Data-driven decision-making - Generating value from data through 14
descriptive to prescriptive techniques, combining predictive and optimizing
Module IV supply chain analytics and advanced automated analytics
Suggested Readings
1. Kurt Y. Liu, Supply Chain Analytics: Concepts, Techniques and Applications 1st ed.
2022 Edition
2 Gerald Feigin, Supply Chain Planning and Analytics: The Right Product in the Right
Place at the Right Time
3 Peter W. Robertson, Supply Chain Analytics (Mastering Business Analytics) 1st
Edition
4 Supply Chain Analytics: TAS Vijay Raghavan
5 Supply Chain Planning and Analytics : Gerald Feigin, Business Expert Publication

144
Course Code Course Title Semester
DEC 4.8.3 SPECILIZATION –SUPPLY CHAIN AND LOGISTICS MANAGEMENT 1V
STRATEGIC SUPPLY CHAIN MANAGEMENT
Scheme of Instruction Scheme of Examination
Total Duration 48 Hrs Maximum Marks 100
Periods / Week 3+1 Internal Evaluation 20
Credits 3 End Semester 80
Instruction Mode Lecture Exam Duration 3 Hrs
LTP 3:1:0 Compulsory Generic Core Course
Course Outcomes: On successful completion of the course the learner will be able to:
CO# Cognitive Abilities Course Outcomes
CO1 REMEMBERING Awareness about for the major strategic issues and trade-offs in supplychain
management;

CO2 UNDERSTANDING Understanding the importance of Supply Chain strategies and thechallenges

CO3 APPLYING Apply alternative strategies for information sharing and lead-time
compression within a supply chain coordination structure and their potential
impact on organizational performance

CO4 ANALYSING Analyze problems and improvement opportunities, Models in supply chain
Management and recommend improvement along the dimensions of efficiency,
quality and speed, and improved team-work capability to cooperate with
others to solve business operations problems in supply
chain management.
CO5 EVALUATING Evaluate process for a strategic alliance that includes informationsharing and
shared responsibility for processes and infrastructure

CO6 CREATING Develop a supply chain design that is aligned with the business modelof a
manufacturing or service entity

Module Course Content Instructio

nHours

Module –I Supply chain Strategy – Introduction, importance. Goal, elements and 8

adoption. Impact on global strategic supply chain.
Supply Sourcing Strategies - Supply Management and commodity strategy 14
development - Aligning supply Management and enterprise objectives - Category
Module-II strategy Management- Types of supply Management strategies - E- reverse
auctions - Evolving sourcing strategies - Supplier evaluation and selection -
Supplier evaluation and selection process - Key supplier evaluation criteria -
Developing a supplier evaluation and selection survey – Reducing supplier
evaluation and selection cycle time.
Logistics Strategy and Planning - Logistics planning triangle, Network appraisal; 14
Module-III Guidelines for strategy formulation – total cost concept, setting customer service
level, setting number of warehouses in logistics system, setting safety stock
levels, Differential distribution, Postponement, Consolidation, Selecting proper
channel strategy.

145
 Module-IV Strategic Cost Management- A structured approach to cost reduction - Price 12
analysis - Cost analysis techniques - Total cost of ownership - Collaborative
approaches to cost management.

Suggested Readings
1. Pierre A. David, International Logistics: the Management of International Trade Operations5th
Edition 2017.

2 Parasram, In Coterms Exports Coartind and Pricing with Practical Guide to in Co-Terms, 1st
Edition, Jain Book, 6th Edition, 2010
3 Shoshanah Cohen, Strategic Supply Chain Management: The Five Core Disciplines for Top
Performance

146