SEO Audit & Action Plan
Table of Content
1. Current Status From SEO Point of View
2. Competitive Analysis
3. Shohoz Bus SEO Execution Details
4. OFF PAGE SEO Hygiene Activities
5. Upcoming SEO Plan/Suggestion SBU wise
6. Shohoz App Store Optimization(ASO) Plan
7. Action Plan
8. Monthly Backlink Target
1. CURRENT SEO STATUS (Change comparison from October ‘19 till Mar ‘20)
Previous Current
Metrics Value Value % Change Reference Value Comments Tools Used
(Oct 23, 2019) (Apr 01,2020)
Domain Rating (DR) 53 54 1% 100 is median Decent Ahrefs
URL Rating (UR) 46 47 1% 100 is median Decent Ahrefs
Alexa Rank in BD 376 289 23% Lower rank is better Indicate Traffic Rank Alexa
It is decreasing
Alexa Global Rank 82464 61192 26% Lower rank is better Recently Alexa
No of Sites Linked in 103 107 High no. is better We have to build more Alexa
(Alexa) 4%
The more authority Opportunities to do
Total Backlinks 4800 8270 72% Ahrefs
backlinks the better more
The more referring Opportunities to do
Referring Domains 432 576 33% Ahrefs
backlinks the better more
The more organic keyword Opportunities to do
Top Organic Keywords 4200 7000 67% the better more Ahrefs
Organic Traffic 70700+ 99999+ Higher traffic is better Opportunities to do Ahrefs
41% more
1. CURRENT SEO STATUS
• $1950 Saved/Month( Around $7-8K saved in last 4 Month)
• 41% increase in organic traffic
2. Competitive Analysis
2. Competitive Analysis
Thread Shohoz Pathao Uber FoodPanda Bdtickets
Alexa Rank BD 289 259 166 2,562
Alexa Rank Global 61,192 71,134 894 41,777 297,778
No of Sites Linked (Alexa) 107 75 2,686 84 67
Top Organic Keywords 7.0K 1.6K 287 27.6K 1.3K
Domain Rating 54 50 91 55 30
URL Rating 47 44 26 43 32
No of Backlinks (Ahrefs) 7.74K 5.9K 105 36.8K 477
Referring Domains 567 459 73 391 141
Organic Traffic 99.9K 23.5K 5.5K 44.7K 24.0K
3. Shohoz Bus SEO
Execution Details
Shared Plan
Plan Execution Details
To-do List Status Note
Wiki Page Creation Pending Facing Difficulty as we are not wiki contributor
Bus Operator Page Creation Pending 50+ page needs to create
Bus Inner Page Content Upgrade Pending 35 pages content needs to upgrade
Web 2.0 20 links referred Running
Directory Submission 200+ submission Running
Social Bookmarking 350+ social bookmark placed Running
Article Submission 50+ article submission Running
Citation/ Local Business Directory 50+ citation added Running
Profile Backlinks 500+ backlinks created Running
Forum Backlinks 150+ backlinks created Running
Blog Commenting 200+ comments Running
Tier -2 Backlink 1500+ backlinks Running
Tier -3 Backlink 1000+ backlinks Running
Google Ranking Monitoring Monitoring on regular basis
Meta Title Implementation Done
Meta Description Implementation Done
Alt Tag implementation Done Around 90% done
Error 500! Fix Done
H-Tag Implementation Done
Keyword Research Done
Competitor Backlink Analyze Done
Press Release Done
Social Media Links Done
Video Backlinks Done
Infographics Done
PDF Backlinks Done
Keyword Injection on Content Done
LSI Keyword Finding Done
Blog Redesign Done
4. OFF PAGE SEO Hygiene
Activities
OFF Page SEO We are Doing Regularly
Increasing the number of relevant backlinks with a good mix of DoFollow and NoFollow
1 backlinks
2
A Good mixture of Branded and Non-Branded Keywords s
3
Post shareable contents regularly on the Blog
4
Better social media standings (All Channels)
5
Guest Posting / Blogger Outreach
6
Better Interlinking (internal)
7
Use Local placements
OFF Page SEO We are Doing Regularly
1 Video Backlinks
2 Social Media/Networking Backlinks (MySpace, Facebook, Twitter)
3 Branded Profile Backlinks (About me, Dribble, AppSense)
4 Social Bookmarking (Redit, StumbleUpon)
5 Document Sharing Links (infographs, image, pdf, slide)
6 Google Business Listing (LOCAL SEO)
7 Web 2.0 Backlinks (Wordpress, Blogspot)
8 Q/A Answering links
9 Broken Link Acquition
10 Private Blog Network/Link Wheel
11 Cross Domain linking
12 Tier 2 Linking
Tier Backlink Explanation
Shohoz Web
5. Upcoming SEO
Plan/Suggestion SBU wise
5.1 Shohoz Bus SEO further
areas of improvements
5.1 Shohoz Bus SEO Plan
On Page SEO Requirement/Suggestion:
● Operator based page (like: Hanif, Shyamoli)
● Optimize Page Content of Bus Inner Pages (like: Dhaka to Cox)
● Optimize Image and ALT tags
● Pickup Point Based Content Optimization
5.2 Shohoz Truck SEO
Plan/Suggestion
5.2 Shohoz Truck SEO Plan
On Page SEO Requirement/Suggestion:
1. Truck Category Section
5.2 Shohoz Truck SEO Plan
On Page SEO Requirement/Suggestion:
2. Intercity Destination Detail Page
Like: Gulshan to Uttara
3. Successful Stories of delivery
4. Truck corporate partners and testimonials
5.3 Shohoz Food SEO
Plan/Suggestion
5.3 Shohoz Food SEO Plan
ON Page SEO Requirement
1. Online Ordering Platform (Web Version not live yet)
5.3 Shohoz Food SEO Plan
ON Page SEO Requirement
2. Cuisine wise pages like (Deshi, Chinese, Indian, Thai, Pizza, Sushi etc.)
5.3 Shohoz Food SEO Plan
ON Page SEO Requirement
3. Serving City based page like (Dhaka, Chittagong etc.)
a. Sub-area based page like (dhanmondi, uttara etc.)
b. Sub-sub-area based page like (jigatola, sukrabad, kalabagan etc.)
Dhaka
Dhanmondi Uttara Gulshan Bashundhara Banani
5.3 Shohoz Food SEO Plan
ON Page SEO Requirement
4. Restaurant based page like (Pizza Inn, Pizza Guy etc.)
5.3 Shohoz Food SEO Plan
ON Page SEO Requirement
5. Restaurant Menu page
5.3 Shohoz Food SEO Plan
ON Page SEO Requirement
6. Restaurant review option
6. Shohoz ASO Plan
6. Shohoz ASO Plan
• Supper App description need to upgrade:
Ride & Food are mentioned in the description. We need to include our other verticals
services also along with keyword implementation
• Animated video for app screen shot section:
Show off the most unique part or services of our app within 20-30 second video. In this
video, we will not try to sell out product instead of showing what the app does.
• Push Notification to review App:
Giving discount for successful use of coupon.
• Rating & Review:
When user completed a successful event (i.e. food delivered, Ride completed, Ticket
confirmed etc) we will give them push msg. for app rating & review.
7. ACTION PLAN
7.1 ACTION Timeline
Bandwidths
Thread/ Task Type Human Bandwidths Required Required (W. Dependencies Deadline
SL. Days)
Full Keyword Research For Website (Food, Rides, Truck), Play
ON-PAGE Manoj, Minhaj 2 Tech 6 Apr
1 store and App Store
2 Creating Short descriptions for web pages ON-PAGE Marketing Team 2 None 8 Apr
3 Setting Meta Tags of Ride, Food, Truck ON-PAGE Manoj, Minhaj 2 Tech 11 Apr (Approx)
4 Header Tags Optimization ON-PAGE Manoj, Minhaj + Content 2 Tech 14 Apr (Approx)
5 Image Optimization ON-PAGE Manoj, Minhaj 1 Tech 15 Apr
Tech
6 Keywords Stuffing for Bus Operator new pages ON-PAGE Tahmid, Rasel, Minhaj 7 Bus Sales Team 22 Apr
Tech
7 Keyword Stuffing for Food new pages ON-PAGE Tahmid, Rasel, Minhaj 30 Food Sales Team 22 May
Tech
Truck Sales
8 Keyword Stuffing for Truck new pages ON-PAGE Tahmid, Rasel, Minhaj 7 Team 29 May
9 Text-HTML Ratio Optimization ON-PAGE Manoj 15 Tech 15 Jun
10 404 Errors solving ON-PAGE Manoj 1 Tech 25 Apr (Approx)
11 500 Errors solving ON-PAGE Manoj 1 Tech 27 Apr (Approx)
12 CSS Minification ON-PAGE Not Sure Tech 30 Apr (Approx)
13 Canonicalization ON-PAGE Not Sure Tech 5 May (Approx)
14 Google Business Listing For Every Location OFF-PAGE Manoj Ongoing None
15 Start Posting KW Specific Videos in Youtube OFF-PAGE Manoj Ongoing Marketing Team
16 Blog Content Posting (At least 2 Per Week) ON-PAGE Manoj Ongoing Marketing Team
17 Interlinking Optimization ON-PAGE 1 per Week Tech Team
Budget
18 Paid Backlink from online articles OFF-PAGE PR Not Sure dependency
19 Profile Backlinks OFF-PAGE Tahmid, Rasel, Minhaj, Manoj 3/Week None
20 Continue with Web 2.0 postings OFF-PAGE Tahmid, Rasel, Minhaj, Manoj 3/Week None
Major platforms
21 Building Social Media Backlinks OFF-PAGE Tahmid, Rasel, Minhaj, Manoj regularly Marketing Team
Slight Budget
22 Blogger Outreach OFF-PAGE Tahmid, Rasel, Minhaj, Manoj 5/month dependency
23 Document Sharing Links OFF-PAGE Tahmid, Rasel, Minhaj, Manoj 20/month Marketing Team
24 Q/A Answering Links OFF-PAGE Tahmid, Rasel, Minhaj, Manoj 40/ week Marketing Team
25 Other Backlinks OFF-PAGE Tahmid, Rasel, Minhaj, Manoj 100/month Marketing Team
7.2 Total Target of Backlink in Next 3 Months
Backlink Timeline
Sl No Link Category Quantity Project Time Duration
1 Blog Comment 600 3 Months
2 Directory Submission 150 50 50 50
3 Forum Posting 300 100 100 100
4 Question & Answer 300 100 100 100
5 Infographic Submission 150
50 50 50
6 Infographic Promotion 30 10 10 10
7 Document Sharing 300 100 100 100
8 Broken Link Building 30 30
9 Guest Posing 25 10 15
10 web 2.0 200 100 100
11 Profile Backlink & Sharing 100
50 50
12 Social Bookmarking 350 200 100 50
13 Mix Competitor Link 175 175
14
15
16 Fruitful Link 4 Category 80
17
18
Total Number of Backlink 2500
7.3 Human Plan
Manoj Technical Plan. 100% resource utilization. Both on page audit and off page postings.
Technical coordination + Off page help. 70% resource utilization. Both on page audit and off
Minhaj page postings plus basic contents.
Off page help with Cat A & B content. 60% resource utilization. Off page postings plus basic
Tahmid contents.
Off page help with Cat B content. 100% resource utilization. Off page postings plus basic
Rasel contents.
Off page help with Cat B content. 50% resource utilization. Off page postings plus basic
Shuvo contents.
Off page help with Cat A content. 80% resource utilization. Off page postings plus basic
Intern contents.
Off page help with Cat A content. 50% resource utilization. Off page postings plus basic
Shamudra
contents.
Shihab
Shihab( (Project
Project Manager)
Manager) Sticking to the timeline. Taking daily task updates. Coordination with product, marketing
and content.
Website is hard-coded. Any change requires tech involvement. Cms panel required.
Project Limitation
