Brand Guidelines V 1.
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BRAND
GUIDELINES
“DOESN’T SPEAK, WEARS THE LOUDEST” 2025
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This page offers a comprehensive depiction of our
Brand brand. Our unwavering commitment lies in providing
Introduction superior products and services that align with the
requirements and expectations of our clientele.
01/12
MADE BY RIWAJ
Brand Identity V 1.0
Brand Our brand identity reflects innovation and excellence
through elements like the logo and colour palette,
Identity symbolising our vision and core beliefs.
Vision Mission Target
Our goal is to lead in our industry, driving Our mission entails the consistent Develop robust relationships with
positive changes to improve global well- delivery of premium products and customers across diverse market
being. services that offer enhanced value to our segments, encompassing individual
clientele. consumers and beyond.
Logo V 1.0
Our Logo Ensure proper use of the logo by following guidelines on
colour accuracy, scale, and white space.
SALFORD & CO
Rectangle Labirin Symbol Main Logo
Brand Colors V 1.0
Brand Colors Our color palette draws inspiration from nature,
resulting in a fresh and vibrant aesthetic. It is
imperative to apply these colors consistently across all
platforms to uphold brand cohesion.
Expresive Colors
Salford & Accent Green
Co Green
Hex: #039672
HEX: #AEE6F8 HEX: #B6E6AD
Black Grey White
Hex: #018060 Hex: #131313 Hex: #E6EBEA Hex: #FFFFFF
HEX: #E6ACD0 HEX: #A5B4FE
Typography V 1.0
Typography We use a custom font for readability and elegance to
enhance brand identity across all communication
channels.
Heading 38pt Body & Number Reguler Bold
Aa
ABCDEFGHIJKLM Headline Font
NOPQRSTUVWXY Place Here
Z1234567890#@!
1234
~{}
Abcdefghijklmnopq 5678
Name Font Here Reguler Medium Bold
rstuvwxyz 90.
Imagery Style V 1.0
Imagery Style
Our imagery style combines
contemporary photography
with an artistic flair,
embodying innovation and
creativity. It is imperative that
all images maintain a high
standard of quality and
relevance to the content at
hand.
Voice and Tone V 1.0
Professional
Voice and Tone
Our company upholds a Our brand voice combines
professional and formal tone
in all communications, professionalism and friendliness to
demonstrating our prioritize exceptional customer
dedication to excellence and
dependability. service. It remains adaptable to
different contexts and audiences. Innovative
As a pioneering company, we
adopt an energetic and dynamic
tone in our communications.
Friendly
We endeavor to cultivate a hospitable and Trustworthy
inclusive environment for our clients and Our company demonstrates
partners, nurturing transparent trustworthiness and authority in
communication and cooperative partnerships. all our communications.
Brand Applications V 1.0
Brand Our brand applications encompass a diverse range of
marketing and communication materials, extending
Applications across both print and digital platforms, all of which
should closely adhere to our brand guidelines.
Website Bag Mobile
Do's and Don'ts V 1.0
Do’s Don’ts
Use Official Color Palette Modify the Logo
Ensure you use the brand's specified colours in all Do not alter, distort, or change the logo colours without
assets. permission.
Typography Consistency Misuse Design Elements
Use the specified fonts and styles in the brand Avoid using the brand's graphic elements in a way that
guidelines for all written communications. is not consistent with the guidelines.
Follow Imagery Style Inappropriate Color Usage
Use photography and illustrations that match the Do not use colours that are not included in the brand's
brand's aesthetic. official palette for brand representation.
Consistent Messaging Conflicting Messages
Ensure the message delivered is aligned with our Avoid communications that contradict or obscure our
brand values. brand message.
Brand Applications V 1.0
01 Copyright 04 Unauthorized Use
Legal
All materials pertaining to our brand Strict guidelines safeguard brand
are safeguarded by copyright. It is assets, ensuring consistent
imperative to seek permission before representation across platforms and
Guidelines utilizing any third-party materials. protecting brand reputation and
audience resonance.
Legal protection stands as a cornerstone
in upholding the robustness and credibility 02 Trademark 05 Objections and Violations
of our brand. The following essential legal
When using ™ or ® symbols for logos, Promptly report any objections or
principles should consistently guide our
slogans, and brand elements, it is violations concerning our brand to our
practices:
crucial to follow the prescribed legal department.
guidelines as they have been officially
registered as trademarks.
03 Licensing 06 Marketing Material Approval
Ensure compliance with specific asset Marketing material requires legal
licences, including terms on usage, department approval to ensure
attribution, and restrictions. compliance with guidelines and legal
requirements.
SALFORD & CO
Contact Information V 1.0
Contact Contact us Phone
For inquiries, bookings, or collaborations,
please do not hesitate to contact us. Our
team is committed to delivering exceptional
Website Address
service and ensuring timely responses to
www.reallygreatsite.com 123 Anywhere St., Any City,
fulfil all your photography requirements.
ST 12345
SALFORD & CO
2024
