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Training Syllabus Marketing Cloud - Nevolearn

The document outlines a comprehensive training syllabus for Marketing Cloud, covering various topics such as Subscribers, Contact Builder, Content Builder, Mobile Studio, and Analytics Builder. It includes details on automation, journey creation, coding with AMPSCRIPT, SQL, SSJS, and web development skills like HTML and CSS. Additionally, it provides guidance on interview preparation and certification for Salesforce Marketing Cloud roles.

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matthew
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6 views6 pages

Training Syllabus Marketing Cloud - Nevolearn

The document outlines a comprehensive training syllabus for Marketing Cloud, covering various topics such as Subscribers, Contact Builder, Content Builder, Mobile Studio, and Analytics Builder. It includes details on automation, journey creation, coding with AMPSCRIPT, SQL, SSJS, and web development skills like HTML and CSS. Additionally, it provides guidance on interview preparation and certification for Salesforce Marketing Cloud roles.

Uploaded by

matthew
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2022

MARKETING CLOUD
TRAINING SYLLABUS
1. Subscribers
 Lists
 All Subscribers List
 Exclusion List
 Publication Lists
 Suppression Lists
 Data Extensions
 Shared Data Extension
 Create & Send an Email
 A/B Testing
 Tracking
 Profile Management
 Preference Management
 Data Filters
 Sales force Setup

2. Contact Builder
 Data Extensions
 Lists
 All Contacts
 Data Sources
 Imports
 Contact Deletion
 Best Practices

3. Content Builder
 Email Message
 Email Template
 Content Blocks
 SMS Message
 Mobile App
 Upload
 Best Practices
4. Mobile Studio
 Overview
 Mobile Connect
 Overview
 Administration
 Import & Manage Contacts
 Message Creation
 Mobile Push
 Overview
 Creating App
 Real time Examples


5. Analytics Builder
 Reports
 Standard Reports
 Running Reports
 Report Catalog
 Intelligence reports
 Email reports
 Push notification reports
 In-App notification reports
 WhatsApp reports

6. Automation Studio
 Overview
 Create and Schedule an Automation
 Automation Studio Activities
 Data Copy or Import
 Data Extract Activity
 Data Factory Utility
 File Transfer Activity
 Filter Activity
 Fire Event
 Import Mobile Contact
 Refresh Group
 Refresh Mobile Filtered List
 Report Definition
 SQL Query Activity
 Script Activity
 Send Email Activity
 Send Push
 Send SMS
 Verification
 Wait Activity

7. Journey Builder
 Overview
 Journey Creation
 Journey Entry Sources
 Journey Canvas Activities
 Send Email Activity
 Decision Splits
 Engagement Splits
 Random Splits
 Joins Activity
 Wait Activity
 Update Contact Activity
 Sales and Services Cloud Activities
 Journey Settings
 Best Practices

8. AMPSCRIPT
 Overview
 Real time Use cases of all functions
 How to use Amp script in emails
 Commonly used functions

9. SQL
 Writing SQL Queries
 Joins implementation
 Complex SQL query demonstration

10. SSJS
 Writing SSJS code from scratch
 Displaying output of all SSJS functions in landing pages
 Real time examples of all SSJS functions

11. Web Studio


 Cloud page creation
 Landing page creation
 Data saving in DE using smart capture
 Publishing landing pages

12. HTML
 Building HTML page from scratch
 Creation of web page

13. CSS
 Building CSS page from scratch
 Styling HTML page

14. Utilities
 IP warming
 Deployment activities
 Sender authentication package configuration (SAP)
 DE Select search
 Query studio
15. Interview Preparation
 Expert guidance on interview tips and strategies
 Latest interview questions, organized by topic
 Personalized resume preparation support
 Mock interviews to build confidence
 LinkedIn profile creation tailored for Marketing Cloud professionals
 Naukri profile setup assistance
 Real-world Marketing Cloud project examples to enhance your resume
 Comprehensive SFMC notes provided
 Lifetime access to recorded videos of each class
 3 months of Salesforce Marketing Cloud org access

15. Certification Guidance


 Certification guidance provided for below
 Salesforce marketing cloud email specialist
 Salesforce marketing cloud admin
 Salesforce marketing cloud Developer
 Salesforce marketing cloud Consultant
 How to register for an exam
 Certification tips

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