Business Logic
Introduction:
Jollibee Foods Corporation (JFC) is the top fast-food chain in the Philippines and is becoming a strong player in the global
market. Famous for its unique Filipino-style menu and loyal customers, Jollibee has grown both locally and around the world.
SWOT Analysis
Strengths:
a) Strong Brand and Loyal Customers – Jollibee is a big part of Filipino culture and has many loyal fans around the world.
b) Menu Adaptation – Jollibee can change its menu to fit local tastes, like spicy Chickenjoy in the Middle East or sweeter flavors in
the Philippines.
c) Fast Growth – The company is growing quickly at home and abroad through buying other businesses and franchising.
d) Reliable Supply Chain – Good relationships with suppliers help Jollibee keep a steady supply of quality ingredients.
e) Solid Financials – Jollibee has high earnings, which help support its growth plans.
Weaknesses:
a) Dependence on the Philippine Market – Even with global growth, Jollibee still relies a lot on money from the Philippines.
b) Inconsistent Quality Across Franchises – Some international locations have trouble keeping the same taste and service as the
original.
c) High Operating Costs – Rapid expansion and buying other companies lead to high spending.
d) Limited Brand Awareness Outside Filipino Communities – People who are not Filipino in other countries know less about the
brand.
Opportunities:
a) Global Growth in New Markets – There is a higher demand for Asian food in countries like India and Africa, which presents
chances for growth.
b) Technology & Online Changes – Improving online ordering, using AI for customer service, and making delivery faster can boost
sales.
c) Strategic Purchases – Buying other businesses, such as Coffee Bean & Tea Leaf, can help diversify income.
d) Increasing Need for Quick and Easy Food – More people moving to cities creates a greater need for fast food restaurants.
Threats:
a) Strong Competition – Competes with big names like McDonald's, KFC, and other fast-food chains.
b) Growing Costs of Ingredients & Labor – Rising prices and supply chain issues can hurt profits.
c) Shifting Consumer Preferences – More people are health-conscious, which may lower the demand for fried and high-calorie
foods.
d) Economic Hard Times – Sales can drop during economic slowdowns, especially in important markets.
Value Chain Analysis
Primary Activities:
1. Inbound Logistics – Jollibee gets ingredients from reliable suppliers to ensure good quality and consistent food.
2. Operations – Streamlined kitchen processes help provide quick service.
3. Outbound Logistics – An efficient delivery system makes sure food reaches stores and customers on time.
4. Marketing & Sales – Effective advertising and digital marketing (like social media) attract and engage customers.
5. Service – A strong focus on customer satisfaction with friendly staff who provide quick service.
Support Activities:
1. Firm Infrastructure – A clear company structure and strong leadership help the business grow.
2. Human Resource Management – Training programs keep employees skilled and ensure quality service.
3. Technology Development – Online ordering, mobile apps, and smart delivery systems make things easier for customers.
4. Procurement – Smart partnerships with suppliers and buying in bulk help save costs and keep food quality high.
Recommendations:
1. Boost Global Market Presence
- Spend on advertising aimed at non-Filipino customers to raise brand awareness in other countries.
- Create menu items that appeal to different tastes while still keeping Jollibee’s Filipino flavor.
2. Upgrade Digital Services & Delivery
- Enhance the ordering process with better apps and AI tools.
- Work closely with delivery services while also improving Jollibee’s own delivery options.
3. Enhance Franchise Quality Control
- Set up stricter quality checks and train staff at international locations to ensure they meet Jollibee standards.
- Use customer feedback and data to find and fix service issues.
4. Add Healthier Menu Choices
- Offer more meals that are lower in calories and made with healthy ingredients for health-conscious customers.
- Include plant-based options to meet the needs of those looking for sustainable food.
5. Streamline Supply Chain & Cost Management
- Build better relationships with suppliers and find cheaper ways to source materials to handle rising costs.
- Invest in better shipping systems to cut down on waste and improve stock management.
