COLLEGE OF BUSINESS AND MANAGEMENT

Hospitality Management

Syllabus of Instruction in Micro Perspective of Tourism and Hospitality

First Semester, A.Y. 2024-2025

I. COURSE CODE: THC5

II. COURSE TITLE: Micro Perspective of Tourism and Hospitality

III. COURSE DESCRIPTION: This course presents a comprehensive discussion of the major players that comprise the tourism industry and how they relate with each other.
The nature and distinctive aspects of tourism are discussed and linked to specific business strategies. The major sectors are defined and
classified. The commercial sectors are examined in terms of typical organizational structures and major functions of divisions within the
structure are described. Impacts of macro-environmental trends and events on each sector are examined. The course also identified the
employment opportunities available in each sector and the corresponding qualifications for the jobs and exposes the learner to the different
national and international organizations which support various sectors of the Tourism Industry.

Pre-Requisite: None
Period Offered: First Semester A.Y. 2024-2025
Credit Units: 3 units
Total Number of Hours: 54 hours

IV. HEI Type: Horizontal typology: College

Graduates of a college participate in various types of employment, development activities, and public disclosures, particularly in response to
the needs of the communities’ ones serve.

V. KCP Vision, Mission, Objectives and Core Values

Vision: KCP as a center of academic excellence and Christian development

Mission: To fully develop students through high quality instruction, research, extension services and optimum spiritual empowerment.

Objectives: The King’s College of the Philippines-Bambang, Inc. aims to:

1. produce globally competitive professionals;

2. develop students who are well-oriented and highly capable researchers;
3. produce civic-minded professionals; and
 4. produce graduates who are responsible citizens imbued with Christian values.

CBM Vision, Mission and Objectives

Vision: CBM as a center of academic excellence and Christian development.

Mission: To provide excellence in accounting, business administration and hospitality management through effective teaching, research and extension services and
dynamism and Christian empowerment.

Objectives
1. STUDENT SUCCESS: to create value for students through excellent career preparation.
STRATEGY:
A. Highly skilled and motivated teaching Faculty-Student development activities that ensures state of the art discipline, knowledge, skills and spiritual
empowerment.
B. Collaborative learning practices that enhance technical, communication and interpersonal; skills, build strong work ethics and encourage personal, social
responsibility and instill Godly moral values that encourages unique culture of collegiality and inclusion.
C. Enhancing interchange between faculty and students
2. INSTRUCTION, RESEARCH:
STRATEGY:
A. Instructional research that enhances student learning and teaching effectiveness
B. Provides students with holistic learning experience that will prepare the students with lifelong learning opportunities and continuous improvement
C. Conducts and publish research that benefits the society and profession
3. EXTENSION SERVICES: Community Engagement-render services to the profession and community at large
STRATEGY:
A. Apply knowledge, skills in accounting, business administration and hospitality management through community services
B. Participation in local community and Business events and activities
C. Consulting and Collaborative projects with the community.
VI. Program Outcomes (from CMO no. 62s. 2017)

a. Understand that they are part of a major transformation in the Hospitality Industry
b. Understand the use of technology in the given field.
c. Learn about the History of Tourism

VII. DETAILED COURSE OUTLINE:

PRELIM

SCHEDULE COURSE TOPICS OBJECTIVES TEACHING LEARNING ACTIVITIES

Week 1  Course Orientation The students shall be able to:  Lecture

3 hours  Grading System  Discussion
 Rules and Regulations and Memorize, write and relate the
  Written Explanation
School Policies PVMGO to their course
 Mission, Vision, Goals,  Discuss the contribution of the course
Philosophy and Objectives of in the training of future educators
Concepcion Holy Cross and/or personnel.
College, Inc.  Evaluate how far was the PVMGO
achieved based from their
experiences.

 The Psychology of Tourism  Discuss the factors that motivates  Lecture/discussion

Week 2 a. Push/pull model people to travel;  Quiz on the reading materials
3 hours
b. Maslow’s theory of  Elucidate the relationship of needs,  Recitation
Motivation and Travel wants and motives to tourist
Motivation motivation;
c. Effect of Consistency and  Describe the push/pull model;
Complexity on Leisure  Explain the relationship between
Travel Maslow’s hierarchy of needs and
d. Classification of Traveler’s the travel motivations listed in
e. Based on Purpose of Travel travel literature;
f. Travel Constraints.  Describe the characteristics of
psychocentric and allocentric;
 Identify the characteristics of
travelers on purpose of travel;
 Analyze the travel constraints

 The Sociology of Tourism  Explain the social nature of travel  Lecture/discussion

Week 3
3 hours a. The Social Nature of Travel  Describe the social effects of  Enrichment Activity
b. The Social effects of Tourism tourism  Quiz on the reading materials
c. Socioeconomics Variables and  Discuss the socioeconomic
their effect on travel variables and their effect on travel
d. The rise of new travel patterns  Describe the new travel patterns
e. Preferences of the international  Explain the preferences of the
 tourist types of tourist roles international tourist
f. Social Tourism  Describe the types of tourist roles
 Explain the meaning of social
Week 4 tourism
3 hours
 Tourism and Culture  Describe the effects of cultures in  Lecture/discussion
a. The effects of Culture on Travel travel  Enrichment Activity
 Clarify how cultural patterns are  Quiz on the reading materials
changed by internal and external
b. The Importance of Cultural forces
Tourism  Discuss the importance of cultural
tourism
 Analyze the cultural factors which
appeal to tourist
Week 5-6 c. Cultural factors with tourist  Explain how each of these cultural
6 hours appeal factors contribute to cultural
tourism

 Transportation sector  Trace the evolution of  Quiz on the reading materials

a. Transportation and transportation and travel  Recitation
travel evolution  Discuss the historical development  Lecture/discussion
b. Pre-industrial travel of transport systems
system era  Explain the selection of transport
c. Early-Industrial travel mode
system era  Discuss the role of international
d. Post-Mobility rail transportation
adjustment era

 Accommodations  Cite the history of the

a. History of the accommodation or lodging industry
accommodations or  Describe the different types of
lodging industry accommodations
b. Types of  Discuss the management methods
 accommodation of the lodging industry
c. Classification of hotels  Explain the hotel terminology
d. Organization of  Discuss hotel profitability
lodging industry  Explain the accommodation
e. Management methods reservation and promotion
f. Accommodation  Discuss the linkages between
reservation hotels and airlines
g. Accommodation
promotion
Week 7
3 hours

MIDTERM

 Food and beverage sector The students shall be able to:  Lecture/discussion
a. History of the food and  Trace the history of the food and  Group Reporting
beverage service beverage industry  Quiz on the reading materials
 Describe the different types of
b. Types of restaurants restaurants
 Explain the importance of
franchising to the restaurant to the
c. Franchising restaurant industry
 Discuss the restaurant profitability
d. Restaurant and calculate food cost percentage,
profitability gross profit, and average guest
check
 Explain the role of the menu in a
Week 8-9 e. Airline catering and restaurant’s success
6 hours restaurant catering  Differentiate airline catering from
restaurant catering
 Discuss restaurant promotion
f. Restaurant promotion

 Recreation and Leisure  Define recreation and leisure  Lecture/discussion

a. Meaning of recreation  Determine the varied views of  Group Reporting
 and leisure recreation and leisure  Quiz on the reading materials
b. Recreational activities  Describe the motivation for  Recitation
c. Varied views of recreational participation
Recreation and leisure  Explain the factors which promote
d. Motivation for the growth of recreation
recreational  Discuss the major types of
participation organized recreation
e. Types of organized  Analyze the need for professional
recreation leadership in the recreation field
f. The need for  Discuss the challenges facing the
professional recreation and leisure service field
leadership in the 21st century
g. Challenges facing the
recreation and leisure
service field in the
twenty-first century  Describe the nature and scope of
tourist attractions
 Tourist Attraction and  Explain the evolution of tourist
Theme Parks attraction
a. The nature and scope  Define and clarify tourist attraction
of tourist attraction  Discuss the main issues in the
b. The Evolution of management of tourist attraction
tourist attraction  Clarify the role of technology in
c. Definition of attraction tourist attraction
d. Main issues in the  Explain the future of tourist
management of the attraction
tourist attractions.  Describe the international
e. Management planning association of amusement parks
f. The future of tourist and attractions
attractions
Week 10 g. Creating world class
3 hours
destination
h. Planning
diversification
 i. Interpretation and
communication
j. Parks and attraction

 The MICE Industry:  Explain the meaning and  Lecture/discussion

Meaning and Importance importance of the MICE industry  Group Reporting
a. The evolution of the  Clarify the difference between  Quiz on the reading materials
Meeting, Incentives, and meeting, incentives, conventions,
Exhibition (MICE) and exhibition
Industry  Discuss the key players in the
b. Key players in in the MICE industry
event management  Describe the evolution of the MICE
Week 11-12
c. Convention and Visitors industry
6 hours
Burau (CVB)  Describe the emerging trends in
d. Destination management the Mice Industry
companies (DMCs)  Explain the employment
e. Travel management opportunities in the MICE industry
companies
f. Employment
opportunities in the MICE
Industry

 Tourism Marketing  Define marketing  Lecture/discussion

a. Definition of Marketing  Clarify the uniqueness of tourism  Group Reporting
Week 13 b. Uniqueness of Tourism marketing  Enrichment Activity
3 hours Marketing  Explain the importance of
c. Marketing Segmentation marketing orientation, market
d. Market planning process segmentation, and product life
e. Target market cycle to tourism marketing
f. Behavioral characteristics  Discuss the elements of the
of target market strategic marketing process

FINAL
  Tourism Promotion The students shall be able to:
Week 14 a. Meaning of Tourism  Lecture/discussion
3 hours
Promotion  Define Tourism Promotion  Group Reporting
b. Promotion and  Explain the relation between  Recitation
Communication promotion and communication
c. Promotion and Traveler’s  Describe the relation between
Buying Process promotion and the traveler’s
d. Relationship of promotion buying process
to Marketing  Explain the major types of
e. Major issue of Promotion promotion mix
 Clarify the major issues of
promotion
Week 15
3 hours
 Tourism Distribution  Define tourism distribution channel  Lecture/discussion
Channel  Describe the types of travel  Group Reporting
a. Meaning of Distribution intermediaries  Enrichment Activity
Channels  Compare travel agents with tour
b. Travel Intermediaries operators
c. Distribution Channels
 Describe the distribution
d. Relation Distribution to
channel
Marketing
e. Strategies
 Explain the relation of
distribution to marketing
 Discuss the distribution
strategies
Week 16
3 hours  Tourism Planning  Define planning  Quiz on the reading materials
a. Meaning of planning  Explain the reasons for tourism  Recitation
b. Reasons for tourism planning
planning  Discuss the consequences of
c. Consequences of Lack of inadequate or poor planning
Tourism Flaming or poor
process
Tourism Planning
 Compare tourism in developed
 d. Tourism planning in countries with that development
Developed Countries countries
e. Roles and Responsibilities  Analyze the tourism
for Tourism Planning planning process
f. The tourism planning
process

Week 17-18
6 hours  Tourism Development  Lecture/discussion
 Determine the relation between
a. The relation between tourism planning and tourism  Group Reporting
Tourism planning and  Explain the roles of the public  Enrichment Activity
Tourism Development and private sector in tourism  Quiz on the reading materials
b. The roles of the development
Government and the
 Describe the characteristics of
Private Sector in Tourism
individual tourism development
Development
c. Characteristics of
projects
Individual Tourism  Analyze the private sector
d. Steps in the tourism financing for tourism
project evaluation and development
analysis system
e. Role of Government
Financial Incentives in
Tourism Development

 Employment  Describe the available jobs in the

Opportunities and airline industry  Online Lecture/discussion
Qualifications in the  Discuss the employment  Group Reporting
Tourism and Hospitality opportunities in hotels and motels  Enrichment Activity
Industry  Clarify the career opportunities in
a. Employment the travel agency
opportunities in Tourism  Explain the job opportunities in
b. Airlines the cruise line industry
c. Travel Agencies  Be familiar with the available jobs
 d. Hotel and motels in motor coaches
e. Cruise lines  Explain the employment
f. Motor coaches opportunities in the gaming and
g. Gaming Entertainment entertainment industry
Industry

PRELIM EXAM:
MI DTERM EXAMINATION:
FINAL EXAMINATION:
Instructional Materials:
 Laptop
 Projector
 Modules
 Downloaded video clips

VIII. COURSE REQUIREMENTS

A. Term Examination
B. Quizzes/Seatwork
C. Recitation/Oral Presentation
D. Performance Evaluation/ Simulation
E. Attendance

IX. COURSE EVALUATION AND GRADING SYSTEM

Midterm Grade= (Class Standing Grade .5) +(Midterm Exam Grade.5)

Tentative Final Grade= (Class Standing Grade*.5) +( Tentative Final Exam Grade*.5)
Final Grade= (Midterm Grade+ Tentative Final Grade)/2

X.REFERENCES

Books:
1. Zenaida Lansangan-Cruz PhD., Micro Perspective of Tourism and Hospitality 1 st Edition, Rex Book Store.
Prepared by:

CYRINNE JOYCE L. MARQUEZ, LPT

Instructor

Noted:

CYRINNE JOYCE L. MARQUEZ, LPT

Program Chair, HM

DELIA LOU C. TABINGAN, CPA

Dean, CBM

RICARTE S. BORJA, EdD

Vice President for Academic Affairs