Online and Offline Consumer
Behaviour
An Analytical Comparison of Modern
Consumer Trends
SUBMITTED BY :
Ritesh
Vanshaj
Sandeep
Mohit
CHAPTER I: Introduction To The Topic
• • Objectives of the Study:
• - To compare online and offline consumer
behavior
• - To identify factors influencing each behavior
• • Limitations of the Study:
• - Limited geographic scope
• - Sample size constraints
CHAPTER II: Literature Review
• • Theoretical background of consumer
behavior
• • Online shopping trends
• • Offline purchasing patterns
• • Comparative studies and research gaps
CHAPTER III: Research Methodology
• • Research Design: Descriptive
• • Sampling Method: Random sampling
• • Data Collection Tools: Surveys and
Interviews
• • Data Analysis Techniques: Statistical analysis,
Comparative analysis
Data Analysis and Interpretation
• • Demographic breakdown
• • Consumer preferences
• • Frequency of purchases
• • Influence of digital media
• • Interpretation using charts and graphs
CHAPTER IV: Findings
• • Online shoppers value convenience and
variety
• • Offline consumers prefer tactile experiences
• • Price sensitivity higher online
• • Brand loyalty stronger offline
Suggestions and Conclusion
• • Enhance user experience for online
platforms
• • Offline stores should integrate digital tools
• • Conclusion: Both modes have unique
advantages
CHAPTER V: Questionnaire
• • Questions on consumer preferences
• • Factors influencing shopping decisions
• • Behavior pattern analysis
Bibliography
• • Kotler, P. & Keller, K. (2020). Marketing
Management
• • Online Journals and Research Articles
• • Market Analysis Reports
