Rich Communication Services (RCS)
RCS Market
What will operators, technology partners and service providers gain
from joining the RCS initiative?
The RCS initiative brings together the mobile industry’s leading operators,
vendors and service providers to shape the RCS specification and
implementation. Participating operators have the opportunity to work with
software and handset developers, and product and technology experts, to shape
the personal and business messaging future for the mobile industry.
The RCS enable business messaging aggregators and technology partners to
work with operators and platform developers to form a common understanding,
engage in trials and ultimately, deploy commercial launches. The RCS allow
participants to refine the Universal Profile 2.0 specification, with the aim of
shaping RCS into the leading communication platform for consumers, operators
and brands worldwide.
Operators, technology partners and service providers gain:
The ability to shape and influence the specification
The opportunity to add new features and services to RCS
Partnership opportunities with other ecosystem players
The opportunity to gain experience with an important new P2P and business
technology
Rich Communication Services (RCS)
RCS Global Launches
Launched by 75 operators worldwide, RCS is proving to be a truly global
messaging platform. Over the next 12 months, the forecasts additional
launches by more than 40 new operators.
RCS Business Messaging
What is RCS Business Messaging?
RCS Business Messaging is the evolution of mobile messaging, increasing and
improving the ways in which people and businesses communicate. It provides
Rich Communication Services (RCS)
brands with the opportunity to increase their engagement with customers by
making use of business messaging using chatbots and artificial intelligence (AI).
User adoption is simple and straightforward. There is no longer a need to
download multiple apps; instead, users gain direct access to a range of brands
and services from within the messaging app itself, allowing them to engage with
virtual assistants to book flights, buy clothes, make restaurant reservations and
more.
How will you benefit from RCS Business Messaging?
RCS Business Messaging is an opportunity for operators to reshape and
revitalise their messaging services and play a central role in the future of IP-
based messaging.
The estimates that the user base for major IP messaging services will exceed
four billion by the end of the 2017 – that’s a larger user base than the entire
social media market. What’s more, by 2021 the RCS Business Messaging market
will be worth an estimated USD$74 billion, representing a key revenue
opportunity for MNOs.
RCS Business Messaging provides the opportunity for operators to grow revenue
by enhancing their business to offer new capabilities and shares in the revenue
generated by new business paradigms such as AI, chatbots and in-chat search.
The RCS Ecosystem
What is the function of technology partners and aggregators in the RCS
ecosystem?
In a world of countless brands and businesses, aggregators provide the vital link
between brand and operator, relieving brands of the need to form specific
contracts with operators and operators of the need to support individual
businesses. Without the need for multiple relationships and contracts it means
that businesses of any size are able to adopt RCS swiftly and easily.
Additionally, aggregators can accelerate the transformation of existing SMS
partnerships with a single operator into dynamic RCS-based relationships
enabled by multiple operators.
Who are the key players in the RCS ecosystem?
The RCS ecosystem is made up of a large number of vital players, including
On-Premise Solution Providers,
Hosted Solution Providers,
Rich Communication Services (RCS)
Hub Providers,
Client Providers,
OEMs and
Aggregators.
