Internship Project Guidelines

MBA Sem-III
The MBA Semester-III Project is an essential component of the Master of Business Administration curriculum, designed to bridge the gap
between academic learning and real-world business practices. It provides students with an opportunity to apply theoretical concepts to
practical situations, enhancing their analytical, problem-solving, and decision-making skills.

The primary objective of this Project is to encourage independent learning, industry exposure, and research orientation among students
in their area of specialisation, such as Marketing, Finance, Human Resource Management, Hospital and Healthcare Management,
Operations Management, Retail Management, IT & Systems and International Business.

By engaging in internships, case studies, or research-based investigations, students gain valuable insights into the functioning of
businesses and contemporary management challenges. This Project also prepares them for leadership roles by fostering critical thinking,
ethical responsibility, and strategic planning capabilities.

These guidelines aim to provide a clear framework to help students systematically plan, execute, document, and present their Project work
in a professional and academically rigorous manner.

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 1
 Chapter 1: About the Organisation
Section Details

[Organisation Name] is a [type] organization established in [year]. It focuses on providing [brief

1.1 Introduction about products/services] to [target audience]. Known for its [core values like innovation,
integrity, excellence], the organization has steadily grown to become a key player in its sector.

"To be the most trusted and innovative [sector] organization delivering sustainable value to all
1.2 Vision
stakeholders."

"To provide [specific services or products] that meet the evolving needs of our customers
1.3 Mission
through technology, innovation, and commitment to excellence."

- [Service/Product 1]
- [Service/Product 2]
1.4 Service Offerings
- [Service/Product 3]
- [Any specialized consultancy/training, etc.]
- Head Office: [Location]
- Regional Offices: [List if applicable]
1.5 Operational Network
- Online/Remote Services: [Yes/No]
- International Presence: [Countries if any]

(Insert or refer to the organisational chart/structure here. You can attach a figure showing the
1.6 Organogram
hierarchy: e.g., Director → Department Heads → Teams, etc.)

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 2
DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 3
 Chapter 2 The job (Internship work)
Human Hospital &
Retail
Contents Marketing Finance Resource Operations Healthcare IT and Systems
Management
(HR) Management
Interned in a
Interned in a
digital Worked in HR
Interned at a logistics and Interned in a retail
marketing department of a Interned at a Interned in an IT
financial firm supply chain chain, focusing on
agency corporate firm, multi-specialty consulting firm,
Job Description & supporting company sales operations and
focusing on supporting hospital in the supporting software
Nature investment and focusing on customer
brand recruitment administration deployment and
budgeting warehousing experience
promotion and and employee department. system integration.
activities. and delivery enhancement.
customer welfare.
optimization.
outreach.
Coordinated
Managed
Assisted with Shortlisted patient services
social media Monitored - Monitored in-store
budget candidates Supported - Supported
content logistics flow operations
planning Supported NABH software testing
Conducted Maintained - Analyzed sales
Portfolio payroll accreditation - Assisted in system
market surveys stock records data
Specific analysis processing process upgrades
Assisted in Coordinated - Assisted in visual
Responsibilities Cost-benefit Handled Managed - Documented user
brand with vendors merchandising
evaluations induction & OPD/IPD data manuals
promotion Analyzed daily - Conducted
Financial onboarding Handled - Troubleshot basic
campaigns dispatch customer feedback
statement Drafted HR patient IT issues
Analyzed performance surveys
preparation policies feedback
customer data
systems
Creativity and Accuracy in Recruitment Patient - Customer service
On-time - Technical
content financial cycle satisfaction handling
delivery rates troubleshooting
Different Aspects effectiveness documents management handling - Inventory control
Inventory - Documentation
of Job Audience Use of Excel & Use of HR Medical accuracy
accuracy clarity
Performance engagement Tally software records - Sales performance
Coordination - Team
metrics Budgeting (HRMS) accuracy analysis
with vendors coordination
Survey proficiency Employee Understanding - Visual
DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 4
 handling and Financial interaction Familiarity of hospital - Knowledge of presentation
reporting compliance Grievance with ERP tools protocols software tools effectiveness
Brand understanding redressal Use of HIS
positioning efficiency (Hospital Info
skills System)

Recommend
Improve digital digitization of
Recommend
analytics Implement patient
Excel Recommend
interpretation barcode feedback - Recommend
automation real-time - Recommend POS
Recommend scanning tech Improve automation of
tools feedback tools data analytics for
targeted Suggest lean turnaround routine IT tasks
Critical Explore risk Improve real-time decisions
campaigns inventory time for - Suggest cloud-
Observations & assessment orientation - Improve customer
using data systems admission- based solutions for
Recommendations techniques strategies loyalty programs
insights Improve discharge scalability
Improve Suggest - Suggest dynamic
Include vendor Suggest - Improve user
forecasting periodic HR pricing models
influencer performance periodic staff training modules
skills with BI policy audits
marketing tracking training on
tools
strategies quality
standards

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 5
 Chapter 3 Project
Hospital &
Human Retail
Section Marketing Finance Operations Healthcare IT and Systems
Resource (HR) Management
Management
Digital marketing Internship Internship in a
Internship in the Internship in Internship in Internship in an
internship focused on retail store
HR department logistics focusing hospital IT firm involving
focusing on financial covering
Description dealing with on supply chain administration software
brand awareness, planning, customer service,
of the recruitment, flow, vendor managing patient deployment,
content creation, budgeting, and visual
Project onboarding, and coordination, and services, data, system testing,
and customer investment merchandising,
HR policy inventory and accreditation and
interaction portfolio and sales data
implementation. management. tasks. documentation.
strategies. evaluation. analysis.
- Learn - Understand - Analyze supply - Learn hospital - Understand - Understand
- Understand
budgeting and recruitment and chain and administration system customer
brand positioning
forecasting payroll dispatch systems systems integration engagement
- Understand - Document
- Explore digital - Learn HRMS - Study inventory - Analyze patient - Analyze POS
Objectives of portfolio and risk testing and
marketing tools software usage control tools feedback process data
the Project assessment deployment
- Analyze
- Apply Excel - Understand - Improve retail
customer - Study HR - Evaluate vendor - Troubleshoot IT
and Tally in NABH display and
behavior using policy impacts performance system issues
finance tasks requirements layout strategy
online platforms
- Resume
- Patient
- Social media - Financial data screening and - Observation of - Test case - In-store
feedback
analytics analysis interview logistics cycle creation observation
collection
shadowing
Methodology - Customer - Budget - Payroll demo - Stock tracking - Data entry in - Sales data
- Log analysis
survey planning exercise sessions with ERP HIS interpretation
- Content - HR - Vendor call and - Observing
- Cost-benefit - Participation in - Customer
engagement documentation reporting log OPD/IPD
evaluation upgrade rollouts feedback survey
tracking review review processing

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 6
 - Limited - Short duration
- Confidentiality - Could not - Could not - Data
exposure to restricted deeper - Limited patient
of financial access internal participate in confidentiality
campaign insights into interaction
documents HR audits core coding tasks constraints
Limitations strategy delivery delays
of the Study - Access - Limited hands- - Limited time - Time-bound
- No access to - Limited access
restrictions to on experience for observing - Partial access to access to
sensitive hospital to client-side
internal analytics with portfolio entire employee ERP system customer
data issues
tools management life cycle behavior patterns
Strengths: Strengths:
Strengths: Strengths: Excel Strengths:
Strengths: HR Exposure to Testing & Strengths: Real-
Digital tool & Tally Practical
software usage healthcare troubleshooting time sales data
exposure proficiency exposure to SCM
protocols skills
Weaknesses:
Weaknesses: Weaknesses: Weaknesses:
Weaknesses: Weaknesses: Limited core Weaknesses:
Limited decision- Real-time data Vendor
Limited authority Access to records development Retail fatigue
SWOT making role access dependency
work
Analysis
Opportunities:
Opportunities: Opportunities:
Growth in Opportunities: Opportunities: Opportunities: Opportunities:
FinTech Omni-channel
influencer HR analytics Automation Digital health Cloud expansion
expansion retail
marketing
Threats: Rapid Threats: Threats:
Threats: Threats: High Threats: Patient Threats: Online
algorithm Delivery Cybersecurity
Regulatory shifts attrition data privacy retail competition
changes disruptions risks
- Talent - Retail is
- Booming digital - Financial - Healthcare is - High demand
acquisition - SCM is critical recovering from
marketing post- services shifting expanding post- for system
evolving with post-pandemic e-commerce
COVID to automation pandemic integrators
tech disruption
- High demand - Rise in - Emphasis on - Focus on
Industry - Rising need for - Government - Growing need
for skilled compliance and employee customer
Analysis automation and regulations are for cyber
content risk management wellness experience is
ERP solutions strict resilience
strategists needs programs growing
- Tech-enabled
- Cloud adoption
health records are
is increasing
in demand

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 7
 Chapter 4: Result and Discussion
Hospital &
Human Retail
Section Marketing Finance Operations Healthcare IT and Systems
Resource (HR) Management
Management
Effective use of Improved budget Dispatch process Automation of POS data usage
Recruitment Patient
digital platforms planning using efficiency was frequent tasks enhanced in-store
cycle efficiency satisfaction
for customer Excel tools measured and saved time decisions Visual
improved through increased with
Result engagement Identified cost- improved ERP Software merchandising
HRMS Found feedback tracking
and Social media saving use led to upgrades required positively
lack of structured OPD/IPD data
Discussion boosted brand opportunities inventory clearer affected customer
orientation High accuracy
visibility Market Noted gap in accuracy Vendor documentation IT impressions
engagement via contributed to
surveys provided automation for delays affected team coordination Customer service
feedback loop faster processing
useful insights reporting performance improved gaps noted

Chapter 5- Conclusion
Hospital &
Human Retail
Section Marketing Finance Operations Healthcare IT and Systems
Resource (HR) Management
Management
Digital HRMS Inventory and IT integration
Digital marketing Customer data
can streamline delivery Effective boosts
is essential for Financial analysis plays a
many HR processes are administration is productivity
modern branding accuracy and cost key role in retail
functions central to crucial to hospital Consistent
Customer data evaluation are Improving
Conclusion Employee operations management Data troubleshooting
drives targeted critical Need for customer
experience can be success ERP systems can and
campaigns automated tools interaction and
improved with systems greatly optimize patient documentation
Creative content is evident loyalty boosts
structured enhance logistics services practices are
improves reach business
onboarding effectiveness needed

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 8
 Chapter 6 Suggestions
Hospital &
Human Retail
Section Marketing Finance Operations Healthcare IT and Systems
Resource (HR) Management
Management
Recommend
influencer Implement
Recommend Digitize patient Use cloud-based Leverage
marketing to structured Adopt barcode-
automating feedback system ticketing systems dynamic pricing
boost campaigns onboarding based inventory
budgeting and Provide periodic Provide regular tools Enhance
Suggestions Use customer modules Use tracking Train
reporting training on training on customer loyalty
segmentation for real-time staff on ERP
Introduce risk NABH standards cybersecurity and programs using
targeting Improve feedback tools for software use
prediction models and HIS software new tools digital campaigns
data analytics in engagement
social media

Appendices / Appendix & Bibliography / Webliography

Sections Details / Description

Appendix A Copy of the Questionnaire used for data collection
Appendix B Sample Data Tables / Charts
Appendix C Project Timeline / Gantt Chart
Appendix D Photographs, if applicable (e.g., company, fieldwork)
Appendix E Logbook / Daily Work Record

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 9
 Type Reference Details
1. Kotler, P., & Keller, K. L. (2022). Marketing Management (15th ed.). Pearson Education.
Bibliography
2. Kothari, C. R. (2014). Research Methodology: Methods and Techniques. New Age International.
1. www.statista.com
2. www.ibef.org
Webliography
3. www.business-standard.com
4. www.mckinsey.com

DR. DEEPAK S. SHARMA, PROFESSOR (FINANCE & FINTECH), FOCMS, SAS, DMIHER (DU)- SAWANGI WARDHA 10