Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
4 views7 pages

Ankit

The BCG Matrix is a strategic tool used for analyzing a company's product portfolio by categorizing products into four groups: Stars, Cash Cows, Question Marks, and Dogs based on their market growth and share. Stars have high growth and market share, Cash Cows have high market share but low growth, Question Marks have potential but require investment, and Dogs have low growth and market share. The document provides insights into product performance and market growth rates, along with real-world examples of each category.

Uploaded by

agrahariarshita7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
4 views7 pages

Ankit

The BCG Matrix is a strategic tool used for analyzing a company's product portfolio by categorizing products into four groups: Stars, Cash Cows, Question Marks, and Dogs based on their market growth and share. Stars have high growth and market share, Cash Cows have high market share but low growth, Question Marks have potential but require investment, and Dogs have low growth and market share. The document provides insights into product performance and market growth rates, along with real-world examples of each category.

Uploaded by

agrahariarshita7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

Understanding

the BCG Matrix


A Strategic Tool for Business Analysis
BCG Matrix
Helps analyze product portfolio
Guides business strategy
BCG Matrix
Components
STARS Stars are products with high growth and high market share.

Cash Cows are stable products with high market share but low
CASH COWS
growth.

QUESTION Question Marks have potential but require investment to grow


MARKS market share.
Key Statistics
Analyzing product performance and market growth rate insights

750,000 65%

TOTAL SALES Annual product revenue MARKET GROWTH Yearly growth rate analysis
BCG Matrix
Implementing the Matrix with examples for better analysis

Stars Cash Cows Dogs

High growth and high market Low growth but high market Low growth and low market
share products share products share products
Real-world BCG Matrix Applications

Stars Cash Cows Question Marks


These products have high market Products with low growth but high New products with potential but low
growth and share, like Apple's iPhone. market share, such as Coca-Cola. market share, like electric vehicles.
Email
[email protected]

Social Media
@reallygreatsite

Contact Us for More Information

Phone
123-456-7890

You might also like