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Strategy Implementation

1. Strategy implementation refers to carrying out strategies at different levels - corporate, business, and functional. 2. Corporate strategy focuses on the overall goals and industries of the organization. Business strategy determines how the organization will compete within its chosen industry. Functional strategies support the business strategy through marketing, production, finance, and other functions. 3. Implementing strategies involves decisions like process, capacity, and inventory for production. Marketing implementation includes customer analysis, product planning, and distribution. Finance implementation comprises investment, financing, and dividend decisions.

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Irene Odato
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22 views19 pages

Strategy Implementation

1. Strategy implementation refers to carrying out strategies at different levels - corporate, business, and functional. 2. Corporate strategy focuses on the overall goals and industries of the organization. Business strategy determines how the organization will compete within its chosen industry. Functional strategies support the business strategy through marketing, production, finance, and other functions. 3. Implementing strategies involves decisions like process, capacity, and inventory for production. Marketing implementation includes customer analysis, product planning, and distribution. Finance implementation comprises investment, financing, and dividend decisions.

Uploaded by

Irene Odato
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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STRATEGY

IMPLEMENTATION
Learning Objectives:

1. Understand the meaning of strategy


implementation;
2. Identify and enumerate the levels of strategy;
and
3. Identify the strategies for the different
functions in the organization.
STRATEGY
Strategy comes from the Greek word strategos,
which means “the art of the general”.

A strategy refers to an organization’s long-term


goals and how it plans to reach them. In other
words, it shows the path to achieve the defined
vision.
LEVELS OF STRATEGY
1. Corporate Strategy
It comprises of decisions that give the
organization what industry it will be and not be
in and how it will allocate specific resources.
considerations to be followed in corporate level
strategy:

•It means identifying the overall goals of the

SCOPE corporation and the types of business in


which the companies should get in

ACCESS TO •It means identifying and defining where


the company should be accessible
COMPETITON
MANAGEMENT •The strategies should be shared
OF
and coordinated to all employees
RELATIONSHIPS
considerations to be followed in corporate level
strategy:

MANA
GEME
NT
• A company should decide how the
employees are to be governed in the
achievement of corporate objectives

PRACTI
CES
LEVELS OF STRATEGY
2. Business Strategy
It is a set of decisions that provides ways
on how the organization competes in the
industry it chooses to be in and eventually
sustains a competitive advantage.
LEVELS OF STRATEGY
3. Functional Strategy
It comprises of decisions in the different
functions of the organization that support the
business strategy. These functions include
marketing, production, finance, research and
development, and human resources.
FUNCTIONAL STATEGIES
IN MARKETING
1
.

C
U
S
T
O
M
E
R

A
N
A
L
Y
S
I
S

3
.

P
R
O
D
U
C
T

O
R

S
E
R
V
I
C
E

P
L
A
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N
I
N
G
FUNCTIONAL STATEGIES
IN MARKETING
4
5
.
.
D
I
SP
TR
R
II
C
B
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6
.

O
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I
S
FUNCTIONS IN FINANCE
There are three important decisions:
1. Investment Decision
Is also called as capital budgeting. It
involves the allocation of resources including
capital to projects, products or services, and
assets. This is an efficient placement of capital to
various means.
FUNCTIONS IN FINANCE
There are three important decisions:
2. Financing Decision
Examines and finds the best capital
structure for the organization. It determines
how the firm can raise capital such as selling of
assets, issuing stock or obtaining a debt facility.
FUNCTIONS IN FINANCE
There are three important decisions:
3. Dividend Decision
Concerns the right period or time frame by
which the organization will issue a percentage of
income to stockholders through dividends. It
also determines the issuance of stocks and the
earnings retained to the firm.
FUNCTIONS IN PRODUCTION
There are three important decisions:
1. Process
This includes various activities such as the
use of facilities, production flow analysis, and
physical distribution system.
FUNCTIONS IN PRODUCTION
2. Capacity
Capacity decisions concern with the
determination of optimal output levels for the
firm without going over or under production
FUNCTIONS IN PRODUCTION
3. Inventory
Capacity decisions concern with the
determination of optimal output levels for the
firm without going over or under production
FUNCTIONS IN PRODUCTION
4. Quality
It denotes the production of quality of
goods and services. This includes testing, quality
assurance, and cost control.
IMPLEMENTING STRATEGIES AND E-
COMMERCE

Product Bunch – it gives buyers the chance not


to compare prices individually but on a whole
package.

Niche Products – is a product targeting a specific


section of a larger industry and market.
IMPLEMENTING STRATEGIES AND E-
COMMERCE

Price Lining – refers to the practice of offering


the same products at price points depending on
consumer needs.

Smart Pricing – refers to the practice of charging


various prices from one market to another
depending on the conditions of the market.

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