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Responsibility Assignment Matrix (RAM)

The document presents a Responsibility Assignment Matrix (RAM) outlining roles for various activities in a project related to marketing and campaign management. It specifies who is Responsible, Accountable, and Consulted for each task, such as defining campaign objectives, conducting market research, and launching the campaign. The matrix helps clarify team responsibilities and streamline project execution.

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26 views1 page

Responsibility Assignment Matrix (RAM)

The document presents a Responsibility Assignment Matrix (RAM) outlining roles for various activities in a project related to marketing and campaign management. It specifies who is Responsible, Accountable, and Consulted for each task, such as defining campaign objectives, conducting market research, and launching the campaign. The matrix helps clarify team responsibilities and streamline project execution.

Uploaded by

An Tran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Responsibility Assignment Matrix (RAM)

Activity/Work Project Marketing Copywrit Design Analy Campaign


Package Manager Team er er st Team

2.1 Define
campaign A R
objectives

2.2 Conduct
C A
market research

2.4 Develop
campaign R C A
messaging

3.1 Design
promotional C A
materials

3.3 Internal
reviews and A R C C
approvals

4.1 Launch
C A
campaign

Legend:

 R = Responsible: Person(s) who performs the work

 A = Accountable: Person ultimately answerable for the activity

 C = Consulted: Person(s) who provide input

 I = Informed: Person(s) who need to be kept informed of progress (not


listed in this matrix for simplicity)

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