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PITCH DECK
MEDIA AND INFORMATION
LESSON 1 LITERACY
COMMUNICATION AND MEDIA
•LO1Describes how communication is influenced by
media
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LESSON
OBJECTIVES:
At the end of this lesson, student
should be able to:
aDefine communication, media and information;
bRecognize communication as a social process ;
cDescribe the nature of communication and the
concepts related to it; and
dConclude how media affects human living
through an information chart.
DEFINITION OF
TERMS
Media
•It refers to any physical object used to
communicate media messages.
•It is a means to communicate
Communication
•The act or process of using words, sounds,
signs, or behaviors to express or exchange
information, ideas, thoughts, feelings, etc., to
someone else.
DEFINITION OF TERMS
Communication Model
•Are diagrams that make you understand the
process at a glance. They are like maps that
guide you in the understanding how
communication works in different settings.
Information
•Knowledge of specific events or situations that
has been gathered or received by
communication, intelligence or news.
DEFINITION OF TERMS
Media Literacy
•The ability to read, analyze, evaluate and
produce communication in a variety of media
forms.
Social Media
•Forms of electronic communication through
which people create online communities to
share information, ideas, personal messages,
etc.
COMMUNICATION AND
MEDIA
COMMUNICATION AND
MEDIA
•Media and other information providers play
a central role in information and
communication processes. Nowadays,
media become the common outlet of
selfexpression and creativity. Its huge
influence spreads speedily across the
globe. The connection between
technological advances and people’s
connectivity created a huge impact to the
lives of today’s generation.
COMMUNICATION AND
MEDIA
Communication is a process
•a process that
changes as the
communicators’
environments and
needs change.
COMMUNICATION AND
Communication is
MEDIA
systematic
•It involves within
systems of
interrelated and
interacting parts.
COMMUNICATION AND
MEDIA
Communication is symbolic
•Symbols, verbal (with
words) or nonverbal
(without words), are the
basis of language.
ACTIVITY 1 :
Fill in the table below of the estimate number of hours
you spent in each media or information provider from
previous week.
Weekly Interaction Log with Information and Information
Providers
Media and Information Provider Number of Hours in a week
YouTube
Facebook
Television
Books
Others…
COMMUNICATION AND
MEDIA
•Communication refers to the process of
conveying or sharing information.
•Since then, it is often described as a natural
ability of an individual to socialize with others.
•In the 21st century world, communication has
become “more social” due to the emergence of
technology.
•Mass Media are defined as sources of credible
and current information created through an
editorial process determined by journalistic
values.
COMMUNICATION AND
MEDIA
ShannonWeaver’s Communication Model (1948)
Image
Information
source Transmitte Reception Destinatio
r n
Sender Encoder Channel Decoder Receiver
Noise
FEEDBAC
K
COMMUNICATION AND
MEDIA
Osgood Schramm Model Of Communication (1954)
Message
Encoder Encoder
Interpreter Interpreter
Decoder Decoder
Message
COMMUNICATION AND
MEDIA
Berlo’s SMCR Model of Communication (1960)
Messag Channe Receive
Source l r
e
Communic Conten Hearin Communic
ation Skills
Attitud
t
Elemen g ation Skills
Attitud
Seeing
es ts es
Knowle Treatm Touchin Knowle
dge ent g dge
Social Structu Smellin
System Culture
re g
Culture Code Tasting Culture
COMMUNICATION AND
MEDIA
Aristotle Model of Communication
Speaker Speech Audience Effect
Occasion
Elements of Communication:
Speaker The source of information or message.
Message any information or anything the speaker/sender wants to
communicate by using a medium.
Medium is the form in which the speaker/sender conveys the message.
Channel is the method or means of sending or expressing the messages.
Encoding the process of converting the messages into words, actions or other
forms that the speaker understands.
Listener / receiver the recipient or the one who gets the message
Feedback is the receiver’s reaction or response.
Context is the situation or environment where communication takes place.
Barrier the factors that affect the flow of communication.
Decoding the process of interpreting the encoded message of the speaker by
the receiver
COMMUNICATION AND
MEDIA
COMMUNICATION AND
MEDIA
So how communication
is affected by media
and information?
COMMUNICATION AND
MEDIA
Multiple Roles of Media in
Society
1act as channels of information and
knowledge through which citizens
communicate with each other and make
informed decisions,
2facilitate informed debates between
diverse social actors,
3provide us with much of what we learn
about the world beyond our immediate
experience,
COMMUNICATION AND
MEDIA
Multiple Roles of Media in
Society
4are means by which a society learns about
itself and builds a sense of community,
5function as a watchdog of government in all its
forms, promoting transparency in public life
and public scrutiny of those with power
through exposing corruption,
maladministration and corporate wrongdoing,
6are essential facilitators of democratic
processes and one of the guarantors of free
and fair elections,
COMMUNICATION AND
MEDIA
Multiple Roles of Media in
Society
7are a vehicle for cultural expression and
cultural cohesion within and between nations,
and
8function as an advocate and social actor in its
own right while respecting pluralistic values.
ANALYZATION
Analyze the image below, then answer the
questions that follow:
ANALYZE THIS
Answer with at least 2 sentences
1What is the message in this illustration?
2Do you agree with this illustration regarding
communication? Why/why not?
3How media affects communication in our everyday
living? How is communication affected by media and
information?
To recap:
aWhat is communication, media
and information?
bWhat are indications that
communication is a social
process?
cCan you describe the nature of
communication and the
concepts related to it?
