AMS SCHOOL OF INFORMATICS

LESSON PLAN
SUBJECT: BUSINESS RESEARCH METHOD

FACULTY: Dr. Venu Priya ACADEMIC YEAR/SEMESTER: 2025/II SEM

TARGETED
TARGETED ACTIVITY ASSESSMENT DATE
S.NO TOPIC LEARNING
SKILLS PLANNED METHOD HELD
OUTCOME

UNIT – I: INTRODUCTION TO
RESEARCH

Business Research: Definition, Significance, Understanding

Conceptual Lecture &
1 Nature & Importance – Criteria of Business fundamentals of business Quiz/Test 2
Understanding Discussion
Research research

Understanding the role

Marketing Information System, Paradigm Analytical & Case Study
2 of MIS and research Short Essay 2
Shift in Research Critical Thinking Discussion
paradigms

Research Design, Types of Research Designs Identifying and

Research Design
3 – Descriptive, Exploratory, Diagnostic, and designing appropriate Group Activity Assignment 2
Skills
Causal Research research methods

Types of Research - Theoretical and Empirical

Analytical & Differentiating research Discussion & Case
4 Research – Cross-sectional and Time-series Written Test 2
Conceptual Skills types and objectives Study
Research, Research Objectives

Hypothesis Understanding research Example-Based

5 Research Hypotheses – Characteristics MCQ Test 1
Formulation hypothesis Learning

Research from an Evolutionary Perspective – Literature Review Conducting literature Literature Review
6 Assignment 2
Role of Literature Review in Research Skills reviews effectively Exercise
 UNIT – II: RESEARCH PROCESS AND
DATA COLLECTION

Research Process – Data Sources - Primary

Data Collection & Understanding research Lecture &
7 Data – Secondary Data, Data Collection Quiz 2
Analysis data sources Discussion
Methods – Types of Data Collection

Questionnaire Design – Questionnaire Layout Survey &

Designing effective
8 – Question Content - Wording – Target Questionnaire Group Discussion Assignment 2
research tools
Population Identification Design

Sampling Process – Sampling Design,

Statistical & Understanding sampling
9 Sampling Techniques – Sampling Procedure – Hands-on Exercise Test 2
Analytical Skills methods
Sampling Types

ACTIVITY – SAMPLE Review &

10 Practical Activity 1
QUESTIONNAIRE PREPARATION Feedback

UNIT – III: SCALING AND

MEASUREMENT

Measurement and Scaling Techniques –

Measurement & Understanding scaling Lecture &
11 Different Types of Scales – Nominal, Ordinal, Test 2
Evaluation techniques Discussion
Interval and Ratio Scales

Purpose and Benefits of Scaling –

Analytical & Understanding scaling
12 Construction of Instrument and Attitudinal Workshop Assignment 2
Application Skills benefits
Scales

Number of Dimensions in Scaling - Scaling & Data Applying scaling

13 Hands-on Exercise Quiz 2
Construction and Application Analysis techniques

Data Analysis - Editing – Tabulation – Cross Data Processing Developing tabulation

14 Practical Exercise Assignment 2
Tabulation Skills skills

15 Data Content Validity, Construct Validity and Analytical & Understanding data Case Study Test 2
 Interpretation
Reliability reliability and validity
Skills

ACTIVITY – DEVELOPING NOMINAL Practical

16 Review 1
AND LIKERT SCALE, TABULATION Implementation

UNIT – IV: DATA ANALYSIS AND

STATISTICAL TECHNIQUES

Understanding Lecture &

17 Test of Hypothesis – Type-I, Type - II Errors Statistical Analysis Quiz 2
hypothesis testing Exercise

Sampling & Understanding sample

18 Small Samples and Large Samples Case Study Test 2
Inference Skills size impact

Chi Square Test – Mc Nemar Test – ANOVA Statistical & Application of statistical Hands-on
19 Assignment 4
– One Way and Two Way Analysis Analytical Skills techniques Workshop

Data Reduction Understanding factor

20 Factor Analysis Lecture Quiz 2
Skills analysis

Classification & Applying discriminant Practical

21 Discriminant Analysis Assignment 2
Predictive Skills analysis Implementation

Data Segmentation Understanding clustering

22 Cluster Analysis Case Study Test 1
Skills methods

Relationship Understanding
23 Correlation Hands-on Exercise Quiz 3
Analysis Skills correlation

Predictive Applying regression Practical

24 Multiple Regression Analysis Assignment 2
Modelling Skills analysis Implementation

Advanced Applying MDS Lecture &

25 Multidimensional Scaling Test 2
Statistical Skills techniques Discussion
 UNIT – V: REPORT DESIGN, WRITING
AND ETHICS IN BUSINESS RESEARCH

Different Types of Reports, Contents of

Report Writing Understanding research Lecture &
26 Report – Need for Executive Summary – Assignment 2
Skills report structure Discussion
Chapterization – Contents of Chapter

Writing & Writing effective

27 Report Writing Hands-on Exercise Review 1
Presentation Skills research reports

The Role of Audience– Readability –

Editing & Enhancing research
28 Comprehension – Tone – Final Proof – Report Case Study Assignment 2
Proofreading readability
Format – Title of the Report

Understanding ethical
29 Ethical Behaviour of Research Research Ethics Discussion Quiz 1
principles

Avoiding plagiarism in
30 Plagiarism Academic Integrity Workshop Assignment 1
research

Citation & Learning proper

31 Essentials of Referencing Hands-on Practice Test 1
Referencing referencing methods

Analytical Balancing subjectivity

32 Subjectivity and Objectivity in Research Discussion Quiz 1
Thinking and objectivity

Practical Review &

33 ACTIVITY – REPORT WRITING 1
Implementation Feedback