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Brand Guidelines Template

The document outlines the brand guidelines for [Your Brand Name], detailing essential elements such as brand purpose, core values, logo usage, color palette, typography, and tone of voice. It serves as a comprehensive resource to ensure consistency and authenticity across all brand touchpoints. The guidelines encourage adaptation and personalization to align with the brand's unique vision.

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annaroy182736
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© © All Rights Reserved
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48 views3 pages

Brand Guidelines Template

The document outlines the brand guidelines for [Your Brand Name], detailing essential elements such as brand purpose, core values, logo usage, color palette, typography, and tone of voice. It serves as a comprehensive resource to ensure consistency and authenticity across all brand touchpoints. The guidelines encourage adaptation and personalization to align with the brand's unique vision.

Uploaded by

annaroy182736
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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[Your Brand Name] Brand Guidelines

1. Cover Page

• Brand Name: [Your Brand Name]


• Tagline (if any): [Your Tagline]
• Date/Version: [Month Year]
• Logo: [Insert Logo]

2. Introduction

Welcome to the [Your Brand Name] Brand Guidelines. This document outlines the visual and verbal
elements that define our brand identity. Use it to ensure consistency and authenticity across all brand
touchpoints.

3. Brand Purpose / Mission

We exist to [Your Mission Statement]. Our purpose is to [Purpose Statement].

4. Core Values & Brand Personality

• Authentic: [Brief Description]


• Inclusive: [Brief Description]
• Empowering: [Brief Description]
• Other Values: [Brief Description]

5. Logo Usage

• Primary Logo: [Insert Main Logo]


• Variations: [Horizontal, Stacked, Monochrome]
• Clear Space Guidelines: [Show Examples]
• Backgrounds: [Usage on white, black, colored, or image backgrounds]
• Logo Don’ts:
• Don’t alter colors.
• Don’t distort or stretch.
• Don’t rotate or outline.

6. Color Palette

• Primary Colors:
• [Color Name] | HEX: [#XXXXXX] | RGB: [R, G, B]

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• Secondary/Decorative Colors:
• [Color Name] | HEX: [#XXXXXX] | RGB: [R, G, B]

7. Typography

• Primary Font: [Font Name]


• Usage: Headlines, Body Text, etc.
• Secondary Font (if any): [Font Name]

8. Visual Elements / Motifs

• Motif: [Describe brand motifs or icons]


• Usage: [Examples of use in layouts, patterns, illustrations]

9. Photography & Imagery

• Style: [Describe the mood: authentic, natural, inclusive]


• Usage: [Real people, nature, product focus, etc.]

10. Tone of Voice & Messaging

• Brand Voice: [Conversational, Inspiring, Direct]


• Messaging Pillars: [List key topics]
• Sample Taglines: [Examples]

11. Applications & Templates

• Social Media Posts: [Formats: Stories, Reels, Posts]


• Business Cards: [Mock-up]
• Presentations: [Sample slide]
• Merchandise: [Tote bags, t-shirts, etc.]

12. Digital & Print Guidelines

• Minimum Logo Sizes: [Specify]


• Safe Zones: [Specify]
• File Formats: [PNG, SVG, EPS]

13. Contact Information

• Brand Team Contact: [Name, Email, Phone]


• Design Contact: [Name, Email, Phone]

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This template serves as the foundation for your brand identity. Feel free to adapt, expand, and
personalize it to align with your unique vision.

Let’s build a brand that shines consistently and authentically across every touchpoint!

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