Daily Lesson Log

Technology and Livelihood Education (TLE)

1st Quarter
SY 2025-2026
Name: Heselmae L. Comania Course: Information Communication and Technology (ICT)
Week No.: 8 Grade & Section: Grade 7
Date: August 4-8, 2025 Time: 12:30-1:20 PM & 3:20-4:10 PM

I. CURRICULUM CONTENT, STANDARDS, AND LESSON COMPETENCIES

A. Content
The learners demonstrate an understanding of ICT as a tool for online marketing
Standards
B. Performance
The learners create videos with graphics design in a safe and responsible manner.
Standards
C. Learning Learning Competency Learning Competency Learning Competency Learning Competency Learning
Competencies The learners will The learners will The learners will The learners will Competency
and Objectives • assess ICT as tools for online • assess ICT as tools for online • assess ICT as tools for online • assess ICT as tools for online • assess ICT as tools
marketing marketing marketing marketing for online marketing

Lesson Objectives Lesson Objectives Lesson Objectives Lesson Objectives Lesson Objectives
At the end of the lesson, At the end of the lesson, At the end of the lesson, At the end of the lesson, 1. Review the digital
learners are expected to: learners are expected to: learners are expected to: learners are expected to: marketing strategies.
1. Discuss social media. 1. Explain how Content 1. Describe the Search Engine 1. Recognize digital marketing 2. Summarize the
2. Enumerate the primary Management System software Optimization (SEO). principles. lesson for this week.
platforms used in social media applications enhance 2. Market a product online. 2. Create a presentation 3. Finish the
marketing. productivity. 3. Appreciate the significance showcasing their campaign summative test on
3. Market and post your 2. Analyze the key features of of SEO in online marketing. strategy in different social time.
product in social media different software applications. media platforms.
responsibly. 3. Apply Information and 3. Acknowledge the
Communications Technology importance of strategic
tools to enhance the digital planning in digital campaigns.
presence and engagement.

ICT as a tool in Online marketing

� Social Media � Customer Relationship Management System
D. Content
� Content Management Systems � Marketing Automation
� Search Engine Optimization
E. Integration SGD 4: Quality Education
• Basic knowledge on world wide web, internet surfing, social media, and online communication thru chat, email and messenger
II. LEARNING RESOURCES
DepEd’s Lesson Exemplar for TLE, 2024

III. TEACHING AND LEARNING PROCEDURE

A. Activating 1. Short Review: 1. Short Review: 1. Short Review: 1. Short Review: 1. Short Review:
Prior Explain the important lessons 1. What is social media? CMS stands for ________ SEO stands for ________? Ask students the
Knowledge you need to learn in ICT as a 2. What are the primary Explain CMS. Explain SEO. following questions to
tool in online marketing. platforms used in social media review them.
● Introduction to ICT in marketing 1. What are the
Online Marketing different platforms in
● Key ICT Tools in Online social media?
Marketing 2. What are the
● Digital Marketing Strategies different features of
CMS software?
3. What is the
significance of SEO in
online marketing?
B. Establishing Lesson Purpose Lesson Purpose Lesson Purpose Lesson Purpose
Lesson Purpose Students will learn about 1. Explain how Content 1. Describe the Search Engine 1. Recognize digital marketing
different social media Management System software Optimization (SEO). principles.
platforms, perform an activity applications enhance 2. Market a product online. 2. Create a presentation
to set up and strategize a productivity. 3. Appreciate the significance showcasing their campaign
business concept to connect 2. Analyze the key features of of SEO in online marketing. strategy in different social
with their customers using the different software applications. media platforms.
social media marketing tools. 3. Apply Information and Unlocking Content 3. Acknowledge the
• Briefly discuss what social Communications Technology Vocabulary importance of strategic
media is and ask students how tools to enhance the digital • Search engine planning in digital campaigns.
they use it in their daily lives. presence and engagement.
•Overview. Introduce the Unlocking Content
concept of using social media Unlocking Content Vocabulary
for internet marketing and why Vocabulary • Canva
it’s essential for businesses • Google Docs • Grammarly
today. • Google Analytics

Unlocking Content
Vocabulary
 • Social media
C. Developing and SUB-TOPIC 1: Social Media SUB-TOPIC 1: Social Media SUB-TOPIC 2: Search SUB-TOPIC 2: Search
Deepening Engine Optimization (SEO) Engine Optimization (SEO)
Understanding Explicitation: Explicitation:
Discuss the following: Discuss the following: Explicitation: Explicitation:
1. What is social media? 1. Content Management Discuss the following: Rediscuss the Search Engine
2. Primary platforms used in System (CMS) 1. Search Engine Optimization Optimization (SEO) to produce
social media marketing 2. Key Features of a CMS (SEO) a better marketing plan activity
Software 2. Significance of SEO in below.
Worked Example Online Marketing.
Create a Business Page in your Worked Example - Increased Visibility and Lesson Activity:
chosen social media. Introduction to a Simple CMS. Traffic Please refer to Worksheet No.
Use a CMS platform. - Cost-Effective Marketing 2
Lesson Activity: - Enhanced User Experience Each group will think of a
Worksheet: Provide a Lesson Activity: - Building Credibility and fictional product or service to
worksheet with spaces for the • Website Presentations: Our Trust market. They will showcase
business name, profile picture, Favorites! Create a website to - Competitive Advantage their campaign strategy,
cover photo, and description. promote your group interest - Targeted Marketing including social media ads,
(ex. Anime, favorite band, - Long-Term Results email marketing, and website
favorite K-Pop stars or design.
hobbies) to the class. Choose Worked Example
from the CMS platform Students will market a new
presented during the lecture to skincare line. They research
publish the website. Each their target market of young
group must present their adults, analyze competitor
website to the class, explaining products, and create colorful
their theme, the content on social media ads using Canva.
their pages, and any interesting They also design a visually
features they included. The appealing website using Wix
other members of the class will and plan out an email
be tasked to provide positive marketing campaign to
feedback and are encouraged to promote their product.
ask questions.

D. Making Learners’ Takeaways Learners’ Takeaways Learners’ Takeaways Learners’ Takeaways Learners’ Takeaways
Generalization Develop a Marketing Plan: Continue the Learner’s Continue the Learner’s Continue the Learner’s Summarize what you
Students create a detailed plan Takeaways activity. Include Takeaways activity. Include Takeaways activity. Include have learned this week
 that describes how they will this in your plan: this in your plan: this in your plan: about applying ICT in
use the chosen ICT tools to ● Automation techniques for ● Keywords and SEO ● Customer relationship tactics online marketing.
achieve their marketing goals. email campaigns, social media strategies to boost online to engage and retain customers.
This plan should include: scheduling etc. visibility.
● A content calendar for social
media and other platforms. Reflection on Learning Reflection on Learning
Share what you learned and Reflection on Learning What was the most challenging
Reflection on Learning how they might apply these How did your group aspect of creating your
How did your group use ICT features in their work or collaborate effectively to campaign?
tools to enhance your digital personal life. achieve your marketing goals?
marketing campaign?

IV. EVALUATING LEARNING: FORMATIVE ASSESSMENT AND TEACHER’S REFLECTION

A. Evaluating 1. Formative Assessment 1. Formative Assessment 1. Formative Assessment 1. Formative Assessment: Summative Test 1
Learning 1. Describes the role of 1. What is a key advantage of 1. A company wants to 1. Customer Relationship Multiple Choice 1 - 10
influencers in social media using Content Management improve its website's visibility Management (CRM) systems
marketing. Systems (CMS) in online on search engines. What SEO are useful for online marketing 2. Homework
2. A digital marketing team marketing? techniques would be most because ________________. No homework during
wants to create a successful 2. How you can use social effective for achieving this 2. A company wants to create a weekend
social media campaign. What media for customer goal? digital marketing campaign for
steps should they take first? engagement in online 2. What best describes a new product. What ICT tools
marketing? marketing automation in the would be most useful for
2. Homework context of online marketing? analyzing customer behavior
Continue to work with your 2. Homework 3. In the context of SEO, what and preferences?
unfinished activity. Continue to work with your is the primary purpose of 3. Marketing automation can
unfinished activity. backlinking? improve efficiency by
automating _____________.
2. Homework
Continue to work with your 2. Homework
unfinished activity. Study all lessons learned this
week. Prepare for summative
test tomorrow.

B. Teacher’s
Remarks
 C. Teacher’s
Reflection

Prepared by: Checked by: Noted by:

HESELMAE L. COMANIA NANCY N. NAMUAG, MAEd RUDILYN D. GARCESA, PhD

TLE Teacher Master Teacher 1 School Head