Presented by
Hayat Md Zobayer 1 Rabbi.M.S 11267-2 Sarker Abhishek 11564-2 Jewel M. Saifur Rahaman
07-07732080807-09744-3
Introduction:
It was founded by George Dayton in Minnesota in 1902
The company first opened as Target store in nearby Roseville. 2000 the company changed its name to Target Corporation
Introduction:
Target is a chain of discount department stores . The size are about 95,000 to 135,000 square feet (12,000 m)
Target discount department store North Haven, Connecticut. USA
Target corporation headquarters
Products
Target stores carry Clothing, Shoes, Jewelry, Health and beauty products, Electronics, compact discs, DVDs, Bath and bedding, kitchen supplies, sporting goods, Toys, Pet supplies, Automotive supplies, Hardware supplies. They also carry seasonal merchandise Patio furniture during the summer and Christmas Decorations during November and December.
Products
Imported
Arrangement of Products
Arrangement of Products
Arrangement of Products
Objectives and Strategy
Customer Satisfaction
Objectives and Strategy Objectives andStrategy
Long term objectives:
To gain competitive advantage over its competitors by committing to growth and delivering superior return to their shareholders.
Short term objectives:
Increase earning per share by 10% by the end of 1 year. To reduce cost by 20% by the end of two years.
Target Own Brand
The grocery brands Archer Farms Market Pantry, Their premium meat line Sutton . Electronics brand .
Number of Outlets
There are 1740 Stores in 49 States 251 Super Target in different locations of USA) 26 Regional Distribution Centers 4 Food Distribution Centers 4 Import Warehouses 3 Target. COM Distribution Center (Internet shopping)
Online Marketing
Types of Target Stores
Target Great land
Super Target P Fresh stores Urban stores
Target Great Land
Target Greatland is a chain of general merchandise superstores. That are about 150,000 square feet (14,000 m). (below), They carry a larger selection of general merchandise . However, they do not have a full-line of groceries like meat, bakery, deli, produce and dairy. The first Target Greatland opened in Apple Valley in 1990,
The Target Caf may include a
Pizza Hut Express, Taco Bell Express, Starbucks.
Super Target
Super Target is a chain of hypermarkets that are about 175,000 sq ft . The first Super Target opened in Omaha, Nebraska in 1995. Like Target Great land, Super Target features double entrances on one-story stores. Super Target stores offer everything found in a general merchandise Target store, but also include a full grocery selection.
P Fresh Stores
In 2009 a new store prototype was developed for general merchandise stores, known as P Fresh. a P Fresh store is about 1,500 square feet larger than a general merchandise Target store. P Fresh, include frozen foods, meat, and dairy. Pre-bagged items like bananas to eliminate the need for scales and weight-based pricing.
Urban store
Target operates unique stores across the country in urban locations . These stores encompass multiple floors with both sales floor area and off stage areas such as offices or storage rooms spanning a number of these floors.
Types of Target Stores
They are buying product from different stores
Income statement
Balance sheet
Promotional Activity
gifts, discounts free offers coupons welfare activities. Advertising
Popularity
Competitors
Targets Customer
Target stores tend to attract younger and more educated and affluent customers than its competitors. Roughly 45% to76% of Target customers are female About 48% to 80% are college students Ninety-seven percent of American consumers recognize the Target Bulls eye logo.
Target Corporation Employees
There are 351,000 employees working in Target corporation. Employees are called Team members. The Target employee diversity program is called "The Strength of Many. The Power of One." Team members receive one of the best pay and benefits packages in retail, including competitive pay, insurance coverage, plus other perks and benefits.
Interesting facts
Reduce their sales on all materials containing polyvinyl chloride (PVC) Recycling all material used in store. Target is beginning to reduce energy use with energy-efficient storefronts nation wide. Stores nationwide use only LED and fluorescent lights to save energy. Target provide Forensic Services. Internet sales orders from the Target Direct division,which operates from the Target.com website.
Major sponsorships in Racing, INDY car racing
NASCAR
Conclusion
Targets future plan Make Target the preferred shopping destination for our guests (Customers). Delivering outstanding value. Continuous innovation. An exceptional Customer experience by consistently fulfilling our Expect More. Pay Less. brand promise.
SPECIAL THANKS TO
HONOURABLE TEACHER
Samira Nuzhat
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