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Marketing Strategies For The Hospitality Industry
The hospitality industry is an industry that heavily relies on the experience economy. It is essential
for hotels and restaurants to gain a competitive advantage through differentiation to create and
provide unique experiences for customers. After all, customers not only pay for products, they also
pay for the services provided, embracing the experience economy. There are seven marketing
strategies to achieve this goal, two of which are Physical Evidence and Process . This paper will be
discussing these two strategies and how the hospitality industry uses them to create memorable
experiences.
The first of the two strategies is Physical Evidence . Customers tend to rely on physical cues to
assist in evaluation of a product before buying it. These physical cues are provided by the physical
evidence of the product. In the hotels and restaurants, the physical environment plays a huge role in
physical evidence. The physical environment includes factors such as ambiance and spatial layout.
(Professional Academy) These factors are crucial in evoking emotions in customers. When ambiance
and spacial layout are done right or tailored to suit the theme of the restaurant or hotel, customers
would feel positively about their whole experience.
Ambiance is a critical part of any restaurant or hotel when it comes to selling the whole experience.
Ambiance can be diverse. For example, from a relaxing, soothing environment in a spa to loud
music, a dark room with bright lights in a
Jesse Owens Biography
At the 1939 Big Ten Championships, the Buckeye Bullet, as he was called , overcame a sever
tailbone injury and tied a world record in the 100 yard dash and set a long jump record of 26 8 ¼
that would stand for 25 years. Owens also set new world marks in the 220 yard dash and in the 220
yard low hurdles. American track and field athlete Jesse Owenswon 4 gold medals at the 1936 Berlin
Olympic Games. The dormitory used by Jesse during the Olympics has been fully restored into a
living museum, with pictures of his accomplishments at the games , and a letter, intercepted by the
Nazi Gestapo, from a fan urging Jesse not to shake hands with Hitler. Jesse Owens, the buckeye
bullet, would... Show more content on Helpwriting.net ...
He also challenged and defeated racehorses a speed at up to 30 m.p.h. plus; as he revealed later,
the trick was to race a high strung thoroughbred that would be frightened by the starter s shotgun
and give him a bad jump. Owen said, People say that it was degrading for an Olympic champion
to run against a horse, but what was I to do? I had 4 gold medals , but you can t eat 4 gold medals.
Jesse ran a dry cleaning business and worked as a gas station attendant to earn a living ; he
eventually filed for bankruptcy. In 1966, he was successfully prosecuted for tax evasion. At rock
bottom, he was aided in beginning rehabilitation. The government appointed him as a US goodwill
ambassador. Jesse Owens traveled the world and spoke to companies such as the Ford Motor
Company and stockholders such as the United States Olympic Committee. After he retired , he
owned racehorses. Jesse Owens was a pack a day cigarette smoker for 35 years, had been
hospitalized with an extremely aggressive and drug resistant type of lung cancer on and off
beginning in December 1997. He passed away from the disease at age 66 in Tucson, Arizona, on
March 31, 1980, with his wife and other family members at his bedside. He is buried in Oak Woods
Cemetery in
Review Of The Time Machine
Travel to events in the past or the possibilities of the future has been a major theme of science
fiction since the beginning. One novel, however, plays a larger role than most other books in
bringing the thought of time travel to the consumers of science fiction: H.G. Wells The Time
Machine. The novel speaks of times so far in the future and yet so similar to both Victorian Era
England and the possibilities of the choices humankind has made since then. Let us take a journey to
the year 802,701 and see what the future has in wait for us.
The story begins in Victorian Era England at a dinner party between professionals. H.G. Wells used
this theme to match many other novels of the time. Unlike those other stories, H.G. Wells called the
characters by their profession with the exception of the character named Filby. This most likely
spawned from H.G. Wells tightly held socialistic beliefs. At the party, the Time Traveler spoke about
time as the fourth dimension. At the time, the theory of dimensions was a popular theory among
scientists, writers, and even theologians. After doing so, the Time Traveler presented a model of the
time machine and turned it on. According to the novel, the little machine suddenly swung round,
became indistinct, was seen as a ghost for a second perhaps, as an eddy of faintly glittering brass
and ivory; and it was gone vanished! . The guests at the party were in shock. Afterwards, the Time
Traveler left to prepare the full size machine for use.
The Myth Of The Cherokee Indians
There are many religions in this world and many creation myths that accompany those religions.
Each religion has its own unique viewpoint on how the world came to be. The Cherokee myth I
have chosen is something that may seem outrageous to the outsider, but it is how the Cherokee
Indians have viewed their creation for many years.
The Cherokee believed that before their world as they know it began, it was just water. All the
animals lived in a land called Galun lati that was above the water (in the sky), but it was
overcrowded. A water beetle, named Dayuni si, volunteered to explore the water beneath them.
Dayuni si was unable to find solid ground on the surface of the water, but dove below the surface
and only found mud. The beetle brought the mud to the water s surface and it began to grow and
spread out. This mud became the Earth, as the Cherokee Indians knew it. Later the Earth was tied
to the sky with a string at each of the corners ( Native American Myths of Creation ). The Earth
was too wet so the animals sent the Great Buzzard from Galun lati and told him to go and make it
ready for them. He flew all around the land, but it was still soft. By the time he had traveled to
Cherokee country, he was tired as his wings flapped the ground, they created mountains and valleys.
The animals concluded that the land was too dark so they made the sun and gave it a path to travel
on each day from the east to the west. After the plants and animals, humans were created. They
Political Science Essay. Term 2. Considering The Experience
Political science essay. Term 2
Considering the experience of one country with compulsory voting, and one in which voting is
voluntary, does compulsory voting tend to enhance the quality of democracy?
Compulsory voting can be defined as the legal obligation to attend the polls at election time
According to a dictionary definition, democratic state is one where supreme power is vested in the
people and exercised directly by them or by their elected agents under a free electoral system. There
are different democratic countries such as Canada, United States of America, Belgium, Australia and
they all have different electoral processes. Some countries practice either compulsory voting or
voluntary A total of 29 countries in contemporary ... Show more content on Helpwriting.net ...
In order to make sure everyone is exercising this right to vote, some countries have enforced laws
that prevent people from disregarding this civil duty. As an individual liberty consists in exemption
from legal control, so political liberty consists in participation in legal control. Compulsory voting is
in the interest of everyone in the country, through voting we are given a voice to decide which
people amongst us we would rather have serving and protecting us.
The initial expectation is that a substantial gap exists between the voting rates of the socially
advantaged because the latter are less informed about politics, feel more alienated from the political
system and are not the main target of mobilization efforts by political parties One of the problems
with countries with voluntary voting is that participation is low participation which can also be
called low electoral turnout. one of the problems most democratic states with voluntary voting have,
is the turnout of electoral processes. Everyone has the right to vote but people on the day of election
stay home and turnouts end up low. These states end up having less than 60% turnout. However in
states with Compulsory voting such as Australia, election turnouts have been high. the average level
of turnout under the system of compulsory voting was 91.6% If the turnouts for elections enhances
democracy why do other states
Grand Theft Auto V
Drug Uses Media Analysis When Grand Theft Auto V was released in 2013, it was met with
critical acclaim and commercial success. The reason for this is easy to understand: players love
the heists, murders, and drug activity the GTA franchise has become known for; and Grand Theft
Auto V is no exception to this rule. Rockstar, the game developer of the series, have increased drug
s role within the game. This is the first time we have seen some drugs be directly incorporated into
the plot. Among many others, marijuana is one of the more common used drugs in the game. Two of
the main protagonists, Michael and Franklin, can openly smoke marijuana at their homes. In
addition to this, buying out a beachside medical marijuana shop is a positive move... Show more
content on Helpwriting.net ...
After Franklin lights his bong, the screen immediately becomes slightly blurred. You no longer
have control over Franklin, and he will start to talk to himself slowly. While Rockstar developed
a few different scripts for what Franklin says when he is high, it is usually along the lines of him
noting how relaxed he feels. You regain control usually around an hour after in GTA time, or
about two minutes in real time. Smoking marijuana in real life can usually result in a two hour
high, though many factors can affect that number. GTA is not realistic in this sense; one can
expect Rockstar wanted to make it a quick high to give the player more time to explore other
areas of the game. While blurred vision is not a symptom of being high, slowed reaction time and
dizziness are, which would explain Franklin s slow movements and uncontrolled motor skills
while driving. For example, our textbook shows that slowing of cognitive performance is a
symptom of marijuana usage, even in regular users (Ksir and Hart, 2015, p.359). While Grand
Theft Auto may stretch the effects of marijuana usage to benefit the player, it also includes many
symptoms found in the real world. Grand Theft Auto is set in the city of Los Santos, a fictional
version of Los Angeles. California is generally a progressive state when it comes to marijuana, and
this is carried over into the game. With the
Summary Of Peter Eisinger s Essay Is Detroit Dead
In his essay Is Detroit Dead?, Peter Eisinger investigates the slow decay and degradation of the
city of Detriot, and argue that it is no longer a living city. He uses the analogy of a patient who is
diagnosed with a terminal disease to help prove his point. Eisinger looks at the lack of self
governance, inefficient and eroding public services, and the shallow indigenous labour pool in Detroit
, to sustain his argument that Detroit is on the cusp of death. As well, he uses other literature that
points out the mass migration of Detroiters that started in the 1950s, and the rapid decline of the
auto industry. Eisinger also discusses limitations in finding numerical data for the exact amount of
debt Detroit has and with the proportion of Detroiters... Show more content on Helpwriting.net ...
He argues that the city does not have an elected official running the city; instead, the state
appointed a bankruptcy lawyer, Kevyn Orr, who answers only to the state governor (Eisinger,
2013). As such, Orr does not serve the residents of Detroit specifically, which Eisinger states is a
central urban function of a city. Instead, Orr is primarily in charge of recasting the city budget and
selling assets to help pay off the extraordinary debt, and published a report of the situation in
Detroit in 2013. Eisinger also argues that the public services in Detroit are in crisis. The
effectiveness and efficiency of the police department is extremely low (Eisinger, 2013), and that the
public transportation system is unreliable; it should be noted that Detroit is one of the few cities in
the United States without public transportation between the city and its major airport. (Eisinger,
2013). As well, Eisinger states that the indigenous labour pool holds little attraction to employers in
technology or information fields. (Eisinger, 2013). The city is the 94th least educated in the United
States, and less than 15% of city adults have a college or postgraduate education (Eisinger, 2013).
From these arguments, and from other literature, it is clear that Eisinger s argument that Detroit is
no longer a living city may hold truth to
The Welfare State Essay
HISTORY OF THE WELFARE STATE: The role and significance of the Beveridge Report in
establishing the Welfare State in Britain.
The purpose of this essay is to look at the long history of the Welfare State in Britain and the
evolving social, economic and political changes in society today, as well as the birth of the Welfare
State after the Second World War which was the turning point (watershed) in British History. The
freshly appointed Labour government by then took on the job of setting up a welfare state that
would systematically deal with the five giant evils proposed by William Beveridge in a report, which
later became known as the Beveridge report. The British welfare state, if it is to be defined, it is
generally incorporated ... Show more content on Helpwriting.net ...
As much as the five giant differs from each other, there is a connection between the five of them,
for example, unemployment in society causes people to lack financially and this can lead to lack
of good medical care, want, poor housing and etc. The Five giant evils; Want, essentially this
refers to poverty or lack, during the post war a lot of the British people were in need, they had no
basic financial support and health care to keep them alive as well as keeping them above the
poverty line by which income does not cover necessities. Due to lack of financial support people
could not afford education and this resulted in lack of knowledge which is referred to as
Ignorance, this was due to poor education. To make matter worst there was no national health care
because, this had to be paid for, but there was no money and medical care was not free and this
led to the outbreak of many diseases such as cholera, this was also linked to want, no money no
medical care. Nevertheless, there were hospitals and only the rich in society could afford medical
treatment, however, today the welfare state had made medical treatment available for all regardless
of employment status. People were living in slums because there was poor housing and this was
referred to as squalors, there is no
Little Brother Research Paper
Aftab Dhaliwal January 4, 2016 English 11: Mrs.Monahan Little Brother Approach Paper Little
Brother by Cory Doctorow is the novel about Marcus, also known as W1n5t0n, and his group of
four friends who skip school to play an internet based game that is a scavenger hunt. While the
group of teens are looking for the next clue, a terrible terrorist attack occurs at the Bay Bridge in
the exact same city causing a magnificent amount of terror, which leads to people running around
trying to get back home. In this chaos Darryl, Marcus s best friend is stabbed and all four of the
friends are kidnapped by the department of homeland security (DHS) due to suspicion of
connections to the terrorist attacks. After multiple days of psychological torture and... Show more
content on Helpwriting.net ...
This passage is very important to comprehending this novel because Marcus is in a consistent
fight with the DHS and when he states freedom is something you have to take for yourself. this
shows the fight in Marcus to get what is his because the DHS is trying to take his freedom away
from him and make him say and do what they want him too. Another theme is standing up for
your rights and not allowing what should be handed to you be taken away from you. For
example, the passage states, I can t...waiting for freedom to be handed. at this point of the novel
the DHS was not giving Marcus the rights that he is deserving of and what Marcus does is he
argues to gain the rights he deserves and takes them back. The DHS is a government based job
showing how hard and committed to taking your freedom back one must be, because they are
arguably the most powerful organizations. Finally, Marcus uses his strong mind and willingness to
be free and gains all his human rights
Bine Watching Show Analysis
Everyone has experienced boredom, whether it be waiting for something, stuck in school, or just
nothing to do. Fortunately for tedious students, binge watching provides a glorious solution to
boredom. According to a small poll conducted among Thomas Jefferson students, the top 10 binge
watching shows are Modern Family, How I Met Your Mother, Grey s Anatomy, Orange is the New
Black, the Walking Dead, It s Always Sunny in Philadelphia, the Office, Parks and Rec, Breaking
Bad, and American Horror Story. Such shows have grown in popularity for many reasons due to
their humor, intensity, award winning actors and much more.
With the 2016 year now upon us, the time has come to watch tv. Leading the pack, Modern
Family has been raved upon for being a hilarious family comedy. First airing in September 2009,
the mockumentary now has seven seasons featuring the lives of Jay Pritchett and his family, all of
whom live in suburban Los Angeles. With a similar light hearted feeling and mockumentary style,
The Office and Parks and Rec both have received a great deal of popularity since premiering.
Following the everyday lives of the office employees in Scranton, Pennsylvania, The Office is
perceived as a laugh out loud, goofy comedy. Through the life of a mid level bureaucrat in an
Indiana Parks and Recreation Department, the inner workings of the ... Show more content on
Helpwriting.net ...
With the supernatural and apocalyptic shows growing in popularity, The Walking Dead follows a
sheriff waking up from a coma and reuniting with his family as they struggle to survive in and adapt
to a world filled with not only dangerous zombies but humans as well. The goosebumps and chills
continue with American Horror Story an anthology horror television series that contains a new
twisted plot in each
U.s. Department Of Education
If you were to poll the American public as to what the largest issue faced by the general public, you
would no doubt hear a wide range of issues, such as poverty, the widening income gap, high
unemployment rates, the economy, or government policy just to name a few. Another top concern
within our nation is the current state of our higher education: its affordability and its overall impact
on poverty levels and the unemployment rate. According to the U.S. Department of Education:
Creating a clear path to the middle class and ensuring our nation s economic prosperity means
opening the doors of higher education to more Americans. Today, three quarters of the fastest
growing occupations require education and training beyond a high school ... Show more content on
Helpwriting.net ...
According to the U.S. Census Bureau,
Adults aged 18 and older holding a bachelor s degree earned an average of $51,544 in 2004,
compared with an average of $28,645 earned by those with a high school diploma or about 73%
more. Multiplied over the course of a lifetime that could translate into a difference in income of
hundreds of thousands of dollars. ( Value of a College )
This is an average of over $23,000 which is roughly the price of a mid size car or small truck per
year; that is a very significant difference when it comes to trying to provide a higher quality of life
for you and your family. This paper will work to provide education on some of the steps that must be
taken to help to lower the costs associated with attaining a higher level of education. These steps
include increasing a student s overall knowledge of the fees associated with college tuition, the
different types of educational options available, the monetary assistance available, and the ways the
government can assist in improving higher educational facilities.
One of the key aspects of the discussion is working to lower the overall costs of earning a degree.
This does not include simply the tuition, it is all the encompassing costs associated with it.
According to the Higher Education Strategy Associates,
The basic unit of analysis for measuring affordability of higher education is the cost of education.
This cost is not simply