Advanced Custom Audience Ideas
Here, you’ll find a list of custom audiences you may not have tried yet.
DO NOT create all of these audiences at once.
It’ll be a waste of time and you won’t be able to test them all immediately anyway.
Rather, when you’re looking beyond the usual suspects of audiences to test (like 1%
lookalike of purchasers, etc.), reference this for new ideas.
Certain audiences may be hot right now and outperforming - make sure you ask if
you need some guidance on which audiences may make good tests.
Note: all of these can be used to create NEW lookalike audiences for testing
purposes.
Some of these audiences will require non-Facebook data and/or a separate platform
like Google Analytics or Google Tag Manager (i.e. the customer CSV ones, button
clicks, etc.).
Most of these audiences can be further segmented by date range (7 days, 14 days,
30 days … 180 days, some of them can go to 365 days as well) Implication:
you’ll never run out of new test audiences :)
● All Web Traffic
● All View Content
● All Add To Cart
● All Initiate Checkout
● All Purchase
● View Content >= 2x
● ATC >= 2x
● IC >= 2x
● Purchase >= 2x
● Customer CSV - Purchasers
● Customer CSV - Abandon Carts
● $0-25 Order Purchasers
● $25-50 Order Purchasers
● $50-75 Order Purchasers
● $75-100 Order Purchasers
● $100+ Order Purchasers
● Lifetime Value
● Product Specific (URL/Product ID) - VC
● Product Specific (URL/Product ID) - ATC
● Product Specific (URL/Product ID) – IC
● Product Specific (URL/Product ID) - PUR
● Top 5% Visitors On Site
● Top 10% Visitors On Site
● Top 25% Visitors On Site
● 3s Video Views
● 10s Video Views
● 25% Video Views
● 50% Video Views
● 75% Video Views
● 95% Video Views
● Opened Instant Experience
● Clicked Links in Instant Experience
● Friends of Page Likers
● FB - Everyone who engaged with your page
● FB - Anyone who visited your page
● FB - People who engaged with any post or ad
● FB - People who sent message to your page
● FB - People who saved your page or any post
● IG - Everyone who engaged with your business
● IG - Anyone who visited your business profile
● IG - People who engaged with your post or ad
● IG People who sent a message to your business profile
● IG - People who saved any post or ad
● Impulse Buyers - Purchase >= 1 + VC < 2
● Non-Buyers/Bouncers - VC = 1
● Brand Fans - FB Page Likers + IG Profile Likers
● Brand Fans - FB Page Likers + IG Profile Likers + All VC
● Brand Fans - FB Page Likers + IG Profile Likers + All ATC
● Brand Fans - FB Page Likers + IG Profile Likers + All PUR
● Top 20% of 20% Page Viewers
● Top 20% of 20% Spenders
● Top 20% of 20% Purchase Frequency
● Top 20% of 20% ATC Frequency
● Product Specific of Less Popular Variants - VC
● Product Specific of Less Popular Variants - ATC
● Product Specific of Less Popular Variants - IC
● Product Specific of Less Popular Variants - PUR
● Email Subscribers
● Email Unsubscribes
● Email Openers/Clickers
● Email Non-Openers/Non-Clickers
● Holiday Shoppers
● Discount Code Users
● Opters Out of Ads Messenger
● Subscribers VIP Members
● Website Button Clickers
● Website Scroll %
● Pre-Purchase Upsell Buyers
● Post-Purchase Upsell Buyers
● Post-Purchase Downsell Buyers
● Collection Viewers
