I.K.G.

Punjab Technical University

MBA Batch 2018 onwards

Study Scheme and Syllabus of

Master of Business Administration

(MBA)

Batch 2021 onwards

For

University Main Campus, Constituent Campuses

and Affiliated colleges

Department of Academics
IK Gujral Punjab Technical University
 I.K.G. Punjab Technical University
MBA Batch 2021onwards

Courses & Examination Scheme:

First Semester

Course Course Type Course Title Load Allocations Marks Distribution Total Credit
Code L* T* P Internal External Marks s
MBA 101-18 Core Theory Foundations of Management 4 0 0 40 60 100 4

MBA 102-18 Core Theory Managerial Economics 4 0 0 40 60 100 4

MBA 103-18 Core Theory Quantitative Techniques 4 0 0 40 60 100 4

MBA 104-18 Core Theory Accounting for Management 4 0 0 40 60 100 4

and Reporting
MBA 105-18 Core Theory Business Environment and 4 0 0 40 60 100 4
Indian Economy
MBA 106-18 Core Theory Business Ethics and CSR 4 0 0 40 60 100 4

MBA 107-18 Core Theory Business Communication for 4 0 0 40 60 100 4

Managerial Effectiveness
TOTAL 28 0 0 280 420 700 28

Program Educational Objectives (PEOs)

PEO1: To inculcate knowledge in students with experiential learning and prepare the for
advance study and life long learning.
PEO2: To develop strategic understanding of fundamental principles of business and
competencies in the area of accounts, marketing, interpersonal skills, human resource
management and entrepreneurship.
PEO3: To train the students for dynamic business environment and apply their
perspectives through innovation and creativity.
PEO4: To develop competencies in qualitative and quantitative techniques to analyse the
business data as well as developing an understanding of economic, legal and social
environment of Indian business.
PEO5: To inculcate leadership skills, professionalism, effective communication skills,
interpersonal skills and team work in students so as to enable them to manage and
collaborate in diverse work environments.
PEO6: To develop responsiveness to social issues and ability to identify business
solutions to address the same. Students will also be able to understand the issues of
business ethics.

Program Outcomes (POs)

The program outcomes specify the knowledge, skills, values and attitudes students are
expected to attain in courses or in a program. The six outcomes of MBA program are as
below:
1. Business Environment and Domain Knowledge: Economic, legal and social
environment of Indian business.. Graduates are able to improve their awareness sand
knowledge about functioning of local and global business environment and society. This
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helps in recognizing the functioning of businesses, identifying potential business
opportunities, evolvement of business enterprises and exploring the entrepreneurial
opportunities.

2. Critical thinking, Business Analysis, Problem Solving and Innovative Solutions:

Competencies in quantitative and qualitative techniques. Graduates are expected to
develop skills on analysing the business data, application of relevant analysis, and
problem solving in other functional areas such as marketing, business strategy and human
resources.

3. Global Exposure and Cross-Cultural Understanding: Demonstrate a global outlook

with the ability to identify aspects of the global business and Cross Cultural
Understanding.

4. Social Responsiveness and Ethics: Developing responsiveness to contextual social

issues / problems and exploring solutions, understanding business ethics and resolving
ethical dilemmas. Graduates are expected to identify the contemporary social problems,
exploring the opportunities for social entrepreneurship, designing business solutions and
demonstrate ethical standards in organizational decision making. Demonstrate awareness
of ethical issues and can distinguish ethical and unethical behaviors.

5. Effective Communication: Usage of various forms of business communication,

supported by effective use of appropriate technology, logical reasoning, articulation of
ideas. Graduates are expected to develop effective oral and written communication
especially in business applications, with the use of appropriate technology (business
presentations, digital communication, social network platforms and so on).
6. Leadership and Teamwork: Understanding leadership roles at various levels of the
organization and leading teams. Graduates are expected to collaborate and lead teams
across organizational boundaries and demonstrate leadership qualities, maximize the
usage of diverse skills of team members in the related context.

(Source: Model Curriculum for Management programs (MBA) January, 2018, AICTE,
New Delhi. www.aicte.india.org)
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MBA 101-18

FOUNDATIONS OF MANAGEMENT

Objective: This course presents a thorough and systematic coverage of management

theory and practice. The course aims at providing fundamental knowledge and exposure
of the concepts, theories and practices in the field of management. It focuses on the basic
roles, skills and functions of management, with special attention to managerial
responsibility for effective and efficient achievement of goals.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Describe fundamental concepts and principles and conventions of accounting.

CO2: Explain the role and responsibilities of managers and adapt to the various styles
of management across organizations.

CO3: Develop analytical abilities to face the business situations.

CO4: Apply various tools that would facilitate the decision making process in the
business.

CO5: Develop peer based learning and working in groups and teams.

CO6: To comprehend the application of various controlling techniques in management.

Unit I
Introduction: Definition, nature, scope, importance, Functions of management and
manager, Managerial roles and skills.
Evolution of management thought and Management thinkers: Classical Approach,
Neo Classical Approach, Quantitative approach, Behavioral approach, Systems approach,
Contingency approach. Contributions of F. W. Taylor, Henry Fayol, Mary Parker Follet,
Chester Bernard, Max Weber, Peter, F. Drucker, Gilbreths, Henry Gantt, Abraham
Maslow, Herzberg and McGregor.

Unit II
Planning: Importance, types of plans, and process of planning, business forecasting,
MBO: Concept, importance, process, benefits and limitations.
Strategic management: Nature, importance, purpose, types, process and major kinds of
strategies, McKinsey's 7-S Approach.
Decision-Making: Importance, types, steps and approaches, Decision Making in various
conditions, Decision tree.

Unit III
Organizing: Concept and process of organizing, Formal Vs Informal organization,
Organizational structure: Types of Organizational structure, Bases of
Departmentalization. Line &Staff: concept, line-staff conflict.
Authority & Power: concept, responsibility and accountability. Delegation: concept,
importance, factors affecting delegation, effective delegation, Span of Management,
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Decentralization and centralization, Staffing, importance and process. Coordination:

Concept, importance, difficulties and techniques to ensure effective coordination.

Unit IV
Control: Concept, importance, characteristics, process of control, types and techniques
of control.
Comparative study: Japanese Management and Z-culture of American Companies,
Chinese Style Management,
Modern management techniques: an overview of various latest techniques: Business
process Re-engineering, Business outsourcing, knowledge management, E-Business
Management.
Note: Relevant Case Studies should be discussed in class.

Suggested Readings:
Harold Koontz, and Heinz Weihrich, Essentials of Management: An
International Perspective, New Delhi, McGraw-Hill, 2010.
Richard L Daft, The New Era of Management, New Delhi, Thomson, 2007.
Stephen P Robbins, Mary Coulter and Neharika Vohra, Managemnt, New
Delhi, Pearson, 2011.
V S P Rao & V H Krishna, Management, Excel Books
P.Subba Rao, Principles of Management, Himalaya Publishing
Dubrin, Management: Concepts & Cases, Cengage Learning
Ferrell, Business: A Changing World, Tata McGraw Hill
Mukherjee, Principles of Management and Organisational behaviour, Tata
McGraw Hill.
Bateman, T. S., and Snell, S. A. (2008). Management TMH
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MBA 102-18
Managerial Economics

Objective: The objective of the paper is to acquaint the students with the economic
concepts and principles and to enable them to use them to address business problems in
a globalized economic environment.

Course Outcomes: After completing this course,, students shall be able to:

CO1: Understand the basic concepts of economics and relate it with other disciplines and
identify the importance of economics in managerial decision making.
CO2: Measure price elasticity of demand, understand the determinants of elasticity and
apply the concepts of price, cross and income elasticity of demand.
CO3: Analyze the demand and supply conditions and assess the position of a company
and explain the concepts of factors of production, collective bargaining and the
underlying theories of factors of production.
CO4: Recognize the relationship between short-run and long-run costs and will also be
able to establish the linkage between production function and cost function
CO5: Compare and contrast four basic types of market i.e. perfect, monopoly,
monopolistic and oligopoly and can determine price and output under different market
types.
CO6: Understand basic concepts of macroeconomics and shall be able to measure
national income using different approaches.

Unit-I
Introduction to Managerial Economics: Managerial Economics: Meaning, Nature,
Scope & Relationship with other disciplines, Role of managerial economics in decision
Making, Opportunity Cost Principle, Production Possibility Curve, Incremental Concept,
Scarcity Concept.
Demand: Demand and its Determination: Demand function; Determinants of demand;
Demand elasticity – Price, Income and cross elasticity, Use of elasticity for analyzing
demand, Demand estimation. Demand forecasting, Demand forecasting of new product.
Indifference Curve Analysis: Meaning, Assumptions, Properties, Consumer
Equilibrium, Importance of Indifference Analysis, Limitations of Indifference Theory.

Unit-II
Production Function : Production function Meaning, Concept of productivity and
technology, Short Run and long run production function, Isoquants; Least cost
combination of inputs, Producer’s equilibrium; Returns to scale; Estimation of production
function. Theory of Cost: Cost Concepts and Determinants of cost, short run
and long run cost theory, Modern Theory of Cost, Relationship between cost and
production function. Revenue Curve: Concept of Revenue, Different Types of Revenues,
concept and shapes of Total Revenue ,Average revenue and marginal revenue,
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Relationship between Total Revenue ,Average revenue and marginal revenue, Elasticity
of Demand and Revenue relation.

Unit-III
Market Structure: Market Structure: Meaning, Assumptions and Equilibrium of Perfect
Competition, Monopoly, Monopolistic Competition, Oligopoly: Price and output
determination under collusive oligopoly, Price and output determination under non-
collusive oligopoly, Price leadership model. Supply: Introduction to supply and supply
curves. Pricing: Pricing practices; Commodity Pricing: Economics of advertisement
costs; Types of pricing practices. Factor Pricing: Demand and supply of factors of
production; Collective bargaining, Concept of rent, profit, interest- Rate of return and
interest rates; Real vs. Nominal interest rates. Basic capital theory–Interest rate and return
on capital, Measurement of profit.

Unit-IV
Product market: Saving and Investment function, Consumption function, Aggregate
supply and Aggregate demand, Investment multiplier, Foreign trade and budget
multiplier. Money market: Motive for holding money; Liquidity preference, Money
demand, Money market equilibrium. IS-LM Analysis: Derivation of nominal IS-LM and
equilibrium. National Income: Conceptual Framework, Measures of National Income,
Methods of Measurement, Limitations of National Income. Consumption Function:
Meaning, and Nature, Determinants and Measures to Raise Propensity to Consume.
Keynes Psychological Law of Consumption - Meaning, Properties and Implications,
Inflation: Meaning, Types, Theories, Causes, Effects and Control, Unemployment Trade
off, Trade Cycles: Concept and Theories of trade cycles.

Note: Relevant Case Studies will be discussed in class.

Suggested Readings/ Books:

D. M. Mithani, Managerial Economics Theory and Applications, Himalaya

Publication
Peterson and Lewis, Managerial Economic, Prentice Hall of India
Gupta, Managerial Economics, Tata McGraw Hills
Geetika, Managerial Economics, Tata McGraw Hills
Froeb, Managerial Economics, Cengage Learning
Koutsoyiannis, A, Modern Micro Economics, Palgrave Macmillan Publishers, New
Delhi. 2.
Thomas Christopher R., and Maurice S. Charles, Managerial Economics – Concepts
and Applications, 8th Edition,
Peterson and Lewis, Managerial Economics, 4th Edition, Prentice Hall of India Pvt.
Ltd., New Delhi.
Shapiro, Macro Economics, Galgotia Publications.
H. L Ahuja Advanced Economic Analysis, S. Chand & Co. Ltd, New Delhi. 7.
G.S Gupta, Managerial Economics, Tata McGraw Hill.
Goel Dean, Managerial Economics, Prentice Hall of India, Pvt. Ltd., New Delhi
K.K. Dewett, Modern Economic Theory, S. Chand Publication
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MBA 103-18
QUANTITAIVE TECHNIQUES

Course Objective: The objective of this paper is to acquaint the students with
quantitative and operations research techniques that play an important role in managerial
decision-making.

CO1: To have a deeper and rigorous understanding of fundamental concepts in business

decision making under subjective conditions.
CO2: To apply the concepts of central tendency and variation in managerial decision
making.
CO3: To enhance knowledge in probability theory and normality and its distribution
concepts.
CO4: To understand the concept of correlation regression analysis and their applications.
CO5: To apply the learnt techniques to build the best fit route of transportation for
carrying schedule of activities.
CO6: To apply the operations techniques in reality to market scenario.

Unit I
Introduction to Statistics: Meaning, Definition in singular and plural sense, Features of
statistics, Importance , Functions, Scope and Limitations of Statistics.
Measures of Central Tendency: Mathematical averages including arithmetic mean,
geometric mean and harmonic mean, properties and applications. Positional Averages:
Mode and median (and other partition values including quartiles, deciles and percentile.
Graphic presentation of measures of central tendency.
Measures of Variation: Absolute and relative measures. Range, quartile deviation, mean
deviation, standard deviation and their coefficients. Properties of Standard Deviation and
Variance. Moments Concept, calculation and Significance. Skewness: Meaning,
Measurement using Karl Pearson and Bowley Measures. Concept of Kurtosis.

Unit II
Simple Correlation Analysis: Meaning of Correlation: Simple ,multiple and
partial, linear and non linear correlation, correlation and causation ,scatter diagram,
Pearson’s correlation coefficient, calculation and properties of coefficient, Rank
Correlation.
Simple Regression Analysis: Meaning of Regression, Principle of least square and
regression analysis, Calculation of regression coefficient, properties of regression
coefficient, Relationship between correlation and regression coefficient.
Theory of Probability: Meaning of Probability, Approaches to the calculation
of
Probability, calculation of event probabilities, Addition and Multiplication Laws of
Probability (Proof not required),Conditional Probability and Bayes’ Theorem (Proof
not required).

Unit III
Probability Distribution: Binomial Distribution, Poisson Distribution and Normal
Distribution with their properties ad applications.
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Linear Programming; Formulation of linear programming problems. Solution by

Graphic method and by using Simplex method algorithm including Big-M method.
Business applications of LP. Degeneracy. Duality. Post-optimality analysis.
Game Theory: Two-person zero-sum games. Games of pure strategies and Games of
mixed strategies. Rule of dominance. Graphic solution to games. Business applications.

Unit IV
Transportation: Transportation problem: Initial feasible solution using North-west
Corner Rule; Least Cost Method; and Vogel’s Approximation Method. Testing
optimality using MODI method.
Assignment Problems: Assignment problem: Solution using Hungarian Assignment
Method.
Project Scheduling: PERT/CPM: Project networks. Scheduling of projects with known
activity times – Critical path and scheduling of activities.

Suggested Readings:

Levin, Richard and David S. Rubin. “Statistics for Management”. 7th Edition,
Prentice Hall of India, New Delhi.
Render, B. and Stair, R. M. Jr., “Quantitative Analysis for Management”, 7th
Edition, Prentice–Hall of India, New Delhi.
Siegel, Andrew F, Practical Business Statistics. International Edition, 5th Edition
(2001), McGraw Hill Irwin.
Berenson, L.M., Krehbiel, T.C., Vishwanathan, P.K. and Levine, D.M.,
“Business Statistics: A First Course”, 4th Edition (2008), Pearson Education.
Anderson, David R., Dennis J. Sweeney and Thomas A., Williams, An
Introduction to Management Science, South-Western.
Taha, Hamdy A, Operations Research – An Introduction, Prentice-Hall of India
Private Ltd., New Delhi.
Hillier, Frederick S. and Gerald J. Lieberman, Introduction to Operations
Research, McGraw Hill India (Pvt) Ltd.
Vohra, N.D., Quantitative Techniques in Management, McGraw Hill Education
Private Limited, New Delhi.
Sharma, J. K., Operations Research; Theory and Applications, Macmillan
Indian, New Delhi.
Winston, Wayne L., S. Christian Albright and Mark Broadle, Practical
Management Science, Duxbury – Thompson learning, Australia.
Gupta C B, Gupta V, “An Introduction to Statistical Methods”, 23rd Edition
(1995), Vikas Publications.

Note: Latest edition of the readings may be used.

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MBA 104-18
ACCOUNTING FOR MANAGEMENT AND REPORTING

Objective: This course aims to familiarize the students with various accounting concepts,
tools and techniques and its application in managerial decision making. It also acquaints
the students with the latest accounting practices and reporting standards.

Course Outcomes:
CO1 – To familiarize the students about the basic concepts, principles and process of
accounting and to make them aware about the formats of financial statements of public
limited, banking and insurance companies.
CO2 – To explain the students about the concepts of cost and various intricacies for
preparing the cost sheet.
CO3 – To acquaint students about the decision making techniques using the concepts of
marginal costing, standard costing and budgetary control.
CO4 – To enable the students to analyse financial statements using various tools for
financial analyse and interpret the financial position of a business organization.
CO5 – To familiarize the students about the contemporary developments in the
accounting.
CO6 – To make students aware about the recent developments in financial reporting and
regulations so that they may understand and appreciate the concept and process of
harmonization of financial reporting practices.

Unit I
Introduction to Accounting: Accounting as an information system, Accounting
Process, concepts, convention and principles of Accounting, Role of accountant in an
organization. Branches of accounting: Financial, Cost and Management Accounting and
their inter-relationships, Exposure to format of schedule VI of Public Limited, Banking
and Insurance Companies.

Unit II
Cost Accounting: Meaning, Objectives, Scope and Classification of costs, Preparation
of Cost Sheet. Marginal Costing –Concept of Marginal Cost; Marginal Costing Vs
Absorption Costing; Cost-Volume-Profit Analysis; Break-Even Analysis; Assumptions
and its practical applications for managerial Decision making with special reference to
pricing, make or buy decisions, selection of Sales-Mix.
Standard Costing: Introduction, Variance Analysis, types of Variances- Materials and
Labour Variances. Budgetary Control- Types of Budgets Master budget Zero base
budgeting, Fixed Budget and Flexible Budgets, Zero Base Budget, Participative Budget
and Performance Budget.

Unit III
Financial Statement Analysis: Concepts and objectives, Tools of Financial Analysis:
trend analysis, common size statements, comparative statements, Ratio analysis-
Liquidity, solvency, profitability, turnover ratios, Cash flow statements and funds flow
statements.

Unit IV
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Recent Developments in Accounting: Introduction to concept of Price Level

Accounting, Human Resource Accounting, Transfer Pricing. Target Costing, Kaizen
costing, Activity based costing, Life Cycle Costing.
Financial Reporting and Regulations: Meaning, objectives, principles and environment
of financial reporting; Introduction to Accounting Standards issued by ICAI, US
GAAPs, International Accounting Standards, IFRS, Applicability of various accounting
standards, comparison and the process of harmonization.

Suggested Readings:

Ahuja, N. L. and Dawar, V. ‘Financial Accounting and Analysis’ Taxmann Publishers

Khan and Jain, ‘Management Accounting’, Tata McGraw.
J. Madegowda, ‘Accounting for Managers’, Himalaya Publishing.
4. Horngren, Charles T., Gary L. Sundem and William O. Stratton, “Introduction to
Management Accounting”, Pearson Education Asia.
Ramchandran, ‘Financial Accounting for Management’, Tata McGraw
Jawahar Lal, ‘Accounting for Management’, Himalaya Publishing
Pandey, I.M, “Essentials of Management Accounting”, Vikas Publishing House.
Sehgal, A. and Sehgal, D., ‘Advanced Accounting – Financial Accounting I, Taxmann
Publications
Shukla, M.C. and Grewal, T.S. Advanced Accounts Vol. I & Vol. II, S. Chand and Co.
Horngren, C. T., Sundem, G. L. and Stratton, W. O., ‘Introduction to Management
Accounting’, Pearson Education
Elliott, B. and Elliott, J., ‘Financial Accounting and Reporting’, Pearson
Gibson, C. H., ‘Financial Reporting Analysis (Using Financial Accounting
Information)’, South-Western Publications
Christopher, N. and Parker, R., ‘Comparative International Accounting’, Prentice Hall
Bhattachrya, S.K. and John Dearden, “Accounting for Management – Text and
Cases”,Vikas Publishing House.
Arora, M.N., “Cost Accounting – Principles and Practice”, Vikas Publishing House.
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MBA 105-18
BUSINESS ENVIRONMENT AND INDIAN ECONOMY

Course Objective: This course aims at providing knowledge of the environment in which
businesses operate, the economic, political, legal and social framework with a basic idea
of the Indian Economy.

Course Outcomes: At the end of the course, student should be able to

CO 1: Outline how an entity operates in a complex business environment.

CO 2: To systematically learn impact of legal & regulatory, macroeconomic, cultural,
political, technological, global and natural environment on Business enterprise.
CO 3: To examine the critical opportunities and threats that arise from an analysis of
external business conditions by applying scenario planning to synthesize trends
prevailing in the external environment.
CO 4: To describe how various types of economic systems play a significant role in the
success of a business.
CO 5: To understand the nature of Indian Economy and various issues relating to Indian
Economy having a direct or indirect impact on business environment.
CO6: To discuss various development strategies in India.

UNIT I
Business Environment: Meaning, Types: Internal Environment; External Environment;
Micro and Macro Environment, Components of Business Environment. Political
Environment: Three political institutions: Legislature, Executive and Judiciary,
Fundamental rights, Directive Principles, Rationale and extent of state intervention.
Economic Environment: Concept, features of various economic systems, New
Industrial policy and industrial licensing, new economic policies, aspects of economic
reforms and their effects on business and emerging economies. Effect of recession on
Business and remedies for that, Economic Planning in India: Objectives, Strategies and
Evaluation of current five year plan, Monetary and Fiscal Policy.

UNIT II
Legal Environment: Company Regulatory Legislations in India, FEMA, EXIM policy,
Competition Law, Right to Information Act 2005.
Public Sector in India: Concepts, Philosophy and Objectives, Performance, Problems
and Constraints. Disinvestment and Privatisation, Joint sector and Cooperative sector in
India, Deficit Financing and its implications for the Indian Economy; Analysis of current
year Annual Budget.
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Consumerism: Role of Consumer Groups with Special Reference to India; Consumer

Protection Act, 1986 with Latest Amendments.
Ecological Environment: Concepts of Green Management, Global Warming, Carbon
Foot Printing, The Environment Protection Act 1986.

UNIT III
Technological Environment: Impact of Technology on Business, Technological Policy,
Intellectual Property Rights, Import of Technology, Appropriate Technology, Problems
in Technology Transfer.
International Environment: Emergence of Globalisation, Control of Foreign Direct
Investment, Benefits and Problems from MNCs. WTO, its role and functions,
Implications for India. Trading Blocks, Foreign Trade: SEZ (Special Economic Zones),
EPZ (Export processing zone), EOU (Export Oriented Units), Dumping and Anti-
Dumping measures.
Introduction to Indian Economy: Colonialism and Development of Indian Economy,
Framework of Indian Economy, Demographic Features and Indicators of Economic
Growth and Development, Rural-Urban Migration and issues related to Urbanization,
Poverty debate and Inequality, Nature, Policy and Implications.

Unit IV
Unemployment-Nature, Central and State Government’s policies, policy implications,
Employment trends in Organized and Unorganized Sector
Development Strategies in India: Agricultural- Pricing, Marketing and Financing of
Primary Sector, Changing structure of India’s Foreign Trade. The Economic Policy and
Infrastructure Development: Energy and Transport, Social Infrastructure- Education,
Health and Gender related issues, Social Inclusion, Issues and policies in Financing
Infrastructure Development.

Suggested Readings:
Paul Justin, Business Environment, Latest Edition, McGraw Hill Education, New
Delhi.
V.K. Puri & S.K. Misra, Economic Environment of Business, Latest Edition,
Himalaya Publishing House, New Delhi.
A.C. Fernando, Business Environment, Latest Edition, Pearson Publication, New
Delhi.
V. Neelamegam, Business Environment, Latest Edition, Vrinida Publications,
Delhi.
Francis Cherunilam, Business Environment, Latest Edition, Himalaya Publishing
House, New Delhi.
K. Aswathappa, Essentials of Business Environment, Latest Edition, Himalaya
Publishing House, New Delhi.
Govt. of India, Five Years Plan Documents.
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MBA 106-18
BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

Objective: This paper introduces students to the relationship between business and
ethics, and tries them to understand how ethical principles could influence management
decisions. It also signifies the concept of CSR and its implications on business.

Course Outcomes: At the end of the course, the student will be able to:

CO1: To integrate and apply contemporary Ethics & Governance issues in a business
context
CO2: To analyse and apply ethics to contemporary business practices.
CO3: To analyse key perspectives on corporate social responsibility and their application.
CO4: To evaluate different corporate ownership structures and their key governance
features.
CO5: To understand the ethical decision making, ethical reasoning, the dilemma
resolution process.
CO6: To analyse and apply corporate governance perspectives to contemporary business
practices.

Unit I
Business Ethics: Characteristics, Principles, Types, Importance, Factors highlighting the
importance of Business Ethics, Myths about Business Ethics. Ethical Values, Theories
of Ethics, Absolutism verses Relativism, Teleological approach, the Deontological
approach, Kohlberg’s six stages of moral development (CMD), Code of Ethics.
Business Ethics and Social Responsibilities of the firm - relationship of the firms with
customers, competitors, stockholders, dealers and suppliers. Ethics v/s Ethos, Indian v/s
Western Management, Globalisation and Business Ethics. Emerging issues of Business
Ethics.

Unit II
Ethical Dilemma; Characteristics, ethical decision making, ethical reasoning, the
dilemma resolution process.
Ethical Considerations in Marketing, Ethics in Accounting and Finance, Ethical
Implications at Top Level. Ethical considerations in Human Resource Management,
Environmental Ethics.
Note: Relevant Case Studies regarding ethical issues in Marketing, HRM,
Accounting and Finance and Environment Management should be discussed in the
class.

Unit III
Corporate Social Responsibility: Concept, Definition, Need, Arguments in favour of
and against CSR. Historical Phases of Corporate Social Responsibility, Perspectives of
CSR. Models of CSR, Drivers of CSR, Corporate Governance, Business Ethics and CSR.
Corporate Social Responsibility and Corporate Sustainability: Meaning, Need and
importance of Sustainability, Sustainability Case Studies-Triple Bottom Line (TBL).
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Corporate Sustainability Reporting Frameworks- Global Reporting Initiative

Guidelines, National Voluntary Guidelines on Social, Environmental and Economic
Responsibilities of Business.

Unit IV
Corporate Social Responsibility within the organisation, CSR and Society, Strategic
Planning and CSR, Environmental Aspects of CSR, CSR under the Companies Act,
2013, CSR Practices in India, Case Studies of Major CSR Initiatives.
Corporate Governance: Introduction, Need, Models.

References:
Fernando, A. C. (2010). Business Ethics and corporate governance. Pearson
Education.
Velasuez, M. G. (2011). Business Ethics: Concepts and Cases.. PHI Learning.
Gosh, B. N. (2009). Business Ethics and Corporate Governance. Tata McGraw
Hill. T
Thomas M. Garrett - Business Ethics - The times of India Press Bombay.
Peter Pratley - The essence of Business Ethics - prentice Hall of India (P) Ltd.,
New Delhi.
Chackraborty S.K. - Ethics in Management - Vedantic Perspectives - Oxford
University Press, Delhi.
Keith Davis Business and Society Mc Graw Hill.
1.
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MBA 107-18
BUSINESS COMMUNICATION FOR MANAGERIAL EFFECTIVENESS

Objective: This course presents communication as integral to management and as a critical

component for success in the workplace. The students will develop a foundation for designing
effective messages, both written and oral, from concept to delivery. They will use various
communication models to identify objectives, analyze audiences, choose information, and
create the most effective arrangement and channel for that message. Particularly, the course
emphasizes elements of persuasive communication: how to design messages for diverse and
possibly resistant audiences and how to present that information in a credible and convincing
way.
Specifically, students will practice drafting and editing clear, precise, and readable written
business documents as well as learn to design documents to make information easily
accessible to a busy, executive-level reader. In addition, they will develop and deliver an
individual presentation, using appropriate and effective visual support, in which they will
present a persuasive argument that demonstrates relevance and benefits to an audience at
different levels of expertise or interest and will learn and practice group communication.

Course Outcome:

Course Outcomes: At the end of the course, the student will be able to:

CO1 - To understand the basics of communication and its process, and the various barriers in
the communication.
CO2 – To learn the listening skills and comprehend the value of business etiquettes
CO3– To comprehend Non – Verbal communication skills and its application for effective
Communication.
CO4 – To learn the skills of writing effective business messages, letters and reports
CO5– To develop the presentation skills and learning to organize and structure a
Presentation using visual aids
CO6 – To prepare the students for interview , employment messages and resume writing skills

UNIT - 1
Understanding the Foundations of Business Communication: Business Communication
concept, Communication Models, Communication Process, Characteristics of effective
business communication, Barriers in communication environment, Communication and
Ethics, Cross Cultural Communication;
Guidelines for successful collaborative writing, Social networking technologies in business
communication, Importance of listening, business etiquette & nonverbal Communication

UNIT - II

The Three-Step Writing Process: Importance of analyzing the situation before writing a
message, Information-gathering options, Information organization, Writing Business
Communication: Adapting to your audience, Crafting brief messages, Crafting messages for
electronic media, Writing routine and positive messages, Writing negative messages;
Planning, Writing, and Completing Reports and Proposal and Emails.

UNIT – III
Designing and Delivering Oral and Online Presentations: Developing oral and online
presentations, Enhancing presentations with slides and other visual aids, Just-A-Minute
Presentation, Individual/Group Presentations, Feedback and overcoming Glossophobia,
Group discussion.
 I.K.G. Punjab Technical University
MBA Batch 2021onwards
UNIT - IV
Writing Employment Messages and Interviewing for Jobs: Employment strategy,
Planning, writing and completing your resume, Applying and Interviewing for
Employment: Understanding, preparing and follow-up, Role Play and Simulation games
– Employer - employee and Interviewer – interviewee relationship.

Suggested Readings:
Penrose/Rasberry/Myers Business Communication for Managers (5th edition) Cengage
Learning.
Courtland/John/Roshan Business Communication Today (13th edition)
Pearson
Rizvi Effective Technical Communication Tata Mcgraw Hills
Raymond/Marie/Kathryn/Neerja Business Communication Tata Mcgraw Hills
I.K.G. Punjab Technical University
MBA Batch 2021onwards