Academic Booklet

Academic Year 2025-26

Masters of Business Administration

MBA
Semester – 3

Faculty of Management Studies

Parul University
About the Institute 3
• Institute Vision
• Institute Mission
• Code of conduct
• Code of Discipline
• Unacceptable behaviour
• Disciplinary Measures
About the Department 5
• Department Vision 5
• Department Mission 5
• About the Programme 6
• Details about NEP-2020* 6
• PEOs, POs, PSOs 6
• Academic Calendar 11
Time tables 13
• List of Holidays 13
• MFT Details 14
• Concerned Faculty List with Contact Details 15
• Curriculum 17
• Syllabus of courses 24
• NPTEL / Swayam / MOOCs Courses List and Details 264
• Co-curricular and extra-curricular events during the semester 267
• Details of visits planned during semester 270
• Details of expert talk during the semester 270
• Coordinators of Various Committee (Anti Ragging, WDC, ICC, Office of 272
International Affairs, Centre of International Relations and Research,
PIERC, Scholarship, PUMIS, Mentoring etc.)
• Interaction of Various Media Platforms 277
About the University

A multidisciplinary destination of learning and innovation, propelling quality in higher education with a record of
being India’s youngest private university to receive NAAC A++ accreditation in the first cycle. Situated in Vadodara,
Gujarat, Parul University, is an embodiment of the nation's essence of cultural heritage blended with modern
innovations and academic practices for student enrichment, while fostering national and global development. The
University is an amalgamation of faculties and institutes that offer a plethora of diploma, undergraduate, postgraduate
and doctoral programs in numerous disciplines. Through its uniquely structured, industry linked and field aligned
programs, the University holds a noteworthy record of fulfilling the infinite dreams of students, by launching their
lucrative careers towards high trajectories through start-up incubation and impeccable placement records. The 150+
acre eco-friendly campus is home to over 50,000+ students from every State of India and over 3,500 international
students from 75+ countries, making Parul University a truly culturally global destination. In addition to its NAAC
A++ accreditation, the University holds global memberships in bodies such as the Association of Commonwealth
Universities. The University’s stamps of quality extend to its DSIR recognition for quality research, NABL
accreditation for quality in clinical medical research, NABH accreditation for quality healthcare and ARIIA Top 50
ranking for innovation achievements nationwide. In recognition of Parul University’s excellence in education it has
been awarded for being the Best Private University in Western India by Praxis Media and Best University in
Placements by ASSOCHAM and the Most Outstanding University in West Zone for having Highest Nationalities in
Campus at the World Education Summit Awards.

VISION

To make successful academic quests through entrepreneurship. research, modernization and

partnerships, thus making PU the finest educational destination

MISSION

• Bridging the gap between academia and career, by laying emphasis on development programs for both
students and staff.
• Promoting healthy relationships between PU's existing students, alumni, teachers and staff
• Forming associations with other universities and corporate firms of the nation and the world
• Presenting state of the art infrastructure with high quality and work ethics.

QUALITY POLICY

To strive towards attaining the status of global educational university by setting higher benchmarks in
quality education to deliver excellence in academics, research, innovation and extension activities through
the implementation of best practices adopted by renowned academic institutes in teaching and learning
processes by continuously monitoring the effectiveness of the University's practices, fostering a quality
learning ecosystem through state-of-the-art facilities to enable the beneficiaries to enhance their skillsets
and knowledge, with enhanced emphasis on comprehensive development.

Code of Conduct
All students are expected to uphold values of respect, integrity, and responsibility within the university
community. This includes treating fellow students, faculty, and staff with courtesy, adhering to academic
standards, and engaging in behaviors that support a safe and inclusive environment.
Code of Discipline
The university has established rules and policies that govern student behavior, both on and off campus.
These rules help maintain order and protect the rights of all members of the community. Students are
required to familiarize themselves with and follow these policies at all times.
Unacceptable Behaviour
Unacceptable behavior includes, but is not limited to:
• Academic misconduct such as cheating or plagiarism.
• Disruptive behavior in classes, libraries, or university events.
• Harassment, bullying, or any form of discrimination.
• Damage to university property or theft.
• Violation of university policies regarding alcohol, drugs, or safety.
Disciplinary Measures
When students engage in unacceptable behavior, the university may take disciplinary action to address
the issue and maintain community standards. Disciplinary measures may include:
• Verbal or written warnings.
• Temporary suspension from classes or university activities.
• Probation or loss of certain privileges.
• Expulsion in cases of serious or repeated violations.
About the Department

The contemporary global scenery, has been on a great demand for business leaders with unique skillsets in
business management. The Faculty of Management, endeavors to equip students with the necessary skills
and business ethics required to navigate the business world. With a uniquely formulated, practical based
curriculum, the Faculty of Management seeks to nurture students into highly competent management
personnel. It goes on to impart within the students, a set of entrepreneurial skills, thus not only promoting a
working culture but also a culture for business innovation with vital management solutions. The faculty’s
strategic industrial tie-ups, provides students with endless avenues for hands-on training from expert
industrialists from various leading business fields. With an elite league of faculties, the Faculty of
Management offers a comprehensive learning experience with a full exposure to the modern business trends
and practices. We are committed to guiding you today, towards your bright management career tomorrow.
About the Program
Vision of the Department
To develop well-trained leaders to manage leadership positions in business and industry focusing on
emerging areas of specializations.
Mission of the Department

To achieve high level of institution building by offering a optimum mix of different specializations in
management.
Program Educational Objectives

PEO 1 Deep understanding of business and management principles, possess leadership

qualities, adapt to a dynamic and ever-changing business environment, enabling them to
make informed decisions and solve complex business problems effectively.
PEO 2 Understand the importance of ethical behavior and social responsibility in business,
proficient in communication skills, global mindset, enabling them to conducting business
with integrity and considering the societal and environmental impacts of their decisions.
PEO 3 Skilled in critical thinking, problem-solving, and decision-making, proficient in working
collaboratively in teams, encouraged to engage with and contribute to their local and
global communities, both personally and through their work, to address social and
economic challenges.

Program Learning Outcomes

PLO 1 Business Demonstrate a critical awareness of current issues (e.g., diversity, social
Environment and responsibility, sustainability, innovation, knowledge management, etc.)
Domain in business and management which is informed by leading edged
Knowledge research and practice in the field.
PLO 2 Problem Solving Apply the perspective of their chosen concentrated area of study to
and Innovative develop fully-reasoned opinions on such contemporary issues as the
Solutions need for innovation, integrity, leading and managing change,
globalization, and technology management.
PLO 3 Business Analysis Conceptualize, organize, and resolve complex business problems or
issues by using the resources available under their discretion.
PLO 4 Critical Thinking Acquire in-depth knowledge of Management discipline, including wider
and global perspectives, with an ability to discriminate, evaluate,
analyze and synthesize existing and new knowledge, and integration of
the same for enhancement of knowledge.
PLO 5 Critical Thinking, Analyze complex business problems critically, apply independent
Business Analysis, judgment for synthesizing information to make intellectual and/or
Problem Solving creative advances for conducting research in a wider theoretical,
and Innovative practical and policy context.
Solutions
PLO 6 Global Exposure Think laterally and originally, conceptualize and solve managerial
and cross-cultural problems, evaluate a wide range of potential solutions for those
Understanding problems and arrive at feasible, optimal solutions in the core areas of
expertise at the national and international levels.
 PLO 7 Research Skills Extract information pertinent to unfamiliar industry issues through
and Effective literature survey and experiments, apply appropriate research
Communications methodologies, techniques and tools, design, conduct survey, analyze
and interpret data, demonstrate higher order skill and view things in a
broader perspective, submit a report about the study in management.
PLO 8 Leadership, Establish themselves as effective professionals by solving real problems
Teamwork, through the use of management science knowledge and with attention
Entrepreneurship, to team work, effective communication, critical thinking and problem-
Life skills solving skills that prepare them for immediate employment and for life-
long learning in advanced areas of management and related fields.

Program Specific Learning Outcomes

Below is the PSO for MBA Programme- Overall

PSO 1 Effective Demonstrate effective leadership skills, including the ability to lead
Leadership teams, departments, and organizations, and inspire and motivate
others.
PSO 2 Strategic Decision- Proficient in strategic thinking and decision-making, enabling them to
Making formulate and execute strategies that lead to organizational success.
These PSOs will be different as per the specialization. Our MBA programme has 19 Specialization, so
as per that PSOs are formed
Finance Specialization
PSO 1 Financial Analysis Proficient in conducting in-depth financial analysis, including financial
statement analysis and financial modeling.
PSO 2 Investment Evaluate and manage investment portfolios, considering risk and
Management return factors.

Human Resources Specialization

PSO 1 HR Strategy Develop and implement HR strategies that align with an
Development organization's overall business goals and objectives.
PSO 2 Talent Acquisition Develop Knowledge and skills to effectively identify, attract, and hire
and Recruitment the right talent for the organization.

Marketing Specialization
PSO 1 Market Analysis Proficient in conducting market research, analyzing market trends,
and understanding customer behavior to identify opportunities and
challenges.
PSO 2 Marketing Strategy Skills to develop and implement effective marketing strategies that
align with an organization's goals and market positioning.
 Entrepreneurship & Innovation Specialization
PSO 1 Venture Creation Conceptualize, develop, and launch new ventures, including startups
and entrepreneurial initiatives.
PSO 2 Innovation Demonstrate an understanding of the principles and practices of
Management innovation management, including the ability to lead innovation
processes within established organizations.

Information Technology Specialization

PSO 1 Technical Strong foundation in various IT domains, including programming,
Proficiency database management, network administration, and cybersecurity.
PSO 2 Software Capable of designing, developing, and testing software applications
Development Skills using relevant programming languages and tools.

International Trade and Business Specialization

PSO 1 International Assess and analyse international markets, including economic,
Market Analysis cultural, legal, and political factors, to identify potential business
opportunities.
PSO 2 Cross-Cultural Develop cross-cultural sensitivity and the ability to work effectively
Competence with individuals from diverse cultural backgrounds in international
business settings.
Agri- Business Management Specialization
PSO 1 Agricultural Deep understanding of agricultural practices, including crop and
Knowledge livestock management, agri-inputs, and sustainable farming
techniques.
PSO 2 Market Analysis Analyse agricultural markets, understand supply and demand
and Agri- dynamics, and develop effective marketing strategies for agricultural
Marketing products.

Pharma Management
PSO 1 Regulatory Comprehensive understanding of pharmaceutical regulations and
Knowledge compliance, including knowledge of drug approval processes, quality
standards, and legal requirements.
PSO 2 Drug Development Well-versed in the drug development lifecycle, from research and
Expertise development to clinical trials and market approval.

Operation Management
PSO 1 Efficient Resource Demonstrate the ability to effectively manage resources, including
Management human resources, materials, and technology, to optimize operations
in an organization.
PSO 2 Process Proficient in analyzing and improving business processes to enhance
Improvement efficiency, quality, and productivity within organizations.
 Business Analytics Specialization
PSO 1 Data Proficiency Proficient in collecting, cleaning, and managing large and complex
datasets for analysis.
PSO 2 Statistical and Apply statistical and analytical techniques to extract meaningful
Analytical Skills insights from data and make data-driven decisions.

Health Care Specialization

PSO 1 Healthcare Deep understanding of healthcare management principles, including
Management healthcare regulations, policies, and ethics.
Knowledge
PSO 2 Patient-Centered Equipped to lead healthcare organizations with a focus on patient
Care safety, quality of care, and patient satisfaction.

Tourism Specialization
PSO 1 Destination Proficient in destination management, including the development,
Management marketing, and sustainable promotion of tourism destinations.
PSO 2 Hospitality and Demonstrate an understanding of hospitality management, customer
Service Excellence service, and the ability to deliver exceptional guest experiences.

Digital Marketing & Sales Specialization

PSO 1 Digital Marketing Develop comprehensive digital marketing strategies that align with an
Strategy organization's goals and objectives.
PSO 2 Search Engine Deep understanding of SEO principles and be capable of optimizing
Optimization (SEO) web content for search engines to improve online visibility.

Logistics & Supply Chain Management Specialization

PSO 1 Supply Chain Deep understanding of supply chain concepts, including procurement,
Understanding production, distribution, and logistics, and be able to analyze and
optimize supply chain processes.
PSO 2 Inventory Proficient in inventory management techniques, including inventory
Management optimization, demand forecasting, and safety stock levels.

Banking & Financial Services Specialization

PSO 1 Financial Analysis Proficient in financial statement analysis, including the ability to
assess the financial health of businesses and make investment
recommendations.
PSO 2 Risk Management Understand various types of financial risks, such as credit risk, market
risk, and operational risk, and be able to develop strategies for risk
mitigation.
 Retail Management Specialization
PSO 1 Retail Operations Proficient in managing day-to-day retail operations, including
Management inventory management, visual merchandising, store layout, and
customer service.
PSO 2 Category Principles of category management, which involves product selection,
Management pricing, and promotion strategies within a retail environment

Family Managed Business Specialization

PSO 1 In-Depth Deep understanding of the unique dynamics, complexities, and
Understanding of challenges that are inherent to family-owned and -managed
Family Business businesses.
Dynamics
PSO 2 Succession Proficient in succession planning, ensuring a smooth transition of
Planning and leadership and ownership within family businesses while preserving
Continuity the family's values and legacy.

Project Management Specialization

PSO 1 Project Planning Proficient in project planning, scheduling, and execution, with the
and Execution ability to manage projects from initiation to closure effectively.
PSO 2 Project Scope Capable of defining project scopes, objectives, and requirements and
Management managing changes to project scope throughout its lifecycle.

Forensic Accounting & Fraud Investigation Specialization

PSO 1 Advanced Proficient in conducting complex financial investigations, including
Investigative Skills tracing financial transactions and identifying suspicious activities.
PSO 2 Fraud Detection Strong understanding of the methods used to detect, prevent, and
and Prevention deter fraud in various organizational settings.
Academic Callender

• Summer Internship Project ( Sem 3 ) : 19/05/2025 to 28/06/2025

Academic Calendar (ACY 2025-26) (Even Term)

M.B.A. Faculty of Management Study

SUNDAY MONDAY Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5
July

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31 1 2
Aug

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30
Classtest

31 1 2 3 4 5 6
Sept
Assignment
Submission

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27
 28 29 30 1 2 3 4
Oct

5 6 7 8 9 10 11
Semester End

12 13 14 15 16 17 18
SIP External Exam SIP External SIP External SIP External Exam SIP External
Exam Exam Exam

19 20 21 22 23 24 25
Diwali Diwali Vacation Diwali Vacation Diwali Vacation Diwali Vacation Diwali Vacation Diwali
Vacation Vacation

26 27 28 29 30 1 2
Diwali Diwali Vacation Diwali Vacation Diwali Vacation Diwali Vacation Nov Diwali
Vacation Diwali Vacation Vacation

3 4 5 6 7 8 9

10 11 12 13 14 15 16
End Sem Exam End Sem End Sem Exam End Sem Exam End Sem Exam
Exam

17 18 19 20 21 22 23
End Sem Exam End Sem End Sem Exam End Sem Exam End Sem Exam
Exam

24 25 26 27 28 29 30

Dean - Faculty of Management

Timetable

List of Holiday

Sr.No. Name of Public Holiday Date Day

1 Makar Sankranti - Uttarayan 14.01.2025 Tuesday
2 Vaasi Uttrayan 15.01.2025 Wednesday
3 Maha Shivratri (Maha Vad-14) 26.02.2025 Wednesday
4 Holi 2nd Day - Dhuleti 14.03.2025 Friday
5 Ramjan Eid (Eid-UI-Fitra) 31.03.2025 Monday
6 Dr. Babasaheb Ambedkar Birthday 14.04.2025 Monday
7 Good Friday 18.04.2025 Friday
8 Raksha Bandhan 09.08.2025 Saturday
9 Independence Day/Parsi New Year 15.08.2025 Friday
10 Janmashthami (Shravan Vad-8) 16.08.2025 Saturday
11 Samvatsari (Chaturthi Paksha) 27.08.2025 Wednesday
Mahatma Gandhi’s Birthday / Dussehra
12 (Vijayadashami) 02.10.2025 Thursday
13 Diwali 20.10.2025 Monday
Concerned Faculty List with contact details

Faculties at MBA

PU - FMS - MBA - FACULTY LIST

SR NO. NAME OF THE FACULTY Email ID
1 Dr.Bijal Zaveri [email protected]
2 Dr.P.G.K.Murthy [email protected]
3 Dr.Aashka Thakkar [email protected]
4 Dr. Purvi Derashri [email protected]
5 Ms. Amita Garg [email protected]
6 Dr. Dipak Gaywala [email protected]
7 Dr. Divyang Joshi [email protected]
8 Dr. Chintan Prajapati [email protected]
9 Dr. Jayaprakash lamoria [email protected]
10 Ms. Keren Millet [email protected]
11 Dr.Paresh Patel [email protected]
12 Dr.Tejal Shah [email protected]
13 Mr. Tushar Pradhan [email protected]
14 Dr. Shantanu Chakravarty [email protected]
15 Dr. Bijal Shah [email protected]
16 Mr. Jeyash kumar Pathak [email protected]
17 Mr. Dhruvin Chahuan [email protected]
18 Ms. Axita Thakkar [email protected]
19 Ms. Ankita Parikh [email protected]
20 Dr. Hashmukh Panchal [email protected]
21 Ms. Aparna Havaldar [email protected]
22 Ms. Aparna Havaldar [email protected]
23 Mr. Lakshya Shah [email protected]
24 Ms. Vidhya Lakshmi [email protected]
25 Ms. Mayuri Pawar [email protected]
26 Dr. Vaishali Shah [email protected]
27 Dr. Rinki Mishra [email protected]
28 Dr. Hiren Harsora [email protected]
29 Dr. Bharat Patil [email protected]
30 Ms. Shwetha Oza [email protected]
31 Dr. Kirit Chavda [email protected]
32 Dr. Anil Sharma [email protected]
33 Dr. Yashesh Zaveri [email protected]
34 Dr. Mohit Pareikh [email protected]
35 Ms. Harshita Gaikwad [email protected]
36 Mr. Udayan Giri [email protected]
37 Mr. Prashant parmar [email protected]
38 Dr Renny [email protected]
39 Mr. Santosh Gaikwad [email protected]
40 CMA Nihar Naik [email protected]
41 Dr. Indrajeet [email protected]
42 Dr. Ganesh [email protected]
43 Prof. Kumud Singh [email protected]
44 Mr. Rohtash Bhall [email protected]
45 Mr. Abhimanyu Gupta [email protected]
46 Mr. Shashi Kumar L Bhambhani [email protected]
47 Dr. Shiji Shukla [email protected]
48 Ms. Sumaiya Shaikh [email protected]
49 Mr.Shailak Jani [email protected]
50 Ms. Insha Mohammed [email protected]
51 Dr. Subramanian [email protected]
52 Dr. Ashutosh Verma [email protected]
53 Dr. Sandip Raghuvanshi [email protected]
54 Dr. Younis [email protected]
55 Dr. Nishith Dave [email protected]
56 Ms. Aparna Bhargava [email protected]
57 Ms.Sharon Pandit [email protected]
58 Ms.Jamuna [email protected]
59 Dr.Sapna Chauhan [email protected]
 List specialization coordinator

Sr. No. Specialisation Faculty Team

1 Marketing Dr. Anil Sharma / Mr. Lakshya Shah/Dr. Mohit
Parekh
2 Finance Dr. Aashka Thakkar/Dr. Purvi Derashri / Ms.
Sumaiya/Dr. Sandeep Raghuvanshi& Mr.
Shashi/Dr. Shiji Shukla
3 HR – Human Resource Management Dr. Sapna Chauhan/Dr. Bijal Shah/Dr. Ashutosh
Verma/Ms. Tanvi
4 IT – Information Technology Ms. Amita Garg/Ms. Aparna Havaldar
5 ITB - International trade and Mr. Shashi Kumar/ Dr. Indrajit Kumar/ Ms.
Business Tarika Gavli
6 ABM - Agri Business Management Mr. Jayesh Kumar Pathak / Dr. Kirit Chavda
7 Pharmaceutical Management Dr. Sushmita Singh
8 Operation Management Ms. Aparna Bhargava/ Mr. Hasmukh Panchal
9 HC - Healthcare Dr. Bharat Patil
10 Business Analytics Dr. Yashesh Zaveri / Prof. Tushar Pradhan
11 Digital Marketing Dr. Axita Thakkar
12 Tourism and Event Management Dr. Younis Mohammed
13 Family Managed Business Mr. Rahul Parekh / Dr. Shanthanu Chakravarthy
14 Banking and Financial Service Ms. Insha Mohammed
15 Logistic and Supply Chain Ms. Harshita Gaikwad
Management
16 Project Management Mr. Hasmukh Panchal /Prof. Tushar Pradhan
17 Advertising and Brand Dr. Hiren Harsora
Management
18 Entrepreneurship and Innovation Mr. Rahul Parekh / Dr. Shanthanu Chakravarthy
19 Forensic accounting and Fraud Dr. Purvi Derashri / Ms. Kumud Singh Rajput
Investigation
20 Fintech Management Dr. Tejal Shah / Mr. Shailak Jani
21 Biotech Management Dr. Ganesh Chavan
22 Public Policy Dr. Abimanyu Gupta / Mr. Rahul Parekh
Curriculum

Semester 3
Specialization: Agribusiness Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06206201 Rural Marketing & Agri-Input Marketing 4 4 0 0
06206202 Agri Procurement and Supply Chain 4 4 0
0
19 Management
20 06206203 Commodity Markets 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Banking & Financial Service
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06215201 Financial Markets and Services 4 4 0 0
19 06215202 Micro Finance 4 4 0 0
20 06215203 Retail and Rural Banking 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Business Analytics
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06209201 Data Mining For Business Analysis 4 4 0 0
19 06209202 DBMS and Data Warehousing 4 4 0 0
20 06209203 Multivariate Data Analysis 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Digital Marketing and Sales
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06212201 Digital Media and Mobile Marketing 4 4 0 0
19 06212202 Strategic Content Marketing 4 4 0 0
20 06212203 Digital Marketing Communications 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Entrepreneurship & Innovation Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06213201 Advanced Entrepreneurial Finance 4 4 0 0
19 06213202 Social Entrepreneurship 4 4 0 0
20 06213203 Strategic Marketing and Communication 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Family Managed Business
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06217201 Brand Management 4 4 0 0
19 06217202 Family Dynamics in Business-Theory 4 4 0 0
06217203 Financial and Tax Planning of Family 4 4 0
0
20 Business
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Finance
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06201201 Strategic Financial Management 4 4 0 0
19 06201202 Security Analysis & Portfolio Management 4 4 0 0
20 06201203 International Finance 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Healthcare Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06210201 Health Economics And Social Policy 4 4 0 0
19 06210202 Hospital Planning And Management 4 4 0 0
06210203 Financial Management Of Health 4 4 0
0
20 Institutions
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Human Resource
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06202201 Labour Legislation - I 4 4 0 0
06202202 Human Resource and Organizational 4 4 0
0
19 Development
06202203 International Human Resource 4 4 0
0
20 Management
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Information Technology
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06205201 E-Commerce 4 4 0 0
19 06205202 Business Process Re-Engineering 4 4 0 0
20 06205203 System Analysis & Design 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: International Trade & Business
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06220201 Foreign Trade Procedure 4 4 0 0
19 06220202 International Trade Relation 4 4 0 0
20 06220203 India and WTO 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Logistics & Supply Chain Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06214201 Warehouse management 4 4 0 0
19 06214202 Strategic Logistics Management 4 4 0 0
20 06214203 Humanitarian Logistics 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Marketing
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06203201 Consumer Behavior 4 4 0 0
19 06203202 Advertisement and Promotion Management 4 4 0 0
20 06203203 International Marketing 4 4 0 0
Total 30 24 0 0
 Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Operations Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06208201 Production and Operation Management 4 4 0 0
19 06208202 Production Planning & Control 4 4 0 0
20 06208203 Project Management 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Pharmaceutical Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06207201 Pharma Sales and Advertisement 4 4 0 0
19 06207202 Pharma Buying Behaviour 4 4 0 0
20 06207203 International Pharmaceutical Marketing 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Project Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06218201 Project Management Methods 4 4 0 0
19 06218202 Planning and Controlling of Projects 4 4 0 0
20 06218203 Project Portfolio Management 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Retail Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06216201 Strategic Retail Management 4 4 0 0
19 06216202 Retail Buying Behaviour 4 4 0 0
20 06216203 Retail Analytics 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Tourism and Event Management
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
06211201 Tourism and Event: Planning, Sponsorship 4 4 0
0
18 & Budgeting
06211202 Hotel Operations and Hospitality 4 4 0
0
19 Management
20 06211203 Event Team Management 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Forensic Accounting and Fraud Investigation
Sr. Subject
No. Code Subject Name Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06221201 Fundamentals of Forensic Accounting 4 4 0 0
19 06221202 Introduction to Forensic Science and Law 4 4 0 0
06221203 Digital Fraud and Internet Things 4 4 0
0
20 Fundamentals
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Public Policy
Sr. Subject
Subject Name
No. Code Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
18 06219201 Indian Public Administration 4 4 0 0
06219202 Policy Formulation, Implementation, 4 4 0
0
19 Monitoring And Evaluation
20 06219203 Policy Principles And Policy Instruments 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Biotechnology Management
Sr. Subject
Subject Name
No. Code Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
Introduction to Life Sciences, 4 4 0
0
18 biotechnology and bioinformatics.
Simulation and Optimization in 4 4 0
0
19 Biotechnology
20 Fundamentals of Biotechnology 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Advertising & Brand Management
Sr. Subject
Subject Name
No. Code Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
Advertising Agency, Client Servicing and 4 4 0
0
18 Account Planning
Strategic Marketing Communication and 4 4 0
0
19 Branding
20 Content Development & Creative Writing 4 4 0 0
Total 30 24 0 0
Summer Internship Project is Industry based research of 6-7 Weeks
Specialization: Fintech Management
Sr. Subject
Subject Name
No. Code Credit Lect Lab Tut
14 06200201 Legal Aspects of Business 4 4 0 0
15 06200202 Strategic Management 4 4 0 0
16 06200203 Comprehensive Project 4 4 0 0
17 06200206 Summer Internship Project 6 0 0 0
 18 Introduction to Fin-Tech 4 4 0 0
19 Blockchain for Financial Services 4 4 0 0
International Financial Markets and 4 4 0
0
20 Instruments
Total 30 24 0 0

Syllabus.
Semester III

a. Course Name: Legal Aspects of Business Legal Aspects of Business

b. Course Code: 06200201
c. Prerequisite: Basic understanding of Business Laws impacting business transactions
d. Rationale: To sensitize the students and also help them appreciate the overall legal framework
within which business activities are carried out.
e. Course Learning Objective:

CLOBJ 1 Make the students aware of various commercial laws

CLOBJ 2 Develop insights about some important laws affecting decision makers
processes in their roles as employees, managers or owners

CLOBJ 3 Make them understand the legal implication of business communication made
/ received, agreements made, modified, cancelled

To impart understanding of compliances of laws governing business so as to

meet statutory framework within which business needs to operate and grow
CLOBJ 4
without facing penal consequences.

f. Course Learning Outcomes:

CLO 1 Students will be able to linkage of the acts done for various rights and liabilities
arising there from

CLO 2 Students will be able to comprehend the role of business law in everyday
organizations and management operations

CLO 3 Students will be able to interpret and apply the laws independently for business
communication made / received, agreements made, modified, cancelled

CLO 4 Students are oriented to the consequences of non-compliances of regulatory

provisions under different Statues.
 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE- Continuous Evaluation,
ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: 25% 11

Indian Contract Act – 1872 General Principles of

Contract Act- Introduction, Essentials of a valid contract,
Agreement and contract, Types of contracts, Proposal
and Acceptance, Capacity to contract, Free consent,
performance and discharge of a contract, remedies on
breach of a contract. (T-1)
Specific Contracts Sections124 To 238(Bare act) e.g.,
Indemnity, guarantee, Bailment, Pledge, Agency, etc Rights
& Duties of the respective parties, applications in the
business World. (T-1)

2 Module 2: 25% 17

Sale of Goods Act, 1930: Contract of sale and its features,

conditions & warranties, Performance of contract, Rights
of an unpaid seller, Breach of Contract. (T-1)

Negotiable Instruments Act, 1881: Types of Negotiable

instruments and their essential features, Parties to
negotiable instruments, Discharge of parties from
liabilities, Dishonour of Cheques due to insufficiency of
funds. (T-1)

Consumer Protection Act, 1986: Introduction, Consumer

& consumer disputes, Consumer protection councils,
various consumer disputes redressal agencies. (T-1)

3 Module 3: 25% 9
 Companies’ Act, 2013: Introduction, Types of Companies,
Special Provisions for Small Companies, Memorandum &
Articles of Association, Prospectus, Appointment and
removal of directors, Issue of Capital, Membership of a
company, Meetings of Members & Directors. (T-1)

4 Module 4: 25% 23

Intellectual Property Rights (IPRs): Introduction, their

major types like Patents, Trademarks, Copyrights,
Industrial designs, etc. Important provisions. With respect
to registration, renewal, revocation, remedies in case of
infringement. (T-2)

Environmental Laws - Introduction, Major laws like Air

pollution, Water pollution, Environment protection,
Powers of Central & State Governments, various offenses
& penalties, Role of Judiciary, Environment Impact
Assessment (EIA). (T-2)

Information Technology Act, 2000 - Introduction, Digital

Signature, Electronic Governance, cyber-crimes and
remedies. Electronic records, Controlling and Certifying
authority, cyber regulation appellate tribunals. (T-2)

i. Text Book and Reference Book:

1. Mercantile Law (Textbook)-N. D. Kapoor; Sultan Chand and sons; Latest
2. Business Laws for Management (Textbook) K.R. Bulchandani; Himalaya Publication; Latest
3. Legal Aspects of Business-Prof. Akhilesh Pathak; Tata Mc Graw Hill; Latest
 a. Course Name: Strategic Management
b. Course Code: 06200202
c. Prerequisite: A strong educational background in areas such as mathematics, business,
economics, and computer applications
d. Rationale: It ensures the long-term success and sustainability of businesses
e. Course Learning Objective:

CLOBJ 1 familiarize strategies at corporate, business and functional levels

CLOBJ 2 familiarize concept of strategic management and understand the significance of

managing the business strategically in the current business environment

CLOBJ 3 understand strategic control system to monitor the strategy implementation

process

CLOBJ 4 execute different strategies at all levels of the organization with effectiveness
and efficiency

f. Course Learning Outcomes:

CLO 1 Students will be able to analyse, formulating, implementing and evaluating

strategies at corporate level, business level and functional level.

CLO 2 Students will be able to make decisions with the help of strategic management
theory.

CLO 3 Students will be able to apply various concepts of strategic management not
only for professional life but also for personal life.

CLO 4 Students will be able to design and execute innovative strategies for various
levels of the organisation.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
 Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE- Continuous Evaluation,

ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: 25% 15

Introduction to Strategic Management – Evolution of

SM, Understanding Strategy, Strategic Decision
Making, Introduction to SM. [Chapter-1: T1]
Hierarchy of Strategic Intent – Understanding Strategic
intent, Vision, Mission, Business Definition, Goals &
Objectives, Balanced Scorecard, Critical Success Factors &
KPIs. [Chapter-2: T1]
Environmental Appraisal – Concept of Environment,
SWOT analysis, Environmental sectors, Environmental
scanning, Appraising the environment, ETOP. [Chapter-3:
T1]
Organizational Appraisal – Dynamics of Internal
Environment, Organizational Capability Factors,
Considerations in Organizational Appraisal, Value
Chain Analysis, Organizational Capability Profile (OCP)
& Strategic Advantages Profile (SAP). [Chapter-4: T1]
CASE: What lies in store for the Retailing industry in India
[Page 103: T1] / HT Media: Facing Competitive&
Technological Convergence challenges in 21st Century
[Page C-97: T2]

2 Module 2: 25% 15

Corporate-Level Strategies: Concentration, Integration &

Diversification – Types of Corporate-Level Strategies,
Concentration Strategies, Integration Strategies,
Diversification Strategies. [Chapter- 5: T1]
Corporate-Level Strategies: Internationalization,
Cooperation & Digitalization – Internationalization
 Strategies, Strategies for the Bottom-of-the-Pyramid,
Cooperative Strategies – Mergers & Acquisitions, Joint
Ventures, Strategic Alliances, Digitalization Strategies
[Chapter-6: T1]
Corporate-Level Strategies: Stability,
Retrenchment and Restructuring – Types of
Stability Strategies, Retrenchment Strategies,
Combination Strategies. [Chapter-7: T1]
Business-Level Strategies – Foundations of Business-
Level Strategies, Generic Business Strategies – Cost
Leadership, Differentiation & Focus strategies, Tactics
for Business Strategies, Business Strategies for
different industry conditions, International Business
Strategies. [Chapter-8: T1]
CASE: The Internationalization of Kalyani Group [Page 209:
T1] / Econet Wireless International’s Expansion Across
Africa [Page C-292: T2]

3 Module 3: 25% 20

Strategic Analysis and Choice – Process of Strategic

Choice, Strategic Analysis, Porter’s Five Forces model,
Competitor Analysis, Subjective factors in Strategic
Choice, Contingency Strategies, Strategic Plan.
[Chapter-9: T1]
Activating Strategies – Nature and Barriers to Strategy
Implementation, Interrelationship of Formulation &
Implementation, Model of Strategy Implementation,
Project Implementation, Procedural Implementation,
Resource Allocation. [Chapter-10: T1]
Structural Implementation – Structural considerations,
Types of Organizational Structures, Organizational Design
& Change, Structures for Strategies, Organizational
Systems and Processes. [Chapter-11: T1]
Behavioural Implementation – Stakeholders and
Strategic Management, Corporate Governance, Role of
Board of Directors in SM, Strategic Leadership,
Corporate Culture, Corporate Politics & Power,
Personal Values & Business Ethics, Social
Responsibility. [Chapter-12: T1
CASE: Strategic action at Deepak Nitrite [Page 340: T1] /
Manpower Australia: Using Strategy Maps and the
Balanced Scorecard effectively [Page C-384: T2]

4 Module 4: 25% 10

Strategic Evaluation and Control – Overview of Strategic

Evaluation & Control, Strategic Control, Operational
Control, Techniques of Strategic Evaluation & Control,
 Role of Organizational Systems in Evaluation. [Chapter-
14: T1]
CASE: Exercising Strategic & Operational Controls at iGATE
Global Solutions [Page 512: T1] / Pantaloon Retail (India)
Ltd.: Fighting for New Space as Global Competition comes
Home [Page C-461: T2]

i. Text Book and Reference Book:

1. Strategic Management &Business Policy (Text Book) Azhar Kazmi; Tata McGraw Hill; Latest
2. Strategic Management Ireland, Hoskisson & Hitt; Cengage Learning; Latest
3. Strategic Management: The Indian Context R Srinivasan; Prentice Hall of India; Latest
4. Crafting and Executing Strategy: The Quest for Competitive Advantage-Concepts and Cases
(Text Book) Thompson, Strickland, Gamble & Jain; Tata McGraw Hill; Latest
 a. Course Name: Comprehensive Project
b. Course Code: 06200203
c. Prerequisite: Basic knowledge of research methodology and Business statistics
d. Rationale: It enables students to define the problem, develop the appropriate approach, formulate
the research design, and prepare questionnaire and do pilot study
e. Course Learning Objective:
CLOBJ 1 Familiarize with Industry Environment

CLOBJ 2 Show how to do Literature Review and propose the research analytical model

CLOBJ 3 Illustrate several research designs e.g. exploratory, descriptive, and causal
research

CLOBJ 4 Explain Questionnaire format and questionnaire errors

f. Course Learning Outcomes:

CLO 1 Define the Industry Problem
CLO 2 Develop the appropriate approach towards Industry Problem
CLO 3 Formulate the research design to conduct the Research
CLO 4 Prepare questionnaire and do pilot study prior to full fledged Data Collection

g. General Model Format for CP Project

[Option 1: If project is based on Research]

SR.NO. PARTICULARS Total Semester

No. of

Pages.

PART – I GENERAL INFORMATION 3 to 5 III

 1 About the Company / Industry / 8 to 12 III
Sector Overview of World Market

Overview of Indian / Gujarat Market

Growth of the Company / industry /
Sector

2 About major Companies in the Industry 5 to 10 III

3 Product Profile (Major Products) Upto 5 III

PART – II PRIMARY STUDY

4 Introduction of the Study III

Literature Review 4 to 6
Background of the Study
Problem Statement 2 to 3
/Rationale / of the Study
Objectives of the Study 1 to 2
Hypothesis
Upto 1

Upto 1

5 Research Methodology 10 to 15 III

Research Design
Source/s of Data
Data Collection Method
Population
Sampling Method
Sampling Frame
Date Collection Instrument
Data Collection Work to be commenced III & IV
in

Sem. III and continue in Sem-IV also.

6 Data Analysis and Interpretation 30 to 50 IV

7 Results and Findings 5 to 10 IV

8 Limitations of the Study 1 to 2 IV

9 Conclusion/Suggestions 2 to 3 IV

(No. of pages suggested above are a part of model guidelines & they may increase / decrease,
depending on the scope of the research work and guidance of faculty guide)

o Annexure
o Bibliography
 General Model Format For CP Project

[Option 2: If project is based on Industry study / Industry Defined Problems]

o Preface
o Acknowledgement
o Declaration
o Executive Summary

SR. PARTICULARS No of Semester

NO.
Pages

PART – I Industry Study III

1 Growth and Evolution of Industry in India 2 to 3 III

2 Product Profile 2 to 3 III

3 Demand determination of the industry 2 to 3 III

4 Players in the Industry 2 to 3 III

5 Distribution channel in the industry 2 to 3 III

6 Key Issues and Current Trends 2 to 3 III

7 PESTEL Analysis (depends on nature of study, as per 5 to 10 III

the

guide’s suggestions)

PART – II Company Study

8 Financial Analysis of Chosen Industry (depends on 10 to IV

nature 15

of study, as per the guide’s suggestions)

9 Industry Analysis: Michel Porter’s Five Force Model 7 to 10 IV

(depends on nature of study, as per the guide’s

suggestions)

10 Future outlook 3 to 5 IV

11 Company Information and Product Profile 5 to 10 IV

12 Organisational Structure and Functional Departments 5 to 10 IV

13 SWOT Analysis 10 to IV
 15

14 Problem/s Identification, Analysis of Situation and 5 to 10 IV

Suggestive Measures to overcome the problems (if CP
is

based on Industry Defined Problems)

Future Outlook/Conclusion/Suggestion 5 to 10 IV

(No. of pages suggested above are a part of model guidelines & may increase / decrease, depending on
the scope of the research work and guidance of faculty guide)
o Annexure
o Bibliography
MODEL GUIDELINES ABOUT THE CONTENTS OF THECOMPREHENSIVE PROJECT

(If the project is based on Industry Study)

Part I

1. Growth and Evolution of Industry in India

2. Product Profile
3. Demand determination of the Industry
□ Price
□ Income of targeted customers
□ Penetration level
□ Availability of Finance
□ Replacement Demand
□ Promotion Schemes
□ Excise duty structures
4. Players in the Industry
□ Number of Players
□ Market Share of Various Brands/Firms
5. Distribution channel in the industry
6. Key Issues and Current Trends
□ Product Quality/Technology
□ Customer Service
□ Pricing
□ Promotion
□ Company specific marketing strategies
□ Segmentation and Positioning
□ Current trends in the industry
7. PESTEL Analysis
□ Import duties on Components and finished goods
□ Taxes and Levies
□ Non-Tariff Barriers
8. Future outlook/Comments
9. Suggestions
10. Conclusion
 Part II
• Introduction and company profile
• Growth of the company
• Product Profile
• Functional Departments
o Production Department
o Marketing Department (Product, Price, Distribution, Promotion, Segmentation, Targeting
Positioning)
o Finance Department (Ratio Analysis, Du-Pont analysis, ROI analysis, Leverage analysis,
Working Capital analysis)
o Human Resource Department
o Information Technology
o Others
• SWOT Analysis
• Financial Analysis of Chosen Industry
• ROI
• Dupont Analysis
• Leverage Analysis
• Working Capital Management Analysis
• Any other Financial Analysis
• Industry Analysis: Michel Porter’s Five Force Model
• Problems Identification, Problems Analysis and Remedial Measures
• Future Outlook/Conclusion/Suggestion
 MODEL GUIDELINES ABOUT THE CONTENTS OF THE COMPREHENSIVE PROJECT

Option 3: If CP is based on a Project feasibility study

Preface Acknowledgement
Declaration Executive Summary

SR. NO. PARTICULARS Work to

be done in
Sem.

PART – I Industry Study III

1 Growth and Evolution of Industry in India III

2 Product Profile (Major Products) III

3 Players in the Industry III

4 Demand determination of the Industry III

5 Future Prospects III

PART – II Feasibility Study IV

5 Introduction IV

6 Marketing Feasibility IV

7 Technical Feasibility IV

8 Financial Feasibility IV

9 Human Resource Requirement IV

10 Conclusion (Overall Viability) IV

Annexure Bibliography

SPECIFICATIONS FOR COMPREHENSIVE REPORT

1 Paper Size A4

2 Margins Left Side - 1.5 cm

Right Side - 1 cm Top
Bottom - 1 cm

3 Line Spacing 1.5 Lines

4 Paragraph Spacing Double Lines

5 Page Numbers At bottom – Centre (Middle)

6 Font Type Arial

7 Font Size (FS) For normal – 12

8 Bold / Italic / Underline Should be used for specific purposes only

9 Alignment Page Justify

10 Heading Upper case, Bold, Centre, FS – 14

Subhead Bold, Left Aligned, FS- 12, No Colon (:)

11 Tables/ Graphs/ Diagrams Title, No. and Source

12 Borders / Shades No Borders , Headers , Footers

13 Word Breaking No word Breaking

14 Chapter Name On Separate Page – Before the start of

the Chapter

Centre Aligned on the Page No

page Numbers on it

Next page start the Chapter – do not

repeat the title on the next page

15 Report Hard Bound

Binding
(Semester IV Cover – Black Plastic coated
only)
Writing –Golden color only

16 Copies of Hard : Total 2 Copy

thReport
(Semester III) For Institute – 01 (Spiral Binding) For
Student – 01 (Spiral) (Optional) Soft :
01 Copy

CD should have following information in

Word format:

Name of the Student

Enrollment No.

CP Title Year

Guide Name

16 Copies of the Hard : Total 2 Copy

Report
(Semester IV) For Institute – 01 (Hard Binding – Black)
For Student – 01 (Spiral) (Optional)
 Soft : 01 Copy

CD should have following information:

Name of the Student

Enrollment No.

CP Title

Year

Guide Name

17 No. of pages for the report 30 – 40 Pages approx.

(Semester III)

No. of pages for the report Not more 100 to 125 Pages (combine of

(Semester IV) Sem-III and IV)

 a. Course Name: Summer Internship Project (SIP)
b. Course Code: 06200206
c. Prerequisite: Basic knowledge of different functions/ departments of organization and
managerial concepts
d. Rationale: It enables students to understand departments individually and their coordination /
integration to meet goals and objectives; and in the process identify the issues and resolve them
e. Course Learning Objective:
CLOBJ 1 Enable students to gain hands-on experience in their chosen field or industry
through immersive internship projects, allowing them to develop practical
skills and competencies

CLOBJ 2 Enhance students' problem-solving skills by engaging them in real-world

projects and challenges, encouraging critical thinking, creativity, and analytical
reasoning in addressing complex problems

CLOBJ 3 Develop students' project management skills by assigning them

responsibilities, tasks, and deliverables within their internship projects,
allowing them to plan, execute, and evaluate project outcomes.

CLOBJ 4 Provide students with exposure to different industries, sectors, and

organizational cultures, allowing them to gain insights into industry trends,
market dynamics, and career pathways.

f. Course Learning Outcomes:

CLO 1 Develop and enhance a range of professional skills, including communication,
problem-solving, project management, research, and analysis, through hands-
on experience and experiential learning.
CLO 2 Demonstrate professional growth and maturity by adapting to professional
work environments, demonstrating professionalism, and taking ownership of
their internship projects and responsibilities
CLO 3 Gain insights into industry trends, market dynamics, and best practices within
their chosen field or industry, enhancing their understanding of industry-
specific challenges and opportunities
CLO 4 Engage in self-reflection and learning, critically evaluating their internship
experiences, identifying areas for growth and improvement, and setting goals
for future professional development

g. Guidelines for Summer Internship Project

A student shall be required to select a topic for study from his / her MAJOR Elective Functional area
in consultation with Internal Faculty Guide and complete a research study project as a ‘Summer
Internship Project’ for a period of 6 to 8 weeks as mentioned in the structure of the MBA syllabus
of Parul University. It may be in the form of analysis of a problem, development of a new product,
method and technology or the application of some new methods, policy analysis etc. The activity
includes collection of information and data analysis and interpretation of collected data and
suggesting solutions, alternatives etc.
The objectives of the Study Project are:

1. To involve students in identifying and understanding the industry problem.

2. To provide students an Industrial Exposure and encourage them for practical
research work.
3. To develop research and analytical ability in the students.
Outline

Each student is to submit a written project synopsis to his/her respective guides. The project
synopsis must comprise the following aspects:

1. Title of the Project: Title should be meaningful and should convey the broad
aspects that will be covered in the body and the scope of the project.
● Select a title which clearly describes the project you will be doing.
● Use simple words like, A Study of…, An analytical study of….., Comparative study
of…….
● Do not write titles like. 'Performance Management', 'Branding', be very specific
and clear. Remember title generates the interest of the reader, as such meaningful
and apt title is of prime importance
● Select a project where;
a) You have some interest and understanding of the topic. b) There is a possibility to get sufficient
data. C) Knowing that world knows everything, try and give something new or different in your
topic. (Research Gap)

2. Organization/Company: Mention the name of organization/company and the

functional area
3. Briefly explain the nature of the organization and its business (e.g. marketing,
finance and human resource) where you intend to do your project.
4. Introduction of the Topic: Briefly introduce the topic on which your project is based.
5. Objectives & Scope:
● Objectives should be in similarity with the title
● There can be one or many objectives. It is not necessary to have many objectives
for window dressing … (that may land your project in trouble)
● Objectives may be divided in Primary and secondary objectives as per the need /
importance / flow of the project.
● Be brief and number your objectives (this facilitates giving references whenever
necessary).
● Writing many objectives to impress or give the page a good look is unwarranted.
Restrict yourself to those objectives for which you can achieve / get some
information.
● In the course of internship you may work on many processes / functions … all will
not be the objectives of the research project & need not to be included in the project
report which you submit to the Institute.

6. Research Methodology:
● Choose the right research tools with the help of internal guides and experts from
the company. You are advised to refer to a good RM book and keep one copy with
you as a ready reckoner.
● Remember that research methodology is of vital importance in your project and
carries significant weight-age in project viva. Hence take it seriously.
● Literature review is very important & you need to allocate considerable time to
visit libraries & websites. Keep the visits and information records updated, they are
necessary for giving references. (Strictly avoid copying verbatim from books).
● Hypothesis …, test rightfully if you choose to go ahead with it.
i. Research design ii. Sampling design

iii Sample size iv. Sample location

.

v. Data type vi. Instrument used

vi Analytical Tools
i.
 7. Findings
Write findings chronologically & inline with the objectives. Give references to primary and
secondary data for each finding. e.g. (refer question no. ABC & XYZ).

8. Suggestions

Write suggestions, if any, give reference for each suggestion. E.g. (refer finding no. XYZ). Ensure that you are
not suggesting anything which is not studied in the course of project.
9. Expected Outcome: Briefly discuss the expected outcome of the project
10. References/Bibliography: Source for your synopsis
Note: References must be at the end of each chapter while bibliography must be at the end of the
Project report.

11. Annexure:
It should be indexed. Attach those annexures which have its reference in the main text of the
report.

What Goes into an Annexure:

Supplementary & Secondary Reference Original data

Long Tables Questionnaires & Letters

Schedules or forms used in collecting data Internet

Printout

Industry Print Out

12. Proofing:

● Read the completed project at least three times. Get it checked for grammar and
spellings (You may use MS office Spell Check Wizard).

● Reconfirm congruence from objectives to conclusion. Check that you have given all
the references correctly.

● When you finish the project work, get it checked from the faculty guide.

● Prepare executive summary of the project, present it to your friends / peers, clear
their doubts regarding your project material do changes as necessary

● Simplify. Rectify & clarify the project as applicable

● Ensure you do not print any logo of the company you have worked for, (Except for the
certificate given by the company.)

● After final approval of the draft (and successful completion of Internal Viva) get the
 completion certificate from internal guide and get the project printed and bound, well
in advance. Take extra care to proofread your copy and embossed title page.

● Present the recorded progress report to internal guide

● Get a guide's signatures, put your signatures e.g. acknowledgement, Certificate etc, and
submit the project copies to designated authorities before the deadline.

● No headers/footers are permitted except page numbers

Specifications for Summer Internship Project

Following aspects must be adhered to as given in while compiling the body of report

a. Page Size: Good Quality White A4 size paper should be used for typing and duplication.

b. Chapter/Para Numbering: The chapters are to be numbered as Chapter-1, Chapter-

2 etc. The heading/title of the chapter is to appear below the chapter number in
uppercase. Paragraphs are to be numbered as 1,2,3 etc in every chapter separately.
Sub-paras are to be numbered as 1.1, 1.2, 1.3----, 2.1, 2.2, 2.3-----etc. Sub-sub paras are
to be numbered as 1.11, 1.12, 1.13, 2.11, 2.12, 2.13 etc.
c. Page Specifications
(i) Left Margin 1.5 inch

(ii) Right Margin 1.25 inch

(iii) Top Margin 1 inch

(iv) Bottom Margin 1 inch

d. Page Numbers:
i. All the initial pages excluding the title page but including the certificates,
acknowledgements, contents should be numbered using roman numbers.
ii. All text pages starting from Body of the Project Report should be numbered at the
bottom center of the pages using Arabic numbers.
e. Normal Body Text
i. Font Size: 12, Times New Roman, 1.5 Spacing, Single Side Writing.
ii. Paragraphs Heading Font Size: 12, Times New Roman, Bold
iii. Page/Title Font Size: 14
f. Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/ figure as given below:
i. Table No-1: Number of Employees in Organisation ABC
ii. Figure No-1: Data Flow Diagram
g. Binding & Color Code of the Report
Particulars PIMR PIM-MBA PIET-MBA

Hard Bound Report Yes Yes Yes

Background of the Dark Brown Navy Blue White

cover page

Color of Letters Golden Silver Golden

Specifications for Chapters

The Guidelines for carrying out the report is given in the following paragraphs. Each student is to
compile his/her study in six chapters as detailed below:

Chapter-I: Introduction

Introduction:

It should include

(a) ) Meaning of the concept

(b) Rationale for choosing the topic/problem under study

(c) Implementation strategy of concept in your present study.

Objectives of Study: It should be pragmatic and consistent with the title of the study and
achievable during the course of study within the prescribed schedule. Students are advised to
develop the objectives in consultation with their respective Institute/ Industry Mentors. The
objectives must start with action oriented verbs. A sample of objectives is given below as example:

“(a) To study the growth of sales of Utility Vehicles in Gujarat State.

(b)To compare the market share of SUVs and TUVs Gujarat State.”

Scope of Study:

The scope of the study refers to the parameters in which the study will be operating. This also
reminds a researcher that his method of investigation should be centred around trying to solve the
problem within the provided scope. The scope of study should clearly mention the activities
that are actually performed in the study.

It should include the period of study, the functional area (HR, Finance and Marketing) and volume
of work carried out in the study. With reference to above objectives, the scope of study could be as
follows (note this is suggestive and not exhaustive):

(a) To collect and analyze the sales data of Utility Vehicles in Gujarat State of the last five
years. For this purpose secondary data from the published sources and the dealers is
collected.

(b) To carry out a market survey of customer perception for the use of Utility Vehicles. Data
is collected through a structured questionnaire.”

Company Profile:Following aspects need to be covered in the first chapter in order to know the company
profile:

Name of the firm/company, its complete address along with telephone numbers, email
address, website name. Mention whether local, national or multinational. If
National/multinational, give location & address of the registered office and geographical
areas of operation of the company.
Explain the nature of the Organization and its business (service/production/trading etc), i.e., type
of industry & business in which the company is operating. Mention specific functional area, if any,
such as marketing, finance, HR, logistics etc, in which the company is operating.

Company’s vision & mission.

Product range of the company.

Size (in terms of manpower & turnover) of organization.

Organization structure of the company.

1.4.7. Market share & position of the company in the industry.

Industry Profile:

Brief profile of the Industry including its current status from which the company belongs.

Chapter-II: Review of Literature

A literature review is a summary of research that has been published about a particular subject. It
provides the reader with an idea about the current situation in terms of what has been done, and
what we know. Sometimes it includes suggestions about what needs to be done to increase the
knowledge and understanding of a particular problem.

Students have to carry out a methodical examination of available study material (books, journals,
periodicals, official gazettes, etc) on the topic of your study. Provide the existing information on the
research work already done by way of fundamental nature of the study and the writer’s name and
references of publications.

This chapter must include a minimum 15 literature reviews on the topic of your study.
Chapter-III: Research Methodology

1. It must specify the following:

a) Universe

b) Research design

c) Sampling Type

d) Sample size & Sample location

e) Data type

f) Instrument used for Data collection

g) Analytical Tools

h) Hypothesis, Identified independent and dependent variables,

i) Contents analysis– Notes (References)

2. Framing of Questionnaire wherever applicable & relevance of each question

 asked in questionnaire

3. Constraints/Limitations under which the study has been undertake

Chapter-IV: Data Analysis & Interpretation

Raw data (primary or secondary) collected must be transformed to standard formats such as tables,
charts, graphs, diagrams etc and is to be presented in this chapter. This chapter will include
Decodification of data, Classification of Data, Tabulation of the data, Application of analytical tool(s),
Use of graphs, Depiction of Bar diagrams, Histogram and its observation and inferences drawn.
Proper titles, legends, scales, source (s) etc must be mentioned along with each diagram.

This chapter is the most important part of the study, wherein students are required to apply
established theoretical concepts/tools/techniques to the data presented and draw inferences.
Students are required to discuss rational and logic for drawing inferences. For each inference,
proper linkages are to be established either with the data analyzed or with the calculation (s) to be
included in this Chapter. Wherever calculations are to be carried out, it must be provided before
drawing any inference. The inferences are to be presented in narrative form from each data set
along with limitation (s) due to data insufficiency, if any.

Chapter-V: Summary & Conclusions

This Chapter should comprise the following:

Results of the Study: These are to be presented and supported by facts & figures in narrative form
and be culled out from the Chapter-IV. The sequence of the results must be consistent with the
objectives of the study mentioned in Chapter-I. Also, mention the achievement of objectives or
otherwise.

Suggestions, Scope for further Study & Conclusion: Suggestions based on results of the study is
to be provided. Any scope for extension of the study to new geographical areas, segments, time with
larger data, is to be mentioned under this heading. Finally, Conclusion should cover findings of the
work, whether the stated objectives of the work is achieved with full justification,
recommendations, limitations, directions for future development.

Formats for Internship Report

The final report is comprised of the following sequence

• Cover Page

• Declaration

• Institute Certificate

• Company Certificate

• Preface

• Acknowledgement

• Executive Summary

• Table of Contents
• Body of the project Report

• Bibliography

• Annexure
a. Course Name: Strategic Financial Management (Finance)
b. Course Code: 6201201
c. Prerequisite: Basic Understanding of the Financial Management core concepts and
its applicability
d. Rationale: The Course equips the students in understanding the relevance of risk
and uncertainty in making strategic decisions.
e. Course Learning Objective:

CLOBJ 1 Interpret the financial statements for strategic planning and decision-making.

CLOBJ 2 Identify and apply financial management techniques like DCF, RADR, COV and
Decision Tree to projects.

CLOBJ 3 Evaluate and relate the impact of inflation and taxation in the investment
appraisal process & also risk and uncertainty in investment appraisal including
sensitivity analysis, use of a risk adjusted discount factor, simulation,
probability analysis and scenario analysis.

CLOBJ 4 Integrate financial analysis, risk evaluation, and strategic planning processes to
formulate comprehensive financial plans aligned with organizational goals and
objectives

f. Course Learning Outcomes:

CLO 1 The students will be able to analyse and interpret meaningfully the financial
statements of the firms.

CLO 2 The students will be able to apply the project evaluation techniques and take
appropriate decisions.

CLO 3 The students will be able to relate and formulate the strategies and techniques
to mitigate particular business risks.

CLO 4 Students will possess the capability to integrate financial analysis, risk
assessment, and strategic planning into the development of comprehensive
financial plans that effectively manage uncertainties and align with the long-
term objectives of the organization.
 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: 20% 10

The Basics: Strategic Financial

Management and Financial Planning
Financial Strategy and Planning

2 Module 2: 30% 20

Risk and Uncertainty: Treatment of Uncertainty:

Dysfunctional Risk Methodologies , Decision Trees ,
Sensitivity Analysis, RADAR, Coefficient of Variation,
Mean-Variance Methodology ,Certainty Equivalence &
Investors Utility

3 Module 3: 30% 18

Risk Evaluation and Capital Budgeting, Valuation of

Business and Industrial sickness

4 Module 4: 20% 12

MBA sem3 booklet 2|Page

 Value-Based Management, Financial Architecture:
Contemporary Issues and Strategic Financial
Management, Financial Distress.

5 Module 5: - -

Students should select a particular company from S&P

BSE 100/ S&P BSE 200/ S&P BSE 500/ NIFTY 50/ CNX
100/CNX 200 and CNX 500 and apply relevant
principles of strategic financial management to the
company based published annual reports of the
company for the last 3 years

i. Text Book and Reference Book:

1. STRATEGIC FINANCIAL MANAGEMENT (Textbook)Sofat , Rajni and Hiro , Preeti;
Prentice Hall; Latest

2. FINANCIAL MANAGEMENT: Khan and Jain; Tata Mcgraw-Hill Education; Latest

3. STRATEGIC FINANCIAL MANAGEMENT Ravi M. Kishor; Taxmann; Latest

Reference Book:

1. Strategic Financial Management (Textbook) Alan Hill; Free e-book BookBoon.com;

Latest

MBA sem3 booklet 3|Page

 a. Course Name: Security Analysis & Portfolio Management (Finance)
b. Course Code: 06201202
c. Prerequisite: Basic Understanding of the Financial Management core concepts and
its applicability
d. Rationale: Mastery in evaluating securities and constructing diversified investment
portfolios to optimize returns while managing risk effectively.
e. Course Learning Objective:

CLOBJ 1 aware about the process to trade off risk and return for managing investment
to achieve optimal return.

CLOBJ 2 enable the students to demonstrate their compiling, calculating,

communicating, analysing, managerial and problem-solving skills in the
financial world.

CLOBJ 3 enable the students to analyse the stock with the help of technical analysis and
fundamental analysis.

CLOBJ 4 provide students with a comprehensive understanding of investment strategies,

asset allocation, and portfolio management principles

f. Course Learning Outcomes:

CLO 1 The students will be able to identify and recall the processes to trade off risk
and return with evaluation of historical and expected return and risk of the
financial investment avenues and portfolios.

CLO 2 The students will be able to identify and frame the need-based investment
strategy for the investors with the help of technical analysis and fundamental
analysis.

CLO 3 Students will be able to analyse, compare and conclude the impact of micro and
macro-economic factors on the financial market.

CLO 4 Students will possess the capability to analyze and manage investment portfolios
effectively, applying asset allocation strategies and portfolio management principles to
optimize returns while managing risk within diversified portfolios.

MBA sem3 booklet 4|Page

 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1:

Introduction: Concept, Investment, Investment Avenues,

Speculation & Gambling, Influencing Factors of
Investment Decision Making-. Buying and Selling:
Brokers-The process of trading- margin trading etc,

types of orders.

Risk & Return: Measurements of Risk and Return - Mean,

Standard

Deviation & Variance, Classification of Risk, Management 20% 12

of Risk

2 Module 2:

Equity Valuation: EIC framework economic analysis-

Calculation of Intrinsic value of Equity-Behaviour finance
and efficient market theory and technical analysis. Tools
and uses.
30% 18

MBA sem3 booklet 5|Page

 3 Module 3:

Valuation of Bonds & Portfolio Management: Investment

in bonds, types of bonds. Interest Rate theory and Bond
Duration. Bond Portfolio Construction. Portfolio Revision,
Portfolio Management, Portfolio Evaluation ± Sharpe,
Jensen, Treynor & Fama Net Selectivity.
30% 18

4 Module 4:

Equilibrium in Capital Market: The Capital Asset Pricing

Model, Single- index model, Arbitrage Pricing theory,
Selection and construction of optimal portfolios. Portfolio
Management process
20% 12

5 Module 5: Practical

Index construction methods.

EIC analysis of any selected company. Selected tools of

technical analysis.

Use of Discounted Cash Flow technique for selection

Application of CAPM Model

Use of Sharep, Jensen and Treynor to measure the

performance of

Mutual Fund Scheme

0% 0

i. Text Book and Reference Book:

1. Investment Analysis and Portfolio Management (textbook) - Prasanna Chandra;

Tata Mcgraw-Hill Education; Latest
2. Investment Analysis and Behaviour (Textbooks) - Reilly and Brown; Tata
Mcgraw-Hill Education; Latest
3. Investments-ZviBodie, Alex Kane; Tata Mcgraw-Hill Education; Latest
MBA sem3 booklet 6|Page
 4. Security analysis and Portfolio Management -Fischer and Jordon; Pearson
Education; Latest

MBA sem3 booklet 7|Page

 a. Course Name: International Finance (Finance)
b. Course Code:
c. Prerequisite:
d. Rationale:
e. Course Learning Objective:

CLOBJ 1 Make students aware with fundamentals of International Finance

CLOBJ 2 Make students aware of Currency Exchange rate system

CLOBJ 3 Make students understand tools, techniques and strategies to make decisions
related to International Finance

CLOBJ 4 Enhance students' awareness of the global financial environment, including

international financial institutions, regulatory frameworks, and emerging
trends in international markets.

f. Course Learning Outcomes:

CLO 1 Compute International Financial transactions in a Multinational Company

CLO 2 Apply their knowledge and trade in currency market

CLO 3 Apply hedging techniques to hedge their positions in currency market

CLO 4 Develop the skills and knowledge necessary to navigate the complexities of
international financial markets, including identifying opportunities, assessing
risks, and implementing strategies to achieve financial objectives in a global
context

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100
MBA sem3 booklet 8|Page
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: Foundations of International Financial

Management

Globalization and the Multinational Firm (T1-Ch.1)

International Monetary System (T1-Ch.2)
30% 18
Balance of Payments (T1-Ch.3)

The Market for Foreign Exchange (T1-Ch.5)

Determination of Exchange Rates (T2 – Ch.6)

2 Module 2:

International Banking and Money Market (T1-Ch.6)

International Bond Market (T1-Ch.7)

International Equity Markets (T1-Ch.8) International

Portfolio Investments (T1-Ch. 11)
20% 12
Foreign Direct Investment and Cross-Border Acquisitions
(T1-Ch.15)

3 Module 3:

Exchange Arithmetic

Ready Exchange Rates, Ready Rates Based on Cross

Rates, Forward Exchange Rates, Execution of Forward 20% 12

Contracts (T2– Ch.12,13,14,15)

4 Module 4:

MBA sem3 booklet 9|Page

 Management of Transaction Exposure, Economic

Exposure and Translation Exposure (T1-Ch. 8,9,10)

Foreign Trade Contracts and

Documents International Trade

Contracts (T2 – Ch.18) Letters of

30% 18
Credit (T2 – Ch.19)

Documents in Foreign Trade (T2

– Ch.21) Incoterms (T2 – Ch.23)

5 Module 5:

Cases on International Financial Management 0% 0

*Continuous Evaluation:

It consists of Assignments/Seminars/Presentations/Quizzes/Surprise Tests

(Summative/MCQ) etc.

i. Text Book and Reference Book:

1. International Financial Management (textbook) Eun / Resnick; Tata

Mcgraw-Hill Education; Latest
2. Foreign Exchange & Risk Management (textbook) C. Jeevanandam; Sultan
Chand and sons; Latest
3. International Financial Management - J. Madura; South Western
Publications; Latest
4. Multinational Financial Management - Alen Shapiro-John; Wiley
publications; Latest
5. International Financial Management-P. G Apte; PHI; Latest

MBA sem3 booklet 10 | P a g e

 a. Course Name: Labour Legislation 1 (Human Recourse)
b. Course Code: 06202201
c. Prerequisite: Understanding the foundation about the various statutory
compliances and labor codes
d. Rationale: It enables the students to understand the various labor laws and
compliances which helps to maintain the framework within which employers,
workers and their representatives can interact with regard to work-related issues.
e. Course Learning Objective:

CLOBJ 1 To summarize the knowledge of labor laws, especially the nature and scope of
labor law.

CLOBJ 2 To illustrate the rationale of labor laws in organizations, the labor laws in India,
occupational hazards and risk, and managing employee relations at work.

CLOBJ 3 To examine the theoretical aspects, problems and issues in arbitration and
collective bargaining and models of adjudications.

CLOBJ 4 To understand the laws related to working conditions in different settings.

f. Course Learning Outcomes:

CLO 1 Labour law and industrial relations, both in terms of theories and Legislations.

CLO 2 The nature and scope of labour law and labour laws in India and Managing
employee relations in Trade Unions

CLO 3 Statutory code, disciplinary action, arbitration decisions, and other legal
doctrine, creating new opportunities for disputants to forge mutually
advantageous terms and conditions of settlement, Right against exploitation at
workplace and working conditions.

CLO 4 They will learn the salient features of welfare and wage Legislations also to
integrate the knowledge of Labour Law in General HRD Practice.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme

MBA sem3 booklet 11 | P a g e

 (Hrs./Week) Total
Cre
dit External Internal
Lect Tut Lab
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: Introduction to IR:

Industrial Relation – Nature of IR; Approaches to

IR; Importance; Factors affecting; Prerequisites for
successful IR
Regulative Legislations:

Industrial Dispute – Concept & Nature of Industrial

Dispute; Causes; Strikes; Lockout; Lay-off &
Retrenchment; Closure; Unfair Labour Practices;
Trade Union & its Role- Definition; Why employees
join TU; Trade Unions in India; Duties of TU; Rights &
privilege 25% 15

Trade Union Act 1926- Appointment of TU; Registration;

Cancellation;

2 Module 2:

Industrial Dispute Act 1947 – Definition; Objectives;

Methods & Mechanism of resolving dispute; Worker’s
Participation in Management; Collective Bargaining;
Tripartite & Bipartite; Principal of Natural justice;
Notice of Change- Sec 9; Machineries for prevention and
settlement of ID;
Standing Order - Definitions; Objectives; Models;

MBA sem3 booklet 12 | P a g e

 Procedure for approval 25% 15
Discipline & Grievance Handling – Meaning &
Definition; Objectives; Types; Procedures; Domestic
Enquiry process

3 Module 3: Laws on Working Conditions:

Factories Act - Definition; Objectives; Provisions

regarding Health & safety; Provisions regarding Welfare
of Workers; Procedure for Approval; Licensing and
Registration; Working hours and Leaves;
Shops & Establishment – Objectives & Definitions;
Registration and Important Provisions
Social Security Legislations:

Contract labour Act – Definition & objectives;

Registration of establishments; Licensing of contract;
25% 15
Rights & duties of Principal employees; Penalty & offences

4 Module 4: Apprentice Act & Social Security Act 2008

Sexual Harassment Law - Nature; Provisions; Supreme

Court Verdicts; Anti- Sexual Harassment Laws/Guidelines
25% 15
in India

5 Module 5:

Practical Sessions involving calculations and case study 0% 0

discussions

i. Text Book and Reference Book:

1. Managing Industrial Relations and Labour Legislation (TextBook) B D Singh; Excel
2. Labour Laws Taxmann; Taxmann
3. Dynamics of Industrial Relations Mamoria,, Mamoria & Gankar; Himalaya
Publishing House
4. Labour Laws (TextBook) H L Kumar; Universal Law Publishing House

MBA sem3 booklet 13 | P a g e

 a. Course Name: Human Resource and Organizational Development (Human
Resource)
b. Course Code: 06202202
c. Prerequisite: A basic understanding of business principles, management concepts,
and psychology can be helpful
d. Rationale: Individuals with the knowledge, skills, and tools to navigate the
complexities of the modern workplace for contribute to the long-term success and
sustainability of organizations across industries
e. Course Learning Objective:

CLOBJ 1 Understand the role of human resource management (HRM) in international

contexts.

CLOBJ 2 familiarize and understand specific topics-globalisation, work and labour

regulation; strategic HRM issues in international contexts; issues related to
host, home and third country nationals; recruitment, selection, training,
development and compensation in international contexts, expatriation and
repatriation

CLOBJ 3 Understand the salary package under international assignments and other
allowances provided to the expatriate

CLOBJ 4 Is able to analyses and apply various training and development mechanisms in developing
employee competencies and assess its effectiveness.

f. Course Learning Outcomes:

CLO 1 Students will be able to understand issues, opportunities and challenges

pertaining to international HRM.

CLO 2 Learners will be able to develop competency in dealing with cross-cultural

situations and understanding the strategic and functional roles of HRM in
various international contexts, especially in areas such as recruitment and
selection, performance management, training, learning and development,
career management, compensation, motivation and repatriation.

CLO 3 They will be able to know the international assignments under the expatriate
for home country nation employees and to know the female expatriate issues
related to international assignments.

MBA sem3 booklet 14 | P a g e

 CLO 4 Is able to analyse role of HR in business strategy success and able make HR as a profit centre
with traditional and contemporary HR practices.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1:

Introduction, Definitions of HRD, Evolution of HRD, HRD

and HRM, HRD Functions, Role of HRD, Professional,
Challenges to organizations and HRD, Professionals,
Framework for HRD Process, Definitions, Purpose of 17% 8
Needs,Levels of Need analysis, Strategic/Organizational
Analysis,Task analysis, Person analysis, Prioritizing HRD
Needs

2 Module 2:

Designing Effective HRD programs, Defining the

objectives of the HRD interventions, Selecting the
Trainer, Preparing a lesson Plan, Selecting training
methods, Preparing training materials, Scheduling HRD
ProgramsTraining Delivery methods, On-Job Training
methods, Classroom Training approaches, Computer
33% 22
based training Program, Implementing the Training

MBA sem3 booklet 15 | P a g e

 Programs, Purpose of HRD Evaluation, Models and
frameworks of evaluation, Accessing impact of
HRD Programs, Ethical issues concerning Evaluation

3 Module 3:

Career Management and Development: Introduction,

Defining Career Concepts, Stages of Life and Career
Development, The Process of Career Management, Roles
in Career Management, Career Development Practices
and Activities, Issues in Career Development, Delivering
Effective Career Development Systems
Management Development: Introduction, Describing
25% 15
the Manager’ job: Management Roles and Competencies,
Making Management Development Strategies,
Management Education, Management Training and
Experiences, Example of Approaches used to Develop
Managers, Designing Effective Management Development
Programs

4 Module 4:

Organization Development: Organization

Development Theories and Concepts, Models of
Planned Change, Designing an Intervention Strategy,
Types of Interventions: Human Process- Based, Types
of Interventions: Techno Structural, Types of
Interventions: Socio technical Systems, Types of
Interventions: Organizational Transformation, Whither
Organization Development?
HRD and Diversity: Diversity Training and Beyond: 25% 15
Introduction, Organizational Culture, Labor-Market
Changes and Discrimination, Adapting to Demographic
Changes, Cross-Cultural Education and Training
Programs, human Resource Development Programs for
culturally diverse Employees, Other Human Resource
management Programs and Processes

i. Text Book and Reference Book:

2. Human Resource Development (textbook) Werner & Desimone; Cengage

MBA sem3 booklet 16 | P a g e
 Learning; Latest
3. An experiential Approach to Organizational Development (textbook)
Donald R. Brown and Don Harvey; Pearson; Latest
4. Understanding HRD System Pareekh Udai & TV Rao; Tata McGraw-Hill;
Latest
5. Organizational change and development Kavita Singh; Excel books; Latest
6. Human Resource Development Santosh Gupta and Sachin Gupta; Latest
7. Organisation Development French,W.L. and Bell, C.H.,; PHI; Latest

MBA sem3 booklet 17 | P a g e

 a. Course Name: International Human Resource Management (Human Resourse)
b. Course Code: 06202203
c. Prerequisite: understanding of basic fundamentals of international HRM
d. Rationale: It designed for individuals wishing to either develop their
understanding and expertise in human resources, or for those who want to branch
out into this area of management.
e. Course Learning Objective:

CLOBJ 1 To understand the role of human resource management (HRM) in international

contexts.

CLOBJ 2 Understand specific topics including globalisation, work and labour regulation;
strategic HRM issues in international contexts; issues related to host, home and
third country nationals; recruitment, selection, training, development and
compensation in international contexts, expatriation and repatriation.

CLOBJ 3 To critically understand the salary package under international assignments

and other allowances provided to the expatriate.

CLOBJ 4 Students will be able to explain the factors need to be taken into consideration in designing
of compensation and performance management system in MNC’s.

f. Course Learning Outcomes:

CLO 1 Students will be able to understand issues, opportunities and challenges

pertaining to international HRM.

CLO 2 Learners will be able to develop competency in dealing with cross-cultural

situations, especially in areas such as recruitment and selection, performance
management, training, learning and development, career management,
compensation, motivation and repatriation.

CLO 3 They will be able to know the international assignments under the expatriate
for home country nation employees and to know the female expatriate issues
related to international assignments.

CLO 4 Students will be able to discuss the role of Human Resource Development in the context of
Global Human Resource Management.

MBA sem3 booklet 18 | P a g e

 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: Introduction to IHRM scenario:

Globalization nature and its effect.

Nature of IHRM:

• Meaning of IHRM and difference between domestic

and IHRM

• Functional Positioning of IHRM/ strategy of IHRM

• Organizational Context/ Structure of IHRM

• Model of IHRM / Nature of IHRM

Strategic IHRM:

• Understanding strategy, 30% 18

• dimension,

Strategic HR policies& choices, linking IHRM to business

strategy

MBA sem3 booklet 19 | P a g e

 2 Module 2: INTERNATIONAL RECRUITMENT &
STAFFING

HRM role in Mergers & Acquisitions and

approaches of Post mergers.

Staffing of International Business:

• HRP,

• Recruitment & Selection.

20% 12
• Advantages and disadvantages of using PCNs,
HCNs, TCNs.

• Managing expatriate and its failure.

• Female expats,

Recent trends in international staffing

3 Module 3: MULTICULTURALISM AND

INTERNATIONAL T &D

• Multiculturalism: Nature of culture ,

Hofstede culture dimensions

• Culture predispositions:

1. Ethnocentric, 2.Polycentric 3. Regio-centric 4.

Geocentric

Managing across culture :

• Dimensions Of Multicultural Management ,

• Building Multicultural Organisation

25% 15
Training and development :

• Training strategies,

MBA sem3 booklet 20 | P a g e

 • expatriate training (CCT),

HCN & TCN training , identifying training method

4 Module 4: INTERNATIONAL PERFORMANCE

MANAGEMENT AND COMPENSATION

Performance Management System (PMS):

• STEPS IN GLOBAL PMS.

• Organizational strategy& PM,

• identifying variables affecting performance,

• Issues in managing performance in global context

International Compensation :

• compensation strategy and approach,

• compensation components,

• management practices and issues while managing

international assignments 25% 15
Repatriation:

Re-entry and carrier issues while managing international

assignments, repatriation process and managing
repatriation

5 Module 5:

INTERNATIONAL TRENDS Relevant Case studies: Future

of IHRM : Global HRM issues in present scenario

*Text Book and Reference Book:

1. International Human Resource Management (textbook)-K. Aswathappa. & Sadhna

Dash; Tata Mcgraw-Hill Education; Latest
2. International Human Resource Management (textbook) Peter Dowling and Denice

MBA sem3 booklet 21 | P a g e

 Welch; Cengage Learning
3. International Human Resource Management (textbook) Peter Dowling and Denice
Welch; Cengage Learning
4. International Human Resource Management Text and Cases P.L.RAO; Excel
Publishers; Latest

MBA sem3 booklet 22 | P a g e

 a. Course Name: Consumer Behaviour (Marketing)
b. Course Code: 06203201
c. Prerequisite: To undergo Marketing Management course in semester 2
d. Rationale: Understanding behaviour of individuals at a marketplace plays a crucial
role in manager's decision making to manage and develop a brand.
e. Course Learning Objective:

CLOBJ 1 Give the background and tools for a comprehensive understanding of the
consumer behaviour principles

CLOBJ 2 Describe the consumer as an individual in terms of his motivation, personality,

perception and learning.

CLOBJ 3 Identify and outline social and cultural dimensions of consumer behaviour and
explain consumer decision making

CLOBJ 4 Apply consumer research to the consumer behavior

f. Course Learning Outcomes:

CLO 1 Apply the understanding of consumers for segmentation, targeting and

positioning framework

CLO 2 Develop new ideas and advertising copy appeals applying social and cultural
dimensions, and theories of personality

CLO 3 Use the insights of consumer decision making in marketing

CLO 4 Students will be able to apply data-driven market segmentation and targeting
techniques to understand consumer motivation, and effectively position
products or services in the market.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P

MBA sem3 booklet 23 | P a g e

 4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1:

Introduction Scope & importance, the consumer research

process, quantitative and qualitative research. Market
segmentation: Importance and use. Consumer Motivation
& Perception Needs, Goals and their interdependence. 25% 15
Rational vs emotional motives. Dynamic nature of
motivation. Motivational research.

2 Module 2:

Consumer Perception: Personal and psychological

influences Absolute and Differential Threshold,
Perceptual Selection.

Consumer Attitude: formation and Change Concept of

attitude, Attitude formation, Cognitive Dissonance Theory 25% 15
and Attribution Theory.

Strategies for Attitude Change, Personality and consumer

behavior Nature of personality, Freudian, non - Freudian
and trait theories. , Personality Traits and its Marketing
significance

3 Module 3:

Consumer Learning Elements of Consumer Learning,

Marketing Applications of Learning Theories,

Consumer decision making models: Howard Sheth Model,

Engel Blackwell, Models of Consumer Decision Making

MBA sem3 booklet 24 | P a g e

 Diffusion of innovations Process of Diffusion and
Adoption, Innovation, Decision process, Innovator
25% 15
profiles. Diffusion of Innovation and Opinion Leadership.
Cultural, Subcultures and Cross-Cultural issues in
marketing

4 Module 4:

Measurement in MR. The nature of marketing research

and its application types of MR. Concept of scales and
property of scales- reliability and validity. Design of
questionnaires and Schedules.
25% 15
Specific type of measurement instruments- attitude scales.
Advanced methods of analysis in MR- Cluster analysis,
factor analysis, Multidimensional scaling, Conjoint
analysis, Multiple Discriminant analysis,

5 Module 5:

Field work planning and control. Data analysis- Data

Editing, Coding and tabulation. Use of software. Data
screening and purification. 0% 0

Frequency tables, Cross tabulation, measures of central

tendency and variation. Testing of Hypothesis

i. Text Book and Reference Book:

1. Consumer Behaviour (textbook) Schiffman, L G and Kanuk, L L:PHI; Latest

2. Consumer Behaviour Implications for Marketing Strategy (textbook) Hawkins, D I;
Texas, Business; Latest
3. Marketing Research Naresh Malhotra; PHI; Latest
4. Marketing Research Nargondkar; Tata Mcgraw-Hill Education; Latest

MBA sem3 booklet 25 | P a g e

 a. Course Name: Advertisement and Promotion Management (Marketing)
b. Course Code: 06203202
c. Prerequisite: A solid understanding of marketing principles with a focus on
communication channels is a prerequisite for Advertisement and Promotion
Management (business level).
d. Rationale: Advertisement and Promotion Management (business level) equips
students to design and execute persuasive communication strategies to build brands
and influence consumer behaviour
e. Course Learning Objective:

CLOBJ 1 describe all the major marketing communication tools: advertising, direct
marketing, the internet, interactive media, sales promotion, public relations,
and personal selling

CLOBJ 2 illustrate how to conduct research and evaluate a company’s marketing and
promotional situation and how to use these various functions in developing
effective communication strategies and programs

CLOBJ 3 explain traditional and alternative models of response process

CLOBJ 4 Apply sales strategies to domestic and international markets

f. Course Learning Outcomes:

CLO 1 use the insight of major marketing communication tools to use them judiciously

CLO 2 develop effective communication strategies and program

CLO 3 recognize the differences among response models and use them appropriately
considering several factors such as topical involvement, perceived product
differentiation, attributes like thinking and feeling, central and peripheral
persuasion

CLO 4 Student will be able to develop sales strategies and implement them for brands
across industries

g. Teaching & Examination Scheme:

Teaching Examination Scheme

MBA sem3 booklet 26 | P a g e
 Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: An Introduction to Integrated Marketing

Communication

Introduction to Integrated Marketing Communications:

Reasons for Growing Importance of IMC. Role of IMC in
Branding. The Promotional Mix- Tools for IMC,
Advantages and Disadvantages of Tools, Classification of
Advertising, IMC Planning Process.
Marketing and Promotions Process Model: Marketing
Strategy and Analysis, Target Marketing Process.
Developing the Marketing Planning Program,
Developing Promotional Strategies- Push or Pull.
Organizing for Advertising and Promotion: Participants in
IMC Process, Organizing for Advertising and Promotion in
23% 15
the Firm – Client’s role- Centralized and Decentralized
System, In-house agencies, Role of Ad Agency, Types of Ad
Agencies as well as other agencies and services, Agency
Compensation, Evaluating Agencies, Specialized Services.

2 Module 2: Understanding Communication Process and

Planning Marketing Communications

MBA sem3 booklet 27 | P a g e

 The Communication process: Communication response
hierarchy – AIDA model, Hierarchy of effect model,
Innovation Adoption model, Information Processing, FCB
Planning Model, ELM Model.

Source, Message, Channel factors: Source Credibility and

Attractiveness, Message Structure and Appeals, Channel
Factors and Clutter

Establishing Objectives and Budgeting for the Promotional

Program: Promotional Objectives, Sales vs.
27% 15
Communication s Objectives, Communications effects
pyramid, DAGMAR approach for setting ad objectives,
Establishing Budget, Budgeting Approaches.

3 Module 3: Developing the IMC Program and Measuring its

Effectiveness

Creative Strategy Planning, Development, Implementation

& Evaluation: Advertising creativity, Creative Process,
Copy Platform, USP, Advertising appeals, Execution,
Creative tactics for Print and Television advertising.

Media Planning and Strategy: Media Planning and its

problems, Developing the Media Plan, BDI, CDI,
Establishing Media Objectives. Scheduling, Reach vs.
Frequency.

Sales Promotion: Types- Consumer oriented, Trade

oriented Sales Promotion 27% 15

PR, Publicity & Corporate Advertising: Advantages and

Disadvantages of PR, Publicity corporate advertising,
Measuring effectiveness of PR, Publicity and Corporate
advertising.

Measuring effectiveness of Promotional Program:

Arguments, Conducting Research, Testing Process

MBA sem3 booklet 28 | P a g e

 4 Module 4: Sales Management

Introduction of Sales Management and Distribution:

Nature and Importance, Objectives, Strategies and Tactics,
Emerging Trends in Sales Management

Personal Selling: Introduction, Buying Situations, Sales

Process, Transactional and Relationship Selling

Management Designing Sales Territories and Quotas:

Designing Sales Territories, Procedure and Assigning
Territories, Managing Territorial Coverage and Sales 23% 15
Quotas.

5 Module 5: Practical Module:

Practical assignment on

• Creating advertisements for various products and

services using various Elements of Promotion Mix.
• Studying the advertisements of various products
and services using various Elements of
Promotion Mix.
• Assignment on space selling, Social and Legal
Aspects of Advertising, social media / Interactive
Advertising, Regulatory Bodies for Advertising in
India. 0% 0
Assignment on Territory and coverage plan, Daily sales
call report, order booking. Scouting for intermediary,
Appointment of intermediary, modes of payment
collection and dispatching goods.

i. Text Book and Reference Book:

1. Advertising & Promotion – an Integrated Marketing Communications Perspective
(textbook) Belch and Belch and Keyur Purani; Tata Mcgraw-Hill Education; Latest
2. Sales and Distribution Management (textbook)-Krishna Havaldar and Vasant
Cavale; Tata Mcgraw-Hill Education; Latest

MBA sem3 booklet 29 | P a g e

 3. Advertising-Zeigler et. AL; Tata Mcgraw-Hill Education; Latest
4. Advertising and Promotions: An IMC Perspective-Kruti Shah & Alan Dsouza; Tata
Mcgraw-Hill Education; Latest
5. Sales and Distribution Management-Tapan K. Panda, Sunil Sahdev; Oxford; Latest
6. Sales Management-Still, Cundiff and Govani; Pearson; Latest

MBA sem3 booklet 30 | P a g e

 a. Course Name: International Marketing (Marketing)
b. Course Code: 06203203
c. Prerequisite: Understanding of global business environments is imperative for
students embarking on the study of International Marketing
d. Rationale: Demonstrate the ability to develop and execute strategic marketing
plans tailored to diverse cultural, economic, and regulatory contexts, enhancing
organizational competitiveness in the global marketplace
e. Course Learning Objective:

CLOBJ 1 A strong theoretical and conceptual foundation of International Marketing

CLOBJ 2 Develop the marketing plans and strategies in international trade

CLOBJ 3 Describe the procedural framework involved in export trade

CLOBJ 4 Student will be accustomed to international pricing, distribution and promotion

f. Course Learning Outcomes:

CLO 1 Identify the unique issues regarding delivering products & Services abroad

CLO 2 Learning to assess the cultural biases and relate them in assessing foreign
values, wants and needs

CLO 3 Develop skills in scanning and identifying marketing opportunities off native
shores

CLO 4 Understanding how brands internationally operate pricing, distribution and

promotion

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

MBA sem3 booklet 31 | P a g e

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1:

Globalization: Thoughts and Process (T1), International

Economic Environment(T1), Cultural Environment (T1),
17% 10
Political and Legal Environment (T1)

2 Module 2:

International Market Research(T1), Modes of Entry into 33% 17

international Markets(T1), Product Strategy(T1)

3 Module 3:

International Pricing(T1), International Distribution(T1), 33% 17

International Promotion(T1)

4 Module 4:

International Pricing(T1), International Distribution(T1), 17% 10

International Promotion(T1)

5 Module 5:

Various cases on International Marketing success and 0% 6

failures

i. Text Book and Reference Book:

1. INTERNATIONAL MARKETING- ANALYSIS & STRATEGY (Textbook) -SAK ONKVISIT &

JOHN SHAW; PHI; Latest

2. International Marketing (Textbook) P.K.Vasudeva; Excel Books; Latest

3. International Marketing-Philip B. Cateora and Graham; Tata Mcgraw-Hill

Education; Latest

4. International Marketing (Textbook) Rajgopal; Vikas Publication; Latest

MBA sem3 booklet 32 | P a g e
 a. Course Name: E-Commerce (Information Technology)
b. Course Code: 06205201
c. Prerequisite: Understanding fundamental business concepts and principles
d. Rationale: To give understanding of online transactions, supply chain
management, and online marketing.
e. Course Learning Objective:

CLOBJ 1 Understanding of the theories and concepts underlying e-commerce

CLOBJ 2 Apply e-commerce theories and principles into the real world

CLOBJ 3 Awareness with existing challenges and issues in e-commerce

CLOBJ 4 Understand the security and privacy challenges in e-commerce and learn
techniques to mitigate risks and protect customer data.

f. Course Learning Outcomes:

CLO 1 Defining the components and roles of the Electronic Commerce environment

CLO 2 Illustrate how businesses sell products and services on the Web

CLO 3 Evaluate basic electronic commerce functions & devise the qualities of an
effective Web business presence

CLO 4 Develop the ability to adapt to changing technologies, market trends, and
customer preferences in the e-commerce industry.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

MBA sem3 booklet 33 | P a g e

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module - I 25 15

Introduction of E-Commerce: Electronics Commerce &

Physical Commerce, Types of Ecommerce, Advantages of
E- Commerce, Some e-commerce scenarios, Changes
brought by E-Commerce, Myths about e-commerce
development & implementation.

Marketing on the Web: Web marketing strategies,

Communicating with different market segments,
Advertising on web, E-mail marketing, creating and
maintaining brands on web.

2 Module - II 25 15

Online Auctions, Virtual Communities and Web

Portals: Auction Overview, Online Auctions and related
businesses, Virtual Communities and web portals.

Consumer oriented E-Commerce: Traditional retailing

and E-Retailing, Benefits of E-Retailing, Models of E-
Retailing, Features of E-Retailing, Developing a consumer-
oriented e-commerce system

3 Module - III 25 15

Business – oriented e-commerce: Features of B2B e-

commerce, Business Models, Integration

E-Services: Categories of e-services, Web-enabled

services Matchmaking services, Information –selling on
the web, E-entertainment, Auctions & other specialized
services

MBA sem3 booklet 34 | P a g e

 Case study on Ethics: Nissan.com [R1, Pg. No. 125]

4 Module - IV 25 15

Internet Security: IPsec protocol, setting up security

association, the authentication header services, The
encapsulating security payload services, Firewalls,
Different types & examples of Firewalls, Security socket
layer

Internet Payment Systems: Characteristics of payment

services, 4C payment models, SET protocol for credit card
payment, E-cash, E-check, Micropayment System

i. Text Book and Reference Book:

1. E-Commerce (Textbook)By Henry Chan, Raymaond Lee, Thram Dillon, Elizabeth

Chang | Wiley
2. Ecommerce: Strategy Technology and Implementation (Textbook)By Gary P.
Schneider | Cengage Learning
3. Business and E-commerce Management (Textbook)By Dave Chaffey | Pearson

MBA sem3 booklet 35 | P a g e

 a. Course Name: System Analysis & Design (Information Technology)
b. Course Code: 06205203
c. Prerequisite: Understanding fundamental business concepts and principles
d. Rationale: To give understanding of online transactions, supply chain
management, and online marketing.
e. Course Learning Objective:

CLOBJ 1 Understand role of systems analysis and design within various systems
development lifecycle

CLOBJ 2 Develop an awareness of the different approaches that might be taken to

systems analysis and design

CLOBJ 3 Understand the activities of the systems analyst and systems designer, and
apply some current techniques Course

CLOBJ 4 Understand the different phases of the software development life cycle SDLC
and the role of SD& D within it.

f. Course Learning Outcomes:

CLO 1 Learn to design methodology for databases and verifying their structural
correctness

CLO 2 Develop skills to implement databases and applications software primarily in

the relational model

CLO 3 Apply the theory behind various database models and query languages

CLO 4 Develop the ability to adapt to changing project requirements , technologies and
business environments.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
MBA sem3 booklet 36 | P a g e
 Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module - I: Foundations for System Development:

The Systems Development Environment

[Chapter-1: T1] The Origins of Software

[Chapter-2: T1]Managing the Information

Systems Project [Chapter-3: T1]

Systems Planning:
25% 15
Identifying & selecting Systems Development Projects
[Chapter-4: T1] Initiating and Planning Systems
Development Projects [Chapter-5: T1]

2 Module - II: Systems Analysis:

Determining System Requirements [Chapter-6: T1]

Structuring System Process Requirements [Chapter-7: T1]
Structuring System Data Requirements [Chapter-9: T1]

MBA sem3 booklet 37 | P a g e

 25% 15

3 Module - III: Systems Design:

Designing Databases [Chapter-10: T1] Designing Forms

and Reports [Chapter-11: T1]

Designing Interfaces and Dialogues [Chapter-12: T1]

Finalizing Design Specifications [Chapter-13: T1]

Designing Distributed and Internet Systems [Chapter-14:

T1] 25% 15

4 Module - IV:

Systems Implementation and Maintenance: System

Implementation [Chapter-14: T1] Maintaining
Information Systems [Chapter-16: T1]
25% 15

5 Module - V: -

Student will develop a project in a team in an application

area of their own choosing. They have to include Analysis,
-
Design & Implementation. A written proposal describing
the project will be submitted for review and approval

i. Text Book and Reference Book:

1. Modern Systems Analysis & Design (Textbook)-Jeffrey Hoffer, Joey George &
Joseph Valacich; Pearson Education, Latest Edition
2. System Analysis and Design (Textbook)-Alan Dennis, Barbara Wixom & Roberta
Roth; Wiley India, Latest Edition
3. System Analysis and Design (Textbook) Kendall & Kendall; PHI Learning, Latest
Edition

MBA sem3 booklet 38 | P a g e

MBA sem3 booklet 39 | P a g e
 a. Course Name: Foundation of Fintech ((Information Technology)
b. Course Code: 06205204
c. Prerequisite: Basic understanding of application of Technology in Finance
d. Rationale: To understand integration of technology into financial services
e. Course Learning Objective:

CLOBJ 1 Understand the concept of financial technology (Fintech), its evolution, and its
significance in modern finance

CLOBJ 2 Explore the key technologies driving Fintech innovation, such as blockchain,
artificial intelligence, machine learning, and data analytics

CLOBJ 3 Examine the regulatory landscape surrounding Fintech, including compliance,

security, and privacy concern

CLOBJ 4 Analyze various applications of Fintech across different sectors, including

banking, insurance, payments, lending, and wealth management

f. Course Learning Outcomes:

CLO 1 Develop a solid understanding of the foundational concepts, principles, and

technologies underpinning the Fintech industry

CLO 2 Cultivate critical thinking skills to analyse the opportunities and challenges
posed by Fintech innovations within the broader financial services landscape

CLO 3 Gain insights into the regulatory frameworks governing Fintech operations and
compliance requirements to ensure ethical and legal practices

CLO 4 Acquire practical skills in assessing, designing, and implementing Fintech

solutions to address real-world financial problems and enhance operational
efficiency

MBA sem3 booklet 40 | P a g e

 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module - I: What is FinTech?

Foundations of FinTech
Domains of FinTech
Issues in FinTech
Technology enablers of FinTech
FinTech Transformation
FinTech Evolution 1.0: Infrastructure
25% 15
FinTech Evolution 2.0: Banks
FinTech Evolution 3.0 & 3.5: Startups and Emerging
Markets
FinTech Typology
Emerging Economics: Opportunities and Challenges
Introduction to Regulation

MBA sem3 booklet 41 | P a g e

 2 Module - II: Digital Disruptions in Financial Services
Digital Disruptions in Banking
Digital Disruptions in Payments
Individual Payments
Story of Mobile Money
Digital payment Systems
Digital Disruptions in Insurance
Digital Disruptions in other Financial Services
Cryptocurrencies
Legal and Regulatory Implications of Cryptocurrencies
Blockchain 25% 15

3 Module - III: Digital Finance and Alternative Finance

A Brief History of Financial Innovation
Digitization of Financial Services
FinTech & Funds
How AI is Transforming the Future of FinTech
25% 15
Ensuring Compliance from the Start: Suitability and
Funds
Crowdfunding - Regards, Charity and Equity
P2P and Marketplace Lending
The Rise of Chinese TechFins - New Models and New
Products

4 Module - IV: Data & TechFin

History of Data Regulation
Data in Financial Services
Industry Showcase: Application of Data Analytics in
Finance

MBA sem3 booklet 42 | P a g e

 Industry Showcase: PSD2: Open Banking API Will Help
Start-ups
25% 15
Methods of Data Protection: GDPR Compliance and
Personal Privacy
Digital Identity
Change in mindset: Regulation 1.0 to 2.0 (KYC to KYD)
AI & Governance
New Challenges of AI and Machine Learning
Data, Metadata and Differential Privacy
Cybersecurity

*Continuous Evaluation:

It consists of Assignments/Seminars/Presentations/Quizzes/Surprise Tests

(Summative/MCQ) etc.

i. Text Book and Reference Book:

1. Gupta, P., & Tham, T. M.. Fintech: The New DNA of Financial Services. Walter de
Gruyter GmbH & Co KG.

2.Rubini, A. Fintech in a flash: financial technology made easy. Walter de Gruyter GmbH & Co
KG.

3. Ustundag, A., & Cevikcan, E. Industry 4.0: managing the digital transformation.

Springer.

4. Gupta, S. Driving digital strategy: A guide to reimagining your business.

Harvard Business Press.
5. da Rosa Righi, R., Alberti, A. M., & Singh, M. Blockchain Technology for Industry
4.0.

MBA sem3 booklet 43 | P a g e

 a. Course Name: Analytics and Digital Rural Marketing & Agri-Input
Marketing (Agri manage business)
b. Course Code: 06206201
c. Prerequisite: Understanding of agribusiness fundamentals and basic
marketing concepts is essential, alongside knowledge of rural economies
and agricultural inputs
d. Rationale: Rural Marketing and Agri-input Marketing offering insights
into reaching rural consumers, addressing unique market challenges, and
contributing to sustainable agricultural development.
e. Course Learning Objective:

CLOBJ 1
Develop a comprehensive understanding of rural marketing and Agri-input
marketing concepts

CLOBJ 2 To make students aware about acquiring of analytical skills to assess the socio-
economic dynamics, consumer behaviour patterns, and market opportunities
within rural areas

CLOBJ3
To analyze distribution channels and promotional tactics tailored to rural
markets

CLOBJ4
To explore innovations in rural marketing to address unique challenges and
opportunities in agribusiness.

f. Course Learning Outcomes:

CLO 1
Students will be equipped with the strategic management capabilities to
analyze market trends

CLO 2 Through exposure to rural marketing and Agri-input marketing practices,

students will cultivate an entrepreneurial mindset

CLO3 Competence in designing distribution channels and promotional campaigns

suited to rural markets

MBA sem3 booklet 44 | P a g e

 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module I:

Concept and scope of rural marketing, nature and

characteristics of rural markets, potential of rural markets
in India, rural communication and distribution.
Environmental factors - socio-cultural, economic, 25% 15
demographic, technological and other environmental
factors affecting rural marketing

2 Module II:

Rural consumer's behaviour - behaviour of rural

consumers and farmers; buyer characteristics and buying
behaviour; Rural v/s urban markets, customer
relationship management, rural market research. Rural
marketing strategy - Marketing of consumer durable and
25% 15
non- durable goods and services in the rural markets with
special reference to product planning; product mix,
pricing Course Objective, pricing policy and pricing
strategy, distribution strategy.

MBA sem3 booklet 45 | P a g e

 3 Module III:

Promotion and communication strategy - Media planning,

planning of distribution channels, and organizing personal
25% 15
selling in rural market in India, innovation in rural
marketing.

4 Module IV:

Agricultural Marketing: Marketable surplus, Agri VS

manufactured goods marketing, functions of Agri
marketing, Types of Agricultural markets, Marketing
System, marketing agencies, Terminal methods of sale,
regulated markets. ICT channel, marketing finance,
corporate agriculture. Commercialization.
Marketing of seeds, Marketing of fertilizers (Role of IFFCO
25% 15
and KRIBCO in fertilizer marketing). Marketing of
pesticides, Marketing of tractors, WTO and agricultural
inputs, Extension Services.

i. Text Book and Reference Book:

1. Rural Marketing: Text and Cases" by C.S. Grewal and G. S. Lehal

2. "Agricultural Marketing and Agribusiness Management" by A. A. Shinde and D. R. Patil

3. "Rural Marketing: Environment, Problems and Strategies" by C. S. G.

Krishnamacharya and Lalitha Ramakrishnan

4. "Marketing of Agricultural Products" by Richard L. Kohls and Joseph N. Uhl

5. "Agribusiness Management: Marketing, Human Resource Development, and

Entrepreneurship" by R. Srinivasan and P. Soundararajan

MBA sem3 booklet 46 | P a g e

 a. Course Name: Agri Procurement and Supply Chain Management (Agri
manage business)
b. Course Code: 06206202
c. Prerequisite: Foundational understanding of agricultural economics and supply
chain principles is essential for comprehending Agri Procurement and Supply Chain
Management
d. Rationale: Agri Procurement and Supply Chain Management optimizes resource
allocation, mitigates risks, and enhances efficiency across agricultural production,
procurement, and distribution channels, crucial for ensuring food security and
sustainable agricultural development
e. Course Learning Objective:

CLOBJ 1 Develop the skills to analyze, design, and optimize agricultural supply chains

CLOBJ 2 Identify, assess, and mitigate risks inherent in agricultural procurement and
supply chains

CLOBJ 3 To acquire the ability to make informed strategic decisions context to supply
chain management

CLOBJ4 To enhance knowledge of logistics, warehousing, and distribution

management in the agri-supply chain.

f. Course Learning Outcomes:

CLO 1 Students will be proficient in developing strategic procurement and supply

chain management plans

CLO 2 Students will possess the skills to implement best practices in agricultural
procurement and supply chain management

CLO 3 Students will demonstrate a commitment to sustainable agricultural practices

by integrating environmental and social considerations into Agri procurement
and supply chain management strategies

MBA sem3 booklet 47 | P a g e

 CLO4 Capability to manage logistics, warehousing, and distribution effectively in the
agri-supply chain.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module I:

Procurement Management in Agri. Supply chain:

Purchasing Cycle, Types of Purchases, Traditional Agri.
Supply Chain Management Approach; Modern Supply
Chain Management Approach; Elements in SCM. 25% 15
Contract/Corporate Farming, Classification of Purchases
Goods or Services, Traditional Inventory Management,
Material Requirements Planning, Just in Time (JIT),
Vendor Managed Inventory (VMI).

2 Module II:

Demand Management in Supply Chain: Types of Demand,

Demand Planning and Forecasting; Operations
25% 15

MBA sem3 booklet 48 | P a g e

 Management in Supply Chain, Basic Principles of
Manufacturing Management

3 Module III:

Logistics Management: History and Evolution of Logistics;

Elements of Logistics; Management; Distribution
Management, Distribution Strategies; Pool Distribution;
Transportation Management; Fleet Management Service 25% 15
lnnovation; Warehousing; Packaging for Logistics, Third-
Party Logistics [PV3PL); GPS Technology.

4 Module IV:

Concept of Information Technology: lT Application in

SCM; Advanced Planning and Scheduling; SCM in
Electronic Business; Role of Knowledge in SCM;
Performance Measurement and Controls in Agri supply 25% 15
chain Management- Benchmarking: introduction, concept
and forms of Benchmarking.

i. Text Book and Reference Book:

1. "Agri-Food Supply Chain Management: Breakthroughs in Research and Practice"

edited by Information Resources Management Association (Latest Edition)

2. "Supply Chain Management in Agriculture: Challenges, Innovations, and

Opportunities" by Charis M. Galanakis (Latest Edition)

3. "Agribusiness Supply Chain Management" by Nikos Kalogeras, Charles R. Pettigrew,

and Wayne D. Purcell (Latest Edition)

4. "Managing Agrodiversity in the Traditional Agroecosystems of Eastern India" edited

by M.L. Jalpai, P.C. Bhowmick, and K. Roy (Latest Edition)

5. "Agricultural Supply Chains, Growth, and Poverty in Sub-Saharan Africa: Market

Structure, Farm Constraints and Grass-root Institutions" by Kostas Karantininis and
Laurian Unnevehr (Latest Edition)

6. "Handbook of Operations and Supply Chain Management in Agriculture" edited by

Alexandre Dolgui, M. Selim Aktürk, and Bahar Y. Kara (Latest Edition)
MBA sem3 booklet 49 | P a g e
 a. Course Name: Commodity Markets (Agri manage business)
b. Course Code: 06206203
c. Prerequisite: Foundational understanding of economics and financial concepts is
essential for grasping the complexities of Commodity Markets in Agribusiness
Management
d. Rationale: Commodity Markets provide vital platforms for price discovery, risk
management, and market participation, enabling agribusiness professionals to
navigate volatile agricultural markets, optimize resource allocation, and enhance
profitability
e. Course Learning Objective:

CLOBJ 1 A comprehensive understanding of the functioning and dynamics of commodity

markets

CLOBJ 2 Equip students with the knowledge and skills necessary to assess, manage, and
mitigate risks associated with commodity

CLOBJ 3 Apply theoretical concepts and analytical tools to make informed strategic
decisions regarding commodity procurement

CLOBJ 4 Explore regulatory frameworks and ethical considerations in commodity

markets.

f. Course Learning Outcomes:

CLO 1 Students will demonstrate proficiency in analysing commodity market trends,

interpreting price movements, and evaluating supply-demand dynamics

CLO 2 Students will develop the ability to identify, assess, and manage risks associated
with commodity price fluctuations

CLO 3 Students will apply theoretical knowledge and analytical skills to formulate and
implement effective commodity procurement strategies

CLO 4 Capability to navigate regulatory requirements and adhere to ethical standards

in commodity markets.

MBA sem3 booklet 50 | P a g e

 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module I:

Sources and Types of business risk –Implications of

business risk-risk perception of individuals and
institutions-Alternatives for managing financial risk –
diversification –reinsurance –contingency contracts-
Derivatives in the Indian Context – Trading infrastructure
25% 15

2 Module II:

Risk Management using derivatives- Forwards and

Futures
25% 15
–Commodity ;Futures- Financial Derivatives- Stock
Futures and Index Futures – Interest ; Rate Futures –
Currency Futures –Designing Futures Contracts –
Hedging, Positions in Futures

3 Module III:

Stock options – Basic Properties of Options –Stock and

MBA sem3 booklet 51 | P a g e

 Index Options Valuation–Sensitivity of Option Prices -

Binomial Option Pricing – Black and Scholes Option

Pricing using Black and Scholes Formula-Trading 25% 15

strategies using options –Hedging Positions in Options -

Synthetic options and portfolio insurance

4 Module IV:

Interest rate swaps; forward rate agreements and

interest rate futures.

Accounting and Administration of Derivatives -

Regulation of derivatives activity 25% 15

i. Text Book and Reference Book:

1. "Commodity Derivatives Markets in India: Development, Regulation, and Policy

Perspectives" by Ramesh Singh (Publisher: Oxford University Press)

2. "Commodity Markets: Operations, Instruments, and Applications" by K.R. Gupta and

R.K. Jain (Publisher: Taxmann Publications)

3. "Commodity Markets and Futures Trading in India" by Prabina Rajib (Publisher:

Routledge India)

4. "Commodity Markets and Derivatives: Markets, Instruments, and Applications" by

L.C. Gupta and Seema Gupta (Publisher: PHI Learning)

5. "Commodity Futures Market in India: A Study of Trends in Trading and Price

Volatility" by R. Srividhya and R. Mathrubutham (Publisher: LAP Lambert Academic
Publishing)

6. "Commodity Markets and Futures Trading in India" by Krishan Kumar Chawla

(Publisher: Excel Books

MBA sem3 booklet 52 | P a g e

 a. Course Name: Pharma Sales and Advertisement (Pharma)
b. Course Code: 6207201
c. Prerequisite: Knowledge about basics of sales and marketing
d. Rationale: The students will be able to learn the sales and promotion techniques
specifically suited for pharma industry
e. Course Learning Objective:

CLOBJ 1 Understand the role of sales and marketing in pharma sector

CLOBJ 2 develop an insight as to how market and pharma sales industry wok

CLOBJ 3 develop the ability to contribute in developing insights about advertisement and
promotion in pharma sector

CLOBJ 4 To help students to build relevant marketing skills, market research skills and
product merchandising.

f. Course Learning Outcomes:

CLO 1 To create awareness regarding the unit operations involved in Pharmaceutical

Marketing

CLO 2 To provide over view of Pharmaceutical Marketing

CLO 3 educate learners about Role of PSR (Professional Sales Representative)

CLO 4 Deliver product presentations including product specifications and product

market image to health care professionals, participate in discussion and
establish the industry contacts

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
MBA sem3 booklet 53 | P a g e
 (Hrs./Week) Total
Cre
dit External Internal
Lect Tut Lab
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module I:

Introduction, Role, Performance Management, Territory 20% 12

and Market Knowledge, Joint Fieldwork, On-the-job
Training

2 Module II:

Managing Key Customers, Development of Weak or

Underdeveloped Territories, Performance, Counselling,
30% 18
Management of Vacant Territories, Induction of a New
Medical Representative

3 Module III:

Organizing and Conducting Successful Meetings,

Monitoring, Performance Appraisal, Managing People
30% 18
Productively, Interface with Marketing

4 Module IV: An Introduction to Pharma Marketing

Communication Promotional Tools

Advantages and Disadvantages of Tools Developing

MBA sem3 booklet 54 | P a g e

 Promotional Strategies- Push or Pull Types of Pharma Ad
Agencies

Ethics in Pharmaceutical Marketing, Appeals and

executional styles in Pharmaceutical advertisement.
20% 12

i. Text Book and Reference Book:

1. Essentials of Pharmaceutical Sales Management (Textbook)Vivek Mehrotra; Cambridge

University Press India Private Limited

2. Advertising & Promotion – an Integrated Marketing Communications Perspective

(Textbook)Belch and Belch and Keyur Purani ; Tata Mcgraw-Hill Education ; Latest

MBA sem3 booklet 55 | P a g e

 a. Course Name: Pharmaceutical Marketing (Pharma)
b. Course Code: 06207203
c. Prerequisite: Basic Understanding of Marketing Concepts
d. Rationale: Students will demonstrate the ability to develop and execute
international marketing strategies and trade related policies
e. Course Learning Objective:

CLOBJ 1 Expose the concept of International Pharmaceutical Marketing, enabling them

to acquire an appreciation of the complexities of marketing on an international
basis

CLOBJ 2 Ever-expanding scope of international marketing & acquaint them with cross
cultural implications on international marketing decisions

CLOBJ 3 learn global marketing strategies and export – import procedure

CLOBJ 4 To understand international pharmaceutical regulations and commercialization

process in detail

f. Course Learning Outcomes:

CLO 1 Explain International Pharmaceutical Marketing in reference to domestic

Pharmaceutical Marketing

CLO 2 Apply and synthesize information of cross-cultural implication on

international marketing decisions

CLO 3 Apply global marketing strategies to enhance export of pharmaceutical

products in global market

CLO 4 Develop understanding about licensing process of pharmaceutical product

export

MBA sem3 booklet 56 | P a g e

 g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: Overview of Pharmaceutical Environment

20% 12
● International marketing and organization,

● Global trends in pharmaceutical industry, India in

global market

● Global perspective of Investment and regulatory

environment Licensing

Role of Pharmaceutical Export promotion council

2 Module 2: Legal Aspect & Market Entry

30% 18
● Impact TRIPS and Pharmaceutical Industry

● Product registration Rules

● New drug development.

● Modes of Entry

MBA sem3 booklet 57 | P a g e

 3 Module 3: Market Research and Pricing
30% 18
● Market Identification – ITC MAP

● Tariff and entry barriers analysis

● International pharmaceutical market research

● Product and pricing policy

4 Module 4: 20% 12

Promotional activities, and distribution systems are

investigated and described in detail. Finally, the author
focuses on the operations of the drug industry in twenty
selected nations. Background, data, and analysis relevant
to the unique characteristics of the industry provide the
information necessary to analyse international marketing
problems and formulate strategies and policies

5 Module 5:
Live Projects & Cases

i. Text Book and Reference Book:

1. International Pharmaceutical Marketing (Textbook)Suresh B. Pradhan; Praeger

Publishers Inc
2. International Marketing- Rakesh Mohan Joshi; Oxford University Press
3. Marketing Management- Philip Kotler, Koshy, Jha; Pearson Education India

MBA sem3 booklet 58 | P a g e

 a. Course Name: Pharma Buying Behaviour (Pharma)
b. Course Code: 6207202
c. Prerequisite: Knowledge about basics of consumer buying behaviour
d. Rationale: learn the consumer buying behaviour and physicians prescribing
behaviour
e. Course Learning Objective:

CLOBJ 1 understand the buying behaviour of consumer

CLOBJ 2 develop an insight about physicians buying behaviour

CLOBJ 3 develop ability to analyse customer behaviour and Market research

CLOBJ 4 To develop understanding of Quantitative and qualitative aspects; size and

composition of the market; demographic descriptions and socio-psychological
characteristics of the patients and physiscians, market segmentation& targeting

f. Course Learning Outcomes:

CLO 1 Application of knowledge to select target customer and to take appropriate

product decision

CLO 2 provide over view of Pharmaceutical Marketing

CLO 3 create learning skills with changed market scenario.

CLO 4 Applying the product mix decisions and product life cycle management in
gaining competitive advantage

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total

MBA sem3 booklet 59 | P a g e

 Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module I:

Introduction Scope & importance, the consumer research

process, quantitative and qualitative research. Market
segmentation: Importance and use. Consumer Motivation
& Perception Needs, Goals and their interdependence. 20% 12
Rational vs emotional motives. Dynamic nature of
motivation. Motivational research.

2 Module II:

Consumer Perception: Personal and psychological

influences Absolute and Differential Threshold,
Perceptual Selection.
Consumer Attitude: formation and Change Concept of
attitude, Attitude formation, Cognitive Dissonance
Theory and Attribution Theory. 30% 18

Strategies for Attitude Change, Personality and consumer

behaviour Nature of personality, Freudian, non - Freudian
and trait theories. Personality Traits and its Marketing
significance

3 Module III:

Consumer Learning Elements of Consumer Learning,

Marketing Applications of Learning Theories,

Consumer decision making models: Howard Sheth Model,

MBA sem3 booklet 60 | P a g e
 Engel Blackwell, Models of Consumer Decision Making
Diffusion of innovations Process of Diffusion and
Adoption, Innovation, Decision process, Innovator
profiles. Diffusion of Innovation and Opinion Leadership. 30% 18
Cultural, Subcultures and Cross-Cultural issues in
marketing

4 Module IV:

Measurement in MR. The nature of marketing research

and its applications types of MR. Concept of scales and
property of scales- reliability and validity. Design of
questionnaires and Schedules.
20% 12
Specific type of measurement instruments- attitude scales.
Advanced methods of analysis in MR- Cluster analysis,
factor analysis, multi-dimensional scaling, Conjoint
analysis, Multiple Discriminant analysis

*Continuous Evaluation:

It consists of Assignments/Seminars/Presentations/Quizzes/Surprise Tests

(Summative/MCQ) etc

i. Text Book and Reference Book:

1. Consumer Behaviour (Text Book)-Schiffman, L G and Kanuk, LL; Pearson

Education; Latest Edition
2. Consumer Behaviour Implications for Marketing Strategy-Hawkins, D I; Texas,
Business; Latest Edition
3. Marketing Research-Naresh Malhotra; Pearson Education; Latest Edition
4. Marketing Management (Text Book)-Kotler, Keller, Koshy and Jha; Pearson
Education

MBA sem3 booklet 61 | P a g e

 a. Course Name: Production and Operation Management (Operation)
b. Course Code: 06208201
c. Prerequisite: Basic understanding of course in production and operation
management is essential
d. Rationale: Production and Operation Management enable students to understand
in depth concept of production and operation activities of industries
e. Course Learning Objective:

CLOBJ 1
familiarize students with aspects of production, planning, scheduling, and
quality management to improve the operational efficiency on the shop floor

CLOBJ 2
Understand the fundamental concepts and theories of production and
operation management.

CLOBJ 3
Develop the skills necessary to analyze and design production and operation
systems which includes being able to identify and solve problems, make
decisions and implement improvements.

CLOBJ 4
Understand the challenges and opportunities of operating in a global
economy, and the importance of sustainability and ethical practices.

f. Course Learning Outcomes:

CLO 1 Comprehensive understanding of Production and Operation management

concept of the manufacturing and service industries

CLO 2 Develop and implement strategies to improve the efficiency and effectiveness
of a production or operation system.

CLO 3 Make informed decisions about the design and operation of a production or
operations system.

MBA sem3 booklet 62 | P a g e

 CLO 4 Communicate effectively about production and operations management
concepts and principles.

g. Teaching & Examination Scheme:

Teaching Examination Scheme

Scheme
(Hrs./Week) Total
Cre External Internal
Lect Tut Lab dit
T P T CE P
4 0 0 4 60 0 20 20 0 100

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-

Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module1: Introduction to Production and operations

Management:
The product/ Process continuum, transformation
process. Process design: different types of process with
its merits and demerits, process classification based on
order, process selection, different type of manufacturing
process.
Automation, emerging role of production and operations
manager in India today. Operations strategies:
Relationship between business strategy and operations 20% 12
strategy, centralization vs. Decentralization of Authority
and responsibility, Allocating resources to strategic
alternatives.
Outsourcing and off shoring:
India as an outsourcing and off shoring destination,
outsourcing, off shoring, near shoring and farm shoring.

2 Module 2: Facility location: (theoretical concept only)

MBA sem3 booklet 63 | P a g e

 Plant Layout:
Different types of layouts
Aggregate Production Planning (APP):
Objective, strategies and cost of APP, master production
schedule, rough cut capacity planning etc. (theoretical
concept only)
30% 18
Material Requirement Planning (MRP) (theoretical
concept only)
Inventory Management (theory and numerical)

3 Module 3: Operations scheduling:

Definition, Objectives, Types

Sequencing (n-jobs on m machine) (theory and numerical)

Queuing systems (Waiting Line Analysis) (theory and

numerical)

Line Balancing (theoretical concept only)

30% 18
Project management; Project scheduling by using network
PERT/CPM, (theory and numerical)

4 Module 4: Quality management:

Definition, experts’ views on quality

Dimensions of quality

Cost of quality and quality cost audit.

Statistical process control, control charts

(theory and numerical), ISO 9000 and other ISO
series. 20% 12

Lean and Just in Time production system (theoretical

concept only)

5 Module 5

MBA sem3 booklet 64 | P a g e

 Live Projects & Cases - -

i. Text Book and Reference Book:

1. Production and Operation Management by Kanishka Bedi, Qxford

2. Operations management for competitive advantage by Chase R. B. Jacobs, F.R.

Aquilano, N. J. And Agarwal N. K. Tata Mcgraw Hill

3. Operations Management by Arun kumar, N. Meenakshi P, Cengage

a. Course Name: Data Mining for Business Analytics (Business Analytics)

b. Course Code: 06209201
c. Prerequisite: A solid foundation in statistics and basic machine learning
algorithms.
d. Rational: It enables students to extract valuable insights for effective decision
making.
e. Course Learning Objective:

CLOBJ 1 Role of Data Mining in today’s e-enabled business.

CLOBJ 2 Ability to analyse large complex data set so as to understand underlying

patterns.

CLOBJ 3 Insights in the data through advanced Data Mining methods

CLOBJ 4 Apply various datamining methods to analyze datasets.

MBA sem3 booklet 65 | P a g e

 f. Course Learning Outcomes:

CLO 1 Understand the importance of data as regards its applications in business

decisions.

CLO 2 Associate data with patterns that can help in interpreting business situations.

CLO 3 Classify and detect patterns in data to support in data-based predictions.

CLO 4 Appreciate the use of datamining in deciding hidden pattern in details.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module -I: 20% 12

MBA sem3 booklet 66 | P a g e

 Introduction: Definition, Importance and Scope of Data
mining, Data objects and attribute types, Data – Sources –
process –tasks – techniques, Data Models, Database, Data
warehouses, Transactional data, Other kinds of data

2 Module-II: 30% 18

Description of Data – Data Visualization Basic statistical

description of data, Measuring Data similarity and
dissimilarity, Data organization, Missing Data treatment,
Data dimensional reduction, Data pre-processing, Data
cleaning, Data integration, Data reduction, Data
Transformation

3 Module -III: 30% 18

Data Treatment:

Mining: Mining Frequent patterns – Apriori Algorithm

Text Mining – Text data bases, information retrieval and

extraction

Web Mining – Task and characteristics in web mining, web

mining taxonomy, web structure mining

Multi-Media Data Mining – MM data types and

characteristics, Image mining, sequence data mining,
audio data mining, video data mining

MBA sem3 booklet 67 | P a g e

 4 Module -IV 20% 12

Classification Methods: Cluster Analysis,

partitioning methods, partitioning large database,
hierarchical method, density based method, grid
based method, model based method, Outlier
Detection Methods

Applications: SAS Enterprise Miner introduction

5 Module - V:

Live Projects & Analytical Cases

i. Text Book and Reference Book:

1. Data Mining – Concepts and Techniques, 3rd Edition, Jiawei Han, Micehline Kamber,
Jian Pei Mining Techniques – Pujari A.K., University Press
2. Principles of Data Mining – Hand, David. Prentice Hall, India
3. Data Mining Introductory and Advanced Topics – Dunham, Margaret H., Pearson
Education

MBA sem3 booklet 68 | P a g e

 a. Course Name: DBMS and Data Warehousing (Business Analytics)
b. Course Code: 06209202
c. Prerequisite: An understanding of basic knowledge of data base and data types.
d. Rational: It equips students with technique of SQL for DBMS, RDBMS.
e. Course Learning Objective:

CLOBJ 1 Understand the role of DBMS in today’s e-enabled business.

CLOBJ 2 Develop ability to manage large data sets using Data Base Management Systems.

CLOBJ 3 Get insights in the data through capability building in Data Manipulation

CLOBJ 4 To provide basic understanding of the RDBMS & SQL and the skills to make use
of these in business organizations .

f. Course Learning Outcomes:

CLO 1 Understand the importance of DBMS as regards its applications in business

decisions.
CLO 2 Interpret Database Algorithms and develop analytical abilities

CLO 3 Classify and detect patterns in data using DBMS functions

CLO 4 Interpret and apply the theory of normalization to reduce the redundancies in
the data tables . and the ability to learn to define business rules and constraints
using schema definitions in RDBMS.

MBA sem3 booklet 69 | P a g e

 g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module -I:

Introduction: Definition, Importance and Scope Database 20% 12

Management Systems (DBMS), files, file system, database
systems, database models, DBMS and Internet based
models

2 Module-II:

RDBMS: Relational database management system,

RDBMS model, logical view of data, keys, integrity rules,
relational operators, relationships, data redundancy,
indexes 30% 18

MBA sem3 booklet 70 | P a g e

 Entity relationship – Degrees of data abstraction, ER
model structure
Normalization – DB tables normalization and DB design
SQL – structured query language, sql operators
Transaction Management – Transaction Processing ,
Concurrency control

3 Module -III:

Data Warehousing: Limitations of DBMS, DWH (data

warehousing) – analytical requirements – need for multi- 30% 18

dimensional modeling
DWH architecture – layered approach, its benefits, data
staging, functions of each layer.
DWH development – Developing business case, eliciting
client requirements, statistical methods in DWH,
developing a technical blue print, DW development life
cycle, DW development methodologies.

4 Module -IV:

DWH Design: Defining dimensional model, de-

normalization, identifying data facts, dimensions
in dimensional modeling, star schema, snow-flake 20% 12
schema

MBA sem3 booklet 71 | P a g e

 Detailed Dimensional modeling – Granularity of
facts, additive facts, Helper tables, implementing
MM relationships, dimension hierarchies, slowly
changing and rapidly changing dimensions

Data Marts – business relevance of data marts

OLAP Technology – Data Cubes, Multidimensional

data architecture, multidimensional views of
relational data, Scarcity and data explosion,
ROLAP, MOLAP, HOLAP models

5 Module - V:

Live Projects & Analytical Cases

i. Text Book and Reference Book:

1. Database System Concepts, Silberschatz, Abraham, McGraw Hill

2. Database Management Systems, Gehrke, Rmakrishnan, McGraw Hill
3. Data Warehousing Fundamentals for IT Professionals, Ponnaiah, Paulraj, Wiley
4. Data Warehousing Life cycle tool kit, Kimball, Ralph, Wiley
5. DW and BI for e-commerce, Simon Alan R, Morgan Kaufmann Publication
6. Modern data mining warehousing, mining and visualization – Marakas, George M.
Pearson

MBA sem3 booklet 72 | P a g e

 a. Course Name: MultiVariate Data Analysis (Business Analytics)
b. Course Code: 06209203
c. Prerequisite: A solid foundation in statistics and algebra along with problem
solving.
d. Rational: It makes student apply statistical tools for data analysis from multiple
sources
e. Course Learning Objective:

CLOBJ 1 Understand the role of Multivariate Data in today’s e-enabled business.

CLOBJ 2 Develop ability to manage multivariate data sets

CLOBJ 3 Insights into multi variable data sets for data capability building.

CLOBJ 4 Understand types of multivariate4 techniques and their use in analytics.

f. Course Learning Outcomes:

CLO 1 Understand the importance of Multivariate Data as regards its applications in

business decisions.
CLO 2 Interpret Multivariate and develop analytical abilities

CLO 3 Classify and detect patterns in data using Multivariate Data Tools.

CLO 4 Apply appropriate multivariate techniques to various datasets.

g. Teaching & Examination Scheme:

MBA sem3 booklet 73 | P a g e

 Teaching Scheme Examination Scheme
Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module -I:
Introduction: Definition, Importance and Scope of
Multivariate Data Analysis, Regression Models- Linear
and Non-linear, Multiple Regression Models, Log Linear 20% 12
Regression Models

2 Module-II:
Multivariate Data: Multivariate Data and models,
Multivariate Normal Distribution, ANOVA, ANCOVA,
MANOVA, MANCOVA, Links with mixed linear and 30% 18
hierarchical models

3 Module -III:
Exploratory Techniques: Eigen value and singular
decomposition, Singular value decomposition (SVD) of a
MBA sem3 booklet 74 | P a g e
 matrix, Principal component analysis, Factor analysis, 20% 12
Canonical correlation

4 Module -IV:
Classification and Functional Analysis:
Classification – Linear discrimination,
Classification trees, Hierarchical clustering, K- 30% 18
means clustering, Multidimensional Scaling

Functional data analysis – Functional Principal

component analysis, Functional Classification, Functional
Clustering

5 Module - V
Live Projects & Analytical Cases

i. Text Book and Reference Book:

1. Using Multivariate Statistics -- Tabachnick, B. and Fidell, L, New York: Allyn & Bacon.
2. Multivariate Analysis – Hair Joseph F., Prentice Hall-Pearson
3. Applied Multivariate Techniques – Sharma, Subhash, John Wiley & Sons
4. Methods of Multivariate Analysis – Alvin Rencher, William Christensen, Wiley

MBA sem3 booklet 75 | P a g e

 a. Course Name: HEALTH ECONOMICS AND SOCIAL POLICY (Healthcare
Management)
b. Course Code: 6210201
c. Prerequisite: Familiarity with social sciences, particularly sociology and
political science, to grasp the complexities of societal structures and policy
dynamics.
d. Rational: Health economics and social policy examine the intersection of
healthcare provision, resource allocation, and societal welfare, crucial for
designing effective health systems.
e. Course Learning Objective:

CLOBJ 1 Understanding of the relevance of economic concepts to the health care

sector.

CLOBJ 2 Describe the system of health care financing and delivery arrangements in
the health care sector.

CLOBJ 3 Understanding the role of economic factors in the development of public

policy concerning health and health care.

CLOBJ 4 A comprehensive understanding of the economic principles and theories as they

apply to healthcare systems and policies.

f. Course Learning Outcomes:

CLO 1 Appreciation of the relevance and principles of economics for effective health
care delivery.

MBA sem3 booklet 76 | P a g e

 CLO 2 A keen desire for reading news of economic and financial changes

CLO 3 Developments on a regular basis, and engaging in discussion and critical

evaluation of such developments with respect to health care industry.

CLO 4 Critically assess and propose solutions to contemporary health policy issues by
applying economic theories.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1
Module 1: The Relevance of Economics in Health and
Medical Care
• Using Economics to Study health Issues
20% 12
• Analysing medical CARE markets

MBA sem3 booklet 77 | P a g e

 • Economic evaluation in health CARE
Demand Side Considerations
• Demand for health and medical care
The market for health insurance Supply Side
Consideration
• Managed care
• The physician‟s Service market
• The hospital Service market
The market for pharmaceuticals

2 Module 2: Health Care Policy and Programmes

• Health education and environmental sanitation
• Health Development AS A determinant to Socio
Economic Development
• National health programmes
30% 18
Public Policy in Medical Care Delivery
• Policies that enhances Access
• Policies to contain Costs
• Lessons for Public Policy
Medical care Systems Worldwide

3 Module 3: financing health care

• Uncertainty and health insurance
• Compulsory insurance
• Patient payment
Economic evaluation and priority setting
• Non-monetary effects and monetary benefits 30% 18
• Costs and discounting
Social welfare

MBA sem3 booklet 78 | P a g e

 • Social policy
• Healthcare and social development
Public and social policy

4 Module 4: health policy formulation

• Factors
• Determinants
20% 12
• Other sectoral issues
• National health policy
Review of different committees

5 Module 5: Contemporary Issues

• International Perspective
• Alternative Approaches to Meet Basic Health
Needs in Developing Countries

i. Text Book and Reference Book:

1. James W Henderson, (Latest Edition), HEAlth Economics ANd Policy,
South Western Educational Publishing.
2. Chatterice, Meera, (Latest Edition), Implementing HeALTH Policy, Manohar 3.
DK Murthy, and Venugopal, Indian Financial System, IK Int Pub House
3. Jan Abel Oslen, (Latest Edition), Principles in HEAlth Economics ANd
Policy, Oxford University Press.
4. S.L.Goel, (Latest Edition), Health Care Policies and Programmes, Deep and Deep
Publications Pvt Ltd.

MBA sem3 booklet 79 | P a g e

 a. Course Name: HOSPITAL PLANNING AND MANAGEMENT (Healthcare
Management)
b. Course Code: 6210202
c. Prerequisite: Familiarity with healthcare systems and management principles
is essential for comprehending the complexities of hospital planning and
management.
d. Rational: Hospital planning and management ensures efficient allocation of
resources, optimal utilization of facilities, and effective delivery of healthcare
services, crucial for providing high-quality patient care and achieving
organizational goals.

e. Course Learning Objective:

CLOBJ 1 Understanding of the general health care planning and administration

sector.

CLOBJ 2 Describe the system of health care administration and delivery arrangements
in the hospitals.

CLOBJ 3 Evaluate the financial viability and sustainability of hospital initiatives.

CLOBJ 4 Understand the concepts and learn the skills necessary to effectively plan,
design, and manage healthcare facilities

f. Course Learning Outcomes:

CLO 1 Understand the principles and practices of hospital planning and management.

MBA sem3 booklet 80 | P a g e

 CLO 2 Apply strategic planning techniques to optimize healthcare delivery.

CLO 3 Demonstrate proficiency in evaluating and implementing management

strategies to address challenges in healthcare systems

CLO 4 Proficient in analyzing the needs of diverse patient populations, optimizing

healthcare facility layouts.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: hospital planning

• Concept of planning
• Guiding principles in planning hospital
facilities and services
• Regional planning and factors to be emphasised

MBA sem3 booklet 81 | P a g e

 • Steps in hospital planning
• Planning team and stages of project estimation
20% 12

•Architect brief and master plan

•Selection of site and decision on land, space, and
utilities
Outpatient services
Outpatient services
• Objectives, functions, location
• Design and layout
• Policy and procedures
• Organization, staffing, equipment and facilities
• Key result areas and performance or quality
indicators
• Daily planning and scheduling of work
• Managing time
• Waiting time and total time spent by a patient
• Specialty, sub-specialty and super specialty
clinics
• Diagnosis, physiotherapy and occupational
therapy
Emerging concepts
• Day care
• Reservation
• Appointment by phone
• Medico-social works
• Patient counselling
• Other facilities

MBA sem3 booklet 82 | P a g e

 • Pharmacy
• Gifts shop
Prayer or meditation room

2 Module 2: Trauma Care: Emergency and Casualty

Services
• Objective, Function, location
• Design and layout
• Policy and Procedures
• Organisation, staffing, Equipment and facilities
• Key Result areas and performance or quality
indicator 30% 18
Disaster Management
• Principles and classification
• Life saving Drugs
• Ambulance and paramedic Services
• Medico legal Procedures
• Forms and Registers to be maintained
Communication System

3 Module 3: Inpatient service

• Objective, function, location
• Design and layout
• Policy and procedures
• Organisation, staffing, equipment and facilities
• Key result areas and performance or quality 30% 18
indicators
• Admission, transfer, billing and discharge
procedures

MBA sem3 booklet 83 | P a g e

 • Managing death
• Intensive Care Units
• Objectives
• Functions, location, Design and layout-Policy
and Procedures
• Organisation, staffing, Equipment and facilities
• Key Result areas and performance or quality
indicators
Types of ICUs

4 Module 4: Operation Theatre

• Objectives, functions, location
• Design and layout
• Policy and procedures
• Organisation, staffing, equipment and facilities
• Key result areas and performance or quality
indicators
• Daily planning and scheduling 20% 12
• Determinants of number of operating rooms
• Zoning and aseptic or sterile techniques
• Clinical protocols
• Sub-stores
• CSSD
• Immediate postoperative recovery rooms
Safety issues

5 Module 5: Contemporary Issues

i. Text Book and Reference Book:

MBA sem3 booklet 84 | P a g e

1. G.D. Kunders, (Latest Edition), Designing for TotAL QuAlity in HEAlth CARE, Prism
Books Pvt. Ltd., Bangalore.
2. B.M. Sakharkar, (Latest Edition), Principles of HospitAL AdministrATIon ANd
PLANning, Jaypee Brothers Medical Publishers Pvt. Ltd.
3. C.M. Francis and et al., (Latest Edition), HospitAL AdministrATIon, Jaypee Brothers
Medical Publishers Pvt. Ltd.

MBA sem3 booklet 85 | P a g e

 a. Course Name: FINANCIAL MANAGEMENT OF HEALTH INSTITUTIONS
(Healthcare Management)
b. Course Code: 6210203
c. Prerequisite: Foundational knowledge of accounting principles and financial
analysis is necessary for understanding the intricacies of financial
management in healthcare institutions.
d. Rational: Financial management of health institutions ensures fiscal
sustainability, facilitates strategic decision-making, and enhances operational
efficiency, ultimately supporting the delivery of quality healthcare services and
the achievement of organizational objectives.

e. Course Learning Objective:

CLOBJ 1 Understand the fundamentals of financial management specific to healthcare

institutions.

CLOBJ 2 Apply financial analysis techniques to assess the financial health and
performance of healthcare organizations

CLOBJ 3 Develop proficiency in budgeting, cost control, and financial decision-making.

CLOBJ 4 A comprehensive understanding of financial management principles and

techniques as they relate to healthcare institutions.

f. Course Learning Outcomes:

CLO 1 Gain a comprehensive understanding of financial management principles as
applied to health institutions.

MBA sem3 booklet 86 | P a g e

 CLO 2 Acquire the skills to analyze financial statements and make informed decisions
regarding resource allocation in healthcare settings.

CLO 3 Develop strategies to optimize financial performance and ensure sustainability

in healthcare organizations.

CLO 4 Proficient in developing and implementing financial strategies tailored to the

unique challenges of healthcare institutions.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1
Module 1: Evolution of Healthcare
Financial Management
• Healthcare financial management
• Profitability AND Productivity Study
• Comparison of management Accounting and

MBA sem3 booklet 87 | P a g e

 general Accounting 20% 12

Fundamentals of Sound Healthcare Financial

Management
• Organisation Development of hospitals
Organisation Structure Add it to chart
of Accounts

2
Module 2: Cost Characteristics of Health Institutions
• MAJOR Cost classification
30% 18
• Primary Cost classification
• Secondary Cost classification
• Break Even analysis
• Contribution and Contribution margin
• Margin of safety
Zero based Budgeting

3
Module 3: Production Units and Performance
Evaluation
• Macro Production Units
• Micro Production Units
• Cost allocation
Volume Forecasting
• Least square
30% 18
• Multiple Regression analysis
Budgetary Control Process
• Functional Budgeting
• Budget Control programme
• Preliminary Budget and Cost Finding Connection
Capital Expenditure Planning
MBA sem3 booklet 88 | P a g e
 • Fixed Asset
• Working CAPITAL management
Evaluation of CAPITAL Expenditure

4 Module 4: Cash Forecasting and Management

• Cash Management Process
• Revenue Budgeting 20% 12
• Wage and Salary Budgeting
Non-Wage and Salary Budgeting recovery rooms

5 Module 5: Contemporary Issues

i. Text Book and Reference Book:

1. Allen G. Herkimer, (Latest Edition), Understanding Hospital Financial Management,
An Aspen Publication.
2. David Edward Marcinko, Hope Rachel Hertico, (Latest Edition), Financial
Management Strategies For Hospitals And Healthcare Organizations: Tools, Techniques,
Checklists And Case Studies, CRC Press.
3. Michael Nowicki, (Latest Edition), The Financial Management Of Hospitals And
Healthcare Organizations

MBA sem3 booklet 89 | P a g e

 a. Course Name: Digital Media and Mobile Marketing (Digital Marketing)
b. Course Code: 6212201
c. Prerequisite: To undergo Marketing Management course in semester 2
d. Rational: Digital Media and Mobile Marketing takes a deep dive into the
emerging world of mobile marketing and digital technologies.
e. Course Learning Objective:

CLOBJ 1 Understand the landscape of digital media and mobile platforms to devise
comprehensive marketing strategies.

CLOBJ 2 Implement targeted mobile marketing campaigns leveraging diverse digital

media channels to engage with a mobile-first audience.

CLOBJ 3 Analyze the effectiveness of digital media and mobile marketing efforts
through data-driven insights for optimizing return on investment and
audience engagement.

CLOBJ 4 students will be able to develop a comprehensive digital media and mobile
marketing strategy that incorporates content marketing principles.

f. Course Learning Outcomes:

CLO 1 Proficiency in designing and executing digital media and mobile marketing
campaigns to reach and engage diverse audiences effectively.
CLO 2 Ability to leverage advanced analytics tools to measure and optimize the
performance of digital media and mobile marketing initiatives.
CLO 3 Competence in adapting strategies to the rapidly evolving digital landscape,

MBA sem3 booklet 90 | P a g e

 ensuring sustained relevance and competitive advantage.
CLO 4 Students will demonstrate the ability to analyze client needs, formulate
effective content strategies, design compelling branding elements, target
specific audiences, understand customer mindsets, generate revenue through
digital channels, integrate rich media effectively, and organize information
architecture for optimal user engagement in digital media and mobile
marketing campaigns.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:
Sr. Teaching
Content Weightage
No. Hours

MBA sem3 booklet 91 | P a g e

 1 Module 1 25% 10
Evolution of Digital Marketing from traditional to modern
era, Role of Internet;Current trends, Info-graphics,
implications forbusiness & society; Emergence of digital
marketing as a tool;Drivers of the new marketing
environment; Digital marketingstrategy; P.O.E.M.
framework, Digital landscape, Digitalmarketing plan,
Digital marketing models.

2 Module 2 25% 15

Mobile Media: Traffic Sources. Explore all available

mobile traffic sources, pros and cons, and optimization
principles. This will include:
Appstore Search Optimization (ASO) Appstore paid ads
Google Facebook Amazon Twitter Affiliates DSPs
Etc

3 Module 3 25% 10

Adding value by measuring and managing the return on

investment in customers:

Measuring digital marketing activity Abandoned

shopping carts in context Nine campaign measurement
equations How to design measurable e-mail
Measure what users actually do, not what they say they’ll
do

4 Module 4 25% 10

MBA sem3 booklet 92 | P a g e

 Project based on a Digital Media and Mobile Marketing
assignment. Assignment would look forward to include
various aspects of Content Marketing such as: The client,
Strategy, Design and Branding, Targeting, Customer Mind-
set Understanding, Revenue generation, Rich Media,
Information Architecture among others.

i. Text Book and Reference Book:

1. Digital Engagement By Leland Harden and Bob Heyman.
2. Digital Marketing By Puneet Singh Bhatia.
3. Mobile Marketing for Dummies By Michael Becker and John Arnold.
4. Trust and New Technologies By TeemuKautonen and HeikkiKarjaluoto.
5. Digital Marketing: Using New Technologies to Get Closer to Your Customers By
Will Rowan.

MBA sem3 booklet 93 | P a g e

 a. Course Name: Strategic Content Marketing (Digital Marketing)
b. Course Code: 6212201
c. Prerequisite: A grasp of marketing fundamentals combined with understanding
customer needs are prerequisites for strategic content marketing studies.
d. Rational: Students of Strategic Content Marketing (business level) develop the
skills to craft targeted content that drives business goals.
e. Course Learning Objective:

CLOBJ 1 Develop strategic approaches to create engaging and relevant content that
resonates with target audiences.

CLOBJ 2 Analyze and apply various content marketing tactics to effectively reach and
influence consumers throughout the buyer's journey.

CLOBJ 3 Evaluate the performance of content marketing campaigns using key metrics
and refine strategies for continuous improvement and impact.

CLOBJ 4 students will be able to develop and implement a comprehensive content

marketing strategy for a given client.

f. Course Learning Outcomes:

CLO 1 Management Knowledge: Students will be integrally engrossed with on-

ground realities of day-to-day business practices.
CLO 2 Students will be able to Identify, formulate, research literature, and analyze
complex digital marketing problems reaching substantiated conclusions using
cutting edge advancements in Digital Marketing.
CLO 3 Students will be able to identify, formulate and execution of managerial

MBA sem3 booklet 94 | P a g e

 solutions for complex situations using Digital technologies.
CLO 4 Students will demonstrate proficiency in identifying client needs, devising
effective content strategies, designing impactful branding elements, targeting
specific audience segments, understanding customer mindsets to tailor
content accordingly, generating revenue through strategic content
distribution, leveraging rich media to enhance engagement, and structuring
information architecture to optimize user experience in content marketing
initiatives.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1 25% 10

MBA sem3 booklet 95 | P a g e

 Introduction and Importance. Evolution of Content
Marketing. Types of Content. Business Models of Content
Marketing. Understanding Audiences: Consumers and
Customers, Viewers, Listeners, Readers, Users, Players,
Friends and Followers. User Generated Content., Role of
Influencers

2 Module 2 25% 15

Content Maturity Model Six principles of content

marketing Treating content as an asset

Building audience personas Defining the engagement

cycle

Developing a content mission statement The Content Tilt

3 Module 3 25% 10

Analyzing current content assets Developing different

types of content
Finding good content within your organization
Telling a good story Creating an authentic voice Creating
content your audience wants
Developing an effective editorial calendar (Plan of Action)

4 Module 4 25% 10
Project based on a Content Marketing assignment.
Assignment would look forward to include various aspects
of Content Marketing such as: The client, Strategy, Design
and Branding, Targeting, Customer Mind-set

MBA sem3 booklet 96 | P a g e

 Understanding, Revenue generation, Rich Media,
Information Architecture among others.

i. Text Book and Reference Book:

1. Social Content Marketing for Entrepreneurs By Jim Berry (Business Expert
Press).
2. Epic Content Marketing By Joe Pulizzi.
3. Get Content Get Customers By Joe Pulizzi and Newt Barrett.
4. Managing Electronic Media By Joan Van Tassel and Lisa Poe-Howfield.
5. Return on Engagement By Tim Frick.

MBA sem3 booklet 97 | P a g e

 a. Course Name: Digital Marketing Communications (Digital Marketing)
b. Course Code: 6212203
c. Prerequisite: A working knowledge of digital marketing fundamentals
(websites, social media, SEO) is a prerequisite for "Digital Marketing
Communications" (business level).
d. Rational: Students of Digital Marketing Communications (business level) gain
the expertise to craft and deliver targeted messages through digital channels to
achieve marketing objectives.
e. Course Learning Objective:

CLOBJ 1 Develop a comprehensive understanding of digital marketing communication

strategies and techniques.

CLOBJ 2 Explore the integration of digital channels to craft cohesive and impactful
marketing messages.

CLOBJ 3 Analyze consumer behavior in the digital realm to tailor communication

strategies for maximum engagement and conversion.

CLOBJ 4 students will be able to develop an integrated digital marketing

communication plan that effectively utilizes content marketing principles.

f. Course Learning Outcomes:

CLO 1 Mastery in crafting compelling digital marketing messages across various

platforms to effectively reach target audiences.
CLO 2 Proficiency in utilizing analytics tools to measure the impact and
effectiveness of digital marketing communication strategies.

MBA sem3 booklet 98 | P a g e

 CLO 3 Ability to adapt and innovate digital communication approaches in response
to evolving consumer preferences and technological advancements.
CLOBJ 4 Students will demonstrate the ability to analyze client objectives, formulate
a comprehensive digital marketing communication strategy.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1 25% 10
Understanding Modern Marketing Communication on
Internet, Targeting Approaches, Emergence of Search

MBA sem3 booklet 99 | P a g e

 Engine Optimization, Search Engine Marketing and Social
Media Marketing.

2 Module 2 25% 15
Strategies for Managing Online Reach and Frequency
Experience with Frequency of Online Advertising
Interplay of Reach and Site Visiting

3 Module 3 25% 10

E-WoM, Second Screen, Online Advertising or Pay-per-

click (PPC), Digital Media Buying

4 Module 4 25% 10
Project based on a Digital
MarketingCommunicationassignment. Assignment would
look forward to include various aspects of Content
Marketing such as: The client, Strategy, Design and
Branding, Targeting, Customer Mind-set Understanding,
Revenue generation, Rich Media, Information Architecture
among others

i. Text Book and Reference Book:

1. Marketing Communications By Chris Fill
2. The Online Advertising Playbook By Joe Plummer, Steve Rappaport, Taddy Hall
and Robert Barocci
3. The Mood of Information By Andrew McStay
4. Effectiveness of Online Marketing Campaigns By Sebastian Klapdor
5. Digital Marketing By Will Rowan

MBA sem3 booklet 100 | P a g e

 a. Course Name: FINANCIAL MARKETS AND SERVICES (BANKING AND
FINANCIAL)
b. Course Code: 06215201
c. Prerequisite: Understanding of basic financial concepts and principles.
d. Rational: To equip students with comprehensive knowledge of financial
markets and services to excel in banking and financial services sector.
e. Course Learning Objective:

CLOBJ 1 Understand the functioning and structure of financial markets.

CLOBJ 2 Analyse various financial instruments and their roles in investment and risk
management.

CLOBJ 3 Explore the regulatory framework governing financial markets and services.

CLOBJ 4 Develop skills in analysing investment opportunities

f. Course Learning Outcomes:

CLO 1 Develop a strong foundation in banking and financial services.

CLO 2 Acquire skills to advise and analyse policies for financial services providers
and customers.
CLO 3 Apply knowledge in roles such as financial loan consultants effectively.

CLO 4 Understand responsibilities involved in financial decision making

g. Teaching & Examination Scheme:

MBA sem3 booklet 101 | P a g e

 Teaching Scheme Examination Scheme
Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: Overview of Financial System 25% 10

Structure of Financial System – role of Financial System in
Economic Development –Overview of Global Financial
System- Financial Markets and Financial Instruments –
Indian Financial System - Features, functions, components
of Financial System and Economic development-RBI -
Functions and role of RBI, Monetary policy – recent policy
developments; SEBI.

2 Module 2: Financial Markets in India 25% 15

Financial Markets in India - The stock market in India –
Primary and Secondary markets – OTC markets –
regulations – New issues market – underwriting – Call

MBA sem3 booklet 102 | P a g e

 money market, Treasury bill market – Commercial bill
market – market for Commercial paper and Certificate of
deposit – The Discount market – The Government
securities market – SEBI regulations – derivative market
– foreign exchange market.

3 Module 3: Financial services 25% 10

Financial services - Concept, Nature and Scope of
Financial Services – Regulatory Frame
Work of
Financial Services – Growth of Financial Services in
India-Fund based services: Lease, Hire purchase,
Consumer credit and Factoring, Venture capital financing,
Housing finance. Fee based services: Stock broking, Credit
rating, Merchant banking, Portfolio services,
Underwriting, Depository services, Challenges faced by
Investment bankers.

4 Module 4: Venture Capital and Credit Rating 25% 10

Growth of Venture Capital in India – Financing Pattern
under Venture Capital – Legal Aspects and Guidelines for
Venture Capital, Leasing – types of Leases- Meaning,
Functions of credit rating – Debt Rating System of CRISIL,
ICRA and CARE. Factoring, Forfeiting and Bill
Discounting

5 Module 5: 4
The students have to compare the services and the
financial system of India with other counties., and also
will make a report on it.

MBA sem3 booklet 103 | P a g e

 i. Text Book and Reference Book:
1. Bhole & Mahakud, Financial Institutions and Market, TMH, New Delhi
2. V.A.Avadhani, Marketing of Financial Services, Himalayas Publishers, Mumbai
3. DK Murthy, and Venugopal, Indian Financial System, IK Int Pub House
4. Anthony Saunders and MM Cornett, Fin Markets & Institutions, TMH, ND
5. Financial services, Gorden & Natarajan, Himalaya publishers.

MBA sem3 booklet 104 | P a g e

 a. Course Name: MICRO FINANCE(BANKING AND FINANCIAL)
b. Course Code: 06215202
c. Prerequisite: Basic understanding of financial concepts and principles
d. Rational: To provide students with the knowledge and skills necessary to
engage effectively in microfinance activities and contribute to socioeconomic
development.
e. Course Learning Objective:

CLOBJ 1 Tools and techniques used in microfinance development.

CLOBJ 2 Analyse and formulate policies related to microfinance.

CLOBJ 3 Develop leadership skills to address complex social issues through a policy-
oriented approach.

CLOBJ 4 Understanding various Microfinance products

f. Course Learning Outcomes:

CLO 1 Gain proficiency in microfinance tools and techniques.

CLO 2 Assume roles as policy analysts and technical advisers in microfinance

institutions.
CLO 3 Appreciate the role of microfinance institutions (MFIs) and NGOs in the
socioeconomic development of marginalized communities.
CLO 4 Understanding of how micro finance can support entrepreneurship & small
business development

g. Teaching & Examination Scheme:

MBA sem3 booklet 105 | P a g e
 Teaching Scheme Examination Scheme
Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: 25% 10
• Poverty Sources and Consequences of Poverty,
Informal Sector.
• Overview of Microfinance: Indian Rural financial
system, introduction to Microfinance, Microfinance
concepts, products,
• Microfinance models
• Need of Microfinance
Technological analysis, Socio-economic analysis,
Environmental analysis.

2 Module 2: 25% 15
• Catalyst Role of NGOs
• Pricing of Microfinance Products
• Gender issues in Microfinance and Conflict
resolution in Microfinance

MBA sem3 booklet 106 | P a g e

 Client impact studies measuring impact of
Microfinance and Micro enterprises

3 Module 3: 25% 10
• Commercial Microfinance MFIs
• The Rise of Commercial Microfinance
Structure of Microfinance Industry and Constraints on
MFI Growth.
• Financial Self-sufficiency Credit Rating of MFIs
• MFIs-Credit rating agencies in India and abroad-
CAMEL – ACCION rating tools
Risk Management Asset Liability Management

4 Module 4: 25% 10
• Strategic Issues in Microfinance
• Microinsurance
Opening New Markets

5 Module 5:
Visit of MFIs and NGOs and prepared report on SWOT
analysis of MFIs

i. Text Book and Reference Book:

1. Beatriz Armendariz and Jonathan Morduch, “The Economics of Microfinance”,
Prentice-Hall of India Pvt. Ltd. Delhi, 2005.
2. Joanna Ledgerwood, “Microfinance Handbook” : an institutional and financial
perspective, The World Bank, Washington, D.C.
3. Malcolm Harper, “Practical Microfinance” A training Guide for South Asia,
VistaarPublication, New Delhi.2003.
4. C.K. Prahalad, "The Market at the Bottom of the Pyramid," 2006,
MBA sem3 booklet 107 | P a g e
 a. Course Name: RETAIL AND RURAL BANKING (BANKING AND FINANCIAL)
b. Course Code: 06215203
c. Prerequisite: Basic knowledge of banking operations and financial services.
d. Rational: To provide students with insights into the operational aspects of retail
banking and the unique challenges and opportunities in rural banking, fostering
skills to address financial inclusion issues.
e. Course Learning Objective:

CLOBJ 1
Understand the operational aspects and features of retail banking products
and services.

CLOBJ 2
Develop strategies to expand and diversify the retail client base for banks.

CLOBJ 3 Gain knowledge of rural credit institutions in India and their role in financial
inclusion

CLOBJ 4 Understand the range of retail banking products & service offered to individuals
& households

f. Course Learning Outcomes:

CLO 1
Ability to analyse and implement operational strategies for retail banking
products.
CLO 2
Skills to formulate and execute plans for expanding the customer base in retail
banking.

MBA sem3 booklet 108 | P a g e

 CLO 3
Comprehension of rural credit institutions and methods to enhance financial
inclusion, with the capability to propose solutions to related challenges.
CLO 4
Appreciate the importance of retail & rural banking in promoting financial
inclusion and economic development

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1: 25% 15
Concept of Retail Banking-Distinction between Retail
and Corporate/Wholesale Banking;
Retail Products Overview: Customer requirements,
products development process, Liabilities and Assets
Products, Approval process for retail loans, credit

MBA sem3 booklet 109 | P a g e

 scoring.
Important Retail asset products: Home loans,
Auto/vehicle loans, Personal loans, Educational loans -
Study of these products in terms of Eligibility, Purpose,
Amounts, Margin, Security, Disbursement, Moratorium,
Prepayment issues, Repayments/Collection;
Credit/Debit Cards-Eligibility, Purpose, Amounts,
Margin, Security, Process of using the cards, Billing
Cycle, Credit Points;
Other products/Remittances/Funds Transfer

2 Module 2: 25% 15
Retail Strategies: Tie-up with institutions for retail loans;
Delivery Channels-Branch, Extension counters, ATMs,
POS, Internet Banking, M-Banking; Selling process in
retail products; Customer Relationship Management-
Role and impact of customer relationship management,
stages in CRM process; Technology for retail banking
Trends in Retailing-New products like insurance, Demat
services, online/phone banking, property services,
investment advisory/wealth management, Reverse
Mortgage-Growth of e-banking, Cross selling
opportunities

3 Module 3: 25% 15
Rural India: Demographic features-Economic features-
Rural poverty-main causes and methods of measuring
rural poverty Rural Development Policy-Govt. policies
and programmes-Economic Reforms and its impact on
rural economy Financing Rural Development: Functions

MBA sem3 booklet 110 | P a g e

 and policies of RBI and NABARD ;Rural Credit
Institutions-Role and functions -Role of Information and
Communication Technologies in rural banking-
Regulation of Rural Financial Services

4 Module 4: 25% 15
Financial inclusion: Concept and its role in inclusive
growth- Micro credit, micro insurance scheme Business
Facilitators and Business Correspondents in rural
financing SHGs/NGOs, linkages with banking, latest
guidelines of GOI and RBI Priority Sector Financing and
Govt. initiatives: Components of priority sector-RBI
Guidelines; Problems and prospects of Rural Banking:
Problems of rural branches of commercial banks and
regional rural banks-emerging trends in rural banking-
financing poor as bankable opportunity

5 Module 5
Visit of rural banks RRBs and Self Help groups and
prepared report on SWOT analysis of these RRBs and
SHGs

i. Text Book and Reference Book:

1. Agarwal, O.P., Fundamentals of Retail Banking, Himalaya Publishing House,
Mumbai.
2. Indian Institute of Banking & Finance, Retail Banking, Mumbai
3. Indian Institute of Banking & Finance, Rural Banking, Mumbai
4. Vasantha Desai, Indian Banking-Nature and Problems, Himalaya Publishing
House,Mumbai.

MBA sem3 booklet 111 | P a g e

 a. Course Name: PROJECT MANAGEMENT METHODS (PROJECT MANAGEMENT
SPECIALIZATION)
b. Course Code: 6218201
c. Prerequisite: Basic Understanding of Project Management Concepts
d. Rational: Students will demonstrate the ability to Manage and execute
international Projects as a Project Executives.
e. Course Learning Objective:

CLOBJ 1 Application of Processes to achieve project Objectives

CLOBJ 2 Usage of Various Methods to align different goals of Projects

CLOBJ 3 Manage time and budget constraints in Projects

CLOBJ 4 Understanding Project Scheduling and Network techniques

f. Course Learning Outcomes:

CLO 1 Apply work structure to any project

CLO 2 Schedule projects effectively and efficiently

CLO 3 Evaluate project management financing

CLO 4 To Monitor Project Progress and Performance

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

MBA sem3 booklet 112 | P a g e

 Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1 20% 12

Introduction to Project Management:

The Concept of Project, Brief History, Project

characteristics, Types of Projects, Project Life Cycle,
Factors for Project Success or Failure

Defining the Project:

Initial Project Definition, Feasibility Studies, Project Scope,

Project Specification, Creating the Work Breakdown
Structure (WBS), integrating the WBS with the
organization, Coding the WBS for information system,
Project Roll Up, Process Breakdown Structure,
Responsibility Matrices

MBA sem3 booklet 113 | P a g e

 2 Module 2 25% 15

Project Time and Costs:

Estimation Guidelines for Time, Costs and resources,

Macro versus Micro Estimating, Methods for Estimating
Project Times and Costs, Level of detail, Developing
Budgets

Project Network:

Developing the Project Network, From Work Package to

Network, constructing a Project Network, Activity-On-
Node, Fundamentals, Network Computation process,
Using the Forward and Backward pass information, Level
of Detail for activities, Extended Network techniques.

Scheduling Resources:

Types of Project Constraints, Classification of Scheduling

Problem Resource Allocation Methods, Splitting,
Multitasking, Benefits of scheduling resources

3 Module 3 20% 12

Financial Appraisal and the Business Plan:

Project Financial Appraisal Methods, Simple Payback

Method, Discounted Cash Flow, Project Funding

Project Contracts and Purchase Orders:

Contracts, Purchase Orders, Incoterms, Pricing a Contract,

MBA sem3 booklet 114 | P a g e

 Contract Payment Structures, Financial Viability of
Participating Organizations

Managing Procurement and the Supply Chain:

Purchasing Cycle, Purchase Specification, Supplier

Selection, Correlation Between Specification, Enquiry,
Requisition and Order Numbers, Goods Receipt, Materials
Management

4 Module 4 20% 12

Project Organization Structure:

Organization and Communications, Project Matrix

Organizations, five-stage team development model,
Situational factors affecting team development, Team
effectiveness, Characteristics of Management Change
Projects

Managing Changes:

Impact of Changes, Classification of Changes,

Authorization, Cost of a Change, Forms and Procedures,

Progress and Performance Management:

Progress Management, Updating Schedules and Records,

Managing Subcontractors and Agency Employees,
Corrective Measures, Project Meetings, Progress Reports,
Project Control Process, Monitoring Time Performance
Progress, and other control issues.

MBA sem3 booklet 115 | P a g e

 5 Module 5 15% 9

Earned Value Analysis and Cost Reporting:

Milestone Analysis, Earned Value Analysis, Evaluating

Cost Performance, Project Ledger Concept, Predicting
Final Project Costs

Managing Project Closure:

Project Closure, Project Cost Records, Disposal of Surplus,

Final Project Definition, As built, Managing Files and
Archives

6 Module 6:

The students must select any case projects of their choice

and evaluate them using the methods given in the four
modules

i. Text Book and Reference Book:

1. Project Management by Dennis Lock, 10th Edition, published by Gower Publishing
Limited.
2. Project Management: The managerial process, by Clifford E. Gray, Erik W. Larson,
Gautam V. Desai, Mc Graw Hill publication.
3. PMP - Project Management Professional – “Study Guide”, by Kimi Heldman, Wiley
India Publication

MBA sem3 booklet 116 | P a g e

 a. Course Name: PROJECT RISK MANAGEMENT (PROJECT MANAGEMENT
SPECIALIZATION)
b. Course Code: 6218202
c. Prerequisite: Basic Understanding of Project Management Concepts
d. Rational: Students will demonstrate the ability to identify risks, risk mitigation
strategies, and later execute those strategies of risk mitigation to successfully
execute international Projects.
e. Course Learning Objective:

CLOBJ 1 A broad knowledge of risk concepts, principles and terminology.

CLOBJ 2 A good comprehension of how major project risks are identified and assessed.

CLOBJ 3 Understanding of specific risk analysis methodologies and ability to apply them
in practice

CLOBJ 4 An understanding of capital project programs and pre-construction strategies

and approaches.

f. Course Learning Outcomes:

CLO 1 Understand the key principles and processes of project risk management to
effectively identify, analyze, and respond to risks throughout the project
lifecycle.
CLO 2 Identify and categorize project risks, considering both internal and external
factors, to create a comprehensive risk register.

MBA sem3 booklet 117 | P a g e

 CLO 3 Perform qualitative and quantitative risk analysis techniques to assess the
impact and probability of risks and prioritize them for effective risk response
planning.
CLO 4 Develop risk response strategies, including mitigation, avoidance, transfer, and
acceptance, to minimize potential negative impacts on project objectives.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1

Introduction, Principles and Concepts 20% 12

Definition, Role of Project Risk Management, Critical

Success Factors, Individual and Overall Project Risk, Risk

MBA sem3 booklet 118 | P a g e

 Attitudes, Iterative Process

Introduction To Project Risk Management Processes:

Project Risk Management, Project Risk Management

Processes

2 Module 2

Plan Risk Management:

Purpose and Objectives, Barriers to Successful Project

Risk Management, Involve Project Stakeholders, Tools
and Techniques for the Plan Risk Management Process,
25% 15
Documenting the Results of Plan Risk Management

Identify Risks:

Purpose and Objectives, Identify Risks Critical Success

Factors, Identify Risks Process Tools and Techniques,
Scope Changes, Documenting the Results

3 Module 3

Qualitative Risk Analysis:

Purpose and Objectives, Critical Success Factors,

Qualitative Risk Analysis Tools and Techniques, Analysis
Process, Categorize Risk Causes 30% 18

Quantitative Risk Analysis:

Purpose and Objectives, Critical Success Factors,

Quantitative Risk Analysis Tools and Techniques, Analysis
Process, Quantitative Method Appropriate to Analyzing

MBA sem3 booklet 119 | P a g e

 Uncertainty

4 Module 4

Plan Risk Responses:

Purpose and Objectives, Critical Success Factors, Threats

and Opportunities, Strategies before Tactical Responses,
Risk Response Strategies, Risk Responses Tools and
Techniques, Risk Responses to the Risk Register, Risk 25% 15
Responses to the Project Management Plan

Monitor And Control Risks:

Purpose and Objectives, Critical Success Factors, Monitor

and Control Risks Process Tools and Techniques, Tracking
Overall Risk, Tracking Compliance

5 Module 5

The students must select any case projects of their choice

and evaluate them using the methods given in the four
modules

i. Text Book and Reference Book:

1. How to Manage Project Opportunity and Risk: Why uncertainty management can be
a much better approach than risk management, By Chris Chapman and Stephen Ward,
published by John Wiley & Sons.
2. Understanding and managing risk attitude (2nd ed.), by Hillson, D. A., & Murray-
Webster, R. (2007), published by Aldershot, Surrey, UK: Gower.
3. Managing Risk in Construction Projects, 3rd Edition, By Nigel J. Smith, Tony Merna
and Paul Jobling, Published February 2014, Wiley-Blackwell.

MBA sem3 booklet 120 | P a g e

 a. Course Name: PROJECT PORTFOLIO MANAGEMENT (PROJECT MANAGEMENT)
b. Course Code: 6218203
c. Prerequisite: Basic Understanding of Project Management Concepts
d. Rational: Students will demonstrate the ability to identify risks, risk mitigation
strategies, and later execute those strategies of risk mitigation to successfully
execute international Projects.
e. Course Learning Objective:

CLOBJ 1 Understand the key concepts and principles of project portfolio management

CLOBJ 2 Evaluate project proposals and align them with organizational objectives and
strategic goals.

CLOBJ 3 Prioritize and select projects based on strategic value, resource constraints, and
risk considerations

CLOBJ 4 Apply portfolio management tools and techniques to assess performance,

identify trends, and make data-driven decisions.

f. Course Learning Outcomes:

CLO 1 Understand the principles and benefits of project portfolio management to

strategically align projects with organizational objectives.
CLO 2 Evaluate and select projects based on strategic value, resource constraints,
and risk considerations to optimize the project portfolio.
CLO 3 Effectively allocate and manage resources across the project portfolio to
maximize value and return on investment.

MBA sem3 booklet 121 | P a g e

 CLO 4 Monitor and control project portfolios, ensuring alignment with organizational
strategies and making informed adjustments when necessary.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1 22% 10

Introduction to Project Portfolio Management (PPM)

Successful PPM, Project Portfolio Management Definition,

PPM Players and Roadmap, Portfolio Investment,
Demand-Side Resource Management, Supply-Side
Resource Management, Portfolio Resource Optimization

2 Module 2 33% 15

PPM Process:

MBA sem3 booklet 122 | P a g e

 Defining Change, Types of Change, Modeling the Impact
of Change, Benefits Realization, Capturing Value Created,
PPM Components, Project Proposal, Business Case and
Project Management Plan, Project Prioritization, Project
Authorization, Project Review, Benefits of PPM,
People/Process/Technology Foundation.

PPM Design:

PPM’s Seven Ps, Decision Criteria, Source of Data and

Information, Scorecards, Weighting Criteria, Link to the
Business Case, Link to the Portfolio

3 Module 3 20% 9

Implementing PPM Process:

Sponsorship, Change, Skills, Structure, Steering

Committee, Governance Board, Project Management
Office, Standards Committee, Process Approach, Capacity,
Communication Plan, Training.

Maintaining PPM Process:

Dashboards and Metrics, Meetings, Communication,

Maturity Models, Resource Management, Dedicating
Resources to Running the PMO.

4 Module 4 15% 7

The students must select any case projects of their choice

and evaluate them using the methods given in the four
modules

MBA sem3 booklet 123 | P a g e

 i. Text Book and Reference Book:
1. "Project Portfolio Management: A Practical Guide to Selecting Projects, Managing
Portfolios, and Maximizing Benefits" by Harvey A. Levine
2. "Project Portfolio Management in Theory and Practice: Thirty Case Studies from
around the World" by Jamal Moustafaev
3. "Project Portfolio Management: Leading the Corporate Vision" by Pierre-Jean Aubin
and Joel Kopp
4. "The Standard for Portfolio Management" by Project Management Institute (PMI)

MBA sem3 booklet 124 | P a g e

 a. Course Name: Strategic Retail Management (Retail Management)
b. Course Code: 6216201
c. Prerequisite: A strong background in areas such as mathematics, business,
economics, and computer applications
d. Rational: Developing and implementing effective retail strategies to ensure the
long-term success and sustainability of retail organizations.
e. Course Learning Objective:

CLOBJ 1 Familiarize with retail strategies of different formats

CLOBJ 2 Assess the retail strategies with respect to product categories

CLOBJ 3 Understand retailers’ role and activities in the market

in general

CLOBJ 4 Explore methods for tracking and analyzing data to

make informed decisions about retail strategy.

f. Course Learning Outcomes:

CLO 1 Analyse, formulating, implementing and evaluating strategies

CLO 2 Apply various concepts of strategic management in competitive environment

CLO 3 Understand current retail market.

CLO 4 Evaluate the effectiveness of retail strategies and make data-driven decisions
for optimization.

MBA sem3 booklet 125 | P a g e

 g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1

An introduction to strategic retail management

Building and sustaining relationship 30% 18
Strategic planning
Retail institutions by ownership and Store based
strategy mix
Web, Non-store based and other forms of nontraditional
retailing

2 Module 2
Identifying consumers Trading areas Understanding
consumers Trading Site selection 20% 12

3 Module 3
Retail organisations and Human resource
MBA sem3 booklet 126 | P a g e
 management 30% 18
Operations management: Financial and Operational
Developing and implementing merchandise plan
Financial merchandise management
Pricing in retailing

4 Module 4
Establishing and maintaining a retail image Promotional 20% 12
strategy
Integrating and Controlling retail strategy

i. Text Book and Reference Book:

1. Retail Management – A strategic approach, Berry Burman, Joel R.Evans, Patrali
Chatterjee , Pearson
2. Strategic Retail Management – Text and International Cases, Zoachim Zenets, Dirk
Morschett,Hanna Schharamm – Klein, Springer Gabler
3. Strategic Management & Business Policy - Azhar Kazmi; Tata McGraw Hill
4. Strategic Management - Ireland, Hoskisson & Hitt; Cengage Learning

MBA sem3 booklet 127 | P a g e

 a. Course Name: Retail Buying Behaviour (Retail Management)
b. Course Code: 6216202
c. Prerequisite: Foundational knowledge of consumer behavior and marketing
principles.
d. Rational: Students comprehend consumer psychology, enhancing retail
strategies for customer attraction and retention in competitive markets.
e. Course Learning Objective:

CLOBJ 1 Gain knowledge of retail buying behaviour

CLOBJ 2 Understand retailers’ role and activities in the market in general To describe
retailers’ decision making process

CLOBJ 3 Gain knowledge of consumer preference in retail market

CLOBJ 4 Gain Practical Inventory KPI and Managing Supplier Relation

f. Course Learning Outcomes:

CLO 1 Assess and predict retail behaviour in the market place

CLO 2 Apply the understanding of retailers for segmentation, targeting and

positioningframe work

CLO 3 Develop insight of retailer decision making in businesses

CLO 4 Develop criteria for evaluating potential suppliers based on factors such as
quality, reliability, and cost

MBA sem3 booklet 128 | P a g e

 g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1
Retail Formats
Qualifications-Qualities-AbilitiesThe 20% 12
Buyer's Roles
Management Expectations

2 Module 2
Retail Math Budgeting
Assortment Planning 30% 18
Anticipating Consumer Trends

3 Module 3
Forecasting Customer Demands Central Buying
The True Essence of Buying 30% 18

MBA sem3 booklet 129 | P a g e

 Buying Merchandise

4 Module 4
Brand Strategy Managing Suppliers 20% 12
Negotiation Retail
Shrink
Business Communication

i. Text Book and Reference Book:

1. Retail Buying – An insider’s guide to the best practices from the Industry,
Marie-Louise Jacobsen, John Wiley & Sons (Asia) Pte. Ltd
2. Consumer Behaviour - Schiffman, L G and Kanuk, L L; PHI
3. Consumer Behaviour Implications for Marketing Strategy -Hawkins, D
I; Texas,Business;
4. Marketing Research - Naresh Malhotra; PHI
5. Marketing Research - Nargondkar; Tata Mcgraw-Hill Education

a. Course Name: RETAIL ANALYTICS (Retail management)

b. Course Code: 6216203
c. Prerequisite: Organised Retail Operation Decision,also Handson Skill of Excel
and Data,File Handling.
d. Rational: Retail data analytics use demand forecasting to project future trends
in sales and predict product demand based on qualitative and quantitative
customer data. It helps retailers estimate their stores' sales and revenue for a
specific time frame in the future.
MBA sem3 booklet 130 | P a g e
 e. Course Learning Objective:

CLOBJ 1 To understand the determinants and characteristics of retailing analytics

CLOBJ 2 To assess geography and demographics data for retailing

CLOBJ 3 To describe store operations and loyalty marketing

CLOBJ 4 To understand the overall implementation of retail operation

f. Course Learning Outcomes:

CLO 1 Develop insight of retailing analytic

CLO 2 Apply the understanding of data to retailing strategy

CLO 3 Devise loyalty marketing program

CLO 4 Utilize segmentation analysis to identify high-

value customers and prioritize resource
allocation for loyalty program initiatives

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100

MBA sem3 booklet 131 | P a g e

L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1
Retailing Analytics: An Introduction
Retailer Goodwill Retail
Organization
Operations Marketing (Research)
Point of Sale versus Market Basket Data Data 25% 15
as Revenue: The Price of Retail Data

Retail and Data Analytics

Hard-Core Data Terms
Market Basket
Data Storage
Data without Use Is Overhead

2 Module 2
Importance of Geography and Demographics
Understanding the Tools and the Data Requirements
How Geographic Information Systems Work: Science
behind the Tools 30% 18
GIS Layers of Information: Building a Map,
Layer by Layer
How Geography Fits into Retail: Location, Location,and

MBA sem3 booklet 132 | P a g e

 Location!
Retail Data: Internal Data Collection

Retail Trade Areas: Differing Methods for Debate Zip Code

Data: Forecasting Application Volume by Store

In-Store Marketing

Understanding the Different Store Designs Old Theories of

Merchandise Placement New Theories of Merchandise
Placement Types and Sizes: Retail Store Strategies Store in
a Store: Make Shopping Convenient What’s in a Store:
Convenience Stores to Hyper mart Stores

Hyper marts: When Is Big Too Big?

Warehouse Clubs: Paying for the Privilege to Shop

Shopping by Design: Traffic Patterns

Category Management: Science behind the Merchandise

Mix

Merchandise Placement: Strategy behind the Placement

Specialty Department Receiving Dock Stocking the

Counters

3 Module 3 20% 9
Store Operations and Retail Data
Setting Up the Store for Success: Strategic Usesof
Data
Labour Forecasting
Importance of Accurate Labour ForecastingThe

MBA sem3 booklet 133 | P a g e

 Cost of Doing Business
Consumer Differentiation at the Point ofSale
Register
Heating and Cooling: Centralized Thermostats
Intra store Communication
Replenishment and POS Sales: Cause and Effect
In-Store Career Path: Stockperson to Store Manager

4 Module 4 15% 7
Loyalty Marketing
Loyalty Programs
Who Is the Sponsor for the Program?
Questions to Answer before You Begin Total
Program Incentive: Are You Loyal?
From the Consumer Finance Credit Card Retail
Perspective
Loyalty Segments: Develop Them Early Loyalty at
POS: Different Stages and Levels ofLoyalty
Kmart’s School Spirit Loyalty Program
Additional Loyalty Programs

i. Text Book and Reference Book:

1. Retail Analytics - Emmett Cox John Wiley & Sons
2. Style and Statistics - The Art of Retail Analytics - Brittany Bullard, John Wiley & Sons
3. Segmentation, Revenue Management, and Pricing Analytics - Tudor Bodea and Mark
Ferguson, Routledge

MBA sem3 booklet 134 | P a g e

 a. Course Name: FUNDAMENTALS OF FORENSIC ACCOUNTING (FORENSIC
ACCOUNTING)
b. Course Code: 06221201
c. Prerequisite: Strong foundation in accounting principles and financial analysis.
d. Rational: Proficiency in applying forensic accounting techniques to investigate
financial irregularities and fraud, ensuring organizational integrity and
compliance.
e. Course Learning Objective:

CLOBJ 1 Develop expertise in identifying and analyzing financial anomalies indicative

of fraud or misconduct.

CLOBJ 2 Acquire practical skills in conducting forensic audits and investigations to

detect and deter financial crimes.

CLOBJ 3 Understand the legal and ethical frameworks governing forensic accounting
practices, ensuring adherence to professional standards and regulatory
requirements.

CLOBJ 4 To Understand forensic accounting tools and software for data analysis and
financial reconstruction to identify common types of financial fraud and
fraudulent behavior.

f. Course Learning Outcomes:

CLO 1 Mastery in applying forensic accounting principles to uncover financial
irregularities and mitigate fraud risks in organizational settings.
CLO 2 Ability to conduct comprehensive forensic audits and investigations,
producing accurate reports and recommendations for remedial actions.
CLO 3 Demonstrate ethical awareness and integrity in executing forensic accounting
duties, contributing to enhanced transparency and accountability in financial

MBA sem3 booklet 135 | P a g e

 practices.
CLO 4 Ability to define forensic accounting and explain its importance in fraud
detection and investigation in the corporate world.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 MODULE I: BASIC INTRO AND THEORY

Evolution of Forensic Accounting, Concept of Forensic

Accounting, Objective of Forensic Accounting, Justification
for Forensic Accounting, Scope of Forensic Accounting,
Need of Forensic Accounting, Forensic Accounting Skill 20% 15
Set, Forensic Accounting Engagements.

MBA sem3 booklet 136 | P a g e

 2 A. Definition and Meaning of Fraud

B. Types of Frauds:

1. Asset Misappropriation

2. Financial Statement Fraud

3. Corruption 20% 15

4. Fraudulent Financial Reporting

5. Money Laundering
6. Ponzi Schemes
7. Tax Evasion
8. Identity Theft
9. Cybercrime

10. Insurance Fraud

Case Study:Identify types of Frauds.

3 MODULE III: FRAUD THEORIES

A. Measures to identify frauds: Data Analysis, Financial
Statement Analysis, Internal Control Evaluation,
Interviews and Interrogations, Forensic Technology
Tools, Forensic Auditing Techniques, Whistleblower
Hotlines, Benford's Law, Financial Forensics,
Collaboration with other experts.

B. Fraud Theories:

1. Fraud Triangle Theory 20% 18

2. Fraud Diamond Theory

MBA sem3 booklet 137 | P a g e

 3. Fraud Scale Theory

C. Case Study:

IDENTIFY RED, YELLOW & GREEN FLAGS

4 MODULE IV: HOW CAN FRAUD BE DETECTED?

A. Measures to detect frauds: Internal Control Review,
Forensic Interviews, Document Examination, Digital
Forensics, Background Checks, Asset Tracing

B. Steps to detect fraud. 20% 18

C. Case Study

i. Text Book and Reference Book:

1. Forensic Accounting and Fraud Examination" by Mary-Jo Kranacher,

Richard Riley, and Joseph T. Wells
2. Fraud Examination: International Edition" by W. Steve Albrecht, Chad O.
Albrecht, Conan C. Albrecht, and Mark F. Zimbelman
3. Forensic Accounting and Fraud Investigation for Non-Experts" by Howard
Silverstone and Michael Sheetz

MBA sem3 booklet 138 | P a g e

 a. Course Name: INTRODUCTION TO FORENSIC SCIENCE AND LAW (FORENSIC
ACCOUNTING)
b. Course Code: 06221202
c. Prerequisite: Basic understanding of science and legal principles.
d. Rational: Understanding forensic science and law equips management students
with critical analytical skills to navigate complex legal and investigative
frameworks, enhancing their ability to make informed decisions and mitigate
organizational risks.
e. Course Learning Objective:

CLOBJ 1 Develop an understanding of the fundamental principles and methodologies of

forensic science, including crime scene investigation techniques and evidence
collection procedures.

CLOBJ 2 Explore the intersection of forensic science and the legal system, examining the
role of forensic evidence in criminal investigations, court proceedings, and the
administration of justice

CLOBJ 3 Acquire knowledge of key legal concepts and principles relevant to forensic
science, such as chain of custody, expert testimony, and the admissibility of
evidence, to foster a comprehensive understanding of the forensic
investigative process.

CLOBJ 4 To Foster critical thinking skills necessary for evaluating forensic evidence and
applying it to real-world scenarios.

f. Course Learning Outcomes:

CLO 1 Demonstrate proficiency in applying forensic science methodologies to
analyze and interpret evidence in legal contexts.
CLO 2 Evaluate the ethical implications and professional standards associated with

MBA sem3 booklet 139 | P a g e

 forensic investigations and legal proceedings.
CLO 3 Communicate effectively, both orally and in writing, to convey complex
forensic findings and interpretations to diverse stakeholders, including law
enforcement agencies, legal professionals, and the public.
CLO 4 Ability to analyze the importance of forensic evidence in legal cases and
evaluate its admissibility in court.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 MODULE I: FRAUD PSYCHOLOGY

A. Meaning of Fraudster Mindset

B. Aspects of Fraud Psychology in Forensic Accounting

1. Rationalization

MBA sem3 booklet 140 | P a g e

 2. Pressure 20% 15

3. Opportunity

4. Behavioral Indicators

5. Personality Traits

6. Fraud Triangle

7. Interviewing Techniques

C. How to identify Fraudster Mindset?

Case Study: Behavioral and personality test to identify

fraudster mindset.

2 MODULE II: UNDERSTANDING EVIDENCE

A. Relevance of collecting evidence in Forensic
investigation

B. Types of Evidences: Financial Documents, Electronic

Evidence, Expert Report and Analysis, Witness
Testimony, Confessions and Admissions, Surveillance
Footage, Analysis Result, Chain of Custody Documents.

C. How to understand evidence in forensic accounting?

20% 24
D. Case Study: Studying documents and analysis of
evidence.

3 MODULE III: FRAUD INITIATION, WHISTLEBLOWER,

COMPLAINTS
A. Common methods of Fraud Initiation.

MBA sem3 booklet 141 | P a g e

 B. Who is a Whistleblower? What is Whistleblowing? 20% 18

C. How to raise a complaint about financial fraud?

4 MODULE IV: FRAUD REPORTING

A.LAWS AND PROCEDURE FOR FRAUD REPORTING.

(Co Act, SEBI, PMLA, IPC, CPC, CRPC, FEMA, BR Act,

Evidence Act, NI Act, IT Act)

B. LITIGATION PREPARATION

C. Case Study

CASE INVESTIGATION & ANALYSIS REPORT

REPORT PRESENTATION
20% 18

i. Text Book and Reference Book:

1. Forensic Accounting and Fraud Investigation: Theory and Practice" by D. Larry
Crumbley, Lester E. Heitger, and G. Stevenson Smith
2. Forensic and Investigative Accounting" by Larry Crumbley, Lester Heitger, and G.
Stevenson Smith
3. Financial Shenanigans: How to Detect Accounting Gimmicks & Fraud in Financial
Reports" by Howard M. Schilit and Jeremy Perler

MBA sem3 booklet 142 | P a g e

 a. Course Name: DIGITAL FRAUD AND INTERNET THINGS FUNDAMENTALS
(Forensic Accounting)
b. Course Code: 06221203
c. Prerequisite: Basic understanding of information technology and familiarity
with principles of cybersecurity.
d. Rational: Management students studying "Digital Fraud and Internet Things
Fundamentals" will gain a comprehensive understanding of the evolving
landscape of digital fraud, enabling them to devise proactive strategies to
mitigate risks and safeguard organizational assets in the context of emerging
Internet of Things (IoT) technologies.
e. Course Learning Objective:

CLOBJ 1 Develop a deep understanding of digital fraud mechanisms, including phishing,

malware, and social engineering tactics, to identify and mitigate potential
threats in IoT environments.

CLOBJ 2 Explore the intersection of digital forensics and IoT technologies, equipping
students with the skills to investigate and respond to cyber incidents
effectively.

CLOBJ 3 Acquire knowledge of legal and regulatory frameworks related to digital fraud
and IoT security, enabling students to implement compliance measures and
minimize legal liabilities for organizations.

CLOBJ 4 To Explore cyber security measures and discuss cybersecurity best practices
for preventing and mitigating digital fraud incidents.

f. Course Learning Outcomes:

CLO 1 Demonstrate proficiency in identifying, analyzing, and mitigating digital fraud
risks within Internet of Things (IoT) ecosystems.

MBA sem3 booklet 143 | P a g e

 CLO 2 Apply advanced forensic techniques to investigate digital fraud incidents in
IoT environments, contributing to effective incident response and resolution
strategies.
CLO 3 Communicate effectively to stakeholders, presenting comprehensive
assessments of digital fraud threats and recommending proactive measures to
enhance IoT security posture and organizational resilience.
CLO 4 Ability to explain the concept of the Internet of Things (IoT) and identify
potential security challenges associated with IoT deployments.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:
Sr. Teaching
Content Weightage
No. Hours

1 MODULE I: CAAT TECHNIQUES (Excel & SW based)

What are CAAT Techniques?, Need of CAAT Techniques,

Use and Application of CAAT Techniques in Fraud
Investigation & Analysis.

MBA sem3 booklet 144 | P a g e

 A. Excel based CAAT Techniques 20% 15

1. Data Analysis
2. Pivot Tables
3. Data Extraction
4. Spreadsheet Controls

B. Software Based CAAT Techniques

1. Data Analytics Software

2. Audit Management Software
3. Continuous Monitoring Tools
4. Data Extraction and Analysis Tools

2 MODULE II: STATISTICAL TECHNIQUES

Use and Application of Statistical Techniquesin Fraud
Investigation & Analysis.

Types of Statistical Techniques

1. Benford's Law

2. Data Mining

3. Regression Analysis
20% 24
4. Cluster Analysis

5. Sampling Techniques

6. Data Visualization

3 MODULE III: MATRICES AND LINK DIAGRAM

A. Matrices

MBA sem3 booklet 145 | P a g e

 1. Transaction Matrix
2. Cross-tabulation Matrix

3. Time-Series Matrix

B. Link Diagram

1. Identify key entities

20% 18
2. Visualize transactions paths

3. Analyze connections and patterns

Temporal Analysis in Forensic Accounting

4 MODULE IV: DATA MINING&DATA SCIENCE

TECHNOLOGY

What is data mining? Use of Data Mining in fraud

investigation.

How is data mining used for fraud investigation?

1. Fraud Detection

2. Pattern Recognition 20% 18

3. Anomaly Detection

4. Predictive Modeling

5. Network Analysis

6. Text Mining

MBA sem3 booklet 146 | P a g e

 Data Science Technology uses, advantages and
disadvantages.

i. Text Book and Reference Book:

1. Detecting Accounting Fraud: Analysis and Ethics" by Cecil W. Jackson
2. Forensic Analytics: Methods and Techniques for Forensic Accounting
Investigations" by Mark Nigrini
3. The A.B.C.'s of Behavioral Forensics: Applying Psychology to Financial Fraud
Prevention and Detection" by Sridhar Ramamoorti, David E. Morrison III, Joseph
W. Koletar, and Kelly R. Pope

MBA sem3 booklet 147 | P a g e

 a. Course Name: Foreign Trade Procedure (International Trade and Business)
b. Course Code: 06220201
c. Prerequisite: Basic understanding of international economics and trade
principles is required.
d. Rational: This course provides comprehensive insights into global trade
practices, fostering proficiency in navigating diverse market landscapes.
e. Course Learning Objective:

CLOBJ 1 Develop a comprehensive understanding of the regulatory frameworks

governing international trade, including tariffs, customs procedures, and trade
agreements.

CLOBJ 2 Acquire practical skills in documentation preparation, logistics coordination,

and risk assessment to facilitate smooth import and export processes.

CLOBJ 3 Enhance strategic decision-making abilities by analyzing market dynamics,

assessing trade barriers, and identifying opportunities for expansion in global
markets.

CLOBJ 4 Facilitate the exchange of goods and services between countries while ensuring
compliance with regulations and promoting economic growth

f. Course Learning Outcomes:

CLO 1 Proficiently navigate the complexities of international trade regulations and

documentation, ensuring compliance with relevant laws and standards.
CLO 2 Demonstrate mastery in executing import/export procedures, including
customs clearance, shipping coordination, and trade finance management.

MBA sem3 booklet 148 | P a g e

 CLO 3 Apply strategic insights to optimize trade operations, mitigate risks, and
capitalize on opportunities for market expansion and competitive advantage in
the global arena.
CLO 4 Gain insight into the dynamics of the global business environment, including
cultural differences, political risks, and economic factors impacting
international trade

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Export Procedures and Documents Export Procedures 25% 15

and Documents The Search for an overseas buyer,
Processing an Export Order, Negotiation of Documents,
Role of Banks in Export-Import Transactions. Methods of
Payments Methods of Payment, Financing Exporters and
Importers, Instrumentsof Payment.

2 EXIM Strategies and Export Marketing 25% 15

MBA sem3 booklet 149 | P a g e

 EXIM Strategies and Export Marketing EXIM Business
Plan and Strategy, Export Strategy Formulation,
ExportFinancing, Import Strategy (Souring Strategy),
International Marketing, Export Marketing – Going Global,
Different Forms of International Trade. Regional Trade
Agreement International trade agreement and its impact
on India’s international trade

3 Custom Clearance of Import and Export Cargo 25% 15

Custom Clearance of Import and Export Cargo Clearance
of Import Cargo, Clearance of Export cargo,
CustomValuation, The Harmonized System, Carnets, New
Developments in Custom Clearance Procedure. Custom
Duty Calculation, Duty drawback and Calculation

4 Insurance and Risk management 25% 15

Insurance and Risk management Basic Concept
ofInsurance,FundamentalPrinciples ofInsurance,Marine
CargoClaims,Hull Insurance and ECGC Export Incentive
Schemes Duty Exemption Scheme, Duty Remission
Scheme, Export Promotion Capital GoodsScheme, Special
Economic Zones.

5 Practical Exposure: 0 0
Select one Export Opportunistic product/industry and
prepareDocuments for Export Procedure( Generation of
Export contract to all the documents)

i. Text Book and Reference Book:

MBA sem3 booklet 150 | P a g e
1. Export Import Procedures & Documentation Khuspant Jain; Himalaya publication, Latest
edition
2. Export policy, procedures and documentation Mahajan M. I; Snow White Publications,;
Latest edition

MBA sem3 booklet 151 | P a g e

 a. Course Name: International Trade Relation(International Trade and Business)
b. Course Code: 06220202
c. Prerequisite: Basic understanding of economics and global markets.
d. Rational: This course equips students with the knowledge to analyze trade
dynamics, negotiate agreements, and comprehend the impacts of trade policies
on economies worldwide.
e. Course Learning Objective:

CLOBJ 1 Explore the dynamics of international trade agreements and their impact on
global economies, fostering an understanding of trade blocs and multilateral
trade organizations.

CLOBJ 2 Analyze the role of governmental policies, cultural factors, and technological
advancements in shaping international trade relations.

CLOBJ 3 Examine case studies and real-world scenarios to develop practical strategies
for mitigating trade barriers, enhancing competitiveness.

CLOBJ 4 Stimulate economic growth by allowing countries to specialize in the

production of goods and services in which they have a comparative advantage

f. Course Learning Outcomes:

CLO 1 Graduates will demonstrate a nuanced understanding of the complexities of

international trade relations, including the influence of political, economic, and
cultural factors on trade dynamics.
CLO 2 Participants will acquire the skills to assess and navigate regulatory
frameworks, negotiate trade agreements, and resolve disputes, enhancing
their effectiveness in global trade environments.

MBA sem3 booklet 152 | P a g e

 CLO 3 Develop critical thinking abilities to analyze emerging trends, evaluate market
opportunities, and formulate strategic approaches to optimize outcomes in
international trade interactions.
CLO 4 Analyze the impact of trade policies and agreements on various stakeholders,
including countries, industries, and consumers

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Introduction to International relation 25% 15

Introduction to International relation Introducing
International Relations: KeyConcepts and
Approaches,Ideologies in International
Relations,Principal Theories of International Relations:An
Overview,Globalization and International Relations

2 Indian foreign policies and trade 25% 15

MBA sem3 booklet 153 | P a g e

 Indian foreign policies and trade GujaralDoctrine,Krishna
Doctrine, Look East Policy, Look West Policy, Connect
central Asia policy, Act east policy / Act ASEAN policy,
Central Africa forum, Indo Pacific Policy, Neighbourhood
policy, Blue Economic policy

3 India and Neighbouring Countries 25% 15

India and Neighbouring Countries Bangladesh, Sri Lanka,
Maldives, Nepal, Bhutan, Myanmar India and World
ASEAN, Central Asia, Africa, EU, USA and East Asia

4 India and International Institution 15 25 India and 25% 15

International Institution India and WTO, UN, IFC, MIGA,
WCO, IMO,FIATA, FFAI

i. Text Book and Reference Book:

1. International Relations In India: Bringing Theory Back Home Bajpai, Kanti and
SiddharthMallavarapu (eds.),; (New Delhi: Orient Longman, 2005
2. International relation by Pavneet sing Pavneet sing
3. Theories of International Relations Burchill, Scott et al,; 3rd (ed.)
4. Jones Tudor, Modern Political Thinkers and Ideas: An Historical Introduction, London,
Routledge, 2002

MBA sem3 booklet 154 | P a g e

 a. Course Name: India and WTO (International Trade and Business)
b. Course Code: 06220203
c. Prerequisite: Familiarity with international trade principles and basic
understanding of global economic dynamics.
d. Rational: This course explores India’s multifaceted relationship with the WTO,
analyzing its impact on domestic policies, trade negotiations, and global
economic integration, crucial for navigating the complexities of international
trade in the contemporary world.
e. Course Learning Objective:

CLOBJ 1 Understand India's role and engagement within the World Trade Organization
(WTO), including its rights, obligations, and participation in trade negotiations.

CLOBJ 2 Analyze the impact of WTO agreements and dispute settlement mechanisms
on India's trade policies, economic growth, and development objectives.

CLOBJ 3 Evaluate the challenges and opportunities for India in the context of WTO
reforms, multilateral trade negotiations, and evolving global trade dynamics.

CLOBJ 4 Foster a multilateral trading system that is fair, transparent, and equitable,
advocating for the interests of developing countries and addressing
imbalances in global trade rules

f. Course Learning Outcomes:

CLO 1 Gain an in-depth understanding of India's engagement with the World Trade
Organization (WTO), including its rights, obligations, and participation in
various WTO agreements and negotiations.

MBA sem3 booklet 155 | P a g e

 CLO 2 Evaluate the impact of WTO policies on India's trade practices, domestic
industries, and economic development, discerning the challenges and
opportunities presented by globalization and trade liberalization.
CLO 3 Develop critical perspectives on India's trade policies within the WTO
framework, identifying potential areas for reform and advocating for strategies
that align with national interests while promoting fair and equitable global
trade relations.

CLO 4 Aware of the socio-economic issues facing the country and the broader
implications of trade policies on development, poverty alleviation, and
inequality

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Introduction 25% 15

MBA sem3 booklet 156 | P a g e

 Introduction From GATT to WTO, General elimination of
Quantitative restriction, Agreement on Agriculture

2 Indian foreign policies and trade 25% 15

Indian foreign policies and trade Agreement on the
application of Sanitary and Phytosanitary measures,
Agreement of Implementation of article VI of GATT 1994,
Agreement on subsidies and countervailing measures

3 Property , investment and barrier 25% 15

Property , investment and barrier Agreement on Trade
related aspect of Intellectual property rights, Agreement
on trade related investment measures, Agreement on
technical barrier to trade

4 Textile, service and general Agreements 25% 15

Textile, service and general Agreements Agreement on
safeguard, Agreement on Textile and clothing,
Generalagreement on trade and service

i. Text Book and Reference Book:

1. WTO : Text and cases by Palle Krishna Rao, PSG EXcell publication
2. TBT Agreement Articles 2.1, 2.2, Annex 1
3. SPS Agreement Articles 2, 3(1)-(3), 5, Annex A(1)
4. World Trade Law provides summaries (“DSCs”) for all WTO disputes:
http://www.worldtradelaw.net/dsc/dscpage.htm.
5. Trade Law Guide is a subscription-based research engine allowing for thematic searches
of WTO jurisprudence: https://www.tradelawguide.com/.

MBA sem3 booklet 157 | P a g e

 a. Course Name: Advanced Entrepreneurial Finance (Entrepreneurship)
b. Course Code: 06213201
c. Prerequisite: Essential knowledge for students about entrepreneurial finance
typically requires a strong foundation in basic financial principles, including
understanding financial statements, valuation techniques, and investment
analysis.
d. Rational: To equip students with the necessary skills for making informed
financial decisions in entrepreneurship, covering analysis, valuation, and
strategic planning in complex and dynamic financial environments.
e. Course Learning Objective:

CLOBJ 1
Equip students with advanced knowledge and skills in analyzing financial
statements, understanding the financial health and needs of startups, and
applying this analysis in real-world entrepreneurial scenarios.

CLOBJ 2
Develop proficiency in valuation techniques and investment analysis, enabling
students to accurately assess and negotiate the value of new ventures and
make informed investment decisions.

CLOBJ 3 Foster strategic financial decision-making abilities regarding funding options,

growth strategies, risk management, and exit planning, tailored to the unique
challenges of entrepreneurial finance.

CLOBJ 4 Explore innovative financing strategies and instruments available to

entrepreneurs, such as venture capital, private equity, crowdfunding, and initial
public offerings (IPOs)

MBA sem3 booklet 158 | P a g e

 f. Course Learning Outcomes:
CLO 1 Ability to interpret financial statements and apply valuation techniques in
entrepreneurial contexts.

CLO 2 Skills in conducting investment analysis and making strategic financial

decisions for startups.

CLO 3 Proficiency in managing financial risks and planning effective growth and exit
strategies for new ventures.

CLO 4 Demonstrate proficiency in applying advanced financial concepts and

techniques to analyze and solve complex entrepreneurial finance problems.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:
Sr. Teaching
Content Weightage
No. Hours

1 25% 15
Module -1
Introduction to Finance for Entrepreneurs
Understanding the financing needs of the start-up

MBA sem3 booklet 159 | P a g e

 Stages and Types of Financing
Sources and types of capital
Introduction to Bootstrapping and Incubation

2 Module-II: 25% 15
Basics of Financial Management from the start-up
perspective
Cost of Capital
Financial Statements and Ratio Analysis
Risk and Return

3 Module -III: 25% 15

Sources of Funding

Long term sources of funding such as equity capital,

preference share capital, debentures and bonds, term

loans

Raising entrepreneurial finance through angel investors,

venture capital, crowd funding, private equity etc. (Only

basic understanding of these options)

Short term sources of funding for Working capital

requirement such as trade finance, working capital loan,

commercial paper, factoring etc.

Government Schemes for Financing the startups

4 25% 15
startups

MBA sem3 booklet 160 | P a g e

 Module -4

Preparing the Integrated Financial Model including cost

of capital, means of financing, projected profit and loss

account, projected cash flow statement, projected

balance

sheet, key ratios and application of capital budgeting

techniques (Payback period, NPV, IRR)

i. Text Book and Reference Book:

1. Entrepreneurial Finance
By Steven Rogers | McGraw-Hill Education
2. Financial Management
By Prasanna Chandra | Mc-Growhill Publications
3. Entrepreneurial Finance
By Richard Smith and Janet Kiholm Smith | Wiely

MBA sem3 booklet 161 | P a g e

 a. Course Name: Social Entrepreneurship (Entrepreneurship)
b. Course Code: 06213202
c. Prerequisite: Essential knowledge for students about social entrepreneurship
on passion for social change, innovative thinking, business skills, and a
commitment to solving societal, cultural, or environmental issues.
d. Rational: Enable students to learn and grow by providing them with access to
quality education, supportive resources, and opportunities to explore their
interests.
e. Course Learning Objective

CLOBJ 1
Understand the principles and ethics of social entrepreneurship to address
societal challenges.

CLOBJ 2
Develop innovative thinking and problem-solving skills for creating
sustainable solutions.

CLOBJ 3 Acquire practical business skills and strategies to achieve social impact through
enterprise.

CLOBJ 4 Inspire and empower students to become effective change agents capable of
creating sustainable social impact through entrepreneurial ventures.

f. Course Learning Outcomes:

CLO 1 Ability to identify, analyze, and propose innovative solutions to societal

problems.

MBA sem3 booklet 162 | P a g e

 CLO 2 Proficiency in applying business principles and strategies to launch and sustain
social ventures.
CLO 3 Enhanced capacity for ethical decision-making and measuring the social and
environmental impact of enterprises

CLO 4 Practical skills in venture planning, resource mobilization, marketing, and

impact measurement tailored specifically for social enterprises.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module -I: 25% 15

Module -1
Social Entrepreneurship- concepts and importance;
characteristics of a successful social entrepreneur;
Problems faced by social entrepreneurs, Difference

MBA sem3 booklet 163 | P a g e

 between mainstream entrepreneurs and social
entrepreneurs. Social sectors in India;
Impact of culture, society, demographics, life style and
behavioral aspect in social entrepreneurship. Role of
society, media and government at large to develop social
businesses.
Real cases of first-generation social entrepreneurs;
Gujarati entrepreneur and contribution to India/ World

2 Module-II: 25% 15
Problem /gap identification for development of a socio
business model;Social enterprise goals, objectives and
mission; Business and revenue models, Threats to
business models; Developing social enterprises business
plans- business plan summary, description of the
enterprise, team- stake holders and volunteers; the
market and industry, marketing and fund raising,
financial plan, risk assessment, supporting documents

3 Module -III: 25% 15

Problem /gap identification for development of a socio

business model;Social enterprise goals, objectives and
mission; Business and revenue models, Threats to
business models; Developing social
enterprises􀍛􀍛business
plans- business plan summary, description of the
enterprise, team- stake holders and volunteers; the
market and industry, marketing and fund raising,

MBA sem3 booklet 164 | P a g e

 financial plan, risk assessment, supporting documents
4 Module -4 25% 15
Donations and Government Income: Private Giving,
Venture Philanthropy, Government Subsidies.
Entrepreneurial Fund Raising and Marketing: types of
fund
raising, fund raising strategies, volunteer recruitment
and
attrition, social enterprise marketing. Launch, Growth
and
Goal Attainment: Preparing for Growth, Social Enterprise
growth strategies, Intrapreneurship and Entrepreneurial
intensity, and The end of social enterprise process,
Understanding of ecosystem:
Central and state 􀍛level institutions supporting social
businesses in India; Government schemes for promoting
social enterprise. Monetary and non-monetary benefits to
founders and cofounders.

i. Text Book and Reference Book:

1. Social Entrepreneurship: A Modern Approach to Social Value Creation,
By Arthur C. Brooks, | Prentice Hall
2. Social Entrepreneurship and Sustainable Business Models: The Case of India ,
By Agrawal, Anirudh, Kumar, Payal, | Palgrave Macmillan
3. How to Change the World: Social Entrepreneurs and the Power of New Ideas,
By David Bornstein, | Oxford University Press

a. Course Name: Strategic Marketing and Communication (Entrepreneurship)

MBA sem3 booklet 165 | P a g e

 b. Course Code: 06213203
c. Prerequisite: To pursue Strategic Marketing and Communication, students need
a basic understanding of Marketing and Digital Marketing concepts. This
foundation prepares them to tackle advanced topics and strategies effectively.
d. Rational: A rationale is essentially the explanation of the reasoning behind a
decision or approach. It details the justification and underlying logic for a
specific action, study, or project, clarifying its purpose and expected outcomes.
Serving as a crucial component in academic, business, and research contexts, a
rationale outlines why a particular path is chosen and how it aligns with broader
goals.
e. Course Learning Objective

CLOBJ 1 Understand Strategic Marketing: Learn core concepts like market analysis and
strategy development.

CLOBJ 2 Learn Digital Marketing: Gain skills in SEO, social media, and digital campaigns.

CLOBJ 3 Develop Analytical Skills: Enhance the ability to analyze data and make
informed marketing decisions.

CLOBJ 4 Deep understanding of strategic marketing concepts, theories, and frameworks,

enabling them to critically analyze marketing problems and develop innovative
solutions.

f. Course Learning Outcomes:

CLO 1 Strategic Marketing Proficiency: Students will be able to design and implement
comprehensive marketing strategies that effectively address customer needs
and market dynamics.

MBA sem3 booklet 166 | P a g e

 CLO 2 Digital Marketing Mastery: Graduates will possess the skills to leverage digital
tools and platforms for impactful marketing campaigns, enhancing online
presence and engagement.
CLO 3 Analytical and Decision-making Abilities: Students will develop strong
analytical skills, enabling them to interpret market data and make strategic
marketing decisions confidently.
CLO 4 Ability to conduct thorough market analysis, including market segmentation,
competitor analysis, and trend forecasting, to identify market opportunities
and threats and make data-driven marketing decisions.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1 25% 15
Digital Marketing- Introduction and Strategic Setup
Evolution of Digital Marketing from traditional to
modern era, Opportunities and Challenges, Role of
Internet; Current trends, Info-graphics, implications for

MBA sem3 booklet 167 | P a g e

 business & society; Emergence of digital marketing as a
tool; Drivers of the new marketing environment; Digital
Marketing Framework ASCOR Model, Critical
Success Factors for Digital Marketing, Digital marketing
Business models, Customer Behavior Model
Evolution, Managing Customer Demand, Digital
marketing strategy Digital Marketing Mix & Roadmap
and Introduction to Digital Marketing Channels

2 Module-2 25% 15

Digital Marketing Mix

Search Engine Advertising:
- Pay for Search Advertisements, Ad Placement, Ad
Ranks, Creating and Enhancing Ad Campaigns,
Evaluating Campaigns
Display marketing:
- Display Ads Concepts and Types
Buying Models (CPC, CPM, CPL, CPA)
- Targeting Display Ads
- Programmable Digital Marketing
- Analytical Tools
- YouTube marketing

3 Module -3: 25% 15

Social Media Marketing: a cost-effective strategy Tools

& Plan
Introduction to social media platforms, penetration &

MBA sem3 booklet 168 | P a g e

 characteristics; Building a successful social media
marketing strategy
Facebook Marketing:
- Business through Facebook Marketing, Creating
Advertising Campaigns, Adverts, Facebook Marketing
Tools & Insights
Linkedin Marketing:
- Introduction and Importance of Linkedin Marketing,
Framing Linkedin Strategy, Lead Generation through
Linkedin, Content Strategy, Analytics and Targeting
Twitter Marketing:
- Introduction to Twitter Marketing, how twitter
Marketing
is different than other forms of digital marketing, framing
content strategy, Twitter Advertising Campaigns
Instagram and Snapchat:
- Digital Marketing Strategies through Instagram and
Snapchat.

4 Module -4 25% 15
Resource planning, budgeting and allocation for
enterprise

i. Text Book and Reference Book:

1. Digital Marketing,

MBA sem3 booklet 169 | P a g e

By Seema Gupta, | Prentice Hall
2. Fundamentals of Digital Marketing,
By Puneet Singh Bhatia, | Palgrave Macmillan
3. Marketing Management
By Philip Kotler | Current
4. Growth Marketing: Entrepreneur's Toolkit, Brand Psychology

MBA sem3 booklet 170 | P a g e

 a. Course Name: Brand Management (Family Managed Business)
b. Course Code: 06217201
c. Prerequisite: The essential knowledge for the students entering a Brand
Management course should have a strong foundation in marketing principles,
strategic thinking, and digital marketing, along with an understanding of
consumer behavior and ethics in branding.
d. Rational: Rationales for students typically refer to the clear explanations
or justifications for why certain assignments, projects, or study paths are
assigned, highlighting their purpose and expected learning outcomes.
e. Course Learning Objective

CLOBJ 1 Develop Expert Knowledge: To equip students with in-depth understanding

and expertise in the specific subject matter, preparing them for professional
excellence.

CLOBJ 2 Enhance Critical Skills: To cultivate analytical, problem-solving, and decision-

making skills applicable in real-world scenarios.

CLOBJ 3 Foster Professional Growth: To prepare students for career advancement

through practical experience, networking opportunities, and exposure to
industry standards and practices.

CLOBJ 4 Acquire knowledge of key frameworks and models for brand management,
such as the brand equity pyramid, brand identity prism, and brand resonance
model, and understand how to apply them in practical brand-building
scenarios

f. Course Learning Outcomes:

MBA sem3 booklet 171 | P a g e

 CLO 1
Mastery of Subject Matter: Students will gain a thorough understanding of the
course content, enabling them to apply theoretical knowledge in practical
contexts.
CLO 2
Critical Thinking and Problem-Solving Skills: Students will develop the ability
to analyze complex problems, think critically, and propose innovative
solutions.
CLO 3
Preparedness for Professional Challenges: Students will emerge equipped with
the skills and knowledge necessary to excel in their chosen careers, including
the ability to adapt to industry changes and tackle professional challenges
effectively.
CLO 4
Apply the five tenets of brand building—differentiation, relevance, esteem,

knowledge, and energy—in developing and executing brand communication

strategies that resonate with target audiences and create long-term brand

value.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

MBA sem3 booklet 172 | P a g e

 Sr. Teaching
Content Weightage
No. Hours

1 Module -1: 25% 15

Brand Management Process & Architecture
Product Versus Brand, Brand Management, Brand
Architecture,
Designing of Brand Architecture, Case lets on Branding of
Family Firm

2 Module 2 25% 15
Brand Identity &Brand Personality
Brand Identity, Who defines Brand Identity? Brand
Personality,
Intellectual Propriety Rights, David Aaker Model,
Kapferas`s
Model

3 25% 15
Module 3

Brand Positioning and Brand De positioning

Brand Positioning, Brand Positioning Basics, Brand

Positioning

Guidelines, Brand De positioning, Brand Repositioning,

Brand

Positioning versus Product Positioning, Case lets on

Brand

positioning, De positioning and Brand Repositioning of

MBA sem3 booklet 173 | P a g e

 Family

Firm.
4 25% 15
Module IV

Brand Communication, Brand Knowledge Awareness

and

Image

Importance of Communication, Brand Awareness, Brand

Image,

Brand Management Framework. Five Tenets of Brand

Building

Module V

Practical Exposure:

Select one topic for discussion in the class room for

premier brands

in Indian/ foreign market and reasons for its success or

failure.

Visits to family-owned concerns to understand

intricacies of their

business.

MBA sem3 booklet 174 | P a g e

 i. Text Book and Reference Book:
1. Marketing Management
By Philip Kotler | Current
2. Growth Marketing: Entrepreneur's Toolkit, Brand Psychology

MBA sem3 booklet 175 | P a g e

 a. Course Name: Family Dynamics in Business (Family Managed Business)
b. Course Code: 06217202
c. Prerequisite: It requires students to understand family-owned business
challenges, emphasizing conflict resolution and succession planning.
d. Rational: Rationales explain the reasoning behind decisions or actions, serving
as a foundation for understanding and justification. They are crucial for
informed decision-making and effective communication of ideas.
e. Course Learning Objective

CLOBJ 1 Equip students with practical skills for managing family-owned businesses
effectively.

CLOBJ 2 Understand key challenges such as succession planning and conflict resolution.

CLOBJ 3 Foster strategies to align family dynamics with business goals for
sustainability.

CLOBJ 4 Analyze case studies of family firms operating in India to understand how they
have leveraged opportunities, overcome limitations, and achieved success in
their respective industries

f. Course Learning Outcomes:

CLO 1 Ability to navigate and resolve familial conflicts within a business context.

CLO 2 Proficiency in planning and executing successful succession strategies.

CLO 3 Skills to integrate family dynamics with business objectives for long-term
success.
CLO 4 Enhance their communication and presentation skills through class
discussions, group projects, and presentations on topics related to family firm
opportunities and limitations, effectively articulating their ideas and insights

MBA sem3 booklet 176 | P a g e

 to their peers and instructors

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module -I: Cracking the family firm 25% 15

Nature Importance and Uniqueness of Family Firms,

Internal

Governance of Family Business, Succession issues in

Family

Business with Family Member and Non-Family Member.

Family

Conflict and Communication.

2 Module 2 25% 15

MBA sem3 booklet 177 | P a g e

 Cultural Perspectives of the family firm

Influence of family culture in family business, Family

Firm

Values, and effect on firm decision making, The

contribution of

family type in the performance of family business.

Importance of

communication between family members for the success

of family

business. The stakeholders􀍛􀍛role in the promotion of

family

business. Case Study on influence of culture in family

business.

3 Module 3 25% 15

Challenges for family firm

The internal and external challenges of family business,

The role

of family members in family business. Reasons for

promotion of

family business in India, The global scenario of family

business.

Case study of family firm􀍛s challenges.

MBA sem3 booklet 178 | P a g e

 4 Module 4 25% 15

Opportunities and Limitations for family firm

The fiscal and tax incentives of government schemes

extended to

family firms operating as Micro, Small and Medium Scale

Enterprises. Regulatory exemptions to such family firms.

Benefits

of operating as family firm. Limitations for family firm.

Case Study on family firm􀍛s opportunities in India.

Module 5

Practical Exposure

Students will be exposed through visits to family owned

firms and

interactions with family owned entrepreneurs.

i. Text Book and Reference Book:

1. Managing the Family Business Theory and Practice, By Thomas and Zellweger
2. The successful Family Business: A proactive plan for Managing the Family and Business,
By Edward D Hess

MBA sem3 booklet 179 | P a g e

 a. Course Name: Financial and tax planning of family business (Family Managed
Business)
b. Course Code: 06217203
c. Prerequisite: The essential knowledge for Students should have a basic grasp of
accounting, financial management, and tax laws, alongside an understanding of
family business dynamics, including succession planning.
d. Rational: Understanding rational underpins the ability to analyze financial
statements, manage funds efficiently, and navigate tax strategies.
e. Course Learning Objective:

CLOBJ 1
Equip students with the foundational knowledge of financial management and
tax laws relevant to family businesses.

CLOBJ 2 Develop critical thinking and strategic planning skills tailored to the unique
dynamics and challenges of family-operated enterprises, including succession
and estate planning.

CLOBJ 3 Enhance decision-making capabilities by applying theoretical concepts to real-

world scenarios.

CLOBJ 4 Learn about the tax incentives announced in the Budget 2020 specifically
aimed at supporting micro, small, and medium enterprises (MSMEs), including
family businesses.

f. Course Learning Outcomes:

CLO 1 Proficiency in analyzing and interpreting financial statements of family

businesses, enabling informed financial and tax planning decisions.

MBA sem3 booklet 180 | P a g e

 CLO 2 Understanding of the unique challenges and strategies in managing family
businesses.
CLO 3 Ability to apply critical financial management and tax planning theories to
real-world family business scenarios, leading to sustainable business
practices.
CLO 4 Ability to apply critical financial management and tax planning theories to
real-world family business scenarios, leading to sustainable business
practices.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module -I: 25% 15

Financial Planning of Family Business

The financial planning process of family business,
Developing
financial goals for family business, Financial planning for
MBA sem3 booklet 181 | P a g e
 the owner
of family business, Time Value of Money and Application,
Financial Statements Analysis tools, Practical on
financial statement
Analysis.
2 Module-II: 25% 15
Tax Planning of Family Business
Income tax slabs for assesses running family
business structure wise
Tax planning hints with reference to residential
status, deductions
under various heads of income especially business
income,
Tax planning of new business,
Tax planning for nature of business,
Tax planning for form of organization,
Tax planning, Tax avoidance and tax evasion
TDS, Advance Tax and Self-Assessment tax
provisions
GST rules for Small business.
Practical on tax planning tools

3 Module -III: 25% 15

Introduction to schemes of Banks and Financial
Institutions for
Family Business:
Concessional Schemes of Nodal Agencies 􀍛􀍛Small
Industries
Development Organization (SIDO), National Small

MBA sem3 booklet 182 | P a g e

 Industries
Corporation(NSIC), Small Industries Development Bank
of India
(SIDBI), National Commission for Enterprises in
Unorganized
Sector (NCEUS), National Entrepreneurship
Development Institutes
appointed by MSME Ministry. Concessional schemes of
Gujarat
Government for promotion of MSMEs Sector. Micro
finance
schemes of commercial and cooperative banks.
Practical Exposure through visits to offices of nodal
agencies will
be organized.
4 Module IV 25% 15
Introduction to tax incentives for Family Business
Collateral Free loans from banks 2. Subsidy on Patent
Registration
3. Overdraft Interest Rate Exemption 4. Industrial
Promotion
Subsidy Eligibility 5. Protection against Payments
(Delayed
Payments) 6. Fewer Electricity Bills 7. ISO Certification
Charges Reimbursement 8. Special consideration on
international trade fairs
9. Waiver of Stamp Duty and Registration Fees10.
Exemption under
Direct Tax Laws11. Bar Code registration subsidy 12.

MBA sem3 booklet 183 | P a g e

 Subsidy on
NSIC Performance and Credit ratings13. Eligible for IPS
subsidy
14. Access to Tenders 15. The Reservation Policy has two
objectives 16. W1% exemption on the interest rate on OD
17. 15%
CLCSS subsidy to purchase fully 18. Reservation policies
to
manufacturing / production sector. 19. Budget 2020 tax
incentives
for MSMEs Sector
Module V
Practical Exposure
Practical Exposure through visits to offices of nodal
agencies will
be organized. Students need to study various schemes for
the
benefit of MSMEs during their visits to nodal agencies
offices.

i. Text Book and Reference Book:

1. Introduction to Financial Planning, Indian Institute of Banking and Finance
2. Students Guide to Income tax, By Singhania

MBA sem3 booklet 184 | P a g e

 a. Course Name: Production Planning & Control (Operation Management)
b. Course Code: 06208202
c. Prerequisite: Basic understanding of forecasting, inventory and warehouse
management is essential in regard to production planning and control.
d. Rational: Production Planning and Control are integral components of operation
management, providing in depth information about the production process
taking place in manufacturing industries.
e. Course Learning Objective:

CLOBJ 1
Understand the principles and concepts of production planning and control
management.

CLOBJ 2 Develop skills in designing effective production schedules and workflow.

CLOBJ 3 Learn techniques for optimizing resource allocation and enhancing

productivity in manufacturing environments.

CLOBJ 4 Understand the different types of production processes, the role of inventory
management and the importance of scheduling and sequencing

f. Course Learning Outcomes:

CLO 1 Ability to analyze production processes and identify areas for improvement.

CLO 2 Proficiency in implementing production planning strategies to meet

organizational goals.
CLO 3 Capability to utilize various tools and methods for efficient production
management and control.

MBA sem3 booklet 185 | P a g e

 CLO 4 Students will be able to identify and analyze the key components of a
production planning and control system.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1
Overview of Production Planning and Control:
Introduction, Phases of production, Functions of
production planning and control, Relationship of PPC with
other departments, Types of production systems, Types, 20% 12
concepts, applications, Levels of manufacturing, Aggregate

MBA sem3 booklet 186 | P a g e

 planning, Master production schedule,
Material requirement planning

Manufacturing methods: Projects and job work, Batch

production, Mass / flow production, Continuous /
process production
2 Module 2
Prerequi
sites of
PPC:
Data pertaining to design, equipment, raw materials,
tooling, performancestandards, labour and operating 30%
systems. 18
Demand Forecasting:
Introduction. Meaning and need for forecast,
Quantitative and qualitativemethods of forecast
Order preparation:
Work order preparation for different manufacturing
methods, Subsidiaryorders, Shop or production orders,
Inspection orders, Store issue orders Industrial Safety
Management:
Meaning, legal aspect of safety, Causes of accident, Work
permit procedures in plant, safety equipment, PPE’s,
breathing apparatus, safety belt, etc.

3 Module 3

Capacity Planning: Capacity Planning, Integrated

Production Planning and Control.

MBA sem3 booklet 187 | P a g e

 Facility or Layout Planning and Analysis: 30%
Introduction, Objectives of Layout, Classification of 18
Facilities, Basis for Types of Layouts, Importance of layout
decision, Nature of layout problems, Redesigning of a
layout, Manufacturing facility layouts, Layout Planning,
Evaluating Plant Layouts, Assembly Line Balancing
Material handling
4 Module 4

Scheduling
Forms of Schedules, Factors influencing scheduling

Product sequencing, dispatching: 20% 12

Progress report & expectation of manufacturing
lead time technique foraligning completion time &
due dates.

Aggregate Planning:
Introduction, Requirement of Aggregate Plan, Steps in
Developing an Aggregate Plan, Advantages of Aggregate
Plan, Aggregate Planning Strategies, Planning Options,
Selecting the Method in Aggregate Planning, Aggregate
Planning in Services
Module 5
Live Projects & Cases - -

i. Text Book and Reference Book:

1. Production planning and Inventory control by Seetharama L. Narshimhan, Dennis

MBA sem3 booklet 188 | P a g e

W. McLeavy, Peter J. Billington, Pearson Publication
2. Fundamentals of Production planning and control by Stephen N. Chapman , Pearson
Publication
3. Elements of production planning and control, by Samuel Elion, Universal Publication
4. Production and operations Management by S. N. Chary, Mc Graw Hill publication.

MBA sem3 booklet 189 | P a g e

 a. Course Name: Project Management (Operation Management)
b. Course Code: 06208203
c. Prerequisite: Basic understanding of agile project management is essential for
comprehending project management.
d. Rational: Project management is integral components of operation
management, offering insights of different phases of project.
e. Course Learning Objective:

CLOBJ 1
Identify different project contexts and recommend suitable management
strategies

CLOBJ 2 Practice professional ethics in successful software development.

CLOBJ 3 Describe the key phases of project management and evaluate business context
and project scope to determine an appropriate management approach.

CLOBJ 4 Understand the fundamental concepts and principles of project management

which include understanding different phases of a project, the role of
stakeholders, and the importance of effective project planning and control.

f. Course Learning Outcomes:

CLO 1 Apply project management processes to initiate, plan, execute, monitor,

control, and close projects.
CLO 2 Effectively manage project elements such as scope, time, costs, and quality.

CLO 3 Manage project risk, analyze stakeholder expectations, and engage

stakeholders for successful project outcomes.
CLO 4 Students will be able to identify and analyze the key components of a project
management plan.

MBA sem3 booklet 190 | P a g e

 g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module 1
Introduction to Project Management:
Concept of Project, Project characteristics, Project
classifications, Project Life Cycle, Importance of Project
Management
Project Management Structure:
Project Scope, project priorities, Creating the Work 20% 12
Breakdown Structure (WBS), integrating the WBS with
the organization, Coding the WBS for information
system, Project Roll Up, Process Breakdown Structure,
Responsibility Matrices
2 Module 2
Estimating Project Time and Costs:
Factors Influencing Quality of Estimates, Estimation
MBA sem3 booklet 191 | P a g e
 Guidelines for Time, Costs and resources, Macro versus
Micro Estimating, Methods for Estimating Project Times
and Costs, Level of detail, Developing Budgets, Types of
Costs, Refining estimates and contingency funds.
Developing a Project Plan: 30% 18
Developing the Project Network, From Work Package to
Network, Constructing a Project Network, Activity-On-
Node, Fundamentals, Network Computation process,
Using the Forward and Backward pass information, Level
of Detail for activities, Extended Network techniques.
Selection of location & site of the project:
Types of facilities, site selection: where to locate, Global
supply chain factors, Location analysis techniques :
location factor rating, location factor rating, center of
gravity techniques, load distance technique

3 Module 3
Risk Management:
Risk Management process, Risk Identification, Risk
Assessment, Risk Response Development, Contingency
Planning, Risk Response Control, Change Control
Management 30% 18

Scheduling Resources and Costs:

Types of Project Constraints, Classification of Scheduling
Problem Resource Allocation Methods, Splitting,
Multitasking, Benefits of scheduling resources
Project Teams:
The five stage team development model, Situational
factors affecting team development, Team effectiveness,

MBA sem3 booklet 192 | P a g e

 Conflict in projects, Sources of Conflict, Handling Conflict.
Managing Virtual Project teams, Project team pitfalls
4 Module 4
Progress and Performance Management and
Evaluation:
Structure of a Project Monitoring Information System,
Project Control Process, Monitoring Time
Performance ,Need for an Integrated Information System 20% 12

Developing a status report and index to monitor Progress

Forecasting final project cost, Other control issues.
Financial Analysis:
Profitability Analysis – Social cost Benefit Analysis
preparation of Budget and Cash Flows. Materials
Management in Project Planning – Procurement –
storage – disposal. Financing of the Project :- Source of
Finance – Cost implications thereof Financial Institutions
–Guidelines for funding projects
Module 5:
Live Projects & Cases - -

i. Text Book and Reference Book:

1. Project Management: The managerial process, by Clifford E. Gray, Erik W. Larson,
Gautam V. Desai, Mc Graw Hill publication
2. PMP - Project Management Professional – “study Guide”, by Kimi Heldman, Wiley
India Publication
3. Project Management By Prasanna Chandra, Mc Graw Hill publication
4. Project Management BY Sadhan Choudhary, Tata Mc Graw Hill publication

MBA sem3 booklet 193 | P a g e

 a. Course Name: Tourism and Events: Planning, Sponsorship, Budgeting (Tourism
and Events)
b. Course Code: 06211201
c. Prerequisite: Events Budgeting, Sponsorship and Execution
d. Rational: Enables students to plan events, bring sponsorships and prepare
budget for an event, different sponsorship categories and how can we raise
funds, publicity and promotions of the event.
e. Course Learning Objective:

CLOBJ 1 Understand the overall execution of an event

CLOBJ 2 How to get and what are the various sources of asking sponsorships for an
event

CLOBJ 3 Study about the detail budgeting and overall work process of an event
organization.

CLOBJ 4 To understand the overall event planning with understanding the vital and
major departments included on it with various working sections.

f. Course Learning Outcomes:

CLO 1 Develop the understanding the basics of Tourism and Events Industry. Its
prospects and work culture.

CLO 2 Develop the skills for becoming a manager who can use their managing skills &
ideas for tourism and events industry with research based.
CLO 3 Gain the knowledge, qualities and the ideas of overall organizational structure,
getting ready to work in the field of travel and tourism.

MBA sem3 booklet 194 | P a g e

 CLO 4 Develop the ideas about the event execution, its overall working conditions
and how an event becomes successful.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module- 1 30 18
Common Planning for most of the Events, Job of an Event
Planner, Defining Goals & Objectives, Financial Goals -
ROI, Planning Session - High level Goal Questions,
Scheduling, Assigning Roles, Creating Checklists,
Outsourcing, Making a Budget, Streamlining Income and
Expenses.
2 Module- 2 20 12
Planning logistics, selecting dates & time, selecting
destination, choosing site, detailed list of the requirements
of potential site, site inspection, outdoor site, choosing
talent (For event) - speaker, lecturer, instructor,
MBA sem3 booklet 195 | P a g e
 entertainer, signing a contract, room design, registration
& ticket sales area, internet access & wi-fi, technical
support.

3 Module- 3 17 10
Event sponsorship − understand sponsorship,
understand − event organizer, event partners, making
sponsorship proposal, research of sponsorship,
converting sponsorship into partnership
4 Module- 4 33 20
Fixed cost, variable cost, additional expenses, indirect
costs, making of a cost statement and profit calculations,
managing cash flows, calculating break even points and
target income, cost-volume-profit analysis, allocating
costs to an event, preparing the budget
5 Module- 5
The students have to prepare detailed plan for an event
and tour.

i. Text Book and Reference Book:

1. The Complete Guide to Successful Event Planning By Shennon Kilkenny
2. Accounting and Management Essentials You By Kalpesh Ashar | Vibrant
Publishers
3. Time-Driven Activity-Based Costing: A Simpler By Robert S. Kaplan, Steven R.
Anderson

MBA sem3 booklet 196 | P a g e

 a. Course Name: Operations and Hospitality Management (Tourism and Events)
b. Course Code: 06211202
c. Prerequisite: Knowing about different departments, service styles, properties
of hotel industry
d. Rational: The subject provides detailed knowledge about the various service
styles offering by a five star property, what are the categories and role of
different departments and working structure of a hotel.
e. Course Learning Objective:

CLOBJ 1
Understand the operations and working style of a five-star hotel.

CLOBJ 2 Know about the organizational structure and its role of various departments of
a five-star hotel.

CLOBJ 3 Study about the various service styles, caterings, and the sectors of hospitality
industry.

CLOBJ 4 To know about the hotel key functions with coordination of other departments
and various types of hospitality sector

f. Course Learning Outcomes:

CLO 1 Develop the understanding the basics of Hotel and Hospitality Industry. Its
prospects and work culture.
CLO 2 Develop the skills for becoming a manager who can use their managing skills &
ideas for hotel and hospitality industry with research based.
CLO 3 Gain the knowledge, qualities and the ideas of overall organizational structure,
getting ready to work in the field of Hospitality sector.

MBA sem3 booklet 197 | P a g e

 CLO 4 To get the ideas about overall hotel and hospitality divisions.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module- 1 30 18
The World of Hospitality -The Travel and Tourism
Industry in Perspective Catering As An Event
Management Tool, A Temporal Art, Location, Equipment,
Utilities, Time Constraints, Service Styles, and Event
Service Styles & When to Use Them, Logistical
Considerations
2 Module- 2 20 12
Hospitality and Service, Spirit of Service, Lodging Sector,
Hotel Operations and Careers, Food and Beverage Sector,
Restaurant Operations and Careers

MBA sem3 booklet 198 | P a g e

 3 Module-3 10 17
The Cruise Sector, Cruise Operations, The Entertainment
& Gaming Sector, Conventions and Event Planning, The
Peaceful Traveller
4 Module-4 33 20
Catering Segments, Questions Caterers need to ask, Types
of Catering, Creativity and the Caterer, The Seven
Functions of Catering - Planning, Execution of Tasks,
Organising the Event, Equipments, Implementation,
Controlling & Risk Management, Beverage management
Module- 5
Students have to be a part of tour or event for getting all
this practical knowledge.

i. Text Book and Reference Book:

1. Event Studies - Theory, Research and Policy for Planned Events By Donald Getz |
2nd
2. Event Correlation: What You Need to Know for It Operations Management By
Michael Johnson
3. Hospitality Management: An Introduction By Tim Knowles
4. Professional Catering By Stephen B. Shiring
5. Services Marketing By S.M. Jha | Himalaya Publishing House

MBA sem3 booklet 199 | P a g e

 a. Course Name: Event Team Management (Tourism and Events)
b. Course Code: 06211203
c. Prerequisite: Team Coordination and Team Management in Events.
d. Rational: The subject helps us know about the proper team coordination n and
its overall team management which is very much useful for an execution of a
large-scale event.
e. Course Learning Objective:

CLOBJ 1
Understand about the team planning, implementation and execution for an
event.

CLOBJ 2 know the volunteering process, steps and methods to work in an event.

CLOBJ 3 Study about workforce, employee management, evaluation and performances

of an event team.

CLOBJ 4 To understand the coordination and working structure of an event team with
proper management

f. Course Learning Outcomes:

CLO 1 Develop the understanding the basics of Events Industry. Its prospects and
work culture.
CLO 2 Develop the skills for becoming a manager who can use their managing skills &
ideas for events industry with research-based qualities.
CLO 3 Gain the knowledge, qualities and the ideas of overall organizational structure,
team management and getting ready to work in the field of event management
companies.

MBA sem3 booklet 200 | P a g e

 CLO 4 To get the ideas about proper team execution and its various working patterns
at an event.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module- 1 30 18
Organisation manager & the team during the event,
simplified event structure, organisational effectiveness,
volunteer staffing, framework for an event
organization's performance.
2 Module- 2 20 12
Volunteer management, factors influencing the number
and type of staff, itemize your needs, create job
descriptions, paid staff, typical event organisation
communication tool.

MBA sem3 booklet 201 | P a g e

 3 Module- 3 17 10
Finding staff, job description form, staffing an event,
running the event on the day, organisation and briefing of
staff on the day, creating a resume and writing the cover
letter, effective interviewing, interview etiquette, after
the interview, designations.
4 Module- 4 33 20
Workforce employment issues, circular model of human
resource management, orientation sessions, instructions,
manuals & handbooks, training programs, scheduling &
assignments, recognition & retention, Monitoring and
evaluating performances, conflict resolution strategies,
disciplinary measures & termination procedures
5 Module- 5
Students are supposed to prepare a report on event team
management for various events as well as various tours

i. Text Book and Reference Book:

1. Successful Event Management - A Practical Handbook By Anton Shone, Bryn
Parry
2. Professional Event Coordination By Julia Rutherford Silvers
3. Special Events By Joe Goldblatt

MBA sem3 booklet 202 | P a g e

 a. Course Name: Warehouse management (Logistics and Supply Chain
Management)
b. Course Code: 6214201
c. Prerequisite:. understanding logistics, supply chain basics, math/statistics, IT
proficiency, communication, problem-solving, business acumen, safety
awareness, and teamwork skills.
d. Rational: Warehouse management subjects aim to optimize logistical
operations for efficient storage, handling, and distribution of goods within
supply chains.
e. Course Learning Objective:

CLOBJ 1
Provide understanding of Procurement Process

CLOBJ 2 Provide understanding of Storage and Warehouse management

CLOBJ 3 Enable the critical thinking for optimum utilizations of storage system

CLOBJ 4 Generate critical thinking for optimum utilization of the storage system

f. Course Learning Outcomes:

CLO 1 Understanding the principles and practices of warehouse operations.

CLO 2 Ability to apply inventory management techniques to optimize stock levels.

CLO 3 Proficiency in using warehouse management systems (WMS) and other

relevant technologies.

MBA sem3 booklet 203 | P a g e

 CLO 4 Recommend warehouse management systems (WMS) and other relevant
technologies.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1
Module1

Objectives of Procurement System, Principles of

Procurement, History of procurement function: from
administrative to strategic, value added role, 20% 12
Procurement Cycle, Procurement Planning, Purchasing
Mix: SixRights, Selecting the right supplier, Source of
information and
process,Supplierappraisal/vendorcapability,Biddingpro
cess.CaseStudies

MBA sem3 booklet 204 | P a g e

 2
Module2
Storage Management system – Storage Inventory
Management –Functions of storage & Inventory -
30%
Classification of Inventory- Methodsof Controlling Stock
Levels- Always Better Control (ABC) Inventorysystem-
Storage:storagepolicies-
18
dedicatedstorage,randomizedstorage& class-based
storage; Storage Methods-assembling & seasonal
storage;stockpiling and rapid storage. Centralized and
Decentralized StorageSystems.CaseStudies

3 Module3 30% 18

Introduction to Warehousing: Evolution of warehousing

from store to warehouse, warehouse operations, process
of receiving and put away, principle of storing goods &
various storing methods, process of order picking and
order creation ,significance of packaging,

Documents required for issuing goods.

StrategicWarehousing:Meaning&benefitsofStrategicWare
Housing,TypesofWarehouses;
4 Module4 20% 12

Warehouse Design: Elements & Principle of Warehouse

Design, factors
ofwarehousedesign;WarehouseLocation:itsbenefits&Sig
nificanceofWarehouseinSCM.

Warehousing Operations: - inbound process, outbound

processes, Functions of Warehouse- break-bulk, cross

MBA sem3 booklet 205 | P a g e

 docking, order mixing. MHEs in warehouse ,legal
requirements for ensuring a safe workplace; and
Warehouse Management Systems.
Module 5
LiveProjects &Cases

i. Text Book and Reference Book:

1.GWYNNERICHARDS(2014)WarehouseManagement:ACompleteGuidetoImproveEfficiency
andMinimizing Cost in the Modern Warehouse. The Chartered Institute of Logistics and
Transport, Kegan page limited.
2.DAVIDE.MULCHY& JOACHIM
SIDON(2008)ASupplyChainLogisticsProgramforWarehouseManagement.AuerbachianPubli
cationsReferences1.
3..Bowersox,D.J.,Closs,D.J.,Cooper,M.B.,&Bowersox,J.C.(2013).SupplyChainLogisticsManage
ment.(4thed.),McGrawHill/Irwin.
4.Arnold, J.R.,Chapman,S.N.(2012).The Introduction to Materials Management.
(7thed.),Prentice-Hall.
5.Coyle,J.J.,Jr.Langley,C.J.,Novack,R.A,&Gibson,B.J.(2013).ManagingSupplyChains:ALogistics
Approach.(9thed.),McGrawHill.
6.Edward, F. (2002), World-Class Warehousing and Material Handling. (International
ed.),McGrawHill.Muller,M.(2011).EssentialsofInventoryManagement.(2nded.),AmericanMa
nagementAssociation.

MBA sem3 booklet 206 | P a g e

 a. Course Name: Strategic Logistics Management (Logistics and Supply Chain
Management)
b. Course Code: 6214202
c. Prerequisite: A deeper understanding of business strategy and supply chain
dynamics is also often required for Strategic Logistics Management.
d. Rational: The rationale of Strategic Logistics Management lies in maximizing
efficiency, cost-effectiveness, and responsiveness throughout the supply chain to
achieve strategic business objectives.
e. Course Learning Objective:

CLOBJ 1
Discuss the concepts of strategy and its application across various
management functions.

CLOBJ 2 Identify macro and micro aspects of general management and understand
their integrated impact on business operations.

CLOBJ 3 Integrate and apply prior learning to various business situations.

CLOBJ 4 Formulate strategy as per business situation.

f. Course Learning Outcomes:

CLO 1 Comprehend management policies and strategies at different levels,

developing conceptual skills applicable in the corporate world.
CLO 2 Critically examine enterprise management from top management viewpoints.

CLO 3 Demonstrate knowledge and implementation of strategy, strategic analysis,

MBA sem3 booklet 207 | P a g e

 and choices.
CLO 4 Designing strategies as per business situations.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:

Sr. Teaching
Content Weightage
No. Hours

1 Module1 20% 12

Strategy:Introduction-
Strategicplanningandstrategicmanagement:Levelsofstra
tegicplanning-Processofstrategicplanning - dimensions
of strategic decisions -Strategic managementprocess .
Environmental analysis: environmental scanning -
Industryanalysis – Competitiveanalysis -Internal
analysis: Resource Basedview, SWOT / PEST / ETOP

MBA sem3 booklet 208 | P a g e

 analysis,Value Analysis-
Strategyformulation/alternatives:Corporatestrategies:g
randstrategies-stability,expansion,retrenchment and
combination
2 Module2 25% 15

Businesslevelstrategies:-
acquiringcorecompetencies–
Porter’sGenericStrategiesModel–Functional level
strategies: Production and Operations – Finance – HR
–Marketing and R & D
Strategies.Strategicanalysisandchoice:PortfolioAnaly
sis-BCGGrowth-Share

Matrix,GEBusinessScreen,Shell’sDirectionalPolicyMat
rix

3 Module3 30% 18

Hofer’s Product – Market Matrix Strategic

implementation: Steps-structuralissues-
behavioralissues-strategicleadership

Strategicevaluationandcontrol:Strategicevaluationa
ndcontrol:Balanced ScoreCardapproach
Strategicevaluationandcontrol:BalancedScoreCardapproa
ch–EVAandMVA.

MBA sem3 booklet 209 | P a g e

 4 Module4 20% 12

Strategicevaluationandcontrol:BalancedScoreCardapproa
ch–EVAandMVA-

ERP–Stakeholderanalysis–
Systemsthinkingapproach,Strategic

2 control-
operational control - process and Techniques. Dynamic
Component
forContinuousInternalAssessmentonly:Contemporary

DevelopmentsRelatedtotheCourseduringtheSemestercon
cerned.

Module5

LiveProjects &Cases

i. Text Book and Reference Book:

1. AzharKazmi.(2007).StrategicManagementandBusinessPolicy–
3rdEdition:TataMcGrawHill.NewDelhi.
2. R. Srinivasan. (2007). Strategic Management - 3rd Edition: Prentice Hall India, New
Delhi.
3.Thomson,Strickland&Pearson.(2005).StrategicManagement:TataMcGrawHill,NewDelhi.V.
S.
4.Ramasamy&S.Namakumari.StrategicPlanning Formulation of corporate strategy:
Macmillan India

MBA sem3 booklet 210 | P a g e

 a. Course Name: Humanitarian Logistics (Logistics and Supply Chain
Management)
b. Course Code: 6214203
c. Prerequisite: Foundational understanding of logistics principles and supply
chain management, coupled with sensitivity to humanitarian principles and
global issues.
d. Rational: Efficiently and effectively manage the flow of goods and services
during humanitarian crises to save lives, alleviate suffering, and support
communities in need.
e. Course Learning Objective:

CLOBJ 1
To get students acquainted with the fundamental concepts of disaster
management.

CLOBJ 2 Logistics is one of the most critical components to successful humanitarian

assistance, characterized by the efficient and effective delivery of the right
assistance to the right beneficiaries at the right time.

CLOBJ 3 This course will prepare students for roles ranging from planning, managing,
implementing and controlling the flow and storage of goods, material, cost and
information

CLOBJ 4 To develop Humanitarian logistics as per business requirements.

f. Course Learning Outcomes:

CLO 1 Understanding the principles and challenges of humanitarian logistics in
disaster response and relief efforts.
CLO 2 Ability to assess and prioritize needs, plan, and coordinate logistics operations
in crisis situations.

MBA sem3 booklet 211 | P a g e

 CLO 3 Proficiency in managing transportation, warehousing, and distribution of
humanitarian aid supplies
CLO 4 To develop Humanitarian logistics as per business requirements.

g. Teaching & Examination Scheme:

Teaching Scheme Examination Scheme

Hrs/ Week
Credit Total
External Internal
Lect Tut Lab
T P T CE P

4 - - 4 60 - 20 20 - 100
L- Lectures; T- Tutorial; P- Practical; C- Credit; MSE- Mid-Semester Evaluation, CE-
Continuous Evaluation, ESE- End Semester Examination

h. Course Content:
Sr. Teaching
Content Weightage
No. Hours

1 Module 1 20% 12
Introduction
Defining humanitarian logistics, Defining and classifying
disasters
Disaster management, Emergency supplychain Supply
riskmanagement, Involved players
2 30% 18
Module2

Thedesignofhumanitarianlogisticsnetworks

MBA sem3 booklet 212 | P a g e

 Key actors in the humanitarian logistics network , The
design ofhumanitarian network , To centralize or
decentralize in humanitariannetworks ,Pre, during, and
post disaster design of networks ,The
roleofITindesigninghumanitariannetworks,Virtualcontai
nersimpactonhumanitarian networks

3 Module3 30% 18

Applying business logistics methods in humanitarian

relief Transferring knowledge from business logistics to
humanitarian logistics:

Methods
ABC analysis
Network planning and
analysis Rout planning

4 Module4 20% 12

Supporting humanitarian logistics

The impact of funding system
The importance of information technology
Performance measurement and improving humanitarian
logistics.

Module5

Live Projects &Cases

i. Text Book and Reference Book:

1. Humanitarianlogistics:meetingthechallengeofpreparingforandrespondingtodisas
ters,byMartinChristopherand Peter Tatham

MBA sem3 booklet 213 | P a g e

NPTL / Swayam/ MOOCs Courses List and Details.

Co-
ordinating
Course ID Discipline Course Name Institute Institute Duration

noc25-mg27 Management Infrastructure Economics IIT Patna IIT Madras 8 Weeks

Ethics in Engineering IIT
noc25-mg67 Management Practice Kharagpur IIT Kharagpur 8 Weeks
Managing change in IIT
noc25-mg44 Management organizations Kharagpur IIT Kharagpur 8 Weeks
Foundation Course in IIT
noc25-mg25 Management Managerial Economics Kharagpur IIT Kharagpur 8 Weeks
Mergers, Acquisitions and IIT
noc25-mg69 Management Corporate Restructuring Kharagpur IIT Kharagpur 8 Weeks
IIT
noc25-mg16 Management Consumer Behaviour Kharagpur IIT Kharagpur 8 Weeks
IIT
noc25-mg32 Management International Marketing Kharagpur IIT Kharagpur 8 Weeks
Management of Field
noc25-mg41 Management Sales IIT Kanpur IIT Kanpur 4 Weeks
IIT
noc25-mg56 Management Retail Management Kharagpur IIT Kharagpur 8 Weeks
Services Marketing: A IIT
noc25-mg58 Management Practical Approach Kharagpur IIT Kharagpur 4 Weeks
Advanced Financial
Instruments for
Sustainable Business and 12
noc25-mg02 Management Decentralized Markets IIT Kanpur IIT Kanpur Weeks

noc25-mg68 Management Marketing Management - II IIT Kanpur IIT Kanpur 8 Weeks

Advertising & Promotions IIT-ISM 12
noc25-mg04 Management Management Dhanbad IIT Kharagpur weeks
AI in Human Resource IIT 12
noc25-mg05 Management Management Guwahati IIT Guwahati Weeks
12
noc25-mg06 Management AI in Marketing IIT Roorkee IIT Roorkee Weeks
12
noc25-mg07 Management AI in Product Management IIT Roorkee IIT Roorkee Weeks
Artificial Intelligence (AI) 12
noc25-mg08 Management for Investments IIT Kanpur IIT Kanpur Weeks
Business analytics and
data mining Modeling 12
noc25-mg09 Management using R IIT Roorkee IIT Roorkee Weeks
MBA sem3 booklet 214 | P a g e
 Business Analytics For IIT 12
noc25-mg10 Management Management Decision Kharagpur IIT Kharagpur Weeks
Business Development: 12
noc25-mg11 Management From Start to Scale IIT Madras IIT Madras Weeks
IIT 12
noc25-mg12 Management Business Ethics Kharagpur IIT Kharagpur Weeks
Sales and Distribution IIT
noc25-mg73 Management Management Kharagpur IIT Kharagpur 8 Weeks
12
noc25-mg15 Management Business Statistics IIT Roorkee IIT Roorkee Weeks
Introduction to probability
noc25-mg35 Management and Statistics IIT Madras IIT Madras 4 Weeks
Data Analysis and 12
noc25-mg17 Management Decision Making - I IIT Kanpur IIT Kanpur Weeks
MCDM Techniques Using
noc25-mg47 Management R IIT Roorkee IIT Roorkee 4 Weeks
IIT 12
noc25-mg19 Management E-Business Kharagpur IIT Kharagpur Weeks
Financial accounting - 12
noc25-mg20 Management IITMandi IIT Mandi IIT Madras Weeks
Financial Derivatives & 12
noc25-mg21 Management Risk Management IIT Roorkee IIT Roorkee Weeks
Financial Institutions and IIT 12
noc25-mg22 Management Markets Kharagpur IIT Kharagpur Weeks
Financial Management For 12
noc25-mg23 Management Managers IIT Roorkee IIT Roorkee Weeks
Financial Statement 12
noc25-mg24 Management Analysis and Reporting IIT Roorkee IIT Roorkee Weeks

noc25-mg71 Management Project Management IIT Roorkee IIT Roorkee 8 Weeks

Global Marketing 12
noc25-mg26 Management Management IIT Roorkee IIT Roorkee Weeks
Quality Control and
Improvement with
noc25-mg72 Management MINITAB IIT Bombay IIT Bombay 8 Weeks
Innovation in Marketing
and Marketing of 12
noc25-mg28 Management Innovation IIT Roorkee IIT Roorkee Weeks
Integrated Marketing 12
noc25-mg29 Management Communication IIT Roorkee IIT Roorkee Weeks
Total Quality Management
noc25-mg74 Management -I IIT Kanpur IIT Kanpur 8 Weeks
12
noc25-mg31 Management International Business IIT Roorkee IIT Roorkee Weeks

MBA sem3 booklet 215 | P a g e

 Management
(Operations
Management/Supply
Chain Management) Operations and Revenue
noc25-mg70 Science Analytics IIT Roorkee IIT Roorkee 8 Weeks
Introduction to Operations
noc25-mg34 Management Research IIT Madras IIT Madras 8 Weeks
Yoga and Positive
Psychology for Managing
noc25-mg75 Management Career and Life IIT Bombay IIT Bombay 8 Weeks
Introduction to Stochastic 12
noc25-mg36 Management Processes IIT Bombay IIT Bombay Weeks
Leadership and Team 12
noc25-mg38 Management Effectiveness IIT Roorkee IIT Roorkee Weeks
Leadership for India Inc:
Practical Concepts and 12
noc25-mg39 Management Constructs IIT Madras IIT Madras Weeks
Management of IIT 12
noc25-mg40 Management Commercial Banking Kharagpur IIT Kharagpur Weeks
Management of Inventory IIT 12
noc25-mg42 Management Systems Kharagpur IIT Kharagpur Weeks
IIT 12
noc25-mg45 Management Marketing Analytics Kharagpur IIT Kharagpur Weeks
Marketing Research and 12
noc25-mg46 Management Analysis-II IIT Roorkee IIT Roorkee Weeks
Modelling and Analytics for IIT 12
noc25-mg48 Management Supply Chain Management Kharagpur IIT Kharagpur Weeks
Multivariate Procedures
with R (in English 12
noc25-mg49 Management language) IIT Kanpur IIT Kanpur Weeks
Organizational Behaviour:
Individual Dynamics in IIT 12
noc25-mg50 Management Organization Guwahati IIT Guwahati Weeks
Organizational Design
Change and IIT 12
noc25-mg51 Management Transformation Kharagpur IIT Kharagpur Weeks
12
noc25-mg52 Management Principles of Management IIT Roorkee IIT Roorkee Weeks
Production and Operation 12
noc25-mg53 Management Management IIT Roorkee IIT Roorkee Weeks
Public Organization and 12
noc25-mg54 Management Management IIT Tirupati IIT Madras Weeks
IIT 12
noc25-mg55 Management Quality Design And Control Kharagpur IIT Kharagpur Weeks
IIT 12
noc25-mg57 Management Safety and Risk Analytics Kharagpur IIT Kharagpur Weeks

MBA sem3 booklet 216 | P a g e

 Strategic Services 12
noc25-mg60 Management Marketing IIT Roorkee IIT Roorkee Weeks
12
noc25-mg61 Management Strategic Sourcing IIT Madras IIT Madras Weeks
12
noc25-mg62 Management Supply Chain Digitization IIT Bombay IIT Bombay Weeks
Talent Acquisition and 12
noc25-mg64 Management Management IIT Roorkee IIT Roorkee Weeks
Advances in Strategic
Human Resource
noc25-mg03 Management Management (HRM) IIT Bombay IIT Bombay 4 Weeks
Business Law for IIT
noc25-mg14 Management Managers Kharagpur IIT Kharagpur 8 Weeks

noc25-mg18 Management Design Thinking - A Primer IIT Madras IIT Madras 4 Weeks
Integrated Marketing IISc IISc
noc25-mg30 Management Management Bangalore Bangalore 8 Weeks
Introduction to System
noc25-mg37 Management Dynamics Modeling IIT Bombay IIT Bombay 8 Weeks
Management of New
noc25-mg43 Management Products and Services IIT Kanpur IIT Kanpur 4 Weeks
Simulation of Business
Systems: An Applied
noc25-mg59 Management Approach IIT Kanpur IIT Kanpur 8 Weeks
Systems Engineering:
noc25-mg63 Management Theory & Practice IIT Kanpur IIT Kanpur 8 Weeks
EM
Strasbourg
Business
School
Technology Forecasting for
(University of
strategic decision making - Strasbourg)
noc25-mg65 Management An Introduction and IITM IIT Madras 4 Weeks

noc25-mg66 Management Business Forecasting IIT Bombay IIT Bombay 8 Weeks

Management Advanced Financial 12
noc25-mg01 (Finance) Analytics IIT Kanpur IIT Kanpur Weeks

Management & Business Fundamentals for 12

noc25-mg13 Entrepreneurship Entrepreneurs IIT Bombay IIT Bombay Weeks

MBA sem3 booklet 217 | P a g e

 Co-curricular and extra curricular events .

Days Celebration - FMS - MBA

Under the guidance

Sr.no Date Days Faculty coordinator
of
1 16th June World Blood donor day Dr. Bharat Patil Dr. Bijal Zaveri
2 23rd June United Nations Public Service Day Dr. Aashka Thakkar Dr. Aashka Thakkar
3 12th August International Youth Day Dr.Anil Sharma
4 19th August World Photography Day Dr. Yonus Dr.Anil Sharma
5 29th August National Sports Day Mr. Jayesh Pathak Ms. Amita Garg
6 27th September World Tourism Day Dr. Yonus Dr. Bijal Zaveri
Dr. Sushmita and Ms.
7 5th September Teacher’s Day Dr. Bijal Zaveri
Vidhya Lakshmi

1st week of Dr. Sushmita and Dr. Bharat

8 National Nutrition week Dr. Bijal Zaveri
September Patil

Dr. Yashsesh Zaveri and

9 20th October World Statistics day Ms. Amita Garg
Ms. Vidhya Lakshmi

Mr. Sanrthosh
10 11th November National Education Day Ms. Keren Millet
Gaikwad

1st Thursday of
11 Project management day Ms. Renujha Dr. Bijal Zaveri
November
12 2nd December World Computer Literacy Day Dr. Tejal Shah Ms. Amita Garg
13 21st February Management day Dr. Aashka Thakkar
14 4th March National Safety Day Ms. Harshita Dr. Aashka Thakkar
15 8th Macrh International womens day Dr. Bijal Shah Dr. Bijal Zaveri
Dr. Shanthanu
16 16th April Entrepreneurship day Mr. Prashant Parmar
Chakravarthy
Dr. Paresh Patel, Dr.
17 7th April World Health day Sushmita and Dr. Bharat Dr. Bijal Zaveri
Patil
Ms. Axita Thakkar and Mr.
18 27th May International day of marketing Dr. Bijal Zaveri
Dhruvin Chauhan

International day
19 25th may African independence day Ms. Vidhya Lakshmi Ms. Amita Garg
20 18th April Zimbabwe independence day Ms. Vidhya Lakshmi Ms. Amita Garg

MBA sem3 booklet 218 | P a g e

MBA sem3 booklet 219 | P a g e
 Details of event and expert talk planned during semester. .

Semester 3 Pharma Specialization

Targeted
Details of the Semester.
Theme of
Name of the expert/deliver Planned Course
Event/Activity the Date/s
ing person/s and
Event/Activity
(if applicable} programm
*
e
Expert talk Branding and Dr Akhil Nagar 16th August 2025 Sem 3
Marketing in Pharma (if applicable)
sector
One day workshop Product Management Mr . Linson John 23rd August 2025 Sem 3
and IMC in Pharma (AVP Intas Pharma)
Sector
Expert Session Overview of current Mr Mayank 30th August, 2025 Sem 3
trends of pharma and Gupta(Alembic-
healthcare sector and Mumbai)
Intellectual property
Expert talk Rights
Digitalization In Pharma Shailesh Pateliya( 6 th September Sem 3
and Healthcare Sector Healthcare
Profession)
One day AI in pharma and Dr Amit Ganatra 13th September Sem 3
workshop(Hands on healthcare sector
training on Orange
Canvas)
Planning for
next three
months
Two days workshop MR Training Alumini- Gaurang 26th and 27th Sem 3
Sojitra(Dr Reddys) September
Poster Making Marketing strategies ……………. 4th October Sem 3
Competition for Pharma products

Industrial visit Baxter Pharma Industrial visit 11th October 2025 Sem 3

MBA sem3 booklet 220 | P a g e

 Semester 3 HR specialization - Dr. Bijal Shah
Targeted
Details of the Semester.
Theme of the
Name of expert/delivering Planned Date/s Course
the Event/Activity
person/s (if and
Event/Activi * applicable} programm
ty
e
Expert talk Current and Future HR Mr Himanshu Shukla 16th August 2024 Sem 3 HR
trends in digital era (if applicable)

One day workshop Cyber security Mr . Amish Patel 23rd August 2024 Sem 3 HR
application in HR

Alumni talk How to face interview MS. Shimpi Mishra ( 30th August, 2024 Sem 3 HR
Piramal Glass – Sr HR
manager )

Expert talk HR – campus to Mr Hemant shah ( HR 6 th September Sem 3 HR

corporate manger L and T )

One day workshop Data analysis through Mr Nilay Shah 13th September Sem 3 HR
excel

Planning for next

three months

Two days HR Analytics Mr. Mehul Gandhi 26th and 27th Sem 3 HR
workshop September

One expert talk HR opportunities and Alumni 4th October Sem 3 HR

from one alumni challenges

Industrial visit Amul – Anand Industrial visit 11th October 2024 Sem 3 HR

MBA sem3 booklet 221 | P a g e

 Tentative activity plan for
MBA Semester 3 students with
specializations in Finance, Fintech, Forensic Accounting, and Banking
& Insurance.

Specialization Month During July to October

Expert Session and Workshop

1. "Current Trends in Financial Markets" by

Mr. Mehul Shah, Founder of Money Plant Financial
Advisory Firm
2. "Risk Management in Banking” by
Anilkumar Nirmal, Vice President of Yes Bank
3. "Artificial Intelligence in Fintech" by
an AI specialist from CS & IT Department, Parul
University
4. “ Virtual Lab Trading – A hand on Experience “ by Mr.
Finance Cluster Saumya Jyoti Guha – Manager NSE
5. Launching of 2 Edited Books by the Finclub Students.
1. Finance
6. Two days workshop on Financial Econometrics- by Dr.
2. Banking & During
Finance July to Dhyani Mehta – Professor PDEU
3. Fintech October,
4. Forensic 2024 Workshop
Accounting 7. “Carrer Opportunities in Financial Services” by
Dr. Ritesh Amarsella , Certified NSE Trainer (2 days
Workshop)
8. “Advance Excel for Financial Analysis” by
Mr. Nilay Shah, Trainer (2 Days Workshop)
9. "Warren Buffet Investment Strategies in a Volatile
Market" by
Dr. Yuvraj Vyas, Founder of My School of Finance (2
days Workshop)
Industrial Visit
10. Visit to an IndusInd bank, Vasana Branch, Vadodara
11. Visit to a CA Firm to Understand Fraud Detection at
Ca Firm with the help of CA Nayan Kothari sir
12. Visit to Master Card, Vadodara (Tentative)

MBA sem3 booklet 222 | P a g e

 Coordinators of various committee.
Coordinators of Various Committee

PARUL UNIVERSITY
FACULTY OF MANAGEMENT STUDIES-MBA Programme
Academic Year 2024-2025

Sr. Activities Co-coordinator Overall Lead by

no
1 Fees payment follow up / Exam forms Prof. Lakshya/ Prof Mr. Santosh Gaikwad
Lakshya
2 LMS Classroom Dr.Yashesh Sir Prof Dhruvin Chauhan

3 Webinar session co ordination Prof. Vidhya Lakshmi Dr. Aashka Thakkar

4 ISAC Coordinator Prof. Vidhya Lakshmi Prof. Amita Garg

5 Alumni coordination Ms.Pinki madam/ Prof. Dr. Aashka Thakkar

Axita/
6 MIS coordinators Ms. Mayuri Pawar

7 Summer Internship Prof. Lakshya/ Prof. Dr. Lamoriya

Axita/ Prof. Dhruvin
Chauhan/Dr. Anil
Sharma/Dr. Mohit
Parekh
8 EDC Coordinators Mr. Prashant Parmar

9 Overall Attendance All Heads Mr. Santosh Gaikwad

10 IRC Coordinators Prof. Vidhya Prof. Axita Thakar

Lakshmi/Mr. Prashant
/ Dr. Rinki Mishra
11 Weekly Test/Mid Term/Theory & Prof. Dhruvin/Prof. Prof. Amita Garg/Dr. Rinki
Practical Exam/LMS Lakshya Mishra

MBA sem3 booklet 223 | P a g e

12 NAAC/NIRF/ B School Survey Pinki Parmar/ Prof. Prof. Paresh Patel
Tushar/ Prof. Shantosh
Gaikwad
13 WIMBA Coordinator Prof. Satyajit Prof. Satyajit
14 Social Media Team Prof. Axita / / Prof. Prof. Dhruvin
Lakshya
15 Placement coordinator Dr. Mohit Parikh(All Dr.Anil Sharma
Specialization )

16 Live Project Coordinator/ Internship Dr. Mohit Parikh

17 PhD Coordinator Prof Axita Dr. Aashka thakkar

18 Time Table Coordinator Prof. Aparna/Dr. Rinki Prof. Amita Garg

Mishra/Ms. Mayuri
Pawar/Mr. Prashant
Parmar
19 Research Scheme Coordinator/ Grant Dr. Dipak Gaywala/ Dr. Kirit Chavda/ Dr. Purvi
Prof. Amita/ Dr. Kirit Derashri
Chavda/ Dr. Tejal/Dr.
Purvi Derashri
20 Department Level Event Prof. Vidhya
Lakshmi/Prof. Axita
Thakar
22 FDP/Workshop/Seminar Dr. Tejal/Dr. Purvi Dr. Purvi Derashri
Derashri
23 Overall Booklet Compilation/A to Z Dr. Bijal Shah/Dr. Dr.Aashka
files submission Sushmita Singh/Prof.
Lakshya
24 Report Compilation Coordinator Prof. Paresh/ Pinki
(Expert/Seminar/Webinar) Madam/ Prof.Kumud/
Prof. Lakshya Prof. Thushar Pradhan
25 Corporate training/ Consultancy Cells Dr. Jeyaprakash
Lamoria/ Prof.
Hashmukh
26 Lecture Adjustment Coordinator Prof.Aparna /All
Respective MFTs
27 BMA Programme Coordinator Prof. Vidhya lakshmi

28 Pedagogy Sessions Dr. Rinki Mishra Dr. Aashka Thakar

MBA sem3 booklet 224 | P a g e

29 Admission Counselling Ms. Harshitha/Ms. Prof. Ankita
Mayuri Pawar/Mr.
Lakshya
30 Competitive Exam Coordinator (NET Prof.
/Bank) Lakshya/Dr.Paresh
Patel
31 FACE Coordinator Prof. Shweta Oza Prof. Santosh Gaikwad

32 Sports Coordinator Prof. Jayesh Pathak

33 SRC /CSR/NSS Coordinator Pinki Parmar/Prof. Dr. Aashka Thakar
Axita Thakar/Prof.
Vidhya Lakshmi
34 WDC Coordinator Dr. Purvi Derashri Dr. Bijal Shah
35 Discipline Committee /Gate Entry Prof. Dhruvin/Ms. Amita Garg/Dr. Anil Sharma
Duties Vidhya Lakshmi /
Dr.Lamoriya/Prof.
Axita
36 Infrastructure & Maintenance Pinki Parmar/Prof. Mr. Santhosh Gaikwad
Ankita Parikh
37 System Co-ordinators Dr. Yashesh Zaveri
38 Hostel Visit Mayuri Sonawane/ Dr.Lamoriya
Ankita Parikh
39 Outside Workload Ankita Parikh /All New Prof. Amita Garg
Faculty Members/
Prof.Aprna
40 Anti-Ragging Ms. Vidhya Lakshmi All Heads & Dean

41 BOS/FB Dr. Paresh Patel Dr. Dr.Aashka

Purvi Derashri
42 Class Observation Dr. Bijal Shah / Mr. Dr. Dipak Gaywala/ All
Santhosh Gaikwad Heads
43 Intern co-ordinator Dr.Aashka/Pinki parmar
44 MOOC –Courses Prof. Vidhya M. Udayan Giri
Lakshmi/Dr. Rinki
Mishra/ Prof. Aparna
45 CEP /Vocational Certificate Prof. Aparna Prof. Santosh Gaikwad
46 Scholarship Coordinators /Ms. Jaimini madam Pinki Parmar

47 Parents visiting Cell Prof. Axita Thakkar

48 Website Coordinator Prof. Vidhya Lakshmi Prof. Dhruvin

MBA sem3 booklet 225 | P a g e

49 Booklet For Branding Prof. Tushar/Prof. Dr.Lamoriya/ Dr. Ganesh
Jajesh Pathak
50 CP Project All Specialization Dr.Lamoriya/Dr.Aashka
Coordinator
51 WIMBA Dr. Hiren
52 PULMS Prof. Lakshya Shah/ Prof. Dhruvin
/Prof. Dhruvin
53 NPTEL Dr. Indrajeet/Dr. Prof. Udyan Giri
Ganesh
54 Software Design Prof. Amita Garg/Prof. Dr Yashesh
Dhruvin
55 Overall Programme Prof. Dhruvin/ Dr. Anil Heads/Dean
56 Value Added Prof. Keren along with
specialisation
coordinator
57 Sports Club Prof. Jayesh Prof. Jayesh
58 Professor of Practice Dr. Shantanu/Dr. Bijal Prof. Aparna
Zaveri/Dr.
Jayprakash/Prof.
Tushar Pradhan
59 Review Performance Coordinator Dr. Purvi Derashri Dr. Indrajit / Dr. Hiren

60 PHD Coordinator Mr. Prashant Dr. Aashka

MBA sem3 booklet 226 | P a g e

Interaction of various media platform.

FACEBOOK

MBA sem3 booklet 227 | P a g e