MEDIA AND INFORMATION LITERACY (MIL)
Introduction to Media and
Information Literacy
MEDIA AND INFORMATION LITERACY (MIL)
Media Use Log
MEDIA AND INFORMATION LITERACY (MIL)
Media Use Log
Interaction Log with Media and Information
Providers
Media or Information Number of hours in a
Provider
Day
Social Media
TV
Radio
Newspaper
• Which media provider did they spend the
most time?
• What roles does media play in their lives?
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
Communication Medium
Conversation Person to person interaction using one’s
voice as the tool to deliver the message.
Communication Medium
One to many interaction using one’s voice
Public Speaking as the tool to deliver the message to a
large number of people, at any given time.
Communication Medium
Documents/ Written messages in whatever form,
Letters/ Mails usually on paper and print.
Communication Medium
Messages rendered in the form of
Visual Art paintings, drawings, photography, videos,
images, and the like, that conveys specific
emotion, idea or thought
Communication Medium
Physical things such as tarpaulin
Physical billboards, posters, in-package information
Medium contained in product packaging, and the
like
Communication Medium
Digital and electronic means to convey
Digital/ messages such as website or computer
Interactive application, primarily by the use of
internet
Different Kinds of Media
▪Print Media
▪Broadcast Media
▪Film
▪Internet Media(Blogs, online Forums)
▪Social Media
▪Online Streaming
DIGITAL TRADITIONAL
MEDIA
Literacy
▪The ability to identify, understand, interpret,
create, communicate and compute, using printed
and written materials associated with varying
contexts. Literacy involves a continuum of learning,
wherein individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and wider
society.
Media Literacy
Media Literacy highlights the
capacity of an individual to
understand the functions of media
and determine the relevant use
and worth of media platforms.
Media Literacy
The ability to access, analyze,
evaluate, and create media in a
variety of forms.
Information
▪A broad term that covers
processed data, knowledge
derived from study, experience,
instruction, signals or symbols.
Information Literacy
Information Literacy is the
communication or acquiring of
data or facts that relate to the
use of media information.
Information Literacy
The ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
Technology Literacy
Technology Literacy is the skill of an
individual to manipulate technology
independently or with the assistance of
others in using the technology in an
efficient and suitable way.
MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
produce communication in a variety of
Media Literacy media forms.
• The ability to recognize when information
Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Tips for the responsible use of media
and information.
1. Ensure personal information safety – Do
not display or give away your personal
information on your social media account.
When you are using applications and
websites, read first the “terms of use”. It’s
wise to take a close look and read all the
sections thoroughly.
2. Get permission – When posting
videos or pictures of other people
on your social media account, do
not forget to ask for the owner's
approval and of the people who
appeared in the video or picture.
3. Think before you click – When
posting or sharing on social media,
think first if the information you are
going to post or share is accurate,
helpful, informative, nice, and kind to
others. Avoid posting or sharing
inappropriate, uncomfortable, or rude
insights on your account
4. Spread positivity – Share
positive and uplifting posts to
your friends. As much as possible,
avoid negativity and hate in your
account because what you post
on social media becomes a
reflection of yourself.
