VisionEx Digital Marketing Excellence Program
Strategy | SEO | Social Media | Analytics | Ads
UNLOCK YOUR DIGITAL MARKETING MASTERY
45 Lessons | 90 Hours | Real Projects | Tools | Career-Ready Skills
Powered by VisionEx Institute, Surat
Why Join the VisionEx Digital Marketing Course?
Step into the fast-paced world of digital marketing with VisionEx Institute, Surat’s leading digital
learning hub. This 45-day hands-on course is designed to turn beginners into digital pros – ready
to work with real clients, tools, and campaigns.
Key Benefits:
• Complete 360° Learning – SEO, Social Media, Google Ads, Email, Affiliate & More
• Work With Real Tools – Google Analytics, SEMrush, Canva, Meta Ads, ChatGPT
• Skill-Based Learning – Strategy + Execution for Real-World Projects
• Goal-Driven Approach – Learn to create actual business strategies & campaigns
• Expert Mentors & Live Support – Learn from industry experts with practical insights
• Certification + Portfolio Ready – Become job-ready with hands-on experience
Module 1: Introduction to Digital Marketing & Project Setup (4 Lectures)
“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin
1. Lecture 1: What is Digital Marketing?
Traditional vs. Digital
Importance for businesses
Task: Research a brand & break down their digital strategy
2. Lecture 2: Digital Marketing Channels Overview
SEO | Paid Ads | Social | Email | Affiliate
Live Project: Create a strategy for any product
3. Lecture 3: Understanding Strategy & Goals
Setting Goals, KPIs & Personas
Task: Build your ideal customer profile
4. Lecture 4: Digital Toolkit Setup
Google Analytics, SEMrush, etc.
Live Task: Set up Google Analytics (demo/live site)
Module 2: Website Development & UX (4 Lectures)
“Your website is the window of your business. Keep it fresh, clean, and inviting.” – Jay Conrad Levinson
5. Lecture 5: Website Basics for Marketers
Structure & Design Principles
Task: Build a basic site (WordPress/Wix)
6. Lecture 6: UX Principles
Conversion-focused design
Task: UX audit on a website
7. Lecture 7: Mobile Optimization
Mobile-first importance
Live Project: Test & review a mobile site
8. Lecture 8: Landing Pages & CRO
Call-to-Action, Design, A/B Testing
Task: Design a high-converting landing page
Module 3: Search Engine Optimization (6 Lectures)
“The best place to hide a dead body is page 2 of Google search results.” – Unknown
9. Lecture 9: Intro to SEO
Algorithms & Ranking Basics
Task: Audit a website using free tools
10. Lecture 10: On-Page SEO
Keyword research, meta tags
Task: Optimize a blog post
11. Lecture 11: Off-Page SEO & Backlinks
Link Building Strategies
Project: Find backlink opportunities
12. Lecture 12: Technical SEO
Site speed, indexing, mobile
Task: Run a GTmetrix speed test
13. Lecture 13: Local SEO & GMB
Targeting local users
Live Task: Set up a GMB profile
14. Lecture 14: SEO Tools & Analytics
SEMrush, Ahrefs, Console
Project: Configure Google Search Console
Module 4: Content Marketing (5 Lectures)
“Content is fire. Social media is gasoline.” – Jay Baer
15. Lecture 15: Intro to Content Marketing
Content Types: Blogs, Videos, Infographics
Task: Draft a content strategy
16. Lecture 16: Content Strategy Development
Planning, Scheduling
Live Project: Build a 1-month content calendar
17. Lecture 17: Content Creation
Writing Blogs | Creating Videos
Task: Write a blog or make a simple video
18. Lecture 18: Distribution & Promotion
Cross-platform promotion
Live Project: Share your content
19. Lecture 19: Content Analytics
Measure Engagement & ROI
Task: Analyze your content’s performance
Module 5: Social Media Marketing (6 Lectures)
“Social media is about people, not logos.” – Jay Baer
20. Lecture 20: Social Media Overview
Platform Comparisons
Task: Create a business profile
21. Lecture 21: Strategy Development
Plan your posts, goals, and tools
Live Project: Build a brand strategy
22. Lecture 22: Organic Growth
Engaging posts, Reels, Stories
Task: Create 5 posts
23. Lecture 23: Paid Ads
Facebook/Instagram Ad Basics
Project: Run a test ad
24. Lecture 24: Social Media Analytics
Using Insights & Tools
Task: Analyze post reach & clicks
25. Lecture 25: Community Building
Engage, reply, build trust
Task: Reply to comments/messages
Module 6: Paid Ads (Google Ads & PPC) (5 Lectures)
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
26. Lecture 26: Intro to PPC & Google Ads
Types of Ads & Platforms
Project: Launch a campaign
27. Lecture 27: Keyword Research
Find profitable keywords
Task: Research using Google Keyword Planner
28. Lecture 28: Writing Ad Copy
Powerful Headlines & CTAs
Task: Write & test ad sets
29. Lecture 29: Retargeting Strategies
Conversion Tracking
Live Task: Create a retargeting campaign
30. Lecture 30: Optimization & ROI
Analyze, Improve, Scale
Task: Review & refine an ad account
Module 7: Email Marketing (5 Lectures)
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David
Newman
31. Lecture 31: Intro to Email Marketing
Building a Subscriber List
Task: Create a sign-up form
32. Lecture 32: Email Campaign Design
Layouts, Headlines, CTAs
Project: Build a campaign in Mailchimp
33. Lecture 33: Segmentation & Personalization
Tailor messages for audiences
Task: Create 3 segmented emails
34. Lecture 34: A/B Testing for Emails
Compare subject lines, CTAs
Task: Run and report an A/B test
35. Lecture 35: Analyzing Campaign Performance
Open/Click/Conversion
Task: Analyze campaign results
Module 8: Affiliate & Influencer Marketing (5 Lectures)
“People influence people. Nothing influences people more than a recommendation.” – Mark Zuckerberg
36. Lecture 36: What is Affiliate Marketing?
Programs & Platforms
Task: Identify 3 affiliate brands
37. Lecture 37: Building an Affiliate Program
Commission structures & payout models
Project: Set up one on ShareASale or similar
38. Lecture 38: Influencer Marketing
Micro vs. Macro
Task: Find 3 niche influencers
39. Lecture 39: Influencer Campaigns
Contracts, Promotions, Timelines
Project: Draft a campaign brief
40. Lecture 40: Performance Tracking
Campaign ROI & Reporting
Task: Analyze influencer/affiliate KPIs
Module 9: Analytics & Data (4 Lectures)
“Without data, you’re just another person with an opinion.” – W. Edwards Deming
41. Lecture 41: Intro to Analytics
KPIs, Metrics & Tools
Task: Connect a site to Google Analytics
42. Lecture 42: Website Performance
User Flow, Behavior
Project: Audit with Google Analytics
43. Lecture 43: Attribution Models
Understand which channels convert
Task: Assign conversion weights
44. Lecture 44: Data-Driven Campaigns
Adjusting based on insights
Project: Improve a campaign using real data
Module 10: Final Project + Digital Strategy (1 Lecture)
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry
45. Lecture 45: Final Strategy Presentation
Combine everything into a full digital plan
Live Project: Present your strategy for a real/imaginary business
Total Course Duration:
45 Lectures x 2 Hours = 90 Hours
Study 3 Days a Week = 15 Weeks Completion
Thank You for Joining VisionEx Institute!
Your Journey in Digital Marketing Starts Now!
At VisionEx Institute, we believe in empowering learners with real-world knowledge, hands-on experience,
and tools to build a successful digital career. Whether you're a student, entrepreneur, freelancer, or job
seeker — this course is your stepping stone to mastering the digital world.
Apply Your Learnings Today!
Start building your digital portfolio, promote your personal brand or service, and connect with real clients.
You are now equipped with the foundation to grow in this exciting field!
Contact Information
VisionEx Institute
2nd Floor, Shop No. 250-254 A+B+C,
Laxmi Enclave - 2, Opp. Laxmi Circle,
Katargam, Surat – 395004
+91 9998128199
+91 9998178199
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