SYLLABUS

MASTER OF FINE ART

DEPARTMENT OF APPLID ART
 Semester-I

Credit
Course-1 Theory: Philosophy of Art & Aesthetics-I 03
Course-2 Theory: Theory of Applied Art-I 03
Course-3 Practical: Campaign Visualization-I / 10
Photography-I / Illustration-I
Course-4 Practical: Sketching-I 04

Total 20

Semester-II

Credit
Course-5 Theory: Philosophy of Art & Aesthetics-II 03
Course-6 Theory: Theory of Applied Art-II 03
Course-7 Practical: Campaign Visualization-II / 10
Photography-II / Illustration-II
Course-8 Practical: Sketching-II 04

Total 20
 Semester-I

Course-1, Theory: Philosophy of Art & Aesthetics –I

L T P C
3 0 0 3
(30% Changed)
Unit-I : History of Aesthetics in Western Philosophy, ancient Greece, Unan and Rome.
Unit-II : Western Aesthetics : Mysticism of Plotinus in the context of Aesthetics.
Aesthetics currents in early Christian era ages and Renaissance, intellectualistic,
Aesthetic of Descartes.
Unit-III : Western Aesthetic Thinkers, Aesthetic Current in Germany, Transcendental
Asthetics of kant, Absolutist Aesthetics of Hegel, Freud, Roger Fry, Herbert reed.
Unit-IV : Schopenhauer, Croce, Comparative Survey of Indian and western Aesthetics.
Unit-V : Introduction to the principles of Indian philosophy Origen and Progress religion
thought (Vedic Upnishadic, shankyaic, Vedantic and of the Bhakti and Sufi cults
and their relation to Arts.

Course-2, Theory: Theory of Applied Art-I

L T P C
3 0 0 3
(30% Changed)
Unit-I : Science and creativity, Interactive adverting, integrated marketing
communication, Globalization, Consumer power relationship marketing and
customization
Unit-II : Advertising and society- Advertising business offers employment, Advertising
creates demand and consequently sales, Advertising reduces selling cost,
Advertising establishes reputation and prestige, Truth in advertising, Advertising
tries to raise the standard of living.
Unit-III : Ethics, regulation and social responsibilities taste and advertising, stereo typing in
advertising, advertising to children, advertising controversial products.
Unit-IV : Advertising and Public Relation, Meaning and Structure of Public Relation,
Alignment of Public relation, Public Relation stage, Relation between Advertising
and Public Relation
Unit-V : Advertising promotes of press, Information and freedom of choice, Advertising
creates employment.

Course-3, Practical: Campaign Visualization-I/Photography-I/Illustration-I

L T P C
0 0 20 10
(30% Changed)
Specialization on any one of the followings.
 Campaign Visualization
Develop new concept and brand. Complete ad Campaign minimum 17 media, 70%
percent work digital and 30% work manual
 Commercial Campaign (Minimum13 Media)
 Social Campaign (Minimum17 Media)
Photography
Shoot new Composition, Creative and Concept base photograph. Shoot a topic minimum
5 photos. Cover 5 topics in a Semester.
(Portrait, Product, Micro, Conceptual, Fashion, Landscape)
Illustration
Draw illustration with any type media. Develop the self-Illustration style.
 Illustration(Cartoon) – 7 (any topic)
 Comic (Min 10 page with Cover page)
 Children Poem/Story book (12 page + Cover page)

Course-4, Practical: Sketching-I

L T P C
0 0 8 4
(30% Changed)
Study of Cartooning, Cartoon anatomy, action and expression, Drawing from life or
memory, study of plant, tree, study of human portrait
 Sketching – 250 A3Paper
 Portrait – 05
 Full Figure – 02

II Semester

Course-5, Theory: Philosophy of Art & Aesthetics –II

L T P C
3 0 0 3
(30% Changed)
Unit-I : An introduction to Indian Aesthetics its brief historical background concept of
beauty based on ancient scriptures and their relevance to art.
Unit-II : Advance Rasa Theory of Bharat Muni in his Natyashastra, Development of Rasa
Theory, Dhvani, Bhava, Alankara, Auchitya, Riti, Guna Dosha, Vyanjana.
Unit-III : Aesthetic, experience and its commentators, Batta, Lollata, Bhatta Shankuka, Batt
Nayaka.
Unit-IV : Theory of Abinav Gupta in Abinav Bharti Anand vardhana’s, Anand Vardhan,
Vishnu Dharmottar Purana and Jain, Buddha, China Aesthetic Chitra Lakshan.
Unit-V : Aesthetic Theories of Ananda Coomarswami, Shandang (Six Canons)
Rabindranath Tagore.

Course-6, Theory: Theory of Applied Art-II

L T P C
3 0 0 3
(30% Changed)
Unit-I : Campaign planning objectives and basic principles, Campaign objectives, Factors
influencing the planning of advertising campaign, The selling methods,
Campaigning a new product, Layout design principles.
Unit-II : Creative side of the advertising – what is creative advertising, Creative leap,
Creative concept, Strategy and creativity, Creativity and strategy in the message
design, Creative thinking, Creative brief, Decision about the message exestuation,
Grating print advertising.
Unit-III : Level aspects of advertising – copyright, Trade mark, Consequences of
advertising, Status of advertising agents – outdoor advertising, advertisements in
newspapers and magazine,
Unit-IV : Advertising Effectiveness
What is test, When to test, why measure at all, Pre testing print media Ads Post
testing the Ads, Progress tests, Research on how ads work
Unit-V : cinematography – radio and television advertising. Advertising contracts,
consequences of advertising, defamation, slander of goods, copy right.

Course-7, Practical: Campaign Visualization-II/Photography-II/Illustration-II

L T P C
0 0 20 10
(30% Changed)
Campaign Visualization
Develop new concept and brand. Complete ad Campaign minimum 17 media, 70%
percent work digital and 30% work manual
 Government Scheem Campaign (Minimum13 Media)
 Political Campaign / Agricultural Campaign (Minimum17 Media)
Photography
Shoot new Composition, Creative and Concept base photograph. Shoot a topic
minimum 5 photos. Cover 5 topics in a Semester.
(Creative, Modeling, Wildlife, Nature, Industrial, Monument/Architectural)
Illustration
Draw illustration with any type media. Develop the self-Illustration style.
 Illustration(Semi Realistic) – 7 (any topic)
 Comic (Min 10 page with Cover page)
 Children Poem/Story book (12 page + Cover page)
Course-8, Practical: Sketching-II
L T P C
0 0 8 4
(30% Changed)
Drawing from life and memory. Animal figure study, Use pencil shading and water
colour. Study of human portrait
 Sketching – 250 A4 Paper
 Portrait – 05
 Full Figure - 02
 Semester-III

Credit
Course-9 Theory: Theory of Applied Art-III 03
Course-10 Seminar: Seminar 03
Course-11 Practical: Campaign Visualization-III/ 10
Photography-III/ Illustration-III
Course-12 Seminar: Sketching-III 04

Total 20

Course-13 Practical Open Elective–III 04

(Photography/Mural/Paper Mache/Terracotta/Commercial Art/Typography/Drawing)
Note – Open Elective Paper Choose any one from the given Subjects.

Semester-IV

Credit
Course-14 Theory: Theory of Applied Art-IV 03
Course-15 Practical: Dissertation and Viva voce 03
Course-16 Practical: Campaign Visualization-IV/ 10
Photography-IV/ Illustration-IV
Course-17 Seminar: Sketching-IV 04

Total 20

Course-18 Practical Open Elective–III 04

(Photography /Mural/Paper Mache /Terracotta/Commercial Art/Typography/Drawing)
Note – Open Elective Paper Choose any one from the given Subjects.
 Semester-III

Course-9, Theory: Theory of Applied Art-III

L T P C
3 0 0 3
(30% Changed)
Unit-I : Principal of Design & Composition.
Unit-II : Interactive advertising, Introduction & definition, Interactive advertising
objectives, Element of Interactive advertising, Interactive advertising and its
benefits, The future of Interactive advertising.
Unit-III : Sales Promotion-Meaning & Definitions, Characteristics of sales promotion,
Relation of sales promotion with advertising and personal selling, Distinction
between adverting and sales promotion, Sales Promotion department, Methods of
sales promotion, Importance or advantages or utility of sales promotion.
Unit-IV : Main Advertising Agencies
Ogilvy and Mather, Lowe Lintas, McCann Erickson, Mudra, J.W.T., FCB- Ulka,
Leo Burnett, B.B.D.O. Madican World, Gray worldwide etc.
Unit-V : Gandhian Philosophy
Gandhi ji and advertising

Course -10, Theory: Seminar: Seminar-I

L T P C
0 4 0 4
(30% Changed)
Student selects any One (1) of the following topic and Write paper approximate 30 pages under
the guidance of concern teacher
 Renowned Photographer/ Graphic Designer.
 Renowned Cartoonist/ Illustrator.
 Movements in Advertising Agency / Image Library in India.
 Contemporary Advertising Art in India.
 Biography of eminent artist of India.

Course-11, Practical:Campaign Visualization-III/Photography-III/Illustration-III

L T P C
0 0 20 10
(30% Changed)
Campaign Visualization
Develop new concept and brand. Complete ad Campaign minimum 17 media, 70%
percent work digital and 30% work manual
 Corporate Campaign (Minimum13 Media)
 Educational Campaign (Minimum17 Media)
Photography
Shoot new Composition, Creative and Concept base photograph. Shoot a topic
minimum 5 photos. Cover 5 topics in a Semester.
(Creative, Modeling, Wildlife, Nature, Industrial, Monument/Architectural)
Illustration
Draw illustration with any type media. Develop the self-Illustration style.
 Illustration(Semi Realistic) – 7 (any topic)
 Comic (Min 10 page with Cover page)
 Children Poem/Story book (12 page + Cover page)

Course-12, Practical: Sketching-III

L T P C
0 0 8 4
(30% Changed)
Study of Cartooning, Cartoon anatomy, action and expression, Drawing from life or
memory , study of plant, tree, study of human portrait
 Sketching – 250 A3Paper
 Portrait – 05
 Full Figure - 02

Course -13, Open Elective

Choose from courses given as open elective
L T P C
0 0 8 4

Semester-IV
Course-14, Theory: Theory of Applied Art-IV
L T P C
3 0 0 3
(30% Changed)
Unit-I : Advertising and culture – Effect of advertising in music, religion, education,
society, children, adult, women. Role of research – Advertising research, type of
research.
Unit-II : The advertising budget. Step in advertising budget making process. Other
Method of budgeting. Competitive parity method. Instrumental concept approach
to advertising budget. Other considerations. Administering the Budget.
Unit-III : Public relation in India. Meaning and development public relation in India.
Public relation and advertising. Public relation and propagandas. Need, place and
functions of public relation.
Unit-IV : Direct marketing – Cinema, Direct marketing, Qualities of direct mailers, Costs,
clutter problem, direct response ads. Quality of data base. Professional vendors
of data bases, Cinema
Unit-V : Popular Advertisement (Case Study)
Vodaphone – Ju Ju, Cadbury dairy milk, Fevicol ,Onida TV, Lux, Amul, Mile Sur
mera Tumahara, Surf, Liril, Lead India, etc.

Course-15, Theory: Dissertation

L T P C
0 3 0 3
(30% Changed)
Student selects any One of the following topic and Write Dissertation approximate 100
pages under the guidance of concern teacher
 Advertising related topic.
 Photography related topic.
 Illustration related topic.

Course-16, Practical: Campaign Visualization-IV/Photography-IV/Illustration-IV

L T P C
0 0 20 10
(30% Changed)
Campaign Visualization
Develop new concept and brand. Complete ad Campaign minimum 17 media, 70%
percent work digital and 30% work manual
 Medical/Health related Campaign (Minimum13 Media)
 Product Campaign (Minimum17 Media)
Photography
Shoot new Composition, Creative and Concept base photograph. Shoot a topic
minimum 5 photos. Cover 5 topics in a Semester.
(Creative, Modeling, Wildlife, Nature, Industrial, Monument/Architectural)
Illustration
Draw illustration with any type media. Develop the self-Illustration style.
 Illustration(Semi Realistic) – 7 (any topic)
 Comic (Min 10 page with Cover page)
 Children Poem/Story book (12 page + Cover page)

Course-17, Practical: Sketching-IV

L T P C
0 0 8 4
(30% Changed)
Study of Cartooning, Cartoon anatomy, action and expression, Drawing from life or
memory , study of plant, tree, study of human portrait
 Sketching – 250 A3Paper
 Portrait – 05
 Full Figure - 02

Course -18, Open Elective

Choose any one from given Subjects.
L T P C
0 0 8 4

 Course -13 and course -18 choose from the following courses

OE-1 : Photography

L T P C
0 0 8 4
(30% changed)
Unit-I : What is Art- Visual Art?
Definition of Photography; Utility of Photography in human development;
History of Photography from (14th Century),
History of Camera from obescura upto DSLR Etc.
Indian Photographers and its classification;
 Raja Deen Dayal,
 Prabuddha Das Gupta
 Raghu Rai
Cameras and its various types;
 Field Camera/ Folding Camera
 Box Camera
 Miniature Camera
 Reflex Camera
Unit-II : Description of Camera and its different parts (with sketching)
Description of Camera SLR Type (practicing);
Writing of Use of Photography
Writing of Use of Camera and its Parts (Shutter, Aperture, etc.)
Write biography of 2 or 3 great Photographers, biography of Raghurai
Unit-III : Definition of the following terms: Lights, against lights, Lenses;
Write Different Modern Photography V/s early photography System, Use of
Photography in education, Progressive, Field of world security systems,

Sketch (Full Sheet) - 25 Pages

 OE-2: Drawing
L T P C
0 0 8 4
(30% changed)
Unit-I : To develop the sense of structure. Study from any kind of forms in nature pods,
shells, butterflies, flower, plants, insects, minerals, bones etc. to understand how
these forms achieve there structural unity through adherence to principles with
physical nature of the material being observed and studied through various
rendering media and Technique in various light conditions.
Unit-II : Drawing from life, Icons and other object with a view to study in structural
harmony of the object. Reference drawings for the chosen measure
(Composition or Portraiture)
Unit-III : Rendering it as complete work of art, leading to individuality and technical
competence.
Sketch (Full Sheet) - 25 Pages

OE-3 : Typography
L T P C
0 0 8 4
(30% changed)
Unit-I : Detail Study of one of the various calligraphic schools (European, Indian
Scripts, Gothic, Humanistic, round and brush point. visual message by
organization of space, copy fitting, identification of typefaces, type expression,
designing a page.
Unit-II : Principles of typography, design, suitability, legibility, readability of printed
mater. Typography for editorial art, Application of lettering and typography for
various media.
Unit-III : Study of typographic measurements and specifications. Press advertising, Poster
Exhibition and Display.
Sketch (Full Sheet) - 25 Pages

OE-4 : Mural
L T P C
0 0 8 4
(30% changed)
Unit-I : Exercise work in different aspects and medium. Fiber / POP/ waste material.
Unit-II : Understanding of the meaning and material value by assembling different
chosen material on surface.
Unit-III : Students have to experiment in different media and material. The emphasis is on
the conceptualization and experimentation.

Sketch (Full Sheet) - 25 Pages

OE-5 : Paper Mache

L T P C
0 0 8 4

Unit-I : Introduction and preparation of Paper Mache, sketches, drawings and maquettes.
Relief composition in clay suited for a Paper Mache medium, casting in Paper
Mache.
Unit-II : Round composition in Paper Mache by direct use on armature with preparatory
sketches, drawing and maquettes.
Unit-III : Composition work, exploring the Experimental possibilities Paper Mache
medium & techniques.
Sketch (Full Sheet) - 25 Pages

OE-6 : Terracotta
L T P C
0 0 8 4
(30% changed)
Unit-I : Introduction to Terracotta both as forms of pottery and sculpture. Preparation
of Terracotta clay, basic coil work and slab work.
Unit-II : Relief composition in Terracotta with preparatory sketches& drawings.
Unit-III : Round composition work in Terracotta, exploring the Experimental possibilities
Terracotta medium & techniques. Preparatory sketches, drawings & maquettes.
Use of kilns for firing of these objects (pots & sculpture) use.
Sketch (Full Sheet) - 25 Pages

OE-7 : Communication Design

L T P C
0 0 8 4
(30% changed)
Unit-I : Design the media with principles. Use poster Colour and necessary equipment
finish work on appropriate size. 50 percent work manual and 50 percent work
 digital Designing of logo, Mono, symbol, and Book Cover, Book Jacket and
visiting card, Letter head, envelop.
Unit-II : Stationary Design (Visiting Card, Letter head & Envelop) -2
 Trade Mark Design (Logo, Mono & Symbol) – 3 Banner – 1
Unit-III : Poster Designing-2
 Bus advertisement – 3
 Show card – 3
Sketch (Full Sheet) - 25 Pages
 Books
M.F.A. I Year (APPLIED ART)

MFA Semester-I

1- Advertising (Theory and Practice), S.A. Chunawalla

2- Foundations of Advertising (Theory & Practice)
Himalaya Publishing House, Mumbai
3- Marketing Management- Philip Katter

MFA Semester-II

1- The Art of Advertising- Joe Grimaldi

2- The Fundamental of Graphic design, Gauin Ambrose Paul harris
3. 20 Century Advertising- Daee saunders,
4. Computer Graphic Artist- Edward Roduguez

M.F.A. II Year (APPLIED ART)

MFA Semester-III

1- The Art of Advertising- Joe Grimaldi

2- The Fundamental of Graphic design, Gauin Ambrose Paul harris
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MFA Semester-IV

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 SYLLABUS
BACHELOR OF FINE ART
DEPARTMENT OF APPLID ART
 Semester-I
(Max. Mark)

Course -1 Theory Study of Fine Art Technique 50

Course -2 Theory Fundamental of Art 50
Course -3 Practical Drawing 100
Course -4 Practical Design 2D–I (Applied Art) 100
Course -5 Practical Design 3D -I (Sculpture) 100
Course -6 Practical Print Making -I 100

Total : 500

Semester-II
(Max. Mark)
Course -7 Theory Fundamental of Fine Arts 50
Course -8 Theory History of Indian Art 50
Course -9 Practical World of Colour 100
Course -10 Practical Design 2D -II (Applied Art) 100
Course -11 Practical Design 3D -II (Sculpture) 100
Course -12 Practical Print Making -II 100

Total : 500
 Semester-I

Course -1 Theory : Introduction of Fine Art Techniques 50

(100% changed)
Unit-I : Importance of Indian Culture in Indian Fine Art
(Aesthetics Attitude, Characteristics of each fine Art, Characteristics of Indian
culture in fine arts)
Unit-II : Pencil, Charcoal, Ink and Soft Pastel
Unit-III : Oil Painting, Tempera, Acrylic, Water colour, Pastel, Mixed Media.
Unit-IV : Indian Folk Art (Rangoli, Madhubani Art, Warly Art, Gond Art, Thangka).
Unit-V : Pattachitra, Sanjhi, Kalamkari, Mandala, Pithora.

Course –2 Theory : Fundamental of Art 50

(30% changed)
Unit-I : Simple Study of Meaning of Art and Definitions, Art and Experience.
Unit-II : Elements of Art- Line, Form, Colour, Tone, Texture, Space.
Unit-III : Principles of Composition-Balance Rhythm, Harmony, Proportion, Emphasis
Unity
Unit-IV : Indian SHADANG Perception and awareness, Visual Thinking, Art Beauty.
Unit-V : Creativity, Child Art, Tantrik Kala

Course –3 Practical: Drawing 100

(30% changed)
To develop the Sense of Structure. Study from any kind of forms in nature-Pods, shells,
butterflies, flowers, plants, insets, minerals, bones, etc., To understand how these forms achieve
their structural unity through adherence to principles with physical nature of the materials being
observed and studied through various rendering media and techniques in various light conditions.
Drawing from human figure- mainly based on general form and gesture.
Drawing from object – Drawing from cubes, cones, cylindrical objects, casts, drapery, still life
etc. observed and studied in various rendering media and techniques in various light conditions.
Outdoor sketching: rapid sketching from any object from place like streets, markets, stations etc.,
and also from museum and zoo. Student should be exposed to such drawings by master artist of
different times. To understand the form structure of colour through analysis of colour theory and
notation.
75 Pages Sketch (A4 Size)

Course –4 Practical: Design 2D-I 100

(30% changed)
Lettering : Composing alphabets in Black and White, and Colour.
Design : Basic Graphic Design based on original forms in Black and
White and Colour.
Note : Sessional to be submitted in a semester
2-D Design - No of sessional works
Lettering - 05
Design - 05
Total - 10
Sketch (A4 Size) - 75 Pages

Course –5 Practical: Design 3D-I 100

(40% changed)
 Object drawing, Basics of 3D drawing
 Designing three dimensional objects in clay.
 Paper, sticks, straw and fiber and waste material study and use.
 Understanding of negative and positive space etc.
 Composition in clay, direct plaster and papier mache.

Course –6 Practical: Print Making-I 100

(30% changed)
 Anticipatory and imaginative use of gathering impressions
 Fundamentals of various methods of taking prints
 Observation of intrinsic Tones & texture of various surface and the texture of natural and
man-made things
 Assignment in : Lino cut mono print in various subjects wise Landscape, Portrait, Still
Life and compositions
 Techniques of taking prints in :Mono colour and Two colour
 Experience of printing of Different types of surface:
 Rice paper, Handmade paper, Experience of hand printing with wood blocks, printing
through press, methods of inking
75 Pages Sketch (A4 Size)

Semester-II

Course –7 Theory : Fundamental of Fine Arts and Artist 50

(30% changed)
Unit-I : Introduction of Print Making
Deep under standing of Lino cut, Wood cut, Silk Screen
Unit- II : Introduction of Applied Art
Meaning of Advertising, Definition of Advertising, Principles of Design –
Balance, Proportion, Contrast, Eye movement, Unity.
Principles of Typography, Elements of Photography
Unit-III : Introduction of Sculpture
Basic understanding of sculpture in realm of visual and performing arts.
Various Mediums like- Clay, Plaster of Paris, Terracotta. Process of
modeling,
carving and assemblage. Evolution of sculpture to contemporary scenario.
Unit-IV : Biography Artist : Abnindra Nath Tagor, Gagnendra Nath Yagor, Nand Lal Bose,
Asit Kumar Haldar.
Unit-V : Introduction to work done by eminent Artist alone : Devi Prasad Rai Chaudhary,
Ram Kikar Baij, Yamini Rao

Course –8 Theory : History of Indian Art (From 500BC to 757 AD) 50

(30% changed)
Unit-I : Sources of Indian history-Indus valley civilization-5000BC-1500 BC.
Unit-II : Vedic Period-C 1500-C 500 BCE Hinduism, Buddhism, Jainism.
Unit-III : Prehistoric Period-Bhimbetka Rock Shelters 30,000 BC to 50 BC
Unit-IV : Cave painting of Jogimara. And literature on Art (Chitra lakshana,
Kamasutra etc).
Unit-V : Cave Paintings Ajanta, Bagh, Badami, Sittanvasal, Sigariya.

Course –9 Practical: Colour 100

(30% changed)
Experience of colour through experiment in various media
-Transparent colours (Water colour, Water proof Ink, etc.)
-Opaque colours (Poster colour)
-Pastels wax crayons on transparent papers
Colour Experience in:
Primary (Pigment and light theory), secondary, Tertiary, Quaternary, Achromatic,
monochromatic, polychromatic, High, Average and Lower tones.
Experience in colour harmonies:
Complimentary split. Double split complementary, Analogous. Warm and cool colours. Optical
Illusion. Advancing and receding colours simultaneous and successive contrast, Visual mixing.
75 Pages Sketch (A4 Size)

Course –10 Practical: Design 2D-II 100

(30% changed)
Photography : Portrait different lighting effects.
Drawing : Object drawing rendering in pencil.
Cartooning : Designing cartoon character
Note : Sessional to be submitted in a semester
2-D Design - No of Sessional works
Cartooning - 05
Photography - 05
Drawing - 05
Total - 15
Sketch (A4 Size) - 75 Pages

Course –11 Practical: Design 3D-II 100

(40% changed)
 3D drawing objects Nature study
 Simple pottery by coil method.
 Simple exercise for fundamental of design.
 Sculpture Experience — Round, low & high : Relief
 P.O.P. Carved, papier mache
 Sketch (A4 Size) - 75 Pages

Course –12 Practical: Print Making-II 100

(30% changed)
 Advanced programme of previous semester .Anticipatory and imaginative use of
gathering impressions
 Fundamentals of various methods of taking prints
 Observation of intrinsic texture of various surface and the texture of natural and man-
made things
 Assignment in :
 Lino cut mono print in various subjects wise Landscape, Portrait, Still Life and
compositions
 Techniques of taking prints in :
 Mono colour and Two colour
 Experience of printing of Different types of surface:
 Rice paper, Handmade paper, Experience of hand printing with wood blocks, printing
through press, methods of inking
Sketch (A4 Size) - 75 Pages
 Semester-III
(Max. Mark)
Course -13 Theory: Theory of Applied Art-I 50
Course -14 Theory: Indian Art & Aesthetics 50
Course -15 Practical: Advertising Graphics-I 100
Course -16 Practical: Photography-I 100
Course -17 Practical: Illustration-I 100
Course -18 Practical: Letter writing & Typography-I 100

Total = 500

Semester-IV
(Max. Mark)
Course -19 Theory: Theory of Applied Art-II 50
Course -20 Theory: Western art and Aesthetics 50
Course -21 Practical: Advertising Graphics -II 100
Course -22 Practical: Photography-II 100
Course -23 Practical: Illustration-II 100
Course -24 Practical: Letter writing & Typography-II 100

Total = 500
 qSemester-III
Course-13, Theory: Theory of Applied Art-I 50
(30% changed)
Unit I- : Advertising
Meaning of Advertising, Advertising a business & an Art, Advertising definition,
new brand Creation, Advertising social possibility.
Unit II- : History of Advertising
Pre Printing time to starting printing time, Advertising, developing period
(Worldwide and Indian), Indian Advertising
Unit III- : History of Photography
Photography Introduction and world level History, Indian Photography history
Unit IV- : Art & Aesthetics
Aesthetics, art and communication, meaning of Art & fine art, visual art,
Applied art.
Unit V- : Market and Advertising
Market and Advertising, New Perception of Advertising

Course –14, Theory: History of Indian Art & Aesthetics

(50,000BC to 1,000AD) 50
(30% changed)
Unit I- : Rock Cut Architecture and Sculpture (Budhist, Jain) Bhaja, Karta, Bedsa, Nasic,
Udaigiri.
Unit II- Mouryan Art (340 BC- 232 BC) Sanchi, Bharhut, Amrvati, Matura, Shung, Kushan,
Satvahan and Gandhar.Gupta.
Unit III- The nature of Art and aesthetics. What is art & beauty – is Art and Beauty a necessity,
Art, Society and Religen.
Unit IV- Rock Cut Architecture and Sculpture at Ajanta, Ellora, Mahabali Puram and Elephanta.
Early Structural Temples at Aihole.
Unit V- Temple and Sculptures in Orissa, Khajuraho and Western India, Pala sena Period Stone
and Metal Sculpture Art Belur, Vijaynagar Period paintings, chola bronze images.
Gujrat School.

Course-15, Practical: Advertising Graphics -I 100

(30% changed)
Designing of logo, Mono, symbol, and Book Cover, Book Jacket and visiting
card, Letter head, envelop.
 Stationary Design (Visiting Card, Letter head & Envelop) -1 Set
 Trade Mark Design (Logo, Mono & Symbol) – 2 Set
  Book Cover – 1
 Book Jacket – 1

Course-16, Practical- Photography: I 100

(30% changed)
Outdoor Portrait shoot with reflector, cutter and Softer use necessary lance and
equipment. Print size – 8”× 12” and s- Curve Road Shoot.
 Portrait – 5
 S – Curve – 3

Course-17, Practical: Illustration - I 100

(30% changed)
Drawing from life, Human figure study, Use pencil Shading and water colour,
study of human portrait
 Sketching – 150 A4 Paper
 Illustration – 05
 Portrait – 03

Course-18, Practical: Letter writing & typography-I 100

(30% changed)
Freehand Study (Without scale, Compass and other equipment) of Hindi and
English alphabet structure, measurement and readability, Study of ear and tail in a
character.
 Hindi Alphabet – 2 Chart
 English Alphabet (Uppercase with Lowercase) – 1 Chart

Semester-IV

Course –19, Theory: Theory of Applied Art-II 50

(30% changed)
Unit I- History of Graphic design
Development of script, birth of alphabet, pre printing period, Bauhaus school, Newyork
School.
Unit II- Classification of Advertising
Classification base on designing, Classification based on consumer and advertiser,
classification based on message, purpose and media and etc.Classification based on area
and types.
Unit III- Typography
Type, structure of alphabet, classification of type (Black letter, Roman letter, Sincerity
Script or cursive, font or font family, Selection of font, Type measurement, format
setting, Readability, Clarity.
Unit IV- Camera
Classification of Camera – Disposalable Camera, 110 Camera, twin lence Camera,
Polareid Camera, Compact Camera, digital Camera (Focal length, Depth of field,
exposér, distortion)
Unit V- Advertising Media
Print media, Outdoor media ( newspaper, magazine, hoarding, poster, unipole).

Course-20, Theory: History of Western Art& Aesthetics 50

(50,000BC to 1100BC)
(30% changed)
Unit I- Franco Cantrbrian Rock Art Upper Paleolithic Period, Solurtrain Magdalenian period.
Unit II- Altamira, Font de gaume Les compralles, Lascalux Niaux, Trois Fers 35000 BC to
15000 BC, ice age Art.
Unit III- Sites of Prehistoric Art, France, Spain, Italy, and early, Spain’s Rock Art.
Unit IV- Egyptian Art, old, middle, new kingdom, Egypt Mesopotamia on the Art of meditarean
islands, Ancient Greek Art.
Unit V- Pre-historic Sumerian period, Thini period, Create Art.

Course-21, Practical: Advertising Graphics -II 100

(30% changed)
Design the media with principles. Use poster Colour and necessary equipment
finish work on appropriate size. 50 percent work mannal and 50 percent work
digital
 Banner – 2
 Stepney Cover – 1
 Cut out – 1
 Bus advertisement – 1
 Show card – 1

Course-22, Practical: Photography-II 100

(30% changed)
Outdoor Modeling shoot with reflector, cutter and softer use necessary lance
and equipment. Symmetrical photography shoot with good exposer and
quality. Size 8” × 12”
 Model shoot – 5
  Symmetrical shoot – 3

Course-23, Practical: Illustration-II 100

(30% changed)
Drawing from life and memory. Animal figure study,
Use pencil shading and water colour. Study of human portrait
1. Sketching – 100 A4 Paper
2. Illustration – 05
3. Portrait – 03

Course-24, Practical: Letter writing & typography-II 100

(30% changed)
Freehand study (Without scale, Compass and othe equipment) of Basic
Calligraphy School (Script, Gothic, roman, interlock, brush).Freehand study
of round and brush point calligraphy.
1. English Calligraphy (Any famous thought) – 3
2. Hindi Calligraphy (Any famous thought) – 3
 Semester-V
(Max. Mark)
Course -25 Theory: History of Indian Art & Aesthetics-I 50
Course -26 Theory: Theory of Applied Art-III 50
Course -27 Practical: Advertising Graphics -III 100
Course -28 Practical: Photography-III 100
Course -29 Practical: Illustration-III 100
Course -30 Practical: Letter writing & Typography-III 100

Total = 500

Semester-VI
(Max. Mark)
Course -31 Theory: Theory of Applied Art-IV 50
Course -32 Theory: History of Western Art & Aesthetics –II 50
Course -33 Practical: Advertising Graphics -IV 100
Course -34 Practical: Photography-IV 100
Course -35 Practical: Illustration -IV 100
Course -36 Practical: Letter writing & Typography-IV 100

Total = 500
 Semester-V
Course –25, Theory: History of Indian Art& Aesthetics –I 50
(700BC to 1875AD)
(30% changed)
Unit I- Learn about Post Medieval Period - Pal and Apabransha 700 BC to 1600 BC and
Jain Miniature, Vijay Nagar Art.
Unit II- Irani Art, Mughal Paintings Origin Akbar, Jahangir, Shahjahan and Aurangzeb
1550- 1857.
Unit III- Rajasthani Rajpoot Paintings 1600-1850 mewar, Kota, Bundi, jaipur, Mevar,
Malwa etc.
Unit IV- Pahari Painting, Basoli, Kangra, Garhwal, Jammu 1700-1600.
Unit V- Art and the experience of Aesthetics. Purpose and function of Art and Aesthetics
and interrelationship of Fine Art

Course –26, Theory: Theory of Applied Art-III 50

(30% changed)
Unit I- Elements of Visual Art
Line, colour, Form, tone, texture, space, type
Unit II- Principle of Design
Balance, Ratio, Contrast, rhythm, Unity, Harmony Pattern, alignment, emphasis,
proportion, movement
Unit III- Basic Element of Graphic Design
Trade mark (Logo, Mono, Symbol), Caption/Slogan, Sub Caption/Sub Slogan,
Body Copy, Illustration/visual
Unit IV- S.L.R. Camera Part
Body, Lance (Normal lance, Wide angle lance, close up lance, Portrait lance),
View finder, Shutter release button, etc
Unit V- Biography
Man Ray, Seymour Choust, Rekha Nigam, AleekPadamsi.

Course-27, Practical: Advertising Graphics-III 100

(30% changed)
Communication design manually with brush and colour work finish appropriate size with design
principle 50 percent work manual and 50 percent work digital
 Leaf let – 1
 Pump let – 2
 Steaker – 1
 Folder – 1
 Dangler – 2
Course-28, Practical: Photography-III 100
(30% changed)
Landscape shoot with necessary lance and equipment Black & White, Monochrome &
Polychrome photographs
 Industrial photography as per the requirement of the communication
design. Size 8” × 12”
 Landscape – 5
 Industrial – 3

Course-29, Practical: Illustration-III 100

(30% changed)
Drawing from life and memory, Architectural study monument, building structure study. Use
pencil shading and water colour. study of human portrait
 Sketching – 100 A3Paper
 Illustration – 05
 Portrait – 03

Course-30, Practical: Letter writing & typography-III 100

(30% changed)
Study of baseline, upper highlight, x-hight ascenders, decenders and axis. Study of different
shapes (geypse) for the same character in a typeface.Stydy of loops/lobe, swash, crossbar,
monospace with fully scaling measurment( pica, pixel point etc).
 Hindi quotes-3
 English quotes-3

Semester-VI

Course –31, Theory: Theory of Applied Art-IV 50

(30% changed)
Unit I- Advertising Design Process
Communication, Methodology, Visual Ecology, Creation, Visual thinking, perception and
awareness, looking and seeking, Layout, Visualization, thumbnails, Rough Layout, design,
Prepress work
Unit II- Social and Economic aspect of Advertising
Advertising Creates Employment, Freedom of Press and media, reduce selling price and
cost of product, increase the selling, creat demand and consequentiy sales, Making life
status, Information and education
Unit III- Camera Uses and Caution
Camera, Camera Instrument, flash, Tripod,exposuremeter, Shutter release cable, lence hood,
telly converter, studio lighting, filter and filter’s effects, photography techniques (Zooming,
Multi exposer, long exposer panorama, montage, Painting etc)
Unit IV- Biography
RaghyRai, PrahaladKakkar, Prashoon Joshi, PiyushPandey
Unit V- Classification of Advertising media
Media strategy, Quality of Advertising, Classification of Advertising (Print media, Radio
media, television media, direct mail Advertising transit media, POP, Interactive media.)

Course –32, Theory: History of Western Art & Aesthetics –II 50

(11th century to 1530AD)
(30% changed)
Unit I- Art of Western Hellenistic Art - Europe, Romancque.
Unit II- The Great Gothic and Florence Artist Cathedrals and Stained glass, fresco,
illuminated manuscript.
Unit III- the pointed sculptures and paintings The France Italy and Germany. Simone
Martini, Duccio, Giovanini, Cimabue, Giotto, and other.
Unit IV- Aesthetics and absolutes and express universal truth about suffering Art and
life.
Unit V- international Gothic style, Differences between Gothic and Renaissance, Early
Renaissance quattrocento Brunellaschi, Ghiberti.

Course-33, Practical: Advertising Graphics -IV 100

(30% changed)
Design the media with principle and measurement work finish with appropriate size. 50 percent
work manual and 50 percent work digital.
1. Poster – 2
2. Hoarding – 2
3. Shopping bag – 2
4. Brochure – 1
5. Catalogue – 1
6. Bunting & Hanging – 4

Course-34, Practical: Photography-IV 100

(30% changed)
Monument Shoot and Architectural composition shoot with necessary lance and equipment.
Fashion shoots (Outdoor/Indoor) use fully lighting arrangement.
1. Monument/Architectural Composition – 10
2. Fashion – 5

Course-35, Practical: Illustration-IV 100

(30% changed)
Study of Cartooning, Cartoon anatomy, action and expression, Drawing from life or memory ,
study of plant, tree, study of human portrait
1. Sketching – 100 A3Paper
 2. Illustration – 05
3. Portrait – 03
Course-36, Practical: Letter writing & typography-IV 100
(30% changed)
Study of family (collection of related type phase), Study of font (collection of letter, number,
punctuation and other symbol to set text), Study of ligatures (special characters that are actually
two letters are more combination into one)
1. English Calligraphy (Any famous thought) – 3
2. Hindi Calligraphy (Any famous thought) – 3
 Semester-VII
(Max. Mark)
Course -37 Theory: History Indian Art & Aesthetics-III 50
Course -38 Theory: Theory of Applied Art-V 50
Course -39 Practical: Advertising Graphics -V 100
Course -40 Practical: Photography-V 100
Course -41 Practical: Illustration -V 100
Course -42 Practical: Letter writing & Typography-V 100

Total = 500

Semester-VIII
(Max. Mark)
Course -43 Theory: Theory of Applied Art-VI 50
Course -44 Theory: Art History Western & Aesthetics-IV50
Course -45 Practical: Advertising Graphics -VI 100
Course -46 Practical: Photography-VI 100
Course -47 Practical: Illustration -VI 100
Course -48 Practical: Letter writing & Typography-VI 100

Total = 500
 Semester-VII

Course –37, Theory: History of Indian Art & Aesthetics -III 50

th
(19 century)
(30% changed)
Unit I- Get knowledge of Company Period, Artist of Solstice painting.
Unit II- paintings During Patna and Mursidabad. European influences on Indian Art
Unit III- Bangal School and its influence. Art as Expression /Art as Experience.
Creative and Aesthetics
Unit IV- Progressive Artist Group - Hussain, V.S. Gaitonde, S.H Raza Amrita Shergil,
Ravi Verma, Tyeb Mehta, F,N, Souza, Bupen Khakhar, Akbar Padamsee, J.S.
Swaminathan Ram kumar etc.
Unit V- Atul dodiya, Ganesh pyne, Krishna Khnna, K.G. Subramanyam, Subodh Gupta,
Somnath hore, Manjit Bawa, Ravindra Reddy, Anupam sood, Parmanand Choyal,
S. Pranam Singh, Jogen, choudhery etc.

Course –38, Theory: Theory of Applied Art-V 50

(30% changed)
Unit I- Communication and Marketing
Audio Communication, Visual Communication, Audio and visual Communication,
marketing and marketing process, Advertising and marketing mix, Roll of Advertising in
Marketing, Advertising and publicity.
Unit II-Advertising Business
The field of Advertising management, Structure of Advertising department and
Organization, Function of Advertising department, Advertiser, Type of Advertising
agency,
Unit III- Advertising Budge
Advertising Budge decision, Advertising budge spending Village Economy Advertising,
Production or Transportation, why need Advertising
Unit IV- Darkroom
Endanger, Masking Board, film developing tank, tray clips, safelight, timer, printing process
drums, developer, fixer, film process, negative and paper, paper type, douging and burning,
Black and White toning, etc.
Unit V- Sales Promotion
Sales Promotion, Consumer sales promotion, Trade sales promotion, Sales force promotion.

Course-39, Practical: Advertising Graphics -V 100

(30% changed)
Design the advertisement media with principle and measurement, Work finish with appropriate
size. 50 percent work manual and 50 percent work digital
  Magazine ads – 2
 Press ads – 2
 Packaging design – 2
 Label design – 1
 Unipole ads – 1

Course-40, Practical: Photography-V 100

(30% changed)
Micro and Nature (Insect, flower, Plant etc.) Shoot with arrangement and technique. Use
necessary lance, equipment and light etc.
 Natural – 5
 Micro – 3

Course-41, Practical: Illustration-V 100

(30% changed)
Study of full figure (Human & Animal) with finish pencil shading and colour, Landscape study
with water colour.Study of human portrait.
 Sketching – 100 A3Paper
 Illustration – 05
 Portrait – 03

Course-42, Practical: Letter writing & typography-V 100

(30% changed)
Study of Techari, Alchemy, BND, Arabic, Sweepy, Block, Replywood, Circlejerry, Xplor,
Tarocoo types letter with good rediability and principles.

 Hindi quotes-3
 English quotes-3

Semester-VIII

Course–43, Theory: Theory of Applied Art-VI 50

(30% changed)
Unit I- Advertising Campaign
Campaign, process of Advertising Campaign, Basic are of Advertising Campaign
Roll of Advertising Agency in Advertising Campaign,
Unit II- Market Research
Research Process, Advertising research, media research, copy research,
Motivation research, Product research, Techniques and tool of marketing
research.
Unit III- Printing
Letter press, xerography, Hologram, Screen printing, lithography, offset printing,
dai printing, emboss printing, velvet printing, stencil printing, flexography,
thermograph.
Unit IV- Advertising acts and code of conduct
Unit VI- Brand
Brand Image, Brand Equity, Brand Ambassador, Awareness for Brand.

Course-44, Theory: History of Western Art & Aesthetics –IV 50

th th
(17 to 19 Century)
(30% changed)
Unit I- France Bohemian Renaissance in Spain El-Greco.
Unit II- Mannerism C 1520-1600, The Style of Art, The origins and Development of
mannerism.
Unit III- Baroque paintings Caravaggio, Pietro da cortona, Bernini, Rubens, Van Dyck,
Velozquez, Zurboran, Musillo, Frans Hals, Rambrandt.17th 18th Centuries Art,
Poussien, Lorrain, La Tour and realism rococo Style and Artist.
Unit IV- Evaluative approaches to Art, Test, Discrimination and Aesthetics concepts.
Unit V- Neoclassicism, Romanticism and British Landscape Artist Turner, David Cox,
Constable, William, Blake, Rousseau.

Course-45, Practical: Advertising Graphics -VI 100

(30% changed)
Design the advertising media with principle and measurement work finish with appropriate size,
so percent work manual and 50 percent work digital.
2 min Campaign design (Social and Commercial) (Minimum 6 media)
Course-46, Practical: Photography-VI 100
(30% changed)
Creative and theme base photography with necessary light, lance and other equipment. Shoot
new composition with good quality.
 Creative – 10
 Theme base – 5

Course-47, Practical: Illustration-VI 100

(30% changed)
Study of human, Animal, Cartoon, Architecture, Landscape and product with finishing. Study of
portrait
  Sketching -100 A3Paper
 Illustration – 05
 Portrait – 03
Course-48, Practical: Letter writing & typography-VI 100
(30% changed)
Study of Bello, Cuicida, Morice, Art Script, Paperback, Typesetter, Bouyes(trianglecuts),
Distorted, Horror, Graffiti, Cartoon, Types, Letter with good readiability and principles
 Hindi typography (Any famous thoughts)-3
 English typography (Any famous thoughts)-3
 SYLLABUS
DIPLOMA OF PHOTOGRAPHY & DIGITAL
DESIGNING DEPARTMENT OF APPLID ART
 Semester-I

(Max. Marks)

Course -1 Theory Fundamental of Photographic Art 50

Course -2 Practical Photography -I 200

Total : 250

Semester-II

(Max. Marks)

Course -3 Theory Fundamental of Fine Arts 50

Course -4 Practical Print Making -II 200

Total : 250
 Semester-I

Course -1 Theory: Introduction of Fine Art Techniques MM - 50

100% Change
Unit-I : Preliminary Experiment of photography.
Unit-II : History of photography and early photography
Unit-III : Experiments by Leonardo da Vinci, Geber and Joseph Nicephere’s
Unit-IV : Process of photography
Unit-V : Utility of photography in medical science & all human life

Course –2 Practical: Photography-I MM - 200

30% Change
Functional study of different lenses
 Wide Angle
 Tally Lense
 Normal Lense
 Zoom Lens
 Fish eye Lens
Process of Photography
 Photo Taking
 Aperture.
 Shutter Speed.
 ISO.
Outdoor Photography
 Portrait
 Sunrise Sunset
 Landscape

Semester-II

Course –3 Theory: Technical Theory of Photography MM - 50

30% Change
Unit-I : Role in photography in self business
Unit- II : History of camera, what is a camera, Types of camera Elements of
Photography
Unit-III : Reflex camera’s basic functions, Lens of camera, Diaphragms, Aperture,
Depth of field
Unit-IV : Angel of view, focusing devices, Shutter & Shutter speed, View finder
Unit-V : Dark room, apparatus & its use, Light of camera.

Course –2 Practical: Photography-II MM – 200 30%

Change
Types of Camera
 TLR
 SLR
 DSLR
 Mirror less
 Other cameras
 Role of Photography in Self Business & Practical
 Market – definition and classification
 Types of market
 Advertising Condition
 Types of Business by Photography
 Practical Indoor & Outdoor Creation of creative Photography
 DIPLOMA IN DIGITAL DESIGN

SEMESTER I

(Max. Mark)
Theory 1 : Fundamental of Arts 50
Practical 2 : Digital Design 200

Total : 250

SEMESTER II

(Max. Mark)
Theory 3 : Technical theory of Digital Design 50
Practical 4 : Digital Design 200

Total : 250
 SEMESTER - I

Course - 1 Theory : Fundamental of Arts 50

30% Change

Unit-1 : Study of Colour as painting, medium, colour wheel basic terms of

colour, harmonies, rendering techniques etc.
Unit-2 : The properties of different colour and pigments, transparent, and
opaque colour their properties and behavior experience of
medium, water colour, tempra, gouachee colour, acrylics.
Unit-3 : Study of meaning of art, Elements of Art: line, form, colour, tone,
texture, space, Principle of Art : balance, rhythm, harmony,
proportion, emphasis, unity.
Unit-4 : Technique of painting in oil, brief history of oil painting, Indian
shading .
Unit-5 : Study of aesthetics of art: Emphasis on the relation between
works of art and the principal of aesthetics, Periods of art history,
Concepts of art and beauty.

Course - 2 Practical : Digital Design 200

30% Change

(Minimum 5 Works)
A. Basic tool of Graphic Design
 MS word pad
 MS power point

SEMESTER-II

Course - 3 Theory : Fundamental of Arts 50

30% Change
Unit 1 : Beauty and Aesthetics related to Advertising
Unit 2 : History of Advertising,
Unit 3 : Principal of Design (Balance, Emphasis, Proportion, Movement,
Pattern, Contrast, Unity, Harmony)
Unit 4 : Trade Mark (Logo, Mono, Symbol)
Unit 5 : Basic Knowledge of Computer part
(Processor, Motherboard, Ram, Hard disk , DVD writerCPU, UPS,
Monitor, Mouse, Key Board, digital pen etc.)
Course - 4 Practical : Digital Design 200
30% Change
(Minimum 5 Works)
B - Adobe Photoshop
 Introduction of tool
 Introduction of menu
C - Corel Draw
 Introduction of tool
 Introduction of menu