TOPIC 1: Introduction to Event Management
Sub-Topics:
What is Event Management?
History and Evolution of Events
Types of Events (Corporate, Social, Cultural, Sports, etc.)
Role of an Event Planner
Learning Outcomes:
Understand the scope of the event industry
Identify and classify different types of events
Practical:
Case study discussion on various event types
TOPIC 2: The Event Planning Process
Sub-Topics:
Event Lifecycle: Pre-event, On-site, Post-event
Setting SMART Objectives
Concept and Theme Development
Time Management and Scheduling
Learning Outcomes:
Develop an event plan from concept to execution
Create effective event timelines
Practical:
Design a theme and create an event brief for a mock client
TOPIC 3 : Budgeting and Financial Management
Sub-Topic:
Budget Creation and Forecasting
Revenue Generation: Tickets, Sponsors, Donations
Cost Control Techniques
Post-event Financial Reporting
Learning Outcomes:
Prepare a realistic event budget
Analyze event financial performance
Practical:
Create a sample budget for an event
TOPIC 4: Event Marketing and Promotion
Sub-Topics:
Marketing Strategies for Events
Branding and Identity Creation
Social Media, Influencer, and Digital Marketing
Press, PR, and Media Relations
Learning Outcomes:
Design a promotional plan for an event
Use digital tools to engage audiences
Practical:
Create a social media campaign plan for an event
TOPIC 5: Logistics and Operations
Sub-Topics:
Venue Selection and Layout Design
Catering and Vendor Coordination
Equipment, AV, and Technical Setup
Guest Flow and Signage
Learning Outcomes:
Coordinate logistics for various event types
Understand operational challenges and solutions
Practical:
Venue layout planning using floor plans or software
TOPIC 6: Legal, Risk, and Safety Management
Sub-Topics:
Risk Identification and Mitigation
Safety, Security, and Crowd Control
Contracts, Permits, and Insurance
Emergency Response Plans
Learning Outcomes:
Conduct a risk assessment for an event
Ensure legal and safety compliance
Practical:
Draft a basic risk management plan for an event
TOPIC 7: Event Design and Decor
Sub-Topics:
Creative Concept Development
Decor, Theme Styling, and Branding
Lighting, Staging, and Visual Effects
Learning Outcomes:
Design decor elements based on event objectives
Understand vendor collaboration in decor planning
Practical:
Mood board or theme board presentation
TOPIC 8: Vendor and Stakeholder Management
Sub-Topics:
Identifying and Selecting Vendors
Client and Sponsor Management
Communication and Negotiation Techniques
Contracts and Agreements
Learning Outcomes:
Build productive relationships with stakeholders
Negotiate and manage vendor performance
Practical:
Simulated negotiation or vendor meeting roleplay
TOPIC 9: Technology in Events
Sub-Topics:
Event Registration and Ticketing Software
Event Apps and Tools (Trello, Eventbrite, etc.)
Hybrid and Virtual Events (Zoom, Hopin, etc.)
AR/VR and Engagement Technologies
Learning Outcomes:
Use technology tools to plan and manage events
Organize a hybrid or virtual event
Practical:
Set up an online registration page for an event
TOPIC 10: Post-event Evaluation and Reporting
Sub-Topics:
Feedback Collection (Surveys, Interviews)
Measuring ROI and KPIs
Reporting and Analytics
Learning and Improvement
Learning Outcomes:
Analyze event success through feedback
Prepare post-event reports and presentations
Practical:
Create a sample post-event evaluation report
TOPIC 11: Sustainable and Ethical Event Practices
Sub-Topics:
Green Event Planning
Ethical Considerations in Planning
Waste Management and Carbon Footprint
Inclusion and Accessibility
Learning Outcomes:
Plan environmentally and socially responsible events
Practical:
Design a zero-waste or inclusive event proposal
TOPIC 12: Career Development and Capstone Project
Sub-Topics:
Resume and Portfolio Development
Freelancing vs. Employment
Certifications and Associations
Capstone Project Presentation
Learning Outcomes:
Build a portfolio and pitch event ideas
Apply all concepts in a real-life simulation
Capstone Project:
Plan and present a full event proposal from scratch (theme, budget, logistics, marketing, etc.)
📄 Optional Add-ons (for Advanced Courses):
Wedding Planning Specialization
Fundraising and Non-profit Events
International Event Planning
Event Photography and Media Management
