Merchandiser
apparelmerchandisinginvolves the
conceptualization,
development,
In the manufacturing
environment,
procurement
of raw materials,
sourcing
of production, and delivery of apparel
products to either buyer or retailer.
8/5/15
Fashion Merchandising
Types
EXPORT MERCHANDISING:
In an Export Production House (apparel
industry)
8/5/15
Fashion Merchandising
Types
In a big manufacturing unit the role of
merchandising may be classified as below
Marketing Fashion
Merchandiser
8/5/15
Merchandising
Types
Production Merchandiser
Who take care of product
Who
take
care
of
all
Inhouse
developement
8/5/15
activities
Fashion Merchandising
Types
Sourcing Merchandising
Who take care of procurement
8/5/15
Fashion Merchandising
Qualities of Merchandiser
Merchandiser should
Think in Analytical Manner
Be
very
particular
about
Be able to speak & write fluently
Merchandising
8/5/15
Fashion Merchandising
Qualities of Merchandiser
Develop a sense of Curiosity
Be creative
8/5/15
Fashion Merchandising
Advantages of
Merchandising
Prestige
Good Pay
Relatively rapid advancement
8/5/15
Fashion Merchandising
Advantages of
Merchandising
Opportunity to work every where
Travel
Self expression
8/5/15
Fashion Merchandising
Disadvantages of
Merchandising
Hard Work
LimitationsIn
Long hours work
advancement
Pressure
Excessive travel
Competition
Rigidity in training program
Accountability
Anti social Focus
8/5/15
Fashion Merchandising
10
Role of Merchandiser
Merchandising development based on
To interact with the various
departments
of
manufacturing
unit
buyers objective
To do the costing of Garments.
8/5/15
To interact with
the Buyer
Fashion Merchandising
11
Role of Merchandiser
To send the samples to buyers
Development of lab-dip / desk looms/ Strike-of
8/5/15
Fashion Merchandising
12
Buying House
Buying house work as intermediateries
the buyer & the vendor
60 -70% world wide buying routes
8/5/15
Fashion Merchandising
13
Buying House
Work
on profit percentages /
commissions / expense coverage
Large buying houses in India
Landmark / Triburg / H & M / Li & Fung
8/5/15
Fashion Merchandising
14
Role of Merchandiser
Bridges
the gap between buyer &
vendor
Analysis of market / vendor / order
processing / QA
8/5/15
Fashion Merchandising
Wholesale
activities
15
Role of Merchandiser
Private brand programmes
Foreign buying
8/5/15
Fashion Merchandising
16
Buyer
A Buyer is a Brand.
For example: GAP, NIKE, Adidas etc are
brands
as wellFashion
as Merchandising
buyers.
8/5/15
17
Buyer
All
thesethe
buyers
through
their
under
Headwork
Office
of the
Buyer/Brand.
local office known as Liaison Office
8/5/15
Further, all Fashion
the
Liaison Offices works
Merchandising
18
Role of Merchandiser
To select the vendor for the garment
manufacturing
8/5/15
To work in Fashion
between
the Head Office
Merchandising
19
Role of Merchandiser
Planning of merchandise
Vendor management
8/5/15
Fashion Merchandising
20
Traits of Merchandiser
In
todays high
tech, competitive,
global apparel industry, a merchandiser
must posses a rare blend of traits, skills
and experience.
8/5/15
Fashion Merchandising
21
Traits of Merchandiser
Merchandiser must be part..
Designer
8/5/15
Fashion Merchandising
22
Traits of Merchandiser
A merchandiser is involved in every
stage of the process from design to
sales they
8/5/15
Fashion Merchandising
23
Traits of Merchandiser
and also negotiate the price.
even responsible for ensuring that
consignments
are delivered to the
8/5/15
Fashion Merchandising
24
The Life of a Merchandiser
Merchandisers
spend a great deal
evaluating sales from previous time
8/5/15
Fashion Merchandising
25
Knowledge Base .
Trend
and fashion movement;
Forecast interpretation and range
development
Product development and feasibility
Fabric or leather and other input
appreciation
Fashion Merchandising
8/5/15
26
Knowledge Base .
Processing and finishing
Market knowledge; Customer profile
and behavioral change
Fashion Merchandising
8/5/15
Cost and price;
Quality assurance and
27
Knowledge Base .
Delivery procedure; Supply chain and
logistics management;
Government policy, procedures and
8/5/15
Fashion Merchandising
28
Skill-Sets
Pattern
making
and
measurement
grading, Sample development and sewing
operations
IT tools, Marketing communication
Team
management
coordination,
8/5/15
Fashion Merchandisingand
29
Skill-Sets
Human
resource development,
Managerial and functional skills.
Quality testing, approvals
8/5/15
Fashion Merchandising
30
