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The document covers various aspects of social media marketing, including engagement metrics, content strategies, and platform-specific features. It discusses best practices for platforms like Facebook, Instagram, and LinkedIn, as well as SEO considerations and Google Analytics. The information is structured as a series of questions and answers related to social media and digital marketing strategies.

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mhboss002
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0% found this document useful (0 votes)
2 views15 pages

Questions Box

The document covers various aspects of social media marketing, including engagement metrics, content strategies, and platform-specific features. It discusses best practices for platforms like Facebook, Instagram, and LinkedIn, as well as SEO considerations and Google Analytics. The information is structured as a series of questions and answers related to social media and digital marketing strategies.

Uploaded by

mhboss002
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Social Media Marketing Question

Assume that you boosted your Facebook post and it was widely shared. However, your sales aren’t picking up. Which are the m
Average engagement rate per post of instagram is ............
Choose the correct Summary for LinkedIn Post
Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in YouTube players and previews
Define the 3rd-degree connections
Facebook Places is targeted at large brands and companies with big budgets.
Facebook users spend the most time (40%) on which page?
How can I get more people to share my posted content?
How can LinkedIn serve the company aside from social network marketing?
How many characters we can use for LinkedIn summary?
How many hashtags can be used on a regular post?
In how many ways, you can manage negative comments?
In terms of Facebook's ranking algorithm, what does "time decay" refer to?
In YouTube Keywords are used in the _____
Instagram ads and promoted posts are created through Facebook’s ads manager
Instagram is a photo and video-sharing social networking service
Instagram is owned by -
Instagram was created by
Is Social commerce related with the social network’s platform as well as the seller's website?
It is generally recommended to post to your Instagram feed …………..per week
On LinkedIn, your profile most closely resembles a _________
Social Media Marketing focuses on-
Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for ____
The first ____ lines are essential in channel description box
The largest group of instagram users are aged ………………………
The most important aspects of your video YouTube considers in ranking are -
The recommended size of setup channel background is-
There are.................... key types of hashtags that are crucial for e-commerce businesses to incorporate into their marketing st
Under the "Ads Manager" tool, what does "Inline Reporting" report?
What are connections?
What can a company do on Facebook apart from their page to create a following
What does NFO stand for?
What feature does LinkedIn offer for pay accounts?
What feature will LinkedIn provide for pay accounts?
What is "Social Media Optimization"?
What is a "Call to Action"?
What is a method of marketing on Facebook which can reach several users by spending money?
What is another term for "Social Media"?
What is meant by A/B testing in marketing?
What is the benefit of Social Media Marketing?
What is the character limit for the Facebook Page Post Engagement ad - Text format?
What is the goal of social media promoting for companies?
What is the name for Facebook`s ranking algorithm?
What is the name of Facebook’s analytic package?
What is the strategy for being coupled to different users on LinkedIn?
What is the ultimate goal of a social network marketing plan?
What is unique about social media marketing?
What kind of content should you advertise to a cold Facebook audience?
What traditional marketing technique is YouTube closest to?
When building your Facebook Community, you can also invite email contacts.
When to use Instagram carousels?
Which are the best Background Images for LinkedIn?
Which is not direct benefit of social media marketing?
Which is the best platform for Lead Generation?
Which is the biggest social professional network in the world?
Which is the cover photo size of Company Page?
Which of the following are appropriate examples of people to add as LinkedIn connections? Select all that apply?
Which of the following are key objectives of SMM except-
Which of the following best describes LinkedIn?
Which of the following is most likely to get attention on Facebook?
Which of the following is not considered a social media marketing goal?
Which of the following is NOT considered in Facebook's engagement metric?
Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content?
Which one is a social media channel for business professionals who typical have higher than average incomes?
Which social network is considered the most popular for business-to-business marketing?
Which social network is considered the most popular for social media marketing?
Which topics are most important for LinkedIn profile optimization?
Which type of content works best on Instagram Account?
Which type of posts are mostly effective on instagram to achieve goal?
Your channel may be eligible for a custom URL if you have –
YouTube can use _____________ to automatically create captions for your videos
YouTube launched in-
YouTube Thumbnail Size –
Answer

4.70%

people who are not directly linked with you


FALSE
News Feed
(all of these)
Job openings can easily be dispersed to qualified candidates on LinkedIn
2,600-character
up to 30
1. Remove, report, or hide comments 2. Ignore the comment 3. Reply.
The loss of value as posts grow older

TRUE
TRUE
Meta Platforms
Kevin Systrom
Yes
Two to three posts a week
resume
All of the above
marketing messages
5 lines
18-to-24
Title, Keywords in description and Tags
2560×1440 pixels

The bid and price for each ad and a summary of its targeting & performance

Use Groups, both company originated and posting to other groups


New Fund Offer
Increased abilities to connect directly and send messages to people
Increased abilities to connect directly and send messages to people
Creating content which easily creates publicity via social networks
a button that promotes an offer and links to a landing page.
Facebook Pay Per Click placed advertisements
Consumer Generated Media
Testing 2 versions of an advertisement to see which elicits the best response
increased exposure
Up to 125 characters
Increase their web presence
EdgeRank
Insights
Drive potential customers to the company and give them an action item to perform

relevant to the interests of your audience


Television advertising
TRUE

Difficult To Measure
LinkedIn
LinkedIn
1128 x 191px 6:1

brand development.

Photos
Increasing the number of Facebook fans & Twitter followers
Views
Performance metrics
LinkedIn
LinkedIn
Facebook
Craft a Compelling Headline
User-generated content
Short, creative videos
Have 100 or more subscribers
speech recognition technology
February 14, 2005, San Mateo, California, United States
1280 x 720 pixels and up to 2MB
Search Engine Optimization Question
Revisions is a post type and a feature in WordPress.
A friendly URL is –
A Google Business Profile also improves your local SEO
A session in Google Analytics consists of:
Are RSS/Atom feeds returned in Google search results?
By hiding login error people won’t be able to -
Can I post Amazon affiliate links on Facebook?
Can I respond to customer reviews on my Business Profile?
Core updates are designed to improve the quality and relevance of Google's search results by shuffling the search rankings of
CTR is short for-
Fiverr is almost like Amazon for which of the following-
Full form of LCP –
Google Analytics can collect behavioral data from which systems?
Google Analytics can only recognize returning users on websites, not on mobile apps
Google Business Profile Messaging Tool Allows Customers To Reach Business Owners Through What Type Of Communication?
Google Business Profile provides you with the ability to list your business location on Google Maps and local search results?
Google processes over 40,000 search queries per second.
How do sitemaps help a website with search engines?
How do you calculate bounce rate?
How long does it take for Amazon Associates to update?
How often does Google update its algorithm?
How to request Google to re-crawl a website?
I connect one page of a website to a different page on the same website as well as distributing page authority and ranking pow
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics w
If you find that many Customers end up asking the same questions, you can provide standard answers in-
Is Google Search Console part of Google Analytics? Is it true or false!
It is necessary to disable directory browsing.
Jessica Has Claimed and Edited Her Listing, But She Is Still Not Seeing Her Changes Live On Google Search. What Step Does She
Keyword stuffing is -
Most businesses profile verify ownership via phone, SMS, or requesting and receiving a postcard to your address from Google
Most Customers arrive at your Gig page via a keyword search that will show them your Gig thumbnail, starting price, and whic
On Fiverr, orders can be placed with-
Organic SEO is about enabling your ________to be found
RSS stands for –
Suppose that you are a new seller. If you offer a service on Fiverr, what would be it called?
The "Panda" update was the first major update to Google's search algorithm since the 2010 "Caffeine" search architecture upg
The best way to succeed on Fiverr when communicating with Customers is to-
The Google BERT (Bidirectional Encoder Representations from Transformers) update was an effort by Google to better unders
The Google Pigeon Update, one of the biggest local search algorithm changes ever, changed the way local businesses ranked i
The title structure should be structured as follows –
There are a lot of ways consumers can interact with your Business Profile
There is certain amount of charge to apply for amazon associate?
To disable directory browsing you need to place the code –
To hide the login error you need to place the code –
Websites that work on both desktop and mobile are called-
What Are the Verification Options for Businesses With 10 Or More Locations?
What does amazon associate do?
What does the yoast seo plugin do?
What feature can join offline business systems data with online data collected by Google Analytics?
What is a pain point of operations as a Freelancer that Fiverr helps to alleviate?
What is an example of a property in Google Analytics?
What is Google Business Profile?
What is Google Penguin penalty?
What is Google Search Console?
What is Inter linking?
What is keyword density?
What is link building?
What is meta description?
What is on-site optimization in SEO?
What is RankBrain update?
What is the “Bounce Rate” in Google Analytics?
What is the benefit of XML sitemap?
What is the character length for a Title of the website?
What is the formula Google and other search engines use to determine what pages/sites to suggest for a given search?
What is the helpful content update impact?
What is the largest page size that googles spider will crawl?
What is the latest version of the analytics tracking tag?
What is the previous name of Google Search Console?
What is the purpose of a 301 redirect?
What is the purpose of heading tags?
What is the standard loading time for your website?
What means SEA?
What platform do we need to disavow toxic backlinks?
What should you use to help Google understanding images?
What type of sitemap is the most important for SEO?
When configuring the global site tag, where in the HTML should it be placed?
When creating your Seller Profile, you need to list your top skills, professional experience, any notable clients, and which of th
When creating your Seller Profile, you should be
When did Google Hummingbird Update Release?
When do you use the rel="canonical" tag?
Where are you able to submit a sitemap to Google for indexing purposes?
Where can you check the status of your tracking code?
Which can help you to see the Performance report shows important metrics about how your site performs in Google Search re
Which is true for a “no follow” backlinks?
Which of the following data tells search engines what your website is about?
Which of the following does Google Analytics use to distinguish new and returning users?
Which of the following helps to know the website traffic information?
Which of the following is false?
Which of the following is NOT a best practice for producing content?
Which of the following is not one of Google’s Webmaster tool services?
Which of the following is the best trick to succeed on Fiverr?
Which of the following metrics would most strongly suggest a poorly performing landing page?
Which of the following statements is/are true –
Which of the following statements is/are true?
Which one of the following practices is ethical?
Which plugin do we use to disable post revision?
You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the e
You Just Created a New Product and Want to Get in Front Of Potential Customers Who Use Google Search And Maps. What Is
You Made Changes to Your Business Listing, But Google Flagged the Edits as Pending. What Do You Need to Do So Your Updat
Your Google Business Profile allows you to control and update your contact information, business hours, and other essential d
Complete the following sentence with the correct combination of words.He is a _________ writer who writes under a ______
Complete the following sentences with the correct pair of words. I. I wanted to give her a _______________ of my mind but s
Could you be guilty of copyright infringement for writing a review
Create bunch of backlinks in a short time period can be called…
Define the best way to optimize keywords-
Google Business Profile can be called a type of Directory Submission Backlinks?
Google is more inclined towards keywords found -
Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to -
How many times you can add your seed keywords in a 5000 words content?
Image alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user's screen.
Indexing of websites on the internet for the use of search engines is done by ______
Is always building a link free?
Keyword research helps you:
LSI stands for-
The keyword density should be maintained between-
The keyword prominence refers to the distance between the search term's individual keywords.
The No - follow attributes:
Trust Ratio = ?
What are the names of the three latest and largest algorithm updates Google has released?
What does the 302 server response code signify?
What does the keyword prominence refer to?
What is a link to a page or site from another site called?
What is Anchor Text?
What is DR?
What is keyword proximity?
What is page speed and why does it matter?
What is the approximate length of a title tag considered by most search engines?
What is the approximate length of a title tag will be considered by most search engines?
What is the best style of writing for online content?
What is the best way to calculate keyword density?
What is the ideal length of meta description?
What is the minimum ratio of Trust Ratio?
What is usually the most impactful landing page for an inbound link to link to on a site?
What kind of link Google will Index?
What platform do we need to use for finding penalty risk backlinks?
What would be the ideal spam score for competitor’s backlink analysis?
When considering HTTP vs HTTPS pages on a site, it’s good to have a mix of both.
When do you use meta robots "noindex" tags?
When researching keywords, what should you consider seriously?
Which HTTP web server reaction code suggests a file that no more exists? (File Not Found).
Which is the tool for readability check?
Which of the following are requirements in a robots.txt file?
Which of the following is among the search engine optimization’s best practices?
Which of the following is not a necessary a black hat tactic?
Which of the following is the least important area in which to include your keyword(s)?
Which of the following is the process of fetching all the web pages connected to a website?
Which of the following is true in the context of Search Engine Optimization?
Which of the following is/are important component/s of formatting?
Which of the following stands best with that keyword research statement:
Which of the following statements about Google sitemap is correct?
Which of the following words has/have been spelled correctly?
Which of the following would you use if you want to search a query on multiple search engines simultaneously?
Which of these are included in competitor analysis?
Which of these are not phases in the keyword in the keyword research?
Which one is not an url delimeter?
Which tool is widely used to find out both DA & PA?
Answer

interactions or hits from a specific user over a defined period of time


No

Yes

Clickthrough rate
digital services
Link Control Protocol
E-Commerce Platforms, Mobile Applications, Online point-of-sales systems
FALSE
Text

single-page sessions divided by all sessions

between 500-600 times per year

Internal linking for SEO


As a bounce

Business verification

number of reviews

website
Really Simple Syndication

Be personable and respectful

no charge
'Options -Indexes' – to the . htaccess file in your site's root directory
device-agnostic
They can import and verify their locations in bulk

helps your site perform better in search engines like Google


Data Import

focuses on identifying poor-quality websites based upon backlinks

single-page sessions divided by all sessions


helps search engines understand your website structure
between 285 pixels and 575 pixels (± 30 and 60 characters
PageRank (PR)

15MB
Google Analytics 4
Google Webmaster Tools
To permanently redirect users from one URL to another
To provide a hierarchical structure to a web page
0-3 seconds
search-engine-advertising
Google
descriptive filenames, titles, and alt text
XML Sitemaps

Accurate and detailed

2013
when you think you might have duplicate pages
Google Search Console

Google Search Console

title tag
an Use to Accomplish This?

mind is not a luxury


Digital Marketing Question
Businesses leverage digital channels such as _____ to connect with current and prospective customers.
Digital marketing is often referred to as___________.
How many main pillars of digital marketing?
If customer expectation and product performance are match ______.
This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, tec
What is not true about digital marketing?
Which of the following is a type of digital marketing activity?
Which of the following is not a traditional form of digital marketing?
Which of the following is the process of fetching all the web pages connected to a web site?
Which one is the best way to promote a business online?
Writing Question
Assume that you have a webpage and your focuse keywords is "Digital Marketing", "Digital Marketing Training". Now write a M
Suppose that you have a business and your target country is Bangladesh. What type of marketing strategy you will choose for
What does the term keyword frequency, keyword density, keyword difficulty, and keyword proximity mean?
What is Google Sandbox?
What is Keyword Stuffing, is it good for SEO and why does it matter?
What is LSI keyword and name 5 LSI Keywords for Digital Marketing.
What is PageSpeed Insights, and why does it matter?
What is the difference between Organic and Paid Results?
Why business need Digital Marketing? Explain your thoughts regarding this.
Write 3 differences between Traditional Marketing and Digital Marketing.

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