3rd Sem

Syllabus for the M.F.A. Degree Course in the Branch of Applied Arts.

M.F.A. (APPLIED ARTS)

The nature of the Project work/Practical and the thesis/dissertation to be submitted by the

candidate for the Master of Fine Arts degree in the branch of Applied Arts shall be as under:-

The selected Research Topic/Area should fall under any one of the following areas:-

1. Visualisation.

2. Illustration.

3. Typography and/or Calligraphy.

4. Photography.

Quantum of the work to be submitted in two years: (4 Semesters)

A. Minimum 12 assignments – Practical Works/ Project Work elaborating upon the selected

work area.

B. Thesis/Dissertation: Comprehensively illustrated with a minimum 15000 words. The

following will be the branches and Specialization Area for the M.F.A. (Applied Arts)

degree course.

Applied Arts.

Areas of Specialization:

1. Visualisation

2. Typography & Calligraphy

3. Illustration

4. Photography

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Eligibility of a candidate for any specific subject-area for admission to the Master of Fine Arts
degree course (by Papers) in Applied Arts is described below:

Subjects as elective, taken at B.F.A. degree

Will be permitted to continue studies in
Sr. No. examination of any recognized University as
equivalent there to the subject at M.F.A. Degree course-

1. Typography, Illustration, Photography, Visualisation

2. Typography & Calligraphy Typography & Calligraphy

3. Illustration Illustration

4. Photography Photography

Subject/area-wise quantum of the Term work to be submitted in I & II Semesters.

M.F.A, (Applied Art) M.F.A, (Applied Art)

Sr. No. Subject
Semester I Semester II
Theory Subjects

1 Advertising Art And Ideas 2 Tutorials 2 Tutorials

2 Sanskrit 2 Tutorials 2 Tutorials
Practical Subjects

5 Assignments + 1 5 Assignments + 1
1 Visualisation
Essays Essays
5 Assignments + 1 5 Assignments + 1
2 Illustration
Essays Essays
5 Assignments + 1 5 Assignments + 1
3 Typography & Calligraphy
Essays Essays
5 Assignments + 1 5 Assignments + 1
4 Photography
Essays Essays

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Subject/area-wise quantum of the Term work to be submitted in III & IV Semesters.

Subject/area-wise quantum M.F.A, (Applied Art) M.F.A, (Applied Art)

Sr. No. Subjectof the Term work to be submitted in III & IV Semesters.
Semester III Semester IV
Theory M.F.A,
Subjects(Applied Art) M.F.A, (Applied Art)
Sr. No. Subject
Semester III Semester IV
1 Advertising Art And Ideas 2 Tutorials 2 Tutorials
Theory Subjects
2 Sanskrit 2 Tutorials 2 Tutorials
1 Advertising Art And IdeasPractical Subjects
2 Tutorials 2 Tutorials
2 Sanskrit 2 Tutorials 2 Tutorials
5 Assignments + 1 5 Assignments + 1
1 Visualisation Practical Subjects
Essays Essays
55 Assignments
Assignments +
+ 11 55 Assignments
Assignments +
+ 11
21 Illustration
Visualisation Essays
Essays Essays
Essays
55 Assignments
Assignments +
+ 11 55 Assignments
Assignments +
+ 11
23 Typography & Calligraphy
Illustration Essays Essays
Essays Essays
55 Assignments
Assignments +
+ 11 55 Assignments
Assignments +
+ 11
43 Photography
Typography & Calligraphy Essays
Essays Essays
Essays
5 Assignments + 1 5 Assignments + 1
4 Photography
Detailed description of assignments is given with the syllabus
Essays of individual subjects.
Essays

Detailed description of Practical

assignmentswork forwith
is given M.F.A. (Applied
the syllabus Arts) subjects.
of individual

Note: The syllabus outlined

Practical work
below for M.F.A.
is separated for (Applied Arts) I,
M.F.A. Semester I, III & IV; it is
recommended that to complete the entire syllabus the total duration of the course can be
considered
Note: The as four continuous
syllabus outlined semesters.
below is separated for M.F.A. Semester I, I, III & IV; it is
recommended that to complete the entire syllabus the total duration of the course can be
considered as four continuous semesters.
1. M.F.A. (Applied Arts) in (Visualisation)

1. M.F.A.
Detailed (Applied
Syllabus Arts) in (Visualisation)
for Visualisation.

Focus: Working
Detailed Syllabus closely with communication design industry, where any communication is based
for Visualisation.
on the strategic use of both creative and business skills; the course is designed to equip the
candidate
Focus: with relevant
Working closelyskills to succeed in thisdesign
with communication highlyindustry,
competitive
whereenvironment. The course
any communication is offers
based
the opportunity to develop creative potential as a graphic artist and designer through
on the strategic use of both creative and business skills; the course is designed to equip the embracing
significant and relevant
candidate with contemporary
skills forms of graphic
to succeed in thisarts andcompetitive
highly design practices. As per the
environment. need
The the course
course offers
focuses on creative-image making, typography, design for electronic/new media,
the opportunity to develop creative potential as a graphic artist and designer through embracinginteractive
media, audio-visual
significant design, forms
and contemporary exhibition-display
of graphic arts design, branding
and design and
practices. Aspackaging
per the needdesign; by
the course
examining
focuses on the social, cultural,
creative-image making,economic, and design
typography, professional contexts within
for electronic/new which
media, visual
interactive
communication practices
media, audio-visual operate
design, and consider thedesign,
exhibition-display aesthetic, critical as
branding well
and as analytical
packaging debates
design; by
that surroundthe
them. 74
examining social, cultural, economic, and professional contexts within which visual

M.F.A. (VISUALISATION) 74
 M.F.A. (VISUALISATION)

Third Semester:

• The factors which influence Visualization: Education, Economy, Political Scenario –

Current Affairs. Culture – Visual Art: Classical Art – Folk Art – Kitsch Art. Language and
Dialects – Literature – New Wave Literature – Folk-tales, Myths, Legends – Philosophy,
Performing Arts. Trends, Society and Social trends, Religious Beliefs.

• Process of visualization – Thinking, Ideation and Creativity – Simple exercises to improve

thinking and ideation – Exploring various ideation techniques through exercises – Creative
Visual Thinking – Ideas for various Design areas.

• Idea Concept – Mass Appeal – Class Appeal – Creative Copy – Creative Headline based
on main theme. (English subject Poetry and literature.)

• Copy Writing: Creating the Appeal – persuasive writing – Preparing advertising

briefMarket Survey – Target Media – Structure of body copy – Use of Product Service –
Information – Its Marketing Report – Writing copy (Text) on given brief – Writing headline
– Special Target Audience for making Copy effective. Discussion on case studies.

The stress of practical assignments: A visual response to design proposal, with special
emphasis on generating visual vocabulary resulting into visual literacy and breaking down
existing preconceptions.

Synopsis: Preparation and Presentation for Dissertation.

82
 THEORY

Paper – I (Advertising Art & Ideas)

Third Semester:

1. Consumer Profile:
– Target Audience.
– Market segmentation & targeting.
– Market segmentation techniques & methods.

2. Concept of F.L.C. (Family Life Cycle):

– Psychographic segmentation.
– Identifying the target audience.

3. Advertising theme Identification.

4. Psychology in Advertising:
– Consumer behavior.

5. The concept of consumer motivation & advertising appeal:

– Buying motivation & advertising.

6. Media presentation.

7. Modern Advertising Media.

83
 Paper – II (Sanskrit)

Compulsory for Third Semester:

1. Indian Philosophy & Artistic Creation - +NNMUKU5R.NXU)NNG\N5HGIXIH=UK
2. Malvikagnimitram žHN\IRGNI;XIH HŸ
3. Art Expression žG\NYI+N2I'UŸ
4. Theory of Dhvani RXKIO NDU

Compulsory for Fourth Semester:

1. Theory of Meaning : Abhinav Gupta žYI+NXR[T,UNYNINON6DQ=IOQNDUŸ
2. Theory of Appropriateness : Skshemendra žYN6IS5IOQNDU^NVHVDȟ
3. Cosmic Form : Nandikeshwar-Natraj žR6I RGLXDIQGV RMX9MNWŸ

84
 Applied Art Visualisation
EXAMINATION PATTERN
Duration: 4 Semesters Post Graduate Degree Course in the Faculty of Fine Arts
M.F.A. Third Semester (Total Marks - 1000)

Part - A Theory Subjects

Sr. Paper Max. Marks Passing Marks Duration of Exam

100 40

1 Advertising Art And Ideas 60 Examination 24 2.5 Hours

40 Tutorials 16

100 40
60 Examination 24
2 Sanskrit 20 Tutorials 8 2.5 Hours

20 Oral 8
Part – B
Sr. Paper Max. Marks Passing Marks Duration of Exam

1 Display 100 40

One Day
2 Viva 100 40

Part - C Practical
Sr. Paper Max. Marks Passing Marks Duration of Exam

1 VISUALISATION 300 120 12 Hrs.

Part - D Internal Assessment

Sr. Submission Max. Marks Passing Marks Duration of Exam

1 1 150
120 out of 300 .-----

2 2 150

85