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 Who Is Mcdonald s
Introduction
During this assignment, I intend to cover the marketing concept and its importance to an
organization as McDonalds. I will make particular reference of the marketing environment, consumer
markets, market segmentation and the importance of the role of the marketing mix. In addition, I
will focus on the concepts of marketing in terms of supporting their brand standards.
McDonalds is known as the world s largest fast food chain and his presence is global. McDonald s
has over 25,000 restaurants in the world., The organization, founded in 1940 by Richard and
Maurice McDonald, has now operating over 1200 restaurants, of which 620 are franchises, only in
the UK. McDonalds UK has employed over 85,000 people and over 1 million ... Show more content
on Helpwriting.net ...
Kotler argued that marketing was meeting the needs of the customer at a profit.
Marketing is products that don t come back and consumers that do (Steve Dawson, President of
Walkers Shortbread Inc.)
The right product, in the right place, at the right time, at the right price (Adcock)
According to Lansingbusinessnews.com (2015), brand standards are defined as a set of guidelines
made to help companies and their affiliates to communicate the look, feel and representation of an
organization. The purpose of using these guidelines is to transmit the same message to the target
audience, so in this way the organization s message remains consistent.
McDonald s strategy is to ensure uniformity at a global level and for this reason, all franchisees use
standardized McDonald s branding, menus, design layouts and administration system (Franchising at
McDonald s, 2008). Also, they focus on using the same manufacturing or handling methods in order
to maintain the quality of the menu items.
Brand standards are different for every organization and companies as McDonalds concentrate on
every detail, but certainly a key point in brand developing is the logo. It is arguable that
McDonalds has changed his logo many times but, surely, this can be explained by its long history
and the need of adaptability. Although the McDonald s logo was inconsistently presented, this fact
has not stopped McDonald s to become the
 Examples Of Sympathy In Disabled By Wilfred Owen
How does the writer create sympathy for the young soldier in Disabled ? Wilfred Owen s Disabled
is one of his most emotionally provoking and poignant poems that elicits deep sympathy within the
reader. The poem undertakes frequent shifts in chronology that expresses his tormented thoughts and
recollections of a war victim who suffers from terrible disfigurement. Wilfred Owen evokes
sympathy by illustrating the soldier s unbearable experiences through the use of imagery, contrast
and irony. Owen uses imagery to depict the realities of war, highlighting the painful aftermath it
results in. Owen evokes sympathy by presenting the persona as a lonely, isolated war victim. The
persona is unnamed, only identified as he . This suggests... Show more content on Helpwriting.net ...
Sympathy is created when the reader realises that the soldier s reasons for joining the war were
ignorant and naive, which he could have avoided himself. The soldier liked a blood smear ,
implying that the persona wanted to idealise himself as a masculine, brave and courageous figure
by getting injured in a game. The reader cannot feel more sorry when the persona is encouraged to
think of the war as a football game , which illustrates youthful ignorance and naivety have costed him
his
 The World Of World War 2
World War 2 was one of the most catastrophic events in human history. With millions dying in very
few years, the destruction has left a scar on nations that is still visible in the present day. One of
the most terrifying nations back during the days of war was Japan. Their culture promoted war,
fighting, and being as ruthless as possible, causing them to be an extreme threat to world peace.
The military looked into ancient myths about the Japanese, and the Emperor in particular, as they
were said to be directly related to the Sun Goddess, Amaterasu Omikami. The nation and military
of Japan wanted to bring racial and spiritual purity into the world, and as Laurence Rees put it,
The Japanese had been brainwashed for centuries . The war in the Japanese front took longer to
end, and many speculate that if the United States had not created the atom bomb, the war in Asia
would have lasted many more years. The answers for this prolongation is rooted deep in Japanese
culture and history. There are many strange examples and acts from the Japanese military during
World War 2. For example, not a single soldier would ever surrender as POW. Due to rules by the
military and the indoctrination of beliefs, soldiers would refuse to accept defeat. This had roots in
the government as well, and the Emperor of Japan along with the rest of the government refused
surrender even when defeat was apparent. The interpretation of Japanese social, military, and
historical culture caused individual
 The Life Of Thomas Jefferson s Most Trusted Servants
Among the hundreds of slaves at Monticello resided James Hemings, a young man who, through
his renown family and unique skills, became one of Thomas Jefferson s most trusted servants. Son
of Elizabeth Hemings, a half African, half European slave, and John Wayles, Jefferson s Father in
Law, James was a half brother of Martha Jefferson. James and his direct siblings, although
considered to be black based on the ethnicity of their mother, were actually only one fourth African,
with the remaining three fourths of his ethnicity being European. This led their appearance to be
described as bright when compared to the other slaves. The blood connection kept the Hemings
family closer to the Jefferson familythan any other slaves. James... Show more content on
Helpwriting.net ...
To the confusion of some, centuries later, James and Sally chose to return home with Jefferson.
Addressed by Annette Gordon Reed and primary sources directly from Jefferson, James Hemings
return to America can be supported as the smartest path for his future. While James Hemings was
deciding whether to stay in France as a free man, conflict emerged throughout the country. James
stay in France spanned from 1784 to 1789, and at the very end of his time there, on July 14th,
1789, tensions between the rich, upper class government and the bourgeoisie erupted into conflict
when the Bastille, a nearly vacant prison , was raided. Economic crisis had caused famine among
lower class citizens over previous years, and the general populace had grown weary of the
incompetence of the government. While the government s, specifically King Louis XVI s, plan to
restore the economy involved heavy increases in taxes, the bourgeoisie believed that the best
solution was, To abolish internal customs duties and establish a national market. To abolish guild
and government restrictions on entry into particular trades and businesses and establish freedom of
enterprise and laissez faire. To end feudal dues and tithes levied on agricultural property; rent,
interest and profit to be the only legitimate forms of non work income. (The Socialist
 Disadvantages Of Meritocracy
Meritocracy is crediting a person based on his/her achievements and merit. The opposite of
meritocracy is patronage or padrino system, which is assigning of positions or work based on
relationship with the people on top. Moreover, it is also common for people in government to be
related to one another, or friends of someone within, also known as nepotism. This is problematic, as
the appointments especially in the government are expected to have the competencies and personal
attributes to effectively drive performance by ensuring integrity, transparency and accountability at
all time. These appointees are meant to make significant and rational decisions that impact on our
economy, be it social and cultural well being and to ensure effective and efficient delivery of critical
services such as education, health care, policing, workers protection, public utilities and so on.
Patronage appointment is not a new concept. Originated in Italy, patrons were exhibiting power and
control in making appointment and the appointees were getting prestige and public recognition
through the association with that patron. In 1881 the US President James Garfield was assassinated
because he failed to give his assassin a patronage appointment. Arguably, Philippine patronage
system is very interesting and complicated organizational issue as the practice is embedded, and
accepted, in the culture and society. The Philippine practice of patronage dates back during the
Spanish colonization in 1400s, when Filipinos had to build strong connections with their colonizers
to keep their positions or businesses. This practice has been passed from one generation to the other
until the present day. Business or organizational management are passed down within family or
close friends. In addition, the tight knit family culture encourages the system, mostly in businesses,
because owners believe that their family members understand the business more, therefore should
be in good hands. The idea of family loyalty also makes a case for patronage. An owner believes
that, compared to an outsider, family members would want the best for the business, since the
business is seen as a family treasure.
In the Philippines, patronage system might have made
 The Expanding Environment for Non Traditional Students
Non Traditional Students

According to current estimates approximately 75 percent of college students are now nontraditional
students older than 25, attending school part time, and having delayed entry or reentry into college
for a variety of personal reasons. Post secondary education is needed by such students to develop
their careers and to acquire knowledge and skills required by a constantly changing global society.
This trend is not restricted to North America; it is a worldwide phenomenon.
Over the years, these nontraditionals have chosen either slower or faster options to proceed through
their chosen curricula. They could work incrementally, taking a few courses per year while taking
advantage of workplace tuition reimbursement ... Show more content on Helpwriting.net ...
Then, teachers must reach goals using diverse methods and techniques which engage the student and
make the learning process interesting. Though methods vary, a problem or task centered approach is
generally considered superior to a subject matter approach. Students and professors may work
together to co create knowledge. Work in teams is an often used strategy because it replicates the
experiences of nontraditional students in the workplace. Additionally, teachers work to reduce time
and place restrictions for the nontraditional student that would limit that person s access to course
materials and assignments; asynchronous online options easily break down such barriers.
Furthermore, flexible access to student services has become more common over time. Clearer and
more accessible information now exists on institutions and the specific programs needed for
planning degrees and careers. Programs for nontraditional learners provide orientation workshops to
reacquaint applicants with the rigors of college level study, and to reduce anxiety about reentry
after a prolonged period of time. Some of these programs offer remedial classes to help the student
re learn or improve study skills. The availability of financial aid information has improved greatly
over time.
Critics contend that the influx of nontraditionals into the college student market has accelerated a
trend toward
 New Home
Anticipation mounted as they pulled into the driveway of their new home. This time, it was
going to be different. They were no longer renters, but bona fide homeowners. No one would ever
be able to evict them again. Relieved it was a single level house, they didn t have to worry about
screens popping out a second story window. It did not have a porch with steps or garage, but it did
have a basement and a large backyard.
Molly, Susan, and Beth greeted the fearless foursome at the front door. Reunited as a family, they all
squealed with delight at their new home. Standing in the entryway, the living room stood
immediately to the left with the kitchen directly ahead. The kitchen had a sliding door hidden in the
wall. Walking through the living room, crossing to the left stood a doorway that led to three
bedrooms and a single bathroom for the nine member family.
Max planned to remodel the house in stages, beginning on the third bedroom first. All seven
children shared one bedroom while demolition began on the third bedroom, making it into a dining
room adjacent to the living room. Two sets of bunk beds and a single cot filled the entire bedroom.
The cramped room had minimal space to walk between the beds. Kate and Millie quickly discovered
they could hop from bed to bed without touching the floor.
Remodeling began that very day. Using a sledgehammer, everyone took a turn smashing the east
wall of the living room. They ripped a huge hole into the wall, taking turns hopping back
 Stereotypes Of Women Essay
Sports magazines across the world are known for featuring buff, strong and sexy male athletes on
their covers, where they re usually wearing their uniform, looking heroic, muscular and powerful.
Women also occasionally grace the sporting magazine covers, wearing scantily clad bikinis, pouting
and looking beautiful with immaculate hair and make up. The women are often models, sometimes
pictured with maleathletes, but nearly always are depicted in sexually objectifying ways. This brings
attention to the body type and attractiveness, rather than the qualities that define them as an athlete.
Objectification is used in this context to describe forms of marketing, promotion or attempts to gain
media coverage which focuses on attention on the sexual... Show more content on Helpwriting.net ...
The pay difference between male and female athletes is astronomical even though they are both
working equally as hard for their achievements. This is evident in professional basketball in the
USA. For example, Lebron James a player in the NBA is paid $33.3 million in 2017 (Gaines, 2018)
not including any sponsorship deals whereas in the WNBA (Woman s professional basketball league)
all 157 players make a combined earning of $11.7 million dollars. (Berri, 2017). At the end of the
day, it is not the female athletes that are going to make a sports magazine popular or profitable.
These magazines have a certain target audience or readership, and in this case it is the males that
are predominately purchasing them. The old age adage that Sex Sells in our male orientated
world, has unfortunately been used for decades to exploit women in order to appeal to the male s
sexuality. We live in a media saturated world and this type of advertising, where women are
objectified and sexualised, sells and makes the magazines huge
 Analysis Of Rescuing Children From Poverty
Rescuing Children from Poverty
Peter Signer, a utilitarian philosopher who wrote the essay The Signer Solution to World Poverty
that was published on September 5th, 1999 in the New York Times Magazine. He is the co
founder of The Life You Can Save which is a nonprofit organization that its mission is to help
people living in poverty. Singer says about himself, Yet for a utilitarian philosopher like myself
that is, one who judges whether acts are right or wrong by their consequences (1), which shows
the kind of person he is and that gives him credibility as well. In this essay, Singer gives his
opinion on ways to end world poverty; he believes that Americans have a big impact on improving
it. Singer is using pathos, ethos, and logos to persuade Americans to give away their money that is
spent on their extravagant living to save children s lives.
Singer talks about two different circumstances in the essay to support his idea and grabs the reader
s attention. The first one is about Dora the retired schoolteacher from the Brazilian movie Central
station. Dora was barely getting by with working a side job, she received a chance to make a
thousand dollars by bringing a homeless child to a location where he would be adopted by a rich
family. After the homeless child was taken to the designated spot, Dora received the money and
purchased a television. Later Dora found out that the child was too old for adoption. When Dora
found out that the child would be killed and the
 Ammonium Chloride And Sodium Hydrochloric Acid
In this experiment, it is evident that the measurements of the temperatures are consistent with
physical change presented in each the solution. The initial temperature of the water was 22 degrees
due to room temperature. Through this, it is identifiable on which solution liberates heat
(exothermic) or absorbs heat (endothermic), by comparing with the water in room temperature.
Sodium Hydroxide:
Sodium Hydroxide is recognised as exothermic solution. Due to the lattice energy and hydration
energy of 737 kJ/mol and 779kJ/mol has a change of 41kJ/mol while comparing to a solution
which has Lattice Energy of 779 kJ/mol and a Hydration Energy of 774 kJ/mol which has a change
of +5kJ/mol, it is evident that energy need to separate the ions in sodium hydroxide allowing ... Show
more content on Helpwriting.net ...
As the steel wool was placed in the 21 degree copper sulphate, the temperature increased by 4
degrees making it into 25 degrees. As the steel wool was pressed to the surface, there was physical
changes to the wool. The wool turned into pinkish purple. The copper sulphate solution turned from
having a light blue colour to the surface turning into a greenish colour. The reason for this is
because the iron is more reactive and stable than copper. So when going through the reaction, it
releases heat making the final products as iron sulphate and copper powder. There was an increase
in temperature by
 American Embalming Essay
The American funeral industry came to be how it is today in the Civil War, when so many soldiers
died far away from their families and homes and needed to be preserved for long distance travel so
they could be buried on their own land. Nowadays, embalming involves pumping a cocktail of
chemicals, namely formaldehyde, phenol, glutaraldehyde, methanol, and glycerin, through one of
the corpses main arteries to delay the decomposition process. Toxic chemicals from the embalming,
burial, and cremationprocess leach into the air and soil, and expose funeral workers to potential
hazards. And maintaining the crisp, green memorial plots is extremely land and water use heavy.
(Julia Calderone, Nov. 4, 2015) The cost of this, as well as the cost and... Show more content on
Helpwriting.net ...
Formaldehyde and embalming based funerary practices have been shown to be damaging to the
surrounding environment and moreover, the people who work with it on a regular basis. Not to
mention the high costs that the supplies of a traditional burial can end up costing, both for the
consumer and the environment. The amount of embalming fluid in ten acres in a typical cemetery
can reach up to around 80,000 gal. That s 80,000 gallons of toxic chemicals potentially leaking into
the surrounding environment and posing a health risk for humans and animals alike. There are
many better, more environmentally sound ways of disposing of a corpse, like alkaline hydrolysis
[resomation], which is an effective alternative to cremation, and natural burials, which can serve as
a foil for the traditional American burial. Although the traditional burial as we know it dates back to
the Civil War, and we ve got embalming fluid down pretty well, the materials used are still toxic
enough to damage the people who work with embalming fluid, and the environment it ends up buried
 How Did Ferdinand Magellan Contribute To The Renaissance
Ferdinand Magellan, a world renown sailor from Portugal, was the first person to circle the globe
on a sailing vessel in 1519. However, his contributions as a renaissance figure are still under debate
today by a variety of historians world wide. Their main question, was Magellan a revolutionary
figure in the Renaissance? During this period of time, an age of learning and arts were influenced
throughout Europe, but was Magellan s celebrated voyage around the world Renaissance worthy?
Magellan was tremendously important during the Renaissance because his contributions were so
large that they do not compete with any other figure in the Renaissance. By circumnavigating the
globe, he finally proved once and for all to scholars that the world was... Show more content on
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Copernicus is a known during the Renaissance as the astronomer who hypothesized that the Earth
revolved around the sun in a heliocentric universe. Copernicus s strong accurate view on the
universe was shocking at his time because popular belief was that the Earth was the center of
everything and not the sun. If Copernicus s findings were published during his lifetime, he would
have been burned at the stake, but luckily for him, Copernicus published his findings after his
death. Copernicus s idea for the heliocentric universe is a great example of what Renaissance
people do. Both Magellan and Copernicus are again like the other Renaissance figures different, but
had the same outcome. Both Magellan and Copernicus wanted to changed the world in someway.
Copernicus changed the world by proposing this crazy idea that would have gotten him killed if he
were to publish his findings publicly during his lifetime. Magellan strived to map the world from
Spain to China by sailing around it which ended up killing him by the time he got to the Philippines.
Copernicus may be more scientifically inclined than Magellan and Magellan is better with
navigation than Copernicus, however, the two thought alike to open new beginnings in exploration
and adventure. Copernicus influenced astrologers to learn more about the world outside