Immersive Technologies An Overview
Immersive Technologies An Overview
Volume 9 Issue 4, Jul-Aug 2025 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
INTRODUCTION
Immersive technology describes myriad ways to 1. 360: 360 stands for 360-degree video. Companies
create, display, and interact with new experiential could give users a full 360-degree view of events.
content. It is a technology that levels up your reality
2. Holograms: These are 3D projections that can be
by bringing digital technology, which can be in the
seen from any angle as physical objects.
form of digital or simulated world, into your real
environment. The growth of this technology has made 3. Virtual Reality: VR immerses the user in a fully
it a part of almost every professional and personal digital environment, blocking out the real world.
sphere. The technology has rapidly emerged just from 4. Augmented Reality: AR overlays digital images
an experiment to a staple in media, education, onto the real-world environment.
automobile, games, and entertainment. It is on the
verge of becoming a part of everyday life, providing 5. Mixed Reality: MR combines VR and AR,
businesses with easier access to value at scale. Figure allowing real and virtual elements to interact in
1 shows a representation of immersive technology real-time.
[1]. The digital world can be experienced in two 6. Extended Reality: XR describes technologies that
different ways: either bring in the virtual content or can extend your view of reality.
world into your surroundings, or even turn your
physical world into a virtual environment in a super 7. Telepresence: This can give people a physical
interactive and stunning visual. presence at remote events.
WHAT ARE IMMERSIVE TECHNOLOGIES? 8. Haptics: Haptic technologies are devices that
Immersive technology is any technology that extends react to, detect or simulate touch for a user.
reality or creates a new reality by leveraging the 360 9. FPV Drone Flight: This is a form of immersive
space. At the moment, there are nine types of technology that combines unmanned aerial
immersive technologies [2,3]: vehicles (or drones) with wireless camera feeds.
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Despite their differences, immersive technologies generated environment with scenes and objects
often share many hardware and software elements that appear to be real. The term “virtual reality”
such as cameras, motion sensors, visual display essentially means “near-reality.” Virtual reality is
devices, and rendering engines. the key technology for experiencing sensations of
Virtual reality (VR), augmented reality (AR), mixed sight, hearing, and touch of the past, present, and
reality (MR), extended reality (XR), and assisted future. VR is a fully immersive technology where
reality (aR) are the most popular, principal types of users wear a head-mounted display and
immersive technologies. Therefore, we will consider experience a simulated world of imagery and
in detail only five types of digital realities leading to sounds. VR enables active learning. The terms,
different types of immersive technologies [4,5]: “virtual reality” and “cyberspace” are often used
interchangeably. A cyberspace may be regarded
Augmented reality (AR)- designed to add digital as a networked virtual reality. A person using
elements over real-world views with limited virtual reality can look around an artificial world,
interaction. move around it, and interact with virtual features
Virtual reality (VR)- immersive experiences or items. This effect is commonly created by
helping to isolate users from the real world, virtual reality headsets. Head-mounted displays
usually via a headset device and headphones immerse the user in a virtual environment. Virtual
designed for such activities. reality is a simulated experience that can be
similar to or different from the real world. It is a
Mixed reality (MR)- combining AR and VR computer-generated, 3D environment that
elements so that digital objects can interact with completely immerses the senses of sight, sound,
the real world means businesses can design and touch. The complete immersion of the senses
elements anchored within a real environment. overwhelms users engrossing them in the action.
Extended reality (XR)- covering all types of Virtual reality technology includes multiple
technologies that enhance our senses, including components divided into two main groups:
the three types previously mentioned. hardware and software components [8].
These devices also enable new user interactions Hardware Components: The hardware
including spatially tracked 3D controllers, voice components include a computer workstation,
inputs, gaze tracking, and hand gesture controls. sensory displays, a tracking system, wearable
devices, and input devices. Sensory displays are
Extended reality (XR) is the overarching term used to used to display the simulated virtual worlds to the
describe employing technology to blend real life and user. The most common type is the head-mounted
the digital world. It includes all the machine-human displays (HMDs), which is used in combination
interfaces beyond the physical realm (reality) such as with tracking systems. Head-mounted displays are
augmented reality (AR), mixed reality (MR), assisted shown in Figure 4 [9]. Users interact with the
reality (aR), and virtual reality (VR), as illustrated in simulated environment through some wearable
Figure 2 [6]. Figure 3 shows the XR spectrum [7]. devices. VR depends on special responses such as
Immersive technologies reside along a continuous raising hands, turning the head, or swinging the
scale ranging between the completely real and the body. A wearable device is important in making
completely virtual world. At one end, the real these effects realistic. Special input devices are
environment refers to the actual physical space, required to interact with the virtual world. These
objects, and people that exist in the tangible world include the 3D mouse, the wired glove, motion
around us. At the other end, the virtual environment controllers, and optical tracking sensors. These
represents a completely computer-generated and devices are used to stimulate our senses together
immersive digital space, distinct from the physical to create the illusion of reality.
reality. The space in the middle is called mixed
reality, which is a blend of the real and virtual Software Components: Besides the hardware, the
environments, where digital and physical elements underlying software plays an important role. It is
coexist and interact in real time. A range of devices responsible for the managing of I/O devices and
makes up XR, and these are used by consumers and time-critical applications. The software
in many industries for entertainment, safety, training, components are 3D modeling software, 2D
or productivity purposes. graphics software, digital sound editing software,
and VR simulation software. VR technology has
1. VIRTUAL REALITY: Virtual reality (VR) is XR at been designed to ensure visual comfort and
its most extreme. It completely immerses the user ergonomic usage.
in a digital world, often using a computer-
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2. AUGMENTED REALITY: Augmented reality Physical and virtual objects may co-exist in
(AR) is a technology that combines real-world mixed reality environments and interact in real
environments with computer-generated generated time. This is an extension of AR that allows real
information such as images, text, videos, and virtual elements to interact in an environment.
animations, and sound. It can record and analyze MR liberates us from screen-bound experiences
the environment in real-time. In augmented by offering instinctual interactions with data in
reality, the user typically experiences the real our living spaces and with our friends. Online
world through a device such as a smartphone, explorers, in hundreds of millions around the
tablet, smart glasses, or head-mounted display. world, have experienced mixed reality through
For example, AR allows consumers to visualize a their handheld devices. Mixed reality is a blend of
product in more detail before they purchase it. physical and digital worlds, unlocking natural and
This feature enhances consumer interaction and intuitive 3D human, computer, and environmental
helps them never to repurchase the wrong item. interactions, as shown in Figure 5[11] and Figure
The key objective of AR is to bring computer- 6 [12]. This new reality is based on advancements
generated objects into the real world and allows in computer vision, graphical processing, display
the user only to see them. In other words, we use technologies, input systems, and cloud
AR to track the position and orientation of the computing. Mixed reality has been used in
user’s head to enhance/augment their perception applications across fields including design,
of the world. Augmented reality falls into two education, entertainment, military training,
categories: 2D information overlays and 3D healthcare, product content management, and
presentations, like those used with games. AR human-in-the-loop operation of robots [13].
blends the virtual and real worlds by overlaying
4. ASSISTED REALITY: Like mixed reality, assisted
digital objects and information onto the users’
reality (aR) is an extension of augmented reality,
view of the physical world.
with a few notable differences to both. One of
To obtain a sufficiently accurate representation of these differences is that aR is primarily hands-free
reality, AR needs the following five components [10]: through the wearing of a headset, whereas AR
Sensors: AR needs suitable sensors in the usually requires the holding of a device such as a
environment and possibly on a user, including mobile phone. While MR is a digital-first, real-
fine-grained geolocation and image recognition. world second reality, aR is a real-world first
These are activating elements that trigger the system. It combines software and a head-mounted
display of virtual information. display. It is best experienced using smart glasses
or other wearable technology. The aR market is
Image augmentation: This requires techniques growing rapidly and promises to be the next great
such as image processing and face recognition. leap to boost workers' productivity. A worker
Head-mounted Display: HMDs are used to view wearing an aR device is shown in Figure 7[14].
the augmented world where the virtual computer- 5. EXTENDED REALITY: The term “extended
generated information is properly aligned with the reality” (XR) has recently gained favor as an
real world. Display technologies are of two types: umbrella term that encompasses all of AR, VR,
video display and optical see-through display. and MR. The primary user inputs for XR devices
User Interface: This includes technologies for are described as follows. Voice interfaces are now
input modalities that include gaze tracking, touch, ubiquitous thanks to mobile devices and
and gesture. AR is a user interface technology in standalone smart speakers. Apple’s Siri,
which a camera-recorded view of the real world is Amazon’s Alexa, Google’s Assistant, and
augmented with computer-generated content such Microsoft’s Cortana are all voice-driven software
as graphics, animations, and 2D or 3D models. interfaces that are continuously gaining new
capabilities. Many XR devices enable user control
Information infrastructure: AR requires with handheld controllers, which have capabilities
significant computing and communications beyond button press inputs. Both voice-driven
infrastructure undergirding all these technologies. interfaces and human-computer interactions have
The infrastructure determines what real-world been developed specifically for XR devices,
components to augment, with what, and when. including gaze and gesture controls [15]. Figure 8
3. MIXED REALITY: Mixed reality (MR) is a term compares conventional computing with extended
used to describe the merging of a real-world reality [15].
environment and a computer-generated one.
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APPLICATIONS OF IMMERSIVE games use engaging and interactive play to
TECHNOLOGIES simulate real-world processes or environments.
There are a virtually unlimited number of ways to use Marketing: The best immersive technology
immersive technology. Over the years, game company know-how emerging technologies can
developers, advertising agencies, construction impact marketing and communication in an
companies, and the automobile sector have shown organization. Such techs offer powerful tools to
interest in immersive technologies. Immersive communicate with clients and teams, additionally
technologies have diverse applications in education, helps in market services and products to potential
healthcare, engineering, legal practice, gaming, clients. AR and VR technology can attract a new
entertainment, marketing, advertisement, and law audience and take required actions that are
enforcement. Common applications of immersive effective for marketing the products.
technology include the following [2,16,17]:
Training: Immersive technology can vastly Medicine: Medicine has been at the forefront of
improve training. This means different things for immersive technology adoption. Already,
different fields. But immersive tech will generally surgeons are using AR headsets to visualize
improve retention and speed up the learning where to make incisions on the body and pull up
process. Employees can get fully safeguarded, patient’s health information during operations.
hands-on training in the various areas they will be Immersive technologies that have the potential to
working in. This means that people can practice improve medical practice and education. The
otherwise dangerous procedures or situations in a primary recipients of immersive technology-based
safe environment to be ready for them in the real medical practice and education are doctors,
world. medical students and interns. Immersive
technology-based rehabilitation allows patients to
Education: Immersive technology is also
obtain a more intensive learning and rehabilitation
becoming a more common sight within the
experience by immersing themselves in an
educational sector. It can create more engaging
enriched practice environment specifically
learning experiences and increase students’
designed for rehabilitation purposes. The
understanding and retention of new information.
combination of immersive technologies and
Virtual reality, augmented reality, and mixed
telehealth allow patients to complete their daily
reality have all proven themselves as powerful
healthcare tasks without requiring a health care
tools within an educational context. You will also
professional to stand next to them. Despite their
find immersive tech used in universities and
potential benefits, the successful utilization of VR
higher levels of education. In education, AR is
and AR necessitates complete integration into
allowing students to visualize text and interactive
current healthcare practices and should be in
elements in lectures. Similarly, Google
accordance with the requirements of patients and
Expeditions enables students to go on “field trips”
healthcare professionals. Figure 9 shows various
without leaving the classroom. When learners
use of immersive technologies in medicine [18],
immerse in a simulated environment to embark on
while Figure 10 shows a specific use of
multi-sensory and kinesthetic learning, they can
immersive tech in medicine [19].
make mistakes safely and enjoy better learning
outcomes. Ecommerce: Immersive Technology has put new
meaning to the term online shopping. More and
Gaming: Most investment in immersive
more stores are using AR apps to allow users to
technologies has occurred in the gaming industry.
test out their products beforehand. Even with VR,
When it comes to gaming, tech advances have
brands like those within the car industry are using
offered a new and creative medium to game
virtual showrooms where consumers can look at
developers. Gaming and immersive technology
cars, take virtual test drives and even “sit inside”
have been connected almost from the start. This
them.
has caused some issues with the use of immersive
tech in other fields. The connection with gaming Workplace: The modern workforce understands
is a little too strong in many people’s minds. the requirement of technology in the workplace,
Immersive technology has had some amazing from all operations from training to sales. Those
implementations within games. For example, who get the opportunity to use immersive tech in
Pokémon GO’s AR caught the world by storm. their day-to-day tasks tend to feel more confident
Immersive technology can use software called in their work, more prepared for unexpected
serious games that are designed primarily for scenarios, and feel a higher level of overall
education, training, or problem-solving. These satisfaction than those in workplaces that do not
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value the importance of using modern tools. Attract Top Talent: Instead of relying solely on
Companies who incorporate immersive traditional recruiting methods, companies can tap
technology into their training, sales, and into the potential of immersive technologies to
employee support operations see a dramatic find the most talented individual for the job. In
increase in knowledge retention, productivity, and particular, immersive technologies allow potential
customer engagement as well as reduction in employees to experience what it would be like to
wastage and operating costs. Figure 11 shows the do a job or go on a business trip without leaving
use of immersive tech in the workplace [20]. their current location.
BENEFITS Expand Opportunities: Immersive technologies
Immersive technology is quickly becoming a popular can offer a range of opportunities for all
and powerful tool for people in many industries. It individuals, when they are designed with
provides an unprecedented level of interaction, inclusivity and accessibility in mind. This
engagement, and immersion that is not available with includes opportunities to enhance educational and
traditional methods. The benefits of immersive learning experiences and serve as a
technologies are vast and expanding, providing complementary tool to aid therapeutic
significant value for businesses, professionals, interventions.
patients, and learners of all ages, both monetarily and Enhance Collaboration: Immersive technology
through intangible yet profound ways. AR can be provides an interactive environment that brings
particularly beneficial for telemedicine, remote people together from anywhere in the world and
assistance, and patient evaluation. VR has become a allows them to work together through shared
game-changing tool in healthcare services, offering digital experiences. When it comes to
an improved patient experience, better medical productivity and collaboration, there are several
training, and innovative therapeutic interventions. examples to highlight the power of immersive
Other benefits of immersive tech include the technology. Because our senses are innately 3D,
following [21]: flat screens can be limiting for deeply
Improve Safety: Immersive technology can understanding and collaborating on complex data,
increase safety in physical environments by such as human anatomy or a molecular structure.
allowing customers to experience a product or CHALLENGES
environment without physical interaction. Despite the promising advancements in VR and AR
Immersive technology reduces the burden technologies within healthcare, several research gaps
associated with planning and conducting full- persist that warrant further exploration. There is a
scale disaster exercises. Users can explore and notable scarcity of implementation models that
interact with their environment while remaining effectively guide the systematic adoption of VR and
outside potentially contaminated response areas. AR in clinical settings, hindering their full integration
Enhance Customer Experience: Immersive into established healthcare practices. Future research
technology creates a highly engaging experience should focus on expanding the clinical applications of
for customers, allowing them to interact with the these technologies, particularly in areas such as
brand in an interactive and memorable way. For rehabilitation, pain management, and telemedicine.
example, the AR experience allows customers to Other challenges of immersive tech include [22]:
try the skincare products virtually, seeing how Risk: The risks of immersive technologies may
they look and feel before making a purchase. The arise in many ways – from the way these
brand effectively leveraged AR to increase technologies function to social factors such as the
customer engagement and awareness, increasing dynamics among those developing these
sales and customer loyalty. technologies. The severity and likelihood of the
risks of these technologies will depend on: how
Increase Efficiency: The technology has the they are designed and operated, what purpose
potential to drastically reduce the training time they are used for, what contexts they are used in
required for specific tasks while allowing workers and what kind of people will be affected.
to engage more deeply with their work. With the Examples of these risks include algorithms used
increasing number of productivity apps that make within immersive technology products that have
use of this technology, businesses have a greater been found to perpetuate bias and discrimination.
ability to streamline processes, automate tedious
tasks, and use analytics for better decision- Harms: Existing harms which are experienced
making. both offline and in 2D online environments can be
amplified in immersive environments. The
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features of immersive technologies – such as their predict the impact these delivery modalities will have
hyper-realistic nature – can lead to new on learners. Tech professionals have known for a
manifestations of existing harms. Several harms while that there is a feeling of inevitability
are likely to be heightened in immersive surrounding immersive tech. It simply will change
environments: our lives as we know them. Much like the
• Terrorism and violent extremism. smartphone, immersive tech will become seamlessly
• Child sexual exploitation and abuse. integrated into our lives. More information about
• Exposure to age-inappropriate content and immersive technologies can be found in the books in
experiences for children. [23-27].
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