Project proposal For B+G+5 Mixed Used Mall

Owner
SAH Construction Share Company

August 2025
ADDISS ABABA
ETHIOPIA

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Table of Contents
Executive Summary...................................................................................................................... iii
1. Introduction ............................................................................................................................... 1
1.1. General Background ............................................................................................................. 1
1.2. Objective of the project ......................................................................................................... 3
1.2.1. General Objective .............................................................................................................. 3
1.2.2. Specifics Objective ............................................................................................................ 3
1.4 Project Description ................................................................................................................ 4
1.5 Project Rationale.................................................................................................................... 6
2. Project Description ......................................................................................................... 7
2.1. Site Location and Context ..................................................................................................... 7
2.1 Climate .................................................................................................................................. 8
2.2. Purpose and Benefit of the project ...................................................................................... 10
3. Market Study ................................................................................................................ 13
3.1. Market Analysis.................................................................................................................. 13
3.2. The Demand-Supply Gap.................................................................................................... 14
4. Technical Study ....................................................................................................................... 16
4.1. Description of the project Service and Product mix ............................................................. 16
4.2. Architectural View of the Building .................................................................................... 17
4.3 land Use Plan ....................................................................................................................... 19
4.3.1. Existing site plan ............................................................................................................. 19
4.3.2. Proposed site plan for Green area development ................................................................ 20
5. Project implementation................................................................................................. 22
5.1. Construction work and Technology..................................................................................... 23
5.2. Architectural Design & Layout ........................................................................................... 23
5.3. Structural design ................................................................................................................ 23
5.4. Reinforced concrete ............................................................................................................ 24
5.5. Foundation Design .............................................................................................................. 24
5.6. Construction Plan and Process ............................................................................................ 24
5.7. Utilities ............................................................................................................................... 25
6. Organizational Structure .............................................................................................. 26
6.1. Organization and management ............................................................................................ 26
6.2. Manpower .......................................................................................................................... 26
6.3. Organizational Structure ..................................................................................................... 26
7. financial Requirement and Analysis ............................................................................ 29
7.1. fixed Investment ................................................................................................................. 29
7.2. Operating Expense .............................................................................................................. 30
7.4. Pre-service Expenses .......................................................................................................... 33
7.5. Underlying Assumption ...................................................................................................... 33
7.6. sources of Fund................................................................................................................... 34
7.7. Total Revenue..................................................................................................................... 34
7.8. Discounted Payback Period ................................................................................................. 34

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 7.9. Cash flow ........................................................................................................................... 34
7.10. Benefit cost ratio ............................................................................................................... 35
7.11. Internal Rate of Return...................................................................................................... 35
7.12. Net present value .............................................................................................................. 36
8. Conclusion and Recommendation ................................................................................ 36
8.1. Conclusion.......................................................................................................................... 36
8.2. Recommendations .............................................................................................................. 37

List of Figures
Figure 1. Site Location ........................................................................................................ 9
Figure 2. Three-Bedroom design ...................................................................................... 15
Figure 3. Two-Bedroom design type A
Figure 4. Two-Bedroom design type B .......................................................................... 17
Figure 5. Meeting Hall design ........................................................................................... 18
Figure 6. Restaurant design............................................................................................... 19
Figure 7. Front three-dimensional view of the Building................................................... 20
Figure 8. Ground floor of the building features a spacious entry and lobby .................... 20
Figure 9. Pleasant View of Back side of the Building ...................................................... 21
Figure 10. Prepared Site Plan............................................................................................ 22
Figure 11. Proposed Site Plan ........................................................................................... 23
Figure 12. Proposed Green area development plan .......................................................... 25
Figure 13. Possible Organization Structure ...................................................................... 30

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 Executive Summary

Project Name B+G+5 MIXED Use Mall Building

Project Promoter
SAH Construction PLC
Promoters Address Addis Ababa City
Nationality Ethiopian

Project location Addis Ababa City Gulele Sub city Woreda 01

The underground floor designed for Car Raking services

and commercial

Project Composition

Premises Required 2000 M2

The total initial investment cost for implementing this project is

360,000,000ETB is required from this amount 70% or 252,000,009
Planned Initial
70/30 Investment ETB from shareholders ,equity and the rest 30% from bank loan
Capital which is 108,000,000 ETB.

The total work force requirement of the project will be

estimated at about 80 employees. From total workers
Employment
Permanent workers are 60 (Skilled 30, & Unskilled 30).
Opportunity
Casual workers 20 (skilled 10 and unskilled 10 )

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 1. Introduction
1.1. General Background
We are delighted to introduce our proposal for a mixed-use building located on a 2000m2 site area in
the bustling city of Addis Ababa, Ethiopia.
This project is a brainchild of SAH Construction PLC a leading construction company with a proven
track record of delivering high-quality buildings that meet the needs of the local community.

The proposed building will be a state-of-the-art structure that will feature a combination of
commercial and residential spaces, catering to the diverse needs of the city's residents and businesses.
With a total floor area of 10,000 m2, and functional room areas of 8545 m2, this building will be a
significant addition to the city's skyline, providing a unique blend of modern architecture and
sustainable design.

Location is key, and our proposed building will be strategically located near Haile Garment
Roundabout, in the heart of Addis Ababa. This prime location offers easy access to public
transportation, amenities, and other essential services, making it an ideal choice for businesses and
residents who want to be in the midst of the action.

Our building's design is inspired by the city's rich cultural heritage and its modern-day vitality. The
sleek and contemporary architecture will not only provide a visually stunning landmark but also create
a functional and efficient space that meets the needs of its occupants. The building's façade will be
designed to maximize natural light and ventilation, reducing the need for artificial lighting and
minimizing energy consumption.

Inside, the building will feature a range of commercial and residential spaces that cater to different
needs and budgets. The commercial spaces will be designed to accommodate a variety of businesses,
from small start-ups to large corporations, and will feature modern amenities such as high-speed
internet, video conferencing capabilities, and secure parking. The residential spaces will be designed
with comfort and convenience in mind, offering spacious living areas, modern kitchens, and luxurious
bathrooms.

Our building will also feature a range of amenities that will enhance the quality of life for its
occupants. These will include a rooftop terrace with stunning views of the city, a modern gym, a
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swimming pool, and a children's play area. Additionally, the building will have 24/7 security, ensuring
the safety and well-being of its residents and businesses.

At SAH Construction PLC , we believe that sustainability is key to the future of our city. That's why
our building will be designed with sustainability in mind, incorporating green technologies and
practices that reduce its carbon footprint and minimize its impact on the environment.

Our proposal for this mixed-use building in Addis Ababa represents a unique opportunity for
businesses and residents to thrive in a modern, sustainable environment. We believe that this project
will contribute to the growth and development of the city and its community, and we look forward to
working with stakeholders to bring it to life.

In the following pages, we will provide a detailed overview of our proposal, including the building's
design, amenities, and sustainability features. We invite you to join us on this journey as we explore
the possibilities of this exciting project.
1.1.1 Profile of the Promoter
The promoter of the project is an Ethiopian business owners which take part in investment in response
of the call made by Ethiopian government to all Ethiopian and Ethiopian born to participate in the
renaissance of their country. The Promoter has accumulated ample experience, diversified-skills in
the area, and adopted working with many people. Thus, these experiences primarily motivated the
promoter to develop the inception of this project idea.
1.1.2 Purpose of the document
The objective of the feasibility study is primarily to facilitate potential entrepreneurships in project
identification for investment. The project feasibility may form the basis of an important investment
decision and in order to serve this objective; the document/study covers various aspects of project
concept development, start-up, production, marketing, , finance and business management. The
document also provides sectoral information, brief on Government policies and international scenario,
which have some bearing on the project itself. This particular feasibility is regarding the development
of mall for commercial purpose

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 1.2. Objective of the project

1.2.1. General Objective

The major goal of this project will be to provide a high-quality, mixed-use and Apartment building
that meets the needs of businesses and residents in Addis Ababa.
1.2.2. Specifics Objective
Its specific objectives include the following.
 To create a unique and modern architectural design that enhances the city's skyline.
 To provide ample parking space for residents and visitors.
 To offer a range of commercial and residential spaces that cater to different needs and budgets.
 To promote sustainable development and environmentally friendly practices.
1.3. Key Features of the project
The proposed building, located in the heart of Addis Ababa, is designed to provide a unique and
modern living, and working space for residents and businesses. With a built-up area of 1800m2,
the1800 building will feature two basements, with a total area of msq, for car parking for 45 cars.
This will ensure that residents and visitors have ample parking space, making it a convenient and
accessible location.
The ground floor will be dedicated to shops, a bank, and insurance, with an area of 1800 msq. This
will provide a convenient location for residents to access essential services and amenities, without
having to travel far. The first to third floors will be used for shops, with a total area of 5400 msq,
offering a range of retail options for residents and visitors.
The fourth to fifth floors will feature apartments, with a total floor area of 20,000 m2 and functional
room area of 18,800 m2, consisting of three-bedroom and two-bedroom standards. These apartments
will be designed to provide comfortable and spacious living spaces, with modern amenities and
finishes. The apartments will also feature large windows, providing ample natural light and stunning
views of the city.
The building's design will also incorporate sustainable features, such as energy-efficient lighting and
appliances, to minimize its impact on the environment. The use of natural materials and green spaces
will also be incorporated into the building's design, to create a peaceful and natural environment for
residents and businesses to enjoy.

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 The proposed green area nearby, which will be requested further, will provide an additional natural
space for residents and businesses to enjoy. This will create a peaceful and serene environment, in the
heart of the city, and will be a unique feature of the building.

In summary, the proposed building will offer a unique and modern living and working space for
residents and businesses, with a range of amenities and features that cater to different needs and
budgets. The building's prime location, sustainable design, and proposed green area will make it a
desirable location for residents and businesses and will contribute to the growth and development of
the city.
The proposed building will offer numerous benefits to residents, businesses, and the community,
including:
 Prime location, with easy access to public transportation and amenities.
 Modern and spacious commercial and residential spaces.
 Ample parking space for residents and visitors.
 A range of amenities, including a meeting hall and restaurant.
 Opportunities for businesses to grow and thrive.
 Environmentally friendly design and practices.

1.4 Project Description

Shopping is an activity in which a customer browses the available goods or services
presented by one or more retailers with the potential intent to purchase a suitable selection
of them. A typology of shopper types has been developed by scholars which identifies one
group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it
as a leisure activity.
A retailer or a shop is a business that presents a selection of goods and offers to trade or
sell them to customers for money or other goods.
Shoppers' shopping experiences may vary, based on a variety of factors including how the
customer is treated, convenience, the type of goods being purchased, and mood.
According to a 2000 report, in New York State, women purchase 80% of all consumer goods.
A larger commercial zone can be found in many cities, more formally called a central
business district, but more commonly called "down city" in the United States, or the "high
street" in Britain, and souks in Arabic speaking areas. Shopping hubs, or shopping centers,

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are collections of stores; that is a grouping of several businesses in a compact geographic
area. It consists of a collection of retail, entertainment and service stores designed to serve
products and services to the surrounding region.
Traditionally, shopping hubs were called bazaars or marketplaces; an assortment of stalls
lining streets selling a large variety of goods. The modern shopping centre is now different
from its antecedents, the stores are commonly in individual buildings or compressed into
one large structure (Mall).
Markets have existed since ancient times. Some historians have argued that a type of market
has existed since humans first began to engage in trade. Open air, public markets were
known in ancient Babylonia, Assyria, Phoenicia, Greece, Egypt and on the Arabian peninsula.
However, not all societies developed a system of markets. The Greek historian, Herodotus
noted that markets did not evolve in ancient Persia.
Across the Mediterranean and Aegean, a network of markets emerged from the early Bronze
Age. A vast array of goods was traded including: salt, lapiz-lazuli, dyes, cloth, metals, pots,
ceramics, statues, spears and other implements. Archaeological evidence suggests that
Bronze Age traders segmented trade routes according to geographical circuits. Both
produce and ideas travelled along these trade routes.
The majority of retail markets are operated by the public sector and administered by local
governments. A small number are operated by private groups or individuals. Traders can
be licensed to trade on a single pitch but not at a national level or when trading on private
land. This piecemeal licensing system has contributed to declining public confidence in the
reputation of markets. A voluntary scheme has been set up by The Market People, backed
by the National Association of British Market Authorities (NABMA) to address this problem.
It provides consumers with traceability of traders and goods as well as the ability to rate
and contact the traders. A Market is issued to an operator or trader, once they have provided
proof of identity, insurance and, where required, a hygiene certificate.
A study conducted by the Retail Alliance noted that Britain had 1,124 traditional retail
markets, 605 farmers’ markets, 26 wholesale markets and more than 45,700 retail traders
and that retail markets had an annual turnover of over £3.5 billion while wholesale markets
had turnover of £4.1 billion annually. The data also shows that traditional outdoor street
markets continue to dominate the market space, but are in decline. Markets also have
significant appeal for tourists and visitors.

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Some researchers make a distinction between traditional markets and gentrified markets.
Traditional markets which are primarily held outdoors on specific days, focus on high volume
produce sold with low margins. In the gentrified market, the focus is on specialty produce,
notably organic foods, hyper-local produce, artisanal products, vintage clothing or designer
brands. Whereas traditional markets are in decline, gentrified markets represent a major
growth opportunity.
In places around the world, the term shopping centre is used, especially in Europe, Australia,
and South America. Mall is a term used predominantly in North America. Outside of North
America, "shopping precinct" and "shopping arcade" are also used. In North America, Gulf
countries, and India, the term shopping mall is usually applied to enclosed retail structures
(and is generally abbreviated to simply mall), while shopping centre usually refers to open-
air retail complexes; both types of facilities usually have large parking lots, face major traffic
arterials, and have few pedestrian connections to surrounding neighborhoods.
In the United Kingdom and Ireland, "malls" are commonly referred to as shopping centers.
Mall primarily refers to either a shopping mall – a place where a collection of shops all adjoin
a pedestrian area – or an exclusively pedestrianized street that allows shoppers to walk
without interference from vehicle traffic. In North America, mall is generally used to refer to
a large shopping area usually composed of a single building which contains multiple shops,
usually "anchored" by one or more department stores surrounded by a parking lot, while the
term "arcade" is more often used, especially in the United Kingdom, to refer to a narrow
pedestrian-only street, often covered or between closely spaced buildings.
1.5 Project Rationale
The rapid growth in industrial sector further demands linkages (vertical and like raw materials,
inputs, auxiliary materials, inputs, auxiliary material, technology, market and others that make
them to be efficient and successful in their operation. The establishment of new firms and
expansion of the existing one can have the advantage to provide those facilities.

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The government of Ethiopia has developed a conducive investment policy packages and
other sect oral reforms at federal and regional level to attract a huge private investment for
the wellbeing of the nation and its citizens as a whole. Besides, it is also currently
implementing the five years growth and transformation plan that gave a space for
industrialization.
The existing promising investment opportunities, the demands of service needs along with
relatively sound investment support made by the government in such kinds of feasible
projects compelled the project promoters to initiate this plant.
Despite the promising business opportunities of the area, the trend on such kinds of
investment found to be minimal and none-existing. Particular to our capital, even though
there are a number of malls in the city, all have limitations in availing combined services for
different users like Secured VIP Services, Special restaurants for vegetarians, traditional
restaurants and women only gym & swimming pools . The mismatch between the demand
for supply and supply of such kind of market center is easily observed in the country.
Therefore, the existing shortage or in adequate development of such standard mall, along
with its commercial and administrative access, better location and access, escalating demand
significantly. Thus, it is trend of urbanization and business has given the opportunity for the
project to be reason that this project will identified, proposes and assumed to be more
profitable.

2. Project Description
2.1. Site Location and Context
The proposed building is located in the heart of Addis Ababa, the capital city of Ethiopia,
on a 2000sq.meter site. The site is strategically positioned in a vibrant and dynamic area,
surrounded by a variety of amenities and services. The building is situated near the city's
central business district, providing easy access to major financial institutions, government
offices, and other commercial establishments.

The site is also proximate to various transportation hubs, including bus and taxi stops,
making it easily accessible by public transportation. The nearby Ring Road, which

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encircles the city, provides quick connections to other parts of Addis Ababa, further
enhancing the building's accessibility.

The proposed building is surrounded by a mix of residential, commercial, and institutional

developments. To the north, the site is bounded by a residential area, comprising of a mix
of high-rise apartments and low-rise houses. To the east, the site is adjacent to a
commercial district, featuring a variety of shops, restaurants, and office spaces. To the
south, the site is surrounded by a mix of residential and institutional developments,
including a school and a hospital. Finally, to the west, the site is bordered by a park,
providing a green buffer zone and a tranquil environment for residents and visitors.
The proposed building is designed to respond to the local context and climate. The
building's modern design incorporates traditional Ethiopian architectural elements, such as
the use of natural stone and exposed concrete, to create a unique and contextual façade.
The building's orientation and layout have been optimized to maximize natural light and
ventilation, reducing the need for artificial lighting and mechanical cooling.

The building's height and massing have been carefully considered to respect the
surrounding landscape and view corridors. The building's stepped form creates a series of
rooftop terraces, providing outdoor spaces for residents and visitors to enjoy. The
building's façade has been designed to provide shading and privacy, while also allowing
for maximum transparency and views of the surrounding cityscape.

In summary, the proposed building is strategically located in the heart of Addis Ababa,
surrounded by a variety of amenities and services, on a 2000sq.meter site. The building's
design has been carefully considered to respond to the local context and climate,
incorporating traditional Ethiopian architectural elements and sustainable design principles
to create a unique and modern living and working space for residents and businesses.

2.1 Climate

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Addis Ababa has a subtropical highland climate (KoQ ppen: Cwb). The city has a complex mix
of highland climate zones, with temperature differences of up to 10 °C (18 °F), depending on
elevation and prevailing wind patterns. The high elevation moderates temperatures year-round,
and the city's position near the equator means that temperatures are very constant from month
to month. As such the climate would be maritime if its elevation was not taken into account, as
no month is above 22 °C (72 °F) in mean temperatures.
Mid-November to January is a season for occasional rain. The highland climate regions are
characterized by dry winters, and this is the dry season in Addis Ababa. During this season the
daily maximum temperatures are usually not more than 23 °C (73 °F), and the night- time
minimum temperatures can drop to freezing. The short rainy season is from February to May.
During this period, the difference between the daytime maximum temperatures and the night-
time minimum temperatures is not as great as during other times of the year, with minimum
temperatures in the range of 10–15 °C (50–59 °F). At this time of the year, the city experiences
warm temperatures and a pleasant rainfall. The long wet season is from June to mid-September;
it is the major winter season of the country. This period coincides with summer, but the
temperatures are much lower than at other times of year because of the frequent rain and hail
and the abundance of cloud cover and fewer hours of the predominant religion was also
Ethiopian Orthodox with 82.0% of the population, while 12.7% were Muslim, 3.87%
Protestant, and 0.78% Catholic
2.2. Purpose and Benefit of the project
The envisaged project deemed to contribute to the economic development of the country in
the following ways:
Source of Employment
One of the problems, that our country facing is unemployment. Therefore, the objectives of our
government are working on tackling the problem of unemployment either through creating self-
employment or through employment in other organizations. Hence, the envisaged
manufacturing plant deemed to contribute somewhat to solve the problem of unemployment.
Upon completion, the project assumed to generate additional employment opportunities for
about more than 120 individuals directly on temporary and permanent basis and more than 80
individuals indirectly.
Source of Government Revenue
To redistribute income, the government collects different forms of taxes from different business
undertakings and individuals as income tax. Among the different forms of taxes, business

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income tax is collection from undertaking business activities. Therefore, the project will serve
as sources of revenue for the regional state.
Sources of Social Service
In addition to serving as a source of employment and income for the region, the project is also
serves as a source of mental satisfaction for the different users, and other bundles of services in
the area. Furthermore, it serves as the pilot experience and ground for other investor to enter in
to such kinds of mall development.
Build good image of the Country
Designed to provide secured and standardized shopping place, varieties of restaurants,
entertainment options, gym & spa services for VIP families, Diplomats, Tourists and
celebrities, so as it builds good image of the country.

2.2. Purpose and Benefit of the project

This are some of the benefits of the proposed Mixed use and Apartment building:
 Prime location, with easy access to public transportation and
amenities:
The building's location in the heart of Addis Ababa makes it an ideal spot for residents and
businesses. It is easily accessible by public transportation, with bus and taxi stops nearby,
and is within walking distance to various amenities such as shopping centers, restaurants,
and entertainment venues. This prime location ensures that residents and visitors have
everything they need within reach, making it a convenient and desirable place to live and
work.
 Modern and spacious commercial and residential spaces:
The proposed building will feature modern and spacious commercial and residential spaces
that are designed to meet the needs of its occupants. The building's design incorporates

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natural light and ventilation, creating a comfortable and healthy environment for residents
and businesses. The spacious rooms and open floor plans provide flexibility and freedom
for residents to customize their living and working spaces according to their preferences.
 Ample parking space for residents and visitors:
One of the major benefits of the proposed building is the ample parking space it offers.
With two basements and a total area of 3504msq, the building can accommodate up to

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100 cars. This ensures that residents and visitors have enough parking space, eliminating
the need to circle around the block looking for a parking spot. The parking area is also well-
lit and secure, providing peace of mind for residents and visitors alike.
A range of amenities, including a meeting hall and restaurant:
The proposed building will offer a range of amenities that cater to the needs of its residents
and businesses. These include a meeting hall and restaurant, which provide opportunities
for socializing, networking, and hosting events. The building will also feature a rooftop
terrace, offering stunning views of the city and a peaceful escape from the hustle and bustle.
Other amenities include a gym, a swimming pool, and a children's play area, ensuring that
there is something for everyone.
 Opportunities for businesses to grow and thrive:
The proposed building will provide opportunities for businesses to grow and thrive. The
spacious commercial spaces are designed to accommodate a range of businesses, from
small startups to large corporations. The building's prime location and modern design make
it an attractive option for businesses looking to establish a strong presence in Addis Ababa.
With a range of amenities and services available, businesses can operate efficiently and
effectively, while also providing a comfortable and healthy environment for their
employees.
 Environmentally friendly design and practices:
The proposed building is designed with sustainability in mind. The building's design
incorporates natural light and ventilation, reducing the need for artificial lighting and
mechanical cooling. The building will also feature energy-efficient appliances and fixtures,
reducing energy consumption and minimizing its carbon footprint. Additionally, the
building will incorporate green spaces and a rooftop garden, providing a natural habitat for
local wildlife and helping to purify the air. The building's environmentally friendly design
and practices make it an attractive option for businesses and residents who value
sustainability.
 Source of Revenue
As public policy of any nation, the government collects different forms of taxes from
different business organizations and individuals. Among the different forms of taxes,
business income taxes, payroll income tax and VAT are collected from undertaking
business activities. Therefore, the real estate buildings will serve as sources of revenue for
the capital city.

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  Employment opportunity
One of the problems that our country faced is unemployment. Therefore, the current
objective of the government is working on tackling the problem of unemployment and
fostering the development process either through creating self-employment or employment
in other organization. Hence, this project will hire a lot of individuals and more than eighty
individuals during construction.

3. Market Study
3.1. Market Analysis
The proposed mixed-use and Apartment building in Addis Ababa, Ethiopia, will cater to
the growing demand for commercial and residential spaces in the city. The city's population
is estimated to be over 3 million people, with a growing middle class and an increasing
number of businesses and investments. The building's prime location near 6 kilo
Roundabout, in the heart of Addis Ababa, will provide easy access to public transportation,
amenities, and other essential services, making it an ideal choice for businesses and
residents who want to be in the midst of the action.

The commercial spaces in the building will cater to the growing demand for office spaces
in the city, particularly from small start-ups and large corporations. The modern amenities
and services, such as high-speed internet, video conferencing capabilities, and secure
parking, will make the building an attractive option for businesses looking to establish a
strong presence in Addis Ababa.

The residential spaces in the building will also cater to the growing demand for housing in
the city. The spacious living areas, modern kitchens, and luxurious bathrooms will offer a
unique and comfortable living experience for residents. The building's amenities, such as a
rooftop terrace, modern gym, swimming pool, and children's play area, will enhance the
quality of life for its occupants.

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 3.2. The Demand-Supply Gap
The proposed building will help to address the growing demand for commercial and
residential spaces in Addis Ababa. The building's total floor area of 18,800m2 will provide
a significant addition to the city's inventory of commercial and residential spaces.
The building's design, inspired by the city's rich cultural heritage and modern-day vitality,
will offer a unique and modern landmark in the city's skyline.

The building's sustainable design and practices will also help to address the growing
concern for environmental sustainability in the city. The incorporation of green
technologies and practices will reduce the building's carbon footprint and minimize its
impact on the environment.

The proposed building will help to bridge the gap between the demand and supply of
commercial and residential spaces in Addis Ababa. The building's unique blend of modern
architecture and sustainable design will offer a premium product that meets the needs of
the local community, while also contributing to the growth and development of the city.
3.3 Current supply of Market Mall

Commercial building/office sector has shown a dynamic change in the past few years. The
reason for this could be rapid economic growth and a supporting public infrastructural
development. Other factors relevant in the specific case of commercial buildings are the
large increases in national and international businesses, particularly firms in the services
sector.
The business of multipurpose buildings in Addis Ababa is booming highly due to the recent
rapid growth experienced in Ethiopia. As a result, a good number of local and international
organizations are coming in place. Government offices which used to operate in limited
spaces all over the city are also concentrating on leasing new and modern buildings.
Increasing numbers of international organization and NGOs which in the past had typically
converted residences into office space are now moving towards renting whole floors or
even multiple floors in modern city-center commercial buildings.

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3.4 Future market or Demand of Market Mall
The demand for office space is a derived demand because firms rent space as an input to
the production of services or goods they provide to businesses and households in the local
regional or national economy.
Following our survey of office space users in Addis Ababa are mainly firms providing
banking, cafeteria and restaurants, bed room, supermarkets service, computer Center
service. The different customers for commercial buildings also include shops and offices
that are currently renting out to provide their goods and services.
Future demand for office space is actually driven from growth in number of offices in the
city which in turn is influenced by the macro-economic growth in the country. Following
the government second five year growth and transformation plan (GTP), the Ethiopian
economy is expected to increase by 11% for base case scenario and 14% under the
optimistic case scenario.
Assuming that demand for mall is directly related to the growth in the economy, the forecast
for mall demand is shown in the following.

3.5 Marketing promotion and strategy

In order to penetrate and gain considerable market share, one of the major marketing
strategies for the project is consistently rendering quality service to its tenants. Due
emphasis must be placed on improving quality of service and facilities. The major
marketing strategies to promote the project and gain considerable market share include:
o Advertising through different means focusing on the existing service and
facilities
o Promote in association to the key location and nearby business
o Working on sustained promotional work.
o Working on public relations to reach and influence key personas and
organization with a capacity of making decision.
o Keeping the quality of its service/ facilities and consistently improving with
changing situations.
o Seasonal discount pricing different others customer centric marketing
strategies will be used by the company.

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 3.6 Competition
There are different forms of competition that may face the envisaged Mall. These are price
and non-price based competition. Moreover, there are different competitors that will
compete with the project either directly or indirectly. But Mall under discussion has
diversified marketing strategies that could enable it cope up with the different competitors
in the market. Moreover it will frequently conduct competitors research which focuses on,
the strength and the weaknesses, the different competitors’ strategies, the techniques they
use in rendering the service, their customer handling methods, and others. Generally the
project has many other projects all over Addis which compete with it.

4. Technical Study
4.1. Description of the project Service and Product mix
The project includes a basement with parking spaces for 63 cars, and a ground floor with
shops, banking and insurance services, and a green area. The first to third floors have shops
with utilities like common bathrooms, garbage chute, and circulation areas. The fourth to
sixteen floors have three-bedroom and two-bedroom apartments, along with circulation
areas, common areas, and a garbage chute. The floor also has circulation areas, a garbage
chute, and a balcony. The total area of the project is 18,800 square meters. To summarize
the following table is provided.

Measuring Multiplying Total

Floor Description of the rooms Area
Unit factor Area
Basements for parking with 45 car
Basement m2 1800 1 1800
parking slot
23 Shops, Banking & Insurance and
other services including Green area
Ground m2 1800 1 1800
and open
space
136 Shops. with utilities like
1st to 5th common bathrooms, garbage chut,
m2 1800 5 9000
Floor circulation
areas(lift+corridor+staircase)

Total 12,600

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 4.2. Architectural View of the Building
The B+G+5 Mixed Use and Apartment building is a modern and sleek structure that boasts
of a unique blend of residential and commercial spaces. The external façade of the building
is designed to be visually appealing, with large windows and glass panels that provide
ample natural light and stunning views of the surrounding area. The building's exterior is
clad in a combination of materials such as glass, steel, and concrete, which not only adds
to its aesthetic appeal but also provides durability and sustainability.

Figure 7. Front three-dimensional view of the Building

The ground floor of the building features a spacious lobby area with a high ceiling, which
leads to the shops, banking and insurance services, and green area. The lobby is designed
to be inviting and comfortable, with plush seating and elegant finishes. The green area
outside the lobby provides a peaceful oasis in the heart of the city, where residents and
visitors can relax and unwind.

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 Figure 8. Ground floor of the building features a spacious entry and lobby

The first to third floors of the building are dedicated to 57 shops, each with its own unique
character and charm. The shops are designed to have large display windows that showcase
the latest products and services, and the common bathrooms, garbage chute, and circulation
areas are strategically located to provide convenience and ease of access to the shops.

The fourth to twelfth floors of the building feature three-bedroom and two-bedroom
apartments, each with its own private balcony and stunning views of the city. The
apartments are designed to be spacious and comfortable, with modern amenities such as air
conditioning, high-speed internet, and state-of-the-art kitchen appliances. The circulation
areas, common areas, and garbage chute are designed to provide convenience and ease of
living for the residents.

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 Figure 9. Pleasant View of Back side of the Building

4.3 land Use Plan

34.5.1. Existing site plan
The total land required for the envisioned project is estimated to be 2000m2 . and the design
below shows How it will look after the project is finished. In this prospect we would also
like to state that we propose the acquisition of the land located near the mixed-use and
apartment building, facing the main road, for the purpose of creating a landscaped
courtyard and outdoor green spaces.

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 Figure 10. Prepared Site Plan

4.5.2. Proposed site plan for Green area development

We propose the acquisition of the land located near the mixed-use and apartment building,
facing the main road, for the purpose of creating a landscaped courtyard and outdoor green
spaces. This development will not only enhance the aesthetic appeal of the building but
also provide a peaceful and inviting atmosphere for residents, visitors, and the wider
community.
The landscaping and outdoor green spaces will be designed to create a sense of serenity
and tranquility, with lush greenery, ornamental plants, seating areas, walking paths, and
native plants and trees. This will not only provide a haven for residents and visitors but also
help to reduce noise pollution and improve air quality. The greenery will act as a natural
sound barrier, absorbing and dissipating the sounds of traffic and other urban noises, while
the plants will help to purify the air by absorbing carbon dioxide and other pollutants.

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The outdoor spaces will be designed to be accessible and enjoyable for all, with wheelchair-
accessible paths and seating areas. The spaces will also be equipped with outdoor lighting,
allowing them to be used in the evenings and at night, providing a safe and welcoming
environment for residents and visitors. The landscaping and outdoor green spaces will be
maintained by a professional team, ensuring that they remain healthy and thriving. The
building's management will also work to ensure that the outdoor spaces are kept clean and
safe, providing a welcoming environment for all.

We believe that the acquisition of this land and the development of the landscaped
courtyard and outdoor green spaces will not only enhance the value of the building but also
contribute to the well-being of the community. It will provide a peaceful and inviting
atmosphere, improve air quality, and create a sense of community for residents and visitors
alike. We are confident that this proposal will be mutually beneficial, and we look forward
to working with the city administration to bring this vision to life. The design below
demonstrates well what our proposal looks like

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 Figure 12. Proposed Green area development plan

5. Project implementation

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 5.1. Construction work and Technology
The construction project is proposed to be started on August 2025, and is expected to be
finished on January 2028G.C. as seen in the abbreviated construction schedule above, a
majority of the schedule’s time is made up of five major activities; Concrete, building
Enclosure, masonry, mechanical & HVAC and Electrical installations. Concrete activities
include processes such as placing foundations and slab on deck. The Buildings Enclosure
Phase includes erecting the scaffolding that will allow for exterior sheathing installation
and bricklaying.
Mechanical and Electrical install coincide with each other due to the need for coordination
between the two divisions. There are several periods of construction during the schedule in
which there are multiple construction activities occurring at the same time. The
construction site must be organized accordingly as these processes take place. Like any
other construction project, the goal of the schedule was to complete all construction
activities before the required Date of completion.
This date of completion is practical based on the time of year in which the building will be
completed. The team allowed a two-week contingency for any setbacks. Typically, winter
construction tends to cause unforeseen delays that negatively impact a construction project.
These conditions can and will almost undoubtedly impact the project schedule by causing
unforeseen delays and project inefficiency.

5.2. Architectural Design & Layout

Functional spaces for the Mixed use and Apartment building construction development will
be laid out in significant detail, the rest of the building had designated spaces and layouts.
It was at the preference of the project owners to fully achieve the standards required for
such wonderful project proposal. To make sure that the building’s layouts were practical,
the project owners together with the consultant firm researched typical architectural layouts
for mixed use and apartment building and developed preliminary designs with an
experienced consultant firm in the city named ----- Consulting Engineering plc.

5.3. Structural design

One of principle deliverables of this project is the structural design of the building. The
structural bays will be coordinated with the layout of the building adjustments according

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to the architectural design. The frame will be made up of a grid with repeating standard
structural bays. Included in the structural system are bay sizes, shape and size of structural
members, floor compositions, columns, and curtain walls. These elements were established
to resist gravity and lateral loads as appropriate. The walls and partitions throughout the
floor were congruent with the structural frame and column locations.

5.4. Reinforced concrete

The project group will prepare Etabs software structural design calculations for a typical
bay of a reinforced concrete frame. In all reinforced concrete bay designs, a superimposed
dead load and live load with different load combinations will be applied. Loads were
calculated based on the requirements of the minimum Design loads for Mixed use and
Apartment Buildings according to Ethiopian building code standards.

5.5. Foundation Design

Foundation design takes more into consideration than merely the loading from the
columns. While the main part of the project focused on the structural frame and its alternate
designs, a preliminary foundation plan will be designed based upon maximum load carried
from the superstructure through the columns. The foundation design conducted by the
project team consisted of the selection of foundation type, determination of the bearing
capacity and the design for typical interior and exterior spread foundation system.

5.6. Construction Plan and Process

The project team developed a coordinated project schedule and construction plans that
would reflect the expectations for an actual construction project. The project schedule will
be developed using the preliminary designs given to the project team. Additionally, the
group considered typical construction activities and durations taken from similar
construction projects as well as realistic constraints on building development in Addis
Ababa. For instance, it is necessary for the structural frame to be completed before concrete
can be placed for the slab on deck. Hand drawn construction plans detailing site entrances
and storage areas will be coordinated with the project schedule to give the reader
visualizations of the construction site set up through various periods of the construction
process.

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Based on a general program of the project owners the consultant who is going to be hired
makes site studies, develops structural designs, prepares drawings and specifications,
determines quantities involved and estimated the resultants costs. All these activities will
be done in the first phase of the project which is the design stage after the document are
produced by the designers that have been received, and the works secured the project is
supposed to enter the tendering stage. At this stage contractors study the project document
analyze and subsequently determine the construction methods, built up their unit rates and
submit their bids for the works. The promoter of this project intends to compare the bids
and award the contract for the lowest responsible bidder. This, is of course, presupposes
that the favorable proposal does not exceed the allocated budget. After the award is made
and the contract signed between this project owner and the contractor, the project
constructor is expected to prepare and submits a detailed construction program which
includes material schedule, manpower requirement and cash flow forecast.

After the award is made and the contract signed between this project owner and the
contractor, the project constructor is expected to prepare and submits a detailed
construction program which includes material schedule, manpower requirement and cash
flow forecast.
5.7. Utilities
Several utilities will be put in place to ensure smooth functioning of the project. These
utilities include:
 Water Supply,
 Supplementary Electricity supply.
 Telephone line Internet Broadband
 Fuel, Oil, and lubricant
 Drainage Facility

The project’s implementation is expected to take 3 to 4 years. The major activities include
Bank loan processing construction of the building, cleaning the area around the building,
Procurement of equipment’s and start rendering services. The time schedule for the above
matured major activities is presented below:
Table: project Implementation schedule
SN Activities Date (G.C) Rough estimation

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1 Design approval August 2025

2 Bank loan processing August 2025

3 Site Development Sep 2025

4 Building and construction work Oct 2025- Oct2028

6 Preparation for service January, 2029

7 Service execution February, 2029

6. Organizational Structure
6.1. Organization and management
The organizational structure should be in a way that the company able to achieve its
objectives as well as the satisfaction of standard requirement. In addition to this, the
structure should fit the dynamics of all customers in the building ranging from small
business to large tenants.
6.2. Manpower
The total manpower required for the building will be decided when the project commences,
and the manpower is a skilled with experience.
6.3. Organizational Structure
The organizational structure of the project is designed by including all the necessary
personnel under the right division. At the top of the organizational structure, there will be
manager with the responsibility of supervising the overall activity of the real estate
development. Depending up on the nature of the center and the amount of work to be
performs; there exist supplementary units under the general manager. Employees under
each unit will be supervised by the department head that is accountable for the general
manager. General manager is appointed by project owners with a and capacity to run the
project.

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 General
Manager

Technical and
Building Admin Marketing maintenance
manager

HRM and finance

IT, Electricity,
and plumper
Cashier Purchaser

Figure 13. Possible Organization Structure

As clearly shown in the organizational structure, the center organization has one general
manager and three main sections. Under the general manager there are the, marketing
Department, maintenance and building administration department. Under building admin
dept there exist two sections i.e., HRM & finance and general service. Further sub sections
are also organized under technical and maintenance manager. The following section deals
with the duties and responsibilities of each department.
A. The General Manager’s Duties and Responsibilities
 He/she will plan, organize, direct, and control the overall activities of the Mixed use
and Apartment building works.
 He/she will devise policies and strategies that will enable the center to be profitable and
run with the allocated project budget.
 He/she will incorporate modern technological innovation that will facilitate the service
delivery of the buildings to increase project owner’s satisfaction.
 He/she will plan, organize, direct, and control the human and non-human resources of
the building to achieve the short and long run objectives of the project.

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B. Building Administration Department
The building Administration Department of the project has two main sections (HRM and
Finance and General Service section). It has responsible for undertaking the following
activities.
 Manage the human resources and control employee’s activity
 Run nonhuman resources of the project, which include effective handling of the
different resources of the building, and devise strategies of controlling against fraud
and damage.
 Will provide the right material or inventory to the center with right price at the right
time.
 Will plan, organize direct and control the financial transaction of the buildings by
using all the necessary documents.
 Accountant and casher that will collect money and report auditing.
 Will develop sound financial control system by developing modern financial
control systems.
 Will prepare the annual financial statements and prepare condensed reports for both
the General manager and other concerned government body.
 Follow the overall status of the business and provide maintenance and repair
services.
C. The marketing Department
 Will handle the overall marketing activities of the organization which include
planning, organizing, directing, and controlling.
 Will develop effective customer handling within the project.
 Execute the promotion methods.
D. Technical and maintenance manager
 Will handle the overall physical maintenance and related issues  Will make sure
electricity and back up is organized.
 Follow up security issues and inform general manger.
 Works in collaboration with general service to make sure the construction site is
well organized.

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 7. financial Requirement and Analysis
Total investment rough Cost is around 504,000,000 ETB is required from this amount 70%
or 352,800,000 ETB from owners’ equity and the rest 30% or 151,200,000 ETB from bank
loan at the prevailing interest rate.
Therefore, the said amount of finance is needed for undertaking the following.
7.1. fixed Investment

A. Building & Construction Cost details

S.N Description of works Total Cost in birr
1 Building construction 504,000,000
2 Site Development 200,000
3 Design and supervision 250,000.00
4 1st Year land lease 500,000
Total 504,950,000

Floor Description of the rooms Measuring Multiplying Unit Total

Unit Area factor price
in
Birr
Basement Basements for parking with m2 1800 1 72,000,000
45 car parking slot 40,000
Shops, Banking & Insurance
Ground and other services including m2 1800 1
40,000 72,000,000
Green area and open space
Shops total of 136 in number
with utilities like common
1st to 5th
bathrooms, garbage chut, m2 1800 5 360,000,000
Floor 40,000
circulation
areas(lift+corridor+staircase)
Total 504,000,000
B. Building Machineries and Equipment’s
SN Description Measure Qty Unit cost in Birr Total cost in Birr.
ment
1 Generator Unit 1 300,000.00 300,000.00
2 Carpentry tool box Set 1 27,000.00 27,000.00
3 Electrician tools box Set 1 18,500.00 18,500.00
4 Plumber tools kit Set 1 12,300.00 12,300.00

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 5 Fire extinguisher Unit 12 16,000.00 192,000.00
(Security Equipment)
6 Elevator Unit 1 750,000 750,000
Total 1,123,800 1,299,800

C. Vehicle
SN Description UOM Qty Unit Cost in Fr. Total cost in Birr Remark

1 Mini-Bus Unit 1 800,000.00 800,000.00

Total 800,000.00

D. Office Equipment’s
SN Description Measurement Qty Unit cost in Total cost in
birr Birr
1 Managerial tables Unit 1 12,600.00 12,600.00
2 Managerial chairs Unit 1 19,500.00 19,500.00
3 Office table with chair Unit 7 12,000.00 12,000.00
4 Secretarial table with chairs Unit 1 8,500.00 8,500.00
5 Computer with chairs Unit 1 15,000.00 15,000.00
6 Shelf Unit 3,500.00 3,500.00
7 Filing cabinets Unit 1 1,500.00 1,500.00
8 Guest chairs Unit 1 4900 4900
9 Fax & Telephone machine Unit 1 1,300.00 1,300.00
10 Carpet and Curtain LS 1 23,000.00
Total 101,800.00

7.2. Operating Expense

SN List of Items Annual cost in birr Assumptions Used
1 Audit and legal fee 48,000.00 4000 br/per ,month
2 Stationery supplies 12,000.00 1000 br/month
3 Promotional Cost 40,000.00 Lump sum annual cost
4 Property Insurance 84,009.00 1% of the building
5 Cleaning Supplies 12,000.00 1000 br. Per month
6 Uniforms 12,000.00
7 Water consumption 5,000.00 2500 m3 by 3.15 br

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8 Electric consumption 130,000.00 100,000KWH By Br.1.30
9 Fuel 38,000.00 2000 lit per year by Br.19
11 Telephone & fax 20,000.00 1800 per month
12 Repair expense 72,018.00 2% of building cost
13 Miscellaneous costs 40,000.00 6000 per month
Total 513,027.00

A. salary Expense
SN Position No Qualification Monthly salary in Annual
Birr salary in
Birr
1 General manager 1 BA in management 12,000 144,000

2 Building admin 1 BA in Acct/Mgt 10,000 120,000

3 Secretary 1 10+2 in secretariat 4,000 48,000

science

4 HRM Officer 1 10+2 in5,000 60,000

HRM/Management
5 Technical and 1 Diploma in building 8,000 96,000
maintenance maintenance
manager

6 Finance head 1 BA in Accounting 6,000 72,000

7 IT Technician 1 Diploma in computer 6,000 72,000

science/IT

8 Marketer 1 Diploma in marketing 5,000 60,000

9 Accountant 1 Diploma in4,000 48,000

accounting
10 Guards/Security 4 Basic 2,500 30,000

11 General 1 Diploma in6,000 72,000

Service Management
head

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 12 Purchaser 1 Diploma in purchasing 4,000 48,000
&Sup
Mgt
13 Electrician 1 10+2 in general 4,000 48,000
electricity
14 Plumber 1 10+2 in general 5,000 60,000
mechanic
15 Casher 1 10+1 in bookkeeping 4,000 48,000

16 Cleaner 5 Unskilled 3,000 36,000

17 Maintenance 1 10+2 in General 4,500 54,000

officer mechanic
18 Driver 1 10 completed 4,000 48,000

Total 25 97,000 1,164,000

Benefit (20%) 116,400 1,396,800

Grand Total 213,400 2,560,800

7.3. Operating Expenses

SN List of Items Annual cost in birr Assumptions Used

1 Audit and legal fee 24,000.00 2000 br/per ,month

2 Stationery supplies 6,000.00 500 br/month

3 Promotional Cost 40,000.00 Lump sum annual cost

4 Property Insurance 84,009.00 1% of the building

5 Cleaning Supplies 10,800.00 900 br. Per month

6 Uniforms 1,670.00 180 per pes for 16 people

7 Water consumption 5,000.00 2500 m3 by 3.15 br

8 Electric consumption 6,000.00 20000KWH By Br.0.4736

9 Fuel 100,672.00 2032 lit per year by Br. 21

10 Oil & Iubricants 4,267.20 10% of fuel cost

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11 Telephone & fax 18,000.00 1500 per month

12 Repair expense 72,018.00 2% of building cost

13 Miscellaneous costs 20,000.00 3000 per month

Total 391,764.20

7.4. Pre-service Expenses

SN Description Cost in birr

1 Project proposal 100,000

2 Licensing fee and others

Total 100,000

7.5. Underlying Assumption

The financial analysis of the Mixed use and Apartment building is based on the data
provided in the preceding sections and the following assumptions.

A. construction and finance

construction period 2 to 4 Years
source of finance 30% equity and 70% loan
Bank interest rate 13%
Discount cash flow 10%
Accounts receivable 30 days
Raw material (perishable) 3 days
Raw Material (nonperishable) 30 days
Cash in hand 5 days
Accounts payable 30 days
Repair and maintenance 5% of equipment cost

B. depreciation
Building 10%
Building machinery and equipment 10%
Office Equipments 10%

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 7.6. sources of Fund
the source of fund to finance the project is planned to be from two sources. These are
project owner side and bank loan. The loan is expected to be obtained from one of the local
lending institutions. Since the project is expected to take sometimes to repay all its debts,
the bank loan is assumed to obtain on long term credit basis. Taking the financial position
of the shareholders into account, equity contribution and bank loan to finance the total
investment outlays of the project are assumed to be 30% and 70% respectively.
Accordingly, the total financial requirement from the two sources will be.
SN Description Percentage share Amount

Owners Side 70% 352,800,000

Bank Loan 30% 151,200,000

Total 100% 504,000,000

7.7. Total Revenue

Based on the projected profit and loss statement, the project will generate a profit
throughout its operation life. Annual net profit after tax increases from Birr 9,810,480 at
the beginning of the project to Birr 24,502,429 during the last year of operation year.
The detail is presented in Annex.

7.8. Discounted Payback Period

The payback period, also called pay–off period is defined as the period required
recovering the original investment outlay through the accumulated net cash flows earned
by the project. Accordingly, based on the projected cash flow it is estimated that the
project’s initial investment will be fully recovered within 3 year 9 months.

7.9. Cash flow

The projected cash flow of the envisaged project shows that the project would generate
positive net cash flows throughout the operation years. Cumulative cash flow generated
by the project towards the end of the first operation year will amount to Birr 10,259,139.
At the end of the project life, this amount will rise to Birr 24,618,548. The detail is
presented in Annex.

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 7.10. Benefit cost ratio

The BCR is defined as the ratio of the sum of the project’s discounted benefits to the sum
of its discounted investment and operating costs.

When BCR > 1, accept the project

When BCR < 1, reject the project When

BCR = 1, be indifferent

n Bt

(1+r)t
BCR= t=n0 Ct

t=0 (1+r)t
BCR is 2 and positive this indicates this project would return 2 birrs in benefits for each
birr spent.

7.11. Internal Rate of Return

The internal rate of return (IRR) is an indicator of the efficiency or quality of an investment.
A project is a good investment proposition if its IRR is greater than the rate of return that
could be earned by alternate investments or putting the money in a bank account.
Accordingly, the IRR of the project after tax is computed to be 43.38% per Year indicating
the viability of the project.

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 7.12. Net present value

Net present value (NPV) is defined as the total present (discounted) value of a time series
of cash flows. NPV aggregates cash flows that occur during different periods of time
during the life of a project into a common measuring unit i.e. present value. It is a
standard method for using the time value of money to asses’ long-term projects. NPV is
an indicator of how much value an investment or project adds to the capital invested. In
principle a project is accepted if the NPV is non-negative. Accordingly, the net present
value of the project at 10% discount rate is found to be Birr 504,000,000 which is
acceptable.
Column1 Column2 Column3 Column4 Column5
8. Conclusion and Recommendation
8.1. Conclusion
The objective of this proposal is primarily to facilitate the entrepreneur with the investment
information and provide an overview about project. The proposed feasibility may form the
basis of an important investment decision and to serve this objective, the document covers
various aspects of Concept Development, Start-up, Production, Marketing, Finance and
Business Management.

The feasibility is based on the information obtained from various agricultural sources as
well as discussions with businessmen. For financial model, since the forecast/projections
relate to the future periods, actual results are likely to differ because of the events and
circumstances that don’t occur frequently as expected.

Whilst due care and attention has been taken in performing the exercise, no liability can be
inferred for any in-accuracy or omissions reported from the results thereof. It is essential
that our report be read in its entirety with financial model to fully comprehend the impact
of key assumptions on the range of values determined.

The project is accessible and has the necessary infrastructure such as road, telephone, water,
and electric power. The proposed project clearly identifies all the necessary equipment,
inputs, management of the company and the required manpower. The highest authority in
the project will be vested in the hand of the owner. He will control the overall activities of
the proposed project. Demand projection divulges that there is high demand for feed

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production in the country. Accordingly, the planned project is set to provide quality
products in the area.

The proposed project possesses wide range of economic and social benefits such as
increasing the level of investment, tax revenue and employment creation for both women
and youths. It will have also environmental concerns to protect it by planting trees around
its working area and by utilizing environmentally friendly raw materials. Generally, the
project is technically feasible, financially, and commercially viable as well as socially and
economically acceptable. Hence the project is worth implementing.

8.2. Recommendations

Financial sensitivity analysis shows that the project is highly sensitive to decrease in sales
revenue but relatively less sensitive to increase in raw material and investment costs.
Therefore, it is recommended that the company should give a great attention for the
possible reasons for sales reduction. In this case, different mechanisms should be selected
and implemented to increase sales. In addition to this, the company should decrease its cost
that lowers profitability. The project must utilize modern promotional styles to capture the
planned market share. To do so, it has to design effective strategy to achieve this plan.

Although, due care and diligence has been taken to compile this document, the contained
information may vary due to any change in any of the concerned factors, and the actual
results may differ substantially from the presented information. In this case, any delaying
to implement the project creates some problem on its profitability as there is always change
like change in price of services and goods, cost of raw materials, customers preference and
purchasing power etc.….So, it is recommended that investors should implement the project
as soon as possible before any change occurred.

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