Indian readiness for e-
commerce
Presented by:- Tushar Rathi
Raunak Daniel
Rishabh Diwakar
Nikunj Batra
Pankaj Sharma
Rudransh Roy
1
what is E-Commerce?
Ecommerce, also known as electronic commerce or
internet commerce, refers to the buying and selling of
goods or services using the internet, and the transfer
of money and data to execute these transactions.
Ecommerce is often used to refer to the sale of
physical products online.
examples of e-commerce are- Amazon , Flipkart etc.
2
History of e-commerce in India
The concept of electronic commerce first came in the year 1991,
a time when the Internet was not available in India.
However, by the late 90s, more and more people became aware
of the Internet and they came to know that transactions can be
done through this medium.
In 2002, the IRCTC launched an online reservation system, the
public started accepting the Internet as something useful.
People came to know about the global leader Amazon and this
marked the emergence of e-commerce in India.
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Flipkart was one of the major companies that contributed a lot
towards the e-commerce juggernaut here.
And then came the growth of ecommerce in India when a few
years later, Mukesh Ambani, the front man of Reliance
Industries, announced the arrival of Reliance Jio.
He gave away SIM cards for free and this is when the Internet
scenario in the country changed massively.
The user base in India just exploded with this and people started
availing from the ecommerce industry, thus poising the industry
to thrive with prospects.
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Advantages of e-commerce
Lower prices-The lower costs of running an e-commerce
store versus a physical store translate to cost savings for the
consumer.
Wide product variety-In the global marketplace that is the
internet, consumers can buy electronics from China, books from
England, clothes from Paris, and good old US products all from
the comfort of home.
Saves time-In an age where time is a rare commodity,
shopping online provides massive time savings to the consumer.
No need to head out, shop in-store, wait in line, and then journey
back home when you can access a greater product variety at a
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lower price from the comfort of home.
24x7 service- It provides 24x7 support. Customers can enquire
about a product or service and place orders anytime, anywhere
from any location.
Several payment modes- Buyers like personalization – the
same goes for paying for their orders. Ecommerce
marketplaces permit multiple payment modes that include
UPI, cash on delivery, card on delivery, net banking, EMIs on
credit or debit card and pay-later credit facility.
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Is India ready for e-commerce?
India has ranked 73rd out of 152 countries in a business-to-
consumer E-commerce index that measures an economy's
preparedness to support online shopping, moving seven places up
in the list.
India is ranked 73rd in the 2019 index, slightly improving its
position from 80 in 2018 and 83 in 2017.
E-commerce in India India has an Internet user base of
about 636.77 million as of May 2020, about 40% of the
population.
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What’s stopping India from
growing in e-commerce?
The uncompromising coronavirus outbreak in India had led to
multiple lockdowns.
Fear factor-Despite the awareness happening in the world of e-
commerce and online shopping, there are still many not able to
overcome their fear of transacting online.
Online Transaction-Most of Indian customers do not
possess plastic money, credit card, debit card and net
banking system, which is one of the prime reasons to curtail
the growth of eCommerce.
Poor Knowledge and Awareness: When it comes to ratio of
internet consumers, scenario is not so admirable one.
Majority of Indian rural population are unaware of internet
and it uses. 8
Thank You
