INFORMATION SHEET # 1.
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TOPIC: Introduction to Media Information Literacy
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Summary of learning content
At the end of this module you will be able to:
1. describe how communication is affected by media and information
2. identify the similarities and differences of media literacy, information literacy, and
technology literacy
3. editorializes the value of being a media and information literate individual
4. identifies characteristics /describes a responsible uses and competent producers of
media and information
5. share to everyone media habits, lifestyles and preferences
Motivation:
Direction: Think of the past few weeks, then record your use and interaction with media and
information providers (traditional and/or digital media such as (such as internet, social
media, TV, radio, newspaper, etc.). After that indicate how many hours you spent with each
one.
Responses:
Media or Information Provider Number of hours in a week
Answer the following:
• Which media provider did they spend the most money on?
• What roles does the media play in their lives? (leisure, learning, communication, etc.)
What is Media and Information Literacy?
Media and Information Literacy is a set of competencies that empowers citizens to
access, retrieve, understand, evaluate, use, create, and share information and media content
Critically, Ethically, and Effectively. From its various media forms and information coming from
different resources it helps every individual to cultivate knowledge and skills, to become a
competent one. Media Literacy, Digital Literacy and Information Literacy are related and
connected through their basic and complex components that interact with the means of
communication and media convergence. It is essential through the different fundamentals in order
to provide personal, professional and societal activities.
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What is Media?
▪ Media is the source of credible information where content is provided through an
editorial process determined by journalistic values and where editorial accountability
can be attributed to an organization or legal person (obsolete definition).
▪ Media is any object (physical or not) that serves as a source or channel for information
(current definition).
Purpose of Media
▪ acts as channels of information and knowledge
▪ facilitates informed debates between diverse social actors
▪ serves as means by which the society learns about itself and builds a sense of community
▪ functions as a watchdog of the government by promoting transparency in public life and
public scrutiny of those with power
▪ acts as facilitator of democratic processes
Data and Information
▪ Generated in absurdly large quantities each day, Data refers to facts,
figures, and values. Information, on the other hand, is when these
data are processed and translated into something meaningful or
significant.
▪ For instance, the records and values of gas liters you pump and load each morning are data.
When you process these to identify that you are spending x amount of money on gas alone
and conclude that you are overspending, these become information.
Technology
▪ The word technology comes from two Greek
words, transliterated techne and logos. Techne
means art, skill, craft, or the way, manner, or
means by which a thing is gained. Logos
means word, the expression, thought or saying
is expressed. Literally, technology addresses
how everything is expanded and developed.
▪ Digital technology or ‘new media’ commonly pertains to the Internet (the global system of
interconnected computer networks). It is one of the most valuable innovations in the 20th
century. Digital media does not degrade, it comes along through the process, planning,
developing and implementing. This is a means of communication where there is a lot of
access and technology that every human can use nowadays.
Literacy
▪ Basically, literacy is the ability to read, write, speak,
and listen in a way that lets individuals communicate
effectively.
▪ In the context of media and information literacy (MIL),
literacy refers to an individual’s ability to receive,
assess, process, share, and create information
effectively, ethically, and properly for the purpose of
expressing oneself, interacting with others, and
contributing to society.
Media Literacy
▪ Media literacy is the ability to access, analyze, evaluate, and create media in a variety
of forms. It aims to empower citizens by providing them with the necessary competencies
(knowledge and skills) to engage with traditional media and new technologies.
Information Literacy
▪ Information literacy is the ability to recognize when information is needed, as well as
locate, evaluate, and effectively communicate information in its various formats.
Information means data and being an individual literate, information literacy refers to a set
of characteristics to transform from original up to extraordinary, from an ordinary person
into a good critical and ethically applying of information. Information literacy is a complex
broad that regards the ethical use of information technologies.
Technology Literacy
▪ Technology literacy is the ability of an individual to use technological tools responsibly,
appropriately, and effectively. With these tools, an individual can access, manage,
integrate, evaluate, create, and communicate information.
