Slide 1: Title Slide
● Title: Amazon: From Bookstore to Global Giant
● Subtitle: Understanding its IT Environment, Challenges, and Success
● Student Name: Nimra Faraz
● Course: Information Technology Service Management
Slide 2: Introduction to Amazon
● What is Amazon?
○ Started as an online bookstore in 1994 by Jeff Bezos.
○ Now a huge online store for electronics, clothes, food, and more.
○ Also offers cloud computing (AWS) and entertainment.
● Why is it special?
○ Focuses on customers.
○ Huge selection of products.
○ Known for fast delivery.
● Today: Operates worldwide, serving millions of customers.
Slide 3: Challenges Amazon Faced (Part 1)
● Lots of Rivals: Had to compete with big stores like Walmart, eBay, and Alibaba.
● Delivery Headaches: As it grew, delivering items quickly all over the world
became very hard.
● Keeping Data Safe: A big job to protect the personal information of millions of
users.
Slide 4: Challenges Amazon Faced (Part 2)
● Workplace Concerns: Criticized for tough working conditions in its warehouses.
● Government Rules: Faced pressure from governments about taxes, its large
market power, and how it treated small businesses.
Slide 5: How Amazon Solved Its Challenges (Part 1)
● Smart Technology: Used AI, machine learning, and automation to make its
website, recommendations, and warehouses better.
● Built Its Own Delivery System: Created Amazon Logistics (vans, planes,
warehouses) to improve deliveries.
● Grew AWS: Amazon Web Services became a major money-maker, helping
Amazon invest in other areas.
Slide 6: How Amazon Solved Its Challenges (Part 2)
● Better Workplaces: Increased worker wages and added new safety rules in its
facilities.
● Followed the Rules: Worked to be more open and follow legal and tax laws in
different countries.
Slide 7: Conclusion
● Amazon's Journey: Started small, faced many tough problems.
● How it Succeeded: Used new ideas, smart plans, and kept making things better.
● Result: Overcame challenges and stayed a leader in online shopping.