SUMMER INTERNISHIP
PRESENTATION
TOPIC – “BUILDING DISTRIBUTION CHANNEL FOR JK TYRE IN
RAJASTHAN REGION
PRESENTED BY : MOHIT TANWAR
ENROLLEMENT NO. : A20006423082
COURSE : BBA 5th SEM
BATCH : 2023-2026
INTRODUCTION TO THE COMPANY
JK TYRE , JAIPUR RAJASTHAN
• JK TYRE IS ONE OF INDIA'S FOREMOST TYRE MANUFACTURERS AND IS RANKED AMONG THE TOP
25 TYRE MANUFACTURERS IN THE WORLD, WITH A LEGACY SPANNING OVER 125 YEARS.
• THE COMPANY OFFERS A WIDE RANGE OF SOLUTIONS ACROSS PASSENGER VEHICLES,
COMMERCIAL VEHICLES, FARM, AND OFF-THE-ROAD SEGMENTS, PIONEERING RADIAL
TECHNOLOGY IN INDIA.
• JK TYRE HAS ESTABLISHED GLOBAL PRESENCE WITH DISTRIBUTION IN 105 COUNTRIES,
PRODUCING OVER 35 MILLION TYRES ANNUALLY AT 12 GREEN MANUFACTURING FACILITIES.
• IT IS RECOGNIZED FOR INNOVATION WITH A STATE-OF-THE-ART R&D CENTER (RAGHUPATI
SINGHANIA CENTER OF EXCELLENCE) AND LEADERSHIP IN SMART TYRE TECHNOLOGY
INCLUDING SENSOR-BASED MONITORING SYSTEMS.
OBJECTIVE OF THE STUDY
• TO BUILD AND STRENGTHEN THE DISTRIBUTION CHANNEL NETWORK FOR JK TYRE IN THE
RAJASTHAN REGION THROUGH PRIMARY MARKET RESEARCH.
• TO GATHER DETAILED FEEDBACK ON PRODUCT PERFORMANCE, QUALITY, AND CUSTOMER
SATISFACTION FROM TYRE SHOP OWNERS, DEALERS, AND FLEET USERS.
• TO IDENTIFY POTENTIAL DEALERSHIP OPPORTUNITIES AND ESTABLISH CONTACT WITH
PROSPECTIVE DEALERS FOR EXPANDING MARKET REACH.
• TO ANALYZE COMPETITOR PRESENCE, MARKET DEMAND, AND CUSTOMER PREFERENCES TO
HELP IMPROVE JK TYRE'S MARKET STRATEGY AND PRODUCT OFFERINGS.
WORK ACCOMPLISHED
• CONDUCTED A DETAILED MARKET SURVEY BY VISITING OVER 200 TYRE SHOPS IN RAJASTHAN TO
COLLECT DATA AND FEEDBACK ON JK TYRE PRODUCTS.
• COLLECTED PRIMARY DATA THROUGH INTERVIEWS AND QUESTIONNAIRES FROM TYRE DEALERS,
FLEET USERS, AND DISTRIBUTORS ABOUT PRODUCT PERFORMANCE AND CUSTOMER
SATISFACTION.
• IDENTIFIED POTENTIAL DEALERS INTERESTED IN PARTNERING AND GATHERED INFORMATION TO
HELP EXPAND AND STRENGTHEN DISTRIBUTION CHANNELS.
• ANALYZED COMPETITOR PRESENCE, MARKET DEMAND, AND CUSTOMER PREFERENCES TO
PROVIDE STRATEGIC RECOMMENDATIONS FOR IMPROVING JK TYRE’S MARKET REACH AND
PRODUCT OFFERINGS.
WORK ACCOMPLISHED
• COLLABORATED AS A TEAM DIVIDED INTO GROUPS TO COVER MORE AREAS AND INCREASE
SURVEY REACH EFFICIENTLY.
• CREATED AND USED STRUCTURED QUESTIONNAIRES TO COLLECT ACCURATE AND RELEVANT
DATA FROM TYRE SHOP OWNERS AND DEALERS.
• ASSISTED IN IDENTIFYING GAPS IN JK TYRE’S MARKET PRESENCE AND PROVIDED INSIGHTS ON
IMPROVING PRODUCT QUALITY AND SERVICE.
• DOCUMENTED AND REPORTED MARKET FEEDBACK TO SUPPORT STRATEGIC DECISIONS FOR
DEALER DEVELOPMENT AND PRODUCT ENHANCEMENT.
LEARNING DURING INTERNSHIP
• GAINED PRACTICAL UNDERSTANDING OF SALES TECHNIQUES AND HOW TO NEGOTIATE DEALS
WITH DEALERS AND CLIENTS.
• LEARNED HOW TO CONDUCT DETAILED MARKET RESEARCH TO IDENTIFY CUSTOMER
PREFERENCES AND COMPETITOR STRATEGIES.
• DEVELOPED SKILLS IN BUILDING AND MAINTAINING RELATIONSHIPS WITH DEALERS, CLIENTS,
AND TEAM MEMBERS.
• IMPROVED COMMUNICATION, PROBLEM-SOLVING, TIME MANAGEMENT, AND TEAMWORK
ABILITIES BY WORKING IN A REAL CORPORATE ENVIRONMENT.
THANK YOU
