Target Case
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ScribdTranslationsCASE: HOW TO HIT THE TARGET FOR RETAIL SALES WITH DISCOUNTS
Questions
In addition to other discount chains like Wal-Mart and Kmart, what other types of
Would retailers be serious competitors to Target?
Among the discount store chains that would be competitors of Target in the States
They are united:
Sam's Club: is an American chain of wholesale retail stores that operates
through members of their price club. Although this is operated by Wal-
March.
CostCo: it is the largest warehouse club chain in the world based on sales.
wholesale. It is the second largest chain in the world in the retail category.
(since 2014) after WalMart.
The Home Depot is an American retail company specializing in home improvement.
home, DIY and building materials.
The Kroger Co. is a supermarket company in the United States.
Making a comparison at the Local level, the following can be mentioned:
Price Smart: international chain, unique with a presence throughout Central America, from
Guatemala to Panama, which is accessed by membership, and is aimed at middle class households.
medium, medium-high and high, as well as businesses of any kind.
El Machetazo: A supermarket chain that offers convenience to its customers.
through its large number of departments and variety of items.
Xtra: Supermarket chain with a high concentration in the resource-rich population
medium to low, and it was. A variety of products including clothing, shoes, and furniture, and
services such as e-payment and pharmacies. Chain focused on cost reduction and
low price product offer.
2. What else can Target do to differentiate itself from Wal-Mart?
Standardizing prices as a positioning strategy,
Present new innovative products and services
Improve customer service.
Analyze consumer behavior to establish good
marketing strategies that enhance customer loyalty.
Improvement in inventory management by avoiding excess stock.
3. What are the advantages and disadvantages of the operation of supercenters in the case of
Target?
Advantages:
It can increase the consumption of private label brands with the lure of consumption.
grocery products.
Possibility to include more products
Control your environment
Disadvantages:
It faces direct competition from Walmart and does not have enough numbers.
of stores compared to this.
The mix of goods increases the complexity of a store's operations.
Higher expenses
Greater risk
Greater investment
Greater responsibility