PLATFORM TECHNOLOGIES PLATFORM vs.
APPLICATION
MODULE 1: Applications of Platforms Platform
- The foundation (e.g., Android, Windows, AWS)
What is a PLATFORM?
- A platform is a foundation—hardware, software, or Application
service—that enables applications, processes, and - Runs on a platform (e.g., TikTok, MS Word, Netflix)
interactions. It provides the environment where
developers build, users interact, and organizations TYPES OF PLATFORMS
deliver services 1. Cloud Platforms
2. Mobile Platforms
Computing Examples 3. E-commerce Platforms
- Operating systems (Windows, Linux), cloud 4. Social Media Platforms
services (AWS, Azure), or hardware (smartphones, 5. Artificial Intelligence (AI) Platforms
IoT devices). 6. Internet of Things (IoT) Platforms
7. Education Platforms
Business Context 8. Entertainment & Media Platforms
- Platforms create ecosystems that connect 9. Gaming Platforms
providers and consumers, like Shopee, Uber, or
1. CLOUD PLATFORMS
Facebook.
- Cloud computing platforms deliver computing
resources such as storage, networking, and
EVOLUTION OF PLATFORMS
applications over the internet. They eliminate the
1. HARDWARE-CENTRIC ERA
need for physical infrastructure by offering on-
Applications were tied to specific machines (e.g.,
demand, scalable, and cost-effective solution
IBM mainframes)
• Examples: AWS, Microsoft Azure, Google Cloud
2. OPERATING SYSTEM ERA
Systems like UNIX, Windows, and Android • Impact: Enables scalability, reduces costs, supports
standardized application environments remote work
3. CLOUD ERA 2. MOBILE PLATFORMS
Platforms moved online, offering global services - Mobile platforms are operating systems designed
(AWS, Azure, GCP) for smartphones and tablets that enable mobile
applications to run. They provide app stores, APIs,
4. ECOSYSTEM ERA and ecosystems that connect developers, users,
Digital platforms like Android and iOS connect and businesses
millions of users, developers, and businesses
• Examples: Android, iOS
WHY PLATFORMS MATTER • Impact: Powers mobile banking (GCash, PayMaya),
• Enable interoperability across apps and devices. telemedicine, education apps
• Drive innovation by providing reusable tools.
3. E-COMMERCE PLATFORMS
• Support scalability to handle growing users.
- E-commerce platforms allow businesses to sell
• Reduce costs with shared resources.
goods and services online, integrating product
• Build ecosystems connecting businesses,
listings, payment gateways, and logistics. They
consumers, and developers.
provide a virtual marketplace where buyers and
sellers interact conveniently.
CHARACTERISTICS OF A PLATFORM
• Accessibility – Easy for developers and users.
• Examples: Shopee, Lazada, Amazon
• Scalability – Supports growth in users/apps.
• Impact: Expands business reach, simplifies
• Extensibility – Can integrate new features.
logistics, provides 24/7 access
• Reliability – Stable and secure.
• Ecosystem Support – Encourages collaboration
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4. SOCIAL MEDIA PLATFORMS • Examples: Google Classroom, Moodle, Coursera
- Social media platforms enable digital interaction, • Ensured education continuity during pandemic
networking, and content sharing among users • Enabled flexible, self-paced learning
worldwide. They have become critical tools for
communication, entertainment, and marketing. 8. ENTERTAINMENT & MEDIA PLATFORMS
- Media platforms distribute movies, music, and
• Examples: Facebook, TikTok, Instagram, LinkedIn videos on-demand, reshaping how audiences
• Impact: Drives digital marketing, supports consume entertainment. They create new channels
customer engagement, facilitates networking for artists, creators, and businesses to reach global
audiences.
5. ARTIFICIAL INTELLIGENCE (AI) PLATFORMS
- AI platforms provide tools for building, training, • Examples: Netflix, Spotify, YouTube
and deploying intelligent systems that mimic • Provide subscription-based revenue models
human decision-making. They use machine • Promote independent content creators
learning, natural language processing, and
analytics to improve processes. 9. GAMING PLATFORMS
- A gaming platform combines electronic or
• Examples: IBM Watson, OpenAI, Google AI, computer hardware and software to allow a video
Microsoft Copilot game to run efficiently. This platform is the
• Impact: Healthcare diagnostics, retail supporting system that allows users to play
recommendations, agricultural analysis multiplayer online games on different devices.
6. INTERNET OF THINGS PLATFORMS • Examples: The Sony PlayStation, Microsoft's Xbox,
- IoT platforms connect and manage smart devices, Nintendo's Switch, PCs, Mobile
sensors, and machines, allowing data collection
and automation. They create real-time interactions
between the physical and digital world.
• Examples: AWS IoT, Google Cloud IoT, Cisco IoT
• Impact: Smart farming, manufacturing monitoring,
smart city management
INTERNET OF THINGS PLATFORMS
7. EDUCATION PLATFORMS
- Education platforms provide digital tools for online
learning, content management, and virtual
classrooms. They make education accessible
beyond traditional classrooms and support lifelong
learning.
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