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Purposive Communication: Instructress: Lyn B. Ayop

The document discusses the importance of intercultural communication in today's globalized world. It defines intercultural communication as interaction between people from diverse cultures and explains that communication styles can be high-context or low-context depending on the culture. Guidelines are provided on improving intercultural communication competence, which includes recognizing differences in communication styles, eliminating biases, and acquiring necessary communication skills.

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Almavilla Bantayan
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2K views24 pages

Purposive Communication: Instructress: Lyn B. Ayop

The document discusses the importance of intercultural communication in today's globalized world. It defines intercultural communication as interaction between people from diverse cultures and explains that communication styles can be high-context or low-context depending on the culture. Guidelines are provided on improving intercultural communication competence, which includes recognizing differences in communication styles, eliminating biases, and acquiring necessary communication skills.

Uploaded by

Almavilla Bantayan
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PURPOSIVE

COMMUNICATION

INSTRUCTRESS:
lyn b. ayop
LESSON 3

LET’S ACHIEVE THESE!


• Determine culturally-appropriate terms, expressions, and
images (sensitivity to gender, race, class, etc.)
• Adopt cultural awareness and sensitivity in communication
of ideas
• Living in a globalized world, you encounter people with
diverse cultural backgrounds. Such interactions occur in
social, educational, political and commercial settings.
• Hence, in today’s era of increased global communication, it is
imperative to understand intercultural communication for us
to enhance our intercultural awareness and competence.
• Intercultural competence is essential for us to live
harmoniously despite our differences in culture.
• Parapak (1995) describes our world as a world of diversity.
Global community
Cultural awareness and sensitivity
Gender sensitivity
GENDER SENSITIVE
LANGUAGE
POLITICAL CORRECTNESS
INTERCULTURAL COMMUNICATION
• Refers to interaction with people from diverse cultures (Jandt, 1998)
• According to Gamble and Gamble (2008), communication style among cultures differs;
it may be high-context or low-context communication.
• High-context communication is a tradition-linked communication system which
adheres strongly to being indirect. Such as message cannot be understood without a
great deal of background information. Asian, African, Arab, central European, and
Latin American cultures are generally considered to be high-context cultures.
Therefore, a high-context individual is more likely to ask questions than attempt to
work out a solution independently.
• Low-context communication is a system that works on straightforward
communication. It is rule oriented; more knowledge is public, external, and accessible;
shorter duration of communications; knowledge is transferable; and task-centered,
decisions and activities focus around what needs to be done and the division of
responsibilities.
FORMS OF INTERCULTURAL
COMMUNICATION
• INTERRACIAL COMMUNICATION-communicating with people from different
races.
• INTERETHNIC COMMUNICATION-interacting with people from different ethnic
origins.
• INTERNATIONAL COMMUNICATION-communicating between representatives
from different nations.
• INTRACULTURAL COMMUNICATION-interacting with members of the same
racial or ethnic group or co-culture.
GUIDELINES IN IMPROVING INTERCULTURAL
COMMUNICATION COMPETENCE

• Recognize the validity and differences of communication styles among


people.
• Learn to eliminate personal biases and prejudices.
• Strive to acquire communication skills necessary in a multicultural
world.
FIRMING UP!
1. In what specific ways can you enhance your ability to communicate with
people from diverse cultures?

CONCRETIZING!
1. “Human beings draw close to one another by their common nature, but
habits and customs keep them apart.” (Confucius) Do you agree or disagree?
Give concrete situations to support your stand.
2. Identify a country where graduates of your program or field of specialization
are in demand. Research on the various cultural modes of communication that a
newly hired employee in that country should remember. Based on your
research, prepare a three-to-four minute presentation.
references

Purposive communication book authored by Geraldine S. Wakat, PhD, et.al


https://www.slideshare.net/mobile/RyanBuer/local-and-global-communica
tion-in-multicultural-setting

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