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SBI PO (DESCRIPTIVE WRITING)
PRECIS WRITING
Original Passage: "The rapid advancement of artificial
intelligence (AI) is transforming various sectors, from
healthcare to finance, by automating complex tasks and
enhancing data analysis capabilities. While AI offers immense
potential for increased efficiency and innovation, it also
presents significant ethical challenges, including concerns
about job displacement, algorithmic bias, and the privacy of
personal data. Navigating these challenges responsibly will be
crucial for society to fully harness the benefits of AI while
mitigating its risks and ensuring its equitable development."
Precis: "Artificial intelligence is revolutionizing industries
through automation and enhanced data analysis. Despite its
potential benefits, AI poses ethical dilemmas concerning job
displacement, bias, and data privacy. Responsible development
is essential to maximize AI's advantages and minimize its
risks."
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Formal Email Example
Subject: Project Collaboration Proposal
Dear Ms. Sharma,
I hope this email finds you well.
I am writing to propose a collaborative project between our
departments to streamline the customer onboarding process. I
believe that by combining our resources and expertise, we can
significantly reduce processing times and improve customer
satisfaction.
I have attached a brief outline of the proposed project, including
potential benefits and a tentative timeline. I would appreciate
the opportunity to discuss this further at your earliest
convenience.
Thank you for your time and consideration.
Best regards,
Ananya Singh
Project Manager
[
[email protected]]
[+91 9876543210]
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Informal Email Example
Subject: Movie Night - This Friday?
Hey [Friend's Name],
Hope you're having a good week!
I was thinking of having a casual movie night at my place this
Friday, if you're free. I just got my hands on that new sci-fi flick
we talked about, and it's supposed to be really good. I'll order
some pizza and maybe we can make some popcorn.
No worries if you're busy, but let me know by Thursday
afternoon if you can make it, so I can plan accordingly.
Cheers, [Your Name]
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SITUATIONAL ANALYSIS
You are the marketing manager for a new online streaming
service that is struggling to gain subscribers despite a wide
range of content.
Analyze the situation and suggest actionable steps to
improve subscriber acquisition.
Sample Answer:
Title: Boosting Subscriber Acquisition for New Streaming
Service
Introduction: Our new online streaming service is facing
challenges in attracting subscribers, despite a diverse content
library. This analysis aims to identify the underlying reasons for
low subscriber numbers and propose strategic interventions to
enhance acquisition.
Situation Analysis:
1. Low Brand Awareness: Despite a strong content
offering, market research suggests that potential
subscribers are largely unaware of our service.
2. Competitive Landscape: The streaming market is
saturated with established players, making it difficult for
a new service to stand out.
3. Pricing Perception: While our pricing is competitive,
there might be a perception that the value proposition isn't
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clearly communicated or understood by the target
audience.
4. User Experience (UX) Issues: Initial feedback indicates
some minor glitches or non-intuitive navigation within the
platform, potentially deterring new users.
Key Issues:
• Limited brand visibility
• Intense market competition
• Unclear value proposition
• Minor UX challenges
Recommendations:
1. Aggressive Digital Marketing Campaign: Launch a
multi-platform digital marketing campaign focusing on
social media, influencer partnerships, and targeted online
advertisements to significantly increase brand awareness
and highlight unique content.
2. Tiered Subscription Models: Introduce flexible
subscription tiers (e.g., a basic ad-supported tier or a
premium family plan) to cater to different budget
segments and perceived value.
3. Partnerships and Bundling: Explore strategic
partnerships with telecom providers or other service
platforms to offer bundled subscriptions, expanding reach
and perceived value.
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4. Free Trial Enhancements: Optimize the free trial
experience by providing personalized content
recommendations and in-app tutorials to ensure a
seamless and engaging introduction to the service,
encouraging conversion to paid subscriptions.
5. Referral Program Implementation: Introduce a robust
referral program where existing subscribers receive
incentives for bringing in new customers, leveraging
word-of-mouth marketing.
Conclusion: By focusing on enhancing brand awareness
through targeted marketing, optimizing pricing and value
communication, and refining the user experience, our
streaming service can effectively overcome subscriber
acquisition challenges. These measures will contribute to
establishing a strong market presence and fostering a growing
subscriber base.
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REPORT ANALYSIS
Analyze the following customer service report for
"TechSolutions Inc." and provide your insights on
customer satisfaction across different support channels.
Suggest measures to improve overall customer experience.
TechSolutions Inc. Customer Service Report for Q2 2024
Support Number of Average Customer
Channel Inquiries Resolution Time Satisfaction
(Hours) Score (1-5)
Phone 1200 4 3.8
Support
Email 800 12 3.2
Support
Live Chat 600 1 4.5
Self- 300 N/A (Instant) 4
Service
Portal
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Sample Answer:
TechSolutions Inc. Customer Service Report Analysis for
Q2 2024
The Q2 2024 customer service report for TechSolutions Inc.
indicates varied performance across different support channels,
with a total of 2900 customer inquiries.
Channel Performance:
• Live Chat is the strongest performing channel,
demonstrating the highest customer satisfaction score of
4.5 and the fastest average resolution time of 1 hour,
despite handling 600 inquiries.
• Phone Support manages the highest volume of inquiries
(1200) with a reasonable average resolution time of 4
hours and a good satisfaction score of 3.8.
• Self-Service Portal shows excellent customer satisfaction
(4.0) due to instant resolutions, although it handles the
lowest number of inquiries (300).
• Email Support is the weakest channel, with the lowest
customer satisfaction score (3.2) and the longest average
resolution time of 12 hours for 800 inquiries.
Insights and Recommendations:
• Leverage Live Chat's Success: Given its high
satisfaction and quick resolution, TechSolutions Inc.
should consider expanding the availability and staffing of
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the Live Chat service. Promoting this channel more
actively could shift customer preference and reduce load
on slower channels.
• Improve Email Support: The significant lag in email
resolution time directly correlates with low customer
satisfaction. This channel requires immediate attention.
Recommendations include:
o Increasing Staffing: Allocate more customer service
representatives specifically for email inquiries during
peak hours.
o Implementing Auto-Responses/Templates: Use
automated responses for common queries and
standardized templates for faster, consistent replies.
o Training for Efficiency: Provide additional training
to staff to improve efficiency and accuracy in
handling email communications.
• Promote Self-Service Portal: While the self-service
portal has high satisfaction, its usage is comparatively low.
Marketing efforts should be directed towards educating
customers about the benefits and capabilities of the self-
service portal to deflect more common inquiries from
other channels. This could include clear links on the
website, email signatures, and in-app prompts.
• Optimize Phone Support: While performing adequately,
explore strategies to further reduce average resolution
times for phone support, such as improved call routing or
updated knowledge base systems for representatives.
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• Gather Targeted Feedback: Implement specific
feedback mechanisms for each channel to pinpoint exact
pain points and continuously improve service delivery
based on direct customer input.
By prioritizing improvements in email support, expanding
successful channels like Live Chat and the Self-Service Portal,
and continuously gathering customer feedback, TechSolutions
Inc. can significantly enhance its overall customer service
experience in the upcoming quarter.
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