QUANTITATIVE RESEARCH E.
DEALS WITH NUMBERS
● Which is measurable:
Quantitative Research ● Length, height, temperature, frequency,
- It is objective, cost brand, age, income, and test
- systematic, scores. Even preferences like brand or
- empirical satisfaction can be quantified using
- observable phenomenon by gathering surveys and rating scales.
quantifiable data analyzed using mathematical, - EX. How many times do you go
computational, or statistical techniques. to the hospital?
F. FEASIBLE
esearch instruments like surveys would provide
R ● Workable, practicable, possible
quantifiable data. ● A feasible research topic or project is
one that you can actually accomplish
given your time frame, available data,
CHARACTERISTICS of Quantitative Research and access to participants or locations.
- EX. MJCESJ hospital is
A. OBJECTIVE accessible
● It is logical.
● There should be a basis of WHAT the
research is all about.
● It also answers how many are to be
measured.
- EX. Satisfaction of patients. STRENGTHS OF QUANTITATIVE RESEARCH
B. CLEAR 1. It is OBJECTIVE.
● The researcher must know what he/she - It aims to answer specific research
wants to find out through the variables questions.
and indicators. - The researcher remains separated from
● The review of related literature also gives the subject matter or from the
the direction of the research. respondents.
- EX. How much time does the
doctor spend to you as his 2. It is EMPIRICAL.
patient? - It can be observed and verified. It can be
experienced.
C. CLOSE-ENDED QUESTIONS - It needs evidence for validation and
● Questions must lead to the needed data. support.
● Answers from CLOSE-ENDED questions - The references and related literature
are more reliable than from open-ended used, and the variables in the study are
questions. part of the supporting evidence.
- EX. Which hospital department do
you usually go to? 3. It is DATA-DRIVEN.
- Its focus is on counting or measuring,
D. SYSTEMATIC Samples must be carefully selected and
● There is an orderly procedure to arrive at reasonably-sized because they
the discovery of truth represent a target population.
- The researcher depends on numbers or
data to test the hypothesis.
4. It is STRUCTURED. WEAKNESS OF QUANTITATIVE RESEARCH
- Research instruments are structured.
- Categories of responses are allowed to a. LARGE SAMPLE
facilitate the analysis of data in a quick ● It may require a large number of
and easy way to derive a generalization. respondents to determine a pattern.
- It uses statistical tools to generate results ● This happens in longitudinal research
and large-scale research.
b. It is GENERALLY- EXPENSIVE
5. It can be REPLICATED. ● The large number of responses entalls
- Through statistics, generalizations are production of research instruments with
drawn. a ratio of 11 (I research instrumentS I
- Equivalent measurement of the same set respondent).
of variables may be done to ensure the
results of the hypothesis in a previous
study. c. CLOSE-ENDED
- Relatively, results can be compared. - For certain kinds of research, especially,
if the researcher limited the options for
respondents, it may affect the accuracy
STRENGTH OF QUANTITATIVE RESEARCH of the research.
1. Quantitative research can be replicated or repeated.
WEAKNESSES OF QUANTITATIVE RESEARCH
2. Findings are generalizable to the population.
.It lacks the necessary data to explore a problem or
1
3. Conclusive establishment of cause and effect concept in depth
. Numerical and quantifiable data can be used to
4 . It does not provide comprehensive explanation of
2
predict outcomes human experiences
5. Fast and easy data analysis using statistical software. 3
. Some information cannot be described by numerical
data such as feelings, and beliefs
6. Fast and easy data gathering
4. The research design is rigid and not very flexible.
7. Very objective
5. The participants are limited to choose only from the
8. Validity and reliability can be established given responses.
. The respondents may tend to provide inaccurate
6
responses.
.A Large sample size makes data collection more
7
costly.
