Subhash Ghorpade

Email:
[email protected]
Phone: +1 -9802678398
LinkedIn: https://www.linkedin.com/in/subhash-ghorpade-95b06731/
Salesforce Certification Verification: Subhash Ghorpade Salesforce Certifications

Work Authorisation: US Citizen

CAREER OBJECTIVE

● A result oriented professional with 20+ years of diversified experience in planning, analysis, design,
development of software and SAAS projects including 13+ years of experience in salesforce.com
configuration, customization, integration and 5 + years of Salesforce Technical Architect experience.
● Implementation experience of Sales cloud, Service Cloud, Experience Cloud, Consumer Goods Cloud, CPQ and
B2C Commerce at multiple clients across the globe. Salesforce Certified Application Architect and
Trailhead Double Star Ranger with in total 10 active salesforce certifications, FSC Accreditation, Apttus
CPQ certified, and Java Programmer certified.
● Strong hands on experience on Apex, LWC, SOAP/REST/GRAPHQL Integration.

TECHNICAL/FUNCTIONAL PROFICIENCIES

Salesforce.com Apex Classes, Apex Triggers, Aura/LWC, SOQL, SOSL, DML, Batch Apex and
Technologies: Scheduled Jobs, Sales console, Apttus CPQ, Omnichannel, Node JS, SOAP, REST,
GraphQL Integration, Data Integration.
Languages: Apex, JS, CSS, XML, Angular, Java, C#.
Database: Oracle 9i, SQL Server, MS Access
Tools: Data Loader, Force Eclipse IDE, Ant, RALLY, HP Quality Center & Incident manager,
SVN, Toad, SOAP UI, Informatica, Siebel, TIBCO, Copado, perforce, GitHub, Tableau

PROFESSIONAL EXPERIENCE

Role: Salesforce Lead Developer (June 23 - Till Date)

Client: Marriott Hotels -Boston/Remote Charlotte
● Project name: Marriott service cloud and self service portal Implementation.
Project Description/Scope:
It's a Marriott service cloud and Experience cloud implementation for agents and customers to manage cases.
Self service portal for customer facilitates customers to create cases and manage life cycle of support cases and
service cloud facilitates agents to provide on-call support and manage and work on cases.Omnichannel skill
based routing routes cases to agents based on skills and availability.
● Responsibilities/Deliverables:
​ Designing of a self service portal for customers.
​ Designing of case management,entitlement management and SLO processes.
 ​ Designing and development of LWC custom components for new case creation,case collaboration,case
views for customer portal users.
​ Designing and development of many screens and trigger flow for new case creation,user
creation,escalation,nagging and auto close/reopen.
​ Interacted with different teams to understand the existing process.
​
● Technology: Apex, LWC,Aura components,Lightning, flows, triggers.

Role: Salesforce Lead Developer (December 22 -June 23)

Client: Ariat -Tx/Remote Charlotte
● Project name: Ariat Service Cloud Integration .
Project Description/Scope:
Ariat Service cloud integration project is migration of Order Management module from Commerce Cloud to
Service cloud and make Service cloud as a central system to integrate with other systems like Marketing cloud,
SAP, Afterpay, Borderfree and Commerce Cloud.
● Responsibilities/Deliverables:
​ Performed detailed analysis of business requirements and designed the custom solutions by
using custom data model, flows and SOAP and Rest Integrations.
​ Designed apex classes, LWC components and apex triggers for various functional needs in the
application.
​ Provide hands-on, expert-level technical assistance to developers.
​ Manage and execute code deployments using changeset and code management and continuous
integration using bitbucket and Jenkins.
​ Manage direct reports in day-to-day activities and responsibilities and help develop and
mentor all team members.
​ Interacted with different teams and stakeholders to solve integration related issues.

● Technology: Apex, LWC, flows, SOAP, and REST Integration.

Role: Salesforce Technical Architect/ Lead Developer (June 22 -December 22)

Client: Marriott Hotels -Boston/Remote Charlotte
● Project name: Marriott Reservation App (Res App) Development.
Project Description/Scope:
Marriott reservation app (Res App) is an application built on the salesforce platform to facilitate reservation for
Marriott remote agents and on premise agents. Data of reservation is maintained in the Marsha system, and it is
shared across various reservation channels and Res App is one of many channels for reservation. Data is
accessible using GraphQL and from ResApp there were direct calls to graph QA for data retrieval and update
and the salesforce platform is only for authentication. Res App is built on the LWC framework.
Responsibilities/Deliverables:
​ Thorough analysis of existing reservation application and understand the entire Marriott
reservation systems and various channels to design Res App channel for Remote and
on-premises agents.
​ Designed the Res App screens by reference to existing Java based applications.
​ Set up Res App remote agent and on-premises agent security model based on different use
cases.
​ Worked with Integration Architect to design Graph QL layer for optimized and efficient use of shared
data to provide good user experience.
​ Automated code management and CICD using git and Jenkins and JIRA
​ Worked with different leads like Design lead, Integration Lead, Technical Lead to make sure that project
progress is as per the stake holder’s vision.

● Technology: Apex, LWC, JS, HTML, CSS, VS code, Git, Jenkins, Graph QL.

Role: Senior Salesforce Developer (Sept 21 -March 22)

Client: NYC (New York City Project)-NY/Remote Charlotte
● Project name: NYC cyber command Project Management app (ARDA).
Project Description/Scope:
NYC Cyber Command Project Management tool is a centralized tool, working across more than 100
agencies and offices to Manage and schedule security projects and execute them. ARDA global view
provides 360-degree views to Engagement managers about progress, status, risks, and issues of the
projects. ARDA workstream scheduler provides availability details and schedules projects accordingly.
Tableau dashboards to facilitate analytics to display the data from different sources resided at tableau
server into salesforce ARDA app
● Responsibilities/Deliverables:
​ Performed detailed analysis of business requirements and designed the solution by customizing
various Salesforce features.
​ Designed apex classes, LWC components and apex triggers for various functional needs in the
application.
​ Set up the Tableau dashboards to ARDA app using the package and set up user accesses and
permissions.
​ Manage and execute code deployments using ant and changeset.
​ Manage direct reports in day-to-day activities and responsibilities and help develop and
mentor all team members.
​ Assist the administrator with complex workflow rules and approval processes.

● Technology: Apex, LWC, Lightening pages, CSS, JS, Tableau.

Role: Senior Salesforce Developer (Feb 21 -August 21)

Client: NYC (New York City Project)-NY/Remote Charlotte)
● Project name: NYC Vaccine management.
Project Description/Scope:
NYC vaccine management is a NYC project to tackle vaccine management and case management module is
for case creation, routing and assignment based on skills and availability using omni-channel.
Case management and routing of cases raised from VAX clinic portal and internal salesforce so that it can be
assigned to different agents on the basis of skills and availability.
● Responsibilities/Deliverables:
​ Thorough analysis of salesforce Omnichannel and skill-based routing.
​ Performed detailed analysis of business requirements and designed the solution.
​ Provide hands-on, expert-level technical assistance to developers.
​ Provide hands-on expert level assistance to developers on technical issues.
​ Used SOQL & SOSL for data manipulation needs of the application using platform database objects.
​
● Technology: Apex, LWC, Lightening pages, CSS, JS.

Role: Salesforce Lead Developer (Oct 20 - Dec 20)

Client: CONA (Coca Cola Company) – Atlanta/Remote Charlotte
● Project name: Retail Execution Maps
Project Description/Scope:
Retails Execution maps is salesforce Consumer Goods Cloud implementation and salesforce maps
enhancement for Retail Execution users is to track mileage, clock-in, clock -out, breaks tracking, planned vs
actual mileage comparison, approval rules set up, mileage and time approvals as per approval rules.
● Responsibilities/Deliverables:
​ Led a team of 10 developers, provided guidance to the team and was involved in the designing phase.
​ Thorough analysis of salesforce MAPs managed package with help of salesforce.
​ Performed detailed analysis of business requirements and designed the solution by customizing
various standard objects of salesforce maps package, custom objects, and other technologies like
lightning components, force.com API.
​ Designed tabs, validation rules on the objects, workflow rules and defined related tasks and email
alerts.
 ​ Developed apex classes and apex triggers for various functional needs in the application.
​ Created various scheduled and batch apex jobs based on the business requirements.
​ Used SOQL & SOSL for data manipulation needs of the application using platform database objects.
​
● Technology: Apex, Aura Lightning components, LWC, Lightening pages, CSS, JS, Copado, Octane.

Role: Salesforce Lead Developer (Nov 19 -Oct 20)

Client: Fidelity – Raleigh/Remote Charlotte
● Project name: FPTC
Project Description/Scope:
FPTC uses Salesforce for their discretionary decisions and non-discretionary review process. It offers
annuity and life insurance products for individuals and businesses, as well as fund management,
investment, and advisory services.
● Responsibilities/Deliverables:
​ Led a team of 6 developers, provided guidance to the team and was involved in the designing phase.
​ Performed detailed analysis of business and technical requirements and designed the solution by
customizing various standard objects of Salesforce.com (SFDC), custom objects and other
technologies like visual force, lightning components, force.com API, and web services.
​ Developed various Custom Objects, Tabs, validation rules, workflow rules and related tasks, time
triggered tasks, email alerts, approval process, security setup, permission sets, assignment rules etc.
​ Developed Apex Classes and Apex Triggers for various functional needs in the application.
​ Created various Scheduled and Batch apex jobs based on the business requirements.
​
● Technology: Apex, Lightning components, Lightening pages, CSS, JS, J Query, Restful Web Services, Eclipse
IDE, GIT.

Role: Salesforce Technical Architect (May 19– Oct 19)

Client: Fidelity – Raleigh/Remote Charlotte
● Project name: Forge Community
Project Description/Scope: The FORGE Community is the national community that binds regional family
office groups together, and ultimately, will unify the family office industry. The initiating event to build the
digital community will be a FORGE Community administrator to invite Group Leaders to set up their Family
Office Groups. Setup of landing pages and community content.
● Responsibilities/Deliverables:
​ Set up communities and different users along with community profiles and roles.
​ Designed and implemented the business components which includes custom objects, page layouts,
lightning components, lightning pages, apex classes, triggers, workflows etc.
​ Designed an automated business process using lightning process builder, worked on security
setup, reports, and dashboards.
​ Deployed Salesforce.com application to QA/UAT and Prod and provided production support to the
application.
​
● Technology: Apex, Lightning components, Lightening pages, CSS, JS, J Query, Restful Web Services, Eclipse
IDE, GIT.

Role: Salesforce Architect/ Lead Developer (June ‘18 – May 19)

Client: New York Life – NY/Remote Charlotte
● Project name: Salesforce Integration with OnBase and Skience Implementation
Project Description/Scope: OnBase is an electronic document management system and Integration
Gateway enables users to capture, view, and exchange documents and data between standard and custom
objects in Salesforce.com and OnBase ECM using rest API. Data capture screens are developed using
lightning pages and lightning components.
● Responsibilities/Deliverables:
​ Involved in designing the integration and worked on detailed design documents.
​ Designed and implemented the business components which includes custom objects, page layouts,
lightning components, lightning pages, rest services, apex classes, triggers, workflows etc.
 ​ Managed team of 2 offshore resources, reviewed their deliverables and provided technical
guidance as and when needed.
​ Deployed Salesforce.com application to QA/UAT and Prod and provided production support to the
application.
​
● Technology: Apex, Lightning components, Lightening pages, CSS, JS, J Query, Restful Web Services, Eclipse
IDE, GIT.

Role: Salesforce Technical/Functional Lead and Lead Developer (Sept ‘17 – June 18)
Client: Ally Financials - Charlotte, NC
● Project name: Salesforce Migration - Velocify Replacement
Project Description/Scope: Salesforce Migration - Velocify Replacement initiative is for salesforce.
lightning UI rollout to business and migration from salesforce classic to lightning along with roll out of sales
console and Omnichannel for better utilization of salesforce capability and lead distribution.
Replacement of existing Velocify Lead distribution engine with new process which is facilitated using sales
console and omnichannel.
● Responsibilities/Deliverables:
​ Involved in high level and low-level design documents of salesforce applications.
​ Lead Proof of Concept execution and demo to business users of Sales console and Omnichannel flow
capabilities.
​ Designed business process using sales console and omnichannel and screens using lightening
components and pages.
​ Managed team of 3 offshore resources, oversees their deliverables.
​ Provided support to QA, UAT teams and timely resolved defects during QA and UAT Phase.
​ Deployment of application and production support.
​
● Technology: Apex, Triggers, Lightning Framework, CSS, AJAX, Eclipse IDE, SVN.

Role: Salesforce Techno Functional Lead (September ‘14 – August ‘17)

Client: LPL Financials- Charlotte, NC
● Project Name: Incremental Development Data Feed Automation
Project Description/Scope: Incremental development is salesforce data automation and application
optimization initiative. As part of Incremental Development Salesforce Migration, we streamlined the data
integration process with salesforce using Informatica. Enhancement to optimize the sales processes related
to salesforce.com. Web service integration with Siebel to exchange data among the system. Enable data
backups and retrieval capabilities for each salesforce org using Copystorm.Enhancement related to lead
onboarding, Lead conversion, Security setup, AEM Integration, and Command line Data Integration.
Migration from Salesforce classic to lightning.
● Responsibilities/Deliverables:
​ Performed detailed analysis of technical requirements.
​ Worked closely with business partners to realize the full capabilities of Salesforce CRM.
​ Developed various Apex classes, Apex Triggers and Controller classes for various needs in the
application.
​ Designed and deployed Validation rules, Approval Processes, Custom tabs, and Auto-Response for
automating business logic.
​ Designed various Roles, Profiles, and Page Layouts and Configured the permissions based on the
hierarchy requirements of the organization.
​ Designed Visual Force pages to add more flexibility and a rich look.
​ Key role in gradual transition of company's application from Salesforce Classic to Lightning
Experience.
​ Implemented Salesforce Lightning Components for a small set of users within the organization.
​ Worked on translating several Visual Force pages to the lightning framework.
​
● Technology: Apex, VF pages, Aura Lightning Framework, CSS, JS, J Query, SOAP Web Services, Restful Web
Services, Copy storm, SVN, Informatica, Tibco, Siebel.
Role: Salesforce Techno Functional Lead (December ‘13 – September ‘14)
Client: BMC – San Antonio, TX
● Project Name: Configure Price Quote (CPQ)- Quote Automation
Project Description/Scope: CPQ (Configure Price Quote) is enhancement to the quote application using
Apttus product. CPQ provides Quote management, Discounting, customized Approvals, Product
Management features to the Quote application of Salesforce. It Automates discounting and approvals
based upon various product discounts and makes the sales process efficient.
● Responsibilities/Deliverables:
​ Worked as Project team leader and performed the roles of Salesforce.com Administrator and
Developer in the organization.
​ Interacted with various business user groups for gathering the requirements.
​ Created Business Requirement Documents (BRD) and converted them into Functional Specification.
​ Created custom objects, workflows, simple apex triggers, visual force pages and several important
utilities to maximize the functionality of the system.
​ Worked on user roles and profiles, security controls and shared settings creation.
​
● Technology: Apex, VF pages, Apttus CPQ, Eclipse IDE.

Role: Salesforce Lead Developer (May ‘13 – December ‘13)

Client: Aetna Insurance: Hartford, CT
● Project Name: Aetna Direct to Consumer
Project Description/Scope: Streamlined all business processes and effectively used salesforce features to fit
the business processes. Provided more flexibility and accuracy to the core business decision regarding
home visit v/s meeting preference and kit fulfillment. Provided better data models that fit into reporting
requirements and gain benefits of normalized data structure to avoid multiple entries of the data. This
initiative seeks to identify a well-considered architecture to support the realization of Salesforce.com.
Better security model that gives proper data visibility and reporting flexibility.
● Responsibilities/Deliverables:
​ Lead the team of 13 developers for monthly releases in which the scope of development was
decided based on the requirements and executed by the team.
​ Handle the project release plan. This involved fixing all the open defects, getting release sign off,
baselining of code and preparing the release notes.
​ Responsible for code review of the team and bridging gaps in the requirement and development.
​ Responsible for task estimation and assignment among the team.
​ Designed various Roles, Profiles, and Page Layouts and Configured the permissions based on the
hierarchy requirements of the organization.
​ Prepared and executed test case scenarios for unit testing.
​
● Technology: Apex, VF pages, JS, SOAP Web Services.

Role: Salesforce Lead Developer (December ‘11 – May ‘13)

Client: BB&T, Greenville, NC USA
● Project Name: SFA Application development and support
Project Description/Scope: SFA Salesforce application manages around 5000+ sales users and partner
users across 9 different LOBs.SFA Application involves Lead Management, Account management,
Opportunity management, Activity Management, Integration with Legacy system using .net based
middleware.
● Responsibilities/Deliverables:
​ Understanding business requirements and translating these into technical solutions based on the
salesforce platform.
​ Designing and creating the underlying data structure and data flows to support the application
build.
​ Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and
Outbound Messages to manage the Workflow & Approvals.
​ building of Web Service enabled applications (SOAP and RESTful)
​ Trained internal business users to use the application and develop their own custom Reports.
 ● Technology: Apex, VF pages, JS, SOAP Web Services, C#, Command Line Data Loader.

Role: Salesforce Sr Developer (February ‘10 – December ‘11)

Client: VMware – Mountain View, CA
● Project Name: Vmstar Global Service cloud and Partner Specialization
Project Description/Scope: Vmstar GSS is a service cloud of VMware which supports customer requests
and routes customer requests appropriately. It gives provision to VMware customers to create cases by
email to case, call to case, and case creation via admin and nova portal and assign those cases to rep of
appropriate regions and area of specialization. It involves integrations like Bugzilla Integration, Avaya
Integration, and Nova Integration
Vmstar Partner Specialization was to focus on enabling VMware Solution Providers, Corporate Resellers
and Global System Integrators (Professional levels and above) to sell into specified verticals (Academic and
Federal at the time of launch).
Responsibilities/Deliverables:
​ Analyze the functional feasibility of the business requirement and preparation of the Functional
design documents, test scripts and training documents.
​ Developed Visual-Force pages as user interface. Created VisualForce Page for custom User
Interface development using standard and Custom Controllers.
​ Created Profiles, Roles based on Organization role hierarchy and Implemented Record-Level and
Field-Level security and configured their sharing settings.
​
● Technology: Apex, VF pages, JS, SOAP Web Services, Perforce, Model N.

Role: Sr J2ee Developer (November ‘06 – January ‘10)

Client: CITI, New York, NY USA
● Project Name: Bluestone Migration (Web service invocation framework)
Project Description/Scope: Web service invocation framework is a framework for invocation of services
deployed on the WebSphere server side. It is a SOA based Architecture. Service as per business requirement
is designed and deployed at WAS side and ATG dynamo is used for UI deployment. The intermediate layer
between ATG Dynamo and WebSphere is the MQ series. Services are exposed over SOAP1.1/JMS and
described in WSDL.
● Technology: Java, J2ee, HTML, VSS, JavaScript, JSP, XML, XSL, CSS, Eclipse IDE

US Financial Services Leaders and UK Insurance Leaders, Various Locations in USA, UK and India
Java/J2ee Developer / (December ’02 – October
‘06)

EDUCATION

● Bachelor of Engineering (BE/BS) in Instrumentation and Control from Savitribai Phule Pune University,
India.