INTRODUCTION OF MERCHANDISISNG

Merchandising can be defined as “Planning involved in marketing right merchandise,

at right place at right time in the right quantities at the right price”

Merchandising:

Merchandising is one sort of attempt to present new products to his desire customers.
Merchandiser should consider all of the features of a product, including design, quality;
product life-cycle, consumers buying ability, consumer’s behavior and demand during
his preparation.

Merchandiser:

The word Merchandise means buying and selling something to someone. The person
who is dealing with the merchandise is called Merchandiser. If the individual engaged
with apparel product, then the person is called Apparel Merchandiser. A merchandiser
is a person who is specially appointed to promote the goods. He has to handle some
buyers smartly to develop new samples, prepare forecast trends, check production plan,
check stock levels and monitor how well goods are selling. He has to ensure raw-
material pipeline through the supply chain and make sure that goods are available in the
right store, at the right time and at the right price.
Merchandiser is a word which has a particular meaning.
Please go through below to know the meaning:
M– Managerial capabilities to handle assign task smartly

E– Efficient in communication through local and foreign language

R– Regular in service and rational in behavior

C– Should have self confidence in taking any decision

H– Have to be honest and should maintain a decent life

A– Should have positive attitude during decision making

N– Nice behavior and positive attitude to carry out buyers order

D– Devoted to service and never do argue with seniors

I– Having illustrious mind and Intelligent enough to resolve any issue

S– Sincere in assign task

E– Realistic in forecasting

R–Replenish character to achieve goals

QUALITY OF A GOOD MERCHANDISER :

Ability to create a halo effect

Halo effect is the first impression a person creates for others. A positive impression help
to bring the outcome easily, but there is a huge negative effect of the negative
impression. As a successful merchandiser, every merchandiser tries to create a good
impression to their clients so that future dealings may become easy.

Ability to calculate

As a merchandiser, you need to calculate several measurement and consumption which

will help you to find the result easily and make a quick decision. Basic conversion factor
must be known by the merchandisers. To improve these skills ones can practice more
and more with a numerical digit.

Quick Decision making

When dealing with clients sometimes merchandiser may require taking an important
decision, this should be quick enough so that normal flow of conversion not interrupt.
Thinking the power of a person helps to make a quick decision.

Communication Skills

This one is the most important skills of all types of merchandising jobs. Every
merchandiser must have this communication skill because most of the time they need to
contact the clients or suppliers. Merchandisers make communication directly or over the
phone call. Now a day’s communication with clients around the world is easier because
of easy access to the internet.

Ability to Convince

Convincing power of a person added value to the personal skills if a merchandiser can
convince then it would be possible to get the order from the customers.

Ability to work in a team

Merchandiser work in a large organization may require working in a team and the
success of the team is depending on the cooperation and coordination among the
group members. Those who can easily adapt to a group easily are getting extra support
from the group members. In a merchandiser team, a group o people work for a
particular objective that’s why they need to have the ability and intention to work in a
team. Remember one thing; a team is more effective than a group.

Analytical Ability

Analysis of the situation helps to identify future demand and supply of goods. If a
merchandiser has a good analytical ability of trends then he will get some extra benefit.

Knowledge of the Industry

Every merchandiser must have adequate knowledge about the industry for which he is
working. Lack of knowledge may lead to an unsuccessful contract with the buyers. Think
about it, if you do not have any idea about your industry and your product then how
you will manage your customer. As merchandising is very challenging job ones must
have a clear concept of your own industry product and services.

Computer skills

Now a day’s virtual media is one of the easiest ways to communicate with each other
where computer holding the important part of it. Any kind of record keeping or forming
database these technologies is used. For dealing with day to day office work computer
is used by the merchandisers, this makes their job easier. So to become a qualified
merchandiser you must have basic knowledge about how to deals with basic operation
with the help of computer technology.
Process Flow Chart of Apparel or Garments
Merchandising:

Meeting with buyer & Order received with details

↓
Sample Development
↓
Price negotiation with the Buyer
Confirmation of order and receive the order sheet & LC .
↓
Make buyer requirement sample (Fit, Proto etc) for approval
↓
Make BOOKING for bulk fabric & Accessories
↓
Swatch board making and approval
↓
Raw material inhouse
↓
Confirm PP sample approval with all actual
↓
Pre-production meeting
↓
Start bulk production/ CUTTING / PRINT/ EMB/SEWING /WASH
/FISINSHING
↓
Collect daily production and quality report
↓
Keep ready goods as per shipment date
↓
Inspection
↓
Shipment
↓
Send all documents to the Buyer
↓
Receive payment from BUYER Bank

Finally get the feedback and source new development.

ROLE OF A MERCHANDISER:

Role of Merchandiser with Buyer :

As Soon as one receives the Techpack, he/ she must check the feasibility of the product with
other departments and make a report and also give a feasible quotation of the product.As
soon as the quote is intimated to the buyer, the price is then negotiated and the order is
confirmed .

Role of Merchandiser with Sampling

Department
Once, Techpack is received, its feasibility is confirmed and as per the requirements of the
buyer, the samples are made.

Now the merchandiser takes the approval, comments (if any), and takes the required action.
Merchandiser takes the approval of different types of a sample from proto to TOP sample.

Role of Merchandiser with HR Department

He/ She must inform the Human resource department if there is any special requirement of
manpower, storage units, local transport requirement, and local permits.

Role of Merchandiser with Production

Department
After the order is Receipt, the merchandiser makes a time and action calendar with the help
of planning and production department.
The comments on the sample along with the techpack and other style details are submitted
to the production dept. HOD.

Role of Merchandiser with Industrial

Engineering Department
For costing merchandiser need work content of a product and this work content is
measured in terms of SAM (Standard allowed minute). SAM is a standard time to make one
product. If work content is more time required to make the product will be more (SAM will
be more) and cost will be high. So to do costing SAM is important. Industrial engineer
calculates SAM for a product and gives to the merchandiser.

Role of Merchandiser with Pattern Making

and CAD Department
The final quality of garment depends on the pattern quality so the pattern is the most
important thing in the garment factory. Once tech pack is received pattern maker makes a
pattern and gives to the CAD department. CAD department makes marker and calculates
consumption per garment this consumption merchandiser takes for costing.

Role of Merchandiser with Quality

Department
A merchandiser should be aware of the company quality standards along with the quality
AOL limits given by each buyer.

He/ She must give instructions to this dept. regarding inspection and quality audits.
Role of Merchandiser with Packing
Department
Once the packing instructions are received from the buyer, the merchandiser must plan for
effective space utilization.

A merchandiser instructs and co-ordinates with the packing department to pack the goods
as per the style, ratio and carton quality and size, marking as per the details received from
the buyer.

Role of Merchandiser with

Commercial/Accounts Department
A garment merchandiser should provide a copy of the purchase orders raised against a
particular buyer to the accounts department in order to coordinate with all departments,
supply for excess, shortage or variance of price, etc. Bank transfers, L/C negotiation,
allocation of funds are done by the accounts department.

Once the order is completed the documents as required by the buyer, are submitted to the
buyer and payments are received.

Role of Merchandiser with Shipping

Department
A merchandiser co-ordinates with the shipping department for vessel booking, transport,
etc. and completion of documents required for shipping the order on completion of the
order. All documents are submitted to the accounts department for realizing of funds from
the buyer.
At the end of the order, the merchandiser will compare the actual and budgeted cost to
contract profitability.