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RDHC Course Outline

The course 'Risk, Disaster, and Humanitarian Communication' focuses on effective communication strategies in risk management and disaster response. Students will learn key concepts, analyze case studies, and develop skills for various stakeholders while examining the role of media and technology. Ethical considerations and challenges in humanitarian communication will also be addressed throughout the semester.

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49 views2 pages

RDHC Course Outline

The course 'Risk, Disaster, and Humanitarian Communication' focuses on effective communication strategies in risk management and disaster response. Students will learn key concepts, analyze case studies, and develop skills for various stakeholders while examining the role of media and technology. Ethical considerations and challenges in humanitarian communication will also be addressed throughout the semester.

Uploaded by

yjust1059
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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RISK, DISASTER, AND HUMANITATIAN COMMUNICATION

Second Semester, S/Y 2024-2025


BA COMMUNICATION 2

Instructor: Marie Antonette B. Eduardo

Course Description This course explores the principles and practices of communication
in the context of risk management, disaster response, and
humanitarian efforts. Students will learn about the significance of
effective communication strategies and tools in mitigating disasters,
facilitating recovery, and enhancing community resilience.
Course Objectives 1. Understand the key concepts of risk, disaster, and
humanitarian communication.
2. Analyze case studies of successful and unsuccessful
communication during disasters.
3. Develop skills to create effective communication strategies
for various stakeholders.
4. Examine the role of media, technology, and social networks
in disaster communication.
5. Assess ethical considerations and challenges in humanitarian
communication.
Course Outline WEEK 1: Introduction to Risk and Disaster Communication
• Overview of risk communication theory (1)
• The role of communication in disaster management
• Key concepts: hazards, vulnerabilities, disasters, and
resilience (2)
WEEK 2: Understanding Humanitarian Communication
• Definitions and principles of humanitarian communication
(3)
• The humanitarian ecosystem: actors, agencies, and
stakeholders
• Humanitarian principles: humanity, neutrality, impartiality,
and independence
WEEK 3: Risk Perception and Public Response
• Psychological aspects of risk perception
• The social amplification of risk
• Strategies for effective public persuasion and engagement
WEEK 4: Communication Strategies
• The 4S Model (Sender, Message, Receiver, and Feedback)
• Integrated communication frameworks
• Target audience analysis and segmentation
WEEK 5: Media’s Role in Disaster Communication
• Types of media: traditional vs. social
•
The impact of media coverage on public perception and
behavior
WEEK 6: Crisis Communication Planning
• Developing a crisis communication plan
• Identifying communication channels and tools
WEEK 7: Technology and Communication in Disasters
• The role of technology in disaster responses (e.g., SMS
alerts, social media)
• Utilizing GIS and data visualization in communication
WEEK 8: Community Engagement and Participation
• Building trust and relationships with affected communities
• Engaging local leaders and community members
• Co-production of risk messaging
WEEK 9: Challenges and Ethical Dilemmas
• Addressing misinformation and disinformation
• Ethical responsibilities of communicators in marginalized
communities
• The challenge of cultural sensitivity in communication

NOTE: I will be giving activities all throughout the semester

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