Chhatrapati Shahu Institute of Business Education and Research (CSIBER), Kolhapur.

With effect from 2024-25

Bachelor in Business Administration (B.B.A)
SEMESTER-WISE STRUCTURE FOR B.B.A FIRST YEAR
SEMESTER I
S. No. Course Course Title L T P Credit
Code
1 CC Principles of Management 3 1 0 4
2 AEC Business Communication-I 1 1 0 2
3 CC Financial Accounting 3 1 0 4
4 CC Organization Behaviour 3 1 0 4
5 AEC Spoken English 1 1 0 2
6 MDE Indian Knowledge System- 2 0 0 2
Shivaji Maharaj “The Management
Guru”
7 VAC Introduction to Environmental Science 2 0 0 2
and Sustainability
8 AEC Reading Comprehension 1 1 0 0*
Total 20

SEMESTER II
S. Course Course Title L T P Credit
No.
Code
1 CC Principles of Marketing 3 1 0 4
2 CC Principles of Economics 3 1 0 4

1
3 CC Business Statistics & Mathematics 3 1 0 4
4 SEC Information Technology 1 0 2 2
5 MDE Media Literacy 1 1 0 2
6 VAC Universal Human Values 2 0 0 2
7 AEC Business Communication-II 1 1 0 2
8 AEC Personality Development 1 1 0 0
Total 20

2
SEMESTER ONE:
Semester I Total Credit 4
Course Code CC Credit Pattern L-45, T-15
Course Title PRINCIPLES OF MANAGEMENT
Course Outcomes: Students will be able to
1 Describe the various aspects of Management.
2 Evaluate the different functions of Management.
3 Apply different concepts in management to handle organizational issues.
4 Develop Managerial skills for effective and efficient management.

Unit Number of
Contents
Number Sessions
NATURE AND FUNCTIONS OF MANAGEMENT L= 11
Definition, Nature and importance of Management, Management
1 as Science and Art, Management Functions, Roles of a Manager,
Management and Administration, Managerial Skills, Levels of T= 4
Management and their functions.
EVOLUTION OF MANAGEMENT THOUGHT: F W L= 11
Taylor’s Scientific Management Approach, Fayol’s
2
Administrative Management, Weber’s Bureaucratic theory of T= 4
Management, Hawthrone experiments, Systems Approach
PLANNING AND DECISION MAKING: Planning-
Meaning and definition, Features, Steps in Planning Process, L= 11
Importance, Advantages and Disadvantages of Planning, Types
3 of Plans.
Decision Making- Meaning, Characteristics, Decision - Making
T= 4
Process, Guidelines for Making Effective Decision, Types of
Decisions
ORGANISING - Organization Structure- Mechanistic and L=12
Organic. Meaning of Centralization and decentralization, Bases
of Departmentalization, Factors to be considered while deciding
4
Span of Management- DIRECTING- Definition, Principles of T= 3
Directing, Role of Supervision. CONTROLLING- Meaning,
process, importance, types.

3
Note:
1. Case Studies on Each of the Aspects Mentioned in the Syllabus need to be discussed.
2. Video cases and Documentary Films relating to the syllabus to be exhibited in the class.

Learning Resources

1 Text Books 1) Robbins, S.P., Coulter, M. (2021). Management, 16th ed. Prentice Hall
Learning/Pearson Education.

1) Robbins, S.P., Coulter, M. and De Cenzo, D. (2020). Fundamentals

Reference of Management – Essential Concepts and Applications. 11th ed.
2 Pearson.
books
2) Koontz, H., and Weihrich, H., (2020). Essentials of Management,
10th ed. Tata McGraw Hill.
Practical 1. Case studies and Group Discussion
3
Component 2. Think-Pair-Share activity

4
Semester 1 Total Credit 2
Course Code AEC Credit Pattern L-15, T-15
Course Title BUSINESS COMMUNICATION - I

Course Outcomes
1 Internalize the basics of business communication
2 Prepare written documents for business decision making

Syllabus:
Unit Number of
Contents
Number Sessions
Foundations of Business Communication L= 8
Meaning, nature & scope of Business Communication.
Process of Communication, barriers to communication, Vertical,
horizontal, lateral, diagonal communication and concept of grape vine.
The mobile revolution, using technology for communication.
1
Verbal and Non Verbal Communication - Meaning, Types and T=7
Importance. Listening: Difference between Listening and Hearing,
Active listening
Developing business etiquette – at workplace, in social settings, online
and using mobile devices.
Written Communication L= 7
Types of written communication – letters, memorandums, circulars,
minutes of meetings etc. Letter Writing – Formats of letters: block,
semi block and modified block, Parts of letter.
2 7 C’s of Communication. T= 8
Types of letters – inquiry, reply to inquiry, order letters, acceptance
letter, thank you letters.

Note:
1. Case Studies on Each of the Aspects Mentioned in the Syllabus need to be discussed.

5
Learning Resources
1. Bovee C L, Thill J V & Raina R L (2017) Business Communication
Today 13th edition, Pearson Publication Tamil Nadu India.
1 Text books
2. Bovee, C & Thill J, (2010), 4th Ed., Business Communication
Essentials, Pearson India, New Delhi, India.
1. Kalia, S. & Aggarwal, S. (2015), 2017Reprint, Business
Communication A Practice-Oriented Approach, Wiley India Pvt. Ltd.
Reference 2. Koneru, A., (2008) 1st Ed., Professional Communication, Tata
2
books McGraw-Hill Publishing Company Limited.
3. Raman, M & Sharma S, ( 2018) 3rd Ed Technical Communication
Principles & Practice, Oxford University Press, New Delhi, India.

3 Practical Writing letters, creating messages, Business etiquette

6
Semester I Total Credits 4
Course Code CC Credit Pattern L 45
Course Title FINANCIAL ACCOUNTING
Course Outcomes The Student Will be able to
1 Acquire the requisite theoretical framework for Understanding Practical Problems in
Accounting
2 Acquaint with basic accounting principles and concepts for preparation of Financial
Statements
3 Instil the Accounting Process for Preparation of Financial Statements
4 Preparation of Final Accounts of Non Corporate Entities
Syllabus
Unit
Number
Contents Number of Sessions

1 Accounting Theory and Philosophy: Meaning and

Definition of Accounting, Branches of Accounting,
Functions of Accounting, Users of Accounting
Information, Advantages and Limitations of Accounting,
Accounting Theory and Principles (their nature),
Introduction of Accounting Standards and IFRS
Introduction to Computerized Accounting System
2 Accounting Process: Accounting Cycle, Journal, Ledger,
Ledger Posting, Balancing Ledger Accounts, Subsidiary
Books of Accounts, Preparation of Cash Book,
Preparation of Trial Balance
Capital and Revenue Expenditure and Receipts
3 Accounting for Depreciation: Meaning of Depreciation,
Accounting Concept of Depreciation, Causes of
Depreciation, Objectives of Providing Depreciation,
Methods of Providing Depreciation – Straight Line
Method, Diminishing Balance Method.
Bank Reconciliation Statement: Introduction,
Significance and Need of Bank Reconciliation Statement,
Causes for Difference between Bank Balance Shown by
7
 Cash Book and Pass Book, Preparation of Bank
Reconciliation Statement
4 Financial Statements of Non Corporate Entities:
Preparation and Understanding of Financial Statements –
Trading Account, Profit and Loss Account and Balance
Sheet
Financial Statements of Corporate Entities:
Introduction to Format of Balance Sheet, Statement of
Profit and Loss and Notes as per Schedule III, along with
Cash Flow Statement
Note:
1. Case Studies on each Aspects mentioned in Syllabus need to be discussed
2. Video cases and Documentary Films relating to the syllabus to be exhibited in the class

8
Learning Resources
1 Text Books 1. Shukla M C, Grewal T S and Gupta S C (2024), First
Edition, “Financial Accounting”, S Chand and
Company Ltd.
2. Goyal B K and Tiwari H N, (2019), 7th Edition,
“Financial Accounting – Text and Illustrations”,
Taxmann Publication Pvt. Ltd.
2 Reference 1. Ramchandran N and Ramkumar K (2020), 5th Edition,
Books “Financial Accounting for Management”, McGraw Hill
Education Pvt. Ltd.
2. Gupta A (2022), 7th Edition, “Financial Accounting for
Management – An Analytical Perspective”, Dorling
Kindersley (India) Pvt. Ltd
3. Mukherjee A and Hanif M (2018), 4th Edition,
“Financial Accounting”, Tata McGraw Hill Education
Pvt. Ltd.
4. Kalpesh Ashar (2019), 4th Edition, “Financial
Accounting”, Vibrant Publishers
3 Practical a. Practical Problems on Preparation of Cash Book
Component
b. Practical Problems on Preparation of Trial Balance
c. Practical Problems on Depreciation Accounting
d. Practical Problems on Bank Reconciliation Statement
e. Practical Basic Problems on preparation of Trading A/c,
Profit & Loss A/c and Balance Sheet for Non Corporate
Entities

9
Semester I Total Credit 4
Course Code CC Credit Pattern L-45, T-15
Course Title ORGANIZATIONAL BEHAVIOR

Course Outcomes: Students will be able to:

1 Describe the various aspects of Organizational Behavior.
Evaluate the aspects associated with organizational human behavior and its effect on
2
organization.
3 Apply relevant theories, concepts and models to resolve organizational issues.
4 Develop Effective behavioural skills.

Unit Number of
Contents
Number Sessions
Organizational basis for behavior - Introduction, Disciplines that L= 11
contribute to the OB Field, Approaches and Importance of OB,
Emerging challenges and opportunities for OB.
1
Attitude and Job satisfaction: - Attitudes – Characteristics, T= 4
Components, Formation. Job Satisfaction- concept, what causes job
satisfaction?
Personality – Determinants of personality, OB related Traits:- Locus L= 12
of Control, Machiavellianism, Type A and Type B personality, Big
2 Five Model of personality. Values: Meaning and Types.
T= 3
Perception – Definition, Importance and Factors Influencing
Perception

L= 11
Motivation- Basic motivational concepts –Importance of
3 Motivation, Theories in Motivation- Maslow, Theory X and Y, Two
factor Theory, Equity Theory, ERG Theory.
T= 4
Emotions:- The Basic emotions, sources of emotions .
4 Group and Team Dynamics: Introduction, Concept of Groups, L=11

10
 Stages of Group Formation , Factors that Affect Group,
Leadership – Meaning, qualities of a good leader , styles of
leadership
Power and Politics- Power: Sources of Power, Political Behaviour in T= 4
Organisations: Causes and consequences of political behavior.

Note:
3. Case Studies on Each of the Aspects Mentioned in the Syllabus need to be discussed.
4. Video cases and Documentary Films relating to the syllabus to be exhibited in the class.

Learning Resources
1. Robbins, S.P., (2020). Organisational. Behavior. 16th ed. PHI
Learning/Pearson Education
1 Text Books 2. Aswathappa, K., (2021). Organisational Behaviour. Himalaya
Publications.

1. Subba Rao, P., (2018). Organisational Behaviour. Himalaya

Reference Publications.
2 2. Joshy, R., (2018). Organisational Behaviour. Kalyani Publications
books
3. Aquinas, P.G., (2018) ,Organisational Behaviour: Concepts,
Realities, Applications and Challenges. New Delhi: Excel Books.
1. Case studies and Group Discussion
2. Developing and presenting motivational strategies based on different
Practical theories.
3
Component 3. Group Formation and Team Building Activities
4. Interactive and hands on activities to identify personality and values

11
Semester I Total Credit 2
Course Code AEC Credit Pattern L-15, T-15

Course Title SPOKEN ENGLISH

Course Objective:
1 To develop Effective Communication Skills
2 To develop English language skills

Course Outcome: After completion of this course the student will be able to
Students will feel free to express their thoughts without having fear of public speaking
Students will see significant improvements in their confidence levels and self-esteem
Unit
Number Contents
Listening to the monologues or conversations between two people and Q&A session on
the same
Story Telling
Stranger's conversation exercise
Self-Introduction for the interview
Restaurant Review Narration
Role Plays with the given subject
1
Rapid Fire Rounds between friends
Group Discussion sessions
Tongue Twister
Picture Composition
Telephonic Conversation
Language Lab Sessions (using language software)

Importance of Listening Practice

Importance of Speaking exercises
Importance of Vocabulary building
2 Importance of Pronunciation training
Idiomatic expressions and phrasal verbs

12
Learning Resources:
High School English Grammar & Composition - S. Chand
Publishing - Wren & Martin - 2017
Reference
1
Books
Business Communication Today - Courtland L. Bovee, John V. Thill,
Roshan Lal Raina - Pearson India - 13th edition - 2016

13
 Semester I Total Credits 2
Course Code MDE Credit Pattern L-2
Course Title INDIAN KNOWLEDGE SYSTEM- Shivaji Maharaj “ The Management Guru”
Course Outcomes: Students will be able to:
Describe functions and skills adopted by Chhatrapati Shivaji Maharaj in context of
1.
Management.
2. Relate contemporary management with the management by Chh. Shivaji Maharaj
Syllabus:

Unit Number of
Contents
Number Sessions

Administration and Management of Chhatrapati Shivaji Maharaj: L=10

a) Concept of Swarajya , Administration of Civil Department, Revenue
and Finance, Custom and taxes , Trade and commerce, Banking,
Total Revenue.
b) Administration of Military Department- Infantry, Cavalry, Navy,
1
Intelligence Department, Fort Management.
c) Ashta Pradhan Mandal Administration, Secretariat and Judicial
Machinery
Leadership Traits –
Chhatrapati Shivaji Maharaj and Henry Fayol’s 14 Principles
Administration system and Strategies of Chhatrapati Shivaji Maharaj
relevance in modern management practices.

2 a. Economic policy, Revenue system and welfare policy of Chhatrapati L=10

Shivaji Maharaj
b. Strategies used by Chhatrapati Shivaji Maharaj implemented in

14
 today’s corporate world: Guerrilla technique.
c. Planning and Decision Making, Organization, Human Resource
Development, Co-ordination, Motivation, Leadership,
Communication, Control
d. Management of Change
e. Timeless Techniques, Relevance to Modern Management

Learning Resources
1. Phalke K. (2017). Administrative System of Chhatrapati Shivaji:
Relevance to Modern Management, Shri Shivaji Raigad Smarak Mandal, I
Edition, Pune.

2. Purandare B. M. (2020). Raja Shiv Chatrapati, Purandare Prakashan, 19

Edition, Pune.
Reference
1
books 3. Desai R. (2013). Shrimanyogi , Mehata Publishing House, Edition 42,
Pune.

4. Jadhav N. (2012). Chatrapati Shivaji Maharaj- The Management Guru,

Rajmata Publication, I edition Pune.

1.Compare the HR skills of Chatrapati Shivaji Maharaj with those of today’s

local companies; for following traits.1. Leadership 2. Flawless planning 3.
Policy making 4. Training & Development 5. Retention 6. Rewards .
Practical
2
Component 2.Visit any organization and study Strategies used by Chhatrapati Shivaji
Maharaj Guerrilla technique adopted by organization and submit the report.

15
Semester 1 Total Credit 2
Course Code VAC Credit Pattern L-30
INTRODUCTION TO ENVIRONMENTAL SCIENCE AND
Course Title
SUSTAINABILITY

Course Outcomes
1 Explain the basics of Environment Science and Sustainability.
2 Analyse various situations and identify sustainable alternatives.

Syllabus:
Unit Number of
Contents
Number Sessions
Nature of Environmental Science – Multidisciplinary in nature, L= 15
meaning definition, importance of Environmental Science
Concept of Natural resources, types of natural resources – water, forest
mineral food, energy, land
1
Ecosystem and its types - forest, grassland, desert, aquatic
Biodiversity and its conservation – definition, genetic, species and
ecosystem diversity, value of biodiversity, biodiversity at global,
national and local levels
Environmental Pollution – definition and types; air, water, soil, marine, L= 15
noise, thermal and nuclear pollution.
Causes of pollution – point and non-point sources and prevention of
pollution
Global warming and its impacts on - health, agriculture, industries,
2 rising water levels
Concept of sustainability and sustainable development
Case studies on pollution
Case studies on sustainable practices.

Note:
1, Case Studies on Each of the Aspects Mentioned in the Syllabus need to be discussed.

Learning Resources
1. Erach Barucha Environmental Studies (2021), 3rd Edition, UGC
Publication
1 Text books
2. Singh Y. K. (2023) Environmental Science New age
Publishers, New Delhi India.

16
 1. Basak Anninda (2009) Environmental Studdies
2. Daniels R J R., Krishnnaswamy J (2009 ) Environmental Studies
3. Kanagsabai S (2014), Environmental Studies, Wiley India Pvt Ltd,
Reference
2 New Delhi India.
books
4. Osserwaarde M J., (2018) Introduction to Sustainable Development,
Sage Publications India Pvt Ltd, New Delhi India.

Visits to Lakes, Rivers, Biodiversity rich areas - Radha Nagari / Dajipur

3 Practical
etc.

17
Semester I Total Credit 2
Course Code AEC Credit Pattern L-15, T-15
Course Tittle READING COMPREHENSION
Course Objective:
1 To develop basic reading comprehension skills
2 To develop English language skills
Course Outcome: After completion of this course the student will be able to
Students will be able to activate and reinforce the writing, grammar,
vocabulary, and punctuation skills.
Students will be able to self-check their comprehension when confusion
arises.
Unit Number Contents
Paragraph reading - Q&A on the same
Book Review
Debate on the given reading material
1 Case study
Newspaper article review
Discussion on given reading material

Importance of reading
The four modes of reading
Pre-reading techniques
How to improve the ability to anticipate and predict
2
How to do annotation and recognize main idea/theme
How to identify techniques that can be used to increase reading speed and
overall comprehension

Learning Resources:
1. Functional Reading A sourcebook for undergraduates -
S.R.Pralhad - Published by Oxford University Press - First edition
Reference - 2004
1
Books
2. Basic Skills for Effective Reading - Selma Wilf - Published by
Prentice-Hall, Inc. - 2nd Edition - 1988

18
SEMESTER TWO:
Semester II Total Credit 4

Course Code CC Credit Pattern LTP – 45, 15, 0

Course Title PRINCIPLES OF MARKETING

Course Outcomes: Students will be able to:

The students will be able to critically evaluate the major types of marketing and different
1
principles of different segments and different types.

The students will be able to define and explain different technical aspects of marketing,
marketing process, strategies, types of marketing, market coverage and advertising
2
procedures categorizing different types of consumers, consumer choices, sales and
promotion.

The students will be able to define and critique designing a customer value – driven strategy
3
and mix, operations and types of markets in India and the world.

The students will be able to critique the creating competitive advantages, global
4
marketplace, sustainable marketing, social responsibility and ethics.

Unit Number of
Contents
Number Sessions

Unit – 1 11
Marketing: Creating Customer Value and Engagement, understanding
market Place and Customer needs, Designing a customer value –
Driven marketing Strategy and Plan, The changing marketing Land
scape
Company and marketing Strategy: Partnering to build customer
1 engagement, value and relationships, Designing the Business
Portfolio, Marketing Strategy and the marketing Mix, Managing the 3
Marketing effort and marketing return on investment
Understanding the Marketplace and Customer Values, analyzing the
marketing environment, microenvironment and the macro
environment, the demographic and economic environment, natural and
technological environment, political and socio-cultural environments

19
 Managing marketing information to gain customer insights, marketing
information and customer insights, marketing research, analyzing and
using marketing information, other marketing information
considerations

Unit – 2 11
Consumer markets and buyer behavior, models of consumer behavior,
characteristics affecting consumer behavior, buyer decision process for
new products
Business Markets and Business Buyer Behaviour, business markets,
business buyer behaviour, the business buyer decision process,
engaging business buyers with digital and social marketing,
2 institutional and government markets,
Customer Value – Driven marketing Strategy: Creating value for target 4
customers, marketing strategy, market segmentation, market targeting,
differentiation and positioning,
Products, Services and Brands – Building Customer Values, product
and service decisions, services marketing, branding strategy, building
strong brands

Unit – 3 12
Developing new products and managing the product life cycle, new
product development strategy, new product development process,
product life-cycle strategies, additional product and service
considerations
Pricing: Understanding and capturing customer value, major pricing
strategies, other internal and external considerations affecting price
decisions,
3
Pricing Strategies: Additional considerations, new product pricing 4
strategies, product mix pricing strategies, price adjustment strategies,
price changes, public policy and pricing
Marketing Channels: Delivering Customer value, supply chains and
value delivery network, channel behavior and organization, channel
design decisions, channel management decisions, marketing logistics
and supply chain management
Retailing and Whole selling, retailing, retailer marketing decisions,

20
 retailing trends and developments, whole selling,

11
Unit - 4
Engaging consumers and communicating customer value, integrated
marketing communication strategy, promotion mix, integrated
marketing communications, developing effective marketing
communication, setting total promotion budget and mix

4 Advertising and public relations, major advertising decisions, public

relations, major public relations tools 4
Personal selling and sales promotion, personal selling, managing sales
force, the personal selling process, sales promotion
Direct, online, social media and mobile marketing, direct and digital
marketing, forms of direct and digital marketing, Marketing, the
internet and the Digital Age, social media and Mobile Marketing,
traditional direct marketing forms

Learning Resources

1. Kotler, P., Armstrong, G., Balasubramanian, S. & Agnihotri, P., 19th

1 Text Books Ed., 2023, Principles of Marketing, Pearson Education, New Delhi,
India

1. Saxena, R., 6th Ed., 2019, Marketing Management, McGraw – Hill,

Reference Noida, UP, India
2
books 2. Jain, P. & Singhal, N., 1st Ed., 2019, Principles of Marketing,
Cengage Learning, New Delhi, India

Business Today -https://www.businesstoday.in/

Business India - https://businessindia.co/
3 Websites
Outlook Business - https://www.outlookbusiness.com/
Advertising Agencies Association of India - https://www.aaaindia.org/

21
 1. https://ijrcm.org.in/
4 Journals 2. International Journal of Research in Commerce and Management
3. International Journal of Research in Commerce, Economics and
Management
Practical 1. Class assignments (Formative Assignments) will have practical
5
Component components

Semester II Total Credit 4

Course Code CC Credit Pattern L-3, T-1, P-0
Course Title PRINCIPLES OF ECONOMICS

Course Outcomes: Students will be able to

1 Define various economic concepts
2 Illustrate the relevance of economics in business management
3 Apply various economic measurement concept in business analysis.

Syllabus:

Unit Number of
Contents
Number Sessions
Introduction to Economics: Definition, Types of Economics, Scope L= 11
1 Economics, Role and Importance of Economics in Business Analysis,
Utility Analysis: Definitions and Concepts of Utility Analysis T= 4 P= 0
Consumer Analysis: Law of Demand, Types of Demand, Assumptions L= 11
2 of Law of Demand, Exceptions to Demand, Demand Curve, Demand T=
P= 0
Schedule, Shifts in Demand, Market Trends and Law of Demand 4
Supply Analysis: Law of Supply, Types of Supply, Assumptions of Law L= 03
3 of Supply, Exceptions to Supply, Supply Curve, Supply Schedule, Shifts T=
in Supply, Market Trends and Law of Supply P= 0
4
Introduction to Markets: Role of Markets in Economy, Classification L= 11
4 of Markets and Competition: Definitions, Characteristics, and Criticism T=
of Markets, P= 0
3
Note:
1. Case studies on each of the aspects mentioned in the syllabus need to be discussed
2. Necessary Audio and Video case studies must be shown in the class.

22
Learning Resources
1. Ahuja, H.L., (2022), “Modern Micro Economics Theory and Practices”,
1 Text Books
Ed.19, S. Chand, New Delhi.
1. Garg Sandeep (2023), “Introductory Micro Economics”, 14th Revised
Reference Edition, Dhanpat Rai Publications (P) LTD. Delhi.
2
books 2. Samuelson Paul A, Nordhaus William D, Sen Anindya, (2021),
“Microeconomics”, 20th Edition, McGrow Hill, India
3 Websites https://www.econessentialsinschool.com/economic-principles/
Journal of Applied Economics
4 Journals (https://www.tandfonline.com/toc/recs20/current)

Indian-Economic-Journal (https://journals.sagepub.com/home/IEJ)
Supplementary
5 The Economic Times, Business Standard, Financial Times
Reading

23
Semester II Total Credit 4
Course Code CC Credit Pattern L-48, T-12
Course Title BUSINESS STATISTICS & MATHEMATICS
Course Objectives: Equip students with the ability to:
1. To use frequency distribution to make decision.
2. To understand and to calculate various types of averages and variation.
3. To estimate the relationship between two variables.
4. To understand the concepts of ratio, proportion and Percentage.
5. To understand the concept and application of profit and loss in business
Course Outcomes: Students will be able to
1. To solve problems in Statistics using appropriate concepts,
2. To effectively apply the statistical & mathematical tools for business applications

Unit
Contents L–T–P
Number
Statistics: Introduction to Statistics, Statistical Investigations, Laws of
Statistics, Scope of Statistics, Limitations of Statistics Concept of
Population and Sample,
Classification & Tabulation: Data measurement levels (Nominal, Ordinal,
L 12, T 3,
1 Interval, and Ratio). Organization of data. Frequency tables and Frequency
Distribution.
Measures of Central Tendency: Introduction statistical average, Requisites
of a Good Average, Statistical Averages - Arithmetic Mean, Median and
Mode. Combined Mean
Measures of Dispersion: Appropriate Situations for the Use of Measures
of Dispersion – Range, Quartile deviations, Coefficient of Quartile
Deviation, Standard Deviation, Coefficient of Variation.
2 Simple Correlation: Introduction, Meaning of correlation, types of L 12, T 3,
correlation, Methods of studying correlation, scatter diagram, Karl Pearson’s
correlation coefficient, Coefficient of Determination, Introduction to
Regression and Lines of Regression
Ratio, Proportion and Percentage: Ratio- Definition, Properties of Ratio,
Proportion, Difference between Ratio & Proportion, Direct Proportion,
Indirect Proportion, Compound Proportion, Percentage-Meaning and
3 Computations of Percentages L 12, T 3,
Profit & Loss: Terms and Formulae, Problems involving cost price, Selling
Price,

24
 Interest & Annuities: Simple Interest, Compound interest, Compounding at
a Higher Frequency, Annuity, Annuity Due, Present value of an annuity,
Types of Annuity based on Periods/Mode of Payment
4 L 12, T 2,
Discount, Commission & Brokerage: Discount- Trade Discount, Cash
Discount, Problems on discount Introduction to Commission and Brokerage,
Problems on Commission and brokerage.

Learning Resources

1. Gupta S. C. (2023), 8th Ed., Fundamentals of Statistics, Himalaya

Publishing House, New Delhi, India
1 Text Books
2. Dikshit A., Jain J. K.(2023), 1st Ed., Business Mathematics, Himalaya
Publishing House, New Delhi, India

1. Kothari C R, Garg G., (2023), 5th Ed., Research Methodology – Methods

Techniques, New Age International Publishers,
Reference
2 2. Vohra N. D., (2017) 2nd Ed., Business Statistics, Tata McGraw Hill, India
books
3. Beri G. C., (2019) 3rd Ed., Business Statistics, Tata McGraw Hill, India

25
Semester I Total Credits 2
Course Code SEC Credit Pattern L-10, P-20
Course Title INFORMATION TECHNOLOGY

Course Outcomes: Students will be able to:

1 Describe different concepts in Information Technology.
2 Develop skills for use of Word processor, Spreadsheet and Presentation software.

Unit Number of
Contents
Number Sessions
INTRODUCTION TO INFORMATION TECHNOLOGY AND L= 5
WORD PROCESSOR: Meaning of I.T., History of I.T- personal
computers, computer network and internet, world wide web, mobile
revolution, Applications of I.T. in business, Skills needed to succeed
in I.T., Social media- professional benefits and personal benefits,
1 P= 10
risks in using social media- professional, personal, cyber bullying,
addiction, online predators, scammers. Word Processor- create,
save, print documents, formatting – fonts, spacing, lists, styles,
orientation, page layout, tables, header footers, shapes, find-replace-
go to, spelling and grammar, mail merge, hyperlinks.
PRESENTATION SOFTWARE AND INTRODUCTION TO L= 5
SPREADSHEET: Create, save, and rename presentation, adding,
deleting reordering slides, formatting slides, adding content,
animation, slide transition, printing slides.
2 P = 10
Spreadsheet- managing spreadsheets, menu options, row and
column titles, formatting cells and worksheets, merging and splitting
cells, hide-unhide columns and rows, basic functions and simple
formulae, charts.

Note:
1. Case Studies on Each of the Aspects Mentioned in the Syllabus need to be discussed.
2. Video cases and Documentary Films relating to the syllabus to be exhibited in the class.

26
Learning Resources
1. Roy, S., Daniel, C., and Agarwal, M., 2023. Fundamentals of
Information Technology, Textbook- English 19. Digital Commons,
University of South Florida.
1 Text Books https://digitalcommons.usf.edu/dit_tb_eng/19
2. Bocuki, L., Walkenbach, J., Wempen, F., Alexander, M., Kusleika,
D., 2013., Microsoft Office 2013 Bible-The comprehensive tutorial
resource, Wiley India Pvt. Ltd. New Delhi.

1. Rajaraman, V., 2018. Introduction to Information Technology, 3rd

ed., PHI Learning.
2. Turban E., Leidner D. , McLean E., Wetherbe J. 2013., Information
Reference Technology for Management – Transforming Organizations in the
2 digital Economy- 6th ed., Wiley India Pvt. Ltd., New Delhi.
books
3. Melton B., Dodge M., Swinford E., Couch A., Legaulty E., Schorr B.,

Rusen C., 2013., Microsoft Office Professional 2013- Step by Step,

PHI Learning Pvt. Ltd., Delhi.
Practical 1. Two Lab. Sessions for different topics will be conducted twice a
3 week.
Component

27
Semester II Total Credit 2
Course Code MDE Credit Pattern L-15, T -15
Course Title MEDIA LITERACY

Course Outcomes: Students will be able to:

The students will be able to critically evaluate the major types of media of different
1
segments.
The students will be able to define and explain different technical aspects of print media
2 productions, types of newspapers, market coverage and advertising procedures categorizing
different types of magazines, circulations, advertising and readerships.
The students will be able to define and critique out of home advertising and outdoor media,
3
operations and types of radios in India.
The students will be able to critique the role and impact of Television in public life and its
4 counterparts – the social media. The need and the role of the public relations in managing
the social media.

Unit Number of
Contents
Number Sessions
Unit - 1
1. Types of Media and its Role
1. Print media
2. Television Media
3. Radio – Media
4. Social Media
5. Outdoor Media
6. Unconventional Media L
1 7. Word of Mouth
· Print – Newspapers/ Magazines/ Tabloids/ Journals. 8 T7

· Television – Pvt. + National/ Govt. + International Satellite.

· Radio – FM+AM+MW+SW -1 2 3 4 5 6 7 8

· Social – YouTube, Instagram, Facebook, Twitter

· Outdoor – Digital, Hoardings, billboards, Tri -o- vision,

28
 Rooftop, Front lit + Backlit

· Unconventional Media – Displays, Pylon signs, Banners

Posters

· Word of mouth-
2. Advertising – Message Execution Styles, Media Function, Building
Media Strategy.
3. Digital Media – Pros of Internet Media, Top Internet advertisers,
Advertising uses of the Internet.
4. Print production for media – Steps in Traditional Prepress process,
steps in digital prepress process major printing process, Screen
printing understanding typography, examples of typefaces, types of Art,
types of proofs, production advances,
5. News Papers – Pros of newspapers, flexible newspaper options, cons
of newspapers, trends in newspaper publishing, national newspapers,
Indian Newspapers Association (INA) newspaper advertising strategy,
zoning, Total market coverage, categories of newspaper Advertising.
6. Magazine Media- Pros & cons of magazines, Magazines Advertisers,
selectivity, cost concerns, advantages of magazine advertising, magazine
advertising effectiveness, future of magazine advertising, city magazines,
magazines and internet, how Ad. Space is sold rate structure, magazine
circulation, ABC and magazine circulation.
Unit – 2
1.Out of Home Media - Out of home advertising, pros & cons of out of
home advertising, outdoor industry, categories of Out-of-Home
advertising, out of home media- place – based TV, Radio, street furniture
billboards, transit, alternative media, place- based media, top outdoor
advertising categories, top outdoor brands.
2. Radio - A media of influence, pros and cons of radio, radio and new
technology, limitations of radio, technical aspects of radio – signal, L
2 frequency, amplitude (Amplitude modulation) – Am, (Frequency
modulation (FM) radio networks benefit from satellite technology, spot 7 T8
radio, top radio advertisers, Issues in buying Radio time.
3. Television the revolutionary Media – Objectives, pros & cons, cost is
a primary limit for TV, ad spending by top brands, advertising criteria for
network television, top TV advertisers, Nielsen’s people metric, media
planning, people involved in media selection, achieving advertising
objectives, TV ratings, social media and television, YouTube & television,
super bowl advertising, media selection in B- to-B markets.
4. Public Relations- Prominence of public relations, planned process to

29
 influence public opinion, public relations as management interpreter,
public relations as public interpreter functions of public relations,
evolution of public relations, public relations practitioners, managing
reputation, public relations and the internet, websites, Facebook, Twitter,
Linked in YouTube, Social media analytics.

Learning Resources

3. Kolkerts, J. & Lacy, S., 3rd Ed., 2004, The Media in Your Life, Pearson
1 Text Books
Education, New Delhi, India

1. Kerry, M. & Stone, G., 1st Ed., 2018, Introducing Media Practice – The
Essential Guide, Sage Publications, New Delhi

Reference 2. Chaturvedi, B. K., 2nd ed., 2014, Media Management, Global Vision
2
books Publishing, New Delhi, India

3. Reeves, I, Keeble, R. & Curran, J., 5th Ed., 2014, The News papers hand
Book (Media Practice), Routledge Publishing, London, UK

1. https://mib.gov.in/
2. http://www.auditbureau.org/
3. https://www.mruc.net/
4. https://naiindia.com/
3 Websites
5. https://www.ptinews.com/
6. http://www.uniindia.net/
7. http://pressclubofindia.org/
8. http://pressclubofindia.org/

4. https://mib.gov.in/ministry-e-book
4 Journals 5. https://www.publicationsdivision.nic.in/journals/

Practical 3. Class will have media labs and hands on assignments on topics covered
5
Component in the module

30
 Semester Total Credit 2
Course Code VAC Credit Pattern L-30
Course Title UNIVERSAL HUMAN VALUES

Course Objectives
1 To understand the concept and importance of human values in Professional and Personal Life
2 To develop personal value system
3 To provide insights to the personal and professional life
4 To familiarize students with the global human values

Course Outcomes students will be able to:

1 Describe Human Values in Professional and Personal Life
2 Develop and strengthen personal value system
3 Apply human values in personal and professional life.

Syllabus:
Unit Contents Number
Numbe of
r Sessions
Understanding Universal Human Values
Introduction to Universal Human Values, Core Human Values, L= 15
1 Distinction between ethics and values, Role of Values in Decision
Making, Personal Values and Self-Reflection, Cultural and Societal
Values, Professional Values in
Business, Human Values in Customer Relations, Human Values in
Leadership
Applying Universal Human Values in Professional and Personal Life
Importance of applying human values in personal and professional L= 15
2 life, Developing a Value System, Values in Workplace Environment,
Values and Sustainable Development, Social
Responsibility and Human Values, Challenges in
Value Application, , Global Perspectives on Human Values

31
Learning Resources
1. Srivastava, Smriti Human Values and Professional
Ethics; S. K. Kataria & Son Books, New Delhi
1 Text Books
2. Gupta Y. K. A foundational course in Human
Values and Professional Ethics, Shubham
Publications, New Delhi
1. Tripathi A. N. Human Values, New Age Publishers,
Reference New Delhi
2
books 2. Gaur R, R Asthana, Bagaria G P, A foundation course
in Human Values and Professional Ethics, Excel
Books, New Delhi
1. https://www.geeksforgeeks.org/human-values-concept-
3 Websites importance/
2. https://www.socialworkin.com/2023/02/concept-of-
human-values.html
3. https://ebooks.inflibnet.ac.in/hrmp01/chapter/48/
1. Journal of Human Values | Sage India
4 Journals 2. Journal of Human Values | Scimago
3. Journal of Human Values | IIMC
1. https://monad.edu.in/img/media/uploa
Supplementary ds/introduction%
5 20of%20human%20values.pdf
Reading
2. https://epgp.inflibnet.ac.in/epgpdata/uploads/epgp_conte
nt/
S001610/P001792/M025680/ET/1513852660Module1.
pdf
1. Role plays on various scenarios that require ethical
decision-making.
6 Practical 2. Visit NGOs to understand the concept of human
Component values and participate in community service project.
3. Debates on various ethical topics and current
events that require value- based judgments

32
Semester II Total Credit 2
Course Code Credit Pattern L-15, T - 15
Course Title BUSINESS COMMUNICATION- II

Course Outcomes
1 Creating messages through digital modes
2 Prepare written documents like blogs, circulars, emails, etc.

Syllabus:
Unit Number of
Contents
Number Sessions
Digital Communication L= 10
Three step writing process – analyzing situation, gathering information,
selecting channels, organizing
Digital and social media options, modes for composing digital and
1 social media, Email Messages, Instant and text messages, website
content, podcasting T5
Social media communication – Advertising, Blogging, Micro-blogging,
Wikis,
Types of social media
Written Communication L= 10
Agenda writing, writing minutes, Note taking, Circulars, letters of
claim and acknowledgement.
2
T5
Writing emails, do’s and don’ts’s for writing emails,
Writing reports and Proposals
Note:
1. Case Studies on Each of the Aspects Mentioned in the Syllabus need to be discussed.

Learning Resources
1. Bovee C L, Thill J V & Raina R L (2017) Business Communication
Today 13th edition, Pearson Publication Tamil Nadu India.
2. Bovee, C & Thill J, (2010), 4th Ed., Business
1 Text books Communication Essentials, Pearson India, New Delhi,
India.

Reference 1. Kalia, S. & Aggarwal, S. (2015), 2017Reprint,

2
books Business Communication A Practice-Oriented

33
 Approach, Wiley India Pvt. Ltd.
2. Koneru, A., (2008) 1st Ed., Professional Communication, Tata
McGraw-Hill Publishing Company Limited.

3. Raman, M & Sharma S, ( 2018) 3rd Ed Technical

Communication Principles & Practice, Oxford
University Press, New Delhi, India.

3 Practical Writing letters, blogs, writing agendas, minutes

34
Semester II Total Credit 2
Course Code AEC Credit Pattern L-15, T-15
Course Tittle PERSONALITY DEVELOPMENT

Course Objective:
1 To increase the confidence level of students
2 To Develop an understanding of self and others

Course Outcome: After completion of this course the student will be able to
Students will feel free to express their thoughts without having fear of
1 public speaking
Students will see significant improvements in their confidence levels and
2 self-esteem

Unit
Number Contents L=15
Grooming and Personal Hygiene
Professional Appearance - Manners and Etiquette
Competitions between groups
1
Team Building activities
Group Discussion sessions

Phobia Management L=15

Resume Writing
2
LinkedIn Profile Building

Learning Resources:

Reference Personality Development and Soft Skills - Barun K. Mitra

1
Books - Oxford University Press - 2017

35